A refreshed strategy

At the end of 2022 Fauna & Flora International adopted a new strategy, with an updated purpose, replacing our previous vision and mission statements. We also rebranded as “Fauna & Flora”, with the tag line

“Saving Nature Together”.

And an underpinning Our new strategy is built around four conservation objectives: organisational objective:

Objective 1

Nature saved on the ground: we will protect and recover sites, and the species within them, in partnership with in-country organisations and local communities

Objective 2

Partners thriving: we will support core partners to scale their projects, grow their remit and impact, and share their learning with others within and beyond their sites and countries

Objective 3

Policies and practice changed: we will influence decision makers to ensure that direct and indirect threats to nature are tackled, with impact at site level

Objective 4

Conservation practice improved: we will trial and broker new solutions for conservation and contribute to an effective and collaborating wider conservation community (beyond our direct partners)

Objective 5

Our organisation is thriving: we will ensure Fauna & Flora is an effective and healthy organisation

This new strategic framework builds on our previous strategic ambitions.

Our new strategy places more emphasis on Fauna & Flora’s work with in-country partner organisations. It unpacks the different ways in which we support and empower locally led conservation across all strands of our work, and recognises that our projects are integrated across ecosystems, species and locally led conservation approaches. We are also increasing the integration of climate change mitigation and adaptation into our work, and better recognising how our projects also contribute to wider agendas – not just for climate, but also for health, food and water security.

Our annual reporting process is designed to gather consistent data on our collective work and impact over the years and will continue to collect this information across different strategies. In the 2022 Conservation Impact Report, we present our achievements against our old strategy (with four ambitions to achieve: 1. Thriving species, 2. Resilient ecosystems, 3. Locally led conservation, and 4. Influencing others), but have structured the report to signpost to our new strategy from 2023.