Trickle down bubble up

Thenand Now I ma g e sofpr opa g a ndaha v ea l wa y sbe e nus e dt os ha pet hei de ol og i e sa ndbuy i ngha bi t sofas oc i e t y .

Pos tWW1a ndc ont e mpor a r ypr opa g a ndai ma g e spr e v a i l a nde x pr e s sv e r ys i mi l a r pr e oc c upa t i ons .

Whi l s tt hee s t a bl i s hme nts pr e a dsoneme s s a g e ,t hepubl i c s i mul t a ne ous l yfindsav oi c ei na r ta nds ubv e r s i onbymov e me nt s s uc ha st heDa da i s t sa nda r t i s t sa ta nyg i v e nt i me .

Re fle c t i ngon t hec onc e r nsa nda s pi r a t i onsoft hepe opl e , c ons umpt i on a nda us t e r i t ya r er e c ur r i nga ndc onfli c t i ngt he me s t hr oug houtbot hpe r i ods .

Th er i s eofac e l e br i t y c ul t ur ei nt hef or mof“ Th eBr i g htYoungTh i ng s ” i nt he1 9 2 0 ’ sa nd3 0 ’ sa tat i meofa us t e r i t y dr ov eade s i r ef org r e a t e rwe a l t ha nd c ons umpt i on, t hene wf r e e domswome n f oundpr ope l l e dde s i g ne r ss uc h a sCha ne l t oa ddr e s st he ne e dsofawhol e ne wg e ne r a t i on.

Toda y ’ sc ons ume r c a n ’ the l pbut c ons ume , dr i v e n byt hes a mede s i r e s a nda s pi r a t i ons .

Howe v e r , wi t ht her i s ei n g l oba l t e c hnol ogy , i nf or ma t i on i sc ons ume d, a c c e s s e da nds ha r e da t apa c ene v e rbe f or es e e ni nhi s t or y .

Th i sha sbr oug hta boutane wa ndg r owi ng c ons c i ous ne s s .

Conc e r nsf ort hee nv i r onme nta nd huma nwe l l be i nga r eont hei nc r e a s ea ndt hemor e di s c e r ni ngs hoppe ri she l pi ngt opr ope l ane wde s i g nma ni f e s t o .

Br a ndss uc ha sPe opl eTr e ea ndAnt i f or mha v es e e nag r owt hi n de ma ndf ors us t a i na bl ef a s hi on.Th i s‘ t r i c kl edowna ndbubbl eupe ffe c t ’ a sfir s te x pr e s s e dbyt hes oc i ol og i s tVe bl e ni n1 8 9 9de s c r i be st hemov e me ntor flowoff a s hi ona si tmov e sf r omones e c t i onofs oc i e t yt oa not he r .

I nt he1 9 2 0 ’ si t i spos s i bl et os a yt ha tmos tmov e me ntwa st r i c kl e ddownf r omt het ops t r a t at ot he l owe rs t r a t a , howe v e rt ha tha sa l l s i nc ec ha ng e da squi t eof t e nt r e ndsi nc ont e mpor a r y s oc i e t ybubbl eupf r omt he‘ s t r e e t s ’ .

Th i sv i br a ntc ol l e c t i onofuns t uc t ur e dg a r me nt s a s pi r e st opa r t i c i pa t ei nt hi song oi ngdi a l og uebe t we e nt heuppe ra ndl owe rs t r a t a ’ sofs oc i e t y .

Ar emar kabl esoci aland cul t ur ali nver si onhasoccur ed i nt hel ast50 year s:wher eoncecul t ur ewas t hemonopol yoft heuppercl asses,i tnow,mor eof t ent hannot ,bubbl esup f r om t hoseont he wr ong si deoft het r acks.Thi st r ansf or mat i onhasbeenespeci al l yevi denti nt hewor l d ofst yl e-wi t haut hent i ci t yofst r eet st yl echal l engi ngand t hent oppl i ngt hedi ct at or shi p ofHi ghFashi on. Ted Pol hemus