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With both feet firmly on the ground. Stability and peace of mind are the keys to success. We made them the foundations of our business.
www.ca-suisse.com SINGAPORE BRANCH: 168 ROBINSON ROAD - #23-03 CAPITAL TOWER - 068912 SINGAPORE TEL.: +65 64 23 03 25 ABU DHABI - BAHRAIN - BASEL - BEIRUT - DOHA - DUBAI - GENEVA - HONG KONG - KARACHI - LAUSANNE - LUGANO - MONTEVIDEO - NASSAU - SINGAPORE - TEL AVIV - ZURICH
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FCCS FOCUS MAGAZINE 2009
Contents 3 Editorial
4 Short News 4 4 5 6 6 7
FCCS Focus is the magazine published by the French Chamber of Commerce in Singapore (FCCS). The views and opinions expressed in its columns do not necessarily reflect those of the FCCS members and management.
director of publication Carine Lespayandel chief editor Florence Baret editorial contributor Nicolas Avril design & layout Florence Baret advertising Nicolas Avril Gina Moulay-Aubry colour separation & printing Times Printers Pte Ltd Winter 2009 3,500 copies MICA (P) N°090/09/2009 THE FRENCH CHAMBER OF COMMERCE IN SINGAPORE 541 Orchard Road #09-01 Liat Towers Singapore 238881 www.fccsingapore.com
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STMicroelectronics Celebrates 40 Years in Singapore JEC Asia 09: Tremendous Growth of Composites in Asia Orange Business Services Renews Agreement with NOL Alcatel-Lucent Selected for Next Gen NBN CINTRA: 1st Joint International Research Unit in Asia SOS International CEO named Ernst & Young Entrepreneur of the Year French Participation in the International Energy Week Singapore Joins OECD White List The MTI Forecasts Growth of 3-5% for 2010
9 Cover Story: Singapore, a Regional Aerospace Hub 10 12 14 15 16 18 20 21 22 24 25 26 28 29 30
Enabling Opportunities through Aviation Seletar Aero+sPace Park Eurocopter will move to Seletar Aero+sPace Park Singapore, Hub for Asia Redefining Intelligence Onboard Singapore,A Key Market for Airbus Changi Airport, Asia’s Premier Air Hub Managing Passenger and Baggage Flows A Touch of French Flair Singapore, a Strategic Regional MRO Hub for Safran Franco-Singaporean Cooperation in Aerospace Developing a Specific Know-How in the Aerospace Logistics A Long-Term Presence Which Pays Off Singapore Airshow 2010 Delivers 360° of Opportunities GIFAS, the French Aerospace Industries Association
32 FCCS Activities and Services 32 33 34 35 36 40 42 44 45 47 48 49 50 54
French Pavilion @ CIA/EnviroAsia 2009 Tradeshows in Singapore in 2010 They Rely on Us... Newly Set Up Company via the FCCS Services ASEAN Forum Meetings Welcome to Singapore 2009 HR Committee Entrepreneurs Committee Energy & Environment Committee Finance Committee IT / MarCom Committees Legal & Tax / Luxury & Retail Committees R&D / Events & Gala Committees New Members CONTENTS
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PATRON MEMBERS
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FCCS FOCUS MAGAZINE 2009
Editorial SINGAPORE
AEROSPACE INDUSTRY The evolution of the aviation industry in the Republic of Singapore has been and continues to be impressive, to say the least. Historically, France was – and fortunately continues to be – known in this region for its food, wine and fashion. Very few knew of the long history of France in the field of aeronautics. The more obvious French pioneers in this region were Eurocopter and Airbus. I remember the days when I was called by some regional operators who knew I was French and were asking for my help to translate maintenance manuals received… in French! It was also a challenge to convince new users that the CFM-56 engine in the new generation of Boeing 737 and Airbus A-320 was not exclusively a US made General Electric product but was 50% French. Snecma, who…? We have come a long way, but a lot more can be done with the help of the Singaporean and French Institutions and we must encourage the entrepreneurs who start and develop their own business to act as promoters, interpreters of commercial and technical information and as educators in the complexity of the different regional cultures. Fortunately for them, some of our SME’s continue to need encouragement and assistance to venture out of our beautiful country where life can be very comfortable! Yet, what must be said of the French companies, which can be verified statistically, is that they may have been slow to come but most of them have stayed, even through hard times, and have expanded. To give credit where it is also due, it is difficult to match Singapore as a platform to start and grow an aviation business in the Asia-Pacific Region. I recently attended a seminar hosted by the French Alumni. I was impressed by the number of Singaporeans, some of them now very senior executives, who made the effort to learn our language and attended our prestigious aviation universities. I can only deplore though that some of them have been “distracted” by other industries! Another brilliant initiative was to offer the use of a French Air Force base to the RSAF for training. Under the umbrella of the FCCS, we need to continue brainstorming to find new smart ideas to expand our “win-win” cooperation with Singapore!
Patrick Garez Managing Director, Asia Technical Services Pte Ltd
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FRENCH COMPANIES IN SINGAPORE
STMicroelectronics Celebrates 40 Years of Doing Business in Singapore TMicroelectronics established its operations in Singapore in 1969. Since then, the Company’s operations in Singapore have grown dramatically, launching ST into its place as a major industry player in AsiaPacific – the fastest growing semiconductor market in the world.
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Today, ST’s presence in Singapore comprises the regional headquarters, as well as R&D, advanced IC design, application support, frontend manufacturing, sales and marketing, and supply-chain management. In all, ST employs 5,700 people in Singapore. Last November, STMicroelectronics celebrated 40 years of doing business in Singapore with a gala dinner hosted by the company’s President and CEO, Mr Carlos Bozotti, and with guest of honour Senior Minister Goh Chok Tong.
Senior Minister Goh Chok Tong highlighted the shared history between Singapore and STMicroelectronics as a prime example of how the relationship between MNCs and the country can flourish. He also emphasised the need for Singapore to become not just a host for foreign businesses, but also a home. “The country can also become a home for innovation – by being a test market for innovative products and services tailored for Asia. The domestic market may be small, but this is a cosmopolitan society with consumers”, said Mr Goh.
investment the government and people of Singapore have made in us”. Top: Senior Minister Goh Chok Tong and Mr François Guibert. Bottom: VIPs
Mr Francois Guibert, Corporate VicePresident & CEO Asia-Pacific, STMicroelectronics, underlined that “ST story is not only the story of how one of the most innovative companies in the world had the foresight to come to Singapore to invest in it and its surrounding markets but also one of the reciprocal
JEC Asia 2009 Demonstrated the Tremendous Growth of Composites in Asia sian countries keep on increasing their market share in global composites production at a faster rate than in the past few years.
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It is predicted that by 2015, the growth of the Asian market for composites will have doubled to reach 50% of total market volume – an estimated 5.15 metric tons out of a total 10.3 metric tonnes. Created in 2008, JEC Asia was a roaring success for this second session with high participation in all its programmes. Enriched with new conferences and forums, new services, this international platform was joined by well-established brands and new actors from the
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Middle East, India and Asia-Pacific. On a total of 345 participating companies, JEC Asia attracted 46 new exhibitors among which leading companies from all over the world such as 01DB Metravib (Areva), Nord Composites, Pôle Plasturgie Est, Sicomin from France. With a participation in augmentation of 15% compared to last year, an extension of the surface with a third hall added, 7,002 visitors, from 55 countries, attended this professionals-only event. The future also looks bright, as 40% of the exhibitors have already rebooked a booth for the 3rd session of JEC Asia in 2010.
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FRENCH COMPANIES IN SINGAPORE
Orange Business Services Operates Global Communications Infrastructure for Neptune Orient Lines range Business Services, a leading global integrator of communications solutions, has renewed a 5-year, S$38-million communications infrastructure agreement with Singaporebased Neptune Orient Lines (NOL), a world-leading global container shipping, terminals and logistics group. Orange Business Services will be responsible for NOL’s global communications infrastructure entirely from design and implementation to management. The MPLS-based IP VPN communications infrastructure is critical to the smooth running of NOL’s complex international container shipping logistics and terminal management services.
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NOL will leverage innovative technologies and services, including managed IP Telephony, advanced messaging and unified communications solutions, for greater business collab-
oration and efficiency across its operations that currently span more than 400 locations in the Americas, Asia-Pacific, Europe and the Middle East. As its global communications solutions provider, Orange Business Services will enable NOL to consolidate and simplify network and vendor management and benefit from reduced network complexity and administration costs. “To manage a global business of the size and complexity of the NOL Group, we need an extensive, secure and reliable communications infrastructure, which also helps us deliver greater operational efficiency and cost savings,” said Choy Peng Wu, Group Chief Information Officer of NOL. “We know we can depend on Orange Business Services to deliver on these core needs.” “Orange Business Services is proud to
provide its expertise and services to Neptune Orient Lines, a world leader in the container shipping, marine terminals and logistics sectors,” said Yee-May Leong, Senior Vice President Asia-Pacific, Orange Business Services. “NOL’s renewal of our services underscores our strengths in IP services, technology innovation and unrivalled global reach. With Orange, NOL is able to reduce the number of global suppliers and simplify operational support with cost-effective communications.”
OpenNet Selects Alcatel-Lucent as the OSS/BSS System Integrator to Support its Nationwide Fibre Network for Next Gen NBN lcatel-Lucent has been selected by the OpenNet consortium, to be the System Integrator for its Operations and Business Support Systems (OSS and BSS) responsible for managing its nationwide all-fiber platform in the frame of Singapore’s Next Generation National Broadband Network (Next Gen NBN). Alcatel-Lucent will provide a turn-key solution to OpenNet, including software, hardware and professional services in support of OpenNet’s target NetCo operations and business models. The project will be completed in phases and full completion is targeted for July 2010.
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The OpenNet consortium has been appointed by the Infocomm Development Authority of Singapore (IDA) as the Network Company (NetCo) to design, build and operate the fiber infrastructure for Singapore's Next Gen NBN.
Alcatel-Lucent‘s turnkey OSS and BSS solution will meet Equivalence Of Input (EOI) requirements and create open access to OpenNet. The solution will enable OpenNet to meet its contractual obligations towards IDA and run the operation in an efficient and fully automated manner at each stage of the activity cycles from the support of the initial fiber rollout to the most important aspect, providing services and handling the interactions with the
Operating Companies (OpCos) and other Qualifying Persons (QPs). “Alcatel-Lucent’s expertise in managing complex, IT System Integration projects will be a key asset to ensure the success of this strategic venture,” said Mrs Tan Kah-Rhu, CEO of OpenNet. “Their extensive experience across the world in providing integrated OSS and BSS solutions will also help us meet our aggressive rollout schedule.” Sean Dolan, president of Alcatel-Lucent’s activities in Asia-Pacific, said, “OpenNet has chosen Alcatel-Lucent for its unique expertise combining IT, OSS/BSS, network integration, Service Delivery Platforms (SDP) and multi-vendor application integration. Alcatel-Lucent is recognised as a technology leader, with a proven delivery track record and stable, effective and committed customer engagement team to support large and aggressive rollouts.”
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CNRS Establishes CINTRA, its First Joint International Research Unit in Asia with an Industry Partner he French National Centre for Scientific Research (CNRS), Singapore’s Nanyang Technological University (NTU) and Thales have established a joint international research unit (Unité Mixte Internationale) called CINTRA (CNRS International – NTU – Thales Research Alliance). Based in Singapore, the new unit will conduct research into nanotechnologies for electronics, photonics, and related applications.
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The agreement was signed in the presence of Mrs Valérie Pécresse, France’s Minister for Higher Education & Research, and Dr NG Eng Hen, Singapore’s Minister for Education. The new research unit illustrates the partners’ ongoing efforts to promote cooperation between academic and industry researchers in France and Singapore, and will make a significant contribution to strengthening pathways between technological breakthroughs and innovation in industry.
The three partners in the joint unit are highly complementary, and will focus their research on nanocomponents and the new circuit architectures needed to overcome current limitations. They will work together to develop new technologies supporting co-integration of electronic and photonic components on a single substrate to leverage the properties of both and meet future requirements in the field of communications, computing and sensors (biological, medical, etc.). At the signing ceremony, Mr Marko Erman, Thales’s Chief Technical Officer, said: “Thales is happy to be part of this joint international research unit. As one of the industry leaders in the field of nanotechnologies for electronics and photonics, our company now wants to develop new skills and new technologies to meet the needs of future generations of electromag-
netic sensors and processing functions, which will combine ultra-high performance with low power consumption.” Located at NTU’s Research Techno Plaza, the CINTRA Laboratory opened at the end of October 2009. The CINTRA laboratory is managed by a Scientific Committee with representatives from the three partners. Prof. Dominique Baillargeat of CNRS has been appointed as Director of the laboratory, with Prof. Tjin Swee Chuan of NTU and Dr Myriam Kaba of Thales as Deputy Directors.
SOS International CEO Arnaud Vaissié named Ernst & Young Entrepreneur of the Year r Anaud Vaissié, the chairman and Chief Executive Officer of International SOS, has been named Ernst & Young Entrepreneur of the Year 2009 in Singapore.
tional healthcare and integrated medical and security assistance.
He will head to Monte Carlo next to compete against 49 others for the World Entrepreneur of the Year award.
He said: "Just last week, we acquired a significant company in the North Sea, but most importantly we are
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International SOS is the world's largest medical and security assistance company. The company started in Singapore in 1985 by offering emergency medical services in Southeast Asia for multi-national corporations and tourists. Today, it operates in 70 countries with 6,000 staff, including 800 doctors, providing interna-
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Mr Vaissié credits his success to his team and plans to build on this win.
developing our services in Latin America. This is the area of the world where we have a very tight network of providers but we were not selling our services and we are now really developing over there, starting off with Brazil and Mexico. In business, either you do better or you disappear; there is no such thing as a steady course... We have to keep growing, keep improving what we are doing and most importantly we have to keep innovating. Half of the services we offer today are less than 5 years old." Mr Vaissié, who is the co-founder of International SOS, also won an award in the category "International Healthcare".
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FRENCH COMPANIES IN SINGAPORE
French Participation in the 2nd Edition of the International Energy Week ointly organised by Singapore’s Energy Market Authority and the Energy Studies Institute, Singapore International Energy Week (SIEW) featured a comprehensive schedule of conferences, exhibitions and networking sessions, all designed to drive meaningful discussions about present energy concerns.
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Entitled “Clean Energy: Sustainable Solutions for Urban Cities”, this second edition took place from the 16th to the 20th of November. This event was dedicated to “Cleantech” and
solutions which could be used to ensure sustainable development for urban cities. Recognised for their expertise in this domain, several speakers from France were invited to share their views on these subjects. Mr Sebastien Albertus, General Manager of Electric Vehicle Business Development of Renault SAS, represented the French carmaker at the event. He participated to the round table on Singapore Electric Vehicle.
Mr Gerhard Seyrling, Senior Vice President of Areva T&D (France), gave a talk entitled “Feeding Renewable Energy into the Grid”. He brought his expertise at this first global summit on Smart Grids in Asia. Finally, three European experts presented strategies of some key European actors in clean energy development (PV, biofuel, nuclear energy). Dr Selena Ng, Director, Asia-Pacific Business Development of Areva gave an industry update on European nuclear power.
Singapore Joins OECD White List key pact signed mid-November has allowed Singapore to move from a “grey” list of countries consid-
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ered lax in sharing tax information to a “white” list of nations that conform to new international standards. The move was welcomed by key industry players and reinforces the country's position as a leading global financial centre. The crucial step in the “grey to white” process was taken when the Government signed a protocol to amend the standing agreement for the avoidance of double taxation (DTA) with France. Finance Minister Tharman Shanmugaratnam inked the deal with French Minister for the Economy, Industry and Employment
Mrs Christine Lagarde. The agreement was especially significant as it was the 12th signed with an economic partner that had substantially implemented the new standard on exchanging information for tax purposes. The Organisation for Economic Cooperation and Development (OECD) requires a country to seal 12 such deals before it can join the white list. The final step was taken with a stroke of Ms Lagarde's pen, allowing Singapore to join premier tax jurisdictions such as China, France, Germany and the United States. Source: Straits Times, 14 November 2009
The Ministry of Trade & Industry Forecasts Growth of 3-5% for 2010 lobal economic developments suggest that the recession has ended in most countries. GDP growth in key economies around the world has turned positive, bolstered by unprecedented policy responses which spurred domestic spending.
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Singapore’s economic outlook for 2010 will be closely linked to global conditions. Asia is likely to continue to post positive growth rates, driven by domestic consumption and intraregional trade flows. However, the recovery in the
advanced economies remains fragile, and the return towards pre-crisis levels of output is likely to be gradual. Growth momentum thus far has been driven by targeted fiscal stimulus measures and inventory cycle adjustments, but these factors are likely to taper off in the second half of 2010. Even though there are some initial signs of a recovery in private demand, the durability of the recovery remains uncertain. Weak household balance sheets and persistently high unemployment, especially in
the US, will continue to weigh on consumer demand. High levels of unused capacity and tight credit conditions in the US and Europe suggest that business investment is also unlikely to grow strongly next year. A sluggish recovery in final demand in the advanced economies will moderate Singapore’s growth prospects in 2010. MTI expects Singapore’s economic growth in 2010 to be 3 to 5%. Source: Minister of Trade and Industry
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SINGAPORE, A REGIONAL AEROSPACE HUB ince 1990, Singapore’s aerospace industry has grown at an average yearly rate of 13%, fuelled by the expansion in the aviation sector in the Asia Pacific region and thanks to the Singapore government’s aspirations to develop it. Today, according to EDB’s latest figures, the aerospace industry employs 19,000 people and generates a turnover of S$7.1 billion.
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Equipped with world-class airport infrastructure, excellent connectivity, a skilled workforce, strong technology base, and a critical mass of aerospace activities, Singapore is uniquely placed to serve as a strategic base for aerospace companies to expand into the Asian markets and beyond. Not only considered as a hub for passengers and freight, Singapore gained recognition as aerospace hub. The strong base of companies offering a full range of MRO (Maintenance, Repair and Overhaul) services for airframe, key systems and components of the aircraft, as well as the strong financial, regulatory and logistics infrastructure here make it suitable for MRO companies to undertake such services, whether in partnership or on their own. Singapore currently accounts for 22% of Asia Pacific’s MRO output. To assist the expansion of the industry, Singapore government is developing Seletar Aero+sPace Park, a 140 hectare project which will cost around S$60m and should be completed in 2018. Apart from attracting more aerospace manufacturing projects, Singapore is developing both its Research and Development (R&D) and training and education capabilities. EADS, Pratt & Whitney, and GE have found Singapore to be an attractive location for R&D activities because of the ready availability of talent, a strong intellectual property regime, a cost competitive business environment, and a vibrant research framework.
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S I N G A P O R E , A R E G I O N A L A E R O S PAC E H U B
ENABLING
OPPORTUNITIES THROUGH AVIATION By Mr Daniel Ng, Deputy Division Head (Aviation Industry), Civil Aviation Authority of Singapore (CAAS) CAAS aims to build a vibrant aviation industry and centre of aviation excellence in Singapore. viation has played a key part erated by the newly formed Changi in Singapore’s development, Airport Group. and the Civil Aviation Authority of Singapore (CAAS) CAAS’ new mission is “to grow a has played its role in contributing to safe, vibrant air hub and civil aviation this. The world’s most awarded airsystem, making a key contribution to port, an enviable air safety record, Singapore's success”. Besides being a respected centre the aviation regulator Civil aviation for aviation training and air navigation serand a strong aviation vices provider, the reindustry in industry are all the restructured CAAS will Singapore sult of a commitment play an expanded role to develop a world- contributes almost as an enabler of the class aviation system in 4% of Singapore’s aviation sector. Leverthe past, now and in aging on its domain Gross Domestic knowledge in aviation, the future. CAAS will facilitate Product. On 1st July 2009, the and support capability CAAS was restructured following development in both range and the corporatisation of Changi Airdepth in areas such as air cargo & loport, which is now managed and opgistics, aerospace Maintenance, Re-
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Mr Daniel Ng, Deputy Division Head (Aviation Industry), CAAS
pair and Overhaul (MRO), aerospace manufacturing, aviation training, business and general aviation, and aviation services such as legal, financing and insurance. CAAS will also promote an environment that helps enterprise, ideas and people to thrive in the aviation sector. With the restructuring of CAAS, a new Aviation Industry Division has been established to focus on the development of the aviation industry and achievement of these goals.
The Civil Aviation Industry in Singapore The civil aviation industry in Singapore contributes almost 4% of Singapore’s Gross Domestic Product in terms of direct value-add. At the heart of the industry
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is Changi Airport, renowned for its excellent service, seamless efficiency and delightful experiences. It is one of the leading air hubs in Asia-Pacific, connected to over 190 cities in about 60 countries and handling 37.7 million passengers in 2008. Changi ranks seventh in terms of international airfreight tonnage, handling 1.86 million tonnes of cargo in 2008.
pany – have become world-class leaders in heavy aircraft maintenance. In terms of total airframe man-hours in 2008, they are ranked first and fourth respectively in the world.
Expanding on Singapore’s commercial aviation forte, CAAS is seeking to develop and grow business aviation in Singapore. Works have begun to expand Seletar Airport and enhance Riding on the connecits infrastructure to tivity of Changi Airsupport its developThe MRO port, Singapore has ment into a leading sector has grown business aviation airbecome and is further growing as a key logisby 13% annually port. Upon completics centre. Singapore’s tion of the works in since 1990. specialised air cargo & 2013, the upgraded logistics infrastructure Seletar Airport would in the Airport Logistics Park of Sinalso better serve the new Seletar gapore enables value-added logistics Aero+sPace Park. and distribution activities within a CAAS’ Focus into the Future Free Trade Zone. Going forward, As an industry enabler, CAAS will the new coolport@Changi that will bolster the development of new and be launched in 2010 will provide enhanced capabilities to grow Singaspecialised perishables handling capore’s vibrant and dynamic aviation pabilities. sector. It will enhance the already conducive business environment, Singapore is also the most comprepromote innovation through suphensive MRO hub in the Asia-Pacific porting developmental projects, and region. This sector has grown by an facilitate the entry of new companies average of 13% annually since 1990. into the sector. Focused efforts will The MRO cluster, comprising over be made in building niches of excel100 companies, serves over 20% of lence in the industry. the Asia-Pacific MRO market. Two home-grown companies – ST AeroKey to its industry development space and SIA Engineering Com-
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strategy, CAAS will enable enterprise, ideas and people to help companies and individuals realise their aspirations and goals. Enabling Enterprise. CAAS will shape a pro-business environment and foster industry collaboration. It will work in partnership with the industry to anticipate and adapt to future changes in regulations, processes and technology. Enabling Ideas. CAAS will work with companies and research centres to realise their ideas in terms of new and enhanced capabilities. Innovation will be a key focus, particularly in niches of excellence. Enabling People. CAAS will work with companies and training institutions to attract talent and build the manpower base for the aviation sector, giving individuals many job and career opportunities. CAAS is committed to building a vibrant aviation industry and centre of aviation excellence in Singapore. It will actively engage industry partners and welcomes them to bring their plans and ideas. Jointly, CAAS and the industry can bring the Singapore aviation sector to the next level. website: www.caas.gov.sg
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S I N G A P O R E , A R E G I O N A L A E R O S PAC E H U B
SELETAR AERO+SPACE PARK
By JTC Corporation
Singapore's aerospace industry has grown rapidly over the last decade, making Singapore the most comprehensive aerospace Maintenance, Repair and Overhaul hub in Asia-Pacific. To support this growth, JTC Corporation is developing Seletar Aero+sPace Park. A World Class Aerospace Park JTC Corporation aims to develop the Seletar Aero+sPace (SAP) into a world class aerospace park, supporting Singapore’s vision of becoming a global aviation hub. The SAP will host a new integrated aerospace industry cluster incorporating aerospace Manufacturing, Repair and Overhaul (MRO); design and manufacturing of aircraft systems
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and components; business and general aviation activities; and an aviation campus for the training of pilots, aviation professionals and technical personnel.
The SAP is expected to contribute S$3.3 billion annually in Value Add (1% of GDP) and create employment for 10,000 people by 2018.
Nestled amidst the greenery and rustic charm of the old Seletar, the 140hectare (ha) industrial park stands out as a unique location for an aerospace hub.
Seletar Aero+sPace Park enables companies to operate efficiently and effectively in Singapore.
Benefits for Companies
Companies that set up in the Seletar
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Fully supported by first class infrastructure, Seletar Aero+sPace Park offers high flexibility and optimisation of space for the companies’ varied needs: • Plug-and-play environment – Provision for power, water and telecommunications; • Amenities for staff and crew; • Business aviation – A uniquelydesigned park environment catering to well-heeled travellers augmented with fuss-free, businessfriendly immigration and airport processes; • Regional aerospace campus – Dedicated space for campus facilities and dormitories which will be Left page: Seletar Aero+sPace Park Bottom: Component Manufacturing & MRO Facility (CMMF)
integrated with the industrial park to facilitate company collaborations; • Airport – Designed to support industrial and business aviation activities, the airport will be instrument-approach enabled with a 1800-metre runway, aircraft parking areas and engine runup bay.
Companies Are Moving In
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Business Aviation Complex The objective of this building is to relocate incumbent business aviation companies providing supporting services such as fixed-based operation, supplying of aircraft parts, repair cycle management services, chartering and freight forwarding, fleet management, aircraft sales/leasing. Construction works commenced in the 4th quarter of 2009.
Companies that
ManSeletar Aero+sPace set up in the Sele- Components ufacturing and Park is currently home tar Aero+sPace MRO Facilities to more than 30 aeroThese facilities are space companies inPark will enjoy designed for compacluding Execujet, Fokker Services Asia, economies of scale, nies involved in the increased manufacturing of comHawker Pacific Asia, Jet ponents or the MRO Aviation Singapore, efficiency and functions, which forms Pratt & Whitney, Rollsopportunity for an integral and imporRoyce and ST Aerotant part of the aerospace Engineering. new industry space value chain. It Rolls-Royce is setting collaborations. is expected to be up an engine manufaccompleted by 2nd turing facility, ST Aeroquarter of 2011. space is building new hangars for airframe maintenance and modificaGeneral Aviation Centre tions, including passenger-to-freighter JTC is also planning for a 2.6-hectare conversions, and Eurocopter is setGeneral Aviation Centre that will ting up its Southeast Asian base offer shared facilities and space for there. line maintenance and the parking of Building Works Advancement smaller aircraft. Not only would the JTC's initiatives to grow the industry centre optimise space usage in SAP, in SAP include a Business Aviation it would also help individual compaComplex, a General Aviation Cennies cut down on fixed infrastructure tre, and the Components Manufacinvestment and save on operational turing and MRO Facilities. costs in the long run.
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Aero+sPace Park will enjoy economies of scale, increased efficiency and opportunity for new industry collaborations through the shared infrastructure, close proximity of suppliers, customers and partners within a tightly-knit aerospace business community.
Project Milestones May 2006 May 2006 - March 2007
Announcement of Seletar Aero+sPace Park (SAP) development Masterplanning, consultations with agencies & stakeholders
27 June 2007
Announcement of SAP Masterplan
August 2007
Start of phased relocation of commercial tenants (West Camp)
November 2007
August 2008 February 2009
January 2012 2018
Start of Phase 1 development & infrastructure works: • Construction of West Camp Road (Nov 07 – Jun 09) • Widening of Piccadilly Road and Old Birdcage Walk (Apr 08 – Apr 09) • Construction of substation (Apr 08 – Nov 09) • Demolition of Water Reclamation Plant (Oct 08 – Aug 09) First allocation Start of Phase 2 development: • Road closure, demolition of houses and earthwork (Feb – Aug 09) • Additions & alterations to houses at The Oval (Feb – Dec 09) • Construction of main arterial road (Apr 09 – Dec 10) Start of Phase 3 development Completion of Seletar Aero+sPace Park
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EUROCOPTER WILL MOVE TO SELETAR AERO+SPACE PARK IN 2010 n 30th October 2009, Eurocopter South East Asia (ESEA) broke ground for its S$15 million new facility at Seletar Aero+sPace Park. The ceremony was officiated by representatives from Jurong Town Council (JTC), ST Aerospace, European Aerospace Defence Space (EADS) and Eurocopter.
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(MRO), training services, as well as Research and Development (R&D) activities. Other advantages include the possibility of reinforcing synergies within the EADS group, increasing efficiency and productivity, reducing fixed operation costs; all of which is of utmost importance during the current economic downturn.
ESEA is the Regional Headquarters of Eurocopter, the world’s leading helicopter manufacturer. Formerly known as SAMAERO, ESEA was established in 1977 in Seletar and moved in 1988 to its current facility in Loyang. ESEA is in charge of the sales and customer support activities of 14 territories in the region. Over the years, the company has developed a successful commercial network of Singapore-based sales team and regional sales managers and technical representatives.
To begin with, ESEA’s additional hangar space will allow the company to accommodate more helicopters for MRO activities. Instead of the current capacity of 12 helicopters, ESEA’s maintenance staff will soon be able to work on 24 helicopters at the same time.
This change in location will concern ESEA’s staff of 200 professionals. 27 researchers from EADS Innovation Works (EADS IW) will also be relocated to this new facility of ESEA. The new facilities will primarily allow both ESEA and EADS IW to expand its Maintenance Repair and Overhaul Right: Groundbreaking Ceremony at Seletar Aero+sPace Park
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Synergies within the EADS group will be reinforced, efficiency and productivity increased, and fixed operation costs reduced.
Secondly, helicopter pilots and technicians from across Southeast Asia will soon have the privilege of undergoing courses in bigger and better-equipped facilities. There are currently around 350 trainees yearly for type rating, re-
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ESEA’s move from Loyang Way to Seletar Aero+sPace Park is scheduled for the fourth quarter of 2010. The new state-of-the-art facilities will cover an area of 8200 square metres and include a hangar which will be twice the size of the current one. The fact that Seletar Aero+sPace Park is an existing airport with plans for upgrading in the future enabled ESEA to have more adequate facilities for flight operations.
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fresher, specific mission and on-job training courses at the Singapore Helicopter Training Centre (SHTC), ESEA’s training branch. The new facility will enable the company to better cater to the various student training programmes with local education institutions such as Institute of Technical Education (ITE), Ngee Ann Polytechnic, Nanyang Technological University, etc. Thirdly, ESEA and EADS IW will also be able to make use of this increased proximity to strengthen collaboration in innovation projects and R&D activities, which play a key role in the Group’s global strategy today.
All in all, this move demonstrates ESEA’s willingness to expand its facilities in Singapore in order to support its regional business activity and a clear vote of confidence for Singapore’s status as the regional aerospace hub in Asia.
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SINGAPORE, HUB FOR ASIA Interview with Mr Patrick Moulay, Vice-President Commercial, Eurocopter SEA
What are the biggest and fastgrowing markets in Southeast Asia for Eurocopter? ESEA has a good representation in many of the Southeast Asian countries. All the markets are unique and have their own potential for us. There are different growth sectors within each market and we are focused on identifying and meeting the need for that. In particular, we see Vietnam as a large emerging market that poses great potential for us in the Civil and Parapublic sector. How would you define Singapore as a market for helicopters? Singapore’s strategic location plays an important role to our growth in Asia. The strong support from the Singapore government and the continuous improvement and development of infrastructure such as the redevelopment of Seletar, together with the country’s overall competitive offering in terms of operation cost and workforce productivity makes it attractive for companies to operate here and service the rest of the region. What are the latest trends and innovations in your industry? Since its beginnings, Eurocopter has been driven by innovation and has continuously endeavoured to im-
prove the products it offers. This drive has lead Eurocopter to become a forerunner in the industry, in particular in the design of environmentallyfriendly helicopters. From the first Alouette to the latest generation of the Ecureuil family, CO2 emissions have been cut by 50% and perceived noise has been brought down levels far below the most demanding noise regulations. So reducing our environmental footprint has always been a permanent driving factor and we are committed to continuously improving our processes to reduce the impact of our products on the environment.
Top: Mr Patrick Moulay, Vice-President Commercial, Eurocopter South East Asia Bottom: EC135 VIP Passengers Transport
Why did Eurocopter decide to move its base to Seletar Aero+sPace Park? Our current premise in Loyang is close to Changi Airport and that makes it difficult for our flight operations. Moving to Seletar Aero+sPace Park will allow us to provide better service to our customers. At the same time, we needed a bigger facility for our expansion in Repair and Overhaul (MRO), training services, as well as Research and Development (R&D) activities. What is your outlook for the helicopter industry? The outlook for the industry remains positive despite the downturn and challenges we faced earlier this year. Our customers were affected by the economic downturn and naturally, we were not spared. However, we managed to overcome these difficult times and recently, we started to see improvements and strong demand for new projects. Our investment in this new facility at Seletar Aero+sPace Park is timely for us to welcome this new market demand.
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REDEFINING INTELLIGENCE ONBOARD Interview with Mr Olivier Guibert, Vice President - Managing Director, Thales Aerospace Asia Could you present us Thales Aerospace’s activities? Thales is a world-leading provider of onboard solutions for the civil and military aerospace markets. The company’s Aerospace activity, which accounts for 25% of Thales Group activities, includes customers such as aircraft manufacturers, airlines, Armed Forces and defence agencies.
ing customers such as Airbus, Boeing, ATR Sukhoi, Eurocopter and Sikorsky to name but a few. The company plays a major role in advancing state-of-the-art avionics electrical systems and cabin systems – ranging from connectivity solutions to in-flight entertainment and cabin mood lighting – for all types of aircraft.
Thales’ Aerospace business, set up in close proximity to its customers, employs 13,000 people worldwide and its Singapore facility has been developed to be the hub covering the Asia Pacific region. Thales equips all major worldwide airframers includ-
In the military domain, Thales provides avionics and mission systems for major European programmes such as the Rafale, A400M, FSTA, NH90 and Tiger. We also offer maritime surveillance and mission systems which have been selected by
Mr Olivier Guibert, Vice President - Managing Director Thales Aerospace Asia.
A Bright Future Ahead t is the year 2030 and all is tranquil in the cabin of this brand new Airbus airliner heading from Singapore to Paris. Dinner service has come and gone, and many passengers have turned to the in-seat electronics for work, rest and play. Others have decided to call it an evening and are pleasantly surprised when flight attendants appear as if by magic to wish them goodnight and offer extra pillows and blankets. On the flight deck, the pilots systematically scan their panels, monitoring the aircraft’s position and the status of its systems.
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At first sight the environment for passengers and crew seems to have changed little since 2009. But closer inspection re-
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veals that some huge technological steps forward have brought a transformation in the longhaul travel experience.
ity on board as much as at home, but more will come from the home experience to the on board experience.
Twenty years earlier, in-flight entertainment and connectivity meant watching a movie, playing a two-dimensional game on the 10 inch seatback screen, and perhaps checking email and favoured websites. Now hundreds of megabits of data can flow into and out of the cabin, allowing passengers to interact in real time with virtual realities on the ground – conferences and meetings, work sites, multi-player “total immersion” games, evening schools and university classes. Today the surround 3D sound experience is already a real-
Anticipating the needs of the individual traveller depended on the experience and good judgment of each flight attendant. Now a combination of inseat sensors, a powerful local area network and some very smart software can almost read the passenger’s mind, prompting cabin staff to check on a restless unaccompanied child, for example, or gently suggest some stretching exercises to a sixty-year-old. For pilots, long-haul flights used to be a tedious business. Effectively locked into a fixed course and al-
titude for hour after hour, there was little they could do to react to en route weather changes and save time, fuel, dollars and carbon emissions. Now the aircraft is an information node plugged permanently into a network embracing controllers and operations centres on the ground, and all the other aircraft within a couple of hundred miles. Knowing the exact location of nearby traffic, and completely visible to controllers watching from thousands of miles away, they are free to fly as efficiently as possible. (With reference to Aircraft Interiors International publication, author Brendan Gallagher, featured article on Thales ‘FuturePerfect’ Sept. 2009).
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countries including Indonesia, Japan and Malaysia. More recently, we entered into the UAV (Unmanned Air Vehicle) market where Thales is now one of the European leaders. The company is prime contractor and systems integrator of the UK’s Watchkeeper programme – currently the world’s most sophisticated tactical intelligence surveillance, target acquisition and reconnaissance (ISTAR) system and Europe’s largest UAV programme. What have been the most important achievements for Thales Aerospace over the last few years? If I had to name only one, and one which was particularly relevant to the Asia-Pacific market, I would say IFE (In Flight Entertainment)! Historically Thales comes from the “cockpit” business and our recent strategy has been to expand into the “cabin” where we have been quite successful, namely in the Asia-Pacific region. We are now bringing innovative solutions to the IFE world for the benefit of the airlines: systems that feature sustainable architecture, with lower power consumption and at lower weights while still offering customised solutions for any aircraft type. In recent years, Thales has captured a significant 40% market share and we are constantly evolving towards state-of-the-art solutions. The trend is to have ground technologies for home entertainment being adapted for on board IFE with the intent to provide passengers “on board” what
they already get “on the ground”: size of screens, graphical capabilities, socializing applications, virtual reality, large and/or 3D display and ultimately connectivity. Today, over 50 countries have selected Thales IFE Systems to equip well over 1000 aircraft, many of them in nearby countries with airlines such as Air China, Korean Airlines, Japan Airlines or Indian Airlines. How do you anticipate the future trends and innovations? We do not hold the key of the future, but we do know that the aerospace industry is driven by innovation. Hence Thales is constantly reinforcing its “intelligence onboard” by means of solutions that make aircraft more connected, flights better managed, power better optimised, pollution reduced, as well as passengers better served, and skies safer. One example is the success Thales has enjoyed on the future A350 XWB. One of the factors in winning this major contract for the interactive controls and displays system and the avionics package was its innovative approach based upon what we call the iDeck. iDeck is an interactive demonstrator and a prototyper for a full cockpit, developed by Thales in order to design, validate and test new cockpits for any aircraft. It allows all parties from OEM to airframer, airline and pilot to be seated in an environment which is as close to reality as possible in order to pre-test and green-light different functions such as the management of large dis-
The 2030 Cockpit Overview.
plays and the optimisation of information. Thales Aerospace has both civil and military customers. Does the company have a global approach or do you consider markets specificities? Thales’s substantial experience in developing both civil and military solutions gives it a unique competitive edge, as customers benefit from the duality of its technologies and services. Solutions developed for the military are applied to civil aircraft and vice versa, such as LCD screens, inertial units and cockpit prototyping. For instance, software expertise acquired while developing the Rafale modular data-processing unit has been applied to Thales’ IFE data management systems. What do you think of the efforts made by Singapore to become an Aerospace Hub? Singapore as a whole has been developed around the concept of a “hub” and the aerospace industry is the perfect example; the level of performance of the entire supply chain is extremely high and has enabled us to drastically develop our activities in Singapore extremely rapidly, moving from a company with 50 employees 5 years ago to a company of 500 within just a couple of years. The challenge now will be to maintain this dominant position while enabling companies like ours to continue to meet the specific expectations of our customers in the Asia-Pacific region and our own competitive operational performance objectives.
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SINGAPORE, A KEY MARKET FOR AIRBUS
by Mr Sean Lee, Communications Director Asia, Airbus
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Airbus’ partnership with Singapore dates back to May 1979, when Singapore Airlines placed its first order for the original A300B4. Since then the carrier has continuously operated Airbus aircraft and in October 2007 became the first airline in the world to fly the A380 superjumbo. The carrier now has 10 A380s in service, flying twice daily to London and once daily to Paris, Hong Kong, Melbourne, Sydney and Tokyo. Singapore Airlines also currently operates the ultralong range A340 on the longest commercial services in the world – flying nonstop to New York and Los Angeles – and earlier this year began taking delivery of a new fleet of medium range A330300s. The airline has also ordered the allnew long-range A350 XWB, currently under development. In the 100-180 seat category Airbus has achieved 100% success in the Singapore market, with the bestselling A320 family being the only single aircraft product line in
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service with local carriers. These include SilkAir – the regional wing of Singapore Airlines – as well as the new low cost carriers Tiger Airways, Jetstar Asia and its affiliate Valuair. As a regional hub Singapore is also the location for the manufacturer's Asia-Pacific spare parts centre and hosts the largest technical support team in the region.
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in the office under a special Total Support Package with Singapore Airlines for its A330 fleet, whereby Airbus is contacted to manage the maintenance of the aircraft.
As a regional hub Singapore is also the location for the manufacturer's Asia-Pacific spare parts centre.
Some 30 Airbus employees are based in Singapore, with the majority working within the company's resident customer support office at Changi Airport. The team comprises 18 engineers charged with providing 24/7 support on operational and technical issues on all aircraft types operated by local airlines, as well as providing support for overseas carriers. Another 12 engineers are also based
The Airbus spare parts centre in Singapore is operated by aerospace supplier Goodrich at a stateof-the-art facility near Changi Airport. Serving airlines across the region, the centre holds a stock of some 22,000 Airbus proprietary parts and some 400 engineering tools and ground support equipment.
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ingapore is one of the key Asian markets for aircraft manufacturer Airbus. Altogether, airlines from the city state have ordered almost 200 aircraft from Airbus over the years, covering the company's entire product range. In addition, locally-based leasing company BOC Aviation has ordered over 100 aircraft for lease to airlines around the world and is also a partner of the manufacturer in the aircraft financing market.
In addition to customer support services and spare parts, the company also has a regional avionics support office in Singapore.
In October 2007 Singapore became the launch base for the A380 superjumbo.
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CHANGI AIRPORT, ASIA’S PREMIER AIR HUB By Ms Esther Ee, Corporate Communications Manager, Changi Airport Group
ingapore Changi Airport is a key gateway to Asia. It is the world’s seventh busiest airport in terms of international traffic, with 86 airlines operating more than 4,800 scheduled flights every week, connecting Singapore to more than 200 cities in 60 countries and territories. These include links to five cities in France – Paris, Lyon, Marseille, Nice and Toulouse – via Air France and Singapore Airlines.
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Changi has consistently wowed with its unique offerings. The newest terminal, Terminal 3, which started operations in January 2008, offers travellers surprises such as the world’s first Butterfly Garden in an airport, to retail firsts such as the world’s first FIFA retail store.
Partnering for Growth
Changi Airport’s Terminals 1, 2, 3 and Budget Terminal can accommodate more than 70 million passengers annually. In 2008, Changi Airport registered more than 37 million passenger movements. This translates into over 100,000 passengers arriving, departing or transiting flights in Singapore every day.
Changi Airport is managed by Changi Airport Group (CAG). Formed on 1st July 2009 as a result of the corporatisation of Singapore Changi Airport, CAG undertakes operational functions focusing on airport operations and management, commercial activities and airport emergency services. Through its subsidiary Changi Airports International, the Group invests in and manages foreign airports.
Over the last 28 years, Changi Airport has built a reputation as an award-winning destination, with more than 330 best airport awards under its belt. Changi’s four terminals serve up an unforgettably fun and exciting Changi experience. Offering myriad activities for every traveller,
CAG is committed to working with its partners to grow a vibrant air hub in Singapore. As an example, CAG has introduced the Changi Airport Growth Initiative (CAGi) to enhance the Group’s partnership with airlines and other airport stakeholders to drive Changi Airport’s growth. To
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take effect on 1st January 2010, CAGi will see the Group working closely with each airport partner to boost passenger and cargo traffic to strengthen Changi’s air traffic network. With the challenging environment of the past year, CAG is appreciative of the continued support of its airline partners, such as Air France, which has operated in Singapore since 1964. These partners have kept their presence at Changi throughout the difficult months and helped maintain Changi’s connectivity to cities around the globe. Today, Changi is seeing the initial signs of air traffic and economic recovery. Passenger traffic saw an upturn in the three months to October 2009. In the first 10 months of 2009, Changi registered more than 30 million passenger movements and moved 1.33 million tonnes of cargo. There were some 198,000 commercial aircraft movements from January to October. CAG is committed to maintaining and strengthening its partnership with airlines and airport partners to achieve greater growth together.
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MANAGING PASSENGER AND BAGGAGE FLOWS By Mr Franck Vitté, Vice-President Asia & Middle East, IER he airline industry is facing its worst and longest crisis ever. From its inception, beginning of last century, its consolidated profit has been negative. The challenges are numerous: fuel price, increased competition, economical slump, safety and terrorism, to name a few. Airlines and airports also have to handle an increasing number of more demanding passengers, while reducing their operating costs, speeding up processes, and bringing quality service to travellers who believe that air travel has become a hassle.
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IER’s solutions also include physical access control through automated boarding gates as well as RFID total solutions for baggage handling. IER also offers a range of software solutions dedicated to check-in. While new technologies could streamline the air travel experience, the extended use of Internet, mobile phone and self-service technologies at every step of the process will change significantly the travellers’ entire process in the airport and
provide the passenger with enSelf-service baggage drop-off is the hanced flexibility, autonomy and renext step towards a fully customer sponsibility. Passenger surveys show driven process. IER has imagined and that the satisfaction rate is higher designed an automated baggage dropwith self-service as it off solution that is very reduces the queuing flexible, easy to install Passenger time and offers them a and fully compatible better control of their surveys show that with existing baggage journey. handling system. the satisfaction
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IER, a French based company, has been a leading player in the area of check-in and boarding of passengers in the air transportation industry for over 30 years. IER is dedicated to providing the air transportation industry with reliable and innovative solutions to safely manage the passenger and baggage flows at airports, from check-in to boarding.
rate is higher with
IER, in phase with IER opened its first ofself-service. these new trends in air fice in Singapore in travel industry, leads 1988 and has kept exthe way with innovative solutions for panding its activities in Asia-Pacific. extending the self-service experiMore than 20 years later, IER has deence, reinventing the way of proveloped a comprehensive knowlcessing passengers and their luggage. edge of the Asian airports and airlines and has set up an organisaSelf-service kiosks, like the ones we tion including a main office for Asiainstalled at Changi airport, offer pasPacific in Singapore and a number of sengers the ability to check in and offices and local partners to provide print their boarding passes by themthe best technical support in every selves easily and rapidly. IER has country of the Asi-Pacific region gained an extensive experifrom Sri Lanka to Japan and from ence in this field, resulting in China to the Pacific Islands. a comprehensive range of solutions including hardware, Today, almost every international airmiddleware and self-service port in Asia is equipped with pascheck-in application. Web senger processing IER systems. check-in facilities let passengers For more information, visit www.ier.aero or control their check-in process contact wier-contact@ier.fr on the internet so they can avoid queuing in crowed Top: Self-service kiosks are replacing checkin counters; check-in areas and reduce time spent at the airport. Bottom: IER’s self-service bag drop.
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TOUCH OF FRENCH FLAIR By Mrs Chloé Marchand, AIR FRANCE KLM Commercial Director Singapore, Indonesia, Australia and New Zealand
rench pioneer aviators have long made forays into the region and on 16th March 1911, Frenchman Joseph Christiaens took off from the old race course at Farrer Park. This was the holy grail of aviation in Singapore and today, Air France provides an air bridge between Paris and Singapore, two key hubs for commerce and aviation on their respective continents. Air France Boeing 777-300ER flies daily between Singapore Changi airport and Paris – Charles de Gaulle airport, one of the best aviation hubs in the world.
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India, Indonesia, Singapore and Hong Kong have shown positive signs. Reports from the International Air Transport Association indicated that air travel in the Asia Pacific region has rebounded strongly in September 2009. Boeing forecasts that “twenty years from now, more than 40% of the world’s airline traffic will begin, end or take place within the Asia Pacific region”.
Air France Brings In Innovation in a Competitive Singapore’s importance as an aviation Environment hub grew when the first air routes Even as its renowned service is linking Europe to Asia and Australia known to many, Air France never were inaugurated in the 1930s. From stands still and continuously seeks inthis, it has grown to become a key novation and improvements. aviation hub for both intercontinental and intra-Asian travel and SingaCome 29th December pore Changi Airport is 2009, a new level of linked directly to 193 Singapore has cities in 60 countries. grown to become comfort is introduced onboard its flights to a key aviation Singapore when the Riding on this is the Premium Voyageur massive industrial, hub for both commercial and intercontinental zone becomes a regular offering on this tourism interest of this and intra-Asian route. island nation. Multinational corporations travel. Nicely positioned berepresenting most tween Affaires and Voyageur classes, Fortune 500 companies have busithis new zone offers 28 seats and nesses here and many locate their 40% more personal space compared operational headquarters in Singato Voyageur class. Enclosed in a fixed pore to oversee their interests in the shell for greater privacy, Premium Asia Pacific region. Voyageur seats boast greater seat pitch (97 cm), recline (123°) and More than 300 French companies are present here and Air France plays a pivotal role in facilitating both corporate and leisure travel. Singapore has consistently been named as one of the most desirable countries for businesses and has one of the most open trading policies. It naturally figures prominently in the Asia Pacific region. As the world’s economies struggles to overcome the recession, Asia Pacific nations are faring better and the economies of China, Japan, 22
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legroom, 26 cm wide individual video screen, noise-reducing headphones and increased baggage allowance of 30 kg. Air France and KLM represent years of French and Dutch airline tradition Together, AIR FRANCE KLM is the largest airline group in Europe and one of the largest in the world. Through its operating units, the company serves about 260 destinations in more than 100 countries around the globe with a fleet of about 600 aircraft. Air France and KLM operate independently from hubs in Paris and Amsterdam. “Air France celebrated its 76th anniversary this year, commemorating its rise from its founding in 1933 to become one of the word’s greatest and most prestigious airlines” says Mrs Chloé Marchand. Top: New Premium Voyageur Seats; Bottom left: Chloé Marchand, Air France KLM; Bottom right: Air France A380.
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SINGAPORE, A STRATEGIC REGIONAL MRO HUB FOR SAFRAN The international high-technology group Safran has three core businesses, namely aerospace, defense and security. Singapore is a major regional hub for the Group’s aircraft equipment MRO (Maintenance, Repair and Overhaul) operations. ingapore is a pivotal MRO hub for the Safranequipped airplanes and helicopters operating throughout the Asia-Pacific region,” notes Emeric d’Arcimoles, Safran Executive Vice President, International Development. “This citystate offers a stable financial, political and economic environment, a highly qualified workforce and world-class infrastructures and logistics networks.”
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example, Turbomeca Asia Pacific provides support services for helicopter engines deployed by 120 customers in 16 different countries in this region (Turbomeca, a Safran group company, is the world’s leading producer of helicopter turbine engines.). “Safran started operations in Singapore over ten years ago, and our presence here is strategic,” points out Mr Gilles Bouctot, deputy head of the Group’s Aircraft Equipment branch. “We will maintain a significant long-term presence here, but local authorities are also keeping a close eye on China, which continues to improve their logistics and customs efficiency, and Singapore knows that it will have to make an effort to sustain the attractiveness of this city-state.”
Executive Vice President of Safran Over the years Safran has established Electronics. Safran has also teamed up very strong ties with the leaders in the with Singapore Technologies AeroSingapore aviation industry. Ten space to create a joint venture proSafran group companies provide sysviding MRO services for smaller tems or equipment on the Airbus landing gear and hydraulic equipment. A380, for which Singapore Airlines was the launch customer. This prestiIn other words, Safran’s activities in gious carrier is not only Safran’s cusSingapore extend well beyond the tomer, but also a major opinionscope of the domestic market. For leader and a favored partner, in particular through its subsidiary, Singapore International Airlines Engineering Company (SIAEC). • Messier Services Asia: MRO services for landing gear on mainline jets (over 100 seats). “We further ce• S-PRO: Joint venture with Singapore Technologies Aerospace. MRO services for smaller mented our bonds in landing gear and hydraulic equipment. 2009 with the signa• Safran Electronics Asia: Joint venture with SIAEC. Customer support and repair services ture of an agreement for the electronics in landing/braking systems and ventilation systems, as well as avionics between Safran and starting in January 2010. SIAEC to create a • Turbomeca Asia Pacific: Support services for Turbomeca helicopter engines. joint venture for the • Messier-Dowty Singapore: Support services for landing gear. repair and mainte• Sagem Orga: Sales and marketing office, personalization of smart cards. nance of aircraft • Safran Singapore: Local and regional coordination for Safran operations in Southeast Asia. electronics,” adds Mr Jean-Michel Hillion,
Safran: 7 Companies and Nearly 600 Employees in Singapore
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FRANCO -SINGAPOREAN COOPERATION IN AEROSPACE
By Mr Terrence Sim, President, the French Alumni
ast November, the French Alumni organised a seminar on ‘Franco-Singaporean Cooperation in Aerospace’. In his opening welcome speech, the President of the French Alumni Mr Terrence Sim said that one of the main objectives of the Alumni was to foster friendship among the members as well as with the francophone community in Singapore through cultural, educational and social activities.
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The guest of honour for the evening was His Excellency Olivier Caron, Ambassador of France in Singapore. In his address, the French Ambassador expressed his pleasure that the Alumni was an active association and that it had the good initiative of organising a sem-
inar with a technological theme relating to Franco-Singaporean cooperation. Four speakers presented various aspects of aerospace. Mr Richard Bowles, Director of Arianespace ASEAN Representative Office, elaborated on “Singapore’s Partner for Launching into Space”. Mr Frédéric Viniacourt, R&T Project Manager of EADS, described “EADS Innovation in Singapore”. Mr Yeo Cheng Nam, Deputy Director (Aeronautical Telecommunications & Engineering) of Civil Aviation Authority of Singapore, showed the “Opportunities for Collaboration and Implementation of Communications, Navigation and Surveillance: Air Traffic Management (CNS/ATM) Systems and Technologies in Singapore”. His colleague, Mr Daniel
Ng, Deputy Director (Aviation Industry Division) talked about “Singapore’s Growing Aviation Industry - Synergy through Partnership with French Companies”. About 150 guests from various French and Singaporean organisations, companies and schools gained a lot of useful information from the seminar.
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DEVELOPING A SPECIFIC KNOW-HOW IN THE AEROSPACE LOGISTICS An interview with Mr Yves Laforgue, Managing Director, SDV Logistics (Singapore)
How would you position Singapore as an Asian Hub? Being one of the biggest ports in the world and located within seven-hour flight distance to any Asian country, Singapore is the most suitable place in Asia to implement a logistics hub. We can summarise in a few points the key advantages of Singapore: • Best logistics infrastructures in Asia; • First Port Of Discharge (POD) called from Europe to Asia; • Changi Airport is renowned as a key hub in Asia-Pacific; • Over 80 airlines operating in Changi Airport which is renowned as a key hub in Asia-Pacific; • Excellent shipping connections to Asia; • Very good records for cargo safety; • Efficient port, airport, and customs authorities; • Flexible, well-trained and competitive workforce; • Significant cost savings opportunities with orders consolidations; • Advantageous fiscal scheme (no duty/tax outlay).
Major Maintenance, Repair and Overhaul (MRO) Facilities in Asia Pacific
Engine MRO
Components
Airframe KEY:
KEY: KEY:
Engine MRO
Component MRO
Regional Jet Narrowbody Widebody
Source: AeroStrategy, Frost & Sullivan, September 2009
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S I N G A P O R E , A R E G I O N A L A E R O S PAC E H U B Why is Singapore an important “platform” in the aerospace logistics? Singapore is the most advanced Maintenance, Repair and Overhaul (MRO) cluster in Asia, with over 100 Aerospace MROs which are ranging from airframes, engines, components, avionics, Passenger to Freighter (PTF) conversions to VIP reconfigurations. Naturally, these companies need to have some support in their supply chain and are therefore looking for Third Party Logistics (3PL) who are able to handle their inbound and outbound freight, their urgency (Aircraft on Ground – AOG), and their warehousing and distribution. In addition, we noticed that more and more clients are requesting for a number of value-added services in this industry. This varies from managing some flows directly on the tarmac 24/7, to the management of flows of the serviceable/unserviceable spares from or to the regional client repair centre.
Asia Pacific Aerospace MRO Revenue Share, 2008 7% 6%
25%
22%
23%
17%
South Korea
Japan
Australia
Singapore
China
Others
Moreover, as Singapore is a major platform for Passenger to Freighter conversions, these very time-sensitive projects require from the Third Party Logistics a level of expertise in kit preparation. For example, a 747 conversion is about 24 000 spares to be prepared in 2400 kits. All this support must be done in full compliance with the high aerospace standards and requires a third party
having the industry expertise. How is SDV involved in the Aerospace industry? SDV Logistics Singapore was established in Singapore in 1983. Since then, it has developed into a recognised logistics provider in a number of key industries. For over 20 years, aerospace has been a strategic industry for our company, and year by year, we have developed a specific know-how. Everyday, our team of 507 staff is striving to deliver innovative freight management and logistics solutions to our customers. Our range of services is covering all major clusters of the aerospace industry: from supply chain management, including warehousing activity, international Satellite stores, Vendor Management Inventory (VMI), local distribution centres, in-house and implant management, to a wide range of services in the field of international transportation, such as Aircraft On the Ground (AOG) forwarding 24/7, customs brokerage, engine & aircraft transport and tailor-made transport process geared to procurement, support & maintenance. In Singapore, we are proud to be partners with the most prestigious names in various industry clusters, such as aircraft manufacturers, engine manufacturers, OEM’s maintenance & repair, and airlines. To fulfill our commitment in this industry, we have recently joined the limited circle of freight forwarders being AS 9120 Aerospace certified for stockists and distributors.
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A LONG-TERM PRESENCE WHICH PAYS OFF By Mr Philip Balaam, Regional Sales & Marketing Director Arianespace ASEAN Representative Office Arianespace’s Activities in a Few Words
A Global Presence
While the company’s headquarters Arianespace is the launch industry’s are in Evry, south of Paris, and the premier service provider, having launch base is in Kourou, French launched over 270 satellites since its Guiana, regional offices in Singapore, creation in 1980. Tokyo and Washington play a key role in the company’s development. The company’s current workhorse, The Asia-Pacific region is a priority Ariane 5, has performed 48 launches, market for Arianespace, which has including 34 consecutive successes been present in the region for over going back to 2003. 20 years and opened Significant long-term its Singapore repreThe Asia-Pacific sentative office 13 investment has reregion is a sulted in an Ariane 5 years ago. system which has both priority market for a reliability and flexibilThis long-term presArianespace. ity unrivalled on the ence in the region has commercial market. paid off, as demonstrated by the 70% market share There have been six Ariane 5 Arianespace enjoys in Asia-Pacific. launches so far in 2009, with a sevThis year was a very important one enth planned before the end of the for future business in the region, with year. The company is also gearing up major contracts signed for launches for the delivery of the first Soyuz in 2011 and 2012. launch vehicles to French Guiana, where it is planning the first launch in The first, for the launch of the ST-2 the first half of next year. This will satellite for ST-2 Satellite Ventures mark the start of a new and exciting Pte Ltd (a joint venture formed by chapter in Arianespace’s history. Singapore Telecommunications Ltd
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and Chungwa Telecom Company Ltd), continues the strong relation with SingTel and Chungwa since the first of their first satellite, ST-1, in 1998. Another significant breakthrough is the contract for the launch of ABS-2 for the Hong Kong operator Asia Satellite Broadcast. This launch, planned for 2012, will be the first satellite launched by Arianespace for a Hong Kong operator. In addition, the contract to launch JCSat-13, for Japan’s SKY Perfect JSAT Corporation, completes an impressive year so far for Arianespace in Asia-Pacific.
Singapore as a Regional Hub The decision to base its ASEAN representative office in Singapore was based upon many factors, including business transparency and the role of a regional hub that Singapore plays so well. Arianespace’s joint success with Singapore over the years is proof that this choice was not only sound, but also to the mutual benefit of Singapore and Arianespace.
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SINGAPORE AIRSHOW 2010 DELIVERS
360
°
OF
OPPORTUNITIES
Singapore will host Asia biggest exhibition for aviation from 2 to 7 February 2010. ingapore Airshow, Asia’s largest aerospace and defence exhibition and one of the top three global aerospace and defence exhibitions, opens doors to vast opportunities for its valued exhibitors and trade visitors. As preparation gathering pace, the event promises an even bigger and more holistic delivery come 2010 and will be filled by more than 800 exhibiting companies from around the world. Recognised as “Asia’s Biggest for Aviation’s Finest”, 62 of the top 100 global aerospace companies, such as Boeing, Honeywell, Rolls Royce, Lockheed Martin and Northrop Grumman will participate in next year’s show. In addition, Liebherr-Aerospace, B/E Aerospace and Mitsubishi Aircraft will also be making their debut at Singapore Airshow 2010.
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whom are coming back in a bigger way, we are heartened by the vote of confidence leading industry players have in our show,” commented Mr Jimmy Lau, Managing Director of Singapore Airshow & Events.
“The inaugural show in 2008 was a great The long-term success. It was well Reaffirming its signifioutlook for the attended by over cance, 18 country 43,000 trade attendees pavilions have already global air travel from 112 countries, inconfirmed their particmarket looks set ipation in next year’s cluding 240 delegations from 61 countries. Deevent, an increase from to recover. spite the unprecedented 16 during the inaugural global economic slowdown, Singapore show. With Switzerland and New Airshow has proven to be one of the Zealand being the latest addition for most anticipated international aviation the upcoming event, more countries shows and is a must-attend event in the are expected to come on board in industry’s global calendar. With more the coming months. Viewed as the than 85% of the 2008 exhibitors reevent of choice with a proven ROI to turning for our 2010 show, many of exhibitors, next year’s show will see an additional 50% increase in exhibition space at the Singapore Pavilion.
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With green shoots emerging in the economy, the long-term outlook for the global air travel market looks set to recover, driven by factors such as economic recovery and increasing air travel demand
in developing countries like India, China and the Middle East. The Middle East and the Asia-Pacific region are set to be the fastest growing markets over the 2006 to 2015 period*. Asia holds the key to the continued growth of the aerospace industry. The Singapore Airshow, an iconic and strategic event held in Singapore is a proven gateway to Asian markets and will continue to play an important role and act as a springboard to the region, which is viewed as the “hot spot” for aerospace growth. “The aerospace industry is one of the fastest growing industries in Singapore. The Republic has earned a reputation as one of the most comprehensive aerospace hubs in Asia-Pacific, and is home to a large base of well established aerospace MNCs. We are optimistic that the recovery will see a more sustained growth by the first quarter of 2010 when the Airshow is staged and we are well-poised to leverage on these opportunities when the upturn takes off,” said Mr Lau. For more information: www.singaporeairshow.com.sg Asia Pacific Aerospace Industry – CEO 360o Perspective. A Frost & Sullivan Whitepaper *
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GIFAS, THE FRENCH AEROSPACE INDUSTRIES ASSOCIATION ounded in 1908, GIFAS – the Association, GIFAS has now more heir to the original association – than 260 members, from major celebrated in 2008 a century of prime contractors and system supaerospace manufacturing in France. pliers to small specialist companies. At this occasion, a major exhibition They cover the full spectrum of skills of aircraft and equipment was organfrom the design, development and ised on the Champs-Elysées. More production of aerospace systems than 2,500,000 visitors and equipment to poured onto the most maintenance and opGIFAS is famous avenue in Paris eration. Activities exfor this event. tend from civil and the voice of this military aircraft and Known as the French industry in France helicopters to engines, Aerospace Industries and worldwide. missiles and armament,
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satellites and launch vehicles, plus aerospace, defense and security major systems, equipment, subassemblies and associated software.
GIFAS Has 4 Main Objectives To represent and coordinate Its Board of Administrators, consisting of senior executives of member companies, determines the lines of action to be taken, based on the problems shared by the companies. Actions are taken by the relevant de-
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S I N G A P O R E , A R E G I O N A L A E R O S PAC E H U B partments in GIFAS on the basis of deliberations by specialised commissions after approval by the Board. An Equipment Group (GEAD) exists within GIFAS as does an Aero-SME Committee to deal with issues specific to major Equipment companies and SMEs respectively. Therefore, GIFAS is the voice of this industry in France and worldwide: • Representing the industry of French, European and international bodies, both public and private; • Coordinating industrial and business activities; • Harmonising technical procedures. To analyse and defend trade interests The analysis and defense of the industry’s interests is a key GIFAS mission. GIFAS critically examines any economic, social, financial, envicomed 2,000 exhibitors from 48 counronmental and technical regulations tries; 142 aircrafts on display, including likely to affect its members’ general over 42 for flight demonstrations; 205 interests, whether proposed at official delegations from 88 countries; French, European or international 380,000 entries: including 140,000 prolevels. This work covers the Europe fessional visitors and of Defense, R&D, 205,000 public visitors, transatlantic relations, The GIFAS & foreign deleSME support, internapavilion at Singa- French gations, journalists and tional intelligence, public markets, environ- pore Airshow will exhibitors. mental regulations, serepresent more According to Mr Louis curity, certifications and than 600sqm Le Portz, the show’s standards, tax, risk preshared by almost chief executive, “Though vention and insurances. the 100th Paris Air At a time when the 20 companies. Show opened against proportion of civil to the backdrop of the military business is global economic crisis, it has been once changing, and more countries are more a particularly successful professetting up their own aerospace insional event and a very popular outing dustries, and international cooperawith the public“. The show’s 100th antion can only increase, GIFAS has a niversary was celebrated with flight crucial role to play. demonstrations from about 30 old aircrafts, reminders of the years 1909 To promote the French techto 1960. For the first time since nological know-how 1975, the Patrouille de France was To promote the French aerospace granted authorisation to fly over Le industry and its products, GIFAS parBourget to celebrate the show’s centicipates in trade shows and events, tennial. organises exhibitions, trade and factfinding missions, distributes informaTo train and build long-lasting tion to trade and general media plus international relationship public and government authorities in In liaison with universities, engineerFrance and worldwide, and organises ing schools and similar institutions, the Paris Air Show held at Le BourGIFAS contributes to French training get every two years. programmes open to trainees from selected countries. This work is unLast year the 100th Paris Air Show wel-
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dertaken with its cooperation agency for international education, the Institut Aéronautique et Spatial (IAS). Based in Toulouse, the European aerospace capital, IAS is an independent nonprofit making association with 25 years of experience. The Institute is directly under the supervision of the GIFAS International Committee. IAS members and contributors are the major aeronautic & space companies such as EADS (Airbus, Eurocopter, MBDA, Astrium, ATR), Safran (Snecma, Turbomeca, Labinal...), Thales, Dassault, Aeronautic and Space SME’s. The role of IAS is to develop a network of foreign partners, leaders, in the aeronautical and space domain, through educational programmes, research support and professional training support.
GIFAS and the Singapore Air Show The French aerospace industry has always considered Singapore as one of the main places to exhibit in Asia. To meet its counterparts, customers and partners, GIFAS will manage the French Aerospace Industry presence during the next Singapore Air Show to be held at the Changi Exhibition Centre from 2nd to 7th February 2010. The GIFAS pavilion will represent more than 600sqm shared by almost 20 companies, from big players to equipment manufacturers and SMEs willing to develop their activities in the region. Considering the programmes and equipments manufactured in the Asia, the development and modernisation of the aerospace infrastructure, and of course the still growing air transport, no doubt that our interests will continue on a par with those of the island city-state.
Left page: The Patrouille de France celebrates a century of French Aerospace manufacturing, flying over the Château de Versailles; Top: One of the very first Paris Air Shows, at Le Grand Palais, beginning of the XXth century; Bottom: Herald of the European and French aerospace industry, the Airbus A380 takes off in the Paris sky.
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BUSINESS SUPPORT
CIA / ENVIROASIA 2009
CONTROLS - INSTRUMENTATION – ANALYSE – ENVIRONMENTAL TECHNOLOGIES or the second time, the French Chamber of Commerce in Singapore (FCCS) organised a French Pavilion at CIA/EnviroAsia tradeshow. Once again, the Pavilion was supported by Ubifrance, the French Agency for international business development.
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9 French companies presented their world-class products and services at this leading event in Asia for process engineering technology & process control, automation, instrumentation, analytical & laboratory technology and services.
Aria Technologies offers one of the most suitable solution in air pollution modelling software. Bio Sampling Systems Orient is specialised in the management of biological samples and the production of alliquoring automates. EDAS proposes technical and specific services in the environmental thematic.
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The Pavilion also benefited from the presence of a representative from the professional association Fabrilabo, enhancing France's excellence in process engineering; instrumentation industries and environment management. Exhibitors under the Pavilion made the most of this event to enhance their business relations with Asean in the fields of scientific instrumentation, process engineering and environment, finding bright opportunities and partnerships for the development of
their activities in the region for some of them. With 7 new companies joining the Pavilion CIA/Enviro 2009 this year, the tradeshow gave rise to new products launching in Asia and sometimes even worldwide, for French leading companies as well as SMEs. The diversity of activities represented under the Pavilion illustrates the dynamism of French companies and also the drop-off of the border between CIA and EnviroAsia this year.
Erlab is the worldwide specialist in lab protection enclosures, Erlab is leader in mobile ductless filtration fume hoods.
pilot plants for chemical processing.
Leosphere is an expert in Lidars environmental observations (wind energy, climatology, air quality and meteorology).
Tethys Instruments develops, manufactures and sells on-line air, gas and water analysers.
Pignat SAS designs, manufactures and commissiones turnkey
Zwiebel is specialised in precision weights and masses and calibration.
Seat Ventilation is a leading company in the field of laboratory fume extraction.
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TRADESHOWS 2010
TRADESHOWS
IN
SINGAPORE
JANUARY 2010 – JUNE 2010
The French Chamber of Commerce (FCCS) organises French Pavilions at tradeshows in Singapore. FCCS’ aim is to help you avoid the hassle of the organisation, to save time by taking care of everything from booking of space to all related administrative tasks and logistics. Above all, a pavilion shared with other French companies offers you a better visibility during the exhibition (prime location, joint press and communication campaigns...). To optimise your exhibition, one-to-one meetings with key-decision makers can be scheduled for you during or after the tradeshow. For more information, please contact Constance Laparra at claparra@fccsingapore.com
IDEM
Semicon Singapore
16-18 April 2010
19-21 May 2010
Venue: Suntec Singapore Estimated Visitors: 6,000 Exhibitors: 320 IDEM is the leading International Dental Exhibition and Meeting in Asia. Since its inauguration in 2000, IDEM Singapore has proved itself to be the established international platform for the dental industry. Latest innovations in dentistry will be showcased with 10 exhibitors expected under the French Pavilion in 2010. Website: www.idem-singapore.com
Venue: Suntec Singapore Estimated Visitors: 5,800; Exhibitors: 130 SEMICON Singapore Southeast Asia is the premier event for showcasing the latest semiconductor and microelectronics manufacturing technology. It is a global exposition attracting exhibitors from 35 countries Website: www.semiconsingapore.org
Food & Hotel Asia/ Wine & Spirits Asia 20-23 April 2010 Venue: Suntec Singapore Estimated Visitors: 37,000; Exhibitors: 2,626 Food & Hotel Asia (FHA) serves as the complete food and beverage marketplace for both sellers and buyers. Since its debut in 1978, FHA has always been the premier sourcing platform for thousands of food and hospitality trade buyers in Asia. This 17th edition will gather exhibitors on 82,000sqm of exhibiting space, making the event one of Asia’s largest international food and hospitality trade event. Wine & Spirits Asia will be the 11th International Exhibition of wine & Spirits for the Agriculture industry and will prove to be a vital platform for sourcing information about the Agriculture sector. Website: www.foodnhotelasia.com www.winespiritsasia.com
CommunicAsia/ BroadcastAsia 2010 15-18 June 2010 Venue: Suntec Singapore Estimated Visitors: 47,000; Exhibitors: 1,915 CommunicAsia 2010 is the 21st international communications and information technology exhibition and conference. It is being held along with the Enterprise IT 2010 & Interactive DME 2010. BroadcastAsia 2010 will be the 15th international digital multimedia & entertainment technology & conference. It is one of the most eminent platforms for imparting information and exchanging ideas about technologies, ideas, insights and knowledge. Website: www.communicasia.com www.broadcast-asia.com
RFID World Asia/Cards Asia 21-23 April 2010 Venue: Suntec Singapore Estimated Visitors: 5,525; Exhibitors: 250 RFID World Asia is Asia’s largest sourcing platform dedicated to the RFID industry; the event will continue to feature the latest and the most comprehensive range of high-performing RFID innovations and multi applications. Cards Asia has demonstrated itself to be Asia's largest and most comprehensive smart card exhibition and conference. It serves as the annual platform contributing to the growth of the smart card industry in Asia. Website: www.terrapinn.com/2010/cardsasia www.terrapinn.com/2010/rfid
The FCCS will organise a French Pavilion in collaboration with Ubifrance. For more information, visit our website: www.fccsingapore.com
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BUSINESS SUPPORT
THEY RELY ON US... TESTIFY ON OUR SERVICES AND
The FCCS Business Support Department provides fit to measure services such as market research, potential Singaporean partner selection, company set-up, and last but not least, tradeshow participation to companies wishing to develop their business in the region. In the last six months, several business missions have been conducted for French companies in Singapore and some here provide a testimonial of our services. eyrat Autun France has been producing trendy fashion and highend umbrellas since 1852. It is one of France's oldest umbrella manufacturers and one of the biggest, with more than 150 millions umbrellas sold around the world.
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Thanks to talented and experienced French designers, Neyrat Autun has acquired a wide range of umbrellas offering colourful and exclusive designs for chic and fashionable women. Neyrat Autun also produces and distributes specific umbrellas for prestigious brands, such as Banana Moon, Daniel Hechter, and Hello Kitty. Mr Lattanzi, CEO of Neyrat Autun, took over the company 2 years ago and since then, built a new strategy
rbanMedia provides high-end media packaging services offering innovative solutions to create engaging editorial products on mobile, interactive and traditional media.
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“When relocating to Singapore I wanted to create a local subsidiary to partner with local companies and government agencies. The FCCS provided useful information and advice on how to set up our company in Singapore and helped me chose the best option. I opted for an Entrepreneurs Pass which proved to be the best solution to create a safe business on a long term basis”, said Mr Thibaut Camdessus, the Founder.
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focusing more on top quality products. Nevertheless, Neyrat is able to offer a full range of products, from mass market (aimed at hypermarket) to high end (sold through a network of small retail stores). Mr Lattanzi took the opportunity of the Asean Forum, held in October 2009, to come to Singapore and requested the FCCS’ Business Support team to arrange business meetings with 3 types of potential partners: • Possible distributors in Singapore (able to promote his products in the department stores); • Singaporean companies managing their own retail network and keen to buy his products, either to develop their own range of umbrellas using their own design
“The French Chamber of Commerce had a very kind ‘hand holding’ approach throughout the application process. They offered guidance for all the administrative steps to be taken regarding the entrepreneurs pass, gave advice on business plan drafting, supplied a local sponsor, an address for the registration, the translation of all necessary supporting documents and the filing of the application. All this with a smile and on a budget that any entrepreneur can afford.” About UrbanMedia: UrbanMedia is different because its activities range from video and printing to cutting edge interactive mobile media. It provides tailor-made solutions to its clients’ needs, often representing world firsts in their field. The designs
or use the Neyrat umbrellas as company gifts; • Possible new suppliers because some Singaporean umbrellas' manufacturers have their own factory in China and could also produce with a very high level of quality for Neyrat Autun. With the help of the French Chamber of Commerce, meetings with these 3 targets were successfully arranged and paved the way for possible cooperation in the future. Several interesting leads emerged, and Mr Lattanzi had even the surprise to find by chance a former Singaporean supplier of Neyrat, who knew very well the French company as he had a close relationship with its founder, Mr Pierre Neyrat, during the seventies. Website: www.neyratautunfrance.com
are proven to be user-centric resulting in products that are pleasant to experience and easy to adopt by an international audience. UrbanMedia also believes that companies have a social responsibility towards the communities they operate in. This means setting time and resources aside to support non profit organisations such as the French Chamber of Commerce. The founder, Mr Thibaut Camdessus has gained experience in traditional and interactive media for major world brands in both the financial and publishing industries, city governments and reputable cultural institutions. Website: www.urbanmedia.sg
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BUSINESS SUPPORT aunched in December 2006, FRANCE 24, the 24/7 international news channel broadcasted in French, English and Arabic, took its first steps in Asia in January 2009.
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Covering 112 millions households and 590,000 hotel rooms in Europe, the Middle East, and Africa, FRANCE 24 is now focusing on Asia. The channel’s audience is principally made up of people interested in business news, international politics, information, and culture, making Singapore a primary target in the AsiaPacific region for FRANCE 24. Indeed, considered as an economical hub in Asia, Singapore also represents a communication platform between Asia-Pacific and Europe.
efited from relevant business meetings and an efficient follow-up. Their expertise allowed us to avoid mistakes, and consequently to save time and money. Through these missions, a real relationship of trust has developed between FRANCE 24 and the FCCS” said Odile Franc, Distribution Director Out of Homes. As a result of this collaboration, 40 luxury hotels have been contacted and visited. Among them, 10 are now broadcasting FRANCE 24: Hilton, Shangri-La, Traders Hotel, Raffles
Hotel, Royal Plaza on Scotts, Fairmont Hotel, Swissotel, Park Royal on Kitchener Road, The Ritz Carlton and the St Regis. “These first steps on the high-range hotel market in Singapore are very encouraging for us, and we are confident of meeting with same success as in the EMEA zone (agreements with Accor, Marriott, Starwood, and several very high quality independent hotels such as Bristol - Ritz, Crillon Paris/Adlon, Grand Hyatt Berlin, Burj Al Arab Dubai, Dorchester London…)”, concludes Odile Franc. Website: www.france24.com
For this reason, FRANCE 24 has requested the support of the French Chamber of Commerce in Singapore to increase its development on the market. “The FCCS has led two prospective missions for us, one in March and another in July, and a third one is already planned. Thanks to their network and knowledge of the local market, we ben-
NEWLY SET UP COMPANY VIA THE FCCS SERVICES in global drug development standards applied to the specificities of each country in the Asia-Pacific region.
linActis Pte Ltd is a full service Clinical Research Organisation (CRO) providing clinical trial services to the pharmaceutical, medical device, medical nutrition and biotech companies in Asia-Pacific. ClinActis Pte Ltd is headquartered in Singapore.
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Its mission is to provide its clients with a unique and dynamic expertise
With headquarters based in Asia, all corporate decisions are made in the region, in order to better anticipate its client needs and adapt to local specificities. “Our vision is to become the reference CRO specialised in conducting clinical research in Asia-Pacific, offering stateof-the-art quality services, with cost effective solutions. We strive to employ people with genuine expertise in the region and with a passion for excellence,
to work with our clients in the most proactive way, and to build with them a relationship based on trust, transparency and strong ethics.” says Christophe Tournerie, CEO of ClinActis. ClinActis provides a full range of clinical trial services, including consultancy on product development strategy in Asia Pacific, clinical project management, site management, clinical monitoring, clinical research and ICH GCP training, and temporary clinical staffing. Contact: Mr Christophe Tournerie Email: ctournerie@clinactis.com
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THE
ASEAN FORUM MEETINGS: A GREAT PARTNERSHIP
he French Foreign Trade Advisors (Conseillers du Commerce Extérieur de la France: CCEF) organise conferences all over the world to compare and exchange their views, analyse international trade and share experience of specific markets, with French and international decision-makers.
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SMEs. A delegation of 27 French companies came to Singapore at this occasion to participate in the CCEF seminar and benefit from individual business meetings.
As their biennial ASEAN meeting was to take place in Singapore on Tuesday 6th October, the Economic Department of the Embassy of France in Singapore and Ubifrance decided to organise in collaboration with the French Chamber of Commerce in Singapore a parallel event, the “Rencontres d’Affaires”: Businessto-Business meetings for French
On Tuesday morning, the French companies attended the common session with over 150 guests. The seminar was introduced by Mr Gilles Fratacci, President of the CCEF section of Singapore, followed by Mr Bruno Durieux, President of the CCEF, Mr Pierre Vincensini, Head of the Market Information Department at Ubifrance and H.E. Olivier Caron, Ambassador of France to Singapore. Distinguished guest speakers followed, including among others, Mr Jean-Paul Betbèze, Chief Economist and Head of Economic Research Depart-
Participating Companies ADN Agir Technologies Champagne Forget Brimont Champagne Lombard & Médot Chateau de la Tour Comeca Deschamps Domaines Michel Lorain Egis Bceom International Etesia Fabernovel IMS Kookaï Marcanterra
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Metalliance Mobile Distillery Mos Industrie Neyrat Autun OEM Industry Oscar Prod Pages Vedrenne Paris Gastronomy Distribution TEB Terreal Thébaud (ets) UTN Boulonnerie Venus Vins
ment of Crédit Agricole SA and Mr Arnaud Vaissié, co-founder of International SOS. The seminar allowed the attendees to get a clear overview of the ASEAN markets and their perspectives. Tuesday afternoon and Wednesday were dedicated to business-tobusiness meetings, organised by both the Economic Department of the Embassy of France in Singapore and the French Chamber of Commerce in Singapore: the companies met potential trade partners, distributors or customers for Singapore and the region. This event was a great success and we would like to highlight again the great partnership between the ASEAN French Trade Advisors, the Economic Department of the Embassy of France in Singapore / Ubifrance and the French Chamber of Commerce in Singapore. We would also like to thank our partners, particularly the Regional Council of Burgundy, the Regional Chamber of Burgundy and the Chamber of Commerce of Ardennes for helping us bring in French companies to this event. The companies enjoyed the quality of the talks and workshops, and obtained very useful professional contacts through individual business meetings for their business development perspectives in the region.
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BUSINESS SUPPORT
FCCS BUSINESS SUPPORT The Business Support Department supplies the following range of services: • Identification of Potential Partners (agents, distributors, suppliers) • Commercial & Administrative Representation (post mission follow-up, short term company representation) • Full Assistance in Tradeshow Participation (administration/logistics, press campaigns, networking events) • Support in Business and Company Set Up (market knowledge, business plan, registration process) • Employment Pass and Related Pass Application • Company Administration and Domiciliation (workstation rental) • Translation of Official Documents (French to English) The French Chamber of Commerce in Singapore (65) 6735 5523 – bizsupport@fccsingapore.com FCCS ACTIVITIES & SERVICES
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A DV E R T O R I A L
Hamriyah Free Zone Interview with Dr. Rashid Al Leem, Director General of HFZA and Sharjah Department of Ports and Customs Hamriyah Free Zone (HFZA) is located in the UAE, one of the most dynamic and vibrant business hubs in the Middle East, how does its location contribute to the success of the zone? Sharjah is the only one of seven emirates with ports on the Arabian Gulf’s west and east coasts with direct access to the Indian Ocean, and an International Airport. Sharjah offers extensive transportation links to the Gulf states, Indian subcontinent and the emerging markets in Asia and Africa with direct access to more than 1,5 billion consumers. HFZA plays an important role in accelerating business activities within Sharjah by attracting environmentally friendly industries and enhancing the overall economic development. The free zone is also complementing federal and local economies by bringing value-added business into the region. Today UAE is the business trend setter of the Middle East, building an economic revolution; simultaneously the economy of Sharjah is rapidly growing. The growing presence of SMEs in the region is so significant, how does your management cope with their demands? SMEs are growing worldwide and play an important role in all economies, contributing to exports as well as the GDP and stimulating the employment market. According to the latest statistics more than 90% of industries in the UAE are
ties and research the UAE and Middle Eastern markets prior to establishing any office or factory. It helps new investors to commence operations, plan further ahead and to gain a better insight into various markets, thus improving chances for success. With a simple legal framework and documentation, Hamriyah E-office gives an investor the opportunity to set up base in just 24 hours by following four easy steps at a cost as low as $6,850. This package gives an entrepreneur ample of leverage to procure a license, explore markets, from a convenient base in HFZA.
formed by SMEs. Understanding the importance and the needs of this sector, we have developed special programmes and tailored-made policies to suit all types of SMEs. Hamriyah SME Zone constitutes seven strategic clusters, namely: Oil & Gas Zone; Timber Land; Maritime City; Petrochemical Zone; Construction World; Perfume Land; and Steel City, whereby SMEs play the core ancillary role in these clusters. A recent addition to our SME oriented strategy is the Hamriyah SME E-office which is unique, specially designed business package to help SMEs weather the economic turmoil. Could you please provide some insights on E-office package? Hamriyah E-office packages cater to overseas investors looking to explore and expand their opportuni-
What are the incentives benefiting HFZA investors? HFZA offers investors numerous benefits that includes tax free environment, exemption from commercial levies, whole ownership of business, complete repatriation of capital and profits and many more. What is the pay-back result by the customer driven approach? HFZA is a distinguished brand assigned BBB+' rating by Fitch Ratings. This reflects many achievements, wining awards; it is fast growing free zone, with environment friendly ambience, infrastructure facilities and utilities; it continues to resuscitate incentives to our stakeholders and a host of welfare services offered for the betterment of our residents and workers, who feel at home. More than 4,500 investors from over 125 countries have already chosen HFZA as their business base.
ADVERTORIAL
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EVENTS & GAL A COMMITTEE
WELCOME SINGAPORE 2009 TO
ur annual “Rendez-Vous” brought together more than 200 persons this year, friends and newcomers to Singapore.
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The gathering was a great opportunity for new expatriates to Singapore to get introduced to the French Business Community. Our event took place at “The Pod” of the National Library which offers a great panoramic view all over Singapore, a modern architecture, and a pleasant atmosphere. H.E. Olivier Caron, Ambassador of France to Singapore, was our Guest of Honour and we thank him again for his kind and precious participation. The informative session was led by Mr Pierre Verdière, President of the FCCS and Mrs Carine Lespayandel, Executive Director. It was above all the occasion to explain the essential role played by the FCCS as the representative entity of the French business commu-
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nity towards Singaporeans and other international business communities. The activities and services provided by the FCCS were reviewed and the President highlighted the great benefits our members found in participating in our different committees, events and functions. Mr Jean-Marie Demange for the Regional Economic Department of the French Embassy, Mr Pierre Emmanuel Jacob for the Alliance Française, Mr Patrick Sucur for the Lycée Français and Mrs Christine Leleux for the French Association were then invited to make a brief presentation of their respective organisations.
the presentation: a well appreciated catering coupled with fine wines provided by Wine Connection, cocktails prepared by Drink`Dings and nice coffee offered by Rochembeaux Pte Ltd. This friendly environment enabled the participants to create some precious networking links and the event closed at 11pm. We would like to thank particularly Ebis, the National Library, AGS Four Wings, CIC Banque Transatlantique bank, and Air France for their high valuable support to our event.
Mrs Chloé Marchand, Commercial Director of Air France, then came on stage for the lucky draw: the prize was a complimentary airplane ticket to France kindly offered by Air France. Mr Clement Turnier from OpenD was the lucky winner of the day. A friendly buffet dinner then followed
Singapore Office
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Gala Dinner Date: Friday 21st May 2010 Time: from 7.30 pm until late Venue: Shangri-la Hotel Island Ballroom 22 Orange Grove Road Admission: S$ 380/ pers (excl. GST)
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Night Versailles
Prepare to Enter the Majestic Atmosphere of Versailles On Friday 21st May 2010, the French Chamber of Commerce in Singapore will organise its annual Gala Dinner. A Breathtaking Live Entertainment Show, the Finest French Cuisine accompanied by the most delicate French Wines and Champagne are the enchanting ingredients of this evening. This annual prestigious Gala dinner celebrates French style and “Art of Living” and is recognised in Singapore for its exquisite refinement and special “French Touch”. We look forward to welcoming you at the FCCS Gala Dinner 2010.
Please contact: Gina Moulay-Aubry, Events & Communication DID 6735 2536, gmoulay@fccsingapore.com
The French Chamber of Commerce in Singapore 581 Orchard Road #09-01 Liat Towers Singapore 238881 Tel: 6735 5523 Fax: 6735 5394 www.fccsingapore.com
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HR COMMITTEE
CAISSE FRANÇAIS L’ETRANGER: YOUR SOCIAL SECURITY DES
ur HR Committee organised this special breakfast talk in collaboration with Mr Philippe Le Mener, from the Caisse des Français de l’Etranger (CFE). This talk aimed at giving relevant and practical information on social security for French expatriates. Indeed, social security is one of the main concerns for French citizens living abroad.
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The Caisse des Français de l’Etranger is an organisation of the Social Security system set up specifically by the Legislature to handle coverage for expatriates. Members should be
DE
French citizen or citizen of a country in the European Union (under certain conditions); they must reside outside of France and should no longer be entitled to benefit from the mandatory French Social Security regime.
members obtained a full overview of the benefits offered by the CFE.
Thanks to this presentation, our
Visit www.cfe.fr.
H1N1 AND PANDEMIC PREPAREDNESS andemic H1N1, just like any infectious diseases, respect no boundaries. “A commercial airliner takes off and lands every 2 seconds on a daily basis, so diseases carried by humans are spread from country to country very quickly in today’s globalised world”, said Dr Olivier Lo, Medical Director of Corporate Care Services at International SOS at a breakfast seminar held for an audience of HR professionals from various industries.
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The pandemic H1N1 flu is becoming the dominant influenza strain across the globe. For businesses, their concerns centered on outbreak in their business premises, travellers quarantined while overseas, too many employees falling sick at the same time or having to take leave to look after their family members. Dr Lo shared the relevance of vaccines – both seasonal and pandemic – for businesses as a preventive
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measure, as well as the controversy and latest clinical trials surrounding the pandemic vaccine. He also highlighted the importance of personal hygiene of washing hands and hand sanitisers. Pitfalls with regard to distributing antivirals, masks and gloves were also elaborated at length. Effective control measures for businesses to implement should be a three-tiered effort focussing on: 1. Engineering controls e.g. social distancing.
2. Administrative controls e.g. consistent company policies and staff training. 3. Personal protection strategies e.g. masks, gloves etc. However, to design and implement a “flu-proof” pandemic plan requires leadership commitment from the top management, in particular, their management philosophy on corporate health, health incident risk, and travel risk, the ability to monitor the evolving virus and respond accordingly with a crisis team trained to lead and implement the measures. While most MNCs and bigger companies would have these in place, most of them lack access to a trusted medical advisor to guide and advice on their plans. International SOS has helped more than 300 companies design and implement their pandemic plans, as well as train their crisis teams on response measures.
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HR COMMITTEE
KEYS YOUR SUCCESSFUL INTEGRATION SINGAPORE
THE
TO
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his seminar was organised especially for newcomers to Singapore in order to help them get integrated quickly at work and in their every-day personal life. The idea was to give general information about this country and the culture of its people while providing useful tips for people just settling in the island-state.
work effectively across cultures, how to effectively manage an Asia workforce, how to develop cohesive multicultural teams, how to negotiate while adding the cross-cultural dimension to the game, etc. Small gestures and protocol issues, emotions and expressions, culture shock… were among the topics described.
Mrs Carine Lespayandel, Executive Director of the French Chamber of Commerce in Singapore (FCCS), introduced the session with a general overview of ASEAN and Singapore from an economic and historic perspective.
Mrs Natalia Mesnager, Business Development Manager from AGS Four Winds, then described some day to day aspects of “Living in Singapore” including matters related to laws, health, money and banks, transportation and driving, domestic help, leisure and gave an interesting testimony from her direct own experience.
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Mrs Catherine Claudepierre, Managing Director of Cross Culture Link, addressed the cultural differences at work and at play. She tackled questions such as: how to
break and presented the difficulties related to expatriation with giving advice to overcome such difficulties. Mrs Sandrine Deschatrettes, Recruitment and HR, FCCS, then addressed employment issues in Singapore and more specifically work pass, employment standards, wages and the specificities of job-seeking. Mrs Birgitta Cruanes, Business Support Unit, FCCS, ended the session by explaining the different ways of setting-up a Business in Singapore including Entrepreneurs Pass, Sole Proprietorship and Private Limited. For more information, please consult our training brochure online at www.fccsingapore.com
Mrs Viviane Dubos, Clinical Psychologist, took over after the coffee
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ENTREPRENEURS COMMITTEE
ENTREPRENEURS COMMITTEE MEETING fter the summer break, the first meeting of the Entrepreneurs Committee took place on 15th September. The purpose of the gathering was to brainstorm and define the general goals and scope of activities for the coming year, this committee being mainly focused on “Experience and Best Practices sharing”.
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ments for fund raising (Spring, AIE) => Training, consulting. • Information sharing about taxsystem. • Set up databases: Tradeshows, Universities… • HR issues: local recruitment, re-
tention, local skills, university open day, holiday training pass, internship, etc.
The ideas and topics of interest suggested are summarised below:
2 – Networking • Access to Singapore Authorities. • Promote the entrepreneurs potential to Singapore Authorities. • Create and enhance contacts with universities. • Share common topics or interest (offices seeking, tradeshows).
1 – Build and share core knowledge • How to raise funds and grants by local authorities or find investors? • How to prepare official docu-
3 – Benefit trainings, workshops The Committee will thus be organising numerous talks and events throughout the year on these various topics.
SHARE EXPERIENCE 3 ENTREPRENEURS SINGAPORE WITH
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his breakfast talk aimed at sharing experiences, views and practical advice with 3 entrepreneurs from different sectors. Our three speakers have set up their own company in Singapore. They have ideas, dynamism and this “petit plus” that makes them true entrepreneurs.
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During their talk, they shared with our audience what was their best experience, their worst, and what they would do if they would have to do it again. Our first speaker, Mr Laurent Junique, Founder and Managing Director of Teledirect, set up his company in Singapore in 1995 and emerged as a leading voice in the field of telecommerce in Singapore and the Asia-Pacific region. Providing telecommerce expertise
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to regional industries in the financial, IT and telecommunications sectors, Teledirect’s network today comprise over 1500 workstations in Singapore, Malaysia, Thailand, Indonesia and Hong Kong. Our second speaker, Ms Stephanie Besse, Founder and Managing Director of Forest Adventure, brought the “Accrobranche” concept
from France to Singapore in 2007. Forest Adventure is Singapore first and only tree top adventure course. She detailed the different steps of the creation of her company, and presented the process of dealing with local authorities. Finally, our last speaker, Mr Andy Drake, Founder and Director of Wines2U, launched a business based on one of his key passion: French wines. With over 20 years experience working in global market research, Andy felt the entrepreneurial urge to launch his own business. This very interactive breakfast talk ended with a Q&A session where the audience had the opportunity to get practical advice from successful entrepreneurs.
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ENERGY & ENVIRONMENT COMMITTEE
SITE VISIT: OVERVIEW JURONG PETROCHEMICAL ISLAND T OF
hanks to Mr Georges Groslière, Project Executive of Exxon Mobil Asia-Pacific, our Energy & Environment Committee had the great privilege to organise a site visit of Jurong Petrochemical Island. The visit started with an overview of the Island by a JTC representative, followed by a comprehensive presentation of Exxon Mobil investments in Singapore, and ended with a guided tour in bus, allowing our 30 guests to get a better understanding of this impressive and fascinating island.
become Singapore’s very own global chemicals hub.
The island is home to more than 90 leading petroleum, petrochemicals, specialty chemicals and manufacturing companies from all over the world, and boasts a total gross investment of more than S$27 billion. Jurong Island, one of the innovative and strategic projects undertook by JTC, was formed by the amalgamation of seven offshore islands of Singapore. It is now the centrepiece of Singapore's chemicals industry. Jurong Island has been selected by several Top 50 Global companies and big names in the industry as the operation base. Exxonmobil is part of the Jurong Island Community and we are very grateful to Mr Groslière for inviting us to discover their world!
Created through the engineering feat of amalgamating seven islands south of Singapore, Jurong Island today stands poised to
History of Jurong Island Sleepy, idyllic islands at the rim of the world's busiest port Located at the crossroads of the world's major shipping routes, Singapore is home to the world's busiest container port. This hive of activity, however, largely bypassed a group of seven idyllic islands, just south of Singapore, namely Pulau Ayer Chawan, Pulau Ayer Merbau, Pulau Merlimau, Pulau Pesek, Pulau Pesek Kecil, Pulau Sakra and Pulau Seraya. Tiny islands become home to oil giants in the 1960s In the late 1960s and early 1970s, three oil companies decided to house their facilities on
ious government agencies, JTC delivered the necessary infrastructure and services to the islands in the form of roads, drains, utilities and other services.
the islands - Esso in Pulau Ayer Chawan, Singapore Refinery Company in Pulau Merlimau and Mobil Oil in Pulau Pesek. Singapore identifies chemicals sector as a cluster for economic growth in the 1980s These three oil companies became the pioneers of Singapore's petroleum industry. In the 1980s, when the Singapore Government identified the
chemicals sector as a vehicle for the nation's economic growth, it was natural to develop these islands into a petrochemicals hub. JTC appointed as agent for the development of Jurong Island In 1991, JTC was appointed the agent for the development of the Jurong Island project. Working closely with var-
Jurong Island today Jurong Island is now home to over 94 leading petroleum, petrochemical, specialty chemical and supporting companies. The total investments these companies have made in fixed assets on Jurong Island now exceeds S$31 billion. Today, Jurong Island embodies Singapore's stature as a Global Chemicals Hub to take us into the next century.
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ENERGY & ENVIRONMENT COMMITTEE
IN THE
GLOBAL TRENDS ENERGY SECTOR 2010
r Sadek Boussena, former President of OPEC, and former Minister of Energy and Industry of Algeria, currently Professor at the Institute of Energy in Grenoble and advisor to Société Générale on strategic issues related to the Oil and Gas business, kindly accepted our invitation to be a speaker on the topic of “Global Trends in the Energy Sector for 2010”.
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His presentation focused on the key challenges and trends in the energy sector. The turbulences in the global financial arena, dramatic fluctuations in crude oil prices, and the politicoenvironmental concerns about con-
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ventional energy use have set the stage for significant developments in the global energy sector. The major areas of focus of this talk included the impact of the financial crisis on the petroleum sector, challenges in the conventional as well as non conventional energy sectors, technological developments in the new and alternative energy sectors and the expansion potential of the nuclear energy industry. The talk addressed the various issues the global energy industry would face during 2010 and analysed the challenges and opportunities for potential investment in the energy market.
SITE VISIT: VEOLIA ES SINGAPORE
MATERIAL RECOVERY FACILITY
eolia Environmental Services (VES) Singapore, a division of Veolia Environnement group, is a leading environmental organisation that provides a fully comprehensive solid and liquid, hazardous and non hazardous waste management services to all industrial, commercial, municipal and residential sectors.
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Tuas Ave 12. It comprises of a semiautomated sorting line, an industrial shredder, a fully automated heavy duty baler as well as 2 warehouses for recovered materials. The facility is equipped with sorting capacity of up to 15,000 tons and
In order to cater for a growing need for household waste minimisation and recycling, Veolia ES Singapore has set up a Material Recovery Facility in 2005. The Material Recovery Facility (MRF) is a 100,000 sq feet located at 17 paper baling capacity of up to 100,000 tons a year. It operates on a single shift, 7 days a week to process the commingled recyclable waste collected from 1.5 million Singapore inhabitants. Thanks to Mr Jérôme Baco, Country Manager, Veolia Environmental Services Singapore,
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the Energy & Environment Committee was able to organise a site visit of the MRF facility. After a brief presentation on the company and environmental issues, our participants had the opportunity to visit the facilities and get a better understanding of the recycling process for various materials.
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FINANCE COMMITTEE
PROPERTY MARKET: ATTAIN WEALTH THROUGH PROPERTY INVESTMENT THE
Group, shared the results of his analysis on the global economy and its implications for Asian real estate investing. Thanks to pertinent graphs, our speaker drew the trends and perspectives of the property market. He also highlighted that we have to consider local behaviours and demand patterns in order to efficient. he Asian economy is in a transition period, it is facing many complexities and uncertainties. Nevertheless, the Asian real estate market continues to offer opportunities
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for clients who are looking for the diversification of their assets. In this breakfast talk, Mr Roman Scott, Chairman of the Calamander
The presentation was followed by a Q&A session which offered to the participants the opportunity to discuss and exchange on this topic.
FRENCH TAXATION SYSTEM OPTIMISATION REAL ESTATE TAXATION FRANCE NON-RESIDENTS AND
OF THE
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ach year, the fiscal policy sees new regulations and modifications coming. This changing environment has not only a strong impact on companies’ taxation systems, but also on individuals.
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As they are settled abroad, expatriates may have some difficulties to benefit from these new regulations. In the first part of this breakfast talk, Mr Olivier Grenon-Andrieu, President of Group Equance, reviewed the main principles of the French taxation system for citizens living abroad.
inheritance and benefit from non taxable revenues. Throughout market trends and perspectives of the property market for the next few years, our speaker highlighted the different existing ways to
invest and their advantages. Over 30 persons attended this breakfast talk, which gave them the opportunity to get accurate and updated information on the optimisation on the real estate taxation system.
Then, in the second part of this talk, our speaker emphasised on the real estate market in France. Respecting certain conditions, real estate investment in France remains a great opportunity for investors to increase
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IT/MARCOM COMMITTEES
DIGITAL ADVERTISING TRENDS he consumer spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge.
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channel to another is well under way.
most firms can accommodate.
Marketing techniques are changing and at a speed much faster than
Mr Chris Schaumann, Global Advertising & Digital Lead APAC / Greater China from Microsoft, was invited by our IT Committee to conduct a talk on the new trends in terms of digital advertising. Mr Schaumann leads the global advertising campaigns, the relationship marketing programmes and the digital readiness for the regions, accelerating Microsoft’s shift to Digital Marketing. His presentation highlighted key consumer trends, their online behaviour and illustrated a way forward.
As society undergoes this transformation, what matters to marketers, and why? Engagement is replacing interruption, consumers are playing a role in the creation of the marketing message, and the shift in focus from one media
IMPORTANCE CHANGE RAPIDLY DEVELOPPING WORLD THE
s our world stands on the brink of an idea explosion, it is our ability to absorb new knowledge and come up with new ideas – and to make them come true – that is everincreasingly important.
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This breakfast talk presented by Mr Fredrik Haren, Author and Publisher of International Bestseller The Idea Book and Mr Guillaume Levy-Lambert founder and CEO of Tyna, a talent management agency, aimed at
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open minded persons, showing that change is key to success. Especially in these times of recession, change is more needed than ever. Fredrik addressed issues such as what this rapid change would lead to, and what problems do today’s organisations face when it comes to adapting to the speed of change. Thanks to concrete examples and some game plays, he proved our attendees that creativity is definitively an asset to go ahead.
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In the second part of the breakfast talk, Guillaume shared with the audience his "personal reinvention". Guillaume was an investment banker for 13 years before deciding to move to advertising. He enjoyed so much the reinvention that 10 years later he is having another go at it with the creation of Tyna, precisely with the objective to inspire others in their reinvention. Throughout his testimony, our attendees could understand from a personal story how creativity and changes can lead you to success.
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L E G A L & TA X / LU X U R Y & R E TA I L C O M M I T T E E S
REGIONAL CONTRACTUAL & COMPLIANCE REQUIREMENTS not limited to registration and licensing requirements, IP and technology concerns, competition and anti-trust issues, tax concerns, relevant governing law provisions and more.
tructuring and signing off on properly crafted contractual documents are critical when doing business within a jurisdiction.
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The issues could become more complex in the Asian context where there are differing legal systems in place and where local laws bring about nuances, including cultural and language diversities that must be handled. Any contracts drafted in these contexts must constantly bear in mind local compliance issues, including but
This breakfast talk organised by the Legal & Tax Committee provided an overview on the critical issues that must be studied when doing business in the regional countries, with a focus on Singapore, Malaysia, Thailand, Indonesia and Vietnam.
• Competition law issues; • Intellectual property protection; • Tax laws.
This presentation was a great opportunity for our attendees to have a clear overview on the specificities of each market and it allowed them to get practical and up-to-date information.
Ms Kala Anandarajah, partner in the Corporate and Regional Businesses Department at Rajah & Tann LLP, covered the following points for each market: • Setting up business; • Restrictions on activities of foreigners; • Preliminary contractual issues; • Consumer protection laws; • Import / export restrictions;
LUXURY INDUSTRY: LESSONS PAST CRISES FROM THE
he global luxury industry has experienced dramatic change over the last 30 years, moving from familyrun businesses to corporations run by shareholders, finance and marketing professionals. The financial crises – from the first oil crisis to the 1997 Asian financial crisis and 2003 SARS – have spurred its evolution, bringing greater rigor and focus, smarter marketing strategies, and sparking off a series of innovations and developments that continue to shape the industry.
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affluent in Greater China targeted to reach US$200.7b in 2015, the current crisis provides an opportunity for brands to rethink and refine their strategies so as to emerge even stronger post-crisis. Professor Michel Phan, Director of the MasterCard-ESSEC Luxury Brand Management
Executive Programme & Assistant Professor of Marketing and LVMH Chaired Professor at ESSEC Business School in Paris & Singapore, shared with the participants the lessons that can be learnt from past economic crises and recommendations for luxury brands to respond to the challenges ahead.
As Asia’s yet fledgling luxury industry comes to the world stage, what lessons can luxury brands learn from the past and their global counterparts? What are the key drivers of growth moving ahead? With key discretionary spend by the
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R&D/FCCS EVENTS COMMITTEES
NEW R&D COMMITTEE ur newly set-up R&D Committee members met in September to brainstorm, define the general goals and scope of activities of the committee and decide on a calendar of activities & events for the coming months.
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The positioning of the committee came out as clearly business oriented, and it was proposed to favour a “Research &Technology (R&T)” approach. The committee aims at representing a R&D platform: a large scientific base for information & experience
sharing. This includes building a roadmap and a network of French Researchers in universities and R&D centres in Singapore, by key sectors and activities. It also aims at being an “eye watch” on what is going on in Singapore and in France (in terms of new agreements innovation, new technologies…). It will allow its members to exchange information and benchmark on R&D models, best practices, models of partnership/collaboration in Singapore and Asia-Pacific. It will encourage exchanges with other scientific communities – including academics and researchers in various local institutes.
The R&D Committee will also contribute in promoting the French Scientific Community in Singapore, by giving it exposure and visibility in order to further leverage and increase business.
EXCLUSIVE WINES TRAINING EXPERIENCE FOR FCCS PATRON MEMBERS “DISCOVER BURGUNDY WINES” AN
he FCCS Board created this most exclusive membership category, the FCCS Patron Members, to enhance the visibility of selected companies which are actively supporting our Chamber. As a Patron Member of our Chamber, these companies receive a host of exclusive privileges such as an extensive profiling throughout all our communication tools – including the new website – and additional benefits just for them.
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As a token of appreciation for their continued support,
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the FCCS was delighted to offer its Patrons Members a Wines Training Experience at Julien Bompard Ascott restaurant, with the support of our dear partner the Regional Coun-
cil of Burgundy represented by Mrs Anne-Marie Oleksy. Conducted by Mr Jean-Pierre Renard, who is an authority of Burgundy Wines, this experience helped our Patrons Members to enjoy a fuller understanding of this region’s amazing wines. This private seminar covered several topics, such as the vines and wines of Burgundy and their characteristics, the grading systems, wine making and the ageing of vines and finally, a tasting of exclusive Burgundy wines.
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EVENTS & GAL A COMMITTEE
FUTSAL W
e would like to thank all the players for their sporting attitude and team spirit. Our 98 players enjoyed a half daylong tournament on a hot and also (sometimes) raining day in a relaxed and friendly atmosphere.
FIRST FCCS TOURNAMENT 2009
tense effort, a real tough morning for each team! Players then gained forces for the afternoon by enjoying a buffet lunch. Finally, play-off and finals elected the best teams. The prize ceremony took place at 3 pm, presented by Gina Moulay from the FCCS.
Our Futsal Tournament took place on Saturday 10th October at the Khalsa Association & Stadio Futsal. The tournament’s main ingredients for success were as follows: • 98 players. • 14 teams with their branded jerseys and caps. • 3 outdoor pitches (natural grass), 2 indoor (synthetic grass). • Competitive spirit and fair-play.
We sincerely congratulate our winners. In spite of the morning showers, the mud did not prevent the participants to enjoy this day and make this first Futsal tournament a real success! There were 2 qualification groups of 7 teams and 6 games per team; one game lasting 15 minutes. So, an in-
Special thanks go to Pierre Bourjade and Julien Antier from Football Passion who organised the Tournament. The FCCS hope to see you next year for another enjoyable Futsal Tournament!
FUTSAL TOURNAMENT 2009
...And the winners are:
Natixis Team: Anbu Ramasamy, Sebastien Espinasse, Albert Lam, Roslan Mohamed, Harod Lim and Jackson See.
The silver medal was for the Société Générale Team “SG FC”: Charles Lim, Mohamed Pauzi, Vincent Rosa, David Francis, Paul McLean, Gerald Cheah, Johann Auspitz and Andy Tan.
The bronze medal was won by “Fritalia”, the BBSP Team: Federico d`Inca, Olivier Spoor, Nicolas Tardigu, Cedric Tankwe, Antoine Durieux and Olivier Gaily.
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PÉTANQUE TOURNAMENT SENTOSA EDITION or this year edition, our Pétanque Tournament moved to Siloso Beach, at the Rasa Sentosa. Thanks to great fair play and team spirit, our 159 players competed in a friendly and relaxed atmosphere on a hot (and sunny) day.
F
A “Holiday Touch” With the fields set up right on the beach, the tournament had a real holiday touch. Even though the competition was tough, players still found some time to share a glass of pastis. With snacks and drinks all day long, the nice buffet lunch served by the Rasa Sentosa in front of the sea, and the delicious coffee offered by Nespresso, our players kept strength during the whole day! This year, our winners enjoyed numerous gifts kindly sponsored by no less than 18 generous contributors: • 3-nights cruise for 2 persons offered by Royal Caribbean Cruises: from Singapore to Penang & Kuala Lumpur. • 1-night stay at the Deluxe Seaview Room voucher for 2 persons at the Rasa Sentosa. • Sunday Brunch voucher for 4 at
Barnacles Rasa Sentosa. • Lunch voucher for 2 at the Saint Pierre Restaurant. • Lunch voucher for 2 at the Novus Restaurant. • Dinner voucher for 2 at the Harbour Grill & Oyster Bar by Hilton. • Armagnac 1988 bottle by La Maison du Whisky. • Champagne by Wines2U. • Martell Cognac by Pernod Ricard. • Perfumes Coffrets by Dior. • Perfumes Coffrets by Elizabeth Arden. • Pamper Coffrets by Clarins. • Pamper Coffrets by Caudalie. • Pamper Coffrets by L’Oréal. • Bottles of wine by Wine Connection. • Vouchers offered by Forest Adventure. • Vouchers offered by Carrefour. • Body Glow Spa products and massage vouchers by Atos Wellness. • Coffrets by Uniqgift: Degustation, Trendy Bar, Brunch. And a special thanks to SDV Logistics who kindly offered the Pétanque balls to all our players.
We would like to thank again our 4 main sponsors for their financial and moral support: Aprim Interior Design, Asian Tigers KC Dat, Rasa Sentosa Resort and SDV Logistics.
The FCCS hope to see you next year for another swinging, thrilling and enjoyable Pétanque Tournament! Special thanks to:
PÉTANQUE TOURNAMENT 2009
Main Tournament Winners: 1st - Les Red Boules: Pierre Cieutat, Jérôme Gerardin, Olivier Jolly 2nd - Le Cigare et Pétanque Club de Singapour: Julien Bompard, Emmanuel Dron, Eric Guilbert 3rd - Rasa Sentosa: Ben Bousnina, Alan See, Berjo Vinselamat 4th - Nexius: Arnaud Claudon, Samad Abbas, Khairuddin Mohd Plate Tournament Winners: 1st - Asian Tigers: Edouard Goetgheluck, Damien Leconte, Patrick Moulay 2nd - Les Fanny du Dimanche: Marie-Clothide Beasse, Céline Prat, Clementine Krimm 3rd - Les Deschiens: Federico D’Inca, Arnaud Bertolin, Sebastien Normand 4th - Les Boules Frites: Philippe Taverne, Jean-Charles Gaudechon, Roger Gaudechon
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FCCS ACTIVITIES & SERVICES
Gifts contributors:
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EVENTS & GAL A COMMITTEE
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NEW MEMBERS
FCCS NEW MEMBERS CORPORATE MEMBERS
1-2WIN COACHING
EXECUTIVE
LUMIPLAN ASIA Contact: Hervé BEAUDET, CEO Website: www.lumiplan.com
Contact: Jean-François COUSIN,
Managing Director
Sector: Electronic Display Systems.
Website: www.1-2-win.net Sector: Human Resources.
POP DEVELOPMENT Contact: Delphine LARA-MARTIL, Director Website: www.pop-development.sg
BASLER ELECTRIC COMPANY Contact: Florent SAUNIER, Managing Di-
Sector: Information Technologies.
rector Website: www.basler.com Sector: Electrical Products.
QOSMOS Contact: Emmanuel ROGER, VP Sales APAC Website: www.qosmos.com Sector: Information Technologies.
BEAUMANOIR ASIA HOLDING SINGAPORE Contact: Jérôme DRIANNO, Managing Director Website: www.groupe-beaumanoir.fr Sector: Apparel & Fashion.
SEPHORA Contact: Violet HO, Director,
Sephora SEA Website: www.sephora.com Sector: Consumer Goods.
COPROM ASIA Contact: Olivia DELOBEL, Director,
TERREAL
Asia Pacific
Contact: Olivier ROBER, Managing
Sector: Services - Trading.
Director
HAULOTTE SINGAPORE
Website: www.terreal.com.sg Sector: Construction/ Terra-cotta products.
Contact: Damien GAUTIER, Regional Managing Director Asia-Pacific/Middle East Website: www.haulotte.sg Sector: Industrial Products / Lifting Equipment.
VISEO ASIA Contact: Olivier DHONTE, Managing Di-
rector Website: www.viseo.net Sector: Information Technologies.
JULIEN & EDITH BOMPARD Contact: Julien BOMPARD, Owner
/ Chef Website: wwww.julienbompard.com Sector: Restaurants.
ASSOCIATE MEMBERS
DOCOMO INTERTOUCH
RAFFLES BUSINESS SUITES
Contact: Charles REED, CEO Website: www.docomointertouch.com Sector: Audiovisual / Multimedia.
Contact: Soo Tong NAI, Managing Di-
rector Website: www.rbsuites.com Sector: Business Centre.
GATEWAY 21 Contact: Justin KOH, Consultant Sector: Legal / Audit.
TRADERS HOTEL Contact: Juergen DOERR, General
Manager Website: www.tradershotels.com Sector: Hotels.
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NEW MEMBERS
FCCS NEW MEMBERS ENTREPRENEUR MEMBERS
1969IDEA Contact: Fabien RAVETON, Director Website: www.1969idea.com Sector: Media / Communication.
MAUNA KEA NOLOGIES Contact:
Bruno
TECHVILLARET,
General Manager Asia-Pacific Website: www.maunakeatech.com Sector: Medical Devices.
BITSMEDIA Contact: Erwan MACE, Founder Website: www.bitsmedia.com Sector: Information Technologies.
SA2 PTE LTD Contact: Gilles DARTIGUENAVE, CEO Website: www.sa2.sg Sector: Information Technologies.
CITROEN TT Contact: Selin PENBEYAN, Chamber
Representative Website: www.citroen-europass.com Sector: Services - Car Hiring.
CREATIVE LIFE JOURNEY Contact: Jean-Paul HEUSDENS, Director Website: www.creativelifejourney.com Sector: Human Resources.
ISALIS Contact: Isabelle ALLIX, General Manager Sector: Apparel & Fashion.
UNIQGIFT Contact: Christian HAUVILLE, Managing Director Website: www.uniqgift.com Sector: Corporate Gifts, Thematic Vouchers.
URBANMEDIA STUDIO Contact: Thibaut CAMDESSUS, General Manager Website: www.urbanmedia.sg Sector: Information Technologies.
WINE-N-SING
MAUD FERRAND INTERIORS Contact: Maud FERRAND, Founder Website: www.maudferrand.com Sector: Interior Design / Architecture.
Contact: Bernard ROUVELET, Partner Website: www.wine-n-sing.com.sg Sector: Food / Beverage / Catering / Hospitality.
INDIVIDUAL MEMBERS André SION, Consultant from AAM ADVISORY Sector: Bank / Finance / Investments.
Dr. Elizabeth GLORY, Dental Surgeon from STAR DENTAL SURGERY Sector: Healthcare.
Jérôme LOMBARDI, Regional Head from Geocycle Asia HOLCIM GROUP SUPPORT Sector: Environmental Technologies / Waste Management Services.
David LAMA, Director of Sales & Marketing from DESIGN HOTELS Sector: Hotels..
Frédéric BAUDIN, Senior Manager, Risk & Quality from PRICEWATERHOUSECOOPERS Sector: Assurance and Advisory Services.
Peter-Paul NIJSTEN, Regional Director SE Asia from GARNER INTERNATIONAL Sector: Human Resources .
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MEMBERSHIP BENEFITS BE CONNECTED, BE VISIBLE! Join a platform of more than 300 company members with business interests in France, Singapore and the Asia Pacific region and be at the heart of a dynamic organisation giving you access to people and information!
• Increase your Business Exposure • Get Access to Information • Enjoy our Networking Opportunities • Benefit from our Platform of Services at Privilege Rates
THE FRENCH CHAMBER OF COMMERCE IN SINGAPORE (65) 6735 5523 – info@fccsingapore.com
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