Portfolio & services
Don’t forget:
There is more to design than designing
Intro
COMPANY PROFILE Fat Tater is a creative agency that helps brands discover and develop a narrative thread. Headquartered in Texas, Fat Tater offers branding, graphic design, mobile app design and Wordpress website design services to forward thinking organizations around the globe. Because our client’s needs and bases of operation stretch around the globe, we are prepared to help businesses no matter small or large or via in-person or remote communications. No matter what you do or where you reside, we remain steadfast in our belief that a strong brand is communicated through an authentic voice strengthened with sustainable visual elements.
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
-steve jobs
BRANDING
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GRAPHIC DESIGN
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WEB DESIGN
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BRANDING discover your value Your brand is alive and exists as an intrinsic value of your business or service. At Fat Tater, we dig deep utilizing qualitative research methods to extract this value. This intrinsic value is fluid and means different things to different people. That is why we organize your brand style, personality and voice into one cohesive unit that conveys a narrative thread. We help you build a community of loyal customers around your narrative thread that conveys who you are, what you value and communicates your brand promise not decorate it. If executed with precision, your narrative thread will uncover value that others have previously overlooked.
Finally, we deploy our most creative team members to communicate your narrative in an effective, clever and truthful manner. We aim to hold the interest of your customers and show them why they should care. Our precise methodology yields consistant results, so you can expect to reap the rewards of an authentic and sustainable brand.
It is a mistake to think that you are the typical target user. — CAMERON MOLL
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Fat Tater’s Conventions of Branding • To be successful, you must know thyself and live your authentic story. • You must discover your intrinsic value before you begin designing. • Your logo is merely a visual anchor. It is not a brand. • The best brands have a working, usable visual identity system. (business card, envelopes, letterhead, website, invoices, PowerPoint templates, shipping labels, bags, t-shirts and more) • Comprehensive branding campaigns include taglines, keywords, extended color pallettes and clear value propositions wrapped up within a Brand Style Guide – a user manual for your brand experience.
When we feel less secure, with less control over our daily lives, we reach out to brands to connect with a time when things seemed better. — MARK GOBE
One Color Logo
Logo Design
Full color logo
identity packs
GRAPHIC DESIGN
we help you stand out Fat Tater approaches graphic design as a collaborative effort. We involve the client, discuss their needs, research styles and then design solutions that fulfill their needs. From custom packaging to signage for a retail space or trade show booth, we bring your brand to life visually. Upon final approval of your design, Fat Tater doesn’t quickly jump to the next project. We coordinate with the printer of your choice to ensure the print process is smooth and efficient.
I think if you’re starting out early in the process by talking about your ideas for solutions, you’re already not listening. I think you need to enter into any design project with that zen learner’s mind of ‘I don’t know what I don’t know.’ — KIM GOODWIN
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★ Print Design
★ Advertisement Design
Good design stimulates multiple senses. Touch and sight are the most obvious, but proper color choice can trigger a smell or sound when it stimulates a memory. That is why printed materials are still relevant. Texture, feel and the rich history that binds us to printed materials is a pleasure that many still seek. However, a good design firm also understands how these designs should work across digital platforms as well.
Gripping advertisements with a strong call to action are the mainstay of our design services. Our advertisements have been featured in local, regional, national and internationally recognized magazines around the globe such as Southern Living, AAA Home & Away, Quarter Horse News, Small Market Meetings, and more.
★ Brochure Design Brochures are one of the most powerful tools for marketing your business. Often overlooked due to the expense of printing, we encourage their use when needed. Fat Tater’s brochure designs are 100% custom designs. We provide optional copywriting that weaves your brand narrative using your distinct tone.
★ Poster Design Posters are a great way to advertise your trade show, festival, concert or other special event.
★ Signage Design Fat Tater pays attention to details. Signage that is cohesive to your brand’s visual image is of utmost importance. From billboards and in-store signage to tradeshows and banners, we offer design solutions to meet your signage needs. We can even recommend artists for hand painted, unique signs.
★ Corporate Collateral Design With a wide variety of needs from business cards to stationary systems and annual reports, Fat Tater utilizes your logo and brand style to handcraft a consistent, powerful brand identity.
★ Packaging Design Packaging ranges from simple boxes to custom solutions involving complex diecuts. Shelf appeal is the most important factor of package design, and we design packaging solutions that help you stand out.
★ Print Coordination Many of our clients have established relationships with a print house. In this situation, we can hand over files that match your printer’s specs. Others prefer us to handle the entire process from design to printing. We offer a limited range of printing services (growing more each day) and can offer competitive rates. If it is something we do not print, we help you choose the best vendor for your needs.
If at first the idea is not absurd, then there is no hope for it. — ALBERT EINSTEIN
Brochures & Ads
Rack cards
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WEB DESIGN
wordpress design Fat Tater offers WordPress website design and development options to match your current needs and budget. From simple WordPress installations to complex custom WordPress designs with custom plugins, we map out an online journey guided by your goals. No longer is WordPress only used for blogging, it is the foundation for dynamic, datadriven websites. WordPress is a friendly, flexible solution that allows for a quick, professional web presence via template websites. Custom WordPress themes can be designed for larger companies who have a
need for enhanced features. With thousands of third-party plugins, WordPress websites can contain many features that were once cost prohibitive. It is possible to transform your website into most anything you can imagine. WordPress also allows for easy updates since clients can make their own updates.
A good design is driven by needs and defined by constraints. — ASTIK PANT
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Benefits of WordPress • Quickly update your website whenever you need • Gain competitive advantage with frequent updates • Cost-effective websites with robust functionality even for small businesses and start-ups • Save in long-term costs since edits can be done inhouse • Open source software means no third-party company; usage license or other restrictions can suddenly increase the cost of the technology
We are not artists or poets. We are artisans and craftsmen. Our products solve problems. They do not hang on museum walls. — DAN LACIVITA
wordpress websites
blogs
Theme based sites
rich media sites Content rich websites not only help you rank higher with popular search engines, but the strength of the content will covert site visitors into customers. We integrate direct tie-ins to sales and/or service promotions. Incorporating motion, sound and user triggered functionality; rich media is contagious and adds meaning to your website while building a deep, memorable connection.
Fat Tater helps you chose the perfect theme to serve as the foundation of your new template based WordPress website. We prefer responsive themes designed for optimal adaption for mobile devices such as smart phones, tablets and traditional PCs. This maximizes your budget by lowering development time and ongoing maintenance costs.
To create a memorable design you need to start with a thought that’s worth remembering.
— THOMAS MANSS
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HIT US UP fattater.com Phone: (979) 703-5864
Email: cory@fattater.com