Portfolio Layout 13.03.13

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FAY E J O H N S O N BA (Hons) Fashion Communication http://fayejohnsonblog.wordpress.com/ fayejohnson90@gmail.com 07789060940



PAT T E R N S I N P R O C E S S A Book illustrating the process behind the creation of a Fashion Collection. A series of images focus on the Concept, Form, Detail and Technique involved at each stage of the making, highlighted through the juxtaposition of mechanical techniques and human experimentation From concept to final outcome, the book itself showcases the beauty in the often overlooked element of Fashion Design, the development and work that goes into the finished collection.

















JOY

LUCK

CLUB A magazine celebrating Bristol Fashion. The magazine reveals how current fashion trends take their roots from influential styles of the 1990s music scene. This nod to 1990s experimental music is reflected in the titles of each photoshoot, and the name of the magazine itself. The magazine evokes the vibrancy of youth and ecleticsm in Bristol style. All words are inspired by the songs and albums of Bristol-based band Massive Attack, an influential 90s band in terms of music and style.











B-TOWN & F GIRLS Skateboarding goes back to its roots Styling & Photography FAYE JOHNSON Models BUZZ ALEXANDER KATE MABBETT












W H AT K AT Y D I D N E X T Photoshoot for Phoebe Flaxton AW13 A collection for the mischievous rich girl with eclectic taste Styling & Photography FAYE JOHNSON Clothing PHOEBE FLAXTON Model HATTIE GIRLING







GIRLS WHO LIKE BOYS WHO DO BOYS Series of images illustrating the fun that can be had with gender play and role reversal. Gender and sexuality are not black and white, or even shades of grey. Styling and Photography FAYE JOHNSON Models FRAN GREY & ANNA-MAY RICHARDS











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