FCCS Focus Winter 2010 by The French Chamber of Commerce in Singapore

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Focus

The Magazine of the French Chamber of Commerce in Singapore

Winter 2010/2011

www.fccsingapore.com

CSR in Practice

Singapore Moves on Sustainability Reporting | Shaping and putting CSR into Action in Singapore | Placing CSR at the Heart of its Businesses | Fostering a Culture of Corporate Social Responsibility

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FOCUS MAGAZINE

CONTENTS

January 2011

EDITORIAL

SHORT NEWS

Fauchon Paris Launches First Restaurant at Changi International Airport Schneider Electric opened its first Energy Efficient Hub Gemalto and the New NFC Mobile Payment Solution INSEAD Celebrates 10th Anniversary of Asia Campuse Air Liquide Develops Key Hydrogen Business Alstom to Build a 800 MW Gas-Fired Combined Cycle Power Plant for KMC Bouygues Construction Signs a PPP Deal Worth €770 m for Singapore Sports Hub FCI Microconnections Officially Inaugurates its Latest Facility Singapore News

04 04 05 05 06 06 07 08 09

COVER STORY - CSR IN PRACTICE

CSR the Singaporean Way The Role and Missions of Singapore Compact and the Trends in CSR in Singapore Singapore Moves on Sustainability Reporting A Retailer with a Heart The Better Tomorrow Plan Social Innovation at Danone A Corporate Citizen of the World Shaping and Putting CSR into Action in Singapore Placing CSR at the Heart of its Businesses CSR is an Opportunity Fostering a Culture of Corporate Social Responsibility Be Environmentally Responsible Innovation is Key to the Development of CSR CSR Resources

11 14 16 18 20 22 24 26 27 28 31 32 35 36

FEATURE REPORT - FORMULA 1 GRAND PRIX

A Dream Comes True… and a Great Challenge! The Renault Experience An Excellent Communication Platform French Haute Cuisine on Tracks

38 40 41 42

FCCS BUSINESS SERVICES

Newly Set Up Companies through the FCCS Business Support Unit They Rely on Us... and Testify on Our Services Medical Fair Asia 2010

44 45 46

FCCS HR & TRAINING SERVICES

FCCS CLUB EVENTS

Finance Committee Legal & Tax Committee Energy & Environment Committee Entrepreneurs Committee Marketing & Communication Committee R&D Committee Luxury & Retail Committee IT Committee Networking Events The FCCS Organises Your Event FCCS Welcome to Singapore FCCS Futsal Tournament 2010 FCCS Pétanque Tournament 2010 FCCS New Members FCCS Privilege Card

48 49 50 51 52 53 54 55 56 57 58 59 60 62 63

COVER STORY

FOCUS MAGAZINE

CSR in Practice

January 2011

Social Innovation at Danone By Mrs Laurence Tournerie, Vice-President Business Acceleration Asia Paciﬁc

Corporate Social Responsibility is in the DNA of Danone. At Danone, we always talk about the “dual project”, which aims for both business success and social progress. The dual project is a key word in Danone jargon that any new comer to the Group has to understand and endorse. The ﬁrst manifestation of this long time commitment lies in the Group’s mission: “Bringing health through food to as many people as possible”.

Over the years, Danone has evolved in its activities, and since 2007, the Group has been organised around four key business areas that bring to life the mission: dairy products (e.g. yogurts, probiotic drinks, fresh dairy based desserts), waters (e.g. still water, sparkling water, ﬂavoured aqua drinks), baby nutrition (e.g. infant formula milk and baby foods) and medical nutrition (e.g. specialised nutrition for children, for the elderly and other vulnerable people). The Group has made a strong commitment to developing products that provide quality nutritional solutions for all consumers, including those with lower purchasing power, in a growing number of countries. There are many innovative initiatives on corporate social responsibility at Danone. In this article, we will focus on a couple of these, one of them in the Asian region.

“

It is a bottom up approach rather than a top down one.

”

THE GRAMEEN DANONE SOCIAL BUSINESS At the end of 2005, the CEO of Danone, Franck Riboud, met with Muhammad Yunus, the founder of the Grameen Bank, world famous for having brought to life the concept of micro-credit in Bangladesh and on a global scale, before he even had received his Nobel Peace Prize (2006). Following their meeting, they decided to explore the possibility of establishing a partnership in Bangladesh.

Dhaka, Bangladesh, at the end of November, attended by a team from Danone and a team from Grameen, to discuss what this partnership could be about. Just a few months later, in March 2006, Grameen and Danone were able to announce the creation of Grameen Danone Foods Ltd. This unique initiative was intended to combine Danone's expertise in the ﬁeld of healthy foods with that of the Grameen Group, a specialist in micro-credit for the poor and economic development.

An initial workshop was organised in Grameen Danone Foods Ltd aimed to offer healthy food to Bangladesh's least well off, who often suffered from nutritional deficiencies, and to fight poverty by establishing a unique, "proximity-based" business model. One of the main objectives of Grameen Danone Foods Ltd was to promote a local business activity and to indirectly create jobs in the agricultural industry, and in sales and distribution. To ensure the initiative's long-term success, the idea was to offer appropriate micro-financing solutions and professional training tailored to the people from local communities who would be taking part in the project. Reflecting the key values held by both companies, Grameen Danone Foods Ltd committed to protecting the local environment, and to promoting the use of renew-

FEATURE REPORT

FOCUS MAGAZINE

Taking advantage of the Formula 1 Grand Prix

January 2011

The Renault Experience By Mr Arnaud Mourgue, Renault Area Operations Manager for ASEAN and Japan

Renault has been engaged in Formula 1 for more than 30 years and our company has had its own team, Renault F1 Team, since 2002. We have won 9 F1 Constructors’ World Championship Titles and 7 F1 Drivers’ World Championship Titles. We tend to considerate Formula 1 as an excellent way to communicate. Of course, we do not pretend that our cars are developed according to the performances of Formula 1 cars. Yet, Formula 1 shows that Renault is a pole of excellence. Not only have we our own team with our own V8 engine developed in France (ViryChâtillon) and a chassis developed in Silverstone (UK), but we are also motorist of the 2010 Formula 1 Constructors Championship winner: Red Bull Racing. Renault will supply engines to Red Bull Racing for the 2011 and 2012 seasons. This new agreement includes a greater Renault presence on the Red Bull cars. And a new

BOTTOM Renault F1 Team drivers’ Vitaly Petrov and Ho-Pin Tung, at the Renault Press event in Singapore on September 24th, 2010

“

We tend to considerate Formula 1 as an excellent way to communicate.

arrival to the Renault fold will be Malaysia Racing Team (UK) Ltd operating during the 2010 season as Lotus Racing and the season’s most successful start-up entrant, with whom an engine supply agreement has been reached for the next two years. Those two new agreements strengthen our involvement in F1TM. Singapore Formula 1 Grand Prix is a way to promote Renault in Asian countries where our brand is less known. The most difﬁcult task is to create a link between Renault F1 team and our mass production cars. For this purpose, we invite celebrities to the Grand Prix while presenting our vehicles. Concerning Singapore Formula 1 Grand Prix, our policy has changed over the years. During the First Night Grand Prix (2008), our objective was to strongly asso-

”

ciate Renault to the F1 world. And it was quite easy to be part of the story – as every single mall on Orchard Road desperately wanted to promote Formula 1 teams – so we got a lot of good opportunities to showcase our cars and team success. In 2009, we invited the Renault F1 Team pilots Fernando Alonso and Romain Grosjean to speak to the press and meet the public during a road show at Suntec City. This year, we tried to mix the two approaches. We collaborated with Renault F1 Team “Ofﬁcial Timing” partner, TW Steel watch. We received more than 100 guests at our new Renault showroom. Our 2 pilots, Vitaly Petrov and Ho-Pin Tung, made an appearance, turning up in the New Megane Renault Sport and answered questions. They also unveiled TW Steel Renault F1 collection and the new Renault Fluence, whose ofﬁcial launch took place last November. To attract the press, we also organised a different type of event which turned out to be quite successful. We invited 7 students of the Institute of Technological Education (ITE, Singapore vocational school) and a journalist from the Straits Times. They had the opportunity to speak to the chief mechanic Gavin Hudson and to see the Renault R30 F1 car. The Singaporean press appreciated the fact that we catered to the needs of students, who are too often neglected. Next year, we plan to increase this kind of societal events. F

FCCS CLUB EVENTS

FOCUS MAGAZINE

Luxury & Retail Committee

January 2011

Luxury after the Crisis: Asian Trends After the crisis, the world of luxury is being challenged and faces several issues. Mr Christian Blanckaert, President of Petit-Bateau, global leader in the luxury industry, shared his thoughts on the new territories of luxury. The market shares of luxury consumption

worldwide will be transferred in the next few years from the ‘old markets’, origins of luxury (Europe, Japan, USA) to emerging markets including China (30% of the market shares planned for 2025). Facing some major developments, the world of Luxury has to adapt and reinvent itself.

Its values evolve to anchor in the future. Mr Blanckaert addressed issues including the future of luxury and what brands and retailers at all market tiers can learn from both the successes and failures of the premium end of the fashion industry with a special focus on the Asian Luxury market.F

How to Create a Higher Customer Experience? Some customers provide favourable word of mouth resulting in customer loyalty. However, there is more to this as it is a process geared towards keeping a client happy and generating more business. In all, achieving objectives that increase your customer’s level of satisfaction and securing his loyalty provides beneﬁts to your company. This Breakfast Talk organised by the Luxury & Retail Committee aimed at demonstrating that customer satisfaction and company performance are strongly correlated.

Mr Amine Delage, Managing Director, L&P Management, presented six key points to consider when planning effective quality strategy and the reasons why implementing and monitoring quality service is important. Mr Olivier Jolivet, Executive Director of Aman Resorts, shared his experience in customer loyalty and explained us what strategy the Aman Resorts – one of the best luxury resort brand in the world – has adopted. Aman Resorts is recognised worldwide for its ability to offer a unique guest experience that is intimate and dis-

creet while providing the highest level of services; it is one of the iconic brands to have emerged from Asia. Our third speaker, Mrs Pamela Wigglesworth, Founder, Experiential Handson Learning, explained how retailers need to take a holistic approach to training staff to achieve customer service excellence. Thanks to our panel of speakers, our participants had a complete vision through case studies and examples of the importance of handling customer satisfaction for more business generation. F

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FCCS PATRON MEMBERS

FOCUS MAGAZINE January 2011

The French Chamber of Commerce in Singapore would like to thank its Patron Members for their continuous support.

FCCS Focus Magazine is published by the French Chamber of Commerce in Singapore (FCCS). The views and opinions expressed in its columns do not necessarily reflect those of the FCCS members and management.

director of publication Carine Lespayandel chief editor Florence Baret editorial contributor Nicolas Avril design & layout Florence Baret advertising Nicolas Avril Gina Moulay-Aubry colour separation & printing NPE Print Communications Pte Ltd

Winter 2010 4,000 copies MICA (P) N째045/09/2010

THE FRENCH CHAMBER OF COMMERCE IN SINGAPORE 541 Orchard Road #09-01 Liat Towers Singapore 238881 Tel: +65 6735 5523 Fax: +65 6735 5394 www.fccsingapore.com info@fccsingapore.com

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EDITORIAL

January 2011

CSR in Practice n Singapore, the notion of CSR arrived in the seventies, with the establishment of the National Wages Council (NWC) in 1972 – ﬁrst tripartite organisation in Singapore – with the aim of achieving “orderly wage increases” to ensure social peace. This win-win consensus between employees and employers is still in place today.

This trend has been reinforced in 2005 by the launch of the Singapore Compact for CSR, and more recently by the Singapore Stock Exchange which has released in August Sustainability Reporting Guidelines and a related draft policy suggesting that provisions could be taken for mandatory CSR reporting.

novation: CSR-minded companies are best positioned to develop eco-friendly and socially-responsible products, to re-invent leaner modes of production, and to have teams well-equipped for social and environmental change. CSR beneﬁts also include committed employees, lower turnover and higher productivity. It helps attract investors and access markets that have CSR requirements – such as in France with the forthcoming decrees for CSR Reporting and CO2 assessment provisions of the Grenelle de l’Environnement. On the international scene, the recently released ISO26000 has been largely approved in the region: Singapore, Indonesia, Thailand, Vietnam, Malaysia and China. The UN, the OECD and the European Commission are undertaking consultations on CSR. All this may bring deeper focus on CSR in the region.

Europe is the continent with the most companies involved in international initiatives (UN Global Compact, UN Principles for Responsible Investment, Global Reporting Initiative etc…). Thanks to several breakfast talks, FCCS members have had the opportunity to learn that French companies are doing well. We could learn about Axa micro-insurance in India, Danone Grameen social business in Bangladesh or Sodexo plan to assess CO2 releases of the some 34,000 plants that it operates across the world. To this respect, the FCCS is a wonderful platform for sharing and learning about CSR.

Mrs Joëlle Brohier-Meuter

It is established that the strongest link between CSR and competitiveness is in-

Director, Anakout; Energy & Environment Committee, The French Chamber of Commerce in Singapore

So, whether you are thinking of getting started or you are already engaged in CSR, please come and share your company’s CSR experience with other FCCS members in future breakfast talks and committee meetings.

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FOCUS MAGAZINE

SHORT NEWS

January 2011

French Companies in Singapore

Fauchon Paris Launches Its First Restaurant at Singapore’s Changi International Airport A piece of Parisian culinary culture has landed in Singapore – Fauchon Paris, Le Bar à Caviars, a seafood and caviar bar by the renowned Parisian luxury food purveyor, Fauchon. Established since 1886, Fauchon has now anchored its premiere in-dining seafood and caviar concept establishment at the Singapore Changi International Airport, Terminal 1 Departure Hall. The Parisian purveyor of luxury food has come a long way since its humble beginnings as a pushcart retailing fruits and vegetables from France, in 1881, at the Place de la Madeleine. Now, more than a century after being founded by Frenchman Auguste Fauchon, Fauchon has extended its reach to over 450 points of sales in 41 countries around the world. Fauchon Paris, Le Bar à Caviars in Singapore, and soon after, in Malaysia, have been contracted to the Singapore arm of Malaysian-based company, Saji Bumi. The company has over 15 years of expertise in the area of food service

management in Cambodia, Malaysia and Singapore, with plans for further expansion across the Asia region.

“We are delighted to be here in Singapore, at the Changi International Airport. With Singapore’s location as the region’s hub, we are conﬁdent that Fauchon's ﬁne cuisine will appeal to the increasingly sophisticated Asian palate,” says Olivier Morel, the Commercial Director at Fauchon Paris. F

Fauchon Paris, Le bar à Caviars, Singapore Changi International Airport, Terminal 1, Departure hall

Schneider Electric opened its first Energy Efficient Hub Schneider Electric ofﬁcially opened on October, 27 a new logistics hub for Asia which employs its unique expertise in energy management to optimise energy efﬁciencies.

cupies over 14,000 m2 and will manage over 110,000 m3 of cargo per year from over 50 suppliers in 17 countries and distribute them to over 170 customers in 31 countries.

Bruno Lesage, Hub Asia Director, Schneider Electric said "Schneider Electric's expertise in power, data centres, process and machines, building control and physical security has enabled us to build an intelligent energy management solution – Schneider Electric Energy Efﬁcient Hub – that today is bringing us savings of over 30% per year, which equates to approximately S$68,000."

"We are very happy to locate our hub here, thanks to the support rendered by the Singapore Government and its strategy to ease integration of Multi-National Companies," said Bruno. "This is deﬁnitely an addition to Singapore's exceptional seaport and airport facilities, and most importantly, the competencies of the people of Singapore that are readily available in the market."

"The first Energy Efficient Hub makes invisible energy waste both visible and actionable. There is real-time tracking of power conditions to generate raw data of electricity consumption allocation, analyse power quality, reliability and trends, and produce reports such as energy cost and load profile reports." The new logistics hub, being one of only two global hubs, oc-

Bruno Lesage, Hub Asia Director, Schneider Electric

As the global specialist in energy management, the Schneider Electric Energy Efﬁcient Hub in Singapore is a testament to the company's mission which is to help businesses and individuals achieve more while using fewer resources. The logistics hub built with energysaving features not only sets new global standards but helps businesses to anticipate better service and improvements in operations. F

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SHORT NEWS

January 2011

French Companies in Singapore

Gemalto and the New NFC Mobile Payment Solution in Singapore Some 1,000 DBS customers with StarHub mobile plans will be the ﬁrst in Singapore to use the NFC Mobile Payment Solution trial service for everyday mobile payments.

The Upteq N-Flex attaches to a regular SIM card and will work with various phone models.

The trial started in December 2010 and will last for eight months. The project, which was collaboratively organised by DBS Bank, EZ-Link, Gemalto, MasterCard and StarHub, will involve adding an Upteq N-Flex wafer-thin chip to the SIM card of a mobile handset. An industry ﬁrst, the Upteq N-Flex solution functions on SIM cards across multiple mobile handsets hence helping to accelerate the ubiquity of handsets supporting NFC. The solution is also the ﬁrst-of-its-kind conforming to the Single Wire Protocol (SWP) as endorsed by the GSM Association (GSMA).

The NFC trial user will then be able to make payments with their mobile handsets at all merchant outlets that accept the MasterCard PayPass™ or the ez-link card, and subsequently on public transportation such as buses and trains.

“Gemalto is delighted to drive the technology behind this landmark trial. Our Upteq solution was created specifically to empower mass adoption of the convenient and easy-to-use NFC mobile payments. This trial is also very timely as it coincides with IDA’s recent NFC Call-for-Collaboration. It helps us to plan for an open and interoperable ecosystem. As more countries deploy this service, we are glad to be part of a partnership between industry leaders to roll this out for Singapore, making us one of the first in Asia to do so,” adds Tan Teck Lee, Gemalto Asia President and CITO. F

INSEAD Celebrates 10th Anniversary of Asia Campus in Singapore INSEAD, the leading international business school, is celebrating the 10th anniversary of its Asia Campus in Singapore. This year marks a decade of success since INSEAD became the ﬁrst global business school to create a second full-ﬂedged campus independently in the region.

“INSEAD was absolutely ahead of the curve by becoming the ﬁrst business school to invest in Asia and establish the dual-campus model,” said J. Frank Brown, Dean of INSEAD. “The 10th anniversary of our Asia Campus is a true testament to the outstanding contributions of our board of directors, faculty, staff, programme

participants and alumni from around the world.” INSEAD established a campus in Singapore in January 2000 to serve as a hub in Asia for delivering the school’s internationally renowned MBA and Executive Education programmes, and for research by permanent faculty. From an initial class size of 53 at its launch, the Asia Campus has since expanded to host more than 400 MBA students each year, along with 54 faculty members. The graduates are now part of the more than 41,100-strong alumni network worldwide. Singapore Prime Minister Mr Lee Hsien Loong said: “INSEAD has been a pioneer in establishing business education globally. As the region develops, INSEAD will play an important role in grooming ‘Asia-ready’ leadership talent. Singapore aims to be a ‘Home for Talent’, and INSEAD is an important partner to help achieve our vision.”

INSEAD Asia Campus in Singapore

Mr Leo Yip, Chairman of the Singapore Economic Development Board, said, “The strong growth of Asian economies has increased the importance of INSEAD’s role. Companies expanding in Asia will need managers who can operate effectively across Asian markets. Asian enterprises that are internationalising will need managers who have global business skills. INSEAD’s Asia campus, leveraging Singapore’s Global-Asia capabilities, is well-positioned to develop these leaders.” F

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SHORT NEWS French Companies in Singapore

FOCUS MAGAZINE January 2011

Air Liquide Develops Key Hydrogen Business in Singapore Singapore is the world third-largest centre of oil reﬁning and, in the frame of Kyoto Protocol, has committed itself to contributing to the environment. Singapore Oxygen Air Liquide Pte Ltd (SOXAL), a fully owned subsidiary of Air Liquide, has signed a long term contract to sup-

ply hydrogen to Neste Oil’s Renewable Diesel plant in Singapore. In order to meet Neste Oil’s industrial gas requirements, SOXAL has invest approximately €125 million to build, own and operate a new world-scale Steam Methane Reformer (SMR) on Jurong Island. This unit is has just started up in the end of 2010 and will produce about 100,000 Nm3 per hour of hydrogen. Besides supporting Neste Oil’s new facility, SOXAL’s SMR will also serve existing and future petrochemical customers located on Jurong Island and Tuas through an extensively integrated Hydrogen Pipeline Network. This will add reliability to Air Liquide existing and new customers by connecting them to the largest hydrogen pipeline network in Singapore.

Air Liquide’s management and the FCCS ExCo at the SMR on Jurong Island

This new hydrogen unit represents the SOXAL’s biggest and the ﬁfth signiﬁcant investment into the gas infrastructure of Jurong Island, having already invested three Air Separation Units at Pulau Ayer Merbau and Pulau Ayer Chawan, one HyCO unit at Sakra, and another new 1,200 tonnes per day Air Separation Unit at Pulau Ayer Merbau currently under construction. F

Alstom to Build and Maintain a 800 MW Gas-Fired Combined Cycle Power Plant for KMC in Singapore Alstom, a global leader in the supply of equipment and services for power generation, has been selected by Keppel Merlimau Cogen (KMC) Pte Ltd to build and maintain a new 800 MW power plant in Singapore. KMC is a unit of Keppel Energy Pte Ltd, the energy division of Singapore-based Keppel Corporation Limited. The order for the ﬁrst phase of the project, worth approximately €320 million, includes an EPC (Engineering, Procurement and Construction) contract for the construction of a 400 MW gas-ﬁred combined cycle unit as well as an 18-year maintenance contract. The second phase, which would also include a 400 MW combined cycle unit, based on Alstom’s technology, should be booked in 2011. When completed, the two units will increase the company’s production capacity to 1,300 MW, signaling the company’s emergence as one of Singapore’s main energy providers, and will add around 10% to the country’s capacity for electricity generation. Under the terms and conditions of the EPC contract, Alstom will provide the entire power plant and all associ-

ated equipment, including one GT26 gas turbine, one steam turbine and one heat recovery steam generator for each unit. Alstom’s combined cycle technology, based on its GT26 gas turbine, is among the most efﬁcient and reliable technologies currently available. Alstom also built KMC’s existing 500 MW combined cycle power plant in 2007, on which it is currently carrying out an 18-year operation and maintenance contract. This highlights the strength of Alstom’s relationship with KMC.

“This contract underlines Alstom’s competitiveness in Asia for combined cycle power plants.” said Philippe Joubert, President of Alstom Power. “We have every intention of building on this success and continue implementing our growth strategy in Asia.” F

KMC Plant

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FOCUS MAGAZINE January 2011

SHORT NEWS French Companies in Singapore

Bouygues Construction Signs a PPP Deal Worth €770 million for the Singapore Sports Hub Dragages Singapore, a subsidiary of Bouygues Construction and a member of the SHPL (Sports Hub Pte Ltd) consortium, has signed a contract with the Singapore Sports Council for the Singapore Sports Hub. Part of a Private-Public Partnership (PPP), the contract covers the ﬁnancing, design, construction and operation of the facility for the next 25 years. The contract is the world's largest sports infrastructure PPP. The work, which will be carried out entirely by Dragages Singapore, is worth € 770 million (for the group's share), or S$ 1.33 billion. Located on a 35 hectare site only 15 minutes from Changi International Airport, the Singapore Sports Hub is a huge integrated sports and leisure complex. Work began in September 2010 for delivery 43 months later in April 2014 and will involve up to 2,500 employees. Among the facilities to be built are: • a new 55,000-capacity National Stadium with a retractable roof and air-conditioned seating. • a 6,000-capacity indoor Aquatic Centre and a water sports centre for the general public. • a 3,000 capacity multi-purpose arena that will be fully scalable. • the existing 12,000-capacity Singapore Indoor Stadium, which will be incorporated into the programme.

• an exhibition centre, a sports museum and ofﬁce space for sporting associations. • 41,000 m2 of commercial space and food and beverage outlets. Located within the city and well connected to the mass transit system, the Singapore Sports Hub will be the country's prime sports and leisure complex while playing a key role in boosting the development of the sports industry. It will be able to host all types of world-class events such as sports events, concerts, exhibitions and conventions. F

Aerial view of Sportshub in dialogue with the City (Day)

FCI Microconnections Officially Inaugurates its Latest Facility in Singapore FCI Microconnections, a world leader in flexible printed circuits for smart cards, has officially inaugurated its latest plant in Changi, Singapore, on October 12, 2010. With the Asia Pacific region being one of FCI’s most important in terms of growth, consisting of 14 different locations spread out

over seven countries, FCI’s presence in the area has been further strengthened by the opening of its latest plant in Singapore. This plant, strategically located in Changi area, consists of stateof-the-art R&D and manufacturing capabilities. The plant, spread out over about 18,000 m2 of space, employs more 330 personnel.

“We are very pleased with today’s grand opening of our latest facility in Changi, Singapore. This event marks another break through for FCI in building a world class manufacturing organisation”, says Christophe Duverne, Corporate Vice President and General Manager, FCI Microconnections division. ”We are very thankful to our key partners whose presence today is a testimony of their trust in our continued leadership.”

Opening Ceremony of FCI Microconnections Changi Plant

“We are delighted with FCI’s decision to expand its microconnections manufacturing and R&D operations in Singapore. FCI Microconnections has also been a catalyst in the upgrading of Singapore’s supplier capabilities, and a technology innovator in product and solutions development”, says Dr Beh Swan Gin, Managing Director, Singapore Economic Development Board. F

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FOCUS MAGAZINE

SHORT NEWS

January 2011

Singapore News

Singapore’s Government Allocates S$16.1b for R&D Over the Next 5 Years The Singapore government plans to spend S$16.1 billion over the next 5 years from 2011—2015 on research, innovation and enterprise. The new allocation is a 20% increase over the S$13.55 billion which was committed from 2006 to 2010.

The council said this reﬂected the growing importance of research and development (R&D) in Singapore’s development as a knowledge—based and innovation—driven economy. Singapore’s emphasis on R&D is already paying off with some of the leading names

in the biomedical industry like Swiss healthcare ﬁrm Roche setting up here. And the country aims to increase gross expenditure on R&D to 3.5% of the nation’s gross domestic product by 2015. F Source: Channel News Asia, 17 September 2010

Singapore Ranks Top for Property Investments Singapore and Shanghai rank top among Asian cities as the best real estate investment destinations, while Osaka and Manila are seen as the least ideal, according to the survey jointly published by the global non-proﬁt Urban Land Institute and PricewaterhouseCoopers. Singapore topped the rankings on the country's strong economic growth and brisk activ-

ity in the ﬁnancial and high-tech industries. Shanghai, Mumbai and Hong Kong were the next favourites, according to the study, which is based on the responses of more than 280 property professionals, including investors, developers, property company executives and brokers. F Source: The Business Times, 16 December 2010

A*STAR to Position Singapore as an Innovation Hub for Oil and Gas Equipment Sector A*STAR and local universities collaborate to develop R&D capabilities in oil and gas equipment sector to support local marine and offshore industry. The Agency for Science, Technology and Research (A*STAR) will be initiating R&D in oil and gas equipment to position Sin-

gapore as an innovation hub for the Oil and Gas (O&G) equipment sector and strengthen Singapore’s marine and offshore industry. The announcement, made by Mr S Iswaran, Senior Minister of State for Trade and Industry and Education, at the 18th International Oil & Gas Industry Exhibition & Conference (OSEA 2010) on

30 November, highlighted that A*STAR will be collaborating with the local universities to carry out R&D programmes in Ruggedised Electronics, Multiphase Flow Analysis, and Materials for Marine and Offshore Equipment. F Source: Singapore Business Review, 12 December 2010

ICT Market to be Worth US$12b in Singapore in 2011 According to a study from IDC, the Singapore ICT market would be worth US$12 billion in 2011, up 2.9% from this year's US$11.7 billion. Within the ICT sector, the IT spending component would be worth US$7.3 billion while the telco services spend would be worth US$4.8 billion.

4.7% to US$13.5 billion. The IT spending would grow at a CAGR of 5.8%to US$8.2 billion while the telco services spend would grow by 3% to US$5.25 billion, said Mr Mortensen, who is IDC Asia Paciﬁc's Principal for Emerging Technology Research, Practice Group. F

By 2014, the ICT spend would grow at a CAGR (Compound Annual Growth Rate) of

Source: The Business Times, 9 December 2010

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FOCUS MAGAZINE

COVER STORY

January 2011

CSR in Practice

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FOCUS MAGAZINE

COVER STORY

January 2011

CSR in Practice

CSR* the Singaporean Way An interview with Mrs Joëlle Brohier-Meuter, Director, Anakout

With a GDP per capita of US$ 39,423 (2008; UN) far ahead of other ASEAN countries, and a significant role in international trade, Singapore is a regional economic leader and has undeniably a role and a responsibility for CSR in the region. How do the city-state and its companies fulfil this responsibility?

THE ORIGINS OF CSR The economic success of Singapore relies, among others, on the strong tripartism approach adopted for industrial relations after independence. After years of confrontational relationships between employers and employees, the government together with employers and trade unions agreed to move to a cooperative approach that creates good conditions in the workplace for both economic competitiveness and a high employment rate and fair wages.

THE UPTAKE OF EXPLICIT CSR IN SINGAPORE Governments across Asia have until recently been reluctant to promote CSR. To a certain extent, they saw it as a protectionist tool created by developed countries to raise barriers to imports from the developing world. However, this situation has significantly shifted for slightly more than half a decade. Thus the National Tripartite Initiative on CSR founded the Singapore Compact for CSR in 2005. The Singapore Compact engages businesses on a voluntary basis and promotes CSR through company stewardship, awareness, raising and capacity building.

“

There is a growing interest of the government and other stakeholders for the social impacts of businesses.

”

Energy Conservation Act that mandates companies consuming more than 15GwH of energy each year to hire an energy manager, monitor and report energy use to the National Environment Agency (NEA), and have an energy efficiency plan. In 2008, the BCA (Building Construction Authority) Green Mark Certified level became mandatory for new buildings. The Green Mark Scheme awards buildings according to their environmental perform-

* Corporate Social Responsibility

Companies willing to engage with stakeholders can refer to the comprehensive Singapore Green Landscape 2010, published by Green Future Solutions. Social Change With respect to the workplace, we can

POTENTIAL STAKEHOLDERS TO ENGAGE WITH

Employees International Institutions

Clients

Medias Company

A DEEPER AND BROADER DYNAMIC IS GAINING MOMENTUM Steps for the Environment In 2008, the government issued its National Climate Change Strategy. In 2009, it released the Sustainable Singapore Blueprint and the Ministerial Committee on Sustainable Development was launched. In 2010, the government announced the

ance, with several levels of performance. The NEA also provides other incentives and schemes, as well as training for environmental management.

Surrounding communities

Suppliers & subcontractors

Investors

Civil Society

State, public bodies

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CSR in Practice

point out the following initiatives: • TAFEP is the Tripartite Alliance for Fair Employment Practices. It promotes inclusive workplaces that respect diversity, in terms of age, race, gender, religion, family status or disability. It does so through a pledge to be signed by businesses, advocacy, training and company showcasing.

Two strong recent signals from public bodies The Singapore Stock Exchange released draft Policy Statement and Guide to Sustainability Reporting for consultation last August. Interestingly, the policy suggests that provisions could be taken for mandatory CSR reporting. And Singapore approved the ISO26000 standard in September 2010.

COMPANY RESPONSE • NTUC – the National Trade Union Congress - is partnering with companies on training (e2i – Employment and Employability Institute), workplace health & safety and other aspects. • AWARE – a major women’s group in Singapore – has launched an advocacy and training campaign on workplace sexual harassment. In the meantime, a strong recent interest for social enterprises has arisen in Singapore: The MYCS (Ministry for Youth, Community and Sports) organised a symposium last November, a Social Enterprise Association was founded in 2008, the Centre for Philanthropy and Social Entrepreneurship (NUS) was launched in 2009. This trend shows the growing interest of the government and other stakeholders for the social impacts of businesses. Synergies with classic businesses are burgeoning.

Some leading Singaporean companies are engaging in CSR: the Singapore Compact for CSR published in 2009 and 2010 two books showcasing 20 Singapore-based companies CSR practices: Senoko, one of Singapore electricity providers, started its move to natural gasfired efficient plants since the late nineties. To make its investments more efficient, Senoko undertook in 2006 a bold education programme in Singaporean schools, comprising mini-weather stations and a national contest where students’ teams showcased environmental projects. NTUC FairPrice Co-Operative was founded in 1973 with an overall social mission: “help stabilise the cost of living and prevent profiteering”.

At last, Sin Hwa Dee Foodstuff Industries, an SME, has for a long time adopted implicit, rather than formal, CSR policies for ensuring quality and security of their food products.

GETTING STARTED Many companies I encounter, if they are not already engaged, are thinking of it. Indeed, most are already good corporate citizens: fair human resources policies, energy, water and materials management, recycling efforts... The next challenge for companies at this stage is to engage gradually further for a stronger impact on both company performance and the society. Implementing CSR is a continuous progress scheme (see figure), you may proceed gradually. The commitment of the top management is key, as well as provisions for human and financial resources. Setting objectives and defining what is the expected impact for the company is also essential.

CDL (City Development Ltd), listed in the

IMPLEMENTING CSR IN YOUR COMPANY A CONTINUOUS PROGRESS SCHEME CSR assessment versus objectives - Reporting for stakeholders and the general public - Benchmark (peers, standards) - Certifying (report, label)

Implementing & monitoring - Check with indicators that activities are on track

Corporate Knights 100 most sustainable companies for the 2nd time in 2010, invests from 2% to 5% of the total construction costs of a building on greening it. It launched in 2009 the first CarbonNeutral© building in Asia-Pacific at 11 Tampines Concourse.

Starting

Designing a policy - Record of existing activities - Objectives and commitments - Top management commitment - Expected impact for the company

Set up action plan - Human and financial resources - Engagement with stakeholders - CSR process - CSR activities

A CSR approach will bring your company positive impacts such as: • Reputation and trust. • Compliance with laws and existing standards. • Preparedness for future laws and standards. • Reducing social & environmental risks. • Commercial success, capacity to design and market new products. • Investors attractiveness. • Creating long-term, sustainable value. • Employees’ loyalty. • Employees’ preparedness for innovation and change. • Capacity to innovate. • Cost reduction through environmental management (decrease material and energy use). Finally, it is useful to build capacities and share with peers – for this purpose, the FCCS, the Singapore Compact for CSR, as well as other business organisations are excellent platforms. F

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The Role and Missions of Singapore Compact and the Trends in CSR in Singapore An interview with Mr Seah Kian Peng, Vice-President, Singapore Compact for CSR

The foundations and origins of the national compact for social responsibility that till this day dominates social relations in Singapore can be found in the early years of industrialisation since the 1960s. From the outset, the Singapore government has put into place legislation and policies that sought to create a conducive environment for businesses, to attract foreign investment and ultimately to create quality jobs to raise people’s living standards. It established tripartism as a consultative decision-making framework in which government, labour and business collectively address the challenges of industrialisation. In May 2004, with support from national and tripartite leaders in Singapore, a

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Singapore Compact was created as a national society with a mission to provide impetus to the CSR movement in Singapore.

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CSR forum was organised to launch the National Tripartite Initiative (NTI) on CSR. The NTI was represented at the International Organisation for Standardisation (ISO) conference on CSR in Stockholm in June 2004. Subsequently, the national ISO Mirror Committee was set up as Singapore’s official country contact point, with the aim of providing consultative input to the ISO26000 Working Group.

In January 2005, the Singapore Compact for CSR was launched by Mr Heng Chee How, the then Minister of State for Trade and Industry and Mayor for Central Singapore Community Development Council. Singapore Compact was created as a national society with a mission to provide impetus to the CSR movement in Singapore. It had as its founding members the NTUC and the Singapore National Employers Federation (SNEF). In the same year, the United Nations Global Compact (UNGC) country focal point was officially launched in Singapore. The Singapore Compact for CSR functions to promote CSR as a key part of business practices and to respond to ongoing changes and developments in the economy. As a national society, Singapore Compact harnesses the tripartite efforts of government, labour and businesses to achieve broader collaboration and coordination in its role. The organisation includes a network of stakeholders from various sectors, and promotes CSR through projects, training and dialogues. A recent event is the International Singapore Compact for CSR SumLEFT Mr Seah Kian Peng, Vice-President, Singapore Compact for CSR with Mr Juan de la Mota, President, UN Global Compact Spanish Network, at the opening of the International Singapore Compact CSR Summit, 6 October 2010, Resort World Sentosa.

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mit, held in October 2010. The Summit included a line-up of distinguished guests and speakers sharing their CSR experiences and strategies, and successfully reached out to businesses in promoting CSR efforts and implementation. Many companies in Singapore devote significant time and resources to “giving back to the community”. Asian businesses in Singapore have traditionally displayed care for their employees, and have often given back to the community by means such as building schools and running hospitals and helping the needy. Community spirit is one of Singapore’s shared core values, and provides the context in which philanthropy and volunteerism are encouraged and recognised. Many companies in Singapore view con-

CSR in Practice

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Community spirit is one of Singapore’s shared core values.

tributing to society as an activity that takes place outside of their core business activities, rather than tap on their specific strengths to more effectively respond to needs of the community, as well as to broader economic, social and environmental challenges. A national survey commissioned by the Ministry of Trade and Industry (2008) revealed a very low level of awareness of Corporate Social Responsibility amongst companies operating in Singapore. Out of the 507 companies surveyed, only 40 % were aware of the term “CSR”. This suggests that there is a gap between local companies’ understanding of business responsibility and international definitions of CSR.

SOCIALLY RESPONSIBLE & SUSTAINABLE: COMPANY PERSPECTIVES & EXPERIENCES published by Singapore Compact, edited by

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Broadly speaking, however, companies in Singapore are expected to meet the codes of practice and legislation concerning issues such as corporate governance, safety standards, pollution control and environmental health requirements. Singapore Compact for CSR seeks to be an effective multi-stakeholder platform for developing strategies in implementing CSR policies and practices, bringing CSR movement in Singapore to a higher level. We invite all to join Singapore Compact and embark on this journey with us as we all do our part to make CSR a part of our lives in every sense of the word. Together, we can contribute to sustainable development and the well being of our stakeholders and society as a shared responsibility. F

Ms Evelyn S. Wong with the contribution of Mrs Joëlle Brohier-Meuter Since 2005, the Singapore Compact for Corporate Social Responsibility has promoted its goals in big and small, local and foreign enterprises in Singapore. This book looks at the CSR practices of 10 companies functioning with different systems and in different fields. It also tracks the continuing journey of 10 other enterprises which were reported on in 2009.

BOTTOM From left to right: Mr Thomas Thomas, Executive Director of the Singapore Compact for CSR; Dr Yaacob Ibrahim, Minister for Environment and Water Resources; Ms Joëlle Brohier-Meuter, contributor; and Mr Brendan Wauters, President & CEO, Senoko Energy, at the book launch, International Singapore Compact CSR Summit.

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Singapore Moves on Sustainability Reporting By Mr Murray Sayce, Technical Director, Sustainability Services, Bureau Veritas Solutions – UK

CORPORATE SUSTAINABILITY REPORTING With increasing global interest in the responsibility of corporates and business in general towards managing environment, health, safety and social risks, companies that address and manage such risks are also becoming more open in communicating their position and performance. Such corporate reporting now extends beyond standard financial and corporate governance reporting to incorporate an account of overall sustainability management.

THE CURRENT TREND It is now generally agreed that Corporate Sustainability reporting has gone main stream – more than 80% of the largest 250 companies worldwide (G250)1 issued reports in 2009. Since 2005 the number of G250 companies that issue stand-alone corporate responsibility reports has risen

from 52% to 79%, or 197 of 250 companies in total. More than two thirds of the Global FT 500 are now producing reports and there are now more than 3500 such reports produced annually. The question is no longer “Who is reporting?” but “Who is not reporting?”. Trends are changing as Asia, Australasia and the Americas begin to increase the reporting rate, Europe still maintains steady and significant growth and countries such as Russia and the Eastern European states are beginning to make an impact. Asian growth in the interest of reporting is attributed to government and regulatory involvement and also to a growing awareness amongst civil society of sustainability concerns. Singapore has not set any legislation or regulations with respect to sustainability disclosure. It is accepted that its government prefers persuasion in accord with

Singapore’s political and cultural values, emphasising ethical leadership and the promotion of social responsibility. Singapore’s “Policy Statement and Guide to Sustainability Reporting”, issued in August 2010, is a strong indication of the direction that such corporate accounting and reporting should take for our own listed companies.

POLICY STATEMENT AND GUIDE TO SUSTAINABILITY REPORTING – THE FACTS The recent issued Policy Statement and Guide to Sustainability Reporting by the Singapore Exchange is intended to encourage listed companies in reporting their accountability on financial performance, how they achieve the results and what impact they have on the environment and the communities within which they operate.

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Sustainability reporting is currently on a voluntary basis and may become a leading ‘rules and regulatory’ requirement in future for all the public listed companies in Singapore. There are mixed views of the mandating of such reporting but either way, we expect to see much more reporting action at the highest levels.

MAIN ELEMENTS OF THE POLICY STATEMENT AND GUIDE The Singapore Exchange’s Policy Statement and Guide to Sustainability Reporting (SGX Policy and Guide) of 2010 includes good corporate governance and improved stakeholder communication. It encourages the adoption of international accepted reporting frameworks, such as the Global Reporting Initiative (GRI) where it cover the subject of materiality, stakeholders, sustainability context and the completeness in identifying the social and environmental impact. The policy statement of the SGX Policy and Guide hints that such reporting may become mandatory in future, stating that "SGX is of the view that as more companies become inspired to adopt sustainability reporting, it will be natural to take the next step on guidelines and standards leading to rules."

CSR in Practice

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The question is no longer “Who is reporting?” but “Who is not reporting?”.

Companies also need to observe applicable industry-specific reporting frameworks for a more meaningful assessment of risk and performance. These industries include the oil & gas, mining & metal sectors, chemical and apparel industries, palm oil producers, and forestry companies, where they post a high environmental exposures and impacts. Below are highlighted some of the benefits of sustainability reporting to organisations of all sectors, big or small.

THE ADVANTAGES OF REPORTING The advantages of corporate sustainability reporting are evident in making legitimate and credible that information presented to the public, thereby providing confidence over its reliability, accuracy and balance. With this greater degree of confidence key stakeholders are able to take informed judgements, decisions and actions. A balanced report demonstrates to stake-

THE KEY POINTS OF THE SGX POLICY AND GUIDE – AND WHAT THESE MEAN TO COMPANIES – ARE AS FOLLOWS: -> The Board is responsible for matters of sustainability as it leads and directs the company; -> Environmental, social and governance considerations are important for the long term performance of the company; -> No single standard is advocated, but the Global Reporting Initiative’s Sustainability Reporting Guidelines which are linked to the UN Compact principles, are among the globally recognised standards; -> Applying global standards is important for cross-jurisdictional comparability and to give confidence that SGX-listed companies aim to achieve global best practices; -> Sustainability reporting is particularly relevant for companies that operate in industries that are susceptible to environmental risks, e.g. oil & gas, mining & metals, raw material processing; chemical and apparel industries; heavy users of natural resources such as palm oil producers, forestry companies, etc; -> Sustainability reporting is also particularly relevant for those companies that are part of a supply chain where end customers demand that suppliers behave responsibly; -> Emphasis upon the importance of independent assurance of the report from credible assurance firms.

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holders the organisation’s long-term commitment to sustainable development, responsible business practice, accountability and transparency. This will send out vital messages to the opinion of investors (e.g. the Socially Responsible Investment (SRI) community). The importance of rating agencies (e.g. DJSI, FTSE4Good) becomes all important in maintaining a decent external ranking, in turn inviting the interest of those investors. Increasingly, mainstream investors of listed organisations are beginning to take note, as exemplified by the Singapore Guide. It is possible that they would use such rankings as well as others; but it is generally well established that any potential investor will be taking a growing interest in a company’s sustainability report to protect its investment against unforeseen Environment, Social and Governance (ESG) risks. Increasingly in the limelight is a critical view of corporate and brand ‘greenwash’ and ‘spin’. The need to build credibility in the public domain through a regular and consistent reporting model that produces reliable information is becoming critical. Regular and rational reporting can enable a business to defend itself against such allegations through the building of trust. Over time it is possible that corporate sustainability reporting will align with financial accounting, providing the context that key stakeholder groups pursue in linking the sustainability performance of a business with economic considerations. This ‘integrated reporting’ approach is viewed as a future trend but of course, a company must first build experience in producing a reliable, accurate and balanced account of its ESG risks and opportunities. F

NOTE 1 The G250 companies are drawn from the Fortune Global 500 List (2007) and represent over a dozen industry sectors

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A Retailer with a Heart An interview with Ms Angela Soo, Deputy Director, Corporate Communications, NTUC FairPrice and Assistant General Manager, NTUC FairPrice Foundation and Mr Laurent Levan, Director, Group Business Development & Special Projects, NTUC Fairprice Co-Operative Ltd

FairPrice is committed to be a leader in Corporate Social Responsability.

FAIRPRICE IS HIGHLY INVOLVED IN SERVING THE COMMUNITY. COULD YOU GIVE EXAMPLES OF YOUR ACTIONS IN SINGAPORE?

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NTUC FairPrice’s CSR journey started right from its inception in 1973 when it was founded by the labour movement in response to fears of food shortages and price increases due to oil price fluctuations during the period. Through the years, NTUC FairPrice has stayed true to its social mission to provide essential goods to customers at affordable prices.

mitted to be a leader in CSR, serving the community and caring for our environment. We try to also spread the spirit of giving and sharing through our CSR programmes.

Apart from this, FairPrice continues to put in place a range of community related initiatives targeted mainly at helping the poor and needy, nation building and community bonding, and advancing workers’ welfare. It is in our vision to be a retailer with a heart. For this reason, FairPrice is com-

One such project is the textbooks project, which has been running for 28 years to help reduce textbook expenses for needy students. Every year around November, our customers and the community are encouraged to donate textbooks at our stores. FairPrice staff, volunteers from the schools and the community would then assist in collecting, sorting and distributing the textbooks; making this initiative truly a community project by the community for the community.

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To fulfill its social objective of helping the poor and needy, FairPrice also supports community projects like the Boys’ Brigade’s annual Sharity Gift Box (BBSGB) initiative to spread a little cheer to the less fortunate during the festive season. BBSGB aims to provide essential items and fulfill specific wishes for the less privileged. The Boys’ Brigade Sharity Gift Box is an annual event held during the Christmas season which collects gifts from the public for distribution to the needy in Singapore. For 10 years, FairPrice supported this initiative by lending its stores as collection points for the gifts and providing logistical support. FairPrice Online also provided a platform for the public to make donations online towards the project.

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As a social enterprise, we are committed to donating part of our earnings to the FairPrice Foundation to help provide a better life for the community. FairPrice has committed to donate S$50 million by 2018 to NTUC FairPrice Foundation to help achieve its social goals. NTUC FairPrice Foundation focuses its giving on three strategic thrusts – the poor and needy, nation building and community bonding, and advancing workers’ welfare. Since inception in March 2008, the Foundation has donated over S$23 million in cash and gifts-in-kind to various causes. This year, FairPrice Foundation gave out another S$1 million in food vouchers to help needy families cope with rising food prices and inflation. A total of S$8 million have since been contributed through this initiative when it was first launched in 2002. As a socially responsible retailer and an industry leader, NTUC FairPrice also recognises the importance of environmental sustainability and is passionate about doing its part to promote environmental awareness in Singapore.

CSR in Practice

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The FairPrice Foundation to help provide a better life for the community.

to each shopper who brought their own reusable bags when they shopped with us. We have since given out more than S$710,000 in rebates. WHAT GOOD PRACTICES DID YOU PUT IN PLACE IN TERMS OF HUMAN RESOURCES MANAGEMENT? As a fair employer, we ensure that our people are hired on merit. We have an equal ratio of male and female staff in senior management positions and a healthy percentage of our staff is above 40 as well. Our staff enjoy fair and competitive benefits like health benefits and flexible work arrangements to ensure better work life balance. We also give out study grants and hardship grants to staff.

Our signature textbook collection project aimed to not only help needy students save on textbook expenses, it also encouraged recycling. To date, we have redistributed and recycled over 2 million textbooks.

Apart from this, FairPrice also believes strongly in professional development for our staff. In the last financial year, we sent our staff for over 185,000 hours of training in various professional and retail related courses. We also subsidise or sponsor deserving staff who wish to upgrade themselves by pursuing programmes ranging from diplomas to masters’ degrees.

We also launched our Green Rewards scheme in 2007 to encourage shoppers to bring their own bags. We gave out 10 cents

WHAT ARE THE MAIN COSTS AND BENEFITS THAT FAIR PRICE GAINS FROM ITS CSR EFFORTS?

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CSR has been an ongoing journey for FairPrice from the very beginning when it was founded to moderate the cost of living by providing basic essentials affordably. We have since established ourselves as a trusted household name and one of the top retailers in Singapore. This is largely due to our mission of being a good corporate citizen. An organisation’s success is very closely linked to what it does beyond meeting its bottom line. As a social enterprise, we have the best of both worlds, in a sense, as our business goals are just as important as our social goals. Our customers know that every dollar they spend with us will go in some way towards helping the community. We aim to do well, so that we can do more good. Having a strong CSR focus also allows us to attract like-minded employees and instills a sense of pride in our employees. One of the top reasons staff have said that they choose to work at FairPrice is because of our strong community focus. WHAT DOES THE FUTURE HOLD FOR CSR IN FAIRPRICE? Our social mission will always remain at the core of our business, which is fundamental. Beyond that, we are looking at how we can do the right thing for our customers, our staff, our environment and the community. Our recent win at the inaugural Singapore Compact for CSR Awards as the Community Developer Award recipient has spurred us on in our CSR efforts. Internally, we have set up a high-level CSR Committee that will develop strategic directions to ensure that we take a focused and holistic approach towards CSR, and develop KPIs (Key Performance Indicators) that will help us to set specific targets and chart our progress. As one of the largest retailers in Singapore, we believe we can do more good. F LEFT PAGE FairPrice Textbooks Project. LEFT Recycling corner at eco-friendly supermarket in City Square mall.

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The Better Tomorrow Plan By Mr Neil Barett, Vice President, Sustainable Development, Sodexo

The Better Tomorrow Plan is Sodexo’s sustainability plan for a better future. The Better Tomorrow Plan has 3 priorities, 14 commitments, one journey forward covering 80 countries and 34,000 sites and engaging our 380,000 employees. Sodexo continues the mission it has had since 1966: to improve the quality of daily life and to contribute to the economic, social and environmental development of the communities, regions and countries in which it operates. In 2009, Sodexo put in place a new worldwide Corporate Citizenship roadmap, “The Better Tomorrow Plan”, to strengthen its performance in sustainable development and measure the impact of their actions. Sodexo’s clients and the markets are placing additional emphasis and resources on sustainability initiatives. As our services have sustainability aspects, whether in schools, hospitals or companies, our clients and markets look to Sodexo for commitment and visible performance im-

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We anticipate that our commitments will support client retention as well as helping us to win new business.

provements to help them achieve their own sustainability objectives. Our clients, consumers and employees are increasingly aware of the connections between our services and sustainability. For example, they are concerned about where their food comes from, how and by whom it was made, and the links between sustainability and health. It is increasingly clear that our clients ex-

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pect our commitment to sustainability. We anticipate that our commitments will support client retention as well as helping us to win new business. Sodexo, in many countries, is focusing on energy management, building efficiencies, and logistics. These activities create opportunities to deliver additional value to clients and throughout the supply chain. More and more clients are buying green –

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this is evidenced by the growing requests in tenders for information about our sustainability credentials. The Better Tomorrow Plan seeks to address the issues that Sodexo has identified as being material to its market and stakeholders and is made up of 3 core pillars: We Are: The fundamentals that are the cornerstone of a responsible company. Sodexo’s strong philosophy and respect for ethical values form the basis of its commitment to corporate citizenship. -> Core values: Service Spirit, Team Spirit, Spirit of Progress. -> Ethical Principles: Loyalty, Respect for people, Transparency, Business Integrity. We Do: 3 priorities and 14 commitments for action: -> Actively promote Nutrition, Health and Wellness. -> Support the development of Local Communities. -> Protect the Environment. We Engage: Dialogue and joint actions with its stakeholders. Sodexo will strive to engage our stakeholders through common impactful actions that involve listening and maintaining a dialogue with them, as well as influencing practices at the sites where Sodexo operates and beyond. This plan will develop a central position within the networks and support opportu-

CSR in Practice

nities to meet and engage with more and more stakeholders with the aim of being recognised as the benchmark reference and sustainability leader in our 3 priorities. When Sodexo launched its Better Tomorrow Plan in 2009 it made a commitment to

define, implement and consolidate a range of indicators in order to monitor and manage the achievement of our Plan. They have done this and have carried out an extensive inventory of these indicators for the baseline year 2008/09 as well as for fiscal year 2009/10. F

AMONG SODEXO’S 1,000 GOOD PRACTICES IN OUR REGION Actively promote Nutrition, Health & Wellness In China, Sodexo has developed the “Wellness programme” at Nokia HQ to improve the quality of life inside and outside of the workplace. Staffed by professionals, “The Gym” is a full-service fitness centre featuring exercise equipment, an active group exercise programme, personal training and healthy meal offerings, while the Hub combines salon, massage and relaxation services. Lifestyle coaches have provided over 1500 complimentary physical assessments. Each day, 407 employees visit wellness facilities, a 60% increase over 2008, and 74% of Nokia’s 2,400 employees have registered for the Gym, group exercise classes and other wellness programmes. Support the development of Local Communities Our employees around the world join forces each April to fight hunger in their local communities during the Servathon. In 2010, 28 countries participated in the Servathon, which involved more than 39,000 employees and the donation of 175,000 kilos of food. In Thailand, as part of Servathon 2010, 200 Sodexo and client volunteers organised a special dinner for 1,800 orphaned children. Employees also repainted the orphanage and refurbished it with cooking utensils, ceiling fans and air compressors. Protect the Environment In Singapore and in other countries around the region we are working with the WWF and the Marine Stewardship Council (MSC) on our sourcing of fish and seafood and the certification of our menus. Specifically in conjunction with the WWF we are working on the development of a sustainable fish and seafood programme that not only involves Sodexo only providing sustainable fish but also includes student awareness and education programmes concerning this topic. After an audit of IMPACT Exhibition Centre energy usage in Thailand, Sodexo was awarded a 5-year contract for Facilities Management starting January 2008. The contract gives Sodexo the ability to apply new methods of energy savings. From day one, the Sodexo team was able to ‘tune’ the facility’s vast air-conditioning plants, which involved many actions from preventative maintenance programmes to the installation of peak demand metering at the three main centres in order to take advantage of best pricing. Sodexo’s implementation at IMPACT delivered annual combined savings of 5.8%. This power saving could run 595 UK households for one year. F

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Social Innovation at Danone By Mrs Laurence Tournerie, Vice-President Business Acceleration Asia Pacific

Corporate Social Responsibility is in the DNA of Danone. At Danone, we always talk about the “dual project”, which aims for both business success and social progress. The dual project is a key word in Danone jargon that any new comer to the Group has to understand and endorse. The first manifestation of this long time commitment lies in the Group’s mission: “Bringing health through food to as many people as possible”.

Over the years, Danone has evolved in its activities, and since 2007, the Group has been organised around four key business areas that bring to life the mission: dairy products (e.g. yogurts, probiotic drinks, fresh dairy based desserts), waters (e.g. still water, sparkling water, flavoured aqua drinks), baby nutrition (e.g. infant formula milk and baby foods) and medical nutrition (e.g. specialised nutrition for children, for the elderly and other vulnerable people). The Group has made a strong commitment to developing products that provide quality nutritional solutions for all consumers, including those with lower purchasing power, in a growing number of countries. There are many innovative initiatives on corporate social responsibility at Danone. In this article, we will focus on a couple of these, one of them in the Asian region.

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It is a bottom up approach rather than a top down one.

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Dhaka, Bangladesh, at the end of November, attended by a team from Danone and a team from Grameen, to discuss what this partnership could be about. Just a few months later, in March 2006, Grameen and Danone were able to announce the creation of Grameen Danone Foods Ltd. This unique initiative was intended to combine Danone's expertise in the field of healthy foods with that of the Grameen Group, a specialist in micro-credit for the poor and economic development.

An initial workshop was organised in Grameen Danone Foods Ltd aimed to offer healthy food to Bangladesh's least well off, who often suffered from nutritional deficiencies, and to fight poverty by establishing a unique, "proximity-based" business model. One of the main objectives of Grameen Danone Foods Ltd was to promote a local business activity and to indirectly create jobs in the agricultural industry, and in sales and distribution. To ensure the initiative's long-term success, the idea was to offer appropriate micro-financing solutions and professional training tailored to the people from local communities who would be taking part in the project. Reflecting the key values held by both companies, Grameen Danone Foods Ltd committed to protecting the local environment, and to promoting the use of renew-

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able energy for its various activities.

THE DANONE ECOSYSTEM FUND

Grameen Danone Foods Ltd's primary objective was to launch a dairy product at a highly affordable price. The product was developed to meet the specific nutritional needs of Bangladeshi children, guaranteeing them harmonious growth whilst providing them with all the benefits of milk and the micronutrients they lacked.

In 2009, Danone set up the Danone Ecosystem Fund to develop and strengthen the business of direct partners, in particular milk producers, who make up its ecosystem. Initiatives to be supported by the Fund are proposed by our country business units, so it is a bottom up approach rather than a top down one. There is a clear and thorough selection and decision-making process for projects to be supported by the Fund: • Business units identify potential projects. • The Fund team screens them. • A Social Innovation Committee reviews them for consistency with Danone policies and the Fund’s purpose. • The Board of Directors decides on the amount and nature of the investments to be made.

A first plant was built in Bogra (around 250 km north of Dhaka) and started operating at the beginning of 2007. Today, Shokti doi (literally meaning “which builds strength”) is a very popular product among the local children and the business employs more than 500 ladies who distribute the yogurt on the ground in the Bogra area. More than 300 farmers are involved in the supply of raw materials for the production in the local factory. Looking for new ways to move further ahead in this direction, Danone set up in December 2007 danone.communities, an investment fund with a special focus on financing for social businesses in different parts of the world.

When the fund was created, Danone made an initial contribution of 100 million euros to the fund. For a period of five years from 2010, the Fund will receive contributions of up to 1% of Danone’s annual net income. As soon as it was created, the Fund began supporting its first projects: La Petite Reine in France, an organisation that

brings the unemployed into the workforce by hiring them to make small deliveries to bakers, take-away outlets and neighborhood shops on electric delivery tricycles. And a project in Ukraine, aimed at setting up, together with a local NGO, 20 cooperatives bringing together small dairy farms near the Danone Ukraine dairy factory and helping them to operate more efficiently and benefit from their production. To conclude, the social dimension is truly brought to life at Danone, to the extent that it is a very significant part of the personal performance assessment – and of the bonus- of each Director in the Group. As Danone’s Chairman and CEO Franck Riboud puts it: “A business exists and endures only because it creates value for society as a whole […] which means serving men and women in their daily life, providing products, services, employment and dividends.” F

LEFT PAGE The Bogra factory TOP Grameen Danone ladies selling the yoghurt

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CSR in Practice

A Corporate Citizen of the World By Mrs Christina Lim, Corporate Communications Manager, L’Oréal Singapore

“We believe that to be an exemplary company in this day and age, we have to think about the community and give back to the community." As spoken by Managing Director, Christopher Neo, of L’Oréal Singapore, this French company lives up to its reputed commitment to be “a Great Business”, “a Great Place to Work”, and importantly, ”a Great Citizen of the World”. With the setup of L’Oréal Corporate Foundation in 2007, L’Oréal has an annual budget of €40 million active in three main areas: Science, Education and Solidarity. These three pillars of Corporate Social Responsibility (CSR) are evident in their materialisation in Singapore. In Science, L’Oréal Singapore celebrates and recognises the scientific achievements of outstanding women in their For Women In Science programme. In Solidarity, L’Oréal Singapore organises monthly Touching Colours workshops aimed at improving the self-esteem and lives of the visually handicapped. In Education, L’Oréal Singapore supports a Hairdressers Against AIDs programme by educating its extensive net-

work of hairdressers on HIV, so that they can create awareness amongst their clients in turn.

material sciences, focusing on various eco solutions through a range of nano-technological advances.

For Women In Science is L’Oréal Singapore and UNESCO’s annual National Fellowships to outstanding women with significant accomplishments in scientific research. It hopes to encourage them to pursue science as a career and endorse their effective participation in Singapore’s development as a progressive science hub and Asia’s Innovation Capital.

As Christopher Neo commented, “The L’Oréal Singapore For Women In Science (FWIS) National Fellowships support female scientists pursuing research locally, and highlight them as role models for young women in science. The three award recipients have displayed passion and determination in finding solutions to important global issues – we are pleased to recognise such excellence. Science is the bedrock of the L’Oréal business and we

Built on the belief that the world needs science and science needs women, three outstanding women in Singapore are awarded fellowships worth S$20,000 to support them in their research. This is determined by a jury panel comprising eminent members of Singapore’s scientific community. This year, Dr. Low Hong Yee, Dr. Madhavi Srinivasan and Dr. Yang Hui Ying were honoured for their work in the

LEFT The world needs science; Science needs women. L’Oréal Singapore partners with UNESCO and A*STAR to recognise women for their outstanding achievements in the field of Science. RIGHT Winners of the L’Oréal Singapore FWIS National Fellowships 2010 receive their awards at the presentation ceremony.

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pledge our long-term commitment to Singapore’s scientific progress through this programme.” L’Oréal Singapore also stands by the less fortunate through its CSR efforts towards Solidarity. Together with the Singapore Association for the Visually Handicapped (SAVH) and Lighthouse School, the Touching Colours programme seeks to touch the lives of the visually impaired through community outreach initiatives such as fund-raising, visits to SAVH and Lighthouse School, and grooming workshops which teach the basics of make-up, skin and hair care. Christopher Neo explains, “Besides bringing friendship to the visually impaired, I think we do provide a practical element. These beneficiaries will graduate or go out into the wider society. Being neat and tidy is not only practical from a social point of view, but it’s also great for boosting confidence.” The Touching Colours programme is delivered by a L’Oréal hair, skin or make-up trainer. It includes a make-up kit customised in Braille so the visually impaired can identify the products. A specially-constructed make-up storage device with compartments was also developed to help them along.

CSR in Practice

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L’Oréal Singapore has certainly made being a “Great Citizen of the World” an intrinsic part of its company DNA.

35-year-old Carolyn Toh, a beneficiary of the Touching Colours programme happily shared, “I am better able to express myself through make-up after attending the workshop. People compliment me and my sighted friends tell me my skin is better. It has given me more confidence to meet people now.” On the final pillar of Education, Hairdressers Against AIDs is an exemplary programme that sees L’Oréal mobilising its extensive network of hairdressers and salon owners to create HIV awareness amongst the public. To date, more than 1000 hairdressers in Singapore have undergone the training and efforts are ongoing to ensure the programme’s continued success. All of these and more come under the L’Oréal Singapore umbrella of corporate philanthropy. Whether L’Oréal Singapore externalises CSR by sponsoring the Singapore Cancer Society to help women suffering

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from cancer under a Look Good, Feel Better programme, or develops its own internal CSR efforts by encouraging staff to participate in L’Oréal Citizen Day and raise funds for the needy, it is clear that L’Oréal Singapore’s focus is to make CSR work for them. As L’Oréal says, there wouldn't be a need for companies to build a business case around CSR if the value has been entwined with the overall organisational strategy. L’Oréal Singapore has certainly made being a “Great Citizen of the World” an intrinsic part of its company DNA. F

LEFT L’Oréal Singapore Managing Director, Christopher Neo, receives the “Guide of the Blind” Award from Ms Josephine Teo, Member of Parliament of Bishan-Toa Payoh GRC, on International White Cane Day 2010. RIGHT Male and female clients from SAVH and Lighthouse School learn to make up, care for their skin and hair from L’Oréal Singapore’s Touching Colours workshop.

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CSR in Practice

Shaping and putting CSR into Action in Singapore By Dr Victor Kuk, Regional CEO – Southeast Asia and Greater China, AXA Insurance

At AXA, Corporate Social Responsibility encompasses its overall company strategy. AXA is committed to contribute to sustainable economic development and to the interests of society by taking responsibility for the direct and indirect impact of its activities on key stakeholders, including: customers, employees, shareholders, suppliers, communities and the environment. Using its business expertise, AXA is also helping to build better understanding of the risks faced by individuals and society at large. As one of the top 3 motor insurers in Singapore, AXA has taken the step to raise awareness of road safety. Since 2009, it initiated an annual Road Safety Survey to understand Singapore drivers’ behaviour on the road. Findings from this survey revealed commonly committed traffic offences admitted by respondents such as driving at more than 10km/h above the speed limit and going through an amber

light. These insights are key to building AXA’s annual Road Safety Campaign to promote safe driving behaviour to its customers and the public in a fun and engaging manner. An Online Road Safety game and an Advanced Safety Driving session are some examples. As a responsible corporate citizen, AXA is dedicated in building a culture that promotes employee volunteerism and corporate giving to support the community in which it operates. Its community programme known worldwide as AXA Hearts in Action, is an employee-driven initiative to provide assistance and support to people suffering from exclusion. It can take the form of fund-raising and/or coordinating a meaningful activity that benefits a chosen charity, society or group of underprivileged individuals. As a responsible employer, AXA creates a

workplace built on its values that fosters diversity and equal opportunities for all, promotes employee participation, encourages professional development, and supports employee well-being. For example, AXA’s Workplace Health Promotion programme gives employees the opportunity to regularly take part in various activities targeted at promoting their physical well-being throughout the year. Weekly walks, salsa lessons, healthy eating tips… are just some examples! For its efforts, AXA is recognised as a responsible employer by the Health Promotion Board since 2008. It received the Singapore Health Award (Gold category) in 2010 and the Corporate Fitness Award. F TOP In 2010, AXA employees and some AXA agents volunteered their time to spend a Saturday morning with 150 elderly from the Kaki Bukit Senior Activity Centre. Besides being entertaining, the lively activities also reinforced road safety tips for these senior citizens.

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CSR in Practice

Placing CSR at the Heart of its Businesses By Mr Ben Hunter, CSR Co-Ambassador, Société Générale CIB Singapore The Corporate and Social Responsibility (CSR) function at Société Générale Corporate and Investment Banking (SG CIB) has as its main aim, to ensure that the bank meets its commitments and satisfies the expectations of its stakeholders with respect to sustainable development. SG CIB’s aim is to be a leading financial institution in CSR: to take a responsible stance in the way it carries out its banking activities and to ensure it contributes to society and to our environment. More specifically SG CIB seeks to develop its finance, investment and market businesses in sectors which have a positive social and environmental impact, such as renewable energies and waste treatment. SG CIB is also working towards achieving carbon neutrality by 2012, and is striving to limit the direct impact of its activities on the environment. Finally through SG CIB's citizenship programme, the bank is devoted to supporting charity organisations in the different countries in which the bank is present.

A CULTURE OF COMMITMENT Under the global theme of "social inclusion via education", the Bank's CSR initiatives have multiple purposes: • Raise funds for charity, particularly in respect of education; • Encourage staff engagement with the community and to assist with talent development; • Raise staff awareness on social issues and environmental development; • Encourage cross-department communication / co-operation to promote CSR aims and activities; • Highlight employee's participation in CSR activities within and outside the bank.

way SG CIB does business with clients and in relation to interaction in the community. In Singapore, SG CIB supports and works closely with the Student Advisory Centre (SAC), as well as some other approved charities. SAC satisfied the educational focus outlined in the Societe Generale preferred charity guidelines, as the relatively young charity organisation focuses on education through financial and other support for students from low income families, and for troubled youth. The SG CIB staff’s enthusiastic involvement in activities with the SAC supported children, generous donations, and support of successful fundraising activities, have led to a total SG CIB contribution (to SAC thus far in 2010) of over 1,200 hours and S$80,000.

IN SINGAPORE The Chief Country Officer of SG CIB in Singapore, Maurice Nhan, has a keen and active interest in the bank’s CSR programme. Mr Nhan’s enthusiasm has been embraced by his staff, with respect to the

SG CIB’s fellow group company, Société Générale Private Banking, actively supports the Down Syndrome Association in Singapore, which provides education and support services for children, adults and families whose lives are affected by Down syndrome. F

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CSR in Practice

CSR is an Opportunity An interview with Mr Eric Moukarzel, Head, Corporate Social Responsibility, Sanofi-aventis Asia Pacific

Sanofi-aventis is the fourth largest pharmaceutical company worldwide. The Group’s vaccine division, Sanofi pasteur, is the world leader for human vaccine production and commercialisation. With nearly 100,000 employees in over 100 countries, Sanofi-aventis has core strengths in the field of healthcare: a worldwide presence, market leadership in vaccines, major biological products and a strong and long-established presence in emerging markets.

WHAT IS YOUR ROLE AS HEAD OF CSR FOR SANOFI-AVENTIS ASIA PACIFIC? The global CSR direction’s goal is to bring together all the Group’s major initiatives in the economic, social and environmental fields, access to medicines, diversity and humanitarian partnership. Its objective is to rise to the challenge of supporting all Sanofi-aventis entities in addressing the major CSR issues, and to organise crossfunctional projects. For this to happen, it is important to improve awareness among all employees about Corporate Social Responsibility. This above all requires being even more attentive to both internal and external stakeholders. In this frame, my mission is to ensure the good and timely implementation of the Group's CSR strategy and guidelines in these countries, through concrete initiatives in the field and in collaboration with global CSR directions. My role is therefore to identify local challenges and determine priorities in collaboration with local CSR representatives, in line with the Group’s global CSR strategy. I am also in charge of supporting countries with the concrete implementation of global and local initiatives, and to share information about existing CSR initiatives within the region. COULD YOU GIVE EXAMPLES OF YOUR CSR ACTIONS IN THE REGION? The CSR function in Sanofi-aventis is encompassing all the Group’s major initiatives in the economic, social and environmental fields, access to medicines,

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At Sanofi-aventis, Corporate Social Responsibility is more than a commitment; it is seen as an opportunity.

diversity and humanitarian partnership. Sanofi-aventis is active on all these fronts in Asia Pacific: • In the field of access to medicine, “Innovation for Life” was introduced in Indonesia and the Philippines in 2009. This programme promotes access to innovative therapies such as insulin glargin (Lantus®) for diabetic patients who without this programme would not have access to this product. It includes an adapted pricing policy and services for patients and healthcare professionals. In the span of a few months in 2009, more than 2,000 new Indonesian patients were able to take advantage of this initiative. In Thailand, the TB Free programme is providing first-line fixed-dose combination treatments Rifafour® and Rifinah® to patients suffering from tuberculosis. This initiative is a partnership with the local Bureau of Tuberculosis, the National Health Security Office, the government pharma organisation and the national medical school. Approximately 1000 patients benefit from this programme every month. • Sanofi-aventis is also very active on the humanitarian front in Asia Pacific, in association with NGOs that are supported either centrally or locally. In the Philippines, the NGO Caméléon aims

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at protecting young girls from physical and sexual violence. The association Virlanie welcomes and takes care of mentally handicapped children living in Manila. In India, Sanofi-aventis is supporting Inter Aide, a NGO helping to the development and fighting against tuberculosis in slum areas. In Pakistan, Bangladesh, Thailand and the Philippines, Sanofi-aventis has a partnership with UICC (Union Internationale Contre le Cancer) whose objective is to support children fighting against cancer. • As far as diversity is concerned, Sanofiaventis has launched at the end of 2009 in Asia Pacific and other parts of the world the World Diversity Tour, an awareness-building and informational programme designed to highlight the Group’s commitment to diversity, establish local initiatives and communicate about these initiatives. • As one last example of our engagement in CSR matters, I would mention in the environmental field the Hangzhou industrial site in China that received the ISO 14001 environmental certification in 2009. Many more examples of Sanofi-aventis’ commitment to Corporate Social Responsibility related matters could be cited. Un-

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fortunately, I can’t list them all! WHAT ARE THE BENEFITS OF DEVELOPING A CSR APPROACH FOR A COMPANY? At Sanofi-aventis, CSR is more than a commitment; it is seen as an opportunity. CSR enables us to choose the most sustainable growth vectors for Sanofi-aventis, generating value for the patient and for the men and women who work for the Group, and who are proud to give a sense of meaning to their jobs. Moreover, it increases the Group’s visibility in front of stakehoders and investors who have a real interest in these matters. It also participates in making employees proud to be part of a Group that demonstrates a true engagement in these issues. WHAT ARE THE MAIN DIFFICULTIES ENCOUNTERED? One of the challenges is to increase awareness around the CSR concept in general and the Group’s approach in particular, inside and outside the company. These subjects are not always considered as key priorities and may not receive the full attention they deserve yet. There is also a need to anticipate and provide information about the CSR evolution in the region in which you are operating. This requires interactions on a constant basis with regional and local stakeholders involved in CSR matters. Hence the need to develop a strong network. IMPLEMENTING A CSR POLICY IS A REAL INVESTMENT, IS THE RETURN ON INVESTMENT WORTH IT? The answer is undoubtedly yes. First, because rating agencies are scrutinising companies’ CSR investments and commitments. This dimension is taken into consideration in any company’s rating nowadays. Hence the need to perform in the area of CSR as well. Sanofi-aventis is actually proud to be this year again part of the few healthcare companies included in the Dow Jones Sustainability Index (DJSI). In the name of Sanofi-aventis, Chris Viehbacher (CEO of Sanofi-aventis) and Gilles Lhernould (Senior Vice President, Corporate Social Responsibility) also re-

CSR in Practice

ceived earlier this year the “Social Responsibility” Award on the occasion of the 7th edition of the “AGEFI Corporate Governance Grand Prix Award 2010” organised by the financial daily Agefi. These Awards recognise the SBF 120 (stock market reference index grouping 120 French companies) issuers that meet the level of excellence required by investors, both in terms of transparency and the effective implementation of good practices.

also interested in hearing about Sanofiaventis’ engagement in CSR.

Moreover, current and potential future investors are very attentive to these matters. Today, most private and public investors enquire on the CSR performance of the entity they are interested to invest in.

Last but not least, the Group’s presence on these different fronts makes its employees proud. Since the beginning of its engagement to fight the sleeping sickness in Africa, Sanofi-aventis contributed to save the life of more than 140,000 patients suffering from the disease. This commitment to support patients – including the poorest – throughout the world, to respect employees in their working environment, to act in an ethical manner and to contribute to the preservation of our planet makes each and every one of us proud to be part of this organisation. F

Stakeholders such as health care professional, healthcare authorities and government agencies in certain countries are

BOTTOM Mr Eric Moukarzel, Head, Corporate Social Responsibility, Sanofi-aventis Asia Pacific

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CSR in Practice

Fostering a Culture of Corporate Social Responsibility An interview with Mr Nicolas Ribeyron, Regional Human Resources Director, Imerys Asia Pacific

IN YOUR VIEWS, WHAT IS THE ROLE OF HUMAN RESOURCES IN CORPORATE SOCIAL RESPONSIBILITY?

nicated on these actions through our SD internal challenge and our regional newsletter.

CSR needs to be embedded in an organisation’s culture in order to change actions and attitudes. Human Resources play a critical role in fostering an overall Sustainable Development (SD) culture.

On the corporate side, we invited 50 key managers of the region to a special workshop – sponsored by the regional SD steering committee and in relation with CSR Asia – dedicated to present the ISO 26000 certification and to build a strategy accordingly*.

Imerys’ HR department not only has a promotion role but also a mission to implement SD initiatives that will contribute to federate our employees and help our business have a more sustainable impact. COULD YOU GIVE US A FEW EXAMPLES OF THE ACTIONS YOU IMPLEMENTED? CSR is a core component of Imerys’ way of making business. I will only cite a few initiatives we recently launched. In order to coordinate our actions, we have created an SD committee for our regional head office composed of representatives from each department. This committee aims at implementing initiatives for both improving our working environment and strengthening our relationships with the Singaporean community and also some other communities in which we operate across Asia Pacific. One of the last actions our SD committee worked on concerned children with special needs from the Genesis School in Singapore. We first launched a drawing contest to design our regional greeting card and rewarded the 20 participating children with art supplies. We then invited children and employees to a special event to raise awareness on how paper is made, which is one of the core components of our business. Finally, we recruited two interns from this school for our head office. And because it is important to raise awareness and involve all our employees, we commu-

WHAT ARE THE BENEFITS OF CHAMPIONING CSR IN HR? One of the main benefits we noticed is the impact on the motivation of our employees. A CSR approach involves people and demonstrates that the company cares about them and the community in general.

- Providing more basic skills trainings (computer, local language and English) both to employees and subcontractors. - Going further on our ISO 26000 strategy. - Implementing new initiatives sponsored by our regional office SD committee, such as: • Expanding the drawing competition to all schools and educational institutions sponsored by our division in the region in order to build a new holiday greeting card. • Realising a paper making tool kit for other events in the region. • Partnering with Singaporean schools to sponsor educational institutions in Cambodia through the NGO “Caring for Cambodia”. F

WHAT WILL BE THE NEXT STEPS IN YOUR CSR STRATEGY?

BOTTOM Imerys’ 2011 Greeting Card with drawings from 7 schools of the region (Australia, China, India, Japan, Malaysia, Singapore and Vietnam)

For 2011, our SD policy “Cultivating Asia” will focus on three main points:

NOTE *ISO 26000 is intended to assist organisations in contributing to sustainable development

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CSR in Practice

Be Environmentally Responsible By Ms Hélène Toury, Marketing & Communication Asia Industrial, Veolia Water Solutions & Technologies Veolia Environnement delivers services that are essential to people’s well being and health, and more broadly to their community’s economic and social development. Through its active entities in Singapore and with the contribution of 1,200 employees, we deploy solutions that combine economic & environmental efficiency.

INCREASE ENVIRONMENTAL AWARENESS… Veolia Environmental Services is a leading environmental organisation that provides a fully comprehensive solid and liquid, hazardous and non-hazardous waste management services to all industrial, commercial, municipal and residential sectors. Comprising of two business entities in Singapore, Veolia ES Singapore Pte Ltd is a leading public waste collector and recycling company, providing waste management services to more than 1.5 million of the population in Singapore. The second entity, Purechem Veolia Environmental Services Pte Ltd is a leading NEA-licensed hazardous waste management organisation as well as a leading public cleansing service provider to 60% of public roads and streets and 100% of all expressways in Singapore. Conscious of our environment and social responsibilities, Veolia Environmental Services is committed to operate our business activities in a responsible and sus-

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VWS is benchmarking its technologies and solutions by performing total carbon cost analysis over the lifetime of the installations.

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tainable manner. Three ongoing programmes have been developed with the aim to increase public awareness on waste minimisation and recycling: SMART programme The SMART programme (Students Must Always Recycle Trash) reaches out to all schools within our public waste collection sectors, encouraging schools to collect as much recyclables as possible. SMART points will be allocated and the accumulated points can be used to exchange for environmental friendly products. Schools are also encouraged to organise education tours to our Material Recovery Facility to understand the subsequent processes on the collected recyclables. REITs programme/RECYCLINK programme The REITs programme (Recycling Exchange Initiative) was introduced to encourage resident to bring their recyclables to participating grassroots organisation such as the Residents Committees, and exchange for food items. This programme allows us to establish close relationships with the grassroots leaders and effectively communicate

our green messages to the residents. During 1st quarter of 2011, we will be introducing RECYCLINK, a new recycling programme that is first of its kind in Singapore and participants will get rewards based on their green behaviour such as the quantity of recyclables collected, via a dedicated website. Educational Tour We own a Material Recovery Facility that is one of the largest facilities in Singapore which sorts and recover recyclables in an efficient manner. We have adopted an open door policy where public members from schools, government and non-government organisation are allowed to visit our facility during scheduled dates for their educational tour. The Material Recovery Facility is currently part of the recycling trail for the “Programme for Environmental Experiential Learning (PEEL)” organised by the Singapore Environment Institute. Such tour offers insights to the different types of recyclables as well as the recycling value chain process. As a leading organisation with comprehensive environmental solutions, it is our commitment to be environmentally responsible

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and we are continuously exploring innovative solutions that will enhance our waste collection efficiency, minimise impacts of our activities to the environment and increase the recycling rate as well as the environmental awareness to the public.

DEVELOP TAILORED SUSTAINABLE SOLUTIONS… Established in Singapore for 25 years, Veolia Water Solutions & Technologies (VWS), a global leader in water treatment actively pursues its strategy to deliver environmentally conscious and innovative water technologies & solutions, meeting the diverse needs of both municipalities and industries. We offer to our customers integrated water solutions which include resource-efficient technology to improve operations, reduce costs, decrease dependency on limited resources and comply with current and anticipated regulations. Veolia’s annual R&D budget is estimated at €150 million with a focus for its water division on delivering neutral or positive energy solutions, migrating toward green chemicals and water-footprintefficient technologies with high recovery rates.

CSR in Practice

Our carbon footprint reduction programme drives innovation, accelerates adoption and development of clean technologies for water treatment and offers sustainable solutions to our customers. VWS is benchmarking its technologies and solutions by performing total carbon cost analysis over the lifetime of the installations: direct and indirect GHG emissions expressed in CO2-eq are taken into account in line with the IPCC (Intergovernmental Panel on Climate Change) Scope 1, 2 and 3 boundary conditions. The CO2-eq metric is utilised as the benchmark to measure innovation made toward the development of carbon efficient integrated solutions. This metric demonstrates value to our customers by justifying an investment in a best-in-class solution not just because it is reducing the operating costs over the lifetime of the installation but because it is also minimising the financial risk of a direct and indirect carbon contribution: investing in a carbon efficient solution makes our customers less vulnerable against hydrocarbon scarcity, tensions on energy prices, and

government regulations and taxation. VWS has implemented this programme corporate-wide and has established procedures, systems and key performance indicators which ensure continuous development of innovative technologies designed to meet our customers’ environmental goals. In Asia and in Singapore, VWS is currently working in collaboration with industrial and municipal customers to reach environmental manufacturing excellence by evaluating the direct and indirect economic impact of CO2 reduction, optimise water consumption and limit waste. F BOTTOM Material recovery facility owned by Veolia Environmental Services, Singapore.

In 2011, Veolia Environnement wants to promote the theme of biodiversity in towns and cities. Teaching material called “When biodiversity brings my city to life” is now available. For more information, please visit www.veolia.com/en/citizenship/aware ness-initiatives.

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CSR in Practice

Innovation is Key to the Development of CSR An interview with Mr Christian Koenig, Director, ESSEC Asian Center

WHY IS IT SO IMPORTANT TO TRAIN FUTURE MANAGERS TO CSR? Because the rules of the business game are changing. From a series of general precepts aiming at constraining or restraining corporate decisions beyond what laws and regulations would do, CSR has evolved into a framework setting the agenda for social, environmental and economic performance. Over the years, experience worldwide has shown that “it’s good to do good”, i.e. addressing the multiple facets of performance simultaneously is actually a major source of innovation and growth: by empowering people and addressing society’s environmental and social needs, companies have been led to profitably develop new products and services, thereby enhancing their attractiveness to new talents, new customers and new investors. The financial and economic crisis has reinforced this trend, because of the need to generate new sources of growth.

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Thinking beyond well established business models has therefore become a necessity.

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Thinking beyond well established business models has therefore become a necessity. This is why major business schools have joined an initiative launched by the UN and international associations of management schools, gathering academic and business partners to promote “responsible management education”. Six “Principles for Responsible Management Education” are used as a guideline for innovation in management education. For instance, principle 1 states: “We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.” REINVENTING NEW BUSINESS MODELS IS TODAY VITAL TO REACH NEW MARKETS. HOW DOES THE ESSEC TEACH THIS NEW WAY OF THINKING? The idea is that innovation is key to the development of CSR. Many courses on the numerous facets of innovation have been developed as well as research institutes, such as the Institute for Social Entrepreneurship and Innovation. On the Singapore campus, we inaugurated field projects with Cap Gemini Consulting in China and India on New Business Models in Emerging Countries. Many of them have dealt with “Bottom of the Pyramid” and micro-finance approaches. These require new business models, whereby existing firms cannot just downgrade or downscale existing products or

services: new distribution networks, new partnerships, new value proposals are being developed in particular in Asia. Because they put them at the heart of innovation constraints and opportunities, these projects do contribute to develop our students into globally responsible leaders. ACCORDING TO YOU, WHAT ARE THE TRENDS IN CSR IN SINGAPORE/ASIA COMPARED TO EUROPE? There is major original difference in the “DNA” of Corporate Social Responsibility between Europe and Asia. The initiative taken by the European Union back in 1993, under the leadership of Jacques Delors, was to invite European corporations to take measures to reduce exclusion beyond legal obligations: for instance equal opportunity employment, development of professional training required for qualified jobs, emphasis on solidarity between social groups and generations. It is only the late 1990’s that this list of recommendations became gradually formalised under the term of CSR, encompassing then not only social but also environmental responsibility. In Asia, very early the emphasis was placed on the promotion of inclusion rather than the reduction of exclusion: the uneven or unfair distribution of the benefits of growth would lead to a major social divide. Hence the need for inclusive growth. The nature of the social divide is different: rich vs poor, urban vs rural, educated vs uneducated. But whatever the context, Asian and European, responsible leaders need to be innovative. F BOTTOM Mr Christian Koenig, Director, ESSEC Asian Center

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CSR in Practice

CSR Resources Here is a selection of a few websites which are worth a visit to get more information on Corporate Social Responsibility in Singapore. The French Chamber of Commerce in Singapore is also very active on this topic, through its committee Energy & Environment, and has been organising a series of talks with case studies of international companies. NEXUS Nexus is a global alliance of social ventures (non-profits, nongovernmental organisations and eco-businesses) whose central mission is to reduce climate change while alleviating poverty. As an incorporated non-profit organisation in Singapore, they aim to be a gateway to the carbon market designed by and dedicated to development stakeholders. Website: www.nexus-c4d.org

SINGAPORE COMPACT FOR CSR The Singapore Compact for CSR is a national society in bringing the CSR movement forward in Singapore. Launched by the National Tripartite Initiative (NTI) on CSR steering committee in January 2005, the Singapore Compact functions as a multi-stakeholder platform in recognising the role and contributions of all CSR stakeholders. Website: www.csrsingapore.org

SINGAPORE NATIONAL EMPLOYERS FEDERATION (SNEF) Singapore National Employers Federation helps employers to achieve excellence in employment practices and to strengthen the employer’s role in tripartism to enable employers to enhance workforce competitiveness and improve the quality of worklife of their employees. Website: www.sgemployers.com

TRIPARTITE ALLIANCE FOR FAIR EMPLOYMENT PRACTICES (TAFEP) The Tripartite Alliance for Fair Enployment Practices (TAFEP) was set up in 2006 to promote the adoption of fair (i.e. non-discriminatory) and responsible employment practices among employers, employees and the general public. Website: www.fairemployment.sg

SINGAPORE EXCHANGE (SGX)

UNITED NATIONS GLOBAL COMPACT

Singapore Exchange has issued a “Policy Statement on Sustainability Reporting” and proposes a Guide for its listed companies to use in formulating their sustainability reporting on August, 28 2010. Website: www.sgx.com

The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. Website: www.unglobalcompact.org

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FEATURE REPORT

January 2011

Taking Advantage of the Formula 1 Grand Prix

Taking advantage of the Formula 1 Grand Prix By Mrs Anne Garrigue Singapore's third Formula 1 Night Race was held in September 2010, in conjunction with a comprehensive 10-day entertainment schedule. Officially known as the Grand Prix Season Singapore 2010, which led up to the final race, it included parties, race-themed events, music concerts, exhibitions and dining & shopping experiences. This sporting event with a worldwide audience involved many French companies in various sectors. From oil and gas to outdoor lighting and gastronomy, we will discover how French companies in Singapore took advantage of this great sport event.

A Dream Comes True… …and a Great Challenge! An interview with Mr Pascal Petitjean, General Manager, Partex International Pascal Petitjean is the founder of Partex International – Asia Pacific headquarters for Airstar – the inventor and leading manufacturer of the award winning lighting balloons. These illuminating balloons are widely used all over the world for special events; notably Singapore Grand Prix since 2008, for exhibitions and fairs and for the movie industry (today, Hollywood uses Airstar for almost every production be it indoor or outdoor). Airstar has also developed a strong presence in rescue and emergency operations. In Singapore, Airstar/Partex has recently lighted construction sites at Resort World Sentosa, Marina Bay Sands and SMRT (Singapore Metro). Airstar balloons not only provide a powerful source of homogeneous lighting, but because of their mainly spherical shapes equipped with halogen or HMI lighting system and inflated with either air or helium, they have the ability to emit 360° shadow-free light, totally without glare. Pascal Petitjean recalls the challenges he had to face with the first worldwide Night Grand:“The contract with Singapore Grand Prix Formula 1 was our biggest rental ever. We got the order around February 2008, six months before the First Night Grand Prix in September 2008.

It was a dream comes true but also a real challenge. We had never installed more

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FEATURE REPORT

January 2011

than 100 balloons for any single event and this project included a total of 521 balloons for an area of 60 hectares, with lighting requirements ranging from general orientation lighting for safety and security to decorative ambient lighting for mood and spatial appreciation. Everything went fine. We invested in hundreds of new balloons. First, I was afraid that our balloons would be damaged by the crowd (100.000 people per day), but I realised that spectators of Formula 1 were very cool and fun-loving. Since 2008, our Lighting Balloons have been present every year at the Singapore Grand Prix. With this added energy and inspiration, we have never stopped developing new innovations: the Projection Balloon was brought into the 2009 Singapore Grand Prix where the race was projected ‘Live’ onto the 3 giant balloons. We hope to continue for many reasons. It gives us a solid reputation; it helps us to grow by solving special quantitative and qualitative challenges. LEFT PAGE TOP Formula 1 Sky Terrace – crystal lighting balloons LEFT PAGE BOTTOM Formula 1 Esplanade Park – stars & sea creatures balloons BOTTOM Pascal Petitjean & Alexis Coudurier in Melbourne during the inflation of the 14-meter balloon

Taking Advantage of the Formula 1 Grand Prix

“

A total of 521 balloons were installed on an area of 60 hectares.

As a small company, we over reacted and took things very seriously as we are aware that in such an event or any other event for that matter, we cannot afford to make any mistake and there are imperative deadlines. Thus, it is no easy task to turn on hundreds of balloons at one go, keeping in mind weather conditions (wind and rain) when security and safety must prevail at all times.” The road has been a long one since the beginning of the 90’s when Pierre Chabert, the founder of the company invented the concept of illuminated balloons in Grenoble, a provincial French Alps city, by putting Christmas little lamps inside helium balloons for friendly parties!

”

drives us to be innovative and our competitive advantage comes from our global network experience. Each country develops and applies according to their needs in terms of usage, the sharing of ideas and concepts have given the network a fabulous data bank of events from which we can select and recommend to each other, for now we are working more and more with artists and lighting designers from all over the world. This year alone, we sold our biggest balloon ever (14m in diameter, 1,500kg of lift) to Federation Square for their Winter Festival in Melbourne in collaboration with Canadian/Mexican artist Rafael Lozano Hemmer, who projected interactive patterns of the sun’s magma on the skin of the balloon.

Today, Airstar sells all over the world.

”In Singapore, we are working closely with the government for garden parties in the Residence and on the lawn of the Istana; for many small and big corporations and for the movie and fashion world… We were privileged to light the arrival of the first Airbus 380 on the tarmac of Singapore Changi airport in October 2007… We are still very passionate about this; it

More recently we exhibited two light art installations at the Marina bay Illight festival: Jellight which consisted in three jelly fish of 3.6m diameter with colour changer led lighting in collaboration with well known local architect Aamer Taher, and Whirlpool (38 interactive colour changers mini-domes) with famous lighting designer Martin Klaasen. The future looks promising as we roll out prototypes developed in our global think-tank”. F

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FEATURE REPORT

January 2011

Taking Advantage of the Formula 1 Grand Prix

The Renault Experience By Mr Arnaud Mourgue, Renault Area Operations Manager for ASEAN and Japan

“

We tend to considerate Formula 1 as an excellent way to communicate.

Not only have we our own team with our own V8 engine developed in France (ViryChâtillon) and a chassis developed in Silverstone (UK), but we are also motorist of the 2010 Formula 1 Constructors Championship winner: Red Bull Racing. Renault will supply engines to Red Bull Racing for the 2011 and 2012 seasons. This new agreement includes a greater Renault presence on the Red Bull cars. And a new

Singapore Formula 1 Grand Prix is a way to promote Renault in Asian countries where our brand is less known. The most difficult task is to create a link between Renault F1 team and our mass production cars. For this purpose, we invite celebrities to the Grand Prix while presenting our vehicles.

BOTTOM Renault F1 Team drivers’ Vitaly Petrov and Ho-Pin Tung, at the Renault Press event in Singapore on September 24th, 2010

Concerning Singapore Formula 1 Grand Prix, our policy has changed over the years. During the First Night Grand Prix (2008), our objective was to strongly asso-

”

ciate Renault to the F1 world. And it was quite easy to be part of the story – as every single mall on Orchard Road desperately wanted to promote Formula 1 teams – so we got a lot of good opportunities to showcase our cars and team success. In 2009, we invited the Renault F1 Team pilots Fernando Alonso and Romain Grosjean to speak to the press and meet the public during a road show at Suntec City. This year, we tried to mix the two approaches. We collaborated with Renault F1 Team “Official Timing” partner, TW Steel watch. We received more than 100 guests at our new Renault showroom. Our 2 pilots, Vitaly Petrov and Ho-Pin Tung, made an appearance, turning up in the New Megane Renault Sport and answered questions. They also unveiled TW Steel Renault F1 collection and the new Renault Fluence, whose official launch took place last November. To attract the press, we also organised a different type of event which turned out to be quite successful. We invited 7 students of the Institute of Technological Education (ITE, Singapore vocational school) and a journalist from the Straits Times. They had the opportunity to speak to the chief mechanic Gavin Hudson and to see the Renault R30 F1 car. The Singaporean press appreciated the fact that we catered to the needs of students, who are too often neglected. Next year, we plan to increase this kind of societal events. F

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FEATURE REPORT

January 2011

Taking Advantage of the Formula 1 Grand Prix

An Excellent Communication Platform An interview with Mr Christian Cabrol, Vice President Operations, Total Oil Asia Pacific

Total is the world's fourth largest oil and gas company, with operations spanning the entire gamut of the energy industry, including oil and gas exploration, refining and marketing, international trading in crude and refined products. Total is also among the top ranked world-class chemical companies. In Asia, Total has 30 industrial sites, 54 affiliates in 14 countries from Bangladesh to Vietnam, Cambodia, China, India, Indonesia, Japan, South Korea, Malaysia, Pakistan, Philippines, Singapore, Taiwan and Thailand, handling a wide range of activities (Lubricants, Special Fluids, Liquefied Petroleum Gas (LPG), Aircraft fuels, Retail Network, and General Trade). Christian Cabrol, Vice-President Operations of Total Oil Asia Pacific, explains why the Singapore Grand Prix is an excellent platform to strengthen Total’s corporate image in Singapore and increasingly, in the Asia-Pacific region. “Our Refining and Marketing headquarters for Asia-Pacific is located in Singapore and it provides support to countries in the region, with limited commercial ac-

“

Formula 1 is a powerful tool to communicate with our stakeholders in the oil business.

”

tivities within Singapore. In the City-State, Total also manages two lubricant plants and trading activities for Asia-Pacific with Singapore being the petrochemical hub. Singapore Grand Prix is a world renowned event and a prime vector in our operations, even though it has few direct impacts on our Singapore market. Formula 1 is a powerful tool to communicate with our stakeholders in the oil business. It is also a good opportunity to engage our partners and share with them more about our products. This year, we have been blessed to have sponsored the big winner – Red Bull (both as constructor and champion). Total and its brand Elf have been involved in Formula 1 – notably Elf with Renault F1 team for more than 40 years. For two years we have placed greater emphasis on promoting our corporate brand Total, and

to a lesser extent the Elf brand through our sponsorship of Renault and Red Bull F1 teams. We are providing both teams with our lubricants. In Singapore during the Grand Prix period we have been advertising through billboards and video, in prime locations such as Changi airport and along Orchard Road. Asia is a strategic place for each of Total’s businesses. The Refining and Marketing division is relatively new in Asia but has strong potential for growth. In the business of exploration, Total has been a major player in Asia; for example, Total E&P has been present in Indonesia since 1968. Total is also increasing its investments in Australia, China, Indochina and Malaysia. In Petrochemicals, we are experiencing both dynamic growth and reinforcement of our well-established positions.” F

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FEATURE REPORT

January 2011

Taking Advantage of the Formula 1 Grand Prix

French Haute Cuisine on Tracks An interview with Mr Julien Bompard, Chef and Owner of Saint Julien Restaurant Julien Bompard founded in 2001 his restaurant Saint Julien near Marina Bay and the Esplanade, in Water Boat House. It was the consecration of a career entirely dedicated to Haute Cuisine. He worked ten years for French Chefs with two or three Michelin Stars in France (Alain Dutournier, place Vendôme Paris, two stars; Jacques Lameloise, Chagny-en-Bourgogne three stars; and Louis Outhier-Riviera, two stars), ten years in Grand hotels in Asia and New York (Bangkok’s Oriental, Hong Kong’s Peninsula, New York’s Pierre Hotel and Singapore’s Raffles). Then he decided to establish himself in this green city of Singapore and created from scratch a temple of French Haute Cuisine. By chance, his creation happened to be located inside the race tracks of the Singapore Grand Prix. Thus, it played a special role in the range of hospitality package, being the only little private high-quality restaurant on the tracks.

“We have been with the Singapore Grand Prix since the first day. We were contacted directly by the official organisation, who suggested a joined offer. We propose a package for three days (entrance plus hospitality). We opened at 2pm and offered, inside our confortable restaurant, canapés, beer and a free flow of soft drinks during the first day. We added free wine the secRIGHT View of the tracks from Le Saint Julien Restaurant © Le Saint Julien Restaurant BOTTOM Le Saint Julien Restaurant located at turn nº13 © Le Saint Julien Restaurant

“

It is an honour and a pleasure to collaborate with the Grand Prix which is one of the greatest events of the year.

ond day and free champagne the third day, with a special diner just before the final race, composed with three French gastronomic dishes. The organisation offered us a special Mini Grand Stand. As we are located at turn n°13, guests could see very well the race cars arriving from the bridge at a speed of 200 kmh and slowing down in front of them to 70 kmh. And we were lucky enough not to suffer from excessive reverberation of noise, even though we were located very close to the cars. I must say that it is a success. Clients are coming back every year (150 in 2010). The bank who has been renting our site for the final race in the last three years is very pleased with the quality of our cuisine. We

”

are the only such restaurant on the tracks, very similar to “La Rascasse” for the Monaco Grand Prix which gave its name to one curve. I dream that perhaps, one day, our curve could be renamed “Le Saint Julien” curve. But, it is only a dream… Yet, everything is not easy. Because the Grand Prix is located inside the city, streets around are closed several days before and after the event. Consequently, we are suffering losses corresponding to one week of business. And, of course, we cannot sell tickets directly. It is a monopole of the official organisation. Nevertheless, it is an honour and a pleasure to collaborate with the Grand Prix which is one of the greatest events of the year. “ F

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FCCS BUSINESS SERVICES

January 2011

French Companies in Singapore

Newly Set Up Companies through the FCCS Business Support Over the last few months, several French companies enjoyed our services supporting their business set up in Singapore in view of ensuring local company representation and enjoying development opportunities in the region.

12N Private Limited is a subsidiary of Vicsgames SARL, a developer of internet-based educational services, which proposes a set of resources in the form of online services, accessible to individuals having paid a yearly subscription by electronic payment means. 12N Private Limited developed an application which helps you to practice your listening compre-

ACB Presses has a long experience in the fields of metal forming & hydraulic presses, which now applies specially for the aerospace industries such as civil & military aerostructure parts, engines, planes, helicopters, missile launchers for civil, military and space aeronautic industries. The company provides a comprehensive range of products and services from equipment to batch parts. ACB designs, manufactures and installs its LOIRE brand mark presses in 5 sectors: • Sheet and profiles tretching,

ATEO was formed with the idea that reliable technology, strong round experience and flexible development approach linked to efficient quality process are the best assets to reach our target: delivering software solutions that

hension and reading of numbers from 1 to 999,999,999 in a wide range of languages. It also enables you to convert amounts from one currency to another, and to pronounce the resulting amount in the language of your choice. Contact: Mr Jack AMBERG, Director Email: jack@vicsgames.com Website: www.12n.com.sg

• Superpalastic forming, • Hot forming, • Elastoforming, • Linear/Rotative friction Welding. ACB also designs and manufactures forming tools, and develops prototypes and batch parts in its own workshop. ACB has a strong competitive position and huge reference around the world thanks to its agents and partners network. Website: www.acb-ps.com

cut trade processing costs and educe risk on derivatives, equities and OTC markets, whether outcry or electronic. Contact: Mr Gauthier LECOQ, Sofware Engineer Website: www.ateofinance.com

process from engineering design and structural analysis to member optimisation, detailing and fabrication. Founded 25 years ago and headquartered in France, GRAITEC is a major software developer for civil engineering offering a Building Information Modeling (BIM) system that automates the entire structural design and construction documentation

The GRAITEC Group has more than 260 employees working in 12 countries: France, Germany, Czech Republic, Romania, Russia, United Kingdom, Canada, USA and now Singapore. GRAITEC also manages an international network of more

than 40 resellers. The Singapore branch of GRAITEC was created in September 2010 and aims at developing and supporting GRAITEC Value Added Resellers network in the Asia-Pacific Region. Contact: Mr Alexandre TARTAS, COO Email: a.tartas@graitec.com Website: www.graitec.com

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FCCS BUSINESS SERVICES

January 2011

French Companies in Singapore

They Rely on Us... and Testify on Our Services The FCCS Business Support Unit provides fit to measure services such as market research, potential Singaporean partner selection, company set-up, and last but not least, tradeshow participation to companies wishing to develop their business in the region. In the last six months, several business missions have been conducted for French companies in Singapore and some here provide a testimonial of our services.

Aquarese has been designing and manufacturing machines that feature high pressure processes for over 20 years.

“This experience and expertise allows us to work with majors in the aerospace (Safran, the French Army…) to whom we supply waterjet cutting out for complex shapes and waterjet stripping.

THT Bio-Science (ex-Textile Hi-Tec) is a major independent player in the design, research, production, and sale of surgical implants, THT Bio-Science has now developed a high-tech diversified biomedical industry out of its two centuries old core business. The company is relied on by the medical world to develop highly technical solutions to answer the increasingly complex requirements of modern surgery.

Our customers in Europe have been hit by the crisis and slowed down their investment, which affected us. We therefore turned to the export markets, preferably to those showing great growth potential. I met thr representatives of the French Chamber of Commerce in Singapore during Lille International Week, we discussed Aquarese’s projects and objectives, and a few emails later, I was on a plane to Singapore. The bespoke meetings went smoothly thanks to the FCCS team serious planning and local support.

On a really short schedule, I was able to meet a large number of major companies & dynamic SMEs that we sometimes do not manage to meet in Europe. Since then, we are following up with them, making some tests on their parts and elaborating offers to fit their needs. We are confident that we will sign our first contracts in Singapore in 2011.”

THT Bio-Science is a driving force in the search for tomorrow’s solutions, and patents every year many innovations which are the flagship of its development. Based in Montpellier, the company realises more than 30% of the turnover abroad. As part of their international expansion, the company opened in 2007 an office in China and is now present on the 5 continents. Willing to develop its activities in Asia, THT BioScience took the opportunity of the Tradeshow “Medical Fair Asia” in Singapore to showcase their expertise and products.

and Oceania. To reach this goal, we decided to participate to the exhibition Medical Fair Asia under the French Pavilion organised by the FCCS.

“As part of our expansion, we had to strengthen our network in Southeast Asia

Contact: Mr Damien CLAEYMAN, Project Manager Email: damien.claeyman@aquarese.fr Website: www.aquarese.fr

Thanks to the support of the FCCS we benefited from a great organisation. This exhibition was very profitable, not only in terms of contacts but also in the quality of the partners we met. For sure, we will come back to exhibit under the French Pavilion for Medical Fair Asia 2012!” Contact: Mr Marc DUMAS, Export Sales Director Email: export@texhitec.com Website: www.texhitec.com

For more information on the FCCS business services, please contact bizsupport@fccsingapore.com

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FCCS BUSINESS SERVICES

January 2011

French Companies in Singapore

Medical Fair Asia 2010 Highest Participation of French companies at this year’s French Pavilion The French Pavilion showcased the best from France's healthcare technology @ Medical Fair Asia 2010. For the 5th consecutive edition, the French Chamber of Commerce in Singapore (FCCS) organised a French Pavilion at Medical Fair Asia, supported by Ubifrance and occupying 120 sqm at Suntec Convention Centre. 12 French companies showcased their world-class products and services, the highest participation of French companies at this year Medical Fair Asia. They reaffirmed France’d know-how in surgical devices (implants,

Alkapharm is specialised exclusively in the development and distribution of a professional range of products dedicated to help in the control of 'Cross Infection' within the Surgical, Medical, Dental & Clinical service. APiLINX provides a healthy lifestyle mobile service to empower customers with an easy to use mobile e-learning, gaming and rewarding platform to motivate everyone to adopt and keep an healthy lifestyle. Cair LGL is a manufacturer of innovative medical devices for hospitals & clinics: fluid warmer, connective air blower, infusion pump, needle free injection valve, central venous catheters, flow regulator... Coldpack manufactures an efficient inflatable insulated packaging which offers variable degrees of insulation performance, cushioning protection and better respect of the environment.

chirurgical equipment, orthopedic surgery…) as well as in the fields of hematology reagents, equipment and disinfection processes, diagnostic tools and medical fluids. The Pavilion was visited by HE Olivier Caron on the first day of the show. For more information about Tradeshows & French Pavilions, please contact Ms Constance Laparra at claparra@fccsingapore.com. F

Since its creation in 1982, FII puts its knowhow at the service of medical technology and research: development and manufacture of ranges of surgical implants such as hips and knees… Health division of Hutchinson Group, Hutchinson Santé manufactures and sells a new generation of surgical gloves, which contain microdroplets of disinfecting liquid and reduce significantly, in case of Blood Exposure Accident, the transmitted viral load. Intrasense develops and markets a suite of advanced software solutions with generic platforms and expert clinical modules for review and analysis of medical images. IPSOGEN develops and markets molecular diagnostic products in oncology that address the needs of clinicians for innovative diagnostic solutions in the fields of leukemia and breast cancer diagnosis, treatment decisions and patient monitoring.

Kasios manufactures, develops and sells synthetic bone substitutes for use in orthopedics, trauma, dental and spine surgeries. Lactalis International Nutrition & Santé is the nutrition division of the Lactalis Group, specialised in: infant nutrition, gluten/ allergen free products, oral and tube feeding nutrition, metabolic diseases. Since 1994, MICROVAL (co-exhibiting with FII) develops, designs and manufactures implants and instruments intended for the cardiovascular, digestive and urologic surgeries. MIL'S, French m a n u f a c t u r e r, since 1926, of vacuum pumps and vacuum systems, medicinal air plants and oxygen generators. THT Bio-Science (ex-Textile Hi-Tec) is relied on by the medical world to develop implants in orthopedics, neurology, visceral (hernia repair) and uro-gynaecology.

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FCCS HR & TRAINING SERVICES

January 2011

Training Sessions

Enhance Your Skills with FCCS Training Modules Further to the success of our last year’s training programme and based on our members’ feedback, we launched our new Training Catalogue for the year 2011 (also available on our website at www.fccsingapore.com). We have diversified our offer with new modules and training partners. This comprehensive programme offers 18 modules from half day to two-day sessions – all conducted in English – that are suitable to all levels of your organisation and its various departments. Jan

By participating in our training sessions, you and your team will benefit from: • The experience of high-qualified trainers. • Very attractive fees. • A personalised training – Training sessions will be conducted in small groups (maximum 15 participants). From Personal Development, to Management and Professional Skills, you and your team will obtain all the keys to succeed in a professional career.

Wed 5

Effective Communication and Presentation Skills

Trainer: Mr Jean-François Cousin, 1-2-Win Executive Coaching

Mon 31

Getting the Best from Your Career

Trainer: Mrs Bénédicte Dabin & Mr Philippe Gérard, Talea Coaching

Feb

Wed 16

Highly Effective Management Practices for You & Your Subordinates to Deliver Beyond Expectations

Trainer: Mr Jean-François Cousin, 1-2-Win Executive Coaching

Mar

Wed 9

CSR and Sustainable Development - Getting Started?

Trainer: Mrs Joëlle Brohier, Anakout

Thu 17

Customer Experience

Trainer: L&P Management Consultancy

Wed 23

Consumer Engagement Through Social Media

Trainer: Mr Gregory Birge, F5 Digital Consulting

Mon 31

Effective Intercultural Communication & Conflict Resolution

Trainer: Mrs Catherine Claudepierre, Cross-Culture Link

Wed 6

Forecast: How to Improve Their Accuracy

Trainer: iCognitive

Thu 14

Motivating Your Staff in a Time of Change and Making Them Agents of Change

Trainer: Mrs Bénédicte Dabin & Mr Philippe Gérard, Talea Coaching

Thu 5 & Fri 6

New Manager Programme

Trainer: Mr Lloyd Williams, Grenoble Graduate School of Business

Wed 11

Marketing and Advertising Strategies in Asia

Trainer: Mr Christophe Le Yoanc, S2M

Thu 9

CSR & Sustainable Development - Gearing Up

Trainer: Mrs Joëlle Brohier, Anakout

Thu 16

Presentation to High-level Audiences - Method and Advanced Skills

Trainer: Mr Jean-François Cousin, 1-2-Win Executive Coaching

Sep

Thu 29

Managing Cultural Diversity in APAC

Trainer: Mrs Catherine Claudepierre, Cross-Culture Link

Oct

Wed 12

Introduction to Supply Chain Management Fundamentals

Trainer: iCognitive

Fri 21

MBTI (Myers Briggs Type Indicator) Step 2

Trainer: Mrs Catherine Claudepierre, Cross-Culture Link

Mon 31

Getting the Best from Your Career

Trainer: Mrs Bénédicte Dabin & Mr Philippe Gérard, Talea Coaching

Nov

Thu 10

Effective Feedback and Best Practices forAppraisals & Performance Reviews

Trainer: Mr Jean-François Cousin, 1-2-Win Executive Coaching

Dec

Wed 7

Digital Marketing and CRM

Trainer: Mr Gregory Birge, F5 Digital Consulting

Apr

May

Jun

Personal Development

Management

Professionnal Skills

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FCCS CLUB EVENTS

January 2011

Finance Committee

Trends for 2011: Economic, Financial & Political Trends for 2011 emerged as one of the most relevant talks this year as Mr Joseph Tan, Asian Chief Economist for CrĂŠdit Suisse and Mr Gilles Bordes, Financial Counsellor for ASEAN countries at the French Embassy Singapore, presented an

insightful and in-depth review of economic, financial and political forecasts of Asian countries for 2011. The event attracted participants with senior management positions from many diverse organisations.

The event wrapped up with an engaging panel discussion, where participants asked questions on subjects ranging from opportunities in the current economic climate to the future of financial markets. F

Finance Networking Event The FCCS organises on a regular basis dedicated networking series, aiming at gathering people from one specific sector.

Our last Finance Networking Event provided a wonderful platform for our members to discuss and share their views on financial matters.

The venue, Wine Connection at Cuppage Terrace, was the perfect location for our members to enhance their professional network, over a few glasses of wine. F

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FCCS CLUB EVENTS

January 2011

Legal & Tax Committee

Tax Optimisation in Asia for French Multinationals Optimising the structure of corporate groups from a tax perspective, which may implicate issues of transfer pricing, dividending, dividend repatriation, and internal and external financing, is an important and challenging issue for multinational companies. Our esteemed speakers, Mr Pieter de

Ridder, Tax Lawyer Partner at Loyens & Loeff, and Mr Nico Derksen, Executive Director International Tax Services at Ernst & Young, shared their views on the tax treatment of French subsidiaries in view of local tax optimisation, while still preserving the logic of the group's worldwide tax strategy. Each speaker presented two case studies on Tax

Optimisation in Asia for French Multinationals. This Finance and Legal & Tax Committees joint event was a great success. It concluded with a very interactive Q&A session where participants further enhanced their understanding of this complex topic. F

Corruption Laws in Singapore and Abroad Our Legal & Tax Committee organised a session on corruption laws. Our speaker Mr Hamidul Haq, Partner at Rajah & Tann, first provided an overview of the laws of corruption in Singapore, including the Prevention of Corruption Act, and presented the key rules to be aware of when practicing business in Singapore.

Various case studies were used as illustrations in order to show how the laws of corruption actually work in Singapore. As most of the companies established in Singapore do or oversee the business of their companies in Southeast Asia, the session also touched on the risks of corruption in neighbouring countries, and

provided doâ&#x20AC;&#x2122;s and don'ts when doing business in the region. Last, a comparison with foreign jurisdictions (US Foreign Corrupt Practices Act and UK Bribery Act) was drawn. The participants found the talk on this important topic extremely useful. F

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FCCS CLUB EVENTS

January 2011

Energy & Environment Committee

Good Business in Emerging & Developing Countries This Breakfast Talk organised in collaboration with the Centre on Asia and Globalisation at the Lee Kuan Yew School of Public Policy, explored new approaches through the experiences of French companies operating in the SE Asian region. Many leading companies are indeed starting to understand how integrating social concerns such as the affordability and accessibility of their products and services to low-income communities can be compatible with delivering financial value, and vital to securing the social license to operate in their countries. As northern markets become saturated

and competition intensifies, have emerging economies become the new frontier? Originally attractive for their offerings of low cost production, consumers in developing countries now present a viable market to multinational corporations. How do multinational corporations adapt their business models to these contextual realities is critical to long-term success? After an introduction by Ms Sumi Dhanarajan, from NUS Lee Kuan Yew School of Public Policy, Mr Stanislas Conseiller, Executive VP – Strategy, Marketing & Corporate Communications, AXA General Insurance presented AXA’s case study in India. In order to be successful in

selling insurance products for low incomes, they had to innovate and rethink their business model and chose to follow the example of fast consumer goods to sell their insurance products. For our second case study Mrs Laurence Tournerie, VP Business acceleration Asia Pacific, Danone, presented Danone’ strategy to enter the Bangladesh market. This challenging market also pushed Danone to adapt their strategy by focusing more on a volume approach. This event moderated by Mr Christian Koenig, Director of ESSEC’s Asian Center, ended with a very active Q&A session. F

Challenges for Electric Vehicles in Singapore Aware of the impact that motor vehicles can have on the environment over their complete life cycle, Renault has been working actively for many years to achieve ongoing improvements regarding the ecological footprint of a vehicle at every phase of its life (production, on-road use, recycling). Electric vehicles represent a cleanbreak solution aimed at making CO2 emissions-free mobility in use, except wear parts, available to all. In its bid to become the number one low CO2 European carmaker, Renault is working on two main fronts: • The introduction of new technologies for internal combustion engines and transmissions, • And an unprecedented commitment

to all-electric vehicles. In May 2009, the Renault-Nissan Alliance has formed a partnership with the Energy Market Authority (EMA), the Land Transport Authority (LTA) and the Economic Development Board (EDB) of Singapore to explore the development of Zero Emission Vehicles Programme. In February 2010, Singapore Ministry of Finance enhanced a special scheme to support the development and test bedding of Electric Vehicles in Singapore. In this context, Mr Arnaud Mourgue, Area Operations Manager at Renault Singapore Pte Ltd, presented the electric vehicles market and trends in Singapore and introduced Renault future Model, Fluence Z.E. F

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January 2011

Entrepreneurs Committee

FCCS-BANSEA Pitch Session The FCCS Entrepreneurs Committee organised a special event for our French Entrepreneurs seeking funding. This initiative involved BANSEA, the Business Angels Network for Southeast Asia based in Singapore. After selecting three French Entrepreneurs willing to pitch, we organised a free coaching session with the support of several members of our Entrepreneurs Committee. This full-day session allowed our can-

didates to have their business plan reviewed and to be coached to present their project in the most appropriate way before an audience of potential investors. The FCCS is very grateful to Mrs Valérie Bonin from Alpana Services, Mr Sébastien Guillaud and Mr Christophe Richard from Soft Venture and Mr Eric Barbier from Transfer To for their time and precious advices. Then on July 6th, our candidates had the opportunity to present their project before

an audience composed of private Business Angels during a dedicated FCCS-BANSEA pitch session. Each presentation was followed by a Q&A session and a deliberation and we ended this session with a networking lunch. The FCCS would like to reiterate its deepest thanks to BANSEA for organising this joint event and for supporting this interesting initiative from our Entrepreneurs’ Committee. F

Networking Series: French & Singaporean Entrepreneurs For this special evening, we decided to bring together French and Singaporean entrepreneurs.

great opportunity for French and Singaporean entrepreneurs to share their experiences, tips and ideas.

As we all know, entrepreneurship is not an easy path, this networking session was a

This evening, held at Uluru on Duxton Hill, was organised in collaboration with The

Entrepreneur Platform and gathered 45 entrepreneurs. Our members really appreciated this initiative and found some interesting interactions with our Singaporean colleagues. F

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FCCS CLUB EVENTS

IS WELL POSITIoned to cont

Marketing & Communication Committee

How to Optimise Your Online Marketing Campaign With a sudden surge in internet penetration, digital media has become a force marketers cannot afford to ignore.

build the brand, engage with users and measure the return on investment. Then, our second speaker, Ms Chloé

Our first speaker, Mr Ghislain Le Chatelier, Head of Google's Online Sales & Operations for Southeast Asia, showcased the changes in customer behaviour and online trends. He also delved into why investing online is key to capture opportunities and presented relevant case studies, where search is leveraged for lead and traffic generation. This interesting talk was sprinkled with vivid examples of how online advertising allows firms to capture leads,

Marchand, Commercial Director of Air France KLM Singapore, Indonesia, Australia & New Zealand, shared her insights on how Air France is employing novel techniques to stay at the top of Google's Ranking Pages. She gave comprehensive examples on what exactly companies should do to master the digital media by integrating Search Engine Marketing (SEM) into their strategic marketing mix. This Breakfast Talk was a great opportunity for over 40 attendees to have a clear and detailed overview of digital media with interesting case studies. F

First Steps on Creativity At the Franck Louesdon’s highly engaging workshop we had a better understanding of creativity. He stressed on how creativity

could help us in different spheres and why we should not let judgment of peers stop us from thinking out-of-the-box.

Our Marketing & Communication Committee witnessed creativity in action and explored new paths to innovate by taking part in multiple exercises. Franck also listed 8 steps to help people develop a creative midset highlighting that creativity requires awareness and lots of practice. Finally he concluded by asking people to be passionate, to encourage wild ideas, to defer judgment of ideas, to stay focussed and to build on ideas of others.

“All children are born artists. The problem is to remain an artist as we grow up”, Pablo Picasso Franck Louesdon is Creative Facilitator of Nextsteps. F

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January 2011

R&D Committee

NUS: Technology Transfer & Industry Collaboration During this R&D Committee Meeting, Dr Lily Chan, Chief Executive Officer of NUS Enterprise at the National University of Singapore (NUS), described the multidisciplinary research capability and technology portfolio of NUS. Singapore Governmentâ&#x20AC;&#x2122;s has committed S$16.1 billion to Research, Innovation & Enterprise over the next 5 years as it

strives to be among the most researchintensive, entrepreneurial and innovative economies in the world. NUS, with 22 research institutes and 14 faculties, is well positioned to contribute to this initiative. Dr Chan exemplified how NUS is promoting high-impact, multi-disciplinary initiatives with international, scientific and commercial value by detailing the activities of a few research platforms at NUS

in the fields of Life Sciences, Defense, Environment and Interactive & Digital Media. Finally Dr Chan explained how NUS is collaborating with diverse industries to add value and encourage private R&D sector by providing resources and support. This interesting talk was very well received by the participants. F

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January 2011

Luxury & Retail Committee

How to Create a Higher Customer Experience? Some customers provide favourable word of mouth resulting in customer loyalty. However, there is more to this as it is a process geared towards keeping a client happy and generating more business. In all, achieving objectives that increase your customer’s level of satisfaction and securing his loyalty provides benefits to your company. This Breakfast Talk organised by the Luxury & Retail Committee aimed at demonstrating that customer satisfaction and company performance are strongly correlated.

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January 2011

IT Committee

The Keys of a Successful IT & IS Professional Integration in Asia-PaciďŹ c During this IT Committee Meeting, Mr Gregory Mermet, IT Manager at Clasquin Singapore, shared his experience and tips on how to be successful when you have a regional position in IT in Asia-Pacific.

He focused on 5 key pillars, namely Personal Behaviour, Preparation, Cultural Sensitivity, Relevant Communication and Work Standards. He advised on sharing experiences, understanding the differences in culture and communication, being open

to change, and setting the Head Office expectations right for a winning streak. This presentation was followed by an open discussion between the members of our IT Committee. F

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January 2011

Networking Events

Networking â&#x20AC;&#x201C; French Business Schools For the first time, the FCCS gathered former students from French Business Schools living and working in Singapore.

This initiative proved to be a great idea as more than 130 participants attended this exciting networking night! F

Connect with our New Members! In order to welcome our new members, we organised a special networking event. This was a perfect opportunity to meet new people and new members in a relaxed a social atmosphere! This evening was held at Wine Connection, Cuppage Terrace where our members enjoyed glasses of wine together with some canapĂŠs. F

The Monthly Rendez-Vous: FCCS Luncheon Every first Thursday of each month, the FCCS organises a business luncheon in a French restaurant, every time in a new venue and with a different menu.

ate excellent opportunities to develop new contacts and exchange ideas on business issues while enjoying some great French food.

These informal networking sessions cre-

Our last two luncheons took place at

Brasserie WOLF and Brasserie Les Saveurs at the St-Regis. Join us at these luncheons to enjoy an exquisite French lunch and broaden your network! F

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FOCUS MAGAZINE January 2011

FCCS CLUB EVENTS The FCCS Organises Your Event

Training Seminar on Burgundy Wines On November 10th 2010, the FCCS assisted the Burgundy Wine Board (BIVB) in organising two training seminars for over 100 selected specialised guests at the Novotel Singapore Clarke Quay: a session on the Fundamentals of Burgundy in the morning and another on Discovering a Selection of Village Appellations from Burgundy in the afternoon. These two workshops, animated by Mr Lim Hwee Peng (Burgundy wines official educator), offered to the participants a chance to taste a fine selection of Burgundy Wines and better understand the specifics which make Burgundy wines so unique. F

LET THE FCCS ORGANISE YOUR EVENT! Do you wish to reach new customers and gain exposure? The French Chamber of Commerce in Singapore organises your own event and guarantees a qualified audience. In addition, you will benefit from a great visibility on our website and e-newsletter, and the invitation to your event will be emailed directly to our membersâ&#x20AC;&#x2122; database. For more information, please contact Gina Moulay-Aubry at 6735 2536 or by email at gmoulay@fccsingapore.com.

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January 2011

IWelcome to Singapore

FCCS Welcome to Singapore 2010 Our annual Rendez-Vous brought together more than 200 persons this year, friends and newcomers to Singapore. The gathering was a great opportunity for new expatriates to Singapore to get introduced to the French Business Community. Our event took place at “The Pod” of the National Library which offers a great panoramic view all over Singapore, a modern architecture, and a pleasant atmosphere. HE Olivier Caron, Ambassador of France to Singapore, was our Guest of Honour and we thank him again for his kind and precious participation. The informative session was led by Mr Pierre Verdière, President of the FCCS and Mrs Carine Lespayandel, Executive Director. It was above all the occasion to explain the essential role played the FCCS

as the representative entity of the French business community towards Singaporeans and other International business communities. The activities and services provided by the FCCS were reviewed and the President highlighted the great benefits our members found in participating in our different committees, events and functions. Mr Hubert Testard for the Regional Economic Department of the French Embassy, Mr Michel Cywinski for Ubifrance, Mr Yves Corbel for the Alliance Française, Mr Patrick Sucur for the Lycée Français, Mrs Christine Leleux for the French Association and Mrs Angeline Tang for Atout France were then invited to make a brief presentation of their respective organisations. A friendly buffet dinner followed the presentation: a well appreciated catering coupled with fine wines provided by Wine Connection.

This friendly environment enabled the participants to create some precious networking links and the event closed at 11pm. We would like to thank particularly AGS Four Wings, CIC Banque Transatlantique, and GMC Services as well as the National Library for their high and valuable support to our event. F

Singapore Office

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January 2011

Futsal Tournament

FCCS Futsal Tournament 2010 We would like to thank all the players for their sporting attitude and team spirit during our Second Futsal Tournament which took place on Saturday 16th October at the Fico Sports Hub. Our tournament received an overwhelming response: we had 140 players – 20 teams – who played in an atmosphere of competitiveness and fair-play during a half day-long tournament on a hot and sunny day… making this second Futsal Tournament a great success! There were 4 qualification groups of 5

teams and 4 games per team. A game lasts 13 mn so it meant an intense effort, a real tough morning for each team!

ment and to AGS Four Winds and Alstom for their kind support.

Players gained forces for the afternoon by enjoying the buffet lunch. Play-off and finals separated the best teams. The prize ceremony then took place at 2.30 pm and we sincerely congratulate our winners, AGS Rainier. A special thanks goes to Pierre Bourjade, Pierre Rico and Julien Cabon from Football Passion who organised the Tourna-

FUTSAL TOURNAMENT 2010 - WINNERS ...And the winners are... AGS Rainier! AGS Rainier composed of Yannick Lothou, Bruno Courbet, Olivier Jolivet, Angel Rodriguez, Johan Gouttefangeas, Olivier Michel & Tomas Gustaffson. The silver medal was for Total: Nicolas Van Huffel, Thomas Bouillonec, Jérôme Bouchardy, Tanguy Fournier Le Ray, Romain De La Motte, Siegfried Venot & Olivier Gerhardt. The bronze medal was won by the team Gunners: Laurent Thomas, Mathieu Pilard, Antoine Durieux, Rachid Baa, Lionel Gies, Alexandre Clopeau & Louis Maltabey.

The FCCS hope to see you all again next year for another enjoyable Futsal Tournament! F

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Pétanque Tournament

FCCS Pétanque Tournament 2010, 10th Anniversary! Our annual Pétanque Tournament took place on Saturday 13th November at the Rasa Sentosa. The main ingredients for success of this 10th tournament were as follows:

Special thanks go to our four main sponsors for their financial and moral support:

• 168 players • 56 teams (“triplettes”) • 18 fields • Over 150 pétanque balls • 170 FCCS 2010 Pétanque caps • 20 bottles of Ricard Everyone was very motivated, making this event a real success this year again! Some players even brought their own balls facilitating the organisation of the tournament. Players still found the time to enjoy a few glasses of pastis, get some snacks and drinks all day long to gain forces for the afternoon. The nutritious buffet lunch served by the Rasa Sentosa allowed players a well deserved lunch break in front of the sea.

We would like to thank Pernod Ricard who sponsored the tournament’s energy drink – the pastis – all day long and Nespresso who provided the coffee.

The prize ceremony took place at 6 pm before dark, presented by Mr Pierre Verdière, President of the FCCS. For the second time, all the competitors played with pétanque balls kindly offered by SDV Logistics.

The FCCS hope to see you next year for another thrilling and enjoyable Pétanque Tournament! F

GIFTS CONTRIBUTORS PÉTANQUE TOURNAMENT 2010 - WINNERS MAIN TOURNAMENT WINNERS: 1st - Rasa Sentosa: Ben Bousnina, Alan See and Berjo 2nd - Balls Of Fire: Merlin Decaillot, Jérémie Caujole and Mathieu Massin 3rd - The Iron Snipers: Aurélia Ferrari, Parandi Pejman and Jérome Theodore 4th - Log, Stock n Barrel: Thierry Leroy, Ab Samad Abbas and Khairuddin Mohammad

PLATE TOURNAMENT WINNERS: 1st - Aprim 3: Christel Deromedi, Nathalie Nejade and Henri Nejade 2nd - Les Pastagaz: Clément Gossé, Frédéric Morel and Jean Marc Agabriel 3rd - Les Raspailloux: Fabienne Paulik, Arnaud Paulik and Alexandre Dufour 4th - Les Braquemards: Christophe Bonfils, Guillaume Malaise and Bruno Binet

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FCCS CLUB EVENTS Pétanque Tournament

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IT Committee

FCCS New Members We are very pleased to welcome the following new members who recently joined the French Business Community. Please visit www.fccsingapore.com for more details.

CORPORATE MEMBERS CINTRA UMI CNRS/NTU/THALES 3288

ROQUETTE SINGAPORE

Contact: Prof. Dominique BAILLARGEAT, Director of CINTRA Website: cintra.ntu.edu.sg Sector: Research

Contact: Mr Gregor GAMS, Sales & Marketing Director SEA and General Manager Website: www.roquette.com Sector: Energy / Chemicals / Mechanical Industries

DECATHLON PRODUCTION SINGAPORE

SHWE ZABAR

Contact: Mr Gregory EXPERTON, General Manager Website: www.oxylane.com Sector: Consumer Goods - Sports & leisure

Contact: Mr Sébastien DUJARDIN, General Manager Sector: Trading Company

EDHEC RISK INSTITUTE – ASIA

Contact: Ms Cynthia, Ling Ling ANG, AVP, Logistics Website: www.singpost.com Sector: Post

SINGAPORE POST Contact: Mr Frédéric DUCOULOMBIER, Director Website: www.edhec-risk.com Sector: Education & Training

LAGARDÈRE SERVICES ASIA PACIFIC

STERCI ASIA

Contact: Mr Emmanuel DE PLACE, CEO Website: www.lsaspac.com Sector: Travel Retail Sector

Contact: Mr Sébastien VALLON, Regional Manager Website: www.sterci.com Sector: Information Technologies & Computer

NETGEM

VELD'S

Contact: Mr Pritam MISRA, Director Asia Pacific Website: www.netgem.com Sector: Electric / Electronic / Telecom

Contact: Mrs Joyce MUSY, President Website: www.velds.com Sector: Consumer Goods - Cosmetics & perfume

NEWREST GROUP INTERNATIONAL

VIZADA

Contact: Mr Hugues DE VILLOUTREYS, Chief Representative Website: www.newrest.eu Sector: Specialised Caterer

Contact: Mr Vivian QUENET, Sales Director, Asia Website: www.vizada.com Sector: Provider of mobile satellite communications solutions

ASSOCIATE MEMBERS EURACO FINEFOOD

PACNET INTERNET

Contact: Mr Sebastian TAN, Managing Director Website: www.euraco.com.sg Sector: Food and Beverages

Contact: Mr Jacques GREZAUD, Managing Director Website: www.pacnet.com Sector: Telecommunications Service Provider

GLOBIBO Contact: Ms Karine POIRIER, Manager, French Department Website: www.globibo.com Sector: Education & Translation

STANDARD CHARTERED BANK Contact: Ms Min Ying NGO, Regional Head of Premium Banking, Singapore & Southeast Asia Website: www.standardchartered.com Sector: Bank / Finance / Investments

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IT Committee

ENTREPRENEUR MEMBERS DUALEXPAT

LE STUDIO PHOTO

Contact: Mr Bertrand FOUQUOIRE, Associate Director Website: www.dualexpat.com Sector: Human Resources

Contact: Ms Géraldine MOSTACHFI, Professional Photographer Website: www.lestudiophoto.com.sg Sector: Photographer

FRENCH EDUCENTER

LOMIG

Contact: Mrs Gaëlle PETRA-LEGROUX, Managing Director Website: www.frencheducenter.com Sector: Education & Training

Contact: Ms Karen LIM, Director Website: www.lomig.com.sg Sector: Trading Company

XMS Contact: Mr Daniel ROUER, Director Website: www.xms-sg.com Sector: Human Resources

INDIVIDUAL MEMBERS MR DENIS BRANTHONNE, Regional Director ASEAN & ANZ, AUTODESK ASIA Sector: Information Technologies & Computer MRS NATHALIE CAO, Cert. in CEHA, Sales Manager, DTZ DEBENHAM TIE LEUNG (SEA) Sector: Real Estate

MR YVES CRAMAZOU, Global Services Sales, APAC Head of Engagement, NOKIA SIEMENS NETWORKS SINGAPORE Sector: Information Technologies & Computer

MR ERIC DULAURANS, Founder & CEO, NQLOGIC Sector: Information Technologies & Computer

MR ISMAEL LAVERGNE, Vice President Sales, GFG GROUP Sector: Electric / Electronic / Telecom MS AFSANEH LEISSNER, Foreign Lawyer, GIBSON, DUNN & CRUTCHER LLP Sector: Auditors / Law Firms / Consultants MR JEAN-PHILIPPE LIONNET, Investment Advisor, MEYADO PRIVATE WEALTH MANAGEMENT Sector: Bank / Finance / Investment MR FLORIAN DE LONGVILLIERS, Senior Manager, DELOITTE CONSULTING Sector: Auditors / Law Firms / Consultants

MS SANAA HDIDINOU-LUNDGREN, Counsellor, GREEN-

MS EMMANUELLE MEHEUST, THE STANDARD CHAR-

DALE SECONDARY SCHOOL Sector: Education & Training

TERED PRIVATE BANK Sector: Bank / Finance / Investment

MR DANIEL KWINTNER, Director, INGENIOUS DESIGN

MR EMMANUEL SAUQUET, Asia Business Development Director, GOOGLE ASIA PACIFIC Sector: Information Technologies & Computer

Sector: Design Firm

Joining us brings you directly to the heart of the French Business Community in Singapore. Our lively membership of more than 400 reflects French expertise across a wide range of sectors, both industrial (Technology, Electronics, Telecommunications…) and services (Banking, Insurance, Marketing, Advertising...). Join us and benefit from a wide range of advantages, such as a greater business exposure, an easier access to people and information and many events and business services. For more information, please contact us at membership@fccsingapore.com.

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FCCS Privilege Card The Privilege Card is personal and is exclusively reserved to members of the network of French Chamber of Commerce in Singapore. It gives access to benefits granted by our listed partners to the 400 companies’ executives’ members. Terms & conditions apply, visit www.fccsingapore.com for more details.

AGS FOUR WINDS - Up to 30 days free storage rent in Singapore. - 1 hour handyman service free for a minimum of 2 hours purchased.

RAFFLES HOTEL, SINGAPORE - 15% off all Food & Beverage outlets. - 15% off Meeting and Banquet packages.

RASA SENTOSA RESORT, SINGAPORE AU PETIT SALUT - Special rate for use of private dining room.

- 15% off total Food bill at Barnacles Restaurant. - 15% off total Food & Beverage bill at Trapizza.

AVIS

SEPHORA

Discount levels: Up to - Europe, Asia, Middle-East, Africa: 15% - Australia: 10% - New Zealand: 15% - US and Canada: 10%

- 10% discount for minimum S$60 spent on Sephora brands and exclusive. - 15% off any service at Bliss Spa.

SURVIVAL CHIC - 15% off regular membership price.

BRASSERIE WOLF - 15% off total bill at Brasserie Wolf. - 10% off total bill at Esmirada Orchard, Bodega and Esmirada at The Pier.

THE STRAITS WINE COMPANY / DENISE THE WINE SHOP - 10% off for normal purchase items. - 15% off for a case of wines or more.

CITROËN TT SINGAPORE - 5% of discount for the FCCS members.

CLUB MED - Pay 5 nights & stay 7 in selected Asian resorts.

EDITIONS DIDIER MILLET (EDM) - 20% off retail price of specific titles with free delivery or 40% off retail price of specific titles with self-collection.

TRADERS HOTEL, SINGAPORE - 15% off Food & Beverage at F&B outlet excluding private events held at function rooms.

UNIQGIFTTM - 10% discount for all gift boxes purchases on uniQgift's website.

WINE CONNECTION HILTON SINGAPORE HOTEL - 10% off Journey to Vineyards of France wine promotion at Kaspia Bar.

IBIS - 25% off on Taste Menu all-day dining.

PETIT BATEAU - 10% off regular items.

- 10% for corporate orders $500-$999. - 15% for corporate orders $1,000-$1999. - 20% for corporate orders $2,000 and above.

WINES2U - 15% off on CHAMPAGNE MOUTARD. - 10% off on all other wines for a minimum order of 12 bottles per purchase.

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Glamorous Cannes Annual Gala Dinner of the French Chamber of Commerce in Singapore Date: Friday 27th May 2011 Time: 7.30 pm ll late Venue: Shangri-La Hotel, Island Ballroom Dress Code: Diva Extravaganza Prepare to enter the magic atmosphere of Glamorous Cannes! Booking/Sponsoring forms available online at www.fccsingapore.com For more informa on, please contact Gina Moulay-Aubry, Head of Events & Members DID 6735 2536, gmoulay@fccsingapore.com

The French Chamber of Commerce in Singapore 581 Orchard Road #09-01 Liat Towers Singapore 238881 Tel: 6735 5523 Fax: 6735 5394 www.fccsingapore.com

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