Pei Jen's UX design portfolio_user interview, persona

Page 1

To create immersive and intuitive user experiences, I observe, listen, communicate, be in users’ shoes, experience,ergonomic Test, imagine, try and error, and

Smile, laugh, love life

Pei Jen User experience design



I’m super creative and incredibly observant, I have powerful intuition and great passion in work and life. I’m good at researching, analyzing, discovering problems and the solve them, interacting with people and understanding them, making love design and enjoying life. I love photography, painting and writing, those are my ways to tell story.

I love human beings, they are fascinating, they full of passions, emotions, thoughts, joy, sorrow and stories. I gaze carefully, listen attentively, try to understand their feeling with empathy.

Lin, Pei Jen ID designer / UX designer +49 1778407826(Germany)/ +886 930346122(Taiwan) peggylin38@hotmail.com

Bachelor Working Experience 2008

2009

Tunghai University Industrial design CITIKON CO. LTD Package design Colive Tea Product design, Package design

2011~2015.07

Compal Electronic Product design, User experience design, User research, Usability test

Computer skill

Pro-E, Solidworks, Keyshop, Cineman 4D, Adobe Photoshop, Adobe Illustrator


2015

In Home IoT Devices & Their Users 2015

(Please check the other portfolio for contents below)

2-in-1 Behavior Study 2014

Detachable + Revolve NB behavior study 2014

Silicon Rubber KB Typing Behavior Study 2014

Design Suggestion for Smartphone Attachable Lens-style Cameras 2014

Light Gaming NB Behavior Suggestion 2014 Android Wear Design Suggestion 2014 2015 UX Trend 2014 Product Test & User Experience Study : Xiaomi Router & Xiaomi Box 2015 Product Test & User Experience Study : Hp Sprout 2015

Contents

Hybrid PC User study


Hybrid PC User study 2015 who are the users & how they use hybrid PCs? what else can we do for our users?


Market Trend & Forecast

Market shows that Hybrid

from 2012 Various Form Factors (RT/X86) Priced High($799↑/$1099↑)

2013

Duo OS New Form Factors Price Goes Lower( ~$499 IdeaPad Flex 14”, ~$349 ASUS Transformer Book T100 10.1”)

Windows RT Failed

PC will be the Key Driver for NB growth.


Who are the users?

what we want to know

• To create hybrid PC users’ personas for a complete understanding of user value, personality, lifestyle…etc.

How they use

• To gauge hybrid PC users’ usage & expectations

How to make better

hybrid PCs?

what we want to approach

to win?

To generate users insights from usage and unmet needs for future product concept development

To come up with potential design directions/ideas per users’ feedbacks for next step

how we do

Where : Home & Store visit How : Home Assignment, In-depth Interview & Accompany Shopping

study Findings

5

User Segments

• • • • •

Always-On Work Warrior Information Diver Fun Pragmatist Fieldwork Fighter Balanced Life Builder

5

• • • • •

Design Directions

Morphing Mobility Productivity Multiplier Maximal Pleasure Elementary Protection Wantful Forward

3

Fundamental Needs

• Go-Anywhere Portable= (Thin & Light) + Compactness + Accessory Packability • Get Cozy & Reliable • Show Confidence & Fluency

3

Answers to Myths/Qs

• Will consumers still need a hybrid product when NB goes extremely T&L? • Consumers won't accept Windows hybrids until apps store are ready? • NB-like storage necessary for hybrids (detachable specifically) products?


Dock with storage

Dock with storage

Current Low Cost Hybrids User

Respondent Profile (Form factor/ Screen size/ Accessory Ownership)

10.1”

10.1”

10.1”

10.1”

(N= 4)

Current Premium Hybrids User 13.3”

15.6”

14”

Surface Pro 3 15.6”→12”

11.6”

Asus T200 15.6” →11.6”

12”

Surface Pro3 13.3” →12”

12”

Acer R7 13.3” →13”3

12”

Asus T300 Chi 14” →12.5”

(N= 7 )

Potential Hybrids User (N= 5)


5 User Segments

Potential Premium Detachable PC User

1

Always-On Work Warrior

Potential Middle-High Detachable PC User

2

Current Low Cost Detachable PC User

3

Information Diver

Fun Pragmatist

Potential Middle-Range Detachable PC User

4

Fieldwork Fighter

Current Big-Sized Hybrid PC User

5

Balanced Life Builder

5 Design Directions Morphing Mobility

Productivity Multiplier

Mixmal Pleasure

Elementary protection

Wantful Forward

Workshop with Market Researchers, UX Designers, Industrial Designers and Mechanical Engineers


About Me

The whole city is like my work playground. I

• •

Age: 25-35 y/o Gender: Male / Female Marital Status: Single / Married Occupation: Gradate Student/ Mobile Worker

am desperate to find a product which can both maximize my work efficiency & satisfy me with little relaxation in 365 days -24 hours on-call life.

• • •

Active & Aggressive Care personal development: put work/school work first in life & would love to take challenges Lead a hectic lifestyle with fragmented time Need to moving from place to place (short/ long) - home, café, 7-11, office, High Speed Rail , client’s office…. Appreciate simple pleasures in busy life

F/F PREFERENCE Potential Premium Detachable PC User Detachable – NB + Tablet = Making my busy life easier CURRENT DEVICE

NEXT/DREAM DEVICE

13.3” Lenovo Yoga 12.5” Lenovo Pro 2(~1.4kg) U260 (~1.4kg)

Potential Premium Detachable PC User

1

Always-On Work Warrior

Design Direction 1:

12” Surface Pro 3

BUDGET: ≥NTD 25,000 10,000

15, 000

20, 000

Instantly Gear Up to 100% 25, 000

• • •

Facilitate Work Efficiency Across Device

30, 000

KEY CRITERIA HIGHLIGHTED •

Snatch A Moment of Leisure

T & L at 12”~13.3” for big enough to work & small enough to carry High performance ( i.e. i5, SSD) Battery life ≥ 6 hrs Mobility > Storage: no need for 500G

• Ensure instant on & efficient productivity (i.e. i5, SSD, full-size K/B…) • Do/ Pack and Go • Adapt to any workplaces – small footprint

• •

Quickly switch between laptop (work) & tablet (leisure/sharing) mode Consider ergonomic design for physical comfort of long-time working

Better the way to share/edit info from mobile screen to big screen (i.e. nearfield exchange, task continuity…) Consider Type-C impact on USB file sharing

Morphing Mobility

• Empower you anywhere: •

One step operation with small foot print & standard K/B experience

Integrated “Energi +” Accessory Bag gets your device charged cordlessly

Detachable trackpad for mouse usage to mobile productivity

• Quick to detach on the go :

180。detach mechanism with smart magnetic release allows quick use of tablet

• Easy to continue task across devices: usage barriers that decrease work efficiency

(HW) Type C Integrated Accessories

Wireless Charging

Smart Magnetic Release

(SW) SideSync- enables the screens, windows, and data to be shared easily between a PC and mobile device.

tune down the


I am daily occupied by studying. I need a product which helps me to handle the work with great efficiency and ease – let me skillfully to read, discuss and summarize info..

About Me Age: 18-35 y/o Gender: Male / Female Marital Status: Single / Married w/o kids Occupation: Student/ Researcher

• • • •

Rational, steady Live a routine life Tend to participate in static/ Indoor activities for leisure time Like to learn things via reading so stay tune in information collection and studying Find more efficient ways to read

F/F PREFERENCE Potential Middle-High Detachable PC User Detachable – Tablet for Better Viewing & Portability + K/B for Light Productivity CURRENT DEVICE

(Mainly) 12” Surface Pro 3

BUDGET: Potential Middle-High Detachable PC User

2

Design Direction 2:

Information Diver

< NTD 25,000

Read with Ease 10,000

15, 000

20, 000

25, 000

30, 000

KEY CRITERIA HIGHLIGHTED • • • • • •

≤ 12” 1.X kg Non Atom CPU (i3) for better information r eading/browsing speed Sharper/higher Resolution Stylus

• •

Satisfying camera quality Screen ratio 3:2 aspect is adding value • •

Consider big enough to read & small enough to carry (i.e. edge-to-edge screen, foldable design) Make eyes more comfortable (i.e. high resolution, anti glare, e-ink, 3:2…) Soothe fatigue (i.e. hand holding free, friendly to sight line)

Allow More Efficient Notetaking • • •

Facilitate Group Collaboration

Turn input (photo/ handwriting record…) into editable format Advanced writing aid with stylus: (i.e. text highlight, writing / graphic recognition…) Integrate textbook/study material with notes

Easy for one-to-many content sharing / inputs

Productivity Multiplier

• Relieve from studying tiredness Eye Care solutions to harmonize screen from blue light, or to provide gentle reminder to avoid eye strain

• Do more with your stylus Multi-function stylus simplifies notetaking operation & integrates well with OneNote & Microsoft Edge usage

• Smarter to bridge group discussion Detachable 3-in-1 module (stylus, camera, projector) enables better sharing & multiple inputs

Compal Patent

APP Twilight - Harmonize screen with the Sun cycle

Screen coating

Integrated stylus, camera & projector

• Project for content sharing anywhere • Instantly edit by anyone


Daily life is full of scattered fragments of time like commuting, waiting; I eager to have a budget-friendly , time-killing device to indulge myself with entertainment.

About Me Age: 25-40 y/o Gender: Male / Female Marital Status: Single / Married Occupation: white collar/ service industry worker

• • • •

Calm and poised Not aggressive towards work Easily satisfied and pleased Live a laid-back way of living

F/F PREFERENCE Current Low Cost Detachable PC User Detachable CURRENT DEVICE

10.1” Lenovo Yoga Tablet

Current Low Cost Detachable PC User

3

BUDGET: 10,000

Fun Pragmatist

Design Direction 3:

10.1” T100

Expect Improvements w/o Budget Compromise

< NTD 15,000

15, 000

20, 000

25, 000

30, 000

KEY CRITERIA HIGHLIGHTED • • • •

Lighter & more portable profile/ clean & more friendly mechanism/ more stylish

Enjoy Entertainment with Ease • •

Better stand capability on bed or pillow Soothe fatigue (i.e. hand holding free, friendly to sight line)

10-11” Light to carry Office & K/B for very light productivity & input High C/P Value

Mixmal Pleasure

• Experience a new design at a more friendly price • Integrated kickstand & KB protective Cover to better C/P value & portability

• Refresh you with little excitement Adding value through CMF application • Lower-Cost Mechanism

• No physical hinge mechanism • Adjustable kickstand for more comfortable entertainment Colors/ special texture/ IMR treatment available for choice

K/B + Kickstand = Cover LEGO Inspiration

Silicon Rubber Case makes the tablet itself easier to lean on the corner w/o stand

Adding value through accessory extension

Adjustable stand-self kickstand T&L K/B Kickstand = Hinge

A designed package box for K/B storage + stand & audio box Audio cover


I often work outside and don’t want to suffer

About Me

any hard work. I would like to have a portable

• • •

Age: 30-40 y/o Gender: Male Marital Status: Single / Married Occupation: Site Supervisor/ Construction PM/ • • Marine or Land Surveyor

device which helps me work worrilessly on site and relax after work.

Approachable yet assertive Attend to detail and with high sense of responsibility Live a stable life – rise early and daily occupied by onsite monitor & support, reviewing, documenting progress… Need to work outdoors/ in tough environment Need team work; responsible for intergroup & client communication

F/F PREFERENCE Potential Middle-Range Detachable PC User Detachable – Lighter & Convenient for information checking & reading in tablet usage CURRENT DEVICE

10.1” T100 (1.07kg)

Potential Middle-Range Detachable PC User

4

Design Direction 4:

Fieldwork Fighter

DREAM DEVICE

12.5” T300 14” ASUS X401A (1.85kg) Chi (1.45kg)

BUDGET: ≤NTD 20,000 10,000

15, 000

20, 000

Better Outdoor Use 25, 000

KEY CRITERIA HIGHLIGHTED • • • • •

≤ 12” T & L Design K/B for work productivity Battery hours ≥ 8 hors Durable designs for outdoor use/ tough environment

• Easy to carry & use in confined space (≤ 12” detachable) • Protect against drops, shocks • Convenient to be mounted/ hold anywhere for info. reading or discussion

• Wish a balance of good style & durability

• Secure you on the move •

Paper-folding Sun Shade Cover for comfortable viewing under sun light

Quick switch to laptop mode Anti-glare for tablet mode

• Reduce glare/ reflection • Easier to maintain – protect screen against scratches, dust, fingerprints, sticky residue • Guarantee sufficient battery life

Maintain Professional Image

Elementary Protection

• Expand your potential that suits outdoor usage •

30, 000

Free Worries Under Tough Environment

Double-sided Elegant Protection Case with K/B keeps device always new • Transparent protective coating • Touch support

• Gentle Skin+ : anti splash, dust & easy to clean & maintain

Rubber coating enhances protection against drops and shocks

Adjustable shoulder & handle strap design for better hold/ grip


I am enjoying to work hard & play hard, trying to lead a

About Me

quality life. I am looking for a product that allows me to

Age: 18-35 y/o Gender: Male / Female Marital Status: Single / Married w/o kids Occupation: Student/ Sales Representative/…

maintain a professional image at work and fulfill my entertainment needs after work.

• • •

Optimistic, Outgoing & Confident Make time for a balance of work, play and leisure: separate work from personal life Work hard & play hard to enrich daily life

F/F PREFERENCE Current Big-Sized Hybrid PC User Appreciate multi-modes for better enjoyment & expect “new” usage mode for next purchase CURRENT DEVICE

14” Sony Fit 14/15A (~1.96kg/~2.29kg)

Current Big-Sized Hybrid PC User

5

BUDGET:

Balanced Life Builder

Design Direction 5:

10,000

13.3” Lenovo Yoga Pro 2(~1.4kg)

Maximize Visual Enjoyment

≥NTD 25,000

15, 000

20, 000

25, 000

30, 000

KEY CRITERIA HIGHLIGHTED • • • •

≥13.3” Faster processing for smooth video/ gaming experience ( i.e. i5) Good screen & audio quality (FHD) Better Cooling

• •

Create Anywhere Lean-Back Experience

Prefer larger screen size (≥13.3”) Appreciate easier way to switch to TV screen

• Must have free K/B mode • Consider hand holding free solutions (i.e. projector/ hang mode solution) if it is affordable

Promise Lag Free Experience • •

Faster processing for smooth video/ gaming experience ( i.e. i5) Better thermal design esp. in play mode (K/B beneath)

Wantful Forward

• Optimize your lean-back viewing experience : new form factor thinking combined with

• Enhance holistic cinematic sound experience corresponding to mode switching

built-in projector provide you with an exciting new way to enjoy your media/ game

Speaker

Speaker

Thermal provides a horizontal viewing angle

Flip-Y form factor

Built-in pico projector

Z-type convertible structure

Always front-facing speakers & back-forward thermal design

* Immerse you in a little indulgence Apply gesture/ voice control

Adjustable stand flip from logic

Power pillow fulfills long-time viewing on bed w/o charging

Air Bag or Detachable BT K/B solution to enjoy more


In Home IoT Devices & Their Users

2015


Current Products

include all smart appliances, safety and security systems, and energy equipment like smart thermostats and smart lighting.

Market Status

home automation gadgets are leading explosive growth in the consumer 'internet of things' market.

Market Forecasts

Home-energy equipment and safety & security systems, including devices like connected thermostats and smoke detectors, will become popular first, leading the way to broader consumer adoption.

User Survey

90% PERSONAL & FAMILY SECURITY
 Respondents said personal and family security is one of the most important reasons for using a smart home system.

42.5% ENERGY MANAGEMENT
 of respondents indicated being very interested in replacing their thermostat with one that automatically adjusts when the home is unoccupied.

Lack of perceived value is the number one barrier to purchase (36% of respondents) for in-home IoT devices. (Acquity Group, August 2014)


User Profile

6 current or potential users, grouping w/ product categories of current in home IoT devices.

Findings & Personas

All findings are separated into 3 layers: environment , activity, and members.

2 desires on “smart home” Environment

• SHOW-home • PRIVATE-home

3+1 needs & concerns

Activity

• Protect • Save • Enjoy • Adaptive

4 personas Members

Current User • Home Parts: light bulb, IP cam, connected plug. • Build-in System: light, entertainment, surveillance.

Potential User • Home Appliances: scheduled usages.

• Outsourcer • Outsider

• Indulger • Caregiver


Environment

2Desires,

SHOW home - Atmosphere

Activity

Member

PRIVATE home - Relax

basically depends on user’s lifestyle, which mainly related to their financial status.

“connected home, smart home, umm… it’s a trend, and it’ll provide a great experience while guest visiting.” • space: public areas, such as living room, dining room

“IoT will provide us multi-functional space around house, and enhance personal comfort and ease.” • space: not specific • purposes: enhance personal enjoyments

• purposes: enhance families connection A picture of “Smart Home” & show off


Environment

Activity

Member

Adapt to all families P rotect person & property

PEAS, simple but essential needs during daily life.

Enjoy

Save

moment & connection

time & money


PEAS

Environment

Activity

Member

Current products

P

rotect

person & property False

Alarm

Passive

Record

In fact, user needs…

Realistic protection

Visualized Blocking

React-able Alarm

• • • • • • • • •

Visualized Blocking React-able Alarm Messages from Edge Restricted Watching Food Evergreen Overheat Trouble Alert Of Power Ceiling Reversible Safety A.I Gardner

Messages from Edge

Restricted Watching


PEAS

Environment

Activity

Member

Current products

Limit

S

ave

time & money

Auto schedule

Useless

Tracking Data

In fact, user needs…

• • • • • • •

Automate the Regular Remote S.O.P Process Consideration Solid Reservation Costumed Electricity Harmless Automation Actionable Saving

Holistic saving

Automate the Regular

Remote S.O.P.

Process Consideration


PEAS

Environment

Activity

Member

Current products

Limited Scenario

E

njoy

moment & connection

Quality, Choices

• • • • •

Delighted Moment Voiceless Care Quality Goes Along Low-Barrier Activity Family Consulting

In fact, user needs…

Sensorial enjoyment

Delighted Moment

Voiceless Care


PEAS

Environment

Activity

Member

Adapt to all families

Flexible Accessories

• • • • • •

Flexible Accessories Cater to Habits Intimate Collecting Peaceful Coexistence Tech Friendly Who to Follow

Cater to Habits

Intimate Collecting


4 Personas, representing different roles in family and responding specific needs on IoT devices.


Activity

Member

The savvy

Environment

Outsourcer

Outsider

Wealthy

Caregiver

Indulger


Profile

Most of time is an

empty house Tech savvy who have higher ability to use new technology. And desperate to try one.

• young couple (or solitary), who

of time on work.

Outsourcer

spend most

house work at odd moments,

• always do and they want spend as less as possible on routine house work.

relax is the most important thing at home.


Environment

Profile

know what is DANGER • Protect property and house, when no one at home. • Alarms have to come from core center for providing real protection.

Activity

Member

know what I HAVE

do what I DID

• Track inventory to achieve non waste replenishment of food, and articles for daily use.

• Auto schedule on routine tasks, such as laundry, to fit changing go-home moments.

• Proactive information for home-parts repairment.

• Act on behalf of user on harmless tasks, such as passing key.

Most of time is an

empty house Tech savvy who have higher ability to use new technology. And desperate to try one.

• young couple (or solitary), who

⽕火

of time on work.

spend most

house work at odd moments,

• always do and they want spend as less as possible on routine house work.

relax is the most important thing at home.


Free from Worries

Outsourcer

Omni Plug 1. Total power control 2. Safety ejection design 3. Indicator of power usage

MAX 20A

Potential clients Private Brand, or white-box

3A

Start-up company

10A

Networking equipment manufacturing corporation


Pick up Packages!! Package Locker 1. Link deliver and receiver 2. Lock packages physically (alarm) 3. Fit different sizes of packages

Potential clients Online shopping company

Logistic company

Hi your package 123456 has arrived.

You can lock it !


Profile

Most of time is

away from families Tech savvy

who have higher ability to use new technology. And desperate to try one.

• they make house and

Outsider

make home.

their spouses

comfortable and safety home, for their beloved families. • family connection is the most

• provide a

important thing at home.


Environment

get INTIMATE • Multiple atmospheres in public area for enriching family times.

get CLOSE • Collect needs to fulfill every family members.

Member

be PART OF • Minimize the gap in family activities. • Contribution beyond money.

• Interaction zone for seamless connection.

Activity


Be Welcomed Welcome Lamp Danny

1.

On his way

Love

1. Auto Lighting to pass “message” 2. Key holder for “come home” notify 3. Fit every corner of house & assembled

welcome home

2.

Laura

Home already

Potential clients

Furniture company

Consumer lifestyle and lighting company


Capture Missing Moments Moment Speaker 1. Analog experience to record 2. Remote VOD (voice on demand)

Potential clients

Music Content provider Audio electronics company

Child-oriented business


Profile

Less of time to

be with seniors Tech savvy who have higher ability to use new technology. And desperate to try one.

would like to exercise their filial piety to old parents but doesn't have

• adult, who

Caregiver

much time to be with them. •

chronic illness plaguing not only patient but also family members, it needs long-term tracking.

•

safety is critical because of the declining

cognitive and body abilities of seniors.


Environment

Activity

CATER to monitor

AGENT to care

• Zero step health care monitor by attaching sensors on products that elder must use in daily life.

• Emergency alarm for caregiver, tracking elder inside and outside of house.

• Collect bio-data that connect with medical system.

Member

• Proactive communication between caregiver and senior.


Be Loved Caring Pill Box 1. Record activity 2. Detect mood 3. Put emergent pills

Potential clients Senior Apartment

Telemedicine Provider

Caregiver


All time

dedicate to family

Tech Sophomore who willing to adapt new technology.

doing household chores and taking care of families.

• house-wife/husband, who spend most of time

Indulge

•

discrete-time control for better managing their

tasks, and do as much as possible. •

find time for self is the most precious moment in daily life.


Environment

reduce CARELESS steps • Automatic housework only for time-consuming job . Not for cooking nor safety related tasks.

do PLAN-B • Be able to cancel scheduled task without wasting or danger.

• Consider the process of housework rather than task only.

Activity

Member

remind of EDGE • Keep eyes on rear areas of house for step-forwarded control.


Elegant Time Control Sweet Clock 1.

Pick up Jack at 4

2.

1. Set schedule by talking 2. Find a free time 3. Fit every wall of your house

Potential clients

$ 99 tablet reposition Tablet Manufacturer

Indulger


Thank you

Pei Jen +49 1778407826(Germany)/ +886 930346122(Taiwan) peggylin38@hotmail.com


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