MY
B E S T W OR K | y o u r b e s t f r e d
2 < P A G E
Portfolio
of
Fred
Carriedo
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 3
MY
B E S T W OR K | y o u r b e s t f r e d
4 < P A G E
Portfolio
of
Fred
Carriedo
My bEST WORK — YOUR BEST FRED Check out A SELECTION OF MY BESt DESIGN SOLUT IONS →
C o pyrigh © 2013 ↓ A l l Rights Reserved. N o p ortion of t h i s book may be u s e d or reproduced i n a ny manner w i t hout written p e r mission. — F r ed Carriedo ↓ Y o u r Best Fred 2 0 9 918 7136 h e l l o @mybestfred.c om m y b estfred.c om — A cademy of Art U n i versity ↓ 7 9 N ew Montgomery st. S a n Francisco CA — C o urse ↓ S e n ior Portfol io — C o urse No ↓ G R 4 60 — C o urse Director ↓ M a r y Scott
CHECK OUT ITEMS —
01 EMPIRE
04 Uber ↓
06 CHICAGO
10 SOCIA L D E S I G N ↓
VINEYARDS ↓
PAGE > 77
TRANSIT ↓
PAGE > 2 3 9
PAGE > 13
B rand extensions
PAGE > 111
Col l ecti o n o f
Wine vineyard
& identity system
City transporta-
poster d e s i g n s f o r
branding &
—
tion system
social g o o d
package design
05 SUGAR DE LI FOOD
devel opment &
—
—
CE NTER NYC ↓
identity
Cus to me r I D E N T I T Y
02 BASS PRO SHOP ↓
PAGE > 95
brand guide
SER VICE ↓
PAGE > 37
Del i store
—
PAGE > 2 4 9
Retail store
identity
07 DELICE DE LA
Various l o g o m a r k s
identity
system & item
VALLEE ↓
re-branding system
package design
PAGE > 135
—
Artisan cheese
03 Great Alas ka
brand identity
paper co . ↓
& packaging
PAGE > 55
—
Paper company
08 TRANSFORM ↓
promotional
PAGE > 149
collateral &
Experimental type
identity system
conf erence promotion col l ateral system branding — 09 GOOD STORE
↓
PAGE > 179 Compl ete store brand devel opment & package design appl ications
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
8 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
C R E A TIV E
****
CHECK
OUT
o pen
>>>
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 0 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
1 —
Checkout
P A G E > 1 1
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
Fred
Carriedo
MY BEST Vineyard branding & wine packaging design — Empire Vineyards
12 < PAGE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Empire vineyards _ XXXXXX live like an emperor/empress
********************************************************
ITEMS #
Ob jec tive ↓
1 5 9 8566244-6289
Design labels and packaging for a line of wine, beer, or your choice of alcohol. Be highly creative. Students who choose wine will be required to produce three varietal or more. S olu tion ↓ My research of over 8000 years of wine making & drinking for celebration inspired me to narratively design and create a line of old world French wines for the fictitious Empire Vineyards brand. The brand is made recognizable by creating an experience for the target audience when they drink at any occasion.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Christine George
7 Weeks
Empire
Stop by y o u r l o c a l
C →
—
—
Ol d Worl d
l ibrary a n d f l i p
COURSE ↓
PRO JECT ↓
Il l uminated_
through o l d b o o k s
Package Design 3
A l cohol Packaging
Royal ty
f or il l u s t r a t i o n
—
& Branding
Manuscripts
inspirat i o n s .
COURSE No ↓
—
Scrol l s
GR 323
T YPEFA CEs ↓
Experience
—
T ypestar
Europe
AISLE ↓
Gol den Cockerel
Exquisite
[x]
Branding
Georgia
Indul gence
[x]
Corporate Identity
Versail l es
Tradition
[x]
Custom
—
[x]
Typography
DELIVERABLES ↓
[x]
Packaging
Brand Identifier
[x]
Web / Digital
Design Labels for:
[x]
Advertising
Pinot Noir
[x]
Other:
Cabernet Franc Pinot Gris Merlot Vintage Port Wine Crate Cork Wine Goblet
P A G E > 1 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 4 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 6 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 8 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 0 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 2 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 4 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 6 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 8 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
3 0 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 3 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
3 2 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
VI N E Y A RDS
****
E M P IR E
VI N E Y A RDS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 3 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
34 < PAGE
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
PASS PRO SHOP_ XXXXXX Step into the great outdoors
********************************************************
2
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 3 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
Fred
Carriedo
MY BEST Outdoor retail & Product identity rebranding — Bass Pro Shop
36 < PAGE
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Bass Pro Shop _ XXXXXX Step into the great outdoors
********************************************************
ITEMS #
Ob jec tive ↓
2 8 9 4651849-1870
Choose an existing company and redesign their entire product image and identity system. This can be a clothing company, a fishing gear manufacturer, or a supermarket. The choice is yours. Guided by your knowledge and information that you learn in your research phase, you will develop a new visual identity system. S olu tion ↓ Hunting and camping are things I don't relate to or participate in and the idea of killing animals for fun made me uncomfortable. I saw this project as an opportunity to learn more about the culture. I soon learned that the outdoor activities I had described as barbaric were just a way for people to bond with friends and family, be in the great outdoors, and express our natural human instincts, while also containing animal overpopulation. This new knowledge lead me to design an insignia that would evoke those good memories my target audience experienced wherever they spotted the mark.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Thomas McNul ty
3 Weeks
Outdoors
Enjoy the challenge
C →
—
—
Nature
COURSE ↓
PRO JECT ↓
Bonding
Identity Design 2
R etail and Product
Mascul ine
—
I dentity Program
Human
COURSE No ↓
—
Heritage
GR 365
T YPEFA CEs ↓
Experience
—
U nited
Trip
AISLE ↓
Sentinel
Nostal gia
[x]
Branding
Giant Background
Natural
[x]
Corporate Identity
—
[ ]
DELIVERABLES ↓
[ ]
Typography
Brand Identif ier
[x]
Packaging
Typef ace
[ ]
Web / Digital
Business System:
[ ]
Advertising
Letterhead
[ ]
Other:
Business Card Envel ope Mail ing Label Product Appl ications
P A G E > 3 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
3 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 3 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
4 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 4 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
4 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 4 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
4 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 4 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
4 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 4 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
4 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 4 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
5 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
B a s s P r o S h o p
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 5 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
5 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
outdoor
of
Fred
goods
Carriedo
retail
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
3
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 5 3
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
MY BEST PAPER COMPANY Promotion & Brand Identity — GREAT ALASKA PAPER CO.
54 < PAGE
Fred
Carriedo
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany _ XXXXXX North to the future
********************************************************
ITEMS #
Ob jec tive ↓
3 6 7 8160214-0220
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity in to a set of paper swatch books. Part 2: Design a series of event collateral for the paper company based on the visual toolset. S olu tion ↓ This event is intended to market and promote the new company to printers and graphic designers. Combine the Indigenous Alaskan culture with an American tradition: The Sideshow.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Max Spector
14 Weeks
Indigenous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Sideshow
tage typ e .
COURSE No ↓
T YPEFA CES ↓
—
GR 327
Various/Handmade
DELIVERABLES ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or pal ette
[x]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Event poster
[ ]
Advertising
Take away piece
[ ]
Other:
Set of brand_
C →
posters Visual tool set
P A G E > 5 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
5 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 5 7
MY
B E S T W OR K | y o u r b e s t f r e d
5 8 < P A G E
Portfolio
of
Fred
Carriedo
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 5 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
6 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 6 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
6 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 6 3
6 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
PAPER
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 6 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
6 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 6 7
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
6 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 6 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
7 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 7 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
7 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
PAPER
Fred
Carriedo
SUPPLIER
****
GREAT
ALASKA
PAPER
C OM P A N Y
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 7 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
74 < PAGE
****
YO U R
Neighborhood ' s
F RI E N D L Y
P RIV A T E
of
CAR
Fred
Carriedo
P ROVID E R
****
UBER
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
4
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 7 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
MY BEST Start-up Brand Identity system & Extension Graphics — UBER
76 < PAGE
of
Fred
Carriedo
UBER
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Uber _ XXXXXX Eve ryone ' s Private drive r
********************************************************
ITEMS #
Ob jec tive ↓
4 5 9 8562991-3015
Find a solution to Uber's brand extensions that can be applied to printed material, email templates, and mobile applications. Simplify the logo mark and design the company's stationary and visual identity system. S olu tion ↓ As a member of the Uber design team, I worked on a wide range of brand experience projects. Due to contractual confidentiality reasons, you will not see any of my Uber related work on this online version of my portfolio. But, please do contact me for more specific info about my work at Uber. I will gladly explain the the projects I have worked on and in what capacity.
Lead Designer ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Shalin A min
7 Months
Innovative
Become t h e t a r g e t
—
—
El egant
audience t o t h i n k
Company ↓
PRO JECT ↓
On Demand
l ike the t a r g e t
Uber
Branding
Luxe
audience . A l s o ,
—
—
Highl y Evol ved
working a t a
Location ↓
T YPEFA CES ↓
Accessibl e
startup r o c k s !
San Francisco
Cl an
Transportation
—
Custom
Mobil e
AISLE ↓
Disruptive
[x]
Branding
Maps
[x]
Corporate Identity
Private Driver
[x]
Bl ack Car
[ ]
Typography
Excl usive
[ ]
Packaging
International
[x]
Web / Digital
—
[ ]
Advertising
Deliverables ↓
[ ]
Other:
Logo Ref inements
C →
Pattern Business System: Letterhead Business Card Envel ope Uber Currency Mobil e App_ Promotions
P A G E > 7 7
MY
B E S T W OR K | y o u r b e s t f r e d
7 8 < P A G E
Portfolio
of
Fred
Carriedo
UBER
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 7 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
8 0 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
5
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 8 1
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
MY BEST Deli branding & Item Package design — Sugar deli food center nyc
82 < PAGE
of
Fred
Carriedo
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
SUGAR DELI FOOD CENTER NYC _ XXXXXX The modern picnic
********************************************************
ITEMS #
Ob jec tive ↓
5 5 9 8566244-6289
Redesign and create a line of deli meats and products to expand any current or fictitious deli of your choice. Strengthen the brand identity through cohesive packaging that speaks to the target audience. S olu tion ↓ I chose to redesign the Sugar Deli Food Center in New York and work with a modernized picnic concept based on the "Now Serving No." tickets you often see in delicatessens. Each item carries a unique number with a description of the item on the label. The final label design was applied to cold deli meats, fish, poultry, beef, pork, lamb, sandwiches, bread, pastries, coffee, tea, sodas, rubs, spices, condiments, and specialty products/tools.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Christine George
5 Weeks
Fresh
Remake a c l a s s i c
C →
—
—
New York
iconic p a t t e r n b y
COURSE ↓
PRO JECT ↓
Green
adding c o m p l e x i t y .
Package Design 2
Del icatessen
Now Serving No_
—
Branding &
Tickets
COURSE No ↓
Package Design
Gingham
GR 322
—
Friendl y
—
T YPEFA CES ↓
—
AISLE ↓
Brandon Grotesque
DELIVERABLES ↓
[x]
Branding
Publ ic Gothic
Del i Meat Wraps
[ ]
Corporate Identity
Sentinel
To Go Containers
[ ]
Zine
Condiments
[ ]
Typography
N umbers
Label s and packag-
[x]
Packaging
ing f or:
[ ]
Web / Digital
Dairy Products
[ ]
Advertising
Fruits
[ ]
Other:
Vegetabl es Special ty Items Stationary System Mobil e App Menu
P A G E > 8 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
8 4 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 8 5
MY
B E S T W OR K | y o u r b e s t f r e d
8 6 < P A G E
Portfolio
of
Fred
Carriedo
**** YOUR Neighborhood's FRIENDLY Deli ****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 8 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
8 8 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 8 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
9 0 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 9 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
9 2 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
$4.00
P A G E > 9 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
9 4 < P A G E
****
YO U R
Neighborhood ' s
of
Fred
F RI E N D L Y
Carriedo
d el i
****
SUGAR
DELI
F OOD
CENTER
NYC
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 9 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
9 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
6
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 9 7
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
Fred
Carriedo
MY BEST City Transit Identity & Graphic Standards Manual — Chicago Transit
98 < PAGE
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Chicago Transit _ XXXXXX Take it everywhere
********************************************************
ITEMS #
Ob jec tive ↓
6 2 5 3477351-7371
Complete identity and graphic standards manual. Your assignment is to create a new identity, application system and standards manual for either a taxi cab company, airline or sports venue. Pick a company known both nationally or internationally. You will be responsible for the creation of a new symbol, wordmark or combination of both for this assignment. S olu tion ↓ My familiarity with Chicago lead me to challenge myself and go for an entire city transit system re-branding with the implementation of additional transit services—car, air, and a water taxi system. The ultimate goal was to think of all transportation solutions the city needed and make it easier for people to get anywhere with one single transit ticket, card or mobile app.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Thomas McNul ty
10 Weeks
Iconic
Use mate r i a l s t h a t
C →
—
—
Chicago
are unus u a l . F o r
COURSE ↓
PRO JECT ↓
Courteous
exampl e: t h e s t a n -
Identity 2
I dentity &
Simpl e
dards ma n u a l f o r
—
Graphic
Fast
this pro j e c t u s e s
COURSE No ↓
Standards Manual
Easy
ref l ecti v e v i n y l
GR 365
—
Inviting
f or the c o v e r
—
T YPEFA CES ↓
Innovative
simil ar t o t h e o n e
AISLE ↓
Forza
Rel iabl e
used f or
[x]
Branding
Vitesse
Ef f icient
street s i g n a g e .
[x]
Corporate Identity
N etto
Modern
[ ]
Dotmatrix
Ecol ogical
[ ]
Typography
—
[ ]
Packaging
DELIVERABLES ↓
[x]
Web / Digital
Brand Identif ier
[ ]
Advertising
Typef ace
[ ]
Other:
Stationary Letterhead Business Card Envel ope Mail ing Label Fol der Website Vehicl e Graphics Wearabl e Items Standards Manual
P A G E > 9 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 0 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 0 1
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 0 3
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 0 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 0 5
MY
B E S T W OR K | y o u r b e s t f r e d
1 0 6 < P A G E
Portfolio
of
Fred
Carriedo
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
The loop
P A G E > 1 0 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 0 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 0 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 1 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 1 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 1 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 1 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 1 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 1 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 1 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 1 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
of
Fred
Carriedo
BUS CHICAG
1 1 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
TR A N SIT
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 1 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 2 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
TR A N SIT
Carriedo
SYST E M
****
C HI C A G O
TR A N SIT
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 2 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 2 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
A RTIS A N
of
CHEESE
Fred
Carriedo
P ROVID E R
****
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
7
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 1 2 3
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
MY BEST Artisan cheese branding & package design — Delice de la vallee
124 < PAGE
of
Fred
Carriedo
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
DÉlice de la VallÉe _ XXXXXX The epicurean connect ion
********************************************************
ITEMS #
Ob jec tive ↓
7 6 6 2449856-9870
Redesign the identity and product packaging for an existing brand of brie cheeses. S olu tion ↓ Délice de la Vallée is a brand of cheeses mostly known to locals in Sonoma County. My task was to take this lesser known artisan cheese brand and prepare it for national distribution by creating packaging that would highlight its unique handmade process, and preserve it while being shipped.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Christine George
14 Weeks
Natural
Use hand m a d e
—
—
Organic
el ements t o e m p h a -
COURSE ↓
PRO JECT ↓
Artisan
size cra f t .
Package Design 2
Paper Promotion
Farmstead
—
—
Sonoma
COURSE No ↓
T YPEFA CE ↓
Hand Craf ted
GR 322
Various/Handmade
Fresh
—
—
AISLE ↓
DELIVERABLES ↓
[x]
Branding
Label s f or:
[ ]
Corporate Identity
10" Large Round
[ ]
8" Round
[ ]
Typography
6 Piece pie
[x]
Packaging
Mini Medal l ions
[ ]
Web / Digital
[ ]
Advertising
[ ]
Other:
C →
P A G E > 1 2 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 2 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
A RTIS A N
of
CHEESE
Fred
Carriedo
P ROVID E R
****
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 2 7
MY
B E S T W OR K | y o u r b e s t f r e d
1 2 8 < P A G E
Portfolio
of
Fred
Carriedo
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 2 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 3 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
A RTIS A N
of
CHEESE
Fred
Carriedo
P ROVID E R
****
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 3 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 3 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
A RTIS A N
of
CHEESE
Fred
Carriedo
P ROVID E R
****
DÉLICE
DE
LA
VALLÉE
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 3 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 3 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
8
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 1 3 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
MY BEST Type conference Promotion collateral — Transform
136 < PAGE
of
Fred
Carriedo
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Transform _ XXXXXX Society in progress
********************************************************
ITEMS #
Ob jec tive ↓
8 6 2 8963165-3178
The job will be to create a conference that addresses a pertinent issue facing the topic of typography and role designers play when using typography as means of communication. S olu tion ↓ A conference put on by ATypI. A forum for discussion on the transformation of communication and design in the digital age. With the proliferation of media, we have to question the future of communication. It is speculated that in the future, humans will have microchip implants to transfer data and communicate with one another. This means that one day, we will no longer use printed material, letters, or even proper sentences, and will use only simple codes and data readers with highly evolved circuit boards. Circuit boards play an avid role in the way we communicate today. They mechanically support and electrically connect components using conductive pathways in our radios, cellphones, personal computers, and other communication devices. The evolution and the future of communication, technology, and design are discussed at the three day event.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Ariel Grey
14 Weeks
Circuit Board
Know what it means
C →
—
—
Digital
to know a w o r d .
COURSE ↓
PRO JECT ↓
Transf orm
Typography 3_4
T ypography
Human
—
Conf erence
Experience
COURSE No ↓
—
Compl exity
GR 333
T YPEFA CES ↓
Computer
—
Carbon
Machine
AISLE ↓
Foundry Gridnick
Gl itch
[ ]
Branding
Foundry Pl ek
Communication
[ ]
Corporate Identity
T okkyopal ace
—
[ ]
DELIVERABLES ↓
[x]
Typography
Even Mail er
[ ]
Packaging
Poster
[ ]
Web / Digital
Entry Badge
[ ]
Advertising
Experimental Book
[ ]
Other:
Event Program
P A G E > 1 3 7
MY
B E S T W OR K | y o u r b e s t f r e d
1 3 8 < P A G E
Portfolio
of
Fred
Carriedo
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 3 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 4 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 4 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 4 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
society in prgess c_11 ATypI _Î_
P A G E > 1 4 3
MY
B E S T W OR K | y o u r b e s t f r e d
1 4 4 < P A G E
Portfolio
of
Fred
Carriedo
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 4 5
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 4 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 4 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 4 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 4 9
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 5 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 5 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 5 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 5 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
158 < PAGE 1 5 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 5 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 6 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 6 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 6 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
YEARLY
TY P E
of
Fred
Carriedo
CONFERENCE
****
TR A N S F ORM
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 6 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
164 < PAGE
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
STOR E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
9
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 1 6 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
Fred
Carriedo
MY BEST Entirely "good for you and our plannet" Retail store brand development & packageing Design — The GOod store
166 < PAGE
G OOD
|
STOR E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
The GOOD STORE _ XXXXXX Working for a smarter & better w orld
********************************************************
ITEMS #
Ob jec tive ↓
9 2 4 5665984-9801
Create an entirely new retail store and extensive product line. Consider what your company provides: location, architecture, etc. S olu tion ↓ As designers, it has become our job to think about what we consume, use and design, so I reached for my favorite magazine, GOOD, for the answer. GOOD Worldwide, LLC. is a media platform that promotes, connects, and reports on individuals, businesses, and non-profits “pushing the world forward.” GOOD produces a website (GOOD.is), a quarterly magazine, online videos, and events highlighting examples of what is sustainable, prosperous, productive, creative, and equitable. The content covers a variety of topics, including the environment, education, urban planning, design, food, politics, culture, lifestyle, technology, sex and health. It seemed that the next step for GOOD is to open a branch of stores that only sell products with the same concept and goal: to push the world forward.
INSTRUCTOR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Thomas McNul ty
10 Weeks
Green
Pl ease v i s i t
—
—
Socially responsible
www. l itt e r a t i . o r g
COURSE ↓
PRO JECT ↓
Recycl e
and cont r i b u t e .
Package Design 4
R etail Store
Innovative
—
—
Heal thy
COURSE No ↓
T YPEFA CE ↓
Urban
GR 410
Various
Reusabl e
—
—
Eco
AISLE ↓
Photo Cred its ↓
Good
[x]
Branding
Mimi Giboin_
Investments
[x]
Corporate Identity
pages: 184, 193,
Qual ity
[ ]
199, 204, 209, 229.
—
[ ]
Typography
—
DELIVERABLES ↓
[x]
Packaging
I nd us trial
Store Name
[ ]
Web / Digital
Des ig ne r ↓
Brand Architecture
[ ]
Advertising
Jessica H errera
45 + Products_
[x]
Other:
page: 209
per brand l ine
Collaborative
—
group proj ect
TEAM ↓
C →
Jessica Giboin Lydia Mul yadi Victoria Herrera Christine Huang
P A G E > 1 6 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 6 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
STOR E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 6 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
of
Fred
Carriedo
GOOD STORE BRAND ITEMS # 9245664984- 6005 ↓
NAME ↓
NAME ↓
NAME ↓
NAME ↓
NAME ↓
G O O D STORE
GOOD KITCHEN
GOOD PET
GOOD HOME
GOOD HE A L T H
—
—
—
—
—
C A T EGORY ↓
Aisle ↓
Aisle ↓
Aisle ↓
Aisle ↓
R e t ail Super Store
Kitchen S uppl ies
Pet S uppl ies
House Keeping
Pharmac e u t i c a l s &
—
—
—
S uppl ies
nutriti o n
T A R GET AUDIENCE ↓
USP ↓
US P ↓
—
—
M i l l e nnial s and
Longlasting,
100% natural
US P ↓
US P ↓
y o u ng famil ies who
chemical - f ree,
or recycl ed
Conscious way
Natural r e m e d i e s
g i v e a damn and
kitchenware.
products that
to cl ean.
with sa f e
w i l l p ay a premium
your pets
ingredi e n t s &
fo r a good cause.
wil l enj oy f or
good f o r y o u r b o d y
—
many years
nutriti o n .
USP ↓ P r o ducts for a g l ob al Community w h o have the same g o a l of pushing t h e worl d forward.
1 7 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
G OOD
STOR E
****
G OOD
|
STOR E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
PRIVATE LABEL BRAND ITEMS # 9245666006- 9801 ↓
NAME ↓
NAME ↓
NAME ↓
NAME ↓
G O O D OUTDOOR
Rascal s
Numbers
Intimat e
—
—
—
—
A i s le ↓
Aisle ↓
Aisle ↓
Ai sle ↓
O u t door
Chil dren
Pantry
Adul t
e n t ertainment
—
—
—
& Ga rden
TARGET AUDI ENCE ↓
TARGET AUDI ENCE ↓
TARGET A U D I E N C E ↓
—
Toddl ers 1- 3
S ingl e men &
Adul t wo m e n & M e n
USP ↓
US P ↓
woman 18+
—
A l l-weather l ong
Educational prod-
Young f amil ies
US P ↓
l a st ing products.
ucts that wil l
—
S exy is s m a r t .
encourage l earn-
US P ↓
ing at a young age.
Easy to f ind organic products with simpl e ingredients.
P A G E > 1 7 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 7 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
K IT C H E N
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 7 3
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 7 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
K IT C H E N
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 7 5
MY
B E S T W OR K | y o u r b e s t f r e d
1 7 6 < P A G E
Portfolio
of
Fred
Carriedo
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 7 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 7 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
K IT C H E N
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 7 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 8 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
Store
>
N U M B E RS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
PAGE > 181 P A G E > 1 8 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 8 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
Store
>
N U M B E RS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 8 3
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 8 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
Store
>
N U M B E RS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 8 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 8 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
HOM E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 8 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 8 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
HOM E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 8 9
MY
B E S T W OR K | y o u r b e s t f r e d
1 9 0 < P A G E
Portfolio
of
Fred
Carriedo
G OOD
|
HOM E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9 1
1 9 2 < P A G E
G OOD
|
Heal t h
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
1 9 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
Heal t h
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9 5
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
1 9 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
Heal t h
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9 7
MY
B E S T W OR K | y o u r b e s t f r e d
1 9 8 < P A G E
Portfolio
of
Fred
Carriedo
G OOD
|
STOR E
>
RASCALS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 1 9 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 0 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
STOR E
>
RASCALS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 0 1
MY
B E S T W OR K | y o u r b e s t f r e d
2 0 2 < P A G E
Portfolio
of
Fred
Carriedo
G OOD
|
P E TS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 0 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 0 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
P E TS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 0 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 0 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
P E TS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 0 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 0 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
P E TS
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 0 9
MY
B E S T W OR K | y o u r b e s t f r e d
2 1 0 < P A G E
Portfolio
of
Fred
Carriedo
G OOD
|
O U TDOOR
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 1 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 1 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
O U TDOOR
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 1 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 1 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
O U TDOOR
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 1 5
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 1 6 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
O U TDOOR
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 1 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 1 9
MY
B E S T W OR K | y o u r b e s t f r e d
2 2 0 < P A G E
Portfolio
of
Fred
Carriedo
G OOD
|
STOR E
>
I N TIM A T E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 2 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 2 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
E N TIR E L Y
of
Fred
G OOD
Carriedo
STOR E
****
G OOD
|
STOR E
>
I N TIM A T E
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 2 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 2 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
D E SI G N
F OR
SO C I A L
of
CHANGE
Fred
Carriedo
P OST E RS
****
S o c i al / p o l i t i cal
Poster
d e s i gn
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
10
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
Checkout
INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 2 2 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
of
Fred
MY BEST Social/Political poster design — Various
226 < PAGE
Carriedo
S o c i al / p o l i t i cal
Poster
d e s i gn
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Various _ XXXXXX By the people, for the people
********************************************************
ITEMS #
Ob jec tive ↓
1 4 4 6209856-9858
Contribute poster designs in collaboration with other artists and designers from around the country to benefit a social cause. S olu tion ↓ AIGA: Get Out The Vote / Concept: American Voters. The poster submitted was 1 of 24 selected for professional printing and national distribution. The series was displayed in museums to coincide with the Presidential elections. The Haiti Poster Project / The poster submitted was inspired by the idea that something as minimal and inexpensive as a brick can actually help rebuild someone's home in Haiti. I then took the concept of a brick (along with a supporting message) and applied it to a multifunctional, typographical poster that can be displayed on either side or "built" into a brick size donations bank by following the instructions on side B of the poster. Thus, someone can actually take the effort further by collecting donations from around their place of business and then send the funds to a reliable organization that supports the Haiti relief effort.
Clients ↓
Duration ↓
TYPEFACE ↓
TIP ↓
AIGA
1- 3 Days
Various/Handmade
Best way t o g i v e
The Haiti Poster
—
—
back to y o u r
Project
PRO JECT ↓
KEYWORDS ↓
communit y a n d
—
Social Cause
Variabl e
humanity i s t o
AISLE ↓
Promotion Posters
—
vol untee r design t i m e .
[ ]
Branding
DELIVERABLES ↓
[ ]
Corporate Identity
El ectronic Poster
[x]
Fil es
[ ]
Typography
[ ]
Packaging
[ ]
Web / Digital
[x]
Advertising
[ ]
Other:
C →
P A G E > 2 2 7
S o c i al / p o l i t i cal
Poster
d e s i gn
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 2 9
MY
Portfolio
B E ST W OR K | y o u r be s t f r e d
2 3 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
D E SI G N
F OR
SO C I A L
of
CHANGE
Fred
Carriedo
P OST E RS
****
S o c i al / p o l i t i cal
Poster
d e s i gn
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 3 1
MY
B E S T W OR K | y o u r b e s t f r e d
2 3 2 < P A G E
Portfolio
of
Fred
Carriedo
S o c i al / p o l i t i cal
Poster
d e s i gn
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 3 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 3 4 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
Carriedo
ID E N TITI E S
****
BRAND
ID E N TITI E S
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
GREAT ALASKA PAPER COmpany_ XXXXXX North to the future
********************************************************
id
ITEMS #
Ob jec tive ↓
4 5 9 8566244-6289
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity into a set of paper swatchbooks. Part 2: Design a series of event collateral for the paper company based on he visual toolset. S olu tion ↓
This event is intended to market and promote the new company to printers and graphic designers. Combine the indigenous Alaska culture with an American tradition: The Sideshow.
—
CUSTOMER SERVICE INSTRUCTOR ↓
Duration ↓
KEY WORDS ↓
TIP ↓
Max Spector
14 Weeks
Digeneous
Visit l o c a l t h r i f t
—
—
Digital
shops an d f l e a
COURSE ↓
PRO JECT ↓
Carnival
markets f o r o l d
Graphic Design 2
Paper Promotion
Vintage
books wi t h v i n -
—
—
Side Show
tage typ e .
COURSE No ↓
T YPE FA CE ↓
—
GR 327
Various/Handmade
DELIVERABLE ↓
—
Logotype
AISLE ↓
Corporate
[x]
Branding
Identity
[x]
Corporate Identity
Col or Pal ate
[ ]
Swatch book
[ ]
Typography
Covers
[ ]
Packaging
Invitation
[ ]
Web / Digital
Even Poster
[ ]
Advertising
Take Away Piece
[ ]
Other:
Set of Brand
C →
Posters Visual Tool Set
P A G E > 2 3 5
MY
B E S T W OR K | y o u r b e s t f r e d
Portfolio
MY BEST Identity marks — Various
236 < PAGE
of
Fred
Carriedo
BRAND
ID E N TITI E S
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
********************************************************
Selected Logo Marks _ XXXXXX Brand Forces
********************************************************
ITEMS #
S olu tion s ↓
0 0 0 0001258-1301
My best collection of final brand identifiers for various projects that were completed while at the Academy of Art University.
INSTRUCT OR ↓
Duration ↓
KEYWORDS ↓
TIP ↓
Various
5 Years
Proj ect Specif ic
Have a c o p y o f
—
—
—
Design B r a n d
COURSE ↓
PRO JECT ↓
DELIVERABLES ↓
Identit y b y A l i n a
Variable
Various
Logotype
Wheel er h a n d y .
—
—
Word Mark
COURSE N o ↓
T YPEFA CE ↓
Insignia
GR Varia bl e
Custom
Symbol
—
Pictorial Mark
AISLE ↓
Embl ems
[x]
Branding
[x]
Corporate Identity
[x]
[x]
Typograp hy
[x]
Packagin g
[x]
Web / Di gital
[x]
Advertis ing
[ ]
Other:
C →
P A G E > 2 3 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 3 8 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
Carriedo
ID E N TITI E S
****
BRAND
ID E N TITI E S
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 3 9
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 4 0 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
Carriedo
ID E N TITI E S
****
BRAND
ID E N TITI E S
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 4 1
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 4 2 < P A G E
****
YO U R
Neighborhood ' s
F RI E N D L Y
of
Fred
Carriedo
ID E N TITI E S
****
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 4 3
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
2 4 4 < P A G E
****
YO U R
Neighborhood ' s
of
F RI E N D L Y
Fred
Carriedo
C R E A TIV E
****
TR A N S A C TIO N
TOT A L
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 4 5
MY
B E S T W OR K | y o u r b e s t f r e d
2 4 6 < P A G E
Portfolio
of
****
Fred
TH A N K
Carriedo
YO U
****
CHECK
OUT
C L OSI N G
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
MY BEST THANKS —
To my mot her ↓
To my instructors ↓
to my PART NER in
TO my FR I E N D S ↓
I am the " Best
S pecial thanks
cr ime ↓
The amazing people
Fred" I can possi-
to M ary S cott.
T hanks f or going
I have met and
bly be because of
Words can not
on this crazy ride
lifelong friends
you. Thank you f or
express my grati-
with me. Y ou ARE
that have affected
being my biggest
tude f or al l of
the best.
my creative pro-
cheerleader grow-
the opportuni-
—
cess in a very pos-
ing up, and these
ties, your hel p and
TO MY FAMI LY ↓
sitive way:
last few years.
guidance. Thanks
T hank you Dad,
Ana Y ep e z
This work is dedi-
al so to C hristine
Brother, Sister,
Fernand o L a n d a
cated to you.
George, Thomas
Niece and Nephew
Melissa Lagomarsino
Te quero mucho
M cN ul ty, C arol ina
f or your rol es.
Belen Tenorio
de Bartol o, M ax
Lisa Sigrid Lindgren
S pector, Ariel
Anna Högberg
Grey, M atthew
Linda Johansson
Wakemen, and
Sarah L Létourneau
M ichael S ainato
Justin G i l l
f or sharing your
—
knowl edge.
MY pets ↓
—
My "Best Friends."
Dr. Elisa Stephens ↓
I'm thankful for
Thank you.
having my dogs
—
Dee Dee, Alexa,
DEBBIE MILLMAN ↓
& Ely by my side
Thank you for help-
through the
ing me illustrate
toughest projects.
my story, and for the many hours of inspirational interviews on Design Matters.
P A G E > 2 4 7
MY
Portfolio
B E S T W OR K | y o u r b e s t f r e d
of
Fred
Carriedo
CHECK OUT CLOSED — t y peface ↓ T i t cket DIN Next — P aper Stock ↓ 80 lb finch fine text — S h o rt sheets / End P ages ↓ G l o-Tone Paper O r a nge Light — P r i nter ↓ G r a phic Imagery — B i nding ↓ T h e Key Printing a n d Binding — S o ftware ↓ A d o be Creative S u i te 6.0 — C A MERA ↓ L u m ix GF1 — P h o tography ↓ F r e d Carriedo — Inkjet ↓ E p s on Styl us 4880
2 4 8 < P A G E
****
DO N ' T
F OR G E T
TO
CHECK
OUT
YO U R B E ST F R E D . C OM
****
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 4 9
MY
B E S T W OR K | y o u r b e s t f r e d
2 5 0 < P A G E
Portfolio
of
Fred
Carriedo
CHECK OUT
|
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
|
09
|
10
|
P A G E > 2 5 1