To create immersive and intuitive user experiences, I observe, listen, communicate, be in users’ shoes, experience,ergonomic Test, imagine, try and error, and
Smile, laugh, love life
Pei Jen User experience design
I’m super creative and incredibly observant, I have powerful intuition and great passion in work and life. I’m good at researching, analyzing, discovering problems and the solve them, interacting with people and understanding them, making love design and enjoying life. I love photography, painting and writing, those are my ways to tell story.
I love human beings, they are fascinating, they full of passions, emotions, thoughts, joy, sorrow and stories. I gaze carefully, listen attentively, try to understand their feeling with empathy.
Lin, Pei Jen ID designer / UX designer +49 1778407826(Germany)/ +886 930346122(Taiwan) peggylin38@hotmail.com
Bachelor Working Experience 2008
2009
Tunghai University Industrial design CITIKON CO. LTD Package design Colive Tea Product design, Package design
2011~2015.07
Compal Electronic Product design, User experience design, User research, Usability test
Computer skill
Pro-E, Solidworks, Keyshop, Cineman 4D, Adobe Photoshop, Adobe Illustrator
2015
In Home IoT Devices & Their Users 2015
(Please check the other portfolio for contents below)
2-in-1 Behavior Study 2014
Detachable + Revolve NB behavior study 2014
Silicon Rubber KB Typing Behavior Study 2014
Design Suggestion for Smartphone Attachable Lens-style Cameras 2014
Light Gaming NB Behavior Suggestion 2014 Android Wear Design Suggestion 2014 2015 UX Trend 2014 Product Test & User Experience Study : Xiaomi Router & Xiaomi Box 2015 Product Test & User Experience Study : Hp Sprout 2015
Contents
Hybrid PC User study
Hybrid PC User study 2015 who are the users & how they use hybrid PCs? what else can we do for our users?
Market Trend & Forecast
Market shows that Hybrid
from 2012 Various Form Factors (RT/X86) Priced High($799↑/$1099↑)
2013
Duo OS New Form Factors Price Goes Lower( ~$499 IdeaPad Flex 14”, ~$349 ASUS Transformer Book T100 10.1”)
Windows RT Failed
PC will be the Key Driver for NB growth.
Who are the users?
what we want to know
• To create hybrid PC users’ personas for a complete understanding of user value, personality, lifestyle…etc.
How they use
• To gauge hybrid PC users’ usage & expectations
How to make better
•
hybrid PCs?
what we want to approach
to win?
To generate users insights from usage and unmet needs for future product concept development
•
To come up with potential design directions/ideas per users’ feedbacks for next step
how we do
Where : Home & Store visit How : Home Assignment, In-depth Interview & Accompany Shopping
study Findings
5
User Segments
• • • • •
Always-On Work Warrior Information Diver Fun Pragmatist Fieldwork Fighter Balanced Life Builder
5
• • • • •
Design Directions
Morphing Mobility Productivity Multiplier Maximal Pleasure Elementary Protection Wantful Forward
3
Fundamental Needs
• Go-Anywhere Portable= (Thin & Light) + Compactness + Accessory Packability • Get Cozy & Reliable • Show Confidence & Fluency
3
Answers to Myths/Qs
• Will consumers still need a hybrid product when NB goes extremely T&L? • Consumers won't accept Windows hybrids until apps store are ready? • NB-like storage necessary for hybrids (detachable specifically) products?
Dock with storage
Dock with storage
Current Low Cost Hybrids User
Respondent Profile (Form factor/ Screen size/ Accessory Ownership)
10.1”
10.1”
10.1”
10.1”
(N= 4)
Current Premium Hybrids User 13.3”
15.6”
14”
Surface Pro 3 15.6”→12”
11.6”
Asus T200 15.6” →11.6”
12”
Surface Pro3 13.3” →12”
12”
Acer R7 13.3” →13”3
12”
Asus T300 Chi 14” →12.5”
(N= 7 )
Potential Hybrids User (N= 5)
5 User Segments
Potential Premium Detachable PC User
1
Always-On Work Warrior
Potential Middle-High Detachable PC User
2
Current Low Cost Detachable PC User
3
Information Diver
Fun Pragmatist
Potential Middle-Range Detachable PC User
4
Fieldwork Fighter
Current Big-Sized Hybrid PC User
5
Balanced Life Builder
5 Design Directions Morphing Mobility
Productivity Multiplier
Mixmal Pleasure
Elementary protection
Wantful Forward
Workshop with Market Researchers, UX Designers, Industrial Designers and Mechanical Engineers
About Me
The whole city is like my work playground. I
• •
Age: 25-35 y/o Gender: Male / Female Marital Status: Single / Married Occupation: Gradate Student/ Mobile Worker
am desperate to find a product which can both maximize my work efficiency & satisfy me with little relaxation in 365 days -24 hours on-call life.
• • •
Active & Aggressive Care personal development: put work/school work first in life & would love to take challenges Lead a hectic lifestyle with fragmented time Need to moving from place to place (short/ long) - home, café, 7-11, office, High Speed Rail , client’s office…. Appreciate simple pleasures in busy life
F/F PREFERENCE Potential Premium Detachable PC User Detachable – NB + Tablet = Making my busy life easier CURRENT DEVICE
NEXT/DREAM DEVICE
13.3” Lenovo Yoga 12.5” Lenovo Pro 2(~1.4kg) U260 (~1.4kg)
Potential Premium Detachable PC User
1
Always-On Work Warrior
Design Direction 1:
12” Surface Pro 3
BUDGET: ≥NTD 25,000 10,000
15, 000
20, 000
Instantly Gear Up to 100% 25, 000
• • •
Facilitate Work Efficiency Across Device
30, 000
KEY CRITERIA HIGHLIGHTED •
Snatch A Moment of Leisure
T & L at 12”~13.3” for big enough to work & small enough to carry High performance ( i.e. i5, SSD) Battery life ≥ 6 hrs Mobility > Storage: no need for 500G
• Ensure instant on & efficient productivity (i.e. i5, SSD, full-size K/B…) • Do/ Pack and Go • Adapt to any workplaces – small footprint
• •
Quickly switch between laptop (work) & tablet (leisure/sharing) mode Consider ergonomic design for physical comfort of long-time working
•
•
Better the way to share/edit info from mobile screen to big screen (i.e. nearfield exchange, task continuity…) Consider Type-C impact on USB file sharing
Morphing Mobility
• Empower you anywhere: •
One step operation with small foot print & standard K/B experience
•
Integrated “Energi +” Accessory Bag gets your device charged cordlessly
•
Detachable trackpad for mouse usage to mobile productivity
• Quick to detach on the go :
180。detach mechanism with smart magnetic release allows quick use of tablet
• Easy to continue task across devices: usage barriers that decrease work efficiency
(HW) Type C Integrated Accessories
Wireless Charging
Smart Magnetic Release
(SW) SideSync- enables the screens, windows, and data to be shared easily between a PC and mobile device.
tune down the
I am daily occupied by studying. I need a product which helps me to handle the work with great efficiency and ease – let me skillfully to read, discuss and summarize info..
About Me Age: 18-35 y/o Gender: Male / Female Marital Status: Single / Married w/o kids Occupation: Student/ Researcher
• • • •
Rational, steady Live a routine life Tend to participate in static/ Indoor activities for leisure time Like to learn things via reading so stay tune in information collection and studying Find more efficient ways to read
•
F/F PREFERENCE Potential Middle-High Detachable PC User Detachable – Tablet for Better Viewing & Portability + K/B for Light Productivity CURRENT DEVICE
(Mainly) 12” Surface Pro 3
BUDGET: Potential Middle-High Detachable PC User
2
Design Direction 2:
Information Diver
< NTD 25,000
Read with Ease 10,000
15, 000
20, 000
25, 000
30, 000
•
KEY CRITERIA HIGHLIGHTED • • • • • •
≤ 12” 1.X kg Non Atom CPU (i3) for better information r eading/browsing speed Sharper/higher Resolution Stylus
• •
Satisfying camera quality Screen ratio 3:2 aspect is adding value • •
Consider big enough to read & small enough to carry (i.e. edge-to-edge screen, foldable design) Make eyes more comfortable (i.e. high resolution, anti glare, e-ink, 3:2…) Soothe fatigue (i.e. hand holding free, friendly to sight line)
Allow More Efficient Notetaking • • •
Facilitate Group Collaboration
Turn input (photo/ handwriting record…) into editable format Advanced writing aid with stylus: (i.e. text highlight, writing / graphic recognition…) Integrate textbook/study material with notes
•
Easy for one-to-many content sharing / inputs
Productivity Multiplier
• Relieve from studying tiredness Eye Care solutions to harmonize screen from blue light, or to provide gentle reminder to avoid eye strain
• Do more with your stylus Multi-function stylus simplifies notetaking operation & integrates well with OneNote & Microsoft Edge usage
• Smarter to bridge group discussion Detachable 3-in-1 module (stylus, camera, projector) enables better sharing & multiple inputs
Compal Patent
APP Twilight - Harmonize screen with the Sun cycle
Screen coating
Integrated stylus, camera & projector
• Project for content sharing anywhere • Instantly edit by anyone
Daily life is full of scattered fragments of time like commuting, waiting; I eager to have a budget-friendly , time-killing device to indulge myself with entertainment.
About Me Age: 25-40 y/o Gender: Male / Female Marital Status: Single / Married Occupation: white collar/ service industry worker
• • • •
Calm and poised Not aggressive towards work Easily satisfied and pleased Live a laid-back way of living
F/F PREFERENCE Current Low Cost Detachable PC User Detachable CURRENT DEVICE
10.1” Lenovo Yoga Tablet
Current Low Cost Detachable PC User
3
BUDGET: 10,000
Fun Pragmatist
Design Direction 3:
10.1” T100
Expect Improvements w/o Budget Compromise
< NTD 15,000
15, 000
20, 000
25, 000
30, 000
KEY CRITERIA HIGHLIGHTED • • • •
•
Lighter & more portable profile/ clean & more friendly mechanism/ more stylish
Enjoy Entertainment with Ease • •
Better stand capability on bed or pillow Soothe fatigue (i.e. hand holding free, friendly to sight line)
10-11” Light to carry Office & K/B for very light productivity & input High C/P Value
Mixmal Pleasure
• Experience a new design at a more friendly price • Integrated kickstand & KB protective Cover to better C/P value & portability
• Refresh you with little excitement Adding value through CMF application • Lower-Cost Mechanism
• No physical hinge mechanism • Adjustable kickstand for more comfortable entertainment Colors/ special texture/ IMR treatment available for choice
K/B + Kickstand = Cover LEGO Inspiration
Silicon Rubber Case makes the tablet itself easier to lean on the corner w/o stand
Adding value through accessory extension
Adjustable stand-self kickstand T&L K/B Kickstand = Hinge
A designed package box for K/B storage + stand & audio box Audio cover
I often work outside and don’t want to suffer
About Me
any hard work. I would like to have a portable
• • •
Age: 30-40 y/o Gender: Male Marital Status: Single / Married Occupation: Site Supervisor/ Construction PM/ • • Marine or Land Surveyor
device which helps me work worrilessly on site and relax after work.
Approachable yet assertive Attend to detail and with high sense of responsibility Live a stable life – rise early and daily occupied by onsite monitor & support, reviewing, documenting progress… Need to work outdoors/ in tough environment Need team work; responsible for intergroup & client communication
F/F PREFERENCE Potential Middle-Range Detachable PC User Detachable – Lighter & Convenient for information checking & reading in tablet usage CURRENT DEVICE
10.1” T100 (1.07kg)
Potential Middle-Range Detachable PC User
4
Design Direction 4:
Fieldwork Fighter
DREAM DEVICE
12.5” T300 14” ASUS X401A (1.85kg) Chi (1.45kg)
BUDGET: ≤NTD 20,000 10,000
15, 000
20, 000
Better Outdoor Use 25, 000
KEY CRITERIA HIGHLIGHTED • • • • •
≤ 12” T & L Design K/B for work productivity Battery hours ≥ 8 hors Durable designs for outdoor use/ tough environment
• Easy to carry & use in confined space (≤ 12” detachable) • Protect against drops, shocks • Convenient to be mounted/ hold anywhere for info. reading or discussion
• Wish a balance of good style & durability
• Secure you on the move •
Paper-folding Sun Shade Cover for comfortable viewing under sun light
Quick switch to laptop mode Anti-glare for tablet mode
•
• Reduce glare/ reflection • Easier to maintain – protect screen against scratches, dust, fingerprints, sticky residue • Guarantee sufficient battery life
Maintain Professional Image
Elementary Protection
• Expand your potential that suits outdoor usage •
30, 000
Free Worries Under Tough Environment
Double-sided Elegant Protection Case with K/B keeps device always new • Transparent protective coating • Touch support
• Gentle Skin+ : anti splash, dust & easy to clean & maintain
Rubber coating enhances protection against drops and shocks
•
Adjustable shoulder & handle strap design for better hold/ grip
I am enjoying to work hard & play hard, trying to lead a
About Me
quality life. I am looking for a product that allows me to
Age: 18-35 y/o Gender: Male / Female Marital Status: Single / Married w/o kids Occupation: Student/ Sales Representative/…
maintain a professional image at work and fulfill my entertainment needs after work.
• • •
Optimistic, Outgoing & Confident Make time for a balance of work, play and leisure: separate work from personal life Work hard & play hard to enrich daily life
F/F PREFERENCE Current Big-Sized Hybrid PC User Appreciate multi-modes for better enjoyment & expect “new” usage mode for next purchase CURRENT DEVICE
14” Sony Fit 14/15A (~1.96kg/~2.29kg)
Current Big-Sized Hybrid PC User
5
BUDGET:
Balanced Life Builder
Design Direction 5:
10,000
13.3” Lenovo Yoga Pro 2(~1.4kg)
Maximize Visual Enjoyment
≥NTD 25,000
15, 000
20, 000
25, 000
30, 000
KEY CRITERIA HIGHLIGHTED • • • •
≥13.3” Faster processing for smooth video/ gaming experience ( i.e. i5) Good screen & audio quality (FHD) Better Cooling
• •
Create Anywhere Lean-Back Experience
Prefer larger screen size (≥13.3”) Appreciate easier way to switch to TV screen
• Must have free K/B mode • Consider hand holding free solutions (i.e. projector/ hang mode solution) if it is affordable
Promise Lag Free Experience • •
Faster processing for smooth video/ gaming experience ( i.e. i5) Better thermal design esp. in play mode (K/B beneath)
Wantful Forward
• Optimize your lean-back viewing experience : new form factor thinking combined with
• Enhance holistic cinematic sound experience corresponding to mode switching
built-in projector provide you with an exciting new way to enjoy your media/ game
Speaker
Speaker
Thermal provides a horizontal viewing angle
•
Flip-Y form factor
•
Built-in pico projector
Z-type convertible structure
Always front-facing speakers & back-forward thermal design
* Immerse you in a little indulgence Apply gesture/ voice control
Adjustable stand flip from logic
Power pillow fulfills long-time viewing on bed w/o charging
Air Bag or Detachable BT K/B solution to enjoy more
In Home IoT Devices & Their Users
2015
Current Products
include all smart appliances, safety and security systems, and energy equipment like smart thermostats and smart lighting.
Market Status
home automation gadgets are leading explosive growth in the consumer 'internet of things' market.
Market Forecasts
Home-energy equipment and safety & security systems, including devices like connected thermostats and smoke detectors, will become popular first, leading the way to broader consumer adoption.
User Survey
90% PERSONAL & FAMILY SECURITY Respondents said personal and family security is one of the most important reasons for using a smart home system.
42.5% ENERGY MANAGEMENT of respondents indicated being very interested in replacing their thermostat with one that automatically adjusts when the home is unoccupied.
Lack of perceived value is the number one barrier to purchase (36% of respondents) for in-home IoT devices. (Acquity Group, August 2014)
User Profile
6 current or potential users, grouping w/ product categories of current in home IoT devices.
Findings & Personas
All findings are separated into 3 layers: environment , activity, and members.
2 desires on “smart home” Environment
• SHOW-home • PRIVATE-home
3+1 needs & concerns
Activity
• Protect • Save • Enjoy • Adaptive
4 personas Members
Current User • Home Parts: light bulb, IP cam, connected plug. • Build-in System: light, entertainment, surveillance.
Potential User • Home Appliances: scheduled usages.
• Outsourcer • Outsider
• Indulger • Caregiver
Environment
2Desires,
SHOW home - Atmosphere
Activity
Member
PRIVATE home - Relax
basically depends on user’s lifestyle, which mainly related to their financial status.
“connected home, smart home, umm… it’s a trend, and it’ll provide a great experience while guest visiting.” • space: public areas, such as living room, dining room
“IoT will provide us multi-functional space around house, and enhance personal comfort and ease.” • space: not specific • purposes: enhance personal enjoyments
• purposes: enhance families connection A picture of “Smart Home” & show off
Environment
Activity
Member
Adapt to all families P rotect person & property
PEAS, simple but essential needs during daily life.
Enjoy
Save
moment & connection
time & money
PEAS
Environment
Activity
Member
Current products
P
rotect
person & property False
Alarm
Passive
Record
In fact, user needs…
Realistic protection
Visualized Blocking
React-able Alarm
• • • • • • • • •
Visualized Blocking React-able Alarm Messages from Edge Restricted Watching Food Evergreen Overheat Trouble Alert Of Power Ceiling Reversible Safety A.I Gardner
Messages from Edge
Restricted Watching
PEAS
Environment
Activity
Member
Current products
Limit
S
ave
time & money
Auto schedule
Useless
Tracking Data
In fact, user needs…
• • • • • • •
Automate the Regular Remote S.O.P Process Consideration Solid Reservation Costumed Electricity Harmless Automation Actionable Saving
Holistic saving
Automate the Regular
Remote S.O.P.
Process Consideration
PEAS
Environment
Activity
Member
Current products
Limited Scenario
E
njoy
moment & connection
Quality, Choices
• • • • •
Delighted Moment Voiceless Care Quality Goes Along Low-Barrier Activity Family Consulting
In fact, user needs…
Sensorial enjoyment
Delighted Moment
Voiceless Care
PEAS
Environment
Activity
Member
Adapt to all families
Flexible Accessories
• • • • • •
Flexible Accessories Cater to Habits Intimate Collecting Peaceful Coexistence Tech Friendly Who to Follow
Cater to Habits
Intimate Collecting
4 Personas, representing different roles in family and responding specific needs on IoT devices.
Activity
Member
The savvy
Environment
Outsourcer
Outsider
Wealthy
Caregiver
Indulger
Profile
Most of time is an
empty house Tech savvy who have higher ability to use new technology. And desperate to try one.
• young couple (or solitary), who
of time on work.
Outsourcer
spend most
house work at odd moments,
• always do and they want spend as less as possible on routine house work.
•
relax is the most important thing at home.
Environment
Profile
know what is DANGER • Protect property and house, when no one at home. • Alarms have to come from core center for providing real protection.
Activity
Member
know what I HAVE
do what I DID
• Track inventory to achieve non waste replenishment of food, and articles for daily use.
• Auto schedule on routine tasks, such as laundry, to fit changing go-home moments.
• Proactive information for home-parts repairment.
• Act on behalf of user on harmless tasks, such as passing key.
Most of time is an
empty house Tech savvy who have higher ability to use new technology. And desperate to try one.
• young couple (or solitary), who
⽕火
of time on work.
spend most
house work at odd moments,
• always do and they want spend as less as possible on routine house work.
•
relax is the most important thing at home.
準
代
Free from Worries
Outsourcer
Omni Plug 1. Total power control 2. Safety ejection design 3. Indicator of power usage
MAX 20A
Potential clients Private Brand, or white-box
3A
Start-up company
10A
Networking equipment manufacturing corporation
Pick up Packages!! Package Locker 1. Link deliver and receiver 2. Lock packages physically (alarm) 3. Fit different sizes of packages
Potential clients Online shopping company
Logistic company
Hi your package 123456 has arrived.
You can lock it !
Profile
Most of time is
away from families Tech savvy
who have higher ability to use new technology. And desperate to try one.
â&#x20AC;˘ they make house and
Outsider
make home.
their spouses
comfortable and safety home, for their beloved families. â&#x20AC;˘ family connection is the most
â&#x20AC;˘ provide a
important thing at home.
Environment
get INTIMATE • Multiple atmospheres in public area for enriching family times.
get CLOSE • Collect needs to fulfill every family members.
Member
be PART OF • Minimize the gap in family activities. • Contribution beyond money.
• Interaction zone for seamless connection.
氛
Activity
貼
參
Be Welcomed Welcome Lamp Danny
1.
On his way
Love
1. Auto Lighting to pass “message” 2. Key holder for “come home” notify 3. Fit every corner of house & assembled
welcome home
2.
Laura
Home already
Potential clients
Furniture company
Consumer lifestyle and lighting company
Capture Missing Moments Moment Speaker 1. Analog experience to record 2. Remote VOD (voice on demand)
Potential clients
Music Content provider Audio electronics company
Child-oriented business
Profile
Less of time to
be with seniors Tech savvy who have higher ability to use new technology. And desperate to try one.
would like to exercise their filial piety to old parents but doesn't have
â&#x20AC;˘ adult, who
Caregiver
much time to be with them. â&#x20AC;˘
chronic illness plaguing not only patient but also family members, it needs long-term tracking.
â&#x20AC;˘
safety is critical because of the declining
cognitive and body abilities of seniors.
Environment
Activity
CATER to monitor
AGENT to care
• Zero step health care monitor by attaching sensors on products that elder must use in daily life.
• Emergency alarm for caregiver, tracking elder inside and outside of house.
• Collect bio-data that connect with medical system.
藏
Member
• Proactive communication between caregiver and senior.
跟
Be Loved Caring Pill Box 1. Record activity 2. Detect mood 3. Put emergent pills
Potential clients Senior Apartment
Telemedicine Provider
Caregiver
All time
dedicate to family
Tech Sophomore who willing to adapt new technology.
doing household chores and taking care of families.
â&#x20AC;˘ house-wife/husband, who spend most of time
Indulge
â&#x20AC;˘
discrete-time control for better managing their
tasks, and do as much as possible. â&#x20AC;˘
find time for self is the most precious moment in daily life.
Environment
reduce CARELESS steps • Automatic housework only for time-consuming job . Not for cooking nor safety related tasks.
do PLAN-B • Be able to cancel scheduled task without wasting or danger.
• Consider the process of housework rather than task only.
減
接
Activity
Member
remind of EDGE • Keep eyes on rear areas of house for step-forwarded control.
Elegant Time Control Sweet Clock 1.
Pick up Jack at 4
2.
1. Set schedule by talking 2. Find a free time 3. Fit every wall of your house
Potential clients
$ 99 tablet reposition Tablet Manufacturer
Indulger
Thank you
Pei Jen +49 1778407826(Germany)/ +886 930346122(Taiwan) peggylin38@hotmail.com