Year 11 Issue 2
HAIR BIZ Forum 2017
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Now in its 4th year the 2017 Australian Hair Industry Awards represents the benchmark of business excellence!
Gala event Awards
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SHOT 201
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Sunday 26th March 2017 | 7.30pm till late
Plaza Ballroom, BCEC on Grey St Southbank, Brisbane
TICKET INCLUDES A La Carte Menu Beer, Wine and Soft Drinks Celebrity MC Great Entertainment
BOOK NOW ONLINE SINGLE TICKETS: $250 Table of Ten: $2200 Ph: 07 5580 5155 www.australianhairindustryawards.com.au
H
ON THE COVER
EDUCATION
Schwarzkopf Professional
36 Bridal Hair – Knowing Your Face
REGULARS
48-50 Fast Track Training
22-28 Industry News
COMPETITION
84-85 Hair Shop
46 Session Therapy with Brad Ngata 60 Pierrot’s Model Search 2016
INTERNATIONAL FEATURE 12-14 The Grand Master – Angelo Seminara
SALON PROFILE 56 iHair Studio
FEATURE
58 Envy & The Barbershop By Sherridan Kyle
16-19 RAW Celebrates 20 Years 20 10 Minutes with Simone Lee
COLLECTIONS
38 To Perm or not to Perm By Nadine Johns-Alcock 40 The Full Spectrum
78-79 Botanical Persuasion, NSW TAFE 80-81 Intensity By James Earnshaw,
By Kristina Russell
Francesco Group
42 In Salon Training By Kym Krey 52-54 When Disaster Strikes
BARBERING
EVENTS
82 Roadtest – The Beret Clipper, Wahl
30 Finalists Announced for the 4th Annual Australian Hair Industry Awards 32 HOT SHOTS TEAM 2017
BLOG SPOT 88 Is 2 Better than 1 By Steve Corthine
Finalists Announced 62 Colour with Care 64 Hairdressing Industry Celebrates A Sustainable Future 66 Brisbane Hair & Beauty Expo 2017
89 Disruptive Trends By Tracey Hughes 90 Facebook, Instagram, Pinterest & Celebrity Product Endorsement By Kirstie Stafford
PROFILE
92 Our Industry By Kelly Kent
34 What’s going on at Reeves & Co? 44 Piloroo 68 A Delectable Dish 70 KMS Continues to Lead the Pack 72 Luxury at it’s Finest By Natoshua Johnson 74 Lets Celebrate – De Lorenzo 76 ghd Platinum 86 Salon Saviours
BUSINESS 94 Your Facebook & Instagram Posts Suck… And here’s Why By Estelle Oliveri 96 Building Business with Storytelling By Neil Osborne 98 Get Acquainted with Snapchat By Susan Patel
CONTENTS
10 Editors Letter
Shape By Lorna Evans
7 1 0 2 L A I C I F F O E TH Y T R A P ER T F A A I AH
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HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
EDITOR’S LETTER
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Kristina Russell Natoshua Johnson Lorna Evans Sherridan Kyle Steve Corthine Tracey Hughes Kirstie Stafford Kelly Kent Estelle Oliveri Neil Osborne Susan Patel
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.
What would you do if you woke to hear the cracking sounds of fire above you and your family, in the roof? Or received an alert that your alarm had triggered and your business was ablaze? If you arrived to watch all that you’d worked for, literally engulfed in flames? We talk to two people who experienced exactly that….. and right before Christmas. Fox and the Hair’s Mia De Vries woke to a strange sound one morning …. and three minutes later was standing in the driveway in a T-shirt clutching her children and watching her home be destroyed by a raging fire. Brisbane’s Luke Reynolds had just returned from a Cold Play concert when he received a call from his security company saying his alarms had triggered. Using his phone to log in to security cameras, he could literally see his reception desk on fire. Minutes later, he was standing outside his salon while fire crews battled to control the blaze and save the remainder of the building, including residential apartments upstairs. In ‘When Disaster Strikes’, we share the rollercoaster of emotions they experienced and the long journey back to ‘normality’, as well as celebrate the heartfelt generosity of the industry and communities who enveloped them in support when everything they had was gone. Fast-track fulltime apprentice training has long been a topic of contention as both salon owners and education providers struggle to deal with the decline of apprenticeship commencement numbers. Offered as a more attractive option for aspiring stylists wanting to avoid years of often poorly paid apprenticeship training, yet frequently criticized by business owners bemoaning a lack of industry-standard skills, these programs have not always been the solution some had sought. When an article appeared recently in a major publication declaring the unemployability of these fast track applicants, discussion erupted once more. Whilst most acknowledge there are definitely challenges with the condensed program, there are also excellent providers delivering quality training options who wanted to share their perspective. We speak to two leading colleges for The Other Side of The Story. Have you noticed a change on how you’re sourcing staff training lately? We certainly have! It seems that gone
are the days of solely relying on product suppliers for all your training needs and in their place is an interesting new trend. Salons owners are directly sourcing specialized trainers to deliver bespoke insalon education and the diaries of skilled gurus like Sharon Blain, Paula Hibbard and Stevie English are fast filling up! It seems that for the same investment as sending multiple staff to an external event, you could actually have had that educator come directly to your business. Imagine having an artist of that calibre all to yourself, teaching your team what they specifically need. Find out all about it in The Evolution of In-Salon Training. And if that has sent you racing to the keyboard to see who’s available and what they offer, check out our story on Piloroo - an innovative new web platform which links educators (and aspiring educators) to salon owners in one easy-to-use portal. Dario, Caterina, Geoffrey, Kobi, you name them, they’re here! Brilliant idea! There’s more than enough to keep you fascinated for hours in this exciting edition, so find yourself a quiet, comfy spot and settle in for a great read.
Kym Krey Editor kym@mochapublishing.com.au
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The Grand Master
ANGELO SEMINARA “Every now and again someone comes along who changes the agenda. Angelo Seminara has such a passion and a commitment to his work, hairdressing is not his job – it’s his life.”
Trevor Sorbie MBE
Angelo Seminara is one of the most captivating and original hair stylists of our time. Four times winner of the BHA British Hairdresser of the Year Award (2007, 2010, 2012 and 2016) and two times winner of the Grand Trophy AIPP Award (2012 and 2016), his work is hugely influential and is avidly followed by hair professionals, photographers, stylists and models the world over. Angelo quickly gained a great reputation in the fashion arena. Paris, New York, London and Milan fashion weeks have featured on his itinerary, working on runway looks for Chanel, Valentino, Hermes, Stella McCartney, Dolce & Gabbana, Alexander McQueen, Vivienne Westwood... the list rolls on. Admired for his imagination, skill and creative drive, Seminara’s work defies categorization. His approach is that of an artist, designer or inventor, imaginatively translating observations of the world into stunningly original shapes and colours. An avid photographer and collector of art and design books, Seminara brings a range of influences to bear on his work, and is constantly pushing the boundaries.
Angelo Seminara Seminara’s work is increasingly seen in the sphere of culture and arts. Since 2010 Seminara has worked closely with the fashion curator Judith Clark to create beautiful and distinctive hair installations that have featured in exhibitions including the Chloe Attitudes at the Palais de Tokyo, the Diana Vreeland retrospective at the Museo Fortuny in Venice, the Simone Handbag Museum in Seoul, the Dresses of Frida Kahlo, in Mexico and Louis Vuitton’s La Galerie in Asnieres. Seizing the opportunity to speak to one of hairdressing’s greatest treasures, Hair Biz Editor, Kym Krey caught up with Angelo recently.
YOU BEGAN YOUR CAREER IN A BARBERSHOP BEFORE WORKING FOR TONI&GUY, WAS THAT A DIFFICULT TRANSITION TO MAKE?
Moving from my home town of Calabria to Rome to work for Toni&Guy was a major transition in itself, let alone the change from barbershop to salon; a very different environment and way of working. It could have been overwhelming but I was so ambitious to see and learn more, I didn’t let it get the better of me. I was fuelled by a hunger, a passion to experiment and express my creativity,
HOW WAS THE INDUSTRY DIFFERENT BACK THEN TO WHAT WE KNOW TODAY?
It had a vibrancy and optimism, an energetic hotbed of experimentation where rules were broken aiming to create something new and unseen. Today I find the industry plays more safe.
WHO HAVE BEEN YOUR HAIR HEROES OR THOSE WHO HAVE INSPIRED YOU THROUGHOUT YOUR CAREER? Visionaries such as Vidal Sassoon, Trevor Sorbie, Leonard Lewis and Michael Rasser. Creative thinkers with a passion to develop, improve and change the face of our craft. I always feel so honoured when I see my name included along with these world-famous hairdressers – my professional heroes.
LOOKING BACK, WAS YOUR EXPERIENCE OF WORKING SO CLOSELY WITH TREVOR SORBIE ONE OF THE MOST SIGNIFICANT INFLUENCES OF YOUR CAREER?
Without question Trevor is my greatest hairdressing influence. I spent 16 tremendous years working with him; it was a profound experience and I learnt so much. Working with Trevor was terrific; a fantastic time when my creativity began to fly.
DESCRIBE YOUR STRONGEST MEMORY OF YOUR TIME AS INTERNATIONAL CREATIVE DIRECTOR FOR SORBIE?
Trevor’s standards, disciplines and hairdressing excellence in all its forms. He taught me they must remaining your total focus, that you must never compromise or settle for second best. That you must seek perfection – always. Trevor has been like a father to me and I will always acknowledge and be forever grateful for what he’s helped me to achieve.
IN 2011, YOU BECAME CREATIVE DIRECTOR FOR ITALIAN BRAND, DAVINES SPA, WHICH GAVE YOU THE OPPORTUNITY TO EMBARK UPON SUBSTANTIAL RESEARCH INTO NEW COLOURING TECHNIQUES. HOW DID YOU APPROACHED THIS AND YOUR INNOVATIONS ALONG THE WAY?
Being Italian, I’ve always loved and been proud of Davines. Its products are ethically sound, they absolutely respect and care for the environment and are brilliant to work with. My work with the Davines research and development department is totally open and collaborative, with the same goal to design products totally compatible to hair and a professional hairdresser’s needs. From a practical point of view, it was relatively easy to design Flamboyage foil. I’d experimented initially with Sellotape which wasn’t very successful, but it allowed me to explain to the designer and Patent Office what I wanted to create.
TELL US ABOUT FLAMBOYAGE, THE COLOUR TECHNIQUE YOU CREATED IN 2012.
For ages, I’d wanted to create something in the world of hair colour that didn’t already exist. Something I hadn’t seen done before, yet easy for everyone to appreciate and figure out how to use at the same time, cont’d over page
cont’d from page 15
maybe a tool with a multifunctional purpose. I looked at all the traditional types of colouring done in the past and realised I wanted to create something that looked less forced, unnatural and artificial.
YOUR PARTNERSHIP WITH DAVINES ALSO LED TO THE LAUNCH OF A NEW RANGE OF HAIR PRODUCTS CALLED YOUR HAIR ASSISTANT. WHAT WAS MOST EXCITING TO YOU ABOUT THIS OPPORTUNITY AND WHAT DO YOU FEEL IS UNIQUE ABOUT THIS RANGE?
It took two years’ developmental work for Davines and me to create the Your Hair Assistant range and I’m very proud of our achievement. The products of the Your Hair Assistant line are formulated to support personal inspiration, offering the highest performance in each phase of the creation of the hair style: from preparation, to styling and finishing. Seven products that correspond to the steps of creating the perfect look. Inspiration is drawn from women’s natural beauty
YOUR WORK WITH FASHION CURATOR, JUDITH CLARK IS QUITE FASCINATING. DESCRIBE FOR US THE PROCESS OF CREATING YOUR HAIR INSTALLATIONS FOR EXHIBITIONS AND MUSEUMS.
My work with different fashion houses, brands and exhibitions in many capital cities is always a joy. It’s so different and takes me to a different head space. Working with a curator who has a rigid content brief but an unstructured presentation brief is a brilliantly exciting challenge. The process allows open-minded freedom, a blank canvas and together you brainstorm crazy visual possibilities to bring the concept to life. Creativity goes into freefall and it’s a very enjoyable process indeed.
YOU HAVE AN EXTRAORDINARY LIST OF CELEBRITY CLIENTS. DO YOU FIND THIS WORK INCREDIBLY ENJOYABLE OR CAN IT BE STRESSFUL AT TIMES?
You know, when I’m doing someone’s hair it makes no difference if I’m working on a famous celebrity or a housewife. Each client is as important as another. At the end of the day everyone has the same concerns and anxieties about their appearance 14
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and have the same desire to look as good as possible. Sometimes you bond with a famous person which makes the job a real pleasure. The late George Harrison was a client who became a friend; he was just the coolest guy on the planet.
IF YOU WERE JUST STARTING OUT IN YOUR CAREER TODAY, IS THERE ANYTHING YOU WOULD DO DIFFERENTLY?
I wish I’d had more self-belief early on. It took me a while to trust my instincts.
WHAT WOULD BE YOUR IDEAL WAY TO SPEND A DAY?
Being at home cooking delicious pasta for my wife Lin and our beautiful children, sitting around the kitchen table, catching-up on everyone’s news, teasing, laughing and loving. I absolutely treasure family time and value it hugely when my crazy diary schedule allows.
WHAT HAS BEEN THE MOST REWARDING ASPECT OF YOUR EXTRAORDINARY CAREER?
To be awarded the British Hairdresser of the Year trophy for the fourth time. Really incredible and so rewarding. It makes all those long, hard days of perfecting my work to get things just right all the more satisfying. To have my work appreciated, acknowledged and rewarded as the best by discerning fellow professionals is an honour beyond measure.
ARE THERE STILL THINGS YOU’D LIKE TO ACHIEVE IN THIS INDUSTRY?
Yes, I’d love to help the hairdressing industry by creating more eco-sustainable products and tools.
AND FINALLY, SHARE WITH US THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED.
To never close your mind to an idea – no matter how unlikely or impossible it seems. Things don’t always end where they appear to finish…
CLASSIC EDUCATION WITH A TWIST!
INTENSE INFORMATIVE RAW AND REAL! WORKSHOP Get Up Close and Personal with the wisdom and talent of Christopher Dove and John Simpson (USA). A combination of two creative minds coming together!
MONDAY 27TH MARCH 2017 | 11am – 4pm BRISBANE SCHOOL OF HAIRDRESSING Queen Adelaide Building, 90-112 Queen Street, Brisbane
SINGLE TICKET: $395 TWO TICKETS: $690 save $100 Lunch Provided STRICTLY LIMITED NUMBERS
BOOK NOW!! www.mochapublishing.com.au/shop
RAW
20 CELEBRATES
YEARS
This month, the truly amazing Anthony Nader and the team at RAW celebrate 20 fabulous years tending the locks of hundreds of adoring clients.
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High standards and attention to detail has made RAW the salon of choice for many Australian and International celebrities like Cate Blanchett, Abbey Lee Kershaw, Hanne Gaby Odiele, Gisele Bundchen, Hugh Jackman, Miranda Kerr and Nicole Richie. Multi-award winning Anthony Nader has also worked on and directed shows in London, Milan, Paris, New York and in Sydney for Mercedes Benz Fashion Week. Knowing that from his 20 years at the forefront of hair fashion, Anthony could not only share a story or two but would have a unique insight into how hair has changed over 2 decades, Hair Biz Editor, Kym Krey caught up for a chat with this colourful industry icon.
ON YOUR BUSINESS JOURNEY TELL US ABOUT YOUR EARLY DAYS IN BUSINESS.
Well 20 years ago if you could gain employment or even better, open a salon on Oxford Street you were in a great position for your career or the image of your brand. It really was the only place to be (boy how things change!) David and I opened a salon on Oxford Street Darlinghurst with the smallest amount of money (which I borrowed from Mum) and we opened 7 days a week. It was just myself, a colourist and David answering the phone. Those first few years were a huge learning curve on how to run a business and I guess it shaped us and formed the beliefs we stand for today. One of these beliefs has always been the importance of nurturing your team.
WERE THOSE EARLY YEARS CHALLENGING?
Sure, we went through our teething problems (I could write a book about that!) so I’m not going to lie. Still to this day, 20 years later, there’s always a challenging situation of some description. Owning a business isn’t for the faint-hearted and I’m sure I’m not the first to tell your readers this.
THEN THE BUSINESS GREW AND YOU RELOCATED?
Yes, so seven years later we moved off Oxford Street as our clientele really changed over time and wanted a location more “pleasing to the eye” shall we say, so we moved 2 blocks away into a four level townhouse. It was beautiful and most importantly,
our clients loved it. We also were able to offer valet parking which no one else did back then. We had two huge sun-drenched balconies and a tranquil washbasin room on one full level. This space was an 11-year stint and worked so wonderfully well at the time and served its purpose but guess what? It was time to move again as we got tired of the space and décor and felt it didn’t really reflect who we were anymore. About two and a half years ago we moved to our dream space that reflected my past 8 years of working in New York. I wanted to bring that aesthetic back to Surry Hills which is where I’ve always loved, but only ever wanted to be in this one particular building. I waited for almost 4 years until the space I wanted became available and I grabbed it for dear life then called in the builders!
WHAT WOULD YOU SAY WERE THE TOUGHEST CHALLENGES YOU FACED AND HOW DID YOU OVERCOME THEM?
Hmmmm….. look, ask any business owner and we will all say “Staff!” We have learnt over time that when you have a star, you look after them. We have always believed that as long as we look after our team, the team will look after our clients, so we treat them like family. My senior team have been with me for a very long time and that all comes down to respect (both ways). They understand that we all benefit from the success of the business at the end of the day. Continually feeding your team with education is essential and paying for those courses also. Did I do that 20 years ago? No, I didn’t and I learnt from a few hard lessons at the start but now it’s all smooth sailing. A huge problem we have in our industry is the government (TAFE fees and lack of TAFE’s) and the “Australian Apprenticeships Establishment”. Don’t even get me started here! It’s a huge problem and as I think about now, I see every employer nodding their heads in agreeance that we need to get this sorted. We don’t want our industry to diminish; we want and need for our industry to flourish and continue to improve like it should as we are all professionals, not just dabbling in ‘arts n crafts’ here. We are so short on apprentices (TAFE enrolments are down by 30%), that we have had to cont’d over page
cont’d from page 17
employ 5 Salon Assistants at a much higher cost, but you have to continually adapt in order to succeed.
BEING MASTER OF YOUR OWN DESTINY IS USUALLY AN ENORMOUS LEARNING CURVE. HOW HAVE YOU GROWN AS A PERSON THROUGH YOUR EXPERIENCE OF BUSINESS OWNERSHIP?
Business ownership is a huge responsibility, especially when you employ staff. There is always lots of paperwork and behind the scenes/after-hours work involved. That’s why I need a business partner to take care of that for me so that I can focus on what I love and do best; hair. Sydney is a tough market; we are so tiny compared to the rest of the world. We have had numerous offers over the past 20 years and you know at the end of the day, we still feel like we were and still are worth more. You know, there’s a line that I’ve always loved in Kanye & Jay Z’s song “Clique”: “Your money too short, you can’t be talking to me!” Enough said! Besides…. we are still young and full of energy and we’re not ready to retire yet, as we still have goals to meet and you know, we’re totally happy still doing what we love.
SHARE WITH US SOME OF THE ACHIEVEMENTS YOU’RE MOST PROUD OF ALONG THE WAY.
Winning all the hair awards that I dreamt about which helped build my business and my profile. Out of all the awards, I think the proudest would have to be, being crowned “Session Stylist Of The Year” for 2008, which I had no idea I was receiving. It’s about the body or calibre of work you had published in the past year and anonymously scored by beauty editors. I still hold this award closest to my heart. • Securing a visa to work in America and then, when that visa expired, paying for a Green Card . I couldn’t wait to win one so I forked out the dollars! • Working backstage in London, New York, Milan & Paris at annual Fashion Weeks with all those globally known hair gurus..... priceless!!! • Working with various hair brands and learning what was my ‘fit’ and what wasn’t. • Being kissed on the cheek by Gisele Bundchen I could go on and on, but really at the end of the day, I’m still climbing those high rocky 18
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mountains for that magic breathtaking view that captivates me to push on even further. I’m sure you’ve all got your goals as I do and are all searching for personal dreams that make us smile at the end of the day. 20 years on and with many more grey hairs, one of my favourite quotes is: “I’m not interested in competing with anyone; I hope we all make it.”
WHAT’S THE FUNNIEST OR STRANGEST THING THAT HAS EVER HAPPENED TO YOU IN THE SALON? A female client asking me to be her sperm donor. Still not sure if it was funny or strange or just a compliment.
ON HAIR FASHION WHAT ARE SOME OF THE MOST MEMORABLE TRENDS YOU’VE SEEN OVER 20 YEARS?
• Demi Moore’s short crop from Ghost • Sarah Jessica Parker’s Sex In The City ever-changing hairstyles • Of course, “The Rachel” haircut. (Jennifer Aniston’s haircut from the hit TV show, Friends) • Meg Ryan’s textured 90’s shag • When Posh Spice lopped off her long mane to a Pageboy • Jessica Alba’s beachy inspired bob • Blake Lively’s Californian-esq long blonde wavy mane • Pink and her closely-shaved/razored haircuts • When Miley Cyrus traded in her Disney girl-next-door hair, bleached it all over and shaved out the sides with length only left on top. • Jennifer Lawrence’s forever-changing hairstyles in her movie “Joy” • And lastly of course, Rihanna and you decide on which hairstyle as I’m on a time limit.
“We have always believed that as long as we look after our team, the team will look after our clients, so we treat them like family.”
WHICH ONES WERE YOUR FAVOURITES?
O.K., so… gay moment here I guess, but I loved that Miley went to the extreme and had that overhaul and shocked the world. I guess it was a cleansing time for her. I mean, look how many women brought in pictures of her haircut to your salon, right? Love it or loathe it, her forever-changing haircut with dark roots was a huge Pinterest/ Instagram fave and all the beauty websites went out of control with her goings on. Jennifer Lawrence is another hot fave with my salon clients and with good reason too. I think she’s just such a likable, down-to-earth personality and women want to buy into that. Her hair is ‘wearable’ and can be dressed up or down which is vital for today’s women, as time isn’t always on their side and they need a good strong foundation haircut, then styling is a breeze.
AND… THE SHOCKERS? WHICH ONES WOULD YOU BE GLAD NOT TO SEE AGAIN?
Hey, I’m very open minded, trust me, but when it comes to some of Nicki Minaj’s hairstyles, I kind of scratch my head and think “Really? What were her team of stylists thinking?” Those super-short baby doll fringes have always been a sore point for me, as so many women can’t have that severe blunt fringe. It just doesn’t do any favours to your face shape, unless of course it’s oval. Iggy Azalea needs a new team to transform her over-bleached, dead hair and then on top of everything else, those badly placed hair pieces plastered-in underneath her part line to appear thicker when really it all just looks like a big ol’ train wreck! Someone please pass me a Valium!
TELL US HOW YOU WERE ABLE TO STAY AT THE FOREFRONT OF FASHION AS IT CHANGED?
That saying of ‘you snooze, you lose’ is the only way I can answer this really. Anyone who really knows me knows that I live on my mobile and laptop, which can be hazardous... lol. I read a lot of online beauty blogs every day and I live on Instagram as I’m sure most of you do as well. I also shoot a few days a week, so I get an insight into what’s in-the-making so to speak, before it hits newsstands and websites a month or two later. I guess it’s just always searching for the next big wave and of course if a celebrity is sporting it........you know it’s going to make headlines to some degree.
IS THERE A TREND YOU SEE LOOMING ON THE HORIZON THAT WILL MAKE A BIG IMPACT IN 2017?
Well, I could be biased here as RAW has always had a philosophy for hair kept in a natural state. Give me any length hair with a hazy interior of shattered layers, soft flyaways dancing freely around the face and of course, an overgrown peekaboo fringe that edges longer on the corners framing the face and I’m the happiest man on the planet. That’s the most important thing, staying true to who I am which then leads to you being booked for future campaigns/editorials for just being you are and not trying to be anyone else. My go-to inspo girls are Anja Rubik, Anna Ewers, Gracie Hartzel, Mica Rganaraz and Freja Beha. Collection Credits: Hair: Anthony Nader using David Mallett Photographer: Milos Mlynarik
10 Minutes with
SIMONE LEE
Perth’s Simone Lee is a true artist and one that the industry worldwide is sitting up and taking notice of. Chosen by major record label Sony BMG to tend the lock of stars such as Jessica Mauboy and others, Simone is steadily building a long list of celebrity credits to add to her career achievements. Known for her distinctive style and perfectionism, Simone caught the eye of renowned L.A. hair stylist, Jeremy Knott who posted “Simone Lee is more than amazing. She’s so ahead of the game; finally someone’s work that is brilliant and not just creative”. She’s worked as a wig dresser for Andrew Lloyd Webber’s ‘CATS’ musical, on Australian movie “The Great Mint Swindle” and has been published in Vogue, Harpers Bazaar, noi.se and on major billboards for campaigns like Virgin Airlines. Hair Biz Editor, Kym Krey spent 10 Minutes With…. Simone Lee.
KK. TELL US WHAT YOU DO IN THE INDUSTRY TODAY: SL. My work today is multifaceted amongst all genres of our wonderful industry including education, creative design, business ownership, trichology, film and fashion work, product development and more. Actually I would title myself these days as a creative engineer.
KK. TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING SL. My early years were spent in the wheat belt of Western Australia. My dad was a Stationmaster for the railways. Later my parents purchased a home on the far outskirts of Perth as well as a wheat and sheep farm located in the country town of York. My mother was a complete naturalist who did not believe in chemicals and really put her time and energy into living very simply. She quietly gave as much as she could by doing things like corresponding with the likes of Sir David 20
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Attenborough on environmental issues. She was a unique woman, an amazing artist and a writer. My father worked very hard to support the family. He was very gifted mechanically and could build anything from engines to his own wind turbines for his farm. Actually I would call him a creative genius of sorts. We were of limited financial means and learnt the art of hard work from a very young age, so life was tough and yet beautiful growing up.
KK. HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY? SL. My first paid work in the hair industry
eventuated from staying with my estranged grandparents (my Dad’s father and mother) who lived in Fremantle, 10 minutes from Perth. I had saved some money in the summer holidays collecting coke bottles, gardening, leaflet dropping etc. and asked my Dad if I could write to my Nanna and see if she would let me visit for the holidays. My Dad did not have a relationship with his parents after marrying my Mum and I was curious to learn why. When I arrived at my nannas, I swiftly learnt the reasons. My Nanna could easily be described as Meryl Streep’s character from The Devil Wears Prada movie. Immaculate from head to toe, both she and her house were beautiful- and extremely strict! I had to get a job through the summer, saw an ad in the local paper for a junior position at a hair salon and applied. When I opened the door of the salon, there were at least a dozen pretty young girls awaiting their interview for the position. I was nervous as they were dressed so nicely and I was in country work boots and alternative black looking Goth gear! Well, suddenly a short woman walked to the front of the salon, looked at us all, then took me by the hand and said to her receptionist, ‘Bubba’: “This girl looks like she has a sense of style. I’ll
interview her now!” What I did not know was that this little woman had just won the highest award in the nation: Hair Expo Australia Schwarzkopf Professional Hairdresser of the Year. Her name was Lee Wallis.
KK. TELL US ABOUT YOUR BIG BREAK INTO THE WORLD OF FASHION AT PERTH FASHION WEEK. SL. I had been working the fashion circuit
hard in Perth for a number of years prior to my work with Kevin Murphy. It was near impossible though to direct fashion in Perth unless you were involved with the L’Oreal brands and of a high national profile. I had started as a K.M. Education Style Master and my friend Sylvia Giacci had let me know that she was about to launch her own fashion event, Perth Fashion Week and that she would love me to be the Creative Director, but… a product company was required for the support. I pitched the idea to Anthony of Salon Supplies Australia as a great way to open the doors to K.M. session styling in Perth and fortunately K.M. allowed me to be the first female CD for such a monster of event.
KK. AND I BELIEVE YOUR TRICHOLOGY KNOWLEDGE CAME IN VERY HANDY HERE? SL. Yes! I had to design hair for 22 individual
fashion shows, with models transitioning from one to the other without basins or water to reset models’ hair, so I utilised my knowledge of science and ingredients to layer K.M. hair care products in such a way that by the end of the day, the models’ hair felt magnificent. The salon teams who assisted with the event really not only had a creative education but also a science education!
beauty expo education
KK. YOU WERE FLOWN TO JAPAN AS THE CREATIVE DIRECTOR FOR ASIAN FASHION WEEK, SECURING A THREE-YEAR CONTRACT FOR THAT ROLE. TELL US ABOUT THAT EXPERIENCE. SL. I was flown to Japan to creative direct make
up for a large brand sponsoring AFW. On arrival, the hair team had pulled out and the event was literally hours away, so I offered to direct the hair for the week-long event also. This was the most challenging work I had ever faced for a variety of reasons. I wanted the result to be seamless for the make-up brand I directed for; I faced language barriers and some of the volunteer personnel were not hairdressers! I had loads of long Asian hair to contend with and less than 15 minutes per style per show. The result was reported in the Japanese media as being so high fashion that the models’ looks resembled that of Paris Fashion week. I returned to Perth and three weeks later, the owner of the Asian FW brands sent me a long email expressing his gratitude and a three-year CD contract!
KK. WHAT DO YOU MOST LOVE ABOUT WORKING IN FILM AND THEATRE? SL. I love the excellence and accuracy required
in hair and make-up design for high definition feature films. It is simply the ultimate challenge for any artist and the most magnificent feeling when you see your contribution come to life on the big screen. I have worked with incredible actors such as Alicia Vikander who won an academy award last year, Rose Byrne and Jacqueline McKenzie.
KK. YOU’RE ALSO A SUCCESSFUL SALON OWNER. HOW DO YOU MANAGE TO JUGGLE THE MANY PRIORITIES IN YOUR CAREER? SL. Everything is systemised and evaluated. My
staff are amazing, however I made the decision 10 years ago that I would not hire any artist from anywhere else. I have trained all of my team. I also realised that this would mean my salon business brand might not grow or become a large chain and I was OK with that as I had other business goals personally.
KK. YOU ARE ALSO A QUALIFIED TRICHOLOGIST. WHAT INSPIRED YOUR EXPLORATION AND STUDY INTO DISORDERS OF THE HAIR AND SCALP? SL. Good question. Leaving school at an early
age, I never really knew what kind of student potential I had. I had many things go wrong in my early years of business leaving me at times with less than nothing. I always dreamt I would win a Hair Expo award, yet at 22 years old, my salon burnt out in a fire and I was uninsured so I was left in mountains of debt, including to my parents who re-mortgaged their home so I could start again. At that time, I viewed my new salon as somewhat of a prison- so far removed from the glamorous beginnings of my early years yet so close to my childhood circumstances. After I paid off the debt several years later, I realised I had no time to waste. I had to really think about how I
could compete against multimillion dollar salons and high-profile artists to achieve my own dreams with no money. I realised something was missing and that was hair science. I knew that studying this would bring me so much happiness in client care and service, but also enhance my belief to do no harm and provide me with the creative edge to achieve the impossible and do the amazing.
KK. TELL US ABOUT YOUR AMAZING DEVICE, THREDLOX. SL. I was just getting my life and career back in
order after nearly a decade of debt. I finished my Trichology qualification and Wella had hired me to do a little show. I wanted to deliver something amazing- this was my chance after so many years of nothing. I titled my event ‘Hair Architecture’ and wanted to present gunmetal colour effects but at that time there was nothing around to enable me to achieve it. I began thinking about the helix coil in hair and the similarities to the DNA strand. I attended a Tracy Hughes Presentation Skills workshop to prepare for my stage debut and I remember her saying ‘off the cuff’ that there is nothing really new in hairdressing; everything is just a reinvention of something else. This and thinking of Sassoon and his mathematical cutting and the need for accuracy in our practices was what inspired me to invent Thredlox in my Dad’s shed. Thredlox acts like a grid; a flat piece of plastic with holes and slits. Depending upon where the hair is positioned in each hole and manipulated around the tool, it will bring forth a new texture to the hair, e.g. a zig zag texture or a curl. Each side of the tool can be coloured with different shades for infinite tie-dye effects and the hair colour can be tailored to suit the hair texture, e.g. curls etc.
Kuala Lumper Hair Expo Australia Representative
JAPAN Asian FW with miss international Japan
KK. WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER? SL. There have been just so many. I’ve had the
opportunity to do just about anything I ever wanted but the best to date was my first ever wish- to win a Hair Expo award. I did this last year through my initiative to help build confidence and show the beauty of Aboriginal Western Australian Women and I wanted to use the journey to assist others. I see the importance of awards now more than ever, but I also see that if I ever enter an award again, I want to help others as part of the process and do personal collections based on humanitarian efforts. I would love to shoot a series that involved the mentally ill or even the disabled but I’m also aware of the tendency for judges to expect better looking models so I’d love see a humanitarian photographic award.
KK. IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER SL. That is hard! I love buildings; everything
Oscar winning actress, Alicia Vikander Simone styling Professor Jimmy Choo
Beauty Expo 2016
about them, so possibly Architecture.
KK. WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU? SL. I am a total and utter Introvert.
Hair Biz Year 11 Issue 2
21
IND US TRY Hair - Andy Heasman, RUSH Hair | Photography - John Rawson | Make up - Kristina Vidic | Stylist - Bernard Connolly
NEWS
DCI EDUCATION MENTOR PROGRAM A SELLOUT!
Hair Expo 2016 Best Education Business kicked off 2017 with a bang, selling out their Sydney Mentor Program which delivered vital tools and information to 30 hairdressers. Designing haircuts to solve problems for hairdressers within the salon, DCI’s mantra this month is: “Don’t be afraid of being different, be afraid of being the same as everyone else”. For those interested in being different to every other hairdresser for all the right reasons, the DCI Mentor Program has the last remaining spots available in Newcastle, Brisbane, Canberra, Melbourne, Perth & Adelaide. www.dcieducation.com
HAIR EXPO AWARDS WHAT CAN IT DO FOR YOU? Submissions for the 2017 Schwarzkopf Professional Hair Expo Awards are now open so Hair Expo Australia asked its 2016 winners to share their insights and advice for those considering entering the awards in 2017. 2016 Schwarzkopf Professional Hair Expo Awards New Zealand Hairdresser of the Year, Danny Pato: “A highlight was heading over to London with Hair Expo to do a show at Salon International, the biggest hair trade show in Europe. It’s been a humbling experience, for sure.” Kelly Manu, Apprentice/Student of the Year 2016: “Winning an award at Hair Expo Australia has given me so much confidence and motivation; it was an affirmation for me that I was on the right path”. Post-awards exposure is another plus, says Adrian Rotolo, 2016 Awards Colour Technician of the Year: “I’m lucky to have had many opportunities to educate and inspire others from the exposure I’ve gained since winning the Award. My collection was also published in more than 10 international hair and fashion magazines.” Says three-time-award-winning owner of é SALON, Emiliano Vitale (2016 Salon Team of the Year): “It creates a wonderful energy amongst the team, which is then shared with our clients. A growth in business and morale is always a byproduct of this award.” As for advice for future entrants? “Just do it! Take the plunge. It’s not even about winning - it’s about producing a collection that represents you and that you are proud to share…the written submission can sound and appear very daunting but once you start, it’s amazing to reflect on just how much you actually do in a year. Putting on paper your growth over the past 12 months and what you intend to do next really makes you stop and think.” said 2016 SA-TAS Hairdresser of the Year, Kristy Hodgson. www.hairexpoaustralia.com
DE LORENZO RELEASE 2017 EDUCATION CALENDAR Derived from over 30 years’ industry experience, De Lorenzo launches an education program for 2017 to suit hairdressers at all levels of skill and experience. Deployed via dLearning, the program offers online interactive teaching, alongside In-Salon support across multiple categories: Philosophies, Home Haircare, Novacolor 360 and Specialised Services which enable hairdressers to choose topics relevant to their salon and to learn at their own pace. In addition, filmed education sessions are offered throughout the year which include Sensory Perception, Novacolor programs from beginner to advanced, Trend Forecasting, Scalp Therapy using Trichology and Rookies Bootcamp. Novacolor Expert Qualifications offer the opportunity to become recognised as a De Lorenzo colour specialist upon completion and special events with four industry leaders will cover Barbering, Creative Cutting & Styling, Long Hair Styling and Session Styling. www.delorenzo.com.au
INDUSTRY HEAVYWEIGHTS TO STAR AT HAIR EXPO POP UP IN 2017 Caterina Di Biase, Kobi Bokshish, Uros Mikic, Joey Scandizzo, and Marie Uva are just some of the educators included in the Hair Expo Pop Up 2017 line-up and are set to deliver a series of inspiring and informative seminars and workshops for ticket holders. Hair Expo Pop Up has been created following the marked success of Hair Expo Australia’s move to Melbourne in 2016. Hair Expo Australia will alternate annually between Melbourne’s Convention and Exhibition Centre and Sydney the highly anticipate new International Convention Centre (ICC), Darling Harbour. With the look and feel of a pop-up store, Hair Expo Pop Up is designed to exude Hair Expo Australia’s fun and flair, with many of the creative demonstrations and events that make Hair Expo the must-attend event for hair professionals. The event will host part one of the HBIA & Hair Expo National Live Cutting Competitions’ qualifying heats with the finalists battling it out for the national title in front of the crowds at Hair Expo Australia in June 2017. www.hairexpoaustralia.com
REDKEN ANNOUNCES PH-BONDER BRAND AMBASSADOR Redken has announced Sheree Knobel as the official local Redken pHBONDER Spokesperson. Says Sheree: ““As a Colour Specialist with celebrity clients, I have sampled several bond protectors, but have found pH-BONDER to offer superior results. Used as a complete, easy-to-use system during and post colour services, pH-BONDER allows me push colour and lightener to the absolute edge, without the need to bump up the developer. This innovation not only protects the hair, but also repairs it as I colour to promote essential hydration and touchable softness. The balance between hair-beauty and hair-health has been achieved. This is Redken pH-science at its best, and for me, there is no better bond strengthening system.” www.redken.com.au
HAYLEY MEARS PARTNERS WITH REVLON PROFESSIONAL & AMERICAN CREW Revlon and American Crew Australia are excited to announce their new partnership with Six Underground Media. Well versed in the industry media space, Hayley and her team will also join Revlon with a host of Social X Styling seminars in 2017. Six Underground Media have extensive industry reach, the right direction and aesthetic to push the brands’ development of really great relationships for Revlon and American Crew going forward. Hayley will be managing all consumer and trade media enquiries for the brands’ and roll out all of the releases and activations, including launches and press-only functions. Hayley has worked in the hairdressing industry for 17 years and has had her own agency for the last six years. She continues to be the social media spokesperson of our industry and has a huge following of salon owners and stylists flocking to her for social media strategy and education. www.revlon.com.au
RESEARCH SHOWS MILLENNIALS TACKLING HAIR LOSS EARLY FOR LONG-TERM BENEFIT A wave of young Australians are taking preventative action to retain their full crop of hair by commencing hair loss treatment in their twenties according to the Hair Loss Impact and Prevention survey performed by Ashley and Martin, which involved 1,122 Australian respondents aged between 15 to 70 years. The survey revealed more than two-in-three respondents aged between 21 to 30 had taken early action against hair loss, citing they felt too young to have to contend with a hair problem. According to Medical Director, Dr Mario Terri, more than 80 per cent of men and about 55 per cent of women will experience hair loss at some stage in their lives. However, clinical research shows hair loss can commence even before the age of 21 with significant balding affecting about 20 per cent of men in their 20s, 30 per cent of men in their 30s and nearly half of all men by the time they’re in their 40s. The onset of hair loss can also lead to a negative impact on self-esteem and psychosocial problems, including depression. Early preventative action is recommended. www.ashleyandmartin.com
BEAUTY EXPO MELBOURNE TO BE INSPIRATIONAL AND EDUCATIONAL
Beauty Expo Melbourne is set to unite and invigorate the Victorian beauty industry in March 2017 as the region’s premier trade-only event for beauty professionals. Formerly known as Salon Melbourne, Beauty Expo Melbourne has been rebranded to become aligned with the renowned Beauty Expo Australia (Sydney), and will offer the local beauty audience diverse, independent education and access to quality beauty suppliers in a boutique setting. Educators include Julie Piantadosi, Faye Murray, Lisa Conway, Justin Herald and Estelle Oliveri www.beautyexpoaustralia.com.au
Hair - Andy Heasman, RUSH Hair | Photography - John Rawson Make up - Kristina Vidic | Stylist - Bernard Connolly
LIVEED: ACCESS TO EDUCATION, ANYWHERE, ANY TIME! In an age where we have immediate access to almost everything – from music to food to movies- it follows that salon education would be no exception. liveED offers immediate access to education and events, anywhere in the world – streamed from the venue or the event to your chosen device at an affordable cost. Says the brains behind the brand, DJ Kelly, “liveED breaks down the barriers to ultimately allow education to be accessible to everyone. If you’re in Alice Springs and can’t attend a Sydney education seminar, liveED lets you view it in real time or at a later date (and as many times as you choose) when you have time. You simply subscribe to the site, register for free and then look up the event calendar and choose the event/education you wish to purchase and view, and follow the prompts.” For product companies & educators, salon education will be increased, delivered at a lower cost and you’ll reach a broader spectrum of salons with the ability to connect with remote attendees. lived is available as a subscriptioni www.liveed.com.au
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FRANCK PROVOST PARIS SAYS BONJOUR TO WESTFIELD HORNSBY AT GLAMOROUS VIP EVENT The team at leading European hair salon brand group, Franck Provost Paris, joined VIP guests and clients to ‘officially’ celebrate the opening of its glamorous flagship salon at Westfield Hornsby recently. The glamorous crowd enjoyed French champagne, Lillet cocktails and succulent chocolates and hors d’oeuvres and took home a host of fabulous prizes from leading beauty brands. With currently 24 salons around Australia, Franck Provost Paris continues to grow from strength to strength with salon number 25 opening in Sydney’s chic Barangaroo precinct in April. The group aims to have 50 salons around the country by 2020.i www.franckprovost.com.au
2017 AUSTRALIAN FAME TEAM FINALISTS ANNOUNCED With a goal to execute the most professional career cultivation programme for the future of the Australian Hairdressing industry, both locally and on a global platform, ten celebrated industry judges completed the very difficult task of selecting 14 stylists to become the 2017 Australian FAME Team Finalists. We are excited to announce the 2017 Australian FAME Team Finalists are: Anmar Sahar DJURRA LIFESTYLE @anmarsahar Brodie-Lee Stubbins ROKSTAR @brodieleerokstar Cara Mio Robinson FRUITION @carakamikaze Claudia Cataldo CATALDO’S @cataldos_salon Dion Lee Andrew TONI&GUY GEORGES @dlacreative Emily Alterator FRUITION @lemony_snicket Jamie Furlan XIANG HAIR @jamiefurlan Joe Ribera VISARE HAIR STUDIO @joe_ribera Laura Hudson LAURA HUDSON HAIR DESIGN @laurahudsonhairdesign Laura Spinney LAURA SPINNEY CREATIVE @lauraexplorer
Innovative hair tool brand, EVY PROFESSIONAL, is thrilled to announce the appointment of one of Australia’s brightest young hairdressers, Sam James-Cockayne, as their new brand ambassador in the role of Creative Director. Salon Director of Orbe North Adelaide and the current 2016 HOT SHOTS The Visionary titleholder, Sam brings to the EVY team a fresh outlook and passion for creating beautiful hair - especially with EVY styling tools. “I can’t live without my InfusaLite Dryer - it’s my favourite tool and is the one that keeps me working as much as I do! It is incredible how lightweight it is and the technology is unique! My clients noticed the change in tools before I told them, because of the shine and smoothness from their blow dry and the fact EVY is an Australian company is also a huge plus for me” says Sam. www.aquabaci.com.au
MELBOURNE WORKSHOP: EDUCATION IS KEY TO SUCCESS Be inspired! Learn from experts in business, in-salon training, social media and legal matters. Spend an informative, educational day with leading salon industry experts to propel your salon forward over the next 12 months. Zing Business Coaching’s Lisa Conway will share the 7 mistakes most salon owners make and how to avoid them; Jesica Ozolins and Sarah Nyuyen from Australia’s leading workplace relations specialist, Employsure, will discuss how to manage the top employment issues faced by the air industry; Geoffrey Herberg will help you identify the training needs within your salon and plan relevant education which addresses those needs and Estelle Oliveri from HairPin Digital will help you bring more sales through your door with social media. South Melbourne, Monday 27th March. Go to http://bit.ly/2kJC7Pb to book
Hair - Andy Heasman, RUSH Hair | Photography - John Rawson Make up - Kristina Vidic | Stylist - Bernard Connolly
EVY PROFESSIONAL ANNOUNCES NEW BRAND AMBASSADOR
The game changer 0ur new revolutionary EXPRESS keratin treatment will change the industry!
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
TRACEY HUGHES RELEASES 2017 GLOBAL EDUCATION PROGRAMS Regarded as an expert in communication strategies, training methods, management practices, and the art of technique, Tracey Hughes’ programs are known to empower hair salon professionals to become leaders in their niche markets. Tracey’s just-released 2017 Global Education Programs include 2-Day Workshops, Masterclass, Classic Cutting, and Teacher Training, along with Business Seminars and Main Stage Shows, so there is knowledge and inspiration for all levels of experience. “I’m excited for the new journey that 2017 will bring to those I have the pleasure of teaching. I love sharing, giving, and growing, so through expanding our programs, I sincerely look forward to connecting with so many more motivated professionals.” says Tracey. Tracey Hughes’ unique Teacher Training Program has become the most sought-after education program on the market for aspiring speakers, artists, teachers, educators, salon owners, and stylists. www.traceyhughes.com.au
KEVIN.MURPHY TO STYLE MYER AW17 FASHION LAUNCH Internationally acclaimed editorial hairstylist Kevin Murphy is set to return this February to direct the hair for Myer’s Autumn Winter 17 Fashion Launch, with Session. Master James Nicholson leading the KEVIN.MURPHY team of stylists. KEVIN.MURPHY has been the hair partner for Myer season launches since 2011, playing a key role in upcoming trends in beauty. Launching in its hometown of Melbourne, Myer held an exclusive event for fashion industry insiders at the impressive University of Melbourne’s iconic car park space in Carlton, where the latest trends in fashion, hair and make-up were revealed. This carpark, with its gothic-like arches and shadowy atmosphere, is one of the most in-demand filming locations in Melbourne, featured in Hollywood films, such as Mad Max. www.kevinmurphy.com.au
SIMONE LEE, JOINS ACTIVANCE AS BRAND AMBASSADOR Activance, manufacturers of quality hair health products announced Simone Lee had joined them as global brand ambassador. “We are excited to have someone as talented, creative, celebrated and qualified as Simone Lee for our global brand ambassador. Simone is regarded in the industry as both a hair specialist and celebrity stylist, making her the perfect candidate as brand ambassador for Activance. We believe Simone has the unique blend of creativity and qualifications to introduce our niche line of quality products to an even larger audience,” said founder Arthur Chan. The Activance product range includes: leave in treatments, shampoos, conditioner and a baby shampoo. The Activance Philosophy is: everyone deserves total hair health; naturally beautiful, healthier hair with thickness, strength, and shine. Simone Lee will create new opportunities and raise the profile of Activance products to the next level. Simone Lee is an Australian and international Trichologist, a creative hair and makeup specialist and a recognized industry celebrity in her own right. Simone’s celebrated career has seen her as a salon owner from the age of 18, a qualified educator on various platforms, a creative director, photographer and fashion expert. She has collaborated with countless hair and fashion icons including Jimmy Choo. Her hair and makeup designs have graced the covers and pages of international magazines, including Vogue. www.activance.com.au
WELCOME TO THE NEW KMS We love creating style. That’s why we’ve organized our products into an intuitive equation for style creation: START. STYLE. FINISH. START: Prep for the perfect style STYLE: Shape, mold, and craft your style FINISH: Perfect your final look with hold and humidity protection for up to 3 days
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Finalists Announced for the 4th Annual
2017 AUSTRALIAN HAIR INDUSTRY AWARDS The Australian Hair Industry Awards (AHIA) are the only National Business Awards in the Hair Industry and with specialist, individual and state categories, they are seen as the true benchmark of excellence. 2017 has seen an exciting development to the AHIA’s, in that all entries were submitted online making both the entry and judging process much simpler, easy to follow and more user friendly. A strong panel of business, marketing, coaching, media and educational experts spent over 3 weeks of their own precious time, scrutinising more than 230 entries in a huge Australian Hair Industry Awards. A full list of judges is available on the AHIA Facebook page and this year included British Hairdressers Journal editor, Ruth Hunsley and well know international educator/trainer Antony Whitaker. The AHIA’s are now well and truly recognised as an award program that celebrates the best of the best in customer care, marketing, salon design, management, team work and over all business acumen, skill and success.
Finalists are based on strict criteria being met, and ranking given which ultimately determines the number of finalists per category and winners. Winners of the 2017 Australian Hair Industry Awards will be announced at the hair industry’s night of night’s gala extravaganza on Sunday 26th March, following the well-known, annual full day educational and inspirational event, HAIR BIZ FORUM. The gala will be held in the Plaza Ballroom, Brisbane Convention and Exhibition Centre from 7.30pm till late. Tickets include an evening of entertainment and celebration. Each Winner will receive:• A Custom made Crystal Trophy • A Reeves and Co Leather Style Bag • A profile feature in Hair Biz Magazine • PR sent to national and local media • A bottle of Bubbly!
The Refectocil 2017 Hall of Fame recipient will also be announced on the night. This award provides the ultimate peer recognition to the person who has made an outstanding contribution to the Australian Hair Industry throughout his or her career as well as the Vidal Sassoon Humanitarian Award and a Special Recognition Award. Also announced will be The 2017 Wholesaler of the Year Award sponsored by AFFINAGE Professional. For this category, wholesalers all over Australia were encouraged to get their customers to vote for them online via the AHIA website, through their own websites and in their stores. Wholesalers were nominated by their clients and salons so they could be recognised for their customer service, business skills, educational support, wealth of knowledge and variety of products and services offered. All State Winners will receive a winners trophy. The overall winner of The 2017 AHIA National Wholesaler of the Year will be announced at the AHIA Gala dinner.
THE 2017 HOT SHOTS WINNERS WILL ALSO BE ANNOUNCED AT THE GALA AWARDS DINNER!
Owner of AHIA and Mocha Publishing Linda Woodhead
The 2016 AHIA Winners
MC Will Fennell
Gala Awards Dinner to be held on MARCH 26th 2017 at the BRISBANE CONVENTION & EXHIBITION CENTRE, SOUTH BRISBANE The AHIA is proudly owned by mocha publishing
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2017 AUSTRALIAN HAIR INDUSTRY AWARDS - FINALISTS JUNIOR/APPRENTICE OF THE YEAR
IN SALON TRAINING
Alyssia Pearson, Toni&Guy Broadbeach Amy Motteram, Pierrot’s Hair Studios Brittany Kelly, Elysium Hair Brisbane Ingrid Wolff, Blow It’s A Hair Thing Louise Williamson, Stevie English Hair Nikki Hazell, e salon
SALON STYLIST OF THE YEAR
Elle Schoemaker, Stelios Papas Helen Billingham, KDelmé Hairdressing Leslie Henshaw, Next Hair Maddison Lamb, Luke Reynolds Hairdressing Selina Chhaur, Blow It’s A Hair Thing Vee Nguyen, Blow It’s A Hair Thing
SALON MANAGER OF THE YEAR Debbie Litkowski, Chumba Concept Salon Kelcie Murray, Dare Hair Leanne Kemph, Luke Reynolds Hairdressing Lou Fimmano, Barber Boys
BUSINESS DIRECTOR/OWNER OF THE YEAR
Brodie-Lee Stubbins, Rokstar Dion La Bella, Hung Tran & Steve La Bella, Blow It’s A Hair Thing Don De Sanctis, Barber Boys Kaarina Hamilton & Dwayne Hawthorne, KDelme Hairdressing Kristie Kesic, Stelios Papas Luke Reynolds, Luke Reynolds Hairdressing Michelle Meade, Rubi Hair Sam James-Cockayne, Orbe North Adelaide
SALON DESIGN
apaR Hair Studio Edwards & Co Royals Hair Rock Retro Scissors Salon Express, Springfield TONI&GUY Armadale
BEST CUSTOMER CARE Elysium Hair Brisbane Foster & Co Luke Reynolds Hairdressing Tigerlamb Portside Woohoo Zucci Hairdressing
Elysium Hair Brisbane Luke Reynolds Hairdressing Orbe North Adelaide Pierrot’s Hair Studios Rokstar
BEST MARKETING AWARD
STATE SALON OF THE YEAR SA Blow It’s a Hair Thing Dare Hair Orbe North Adelaide
STATE SALON OF THE YEAR VIC/TAS Hair By Ciccone Hoopla Salon Ohana Hairdressing Rubi Hair Richmond Zucci Hairdressing
Luke Reynolds Hairdressing Pierrot’s Hair Studios Rubi Hair Windsor Woohoo
SALON TEAM OF THE YEAR Blow It’s a Hair Thing Elysium Hair Brisbane KDelme Hairdressing Luke Reynolds Hairdressing Rubi Hair Windsor Toni & Guy Broadbeach
BEST BARBER BUSINESS Barber Boys Brother Wolf Barber Shop The Blacksmith Barbers The Garage Barber Shop
BEST FRANCHISED SALON Franck Provost Paris, Rozelle Price Attack, Orion Salon Express, Garden City Toni & Guy, Broadbeach Toni&Guy, Newtown
NEWCOMER OF THE YEAR Blow It’s a Hair Thing – Firle Foster and Co. Ohana Hairdressing Rubi Hair Malvern Samantha Jones Hair Company Tigerlamb Portside
STATE SALON OF THE YEAR NSW/ACT Bond Hair Religion Foster & Co. KDelme Hairdressing Royals Hair woohoo
STATE SALON OF THE YEAR QLD
STATE SALON OF THE YEAR WA/NT HairArt Pierrot’s Hair Studio Revampd Hair Studio
THE AUSTRALIAN SALON BUSINESS OF THE YEAR
The 2017 Australian Salon Business of the Year will be announced on the night and is awarded to one of the winners of the State Salon Business of the Year. The winner is determined based on the highest judging points and ranking and a secondary round of judging if required.
STATE WHOLESALER OF THE YEAR - WINNERS
VIC/TAS – Total Hair & Beauty Tasmania WA/NT – Salon Supplies Australia NSW/ACT - The Beauty Warehouse QLD - Salon Depot SA - Salon Haircare The Winning 2017 AHIA National Wholesaler of the year based on the highest number of votes received from the State Winners will be announced at the Gala Dinner event
SPECIAL RECOGNITION AWARD To Be Announced on the Gala Night
HALL OF FAME
To Be Announced on the Gala Night
VIDAL SASSOON HUMANITARIAN AWARD To Be Announced on the Gala Night
Elysium Hair Brisbane Luke Reynolds Hairdressing Minx Contemporary Hair Boutique Rokstar Tigerlamb Portside
Single or table of 10 tickets can be purchased for the gala awards dinner online at
www.mochapublishing.com.au/shop
Single Tickets $250 | Table of Ten $2200 Max seats per table - Twelve – see website for pricing
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2017 FINALISTS ANNOUNCED This Annual Competition is now in its 7th Year and is Exclusively for Hairdressers Aged 30 and Under, Spotlighting Talent, Creativity and an Unrivalled Passion for Hair! 2017 has seen an exciting development to the HOT SHOTS with ghd and Manhattan Couture joining Wella Professionals and Excellent Edges as additional sponsors. Reeves and Co have also joined by generously offering some incredible prizes for our winning Team! This year we have also seen a new entry and judging process in that all entries were submitted online making both things much simpler, easy to follow and more user friendly. A strong panel of National and International judges spent over 3 weeks of their own precious time, scrutinising more than double the usual number of entries in a huge HOT SHOTS competition for 2017. A full list of judges is available on the HOT SHOTS Facebook page and this year included international judges Hooker and Young, Dove and Simpson, Sean Dawson and
John Morrey, not to mention a stellar list of well known, award winning Australian icons all of whom agreed that the standard for this awards event reaching once again continued to reach new levels of creativity and artistic talent. The 4 winners will be announced at the 2017 Australian Hair Industry Awards (AHIA) on 26th March in the Plaza Ballroom at the Brisbane Exhibition and Convention Centre where each finalist will receive a trophy and recognition on stage.
EACH WINNER WILL RECEIVE: • A Beautiful Glass Trophy • A Reeves and Co Duffel Bag • A profile feature in Hair Biz Magazine • A full range of Electrical tools from ghd
FASHIONISTA
IDY DUONG Sloans of Lane Cove
JOSHUA CONGREVE Togninis
PHOENIX LY Ziyad Salon
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Nathan Yip District Salon
Hair Biz Year 11 Issue 2
RYAN KING Togninis
ALL finalists will be invited to attend Hair Biz Forum free of charge courtesy of mocha publishing valued at $330
VISIONARY
SELINA CHHAUR Blow It’s A Hair thing
RISING STAR MALE
IDION LA BELLA Blow It’s A Hair Thing
• A full Wella Professional Styling kit • $4000 worth of Excellent Edges Scissors • A complete Manhattan Couture editorial kit worth $10,000 • An invitation to feature in a special showcase at the prestigious Gen Next Gala Show at Hair Expo 2017 • An invitation to be a guest at the HOT SHOTS HOUSE in Sydney following Hair Expo, where they will spend 3 days of mentoring with top industry icons • …And of course a place on the HOT SHOT List pushing them to the forefront of the industry.
TOM WHITE Rubi Hair
CHERIE FALCO Kinky Curly Straight
KRISTIE KESIC Stelios Papas
NICOLE TRAVIS BANDIERA BOSENBURG Royals Revampd Hair Studio
RISING STAR FEMALE
ANTHEA ALLEN The Ruby Room
LOUISE WILLIAMSON Stevie English Hair
SHAKIRA PETRUCCI Zucci
STEPH MEYER D’coco Hair Studio
SLAVIC REMY HAIR EXTENSIONS CONSISTENT QUALITY TAPE EXTENSIONS CLIP-INS NVISIBLE CLIP INS WEFTS SKIN WEFT EXTENSIONS ETHICAL HAIR TRADE PRACTICES OUTSTANDING WORKMANSHIP Indulge in a little bit of luxury with the finest quality hair extensions in Australia. w. WWW.MANHATTANCOUTURE.COM.AU p. 0406 529 060 e. admin@manhattancouture.com.au
What’s going on at
REEVES & CO?
Known as an industry leader, Carl Reeves is a creative mentor and consultant who has spearheaded an education platform for younger stylists. His view of his experience and global reach as a legacy and not just an achievement, reveals the deep respect he has for the craft, the future and the creativity that drives him but there’s something else quite unique about Carl that we thought was worthy of a little spotlight.
Reeves has launched his own brand of fabulously cool bags and accessories that you’re going to have to put on your wishlist immediately. These “Reeves&Co” leather industry bags will hold all of your amazing tools while looking stylish in any salon- or anywhere, for that matter! HairBiz Editor, Kym Krey spoke to Carl recently to find out what inspired this fashionable venture. Being a successful global session stylist working across many mediums from fashion, print, TV and movies, I decided I needed to create something that would benefit the hairdresser. After working with K.M. for so long and loving that job, I originally wanted to make my own products. I had in mind a basic 6-7 product dry line for session stylists and hairdressers who loved building textures in hair to achieve their hopes and dreams, but as we all know, this is a super-tough and expensive side of the market and is now very saturated. I sat at my friend’s house in Byron Bay and thought about what the market doesn’t have; where the stylist is let down by style and quality. Reeves&Co Bags were born! I started looking at my kit to figure out size and dimensions and drew up 5 different bags to be sent off to sample stages. During this time, I picked the brains of the people I respected most in the industry and produced my first orders. Now, we’re slowly moving forward and getting a lot of orders from my old K.M. families in Europe and America. Alan White and Belinda at Alan White Anthology have also been so supportive and started to stock my bags as well, which really helped me gain the confidence I needed to push on as it’s tough on limited resources. Now I have full leather and vegan options as well as an amazing full duffel bag which doubles as a kit bag or overnight bag and I’ve moved into sunglasses which has been a blast!!! Having people like Eugene Soleiman, Jen Atkin, Harry Josh, Alan White and other massive global session stylists using your bags is amazing!!! I’m now branching out into a lifestyle brand rather than solely the hair industry and it’s looking amazing too! I have rad T-Shirts, jeans, hats and other cool apparel projects on the go, as well as still flying around with my education commitments and being a dad! It’s all incredible and so busy but that’s what keeps our blood moving though our veins. Looking ahead, I also want to invest more time mentoring younger stylists and even people in general. I’d love to help them achieve their goals in life and take on the world! To order please visit the website www.reevesandco.net Hair Biz Year 11 Issue 2
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BRIDAL HAIR Knowing Your Face Shape By Lorna Evans
How many times have you had a client request a hairstyle that you know won’t suit? Brides in particular will come in with ideas of how they want to look on their special day. Being able to determine their face shape is critical in knowing if the style will look amazing. Long hair styling guru, Lorna Evans, has perfected this art and it’s been very lucrative for her, “The bridal market is huge business and we always need to have a point of difference to our competitors”. “One simple thing we did in our business was to make our consultation more professional and detailed. I have never come across a woman who didn’t want to know what looks would suit her best on her wedding day”. As a long hair styling educator, Lorna uses an incredibly simple technique to spot the correct shape. To start, use a soft tape measure and measure from the edge of the hairline to the middle of the eyebrow, then from middle of the eyebrow to the tip of the nose, and finally from the tip of the nose to the tip of the chin. If there is less than 1.25cm of a difference between each measurement, your client has a perfect oval shaped face and can pull off any style. On the other hand, if there is more than 1.25cm of a difference between any of the 36
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measurements, your client does not have an oval face shape and could be one of five others: oblong, round, square, heart or diamond. Work together with the face shape chart and, through a process of elimination, determine her shape and ensure you style accordingly. The face shape chart is a great communication tool for either new or existing clients. People love to make informed decisions, especially brides. Draw on celebrity comparisons when discussing styles and ensure she knows she is in the safest hands when you explain exactly why a certain look will transform her into the perfect bride.
COLLECTION CREDITS Hair - Lorna Evans Photographer - Geoff King Makeup - Vanessa Harlem Designer - Lea Oldjohn Model - Steph Philip Jewellery by Jeannete Maree
OVAL
An OVAL SHAPED FACE is the most balanced and the shape we prefer to style. Think Charlise Theron. Short, long, high, wide – have a ball with this lady because she’s going to look amazing and can pull off any hairstyle.
DO’S: There are no limits with this face shape! DON’TS: Look at the facial features you want to accentuate
OBLONG
The OBLONG SHAPED FACE is longer than wider. This client is going to love side parts and wide styles. The hair flip and natural wave are always en pointe and a stunning natural look for the bohemian or beachy bride. Jessica Alba wears her locks to perfection.
DO’S: Fringes will help the face appear shorter. Side parts will disguise length. Wide styles will balance the face. DON’TS: One length or long length styles add length to the face. Centre parts emphasize the length of the face. Avoid styles with height.
SQUARE
The SQUARE FACE is equal in length and width. If you want a happy client with a square shaped face, think about height and length in your style to narrow the squareness. You will also want to stick with lighter styles to disguise the sharp angles. Jennifer Aniston, a hair goddess in her day, has been gifted with a square face, so look to her for inspiration.
DO’S: Light fringes disguise the squareness of the forehead. Softer styles disguise sharp angles. Height and length narrow the squareness of the face shape.
ROUND
The ROUND FACE is full and rounded with no angles or points. It is the easiest to spot given the lack of angles or points. When you are styling these ladies, make sure you give them a bit of height and length to help make the face appear longer. Have a look at Mila Kunis, who often wears a centre part to frame her face and lengthen the shape. Think the traditional bride with the smooth hair tied back in a low bun with teasing on the top. Stunning.
DO’S:
Sweeping side parts and fringes cut down the roundness. Height and length in styles help the face to appear longer. Centre parts frame the face to lengthen the shape.
DON’TS: Avoid styles with width. Avoid tight curls.
DON’TS: Heavy fringes shorten the face.
Straight all one length styles enhance the squareness.
DIAMOND
The DIAMOND FACE is longer than it is wide. These faces are much longer than they are wide, with wide and high cheeks like the stunning Rhianna. When styling a diamond shape, steer your clients away from any height at the crown and any fullness at the cheeks. Women with a diamond face will love a style that adds fullness to the jaw line, or waves to break up the sharp angles.
DO’S: Adding fullness to the jaw line. Waves break up the sharp angles.
DON’TS: Avoid height at the crown. Avoid fullness at the cheeks. Avoid busy hairstyles that crowd around the face as it makes a diamond shape look more narrow.
HEART
The HEART FACE is longer than it is wide. The forehead is the widest part. Two very well known celebs with heart-shaped faces are Reese Witherspoon and Scarlett Johansson. Because the forehead is the widest part of this face shape, you don’t want to style with the hair pulled off the hairline. A great look for a heart-shaped face is to cut in a sweeping fringe.
DO’S: Sweeping fringes minimise a broad forehead. Chin length width adds width to a narrow jaw line.
DON’TS:
Don’t pull the hair off the hairline, it emphasises a broad forehead. Not too much height at the crown, as it makes the heart shape look top heavy.
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TO PERM OR NOT TO PERM? By Nadine Johns-Alcock
There is no denying glamorous hair is here to stay. Gone are the days of poker straight, lank locks. Magazine covers lure us in with voluptuous waves, bouncy blowdries, and tousled sex appeal that enhances doe eyes and pouty limps. Professional products promise plumping, thickening, and volumising, and even flat iron companies have created new styling tools and techniques to save us all from looking limp. But what are the secrets to creating these feminine looks, and can salons offer a premium style support service that is quick and easy to their clients? Hairdressers in the know agree that not all hair types hold the body and movement from created when styling, and many of us have our own secrets for helping waves last longer. Styling tips to make glamorous hair last include: • Washing the hair prior to styling (or not) • Supporting the style with volumising products or even hair extensions • Mini crimping the root area to ensure longevity • Or even dusting off the hot rollers for extra oomph But styling washes out, or even drops out, so what ever happened to style support via perming? Firstly, does it really work? Will a permanent wave increase styling longevity? And, are our clients interested in a permanent wave service? What about hairdressers: are they keen? After hearing whispers and seeing spikes in perming on social media recently, I decided to look 38
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more closely at the perming service in an effort to really uncover whether the permanent wave service is ready for a comeback. I wanted to know if it is still relevant today, or does it belong in a declining and ageing market? I began my research by surveying 145 hairdressers for their opinions, and chatted with many clients across a variety of demographics. Here are the results: • 41% of hairdressers are now perming between once a month and once a week and this figure is growing* • More than half of hairdressers purchase their permanent wave from a wholesaler, rather than their usual sales representative as they search for something more boutique* • 1/3 of hairdressers use a lot more neutraliser than waving lotion and would benefit from being able to buy it in small single units rather than a kit* • Rod sizes are larger than ever and braid perming is an emerging trend* When asked about the future of perming hairdressers had strong views! Around a third of hairdressers felt that it was in decline. Many of these hairdressers serviced older guests and felt that perms were outdated. Surprisingly, around 2/3 of hairdressers were very excited with responses like “I’m doing more and more,” “It’s back in fashion” or “Coming back in a
big way!” And there were many requests for quick new techniques, exciting education, and “beachy waves”. Naturally, some hairdressers love perming for “body support.” Movement and texture in the hair helps styling last longer, and more and more young clients are asking for beachy hair that doesn’t require any styling. So that’s where we are headed. In a direction where being addicted to your styling tools is over and you can embrace being young and wild and free hair with movement and texture. I can almost hear the phrase “wash and wear” echoing over the waves… And so, this year I have completed a revamp of Allure Permanent Wave that is now enriched with marine collagen to care for the hair. Also, our education team at Affinage Professional have been upskilled in the very latest quick and easy techniques to create the ultimate beachy wave texture that will generate happy clients and a healthy profit for the salon. So perhaps “to perm or not to perm” is no longer the question, but instead we should ask ourselves whether or not it is time to let go of the “perm” as a four letter word and give in to being young and wild and free.
GET CREATIVE WITH BROW COLOUR!
4
PASTEL STYLE Rose shades
First use Blonde Brow to create a light brow shade. Then mix Red and a dot of Deep Blue to achieve a pastel rose colour.
Mix
Ratio
1:0.2 2-4 min
4N
6N
9N
WHITE
Ask for Refectocil at all leading suppliers Sole Importer Lee Fran Beauty Imports Pty Ltd www.refectocil.com.au
THE FULL SPECTRUM By Kristina Russell
@byronturnbull
@byronturnbull
@byronturnbull
EDUCATION REALLY TURNS ME ON! The exchange of ideas shared within every group is different. I love that every class I teach, I am gifted with new concepts by the students attending. I regularly attend educational events to be reminded of the emotional growth attached to adult learning, especially fun things like hula hooping or drawing with pastel chalks and charcoals. I love to laugh and play within learning, and share my passion for all things colourful. As an Educator who is a Haircolour specialist, one parameter is always certain, change. Consistently, the World today, is a World of constant change. From innovation in Professional Colour Products, Fashion, Digital Technology, Marketing and Communication to the impact of Global Financial instability, Home colouring products and Youtube “do it yourself” Colour videos. One thing remains certain. Success stops and starts with our Clientele. Staying up-to-date with techniques and learning how to forecast what’s next is now integral to every hairdressers success.
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This reality check led me to re-define my educational approach with a focus on relevance and learnerfocussed education, whilst collaborating with some of our industries most innovative Educators. Some times I miss out on attending Hair Education events because dates clash with my teaching dates, so this year I decided to bring other teachers in to work with me (so I can learn from them) and deliver relevant technique-driven education for our students. I will be travelling north to teach a 2 day masterclass for hairdressers that love the full spectrum of hair. Two days of Creative Haircolour and Finishing with two of Australia’s most sought after Hair Artists and Educators. ‘Hairstylist to the stars’ Byron Turnbull has teamed with me to co-facilitate the total package for hairdressers that are seeking inspiration. Brisbane workshop dates: Sunday 14th May + Monday 15th May. Attendees will develop their own creative techniques and learn social media savvy to promote their work. Our 2 day masterclass includes live haircut demos
Byron Turnbull, Kristina Russell and model @ColourKristina
@ColourKristina
@ColourKristina
plus styling and inspirational haircolours. Kristina will share her love for Contemporary Corrective Haircolour with discussions on Creative solutions for daily salon scenarios. Byron will showcase precision cutting to achieve the perfect bob and how to achieve dimension in brunette haircolour. This fast-paced advanced workshop is for hairdressers wanting to explore the full spectrum of hair, in a fun open learning environment. Not to be missed! We will host the event at AKA Tognini’s. Byron and I work together as Freelance Hairdressers at Sydney’s Edwards and Co hair salon, developing ideas and collaborating daily on our clients. I am beyond excited to be working with Byron on this project. This will be the only opportunity in 2017 to attend our collaborative education, please act fast if you want to book a ticket to avoid disappointment. This event cannot be repeated in 2017 due to our industry commitments. What haircuts and colours can you expect to learn from Byron? Bobs, Lobs and Precision Cutting. Dimensional
Brunettes. French Balyage. What colours can you expect to learn from Kristina? Creative solutions for Blondes, Brunettes and Redheads. Contemporary Correction. Pastels and Brights. Finesse Freehand Colour.
KRISTINA RUSSELL 2017 EDUCATION DATES The Full Spectrum - 2 DAY MASTERCLASS Brisbane with Kristina Russell & Byron Turnbull Sunday May 14, 2017 10:00am - 4:00pm Monday May 15, 2017 4:00pm - 4:00pm Creative Colour Chords - Sydney Kristina Russell with non-industry Guest Speaker Monday May 1, 2017 Creative Colour Chords - Melbourne Kristina Russell with non-industry Guest Speaker Monday May 8, 2017 www.kristinarussell.com Email Hello@KristinaRussell.com.au
@ColourKristina Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. Her photographic work has been published in over 30+ countries. She has been honoured with awards such as YEN magazine Young Woman of the Year, Finalist AHFA Creative Colourist of the Year, Hair Expo Finalist Apprentice of the Year, and the winner of Australia’s most prestigious award Hair Expo Colour Technician of the Year. Hailing from Sydney, Australia, she works both in salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design. @byronturnbull Byron loves making women feel beautiful and his work is often described as youthful and stylish. His creative talent combined with his infectious personality has brought him to work with celebrities such as Darren Hayes, Megan Washington, Miranda Kerr, Jen Hawkins and the transformation of Ruby Rose at the 2012 Arias. Now collaborating with some of the world’s leading photographers, Byron is credited on editorial covers and spreads in Vogue Italia, Culture, Cosmopolitan, Cleo, Yen, The Sydney Magazine and Shop til You Drop. Byron has built a loyal following in Sydney and is recognised for his professionalism, creativity and attention to detail. He pushes boundaries and is always at the precipice of the next season’s trends.
IN SALON TRAINING By Kym Krey
Are you training your staff a little differently these days to what you did 5 years ago?With our eagle eyes focused firmly on industry developments, we’ve noticed a definite trend occurring for in-salon training, where salon owners utilize specialized industry trainers in-house to upskill their teams rather than purely relying on external events and product company education calendars. We’ve seen several clever salon owners join forces and pool funds to engage a highlevel trainer they wouldn’t afford on their own and even seen prominent salons doing ‘contra’ deals amongst themselves to mix it up. The owner of Salon A goes to Salon B to train their staff, then the owner of Salon B returns the favour. Brilliant! Knowing just who to call to get the down-low on this trend, we asked Brodie-Lee Stubbins from Rockstar, Mikey Forster from Horse meat Disco and uber-Educators Paula Hibbard, Geoffrey Herberg and Belinda Keeley for their thoughts on just what’s going on here and how swapping education services with several pals is working out for them.
SALON OWNERS MIKEY FORSTER: HORSE MEAT DISCO
It actually started when I came back from the Wella Red Forum in Hawaii in 2015. I wanted to engage Julie Cross to come and chat to my team but it turns out that it was too expensive for me to do by myself, so I teamed up with White Gold Boutique and we shared the cost. Then I was approached by Chris Burton and from there, I started to think that if salons came together and share resources, we can get so much more from education. Brodie came to the Disco and taught my team styling and I went her salon and did colour with one of my team mates. We hold weekly training nights so if the opportunity comes up to get someone to the salon or to go elsewhere to learn, we are always keen! I tend to work with Brodie, Hayley and the team from Minogue, Anna and the team at White Gold, Holly and the team at Wish and anyone who wants to join our seminars. 42
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I think that product company education is great and every year I send my team to do as much as possible. I pay for all of their education to make sure they stay up to date with trends. My juniors do all of the Wella core seminars and I send my seniors to the advanced stuff. I also fly some team members to Sydney or Melbourne to attend courses and see great return in these investments I also think that Brisbane salons have lots of really talented hairdressers who aren’t supported by big product companies so this can be such a great way to learn and to help those people get their name out in the industry. I do education for Wella and I also work with ‘lil’ off the top’ and they are very different. For Wella, I bring to you the latest trends coming from Wella International and with LOTT, I bring to you my own interpretation of what I think is trending and how to achieve it.
BRODIE LEE STUBBINS: ROKSTAR SALON
I have definitely noticed this happening more and more. I think it’s a great way for salons to cut costs and be able to get the whole team involved as opposed to paying for just one stylist to go to a seminar. Personally I see in-salon education very differently to education provided by product companies. I find with booking in to a seminar, it’s usually a collection or tailored looks that you learn with a few techniques. The cool thing about this in-salon method is that you can really tailor it to what the salon or team needs as opposed to a more general trend collection. Mikey and I love sharing our skills as were great friends and our salons are very similar. It’s a great collaboration!
AMY GAUDIE: URBAN CHIC
I did this twice last year when I engaged barber, Brett Farmer from MIG to come in and work with the team on barbering skills and also Geoffrey Herberg to focus on up-styling. It was a great investment as the whole team did the same course, learnt from each other and had the beauty of one-on-one training all at the same time. I will definitely look into doing more of this in 2017 as it means that I can really personalize our training for the specific needs of my team
HOLLY CARSON: WISH HAIR STUDIO
We’ve noticed a major shift in education with the product company we use. There’s been a massive decline in the number of guest artists they use for education and it left a gap in our salon education calendar that needed filling. I’ve been very lucky to be amongst a group of super driven and talented young salon owners who are like minded in their desire to educate their staff. We’ve been able to create a network where we can band together to pick each other’s brains for inspiration and also team up to create a more personalised approach to education that we can no longer get from the major players. Cost was a huge factor for me. By the time I had booked a couple of staff in for a guest artist with our product company, it would be close to what we would pay for a one-on-one session
with the guest artist to come to our salon. In the past I have booked Vidal Sassoon educator Chris Burton to and spend an entire day with my team in the salon, which was incredible. Last year a bunch of salon owners I network with organised a day with Jules Tognini. He took us through his ‘lil off the top’ education and we did models in the afternoon. It was great. Not only having him all to ourselves, but you know that the people attending are serious about it; they want to be there, so everyone is getting the absolute most they can out of it.
“We hold weekly training nights so if the opportunity comes up to get someone to the salon or to go elsewhere to learn, we are always keen!” - Mikey Forster EDUCATORS BELINDA KEELEY
Brand Neutral Colour Specialist Educator and Owner of Chumba Concept Salons I’m absolutely part of this Education Movement. My bookings are made up of structured class/ workshop offerings, collaborations with other artists and taking front and canter of my bookings is going into salons and delivering private workshops. I am hired to educate single salons and also salons who bind together and create specific workshops catered to their market. Salons combining in this way creates a great ambiance and is an affordable option to bring in educators like me. Planning and consultation is key to achieve success when several salons join together. This has been a popular booking option in 2016 and looks set to continue in 2017 for Belinda Keeley Education across AUS and NZ. I think salon owners enjoy being in control of the content, delivery method and accountability. I’ve had great success delivering in-salon workshops to salons who are a bit out of the
way and find it hard to get teams to travel to education. It’s easier for me to come to the salon than have 10 team members travel 5 hours in a car just to get to a course. I’ve delivered in-salon training to the deep south of NZ in a place called Gore; Horsham which is 5 hours’ drive from Melbourne; Stradbroke Island in QLD and recently quoted a session in Newman, Pilbara in remote WA. I love to travel and love to get education to remote areas where possible. Salons who use me in this way are also salons choosing to use boutique, different or small brands of quality colour who may not have education set up in the way they like. This has led me to work with over 15 different colour brands in 2017- some major brands and some I had never heard of. I have also joined forces with other salon owners and educators to bring them into my own salon and have returned with favour in theirs. I love this!! My salon team love this and it has been a great way to afford quality-controlled education. I’ve been able to get some BIG names into my team at Chumba including an International Superstar using this “I’ll educate your team if you educate mine” model! Most recently, my team at Chumba and the Team from Zumay joined together and brought in a retailing specialist to ignite our teams in this area. Alone I would not have probably gone for it but splitting the cost 50/50 made it really achievable. Bringing specialist educators into your salon and sharing your skills with others is a must-do for 2017! www.belindakeeley.com
PAULA HIBBARD
I believe that education is key for the success of any salon. As we seem to have become a time poor society, people are looking to save time in all areas and training is one of them. The boutique training trend started 4 years ago for me when I saw a need for salons to train their whole team in the basic preparation of long hair. This grew from one-off workshops to then organising a yearlong programme consisting of long hair, blowdrying and young stylist salon awareness education. Salons can have me come at whatever time suits them and their staff, anywhere from Sundays through to Friday mornings for 3 hrs. I love it and find the sessions far more productive as the whole team is on the same page. Education for me is very important for all in our craft, to encourage growth, inspire and boost productivity. It is also just wonderful to work with salons that are on this journey. www.fabuloushairup.com
“As we seem to have become a time poor society, people are looking to save time in all areas and training is one of them.” - Paula Hibbard GEOFFREY HERBERG
I think that there is definitely a huge trend occurring with new educators and programs on offer and whilst I think that everyone has something to offer, my hope is that the education is of a high quality and that all educators should have attained the relevant qualifications to be able to teach and deliver quality education. I think that these days, whilst hairdressers love to watch a new trend collection launch or observe an industry hero, they also want a hands on approach where they get to participate . Education must also be perceived as value for money and I believe that because of social media platforms, education has certainly become easily accessible. The feedback I have received is that the convenience of having quality education come to the salon can be more affordable than having all staff attending workshops, particularly in regional areas. Plus, it can be tailor made for the team, it creates a culture of consistency with technique and interpretation of trends and it creates a buzz in the salon both before and after the event. These days education is better received during work hours so there aren’t problems associated with travel time, travel costs and staff overtime etc . Our organisation makes it easy as we provide all the materials, equipment, mannequins and for cutting workshops, we are able to organise cutting mannequins at a quality and cost that the salon would not be able to source. We often provide education for salons who have grouped together to share costs and we are always happy to provide separate invoices in this case. www.geoffreyherbergeducation.com.au
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Well now here’s a great idea that we think is just bound to take off! Want to add some fresh talent to your in-salon education calendar or are you an educator wanting to promote your services? We’ve got just the thing for you... It’s called Piloroo! Piloroo is an online education booking site for Stylists and Educators. It allows Salon Owners to browse available stylists and educators, see their expertise and their rates for half day, full day and evening sessions and book and pay directly from the site. You’ll find educators you know and others you may not have heard of before which allows you to keep your education calendar interesting and exciting and you can book and pay in minutes. After the session, you can rate your educator and provide feedback to others looking to book their services. For educators, Piloroo provides a streamlined platform for exposure to a broader range of potential salon clients to book more work on days that suit their schedule, at rates they set which are paid promptly. All bookings are prepaid so once the job is completed, the client authorizes payment to be released and hey presto… it’s in your PayPal account! It could also be an ideal online platform for aspiring educators to get their name out there and launch their education career. Educators simply create an online profile detailing qualifications, skillset and fee; add your photo and you’re in business! They’re a lean, Sydney-based start-up who are 100% committed to building a better marketplace for hair stylists, educators, salons and soon to be make up artists and photographers - and that’s got to be a good thing! 44
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Piloroo founders, Kelly Grant and Clive Allwright We asked the Piloroo founders, Kelly Grant and Clive Allwright, a few questions to find out how it all works.
SO TELL US HOW PILOROO WORKS
Piloroo.com is a website and soon to be an app that allows salons access to all levels of hairdressing education with some of the most famous names in the industry. (We launch globally in the near future, so watch this space). The platform also offers an amazing opportunity for salons to not just gain access to educators, but also to stylists and assistants when busy times occur and the salon requires extra labour on a part-time basis. The salons can hire stylists and assistants as and when they are needed.
HOW DID YOU COME UP WITH THE IDEA? HAD YOU SEEN THIS FORMAT USED ELSEWHERE IN THE WORLD?
As far as we are aware we are the first to offer this type of platform anywhere in the world. The idea came to light when we were asked by so many young talented stylists, how do we
launch our education careers? We have no idea, where or how to begin. The site also offers opportunities for established educators affiliated with either product companies or education companies that only have access within their relevant networks. Piloroo opens up a larger audience void of preference to any supplier. We see Piloroo as potentially being the largest hairdressing academy in the world, without an academy space. Just like Uber doesn’t own a taxi, or Air B&B doesn’t own a hotel.
HOW DOES THE FUNDING MODEL WORK?
The Piloroo funding model is unique. Once a booking has been made, the fee is paid up-front. You can cancel a booking at any time, however
closer to the booking date a percentage of the fee is retained for the educator. Once the job is completed and a review of the session has been submitted by both parties, the fee is paid to the educator immediately. Piloroo charges a % booking fee + GST on all bookings. Utilising the Piloroo platform means no invoicing, no more chasing funds, or negotiating fees. It all done for you. The educator or salon simply registers and completes a profile page with all the relevant information. Our value proposition for educators is pick more work, set your price to earn what you’re really worth and get paid promptly. For salons, we help to find and book the right educator for them, which in turn helps to build a loyal, inspired styling team.
TELL US HOW THE RATING SYSTEM WORKS.
The rating system is very similar to the Uber car share model. The host will rate the educator on various points i.e. Did the educator know their subject? Would you recommend this educator to the industry? Did your educator perform with the professional standards expected within our industry etc. The Educator will also rate their host. Did your host supply the expected learning environment for your class? Did your host supply the correct models or required mannequins? Would you recommend your host to future educators? Etc. This allows Piloroo to monitor the professional ethics and standards of both parties for future bookings.
WHO ARE SOME OF THE EDUCATORS ALREADY USING THE APP?
Sharon Blain, Anthony Whittaker, Kobi Bokshish, Stevie English, Lizzie Liros, Mary Alamine, Sam James-Cockayne, Dario Cotroneo, Caterina Di Biase, Kristina Russel, Jules Tognini & Brad Ngata.
HOW DID YOU CHOOSE THE NAME? DOES ‘PILOROO’ HAVE SIGNIFICANCE?
The name Piloroo is also very unique. We played with the idea of many names like ‘Hair B&B’ etc. but we decided on the name “Piloroo” because there are so many company names within our industry that are also very obscure when you think about it. Redken, Kitomba, L’oreal, GHD etc.. The word ‘Pilorum’ is the Latin word for hair. We decided to put the Australian connotation with the “Roo”. The linking of the two “oo’s” is reference to connecting and growing creativity”
SALONS CAN ALSO USE THE SITE TO FILL A SHORT-TERM GAP IN THEIR ROSTER OR TO BOOST THE TEAM FOR A SPECIAL EVENT?
Piloroo offers something unique in that there
are many hairdressers and assistants out there within our market place with incredible talent who no longer work in a salon environment due to a multitude of reasons. A salon, on average, has a team of 3 people nowadays however there are times when, due to vacation, illness, or staff leaving, there is a void in the salon that needs to be filled fast. Piloroo offers a unique platform where we showcase stylists or assistants’ talents. The salon can then asses the talent needed and then book the right person to assist when needed. We need to make a clear point here! We at Piloroo have NO intention of assistants or Stylists moonlighting from their place of employment. There are many hairdressers who are not working in a salon currently or maybe have salon experience but have taken up a different career path now but are very competent at shampooing, rinsing colours, blow-drying etc. They could be saving for a house or a vacation and would love to pick up extra work on the weekends instead of
working in a bar or restaurant. Both stylists and assistants can set up a profile, tick the relevant boxes to indicate their talents, set their price and away they go! No invoicing, or negotiating to be done over the phone. Its booked just like an Uber or hotel booking. We are bringing experienced talent back to the industry and setting up a framework to remedy the shortage of hairdressers in Australia.
WHAT ELSE SHOULD READERS KNOW ABOUT PILOROO?
The team at Piloroo are very excited to launch what can only be described as the game changer in the way hairdressing education is conducted in the future. It also could be described as disruptive, which is a reflection of the various different business landscapes that are continually changing in recent times. i.e. the taxi and hotel industry. Stay tuned for exciting new updates on www.piloroo.com Hair Biz Year 11 Issue 2
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Session Therapy with
BRAD NGATA
ry o g re G y d n A … is r e n in And the 2017 W
Yip
Brad Ngata
“To me Andy’s entry was a standout. A clear winner. The images he submitted show me Andy has a real talent for photographic work. The styling of the hair is superb and the polish is unbelievable. I cant’t wait to work with him. I have a fantastic and new secret location. Bravo Andy!” - Brad Ngata Andy Gregory Yip This annual competition is now a much sought after experience with the winner treated to speaking and skyping with Brad Ngata over the coming months to prep with mood boards, practice techniques etc, making this a true mentoring experience. Shortly followed by a full morning session at Brad Ngata Hair Direction, Sydney Andy will be discussing everything session with this industry icon. The scene is then set where our winner will go off to enjoy a “Cool SECRET Sydney studio location experience” working with Brad on their very own photoshoot for both print and Instagram! In Andy’s submission he spoke about how he wished to further his knowledge and career, share new techniques and achieve his dream of being an inspirational hairdresser. Having recently returned from London where he was based in Harrods, he continued to increase his vast clientele both in the editorial and salon environment. “This amazing opportunity allowed me to collaborate with various heroes of mine in the fashion/makeup/hair and film scene.” Says Andy Now back in Australia under the direction of Benni Tognini at Togninis Hair, Andy is ready to let Australia know he’s back and says that “winning session therapy would be the best platform to do this as my passion lies within the world of session styling.” Full coverage and images will appear exclusively in Hair Biz Magazine Andy also wins a 12 month subscription to HAIRBIZ Mocha Publishing would like to thank Brad Ngata for his amazing generosity in offering this incredible prize. 46
Hair Biz Year 11 Issue 2
EDUCATORS AND STYLISTS Use this simple platform to increase bookings and maximize your educational availability.
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FAST TRACK TRAINING Does it have a place? It’s a topic regularly discussed at all levels of the industry. Salon owners desperate for competent staff yet frustrated at the poor skill levels of those available. Faced with a concerning skill shortage and a declining apprenticeship commencement rate, industry bodies moved to implement measures to make the industry more attractive to potential stylists. One such initiative was Fast Track training- the accelerated program which allowed stylists to graduate in as little as 12 months through fulltime college attendance rather than the traditional salon-based apprenticeship. Whilst the option to shortcut several years of perceived low wages was appealing for stylists, salon owners in general were not fans of the idea and bemoaned the quality of graduates available for employment. The exasperated salon owner’s point of view was covered recently in an article appearing in the Sydney Morning Herald: ‘Worthless’ hairdressing qualifications leave tens of thousands ‘unemployable’ (Mannix, January 29, 2017) however some education providers felt that whilst there were issues to be addressed, this piece cast a shadow over all industry colleges which may be undeserved. To ensure you get the full picture, we present the alternative point of view from two of our industry’s most respected hairdressing colleges who highlight the levels of excellence also being achieved in some areas.
BRISBANE SCHOOL OF HAIRDRESSING (BSH) GENERAL MANAGER, TINA PALAZZOTTO
“The statistics quoted in the articles show what appears to be a great disparity between supply 48
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and demand for hairdresser education, with many students who have spent thousands of dollars on an education unable to find work on completion of their studies. “However, these figures are skewed, as they incorporate all qualifications from the hairdressing package (both apprenticeship and vocation pathways), and therefore do not accurately reflect the reality for many students. The claims do not take into consideration the amount of apprentices who do not complete their apprenticeship for any number of reasons. I believe this is where we need to concentrate our efforts, as we see apprentices moving salons and leaving the industry.” “While some of the statements made in the articles may be true, there are many hairdressing colleges in Australia producing skilled and employable students who have gone down the vocational pathway. It is the college’s duty to help potential students determine the right course and pathway for them.” “Not every student fits into the one box – it’s the same with the salons. Some students are directed towards an apprenticeship while others are a perfect fit for the vocational pathway. My advice would be to do thorough research before enrolling in any course. Important things to consider when choosing a college for hairdressing are: the course duration (AQF recommends one to two years for a certificate III level course);
the opportunity for practical experience on real clients; a good balance of theoretical and practical training; and a job placement service.” “In Queensland, there is no government funding for the vocational pathway. Therefore, students who commit to this course are serious about their education. We can’t stress enough the importance of regular attendance, maximising their experience with different clients, and participating in extracurricular activities. “BSH has been operating successfully in Queensland for more than 37 years and has trained thousands of students via both the apprenticeship and vocational pathways. It prides itself on delivering a high quality, stimulating and professional education to its students to ensure they are industry-ready. It also offers students a great network of employers who regularly call looking for staff, a comprehensive job placement service and industry-current educators with up-to-date industry standards.” “Due to our reputation for excellence, BSH students are often asked to help backstage at fashion parades, photoshoots, and movie productions. We also regularly volunteer for charities such as Homeless Connect, Shave for a Cure, and many other community events.” “One thing is certain: you will find BSH graduates employed all over Australia and in fact, the world. You may be surprised to find your award-winning stylist was a graduate of BSH 10 years ago.”
ANTHONY GRAY, MATTERS IN GRAY TRAINING
Hairdressing apprenticeship commencements are at historical lows and recent media reports have highlighted the traps and pitfalls many face in pursuing a hairdressing career through a college-based or fast track pathway. Unfortunately, the media has collectively portrayed all RTOs as somewhat unscrupulous based on the actions of a few unprincipled operators. This landscape might seem impossible to navigate for both the salon owner and the budding hairdresser but quality education and training still remains the cornerstone of all successful salons and leading stylists. Matters in Gray Training has a stellar reputation within the Australian hairdressing industry and for decades has been successfully educating apprentices and preparing them for a fruitful career in hairdressing. With a philosophy of passion, commitment and ethics, MIG is one of only 14 Registered Training Organisations in the country to hold Gold standard accreditation as RTO Select from the Australian Hairdressing Council. MIG is proud to deliver tailored
“You may be surprised to find your awardwinning stylist was a graduate of BSH 10 years ago!”
apprenticeship training to 240 salons across above all, passionate about hair. Matters in Queensland and Tasmania and graduated 116 Gray holds these principles in high regard and hairdressers in 2015. It enjoys much adheres to them in all aspects of business. repeat business from satisfied salon clients and excellent word of mouth WENDY BLAIR, DIRECTOR ON recommendation from business THE BOARD, AHC owners and students alike. The advantage of this The good news is that examples of training is that the salon best practice can be found in RTOs gets a person who already across the country and key markers has all the foundation of quality hairdressing education skills; the disadvantage is are easily identifiable. The most that they are expected to important of these markers is the be ‘seniors’, or equivalent connection to salons and industry. to a person who has While it might seem obvious, this worked and trained in a cannot be overstated. This connection salon for 2-3 years. This is can be demonstrated in a number of not possible. Experience ways: is the key to capability, • Industry endorsement from the AHC training is the foundation. as the Gold standard RTO Select The good news that never • While not all colleges train seems to make it to the apprentices, those that are closely media is that they don’t linked to salons are accountable have a whole year to pay to industry for the quality of the someone before they start graduates they produce. to contribute to profit, they can do this after • Providing industry placement for they have been inducted into the culture and students, networking and connection expectations of the salon, at a lower wage rate to salons. than a senior. • Exposing students to the finest I am not an IR expert, but I implore all salon educators through short course and owners to look at section 19.6 of the Hair guest appearances. and Beauty Award. They will discover that a • Connection to competition work and Graduate with a Certificate III in Hairdressing industry events. is often much more affordable than a Salon • Flexible training options for employers and Assistant. If the salon is a member of the students. Australian Hairdressing Council, they can call • Modern commercial salon facilities that the IR Hotline and one of the amazing lawyers are state-of-the-art and support industry will be able to confirm rates of pay. best practice and initiatives such as the If we ignore this cohort of people wanting to be Sustainable Salons program. hairdressers, we will remain short-staffed. • Current and professional trainers and Give these people a chance, train them into educators. your ways, and by the time you are paying them Best of breed RTOs recommend the right a full senior’s rate, they will be able to perform pathway to those looking to make their way in as a full senior! hairdressing. One size does not fit all. While Of course, there are those who are unemployable an apprenticeship may be ideal for many school as a hairdresser, mostly because it is not the leavers, the fast track or fee-based pathway career for them. How many apprentices have has advantages for the mature age student or you started who left because they didn’t want those looking for a career change. Some of the to continue? There are also many, many people industry’s most recognised hairdressers have who have a degree and never work in that field. completed their qualifications via fee-based Is education a waste? No, what people learn courses, so knowledge and advice on the right during their Cert III or degree prepares them path for each individual is a critical function for for future learning and working. Better some an RTO. education than none. And yes, the government Managing expectations of students and subsidises degrees, too. connecting them to work is also critical. Stop the attack on Vocational Education. Ensuring students understand that at the completion of a quality feebased course they will have Accurate as of 8 February 2017 all the skills, but will then need time in the workplace YEAR OF STUDY % OF STANDARD to be job ready, is part of RATE the process for an RTO. The Less than 1000 hours of full-time 55% modern award allows for accredited training a graduate rate of pay and most states provide the At least 1000 hours but less than 2000 75% option for a graduate to be hours of full-time accredited training employed as an apprentice Hairdressing Graduate 92.5% for a period of time to find (first 12 months) their feet in the salon. In the end an RTO needs to be current, connected and cont’d over page
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WHAT DO FORMER STUDENTS HAVE TO SAY?
VALENTIN STEFANOV
NATHAN RIVAL – BSH FAST TRACK GRADUATE 1996
colour and styling techniques, helped me develop my artistic talents and further improve my skills. Throughout my studies I was able to do a lot of editorial work with leading photographers, make-up artists and stylists and have had my collections published in industry magazines. I had a great time during my study at BSH, surrounded by outstanding instructors in a nurturing environment. I would highly recommend it to anyone seeking a career in hairdressing, as the skills and industry exposure I gained there, were invaluable in launching my career and helping me succeed on my journey.
LACHLAN MA’ARAMO DEMARCHELIER
This is where my career began. Brisbane School of Hairdressing (BSH) has very experienced teachers and is a fantastic learning environment. Throughout my career I have been able to apply and expand on the solid foundation of fundamental skills I was taught. Since my time at BSH I have worked all around the world; from working with Australian Hairdresser of the Year, in the Australian Salon of the year in Sydney to working in one of the trendiest salons in Paris. My skills have also allowed me to work in theatre in London’s West End and now film and TV sets in Toronto. BSH gave me a strong foundation in hairdressing and it was the fast track course that I did all those years ago, graduating in 1996 that has given me the fulfilling career path that I have taken.
“Brisbane School of Hairdressing (BSH) has very experienced teachers and is a fantastic learning environment.” 50
Hair Biz Year 11 Issue 2
BSH gave me invaluable experience and training by talented and professional teachers, helping me grow my skills and be successful at what I do. I completed my Cert III and Cert IV in Hairdressing, as well as a Diploma of Salon Management While studying my Cert III I started working at an award-winning salon in the Brisbane CBD, where thanks to my training, I had the confidence to provide good services despite only having been in the industry for a couple of months. I had a great experience with my instructors in BSH, they always took the time to explain techniques, show me tips & tricks, and give me constructive feedback. Working in the school salon floor gave me invaluable practice to understand how to satisfy clients’ needs and make them look and feel beautiful. Being in an environment where I was constantly inspired and encouraged, I entered many different competitions and won RAW Hairstylist of the Year in 2012. My Cert IV training, aimed at advanced hair
Deferring a law degree. I enrolled in the full time course at BSH in 2006. My most rewarding highlight since graduating is opening my own business Studio 235 in May 2014. I have worked hard setting benchmarks of excellence across the board in business and also in the creative side. Cementing relationships with hair care companies as a platform artist over the years. Being a guest artist at numerous Hair Expo shows in Brisbane and Sydney which has seen me nominated for awards in the industry namely Hair Expo awards as a finalist for the Australian New Creative force and now working on mentoring my staff to reach their potential.
Brisbane School of B A R B E R I N G
Educating creative artists for 37 years
APPRENTICESHIP TRAINING DESIGNED FOR YOUR SALON. - Workplace Delivery - Campus delivery - Block training Call 3229 2999 to discuss your training needs.
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WHEN DISASTER STRIKES When the unthinkable happens and you lose everything, none of us ever really know how we’ll feel or how we’ll react. Would you freeze? Would you panic? Would you leap into action? Two well-known industry identities, Luke Reynolds and Mia De Vries lived exactly that moment. Both watched fire destroy all that they had worked for and had to deal with the sinking feeling of wondering exactly what to do next. Fortunately, both also experienced incredible kindness and generosity at the hands of the hairdressing community as friends and colleagues rallied to help. This is their story and that of those who helped them.
LUKE REYNOLDS LUKE REYNOLDS HAIRDRESSING 6TH DECEMBER 2016
I’d just been to a Cold Play concert and was lying in bed, ready to go to sleep when my phone rang. It was my security alarm company. They were getting an alert from Zone 1 in my business. That had me worried because zone 1 was the front reception area. I thought that someone had smashed the front glass and had made a grab for the computer or some irons etc. I have an app on my phone that allows me to log in to each of the cameras in the business, and straight away I could see the glow at the reception desk. It was fire. I called 000 immediately and luckily the fire brigade is only a few blocks from the salon so they were there in minutes. By the time I arrived, they had smashed their way in through the front door with an axe and were filling the salon with high pressure water and foam.
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As I stood there watching in disbelief, what struck me was how fast a fire take hold. It had only been 4 minutes, but the building was well alight. It took fire crews an hour to get the blaze under control and when it was all over, I looked at the charred and smoldering remains and felt sick in the stomach. All I had worked for was gone. In that moment, your mind races to so many things. I knew straight away that the fire was caused by a candle being left alight so I worried that I wouldn’t be covered by insurance. We were also about to begin the busiest trading season of the year and I had no salon to work from. Had I lost everything? I started messaging each of my staff to let them know and what surprised me was that every one of them messaged back. At 3am!
Luke Reynolds Salon
I called my insurance company and they moved into action immediately. They had a security guard there within the hour, locked everyone out to
secure the premises and began photographing everything so they could ascertain what had been damaged and would need to be replaced.
Luke Reynolds Salon
Although the fire had been contained to the front of the building and had been extinguished before it caught the ceiling, everything had to be written off with smoke and water damage. There was foam and soot 3 inches thick everywhere.
THE NEXT DAY
Luckily, I had invested in offsite backup for my Shortcuts software program so once I bought a new computer, with a single phone call my data was reinstated and we had lost nothing. I could call every client to let them know immediately. Worth every cent. Both the fire service and my insurance company told me that my high level of security was what saved the entire building including the apartments upstairs. It only takes 6 minutes for a building to be completely lost to a blaze. Because we had alarms installed, I was notified immediately; my security cameras lined to my phone allowed me to determine the cause and take immediate action. By the next day, word had started getting around and the messages of support started rolling in. I had a call from my former employer, Benni Toginini who basically said: “Come and work from here. Bring the team. Get over here now!” I actually told him I needed a day to get my head together! Benni has a team of 16 and I have 13 so fitting everyone together could have been a little challenging but they were so gracious and welcoming and we just made it work. I think that because I had worked with Benni for so long, our management styles are quite similar and we just slotted straight in. Overall I had almost 20 salons offer me space to work from- at the busiest time of their year. We had over 300 messages of support on Facebook and were overwhelmed with the encouragement and care we experienced. It was truly remarkable how kind people were. That will stay with me forever.
THE REBUILDING
I am very happy and relieved to say that my insurance covered almost everything. In fact, they project managed the whole thing. We had only refurbished 18 months prior so I still had all the specifications from the designer and
everything was still in stock so we literally just re-ordered everything and started again. They organized all orders and payments, scheduled all the tradesman and managed the rebuild right up to the handover of keys. And, because I had business interruption insurance, I was reimbursed for almost my entire expected Christmas trade.
HOW DID THIS AFFECT YOUR TEAM?
My team were amazing. The whole experience brought us closer together because we really achieved something phenomenal just to keep going. We made time to get together for drinks and meals regularly and I think this allowed us to bond and let off steam. We’ve come through this incredibly strong.
WHAT DID I LEARN?
The greatest lesson is that I still have all the most important things. I have people. I have my team; I have my clients; I have my friends and family and an entire community who reached out. Everything around you are just ‘things’- really, they don’t mean anything. Take them all away and we can rebuild and come back even stronger. From a business perspective, I learned the value of investing in insurance, security and technology. Don’t try to cut costs on these. Each one of them absolutely saved me. Although I was insured and eventually received a full re-fit plus 80% of my projected Christmas trade back, I was still underinsured. With the busiest season just beginning, our stock holding had increased by at least 20% and we had not thought to increase our insurance, so we lost out on about $10,000 in additional stock above our insured value. I often Mia De Vries House
hear that business interruption insurance is expensive but of course, it was worth every cent I’ve ever paid in that moment.
HOW ARE YOU FEELING NOW?
Incredibly grateful. The silver lining is that this has been an amazing growth experience for me and has really brought our team together. It has made me stronger knowing that you can take ‘things’ away but in the end, all that matters is people. More than ever, I’m aware that hairdressing is a very ‘human’ industry; it’s about connection and touch and relationships. And, I’m happy to say that we will celebrate our 10-year anniversary in our beautifully rebuilt salon this week.
MIA DE VRIES THE FOX AND THE HAIR NOVEMBER 28 2016
It was early Monday morning, probably close to 5.30am because my alarm hadn’t gone off yet. I was lying in bed, not asleep but still not fully awake either. I was just listening to the world I guess; the birds chattering, the gentle breathing of my son, Wolf who was snuggled in bed beside me. There was an unfamiliar sound in the house, like a popping noise and I thought to myself, “that’s a new noise.” Our house is old and we know its creaks and moans fairly well. I looked over and saw that my fiancé, Marcel wasn’t in the room and the dogs weren’t barking so I figured it must’ve been something outside. I rolled over, closed my eyes and began to doze again. I don’t know if it was 2 minutes or 10 seconds later but I heard that strange sound again. cont’d over page
cont’d from page 53
I called out to Marcel to find out what it was but he didn’t answer. I figured he must’ve been asleep in our daughter’s room so I got up to check on him & Phoenix. As I opened her bedroom door, ,Marcel was staring at the roof, just about to pull down the attic ladder. The second he opened the attic door the fire doubled in size & started falling down all around us! It’s funny. I feel like everything went into slow motion and fast forward all at the same time. You wouldn’t think that there would be time to talk but I distinctly remember swearing, asking what he thought started the fire, swearing again and then him yelling at me to grab the kids. I ran back to our bedroom to grab Wolf, then ducked under the fire to grab Phoenix and ran out the front door but saw Marcel turn to head back inside. I asked if he had his phone so I could call 000. He threw his phone at me and ran back in the house. (Later when I asked why he went back, he told me it was to grab pants, he was only wearing boxers!) It was only then that I heard our fire alarm. As the fire started in our roof, there was no smoke inside the house to raise the alert. Had we been in a deep sleep, I hate to think what may have happened. Marcel had the garden hose frantically spraying water on the roof. I kept yelling at him to let it go, that it was too late. It all happened so fast – I once heard someone say that fire has a personality. It was amazing to watch it run and jump from one area in the house to another. It felt like forever until the fire brigade came so I called them again but soon heard the sirens blaring down my street. It took 3 fire crews one hour to put the fire out. Our house was a loss; they were now more worried about it spreading to the neighbour’s properties. Hearing the noise, most of the neighbours came out for a sticky beak. The lady across the road let us put our dogs in her backyard; someone else brought us coffee. Then it suddenly dawned on me that I was wearing only a seethrough T-shirt & underwear! (Saggy boobs & nipples everywhere!) And it hit me that what we were wearing were the ONLY things we had left. S#*T! By 7am, it was all over. The police drove us to my in-law’s house where I borrowed a singlet and one of my neighbours brought me some pants. We had to wait for the police forensic team to inspect our house before we were allowed back in to see if we could salvage anything from the mess. It was really interesting to see how differently Marcel and I worked in a crisis. What was important to him was to get inside the house and see what he could save. My priority was to get to Woollies and get the things we needed immediately to survive the day. We needed nappies, formula, toothbrushes, UNDERWEAR and toys. We needed clothes and shoes that were safe enough to walk through the rubble 54
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and then OMG!!! I had to call my client to let her know I couldn’t make her appointment at 10am that day.
Mia De Vries House
THE SHOW MUST GO ON!
“Some women are lost in the fire. Some women are built from it.” Thank God for my team! I sent my brother, who manages the front desk, a message to let him know (1) my house just burnt down, and (2) we’re going to have to reschedule some of my clients. I messaged the team to let them know we were ok but that I was going need some help to survive this week! I disappeared for almost 2 weeks during the busiest time of the year but they had mine and each other’s back big time! Between my brother, Lee and my manager, Emma, the salon ran like clockwork.
HAIRDRESSERS ARE THE BEST PEOPLE
As word started to spread (via my big mouth & posts on social media) friends & strangers started getting in touch. What did we need? How could they help? I was really overwhelmed. I’m embarrassed to say that the first people to find out that my house burnt down were the owners of my favourite fashion boutique, Frolic. I had just bought 6 new work outfits and I LOVED every single one of them- and they were GONE! I literally had no clothes! I messaged them to ask if they had more in my size and by lunch time, they’d dropped off a huge box of clothing for myself and the kids then got in touch with other local businesses who dropped off food and toys. That afternoon I got a phone call from Kirstie Stafford (WooHoo Salon, Newcastle) to check that we were all ok. When I joined the AHC 2 years ago, Kirstie took me under her wing. With both of us having little people, we often found ourselves up late chatting on FB, even though we’ve only met once in person. Kirstie hatched a plan to replace some of what we had lost in the fire by starting a GoFundMe page for my family. I was mortified, I was embarrassed and I didn’t want people to feel sorry for me. It took some time for her to assure me that I wasn’t asking for a handout. She explained that people wanted to help but didn’t know what I needed so a GoFundMe page made perfect sense. I knew she was right but it still felt weird. Kirstie set a fundraising goal of $5,000 but increased it to $10,000 once she found out we didn’t have contents insurance (idiots, I know!). Between the AHC, my friends, my clients and the greater hairdressing community, over $17,000 was raised to help get us back on our feet. There are just no words to express how grateful I am that my hairdressing family, my tribe rallied around to pick us up. There is no way we could have survived the past 2 months without everyone’s help.
WHERE ARE WE NOW?
I’m typing this from my tiny hotel room as we’ve been in temporary accommodation- a 2-bedroom serviced apartment- for almost 10 weeks now. We are still waiting for the insurance company to come back to us with a figure. They say it’s a repair but every tradesman who comes to do a quote says it would probably be cheaper knock it down and start again. We’re just about to sign a lease on rental property where we’ll live while our house is repaired/rebuilt. I’m really going to miss the beds being made every day when we move out.
WHAT HAVE YOU LEARNED?
My last piece of advice is: 1. Squeeze the people you love 2. Update your insurance 3. Make sure you have a fire alarm in your roof cavity as well as on your ceiling!
P R O F E S S I O N A L
I N T R O D U C I N G
Stunning New Colours Ash Violets Ice Blondes Toners
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Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
iHairPerth’s STUDIO New Kid On The Block Will Talbot
Tucked away in the fashionably central district of East Perth, we discovered a wonderful new salon destined for stardom. Opened only a few months, iHair Studio is already receiving rave reviews, building a strong clientele and catching the eye of local media and fashion bloggers. Creative Director and Owner, Will Talbot is a superbly talented stylist hailing from the Emerald Isle of Ireland who has an eye for detail, a passion for excellence and an unquenchable thirst for continual learning which he instils in his flourishing team. Keen to learn what all the fuss was about, Hair Biz Editor spoke with Will recently.
WILL, TELL US ABOUT YOUR START IN THE HAIRDRESSING INDUSTRY I started hairdressing at the age of 15 in a local salon and worked there for three years. After qualifying
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as a stylist, I decided to try something different and ended up packing Hampers in a warehouse! I convinced the MD to give me a six month contract as a sales executive to prove myself and after being in that role for a year, a marketing position became available and I stepped in. I loved the marketing side of things as it was just at the start of the internet boom but I still felt that there was something missing. After 5 years out of the industry, I decided to try my hand at hairdressing again so I re-sat my exams and decided to open my own salon. With my experience in sales and marketing, I had a whole new outlook on hairdressing as a business and the need to get the balance correct. I owned my salon for 5 years before selling and Will’s Hair Studio is still running successfully in Ireland today.
WHAT DID YOU DO AFTER SELLING YOUR BUSINESS?
I decided to take some time out and travel. I loved being able to use my hairdressing skills anywhere in world and had the opportunity to manage lots of successful salons (and also some not so successfully), but it’s all part of the journey. From every experience, I have come away learning something new.
WHAT PROMPTED YOU TO OPEN YOUR NEW BUSINESS IHAIR STUDIO?
iHair Studio has been a dream of mine for many years. I have always said that if I was to do this again, I would know when it felt right and this time it does feel 100% right. This time I feel it’s more organic. I haven’t followed trends; I haven’t followed what the industry says a salon should be. Instead, I’ve listened carefully to my clients over many years as they told me what they wanted and I’ve created exactly that. We opened our doors in October 2016 and celebrated with our official launch night in November 2016 and it’s been go-gogo ever since!
WHAT WAS IT THAT YOUR CLIENTS WANTED IN A SALON EXPERIENCE?
Clients love familiarity, like knowing all team members’ names and staff knowing exactly how they like their refreshments. They also like guarantees which ensure they never pay more than quoted on checkout, so we offer packages which include all services from start to finish at one total cost. They want to feel welcome, they want to feel relaxed, they want to feel valued.
YOU’VE MADE A POINT TO INCORPORATE TECHNOLOGY INTO YOUR CLIENT EXPERIENCE. TELL US MORE ABOUT THAT.
We all know how times are changing so fast with technology and I wanted my salon to be at the forefront of excellent client service, so I looked for ways to include technology wherever possible. We have incorporated a digital consultation bar where clients experience a full digital consultation using iPads and the Matrix Colour Lounge App. Just like you would in a fashion boutique, the App allows you to try on colours and styles with the virtual makeover tool. After uploading their picture, we can select the right shade of colour and style which gives clients an idea of what the final result will be. Says well known Perth fashion blogger, Anoushka Marie: “It’s very accurate and a whole lot of fun. You can choose low lights, highlights, pink, purple, whatever you fancy. It gives you a lot more clarity too before any colour is even placed on your head.” We also use technology which allows clients to book online 24/7 for maximum convenience.
WHAT DID YOU CONSIDER WHEN SELECTING THE LOCATION OF THE SALON?
It was important for us to consider our guests’ needs in accessing our studio without significant added expense. We wanted somewhere that was quite central but not in the city centre due to parking fees and restrictions. East Perth is a very central location. It also has free local parking and the free Yellow CAT bus service that stops right outside our Studio.
DESCRIBE FOR US THE DÉCOR YOU HAVE CHOSEN FOR YOUR SALON SPACE.
We wanted to create a classic look that was simple and open with clean lines and avoid fashion fads that tend to date quickly. Choosing a black and white colour theme has allowed us to achieve that classic, luxurious look. Creating natural lighting in our main salon area also allows us and our clients to view the finished look without false tones from warm lighting. We’ve also designed a separate wash area which features controlled lighting and TV to ensure our client’s basin experience is comfortable and calming, allowing them to relax to the fullest while enjoying a shampoo, scalp massage or treatment service.
HOW WOULD YOU PORTRAY THE MOOD OR FEEL OF THE SALON?
It’s a warm, friendly and inviting place which provides a peaceful escape from daily life. Our main salon area has an easy flow of conversation between clients and stylist as they enjoy wine, cheese and crackers or an espresso coffee or green tea. Simple, comfortable, sincere and inviting.
TELL US MORE ABOUT YOUR TEAM.
At present, I’m joined by Shauna, an amazing Senior Stylist and Colourist who has worked alongside me for many years. Shauna’s gift for understanding a client’s vision and making them feel at ease through her thorough consultation is remarkable. Our highly-recommended makeup artist, Jenny creates beautiful looks to complement each client’s newly created hair style and the next generation of iHair is Taylor, our beautiful 2nd year apprentice.
IS THERE A SPECIFIC FORMULA OR COMBINATION OF TRAITS YOU LOOK FOR WHEN SELECTING YOUR TEAM MEMBERS? I look for confidence, attitude, skill and innovation with techniques, as I believe hairdressing is a continuously involving industry and we never fully master everything- there is always something new to learn. We then invest in a 6-week training program which ensures new staff are fully trained and very confident delivering every service or
package we provide. We’ve found that this has made clients less likely to feel solely attached to one Stylist as they’re confident we all can create their ideal look.
WHAT HAS BEEN THE MOST CHALLENGING ASPECT OF GETTING YOUR SALON TO THIS POINT?
Whilst we’ve been focused on continuously building a strong following on social media, one of the biggest challenges has been converting these followers into clients so that’s something we’ll be investigating further moving forward. Like the hair industry, social media is forever evolving and there is so much to learn.
WHAT’S THE FUNNIEST THING YOU’VE EVER EXPERIENCED WORKING IN A SALON?
One of funniest moments from my apprentice days was when I was trying to position my hands while cutting a graduated bob. I was struggling to remember cutting “up for left” and “down for right” so my boss wrote a large ‘LU’ and ‘RD’ on each of my cheeks so every time I looked in the mirror I would know where to position my hands. He wrote it in permanent black marker and I was left like that for few days. Everybody had a good laugh at my expense. The upside is I have never since struggled with the positioning! Congratulations Will and team on the opening of iHair Studio and we wish you every success in growing your business. Hair Biz Year 11 Issue 2
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By Sherridan Kyle
ENVY & THE BARBERSHOP
I grew up in East Gippsland, rural Victoria. My family are 4th generation farmers and I grew up with over 1000 acres as my backyard. I was born with Cystic Fibrosis and was diagnosed at 6 weeks old, for my parents the outcome wasn’t great and they were told that they should expect me to only live a short life. Despite all olds my parents kept me healthy and strong both physically and mentally. They always knew I could do anything and never treated me differently than my older brother and sister. My Mum has given me all of her creative genes, and all the hard work and determination comes from my Dad.
“We are the place you can bring your girlfriend, your Mum or your brother and they will all have a great time!”
As I went through school I always liked to push the boundaries and never liked being told I couldn’t do something. I decided to leave school at 15 to begin a hairdressing apprenticeship, being so driven to learn more and do more, I finish my apprenticeship in just over two years. With the push from my Mum and Dad who believed I could, I opened my first salon on my own at 19. They helped me get together with a fresh coat of paint, a few chairs and the bare essential tools to get me started. Building on from there, I trained my first apprentice, who is now still with me today. Running a business as a successful colourist and ladies stylist wasn’t challenging enough, I wanted more. Through my career I have attend dozens of cutting, colouring and styling courses, I have worked to the best of my ability, and then worked harder. If there was a show I could get back stage on or prep work for a photo shoot I could do, I would be there. I was always the first to put my hand up. Sometimes I’d bite of more than I could chew, and push myself harder than i should. A few years ago I was asked to work with Benni Tognini for a hair show in Melbourne, there was no way I wasn’t going to be there. I had been sick for weeks prior with chest infections and other complications from my Cystic Fibrosis, the night before I was heading to Melbourne, (I live 3 hours away), I was so sick that I was airlifted in the middle of the night for treatment with my specialists. After begging and pleading with my doctors all night, and promising that I would come straight back to the
Monash Hospital when I had finished working, they discharged me at 9am so I could be there to work alongside Benni, just see him work was worth it. I was always taught to respect my elders, and Barbering is the oldest area of our trade. I respect and devote myself to the art that it is. To me, Barbering is the fundamental for this crazy world of hair I’ve had such a love affair with. The longest, most successful relationship I’ve ever had. But I wanted to become more than just a “hairdresser”. There were no courses or training in Australia that I found to push me far enough. I searched further, to the other side of the world. I found I could not only receive a certificate, but a diploma. So I moved to London in 2015 to complete my training. I headed over there as a student, but after a couple of weeks I was offered a position as a educator and trainer instead. That’s where my passion really comes in. Over the years I have learnt from some of the most incredible guys and girls in the industry, it would be selfish not to share my knowledge. Seeing that look in someone eye when the light comes on and they just click, they get it. That stuff sets my heart on fire. After a full on 6 months of learning all I could in that time about my craft, I came home with big dreams. 3 months after landing back in Australia, I opened my own Barber Shop, the only one in our region. I hold our Beauty, Hair & Barbering services to the highest standard. We are the place you can bring your girlfriend, your Mum or your brother and they will all have a great time. The front doors open into our Mens only Barbershop, behind that is Envy, our ladies hair salon and beauty treatment rooms. My team share the same dreams and devotions that I do, they inspire me everyday with their ability to learn and grow. Team work makes the dream work. Hair Biz Year 11 Issue 2
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PIERROT’S
Shannon Murphy
Minee Ortlepp
Left: Shannon Murphy Middle: Christian Cole Right: Minee Ortlepp
Georgie Lutz
Nakita Williams
Taleisha Raimondi
MODEL SEARCH 2016
Pierrot’s Model Search 2016 showcased an abundance of enchanted beauty and natural vibes. This is the 7th year Pierrot’s Hair Studio and Julie Jeffery have run this event for the sole purpose of raising funds for cancer research. Over the last 7 years the event has raised over $60,000. Pierrot’s Model Search focuses on finding top models in Western Australia and it has become one of WA’s most prestigious modelling competitions. The model search began in 2000 as a small time competition to find faces for the Pierrot’s brand. Julie and the Pierrot’s team quickly realised it had the potential to be so much bigger and be extremely successful. Today it has grown immensely reaching many aspiring models not only in Perth but the whole of WA. We have even had requests for the event to come to the eastern states! The event has grown to this scaled due to the success of all the previous winners that have done onto achieve major success ad national and international working models. Many of the model search winners have gone onto be signed by national and international agencies. They have even walked in national and interaction fashion weeks, headline major fashion festivals, be featured in editorial campaigns, motion pictures and so much more. We are so proud of what our winners have gone onto achieve and happy that we gave them a platform to begin their careers and dreams. 60
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We treated our guests to a whimsical prereception and silent auction hour followed by the main show and then a VIP after party all hosted at the Parmelia Hilton Perth. We were entertained by a wonderful performance by the Principal Academy of Dance and fashion launches by Ela & Jackson, Lush Bauble Jewellry, Bridget Nicholls, Albert Jalipot and major Perth Designer Natalie Rolt. The hair was a major part of the show thanks to the Pierrot’s artistic team headed by the artistic directors Julia Cockman and Gemma Hannoush. The hair showcased looks from our latest collections and entry’s to Aveda’s national colour harmony competition. Soft feminine vibes were also incorporated into the vision of natural beauty. The Pierrot’s brand has had a very successful 33 years in business and is at the top of its game for a luxurious salon experience. Pierrot’s Director Julie Jeffery said ‘she is extremely proud of how model search has grown over the past 7 years and honoured to be helping such a worthy cause. All
the money raised from ticket sales, and proceeds go towards the Cancer Council Relay for life teams; Friend’s of Lauryn Louise and Laney’s Legacy. Model Search was supported a great deal by Aveda and was attended by their major representatives. Perth’s finest fashion bloggers, stylists, designers, TV personalties, fashionistas, socialites and many WA business sponsors made up the crowd for this wonderful event. The 6 gorgeous winners; Minee Ortlepp, Shannon Murphy, Nakita Williams, Taleisha Raimondi and Christian Coles took home many wonderful prizes as well as becoming the face of Pierrot’s for a year. You can see them featured in this collection. Pierrot’s have great faith in these winners to continue to do great things within the industry. Until next time, we can’t wait too see what Pierrot’s produce next.
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Contact M&U Imports for full product details on (03) 9555 1533
Changing lives, one colour at a time
Publisher Linda Woodhead recently attended the launch of La Biosthetique Colour with Care at the beautiful Centennial Homestead, Centennial Park in Sydney. This simple but effective initiative is all about raising funds for Médecins Sans Frontières (Doctors without Borders) simply by visiting a La Biosthetique colour salon.
it the most. Whether it’s stopping the spread of infectious diseases, giving malnourished children access to essential meals or providing medical aid to those in disaster struck areas.
Rob Aubin explained to members of the media how a percentage of the cost of a colour tube will be donated by La Biosthetique to Médecins Sans Frontières, an organization working in nearly 70 countries providing medical aid to those most in need regardless of their race, religion, or political affiliation.
Edwina McCann, Editor of Vogue Australia expressed her support for the intiative especailly following the recently announced collaboration with La Biosthetique and the Australian Fashion Council
During a thought provoking presentation, Jennifer Duncombe, MSF representative explained how the funds will then go to providing critical support in the areas that need 62
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“For every colour completed in the salon a portion of the colour sales will be donated to Medecins Sans Frontieres.” Said Brett McKinnnon, Colour with Care Ambassador “Based on the average colour usage per client, this will equate to the equivalent of 4 malaria
diagnostic kits per colour service.” Each day an individual stylist in a salon would provide the equivalent of 2 emergency nutrition packs, put that all together with a salon of four staff and every fortnight that salon will be doing enough colours to provide 1 delivery kit for safe childbirth. Spread this across an entire network of La Biosthetique salons and you start to understand how one simple initiative such as Colour with Care can make a big impact. Any hairdressing salon can get involved simply by stocking La Biosthetique colour. For more information please contact La Biosthetique Australia on info@labiosthetique.com.au or 1300 55 40 69.
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Hairdressing Industry Celebrates
A SUSTAINABLE FUTURE!
TAFE NSW - Sydney TAFE together with Sustainable Salons Australia brought sustainability to the stage on Sunday 5 February 2017 with The S Event – the first event held in Australia solely designed to address sustainability in the hairdressing industry.
The International Convention Centre Sydney played host to 330 TAFE NSW and industry guests for a locally sourced 3-course dinner and conference that successfully fused the creativity and innovation of lifestyle salons with new ideas and trending business concepts in sustainability and profit. Guests were greeted in the foyer of the Grand Ballroom with drinks, canapés and a spectacular living flower photo wall, created by the Floristry Teachers and Students from TAFE NSW Sydney TAFE.
“It’s amazing what we can do in the hairdressing industry when we are educated”
Hosted by dynamic duo Jules Tognini, creator of lil’ off the top, and Gary Latham, co-owner of Wild Life Hair, The S Event highlighted the three crucial elements of sustainability – People, Planet and Profit. The program roared into life with the dynamic rhythms of Junkyard Beats, an eco-conscious group that transforms ordinary household items and recycled materials into musical instruments, entertaining guests with a vibrant performance! Newly announced Sustainable Salons Australia Creative Ambassador Shaun McGrath from Stevie English Hair produced a mesmerising
creative presentation that saw him fashion four headpieces using the paper, plastic, metal and hair waste found in bins collected from Sustainable Salons Australia salon members. Donna Colombini, Head Teacher – Hairdressing & Barbering at TAFE NSW - Sydney TAFE, presented the exciting new training and curriculum initiatives in their drive towards a stronger apprenticeship and staffing future for the hairdressing industry. This was illustrated on the night with the launch of Creative Collaborators, an online training program specially curated to bring the expertise and creativity of global industry icons direct to the student. Introduced to guests by Jane Trewin, Faculty Director – Tourism Hospitality & Service Industries, TAFE NSW - Sydney TAFE, and Julie Hagney Course Developer and Curator – Creative Collaborators at TAFE NSW - Sydney TAFE, the program was received with widespread praise and will be officially available from March. Paul Frasca, Co-Founder and Managing Director of Sustainable Salons Australia drew a standing ovation for his presentation that highlighted the Sustainable Salons movement, it’s significant growth in just two short years, and the impact that the program is already having on the local community, the environment and salon business profits. Paul also spoke of the company’s vision to eventually offer the unique resource recovery service to every salon in Australia regardless of location in its goal to
make salon waste history. The evening’s keynote speaker was Jon Dee, Anchor of Smart Money on the Sky News Business Channel and Founder of DoSomething. Jon has been a formidable force and passionate advocate in the business of sustainability, environmental campaigning and humanitarian aid projects for more than 25 years, and he delivered key concepts and practical ideas to The S Event guests on how to save money by being smarter with energy and other valuable resources. “It’s amazing what we can do in the hairdressing industry when we are educated,” says Paul Frasca of the event’s impact. “Take the ponytail donation program Sustainable Salons has running with Variety the Children’s Charity – most hairdressers didn’t know how to cut off a ponytail so that it could be used to make a wig, so they’d just throw valuable hair into the bin; we were ineffective as an industry. Now that we’ve educated salons on how to do it, this industry has become the largest donor of ponytails in Australia. That’s how I feel about sustainability – education is everything! The S Event is so important because it brings together an industry to talk about the importance of a sustainable salon future. And partnering with TAFE NSW - Sydney TAFE means we can implement the most vital part of this process – educating and empowering the next generation.” Jane Trewin echoes this sentiment. “TAFE NSW - Sydney TAFE Hairdressing Section is very committed to educating our future generations of hairdressers to think in every way about Sustainability – People, Planet and Profit; producing quality graduates, improving their
business practices, as well as consideration of the environment and planet. The partnership with Sustainable Salons Australia for The S Event was one way we could show the industry how serious we are about the future growth of our sector, of which we want to be a strong part.”
“The S Event is so important because it brings together an industry to talk about the importance of a sustainable salon future.”
In a very special segment, the spotlight turned to Rough Threads, a charity close to TAFE NSW Sydney TAFE and Sustainable Salons Australia. Introduced to the industry by passionate advocate Brett McKinnon, co-owner of Murphy Gozzard Hair Community, Rough Threads is a community driven not for profit, hosting free events for disadvantaged Australians to provide them with a more hopeful future and a positive sense of self. For the past 12 months, Sustainable Salons Australia and TAFE NSW - Sydney TAFE have been working with Brett to source volunteers for the hairdressing salon at each Rough Threads event. At The S Event, guests were given the opportunity to donate to this incredible cause, and together pledged a total of $11,574.90! Rough Threads Founder and Managing Director, Carrie Deane, says she was speechless when the final count came in. “To share the room with such generous people was amazing… (my husband) Ben and I were blown away with everyone’s generosity and support for our cause.” The night closed with dancing and networking to the tunes of musical group The Baker Boys. Feedback from guests has been astoundingly positive, with many calling for The S Event to become an annual affair. Hair Biz Year 11 Issue 2
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A massive 50% increase in Expo floor space will ensure the 2017 Brisbane Hair and Beauty Expo will be another not-to-be-missed event for the hair and beauty industry!
The 3rd annual Brisbane Hair and Beauty Expo will be held on Sunday 30th & Monday 31st July, 2017 at the award-winning Brisbane Convention & Exhibition Centre. With last year’s Expo floor space a sell-out, space has been increased by 50% this year. An expected 6,000+ industry professionals will attend this year’s Expo making it one of the largest hair and beauty events in the country, with numbers doubling in 3 years. The Expo’s Managing Director Jason Greenhalgh has been blown away by the success of the event. ‘The response to this Expo over the past 3 years has been absolutely amazing. The support we have received from the industry as a whole has been so encouraging and we thank them for their enthusiasm and passion.’ ‘Through the feedback of the industry, we will continue to introduce new and exciting content to the event every year. Our primary objective is to continue to push the Expo’s education and entertainment to the limit – by doing this we know the event will continue to grow in every aspect’. 66
Hair Biz Year 11 Issue 2
SOME OF THE NEW FEATURES OF THIS YEAR’S EVENT ARE: •
The introduction of make-up and lash competitions (in addition to hair and nail) • The Hair Biz Arena - Get amongst the electric atmosphere when some of Australia’s most unique and exciting education and demonstrations are showcased, complete with tiered stadium seating • Over 100 quality hair and beauty exhibitors • New hair educators to the Expo this year will include: - Dario Cotroneo - The Ruby Room - Mark Rabone & Lino D’Adderio (American Crew All Stars) - James O’Brien (Jimmy Rods) - Natalie Anne - Plus more favourites including Lorna Evans, Papas + Pace, Jules Tognini and Julie Piantadosi
Brisbane Hair and Beauty Expo are also pleased to announce the return of Event Partner, Affinage Australia who will have a major presence and also use the event to make some major announcements for the hair industry. Tickets for the event are only $20.00 and along with all education and competitions, will go on sale in early April. For information about exhibiting, sponsoring or the event itself please contact Major League Marketing on 07 3217 9347 or rebecca@majorleague.com.au or visit www.brisbanehairandbeautyexpo.com.au.
BOOM! WE’RE 50% BIGGER! LOCK US IN FOR 30TH & 31ST JULY 2017 FEATURING
LORNA EVANS / PAPAS + PACE / NATALIE ANNE / JULES TOGNINI / DARIO COTRONEO / THE RUBY ROOM / JULIE PIANTADOSI / MARK RABONE + LINO D’ADDERIO (AMERICAN CREW ALL STARS) / RAE MORRIS / MIA CONNOR / JAMES O’BRIEN (JIMMY ROD’S) / COME • 50% Increase in expo floor space • 200+ Hair competitors • 100+ Industry exhibitors
& JOIN US • 6,000+ Industry professionals • 30+ Of Australia’s best educators • Loads of live entertainment
For more information or to book your exhibition site visit www.BrisbaneHairAndBeautyExpo.com.au or call 07 3217 9347 PROUDLY SUPPORTED BY
A DELECTABLE DISH Milk_shake; a line of professional products whose ingredients read like a list from a delectable farmers market!
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Hair Biz Year 11 Issue 2
In an age where plexes are as essential to blondes as air is to humans, health and integrity of the hair has become paramount. Luckily, milk_shake’s professional and home haircare ranges have formulated unique, patented technology that ensure the utmost integrity of the hair without having to compromise on performance.
Milk_shake CREATIVE PERMANENT COLOUR
Not all colours are the same, let us introduce you to a permanent colour without comparison.... With milk_shake Creative you can expect a brilliant colour result that delivers sublime brightness and guaranteed duration. Merging nature with technology, this honey fragranced colour contains 18 amino acids derived from wheat and soybean which eliminate the need to use any animal derived keratins... Formulated with a new concept of molar balancing to achieve more vibrant colours and high quality pigments that ensure grey coverage and optimal duration.
Milk_shake SMOOTHIES SEMIPERMANENT COLOUR
A gentle, ammonia free, semi permanent cream colour that harnesses organic honey, milk proteins, sun flower oil, amino acid complex + fruit extracts. Smoothies offer versatile, glossy + vibrant hair colouring that improves the expression of colour. It’s unique formulation allows for the utmost respect for the hair structure leaving hair shiny, vibrant + conditioned. To add to Smoothies uniqueness, each colour series is also represented by it’s tonal fragrance, e.g: Chocolates are chocolate scented, Reds are strawberry scented, making for a unique + sensorial experience for your salon clients.
Milk_shake DIRECT COLOUR
The milk_shake Direct Colour conditioning
base is enriched with milk proteins, shea butter, argan oil + the exclusive Integrity 41* antioxidant complex for improved colour stability. Completely ammonia free, it does not require the use of oxidising agents. Formulated with high quality pigments, this product is designed to: intensify a shade after the colour service: assist in colour correction: refresh colour: tone bleached or highlighted hair: introduce clients to a colour service with no commitment + more! 20 intermixable nuances allow total creative freedom for the adventurous hairdresser. Mix with milk_shake Whipped Cream to create a unique ‘Colour Cocktail’ for your clients to offer a multi sensorial experience.
Milk_shake RETAIL RANGE
If you haven’t yet heard or seen of the milk_ shake hero products, Whipped Cream and Incredible milk, be warned, you soon will! WINNER of the 2016 Beauty Shortlist Awards, Incredible Milk credits its winning formulation to a blend of exotic active ingredients including Muru Muru Butter, glycolic fruit extracts of blackcurrant, raspberry, mango and papaya and of coarse, the base for the entire line, milk proteins. Thankfully delicious products like this don’t stop there. Offering home maintenance options to suit every hair type and treatment solutions like an active yogurt mask, muru muru butter, cocoa and papaya masks. Via the unmistakable milk_shake fragrance and the unique in salon services that milk_shake provide, your customers will be pleasantly intrigued. For Qld & NSW enquiries contact Conceptual Brands 1300 110 032 reception@conceptualbrands.com.au For the rest of Australia visit www.z-oneconcept.com.au
CONTINUES KMS TO LEAD THE PACK
For a brand which recently celebrated four decades in the business of ‘hair’, KMS shows no signs of slowing down. Still firmly positioned at the zeitgeist, KMS continues to lead the pack in terms of technological advancement - with high performance formulations across both haircare and styling - and as it further flexes its muscle at the forefront of fashion…partnering with some of the hottest designers currently working in Australia
Building on their creative DNA, the KMS style community embraces individual style and diversity from the streets of Tokyo and London, to New York and Sydney. This creativity and global language is channelled from the urban environment through to the salon floor, and embodied in the brand’s new global ‘couples campaign’.
The new look KMS has also undergone a make-over, with a refreshingly paired down new packaging format and minimalist design, alongside revitalised brand architecture, which sees all KMS products now falling into one of three simple categories – START, STYLE and FINISH – for utmost ease and accessibility on the part of hairdressers, as well as end consumers!
The recent KMS re-launch… which showcases several new and reformulated products, demonstrates the brand commitment to delivering high performance product innovation for the hairdressing industry at large.
KMS led the charge in creating backstage styling opportunities to KMS’ top salons stylists… directing the important hair component at Mercedes Benz Fashion Week Australia in the earliest years of this important platform, and for such fashion renegades as Tsubi and Sass & Bide. 2017 sees KMS once again explore creative boundaries in partnership with such cutting edge fashion labels including Romance Was Born and Double Rainbouu to name just a few. “We’re so excited to be working once again with KMS”, said designer Luke Sales of ‘Romance’. “We love how they give us the creative freedom to explore the hair styles that are right for the collection, and with their teams of top stylists, then finding the solutions using KMS products to achieve just the results we want”, Sales added.
ADDVOLUME Liquid Dust is a game changer. Applied as a liquid -, it delivers 100% more volume at the roots without the mess of a powder. Meanwhile, ADDVOLUME Texture Crème creates all over volume while maintaining softness and movement. “It’s inspiring to see that a brand with such longevity as KMS still retains an edge…both from a positioning point of view and, most importantly, in terms of product formulation and innovation”, said Louise Chamberlain, Marketing Director of the KMS brand here in the Australian market.
The slick new look KMS haircare range is now available in leading salons nationally, with other exciting product launches earmarked for release throughout the coming year!
10 - 12 JUNE 2017
HAIR: FR ANK APOSTOLOPOULOS
PHOTOGR APHER: ANDREW O’TOOLE
MAKE UP: K YLIE O’TOOLE
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By Extension Expert, Natoshua Johnson
Natoshua Johnson
Doesn’t it seem like the moment we get the nerve to chop our locks Cher hair emerges as the newest trend? And when that lob finally grows into something resembling mermaid hair and the short shag reveals itself as the seasons MVP? Hollywood has hair trends turning faster than their Soul Cycle pedals and we’re dizzy trying to keep up with all the looks they’re spinning out. Posted at the front lines of the hair industry we, the salons, stylists, and tastemakers, need to find a way to translate the seemingly impossible expectations of ‘Keeping up with the Kardashians’ trends. Fortunately for us the markets taking a turn, and extensions are making a major play in the game! Hollywood’s been hiding this secret for years but thanks to a few brave beauties that aren’t hiding their wefts anymore the once taboo secret is no more! It’s time to re-educate clients on their options — they finally CAN have it all! With the help of some clips, tapes, and threads they can try the new asymmetric cut they’ve been stalking on 72
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Instagram and turn back to that long security blanket (that we can all agree makes us feel just a bit more comfortable) any time they like! They can rock Kim K’s waist grazing ends, crush in Chrissy Teigen’s lob, and that Pinterest braid that only Rapunzel could achieve… now we can all have it!
Finally we’re not locked into one city or one style anymore — we can change our hair like we change our pants, and why not?! So change it with your mood. It’s your hair after all… you bought it!
With Manhattan Couture I set out to create a luxury hair extension line with options that fit everyone’s needs. Clip-ins for the day-to-day chameleon; tape-ins for the more committed; and wefts for those who prefer the established tried and true method. Our hair is so much a part of our identity, making us feel sexy, confident, and powerful. A good hair day can turn our mood around, it can empower us, it can free us from insecurities.
For expert advice and all ranges contact Natoshua Johnson, Director, Manhattan Couture www.manhattancouture.com.au admin@manhattancouture.com.au Ph: 0406529060
SPECIAL TRADE PRICING
$295AUD 200 gram clip ins DOUBLE the amount of our competitors
EXCLUSIVE QUALITY 100% CUTICLE REMY HUMAN HAIR • NO NASTY SILICONE COATINGS TANGLE AND MATTING FREE • DYEABLE • AFFORDABLE FOR BUDGET CONSCIOUS CONSUMERS GREAT RETURN ON INVESTMENT • PERFECT FOR SERVICE AND RETAIL • 10 MORE COLOURS COMING SOON • PLAIN BLEACHED EXTENSIONS FOR CUSTOM DYE JOBS AVAILABLE
MC BY MAN H A TTA N C O UTU R E
JET BLACK #1
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www.mcbymanhattancouture.com.au
B R O U G HT T O Y O U BY MANH ATTAN CO U TU RE
! e t a br e l e C s ’ Let Always a market innovator and leader, this year marks the 30th year in industry for De Lorenzo; a company that is proud to provide uncompromised quality and has continued to strive to be the best for 30 years. De Lorenzo remains fiercely proud of their core philosophy for hair health, providing natural, sustainable haircare solutions alongside educational programmes to aid the growth and development of hairdressers.
THE EARLY YEARS
Originally founded by brothers Vincent and Anton de Lorenzo, their mission was to develop a brand that manufactures all its products here in Australia; supporting the local jobs and economy, whilst never sacrificing on quality. The duo had been pioneers in the Australian hairdressing industry since the early 1930s, when they first saw success in the trade of men’s barbering. Over the years, Vincent and Anton won several accolades for their talents and eventually built a very successful and prestigious salon in the 50s and 60s called De Lorenzo. It was here that their first range of ‘homemade’ haircare was tested and used. It was the first time a salon had implemented a ‘salon only’ concept in Australia and it quickly became a national success. They called this range Delva – (‘Del’ for De Lorenzo, ‘V’ for Vincent and ‘A’ for Anton). Eventually Delva was sold to a multinational company and the brothers began their early retirement - but they never stopped formulating products and ideas...
INTRODUCING DE LORENZO
After a long 17-year break, founders Vincent and Anton, with the help of their sons Anthony, Chris and Vincent, set their sights on launching a new range that would be bigger and better than Delva. De Lorenzo was born. 74
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One year later in 1987, De Lorenzo burst onto the market with a prescriptive philosophy based on Trichology. For co-founder Vincent, this philosophy was crucial to creating quality haircare products – as he was Australia’s first qualified Trichologist and saw this as a key component when formulating haircare that was both treatment led and provided cosmetic benefit. Their first range of haircare products, Prescriptive Solutions, soon catapulted the brand as it was the first range to deliver truly tailor made haircare solutions outside of the salon. This was almost an instant success, and
soon after they formulated styling products to cater to the high demand. Always forwardthinking in their development methods, De Lorenzo created Australia’s first non-aerosol pump hairspray in the 80’s when concerns for the earth’s ozone layer was at fever pitch. Eventually De Lorenzo would grow to become a multi-million-dollar success story. The family never steered away from their core values Australian made and owned, natural based formulas, never tested on animals or using animal derived ingredients and always trying to pioneer ways to create innovative products in eco- friendly ways.
“We believe that our fathers have nurtured in us the need of loyalty and care for our clients and each other and I believe this is our Australian roots.” Chris de Lorenzo, Joint Director “That year marked my father’s passing with a promise that we made to him then that we would take the De Lorenzo company global. Having the determination to tackle foreign markets as a direct extension of our domestic business has proven that our brand is strong and unique in the marketplace.” Vincent de Lorenzo, Joint Director “Our philosophy will not change. We are Australian made. We are committed to the ethical manufacture of natural-based products that contain no animal ingredients. Our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry both here and overseas. We will both refine and expand our range to meet the demands of the future.” Anthony de Lorenzo, Joint Director
Their continued success comes from the De Lorenzo family’s sheer determination to make a mark in the Australian haircare industry, with the ongoing support of salons nationally and consumers who have stayed loyal to the brand from the start. Today they have a total of eight retail ranges, and an extensive professional colour range that spans over 130 rich colours – with new product developments always on the horizon. Company Director Vincent de Lorenzo (son of founder Vincent Snr) believes that the brand’s success spanning over 30 years can be attributed to their unique heritage and positioning – and credits taking De Lorenzo into the international area in 2007 as one of their biggest achievements in this time span. www.delorenzo.com.au IG: @delorenzo_haircare
ghd PLATINUM Constant Temperature, more Control
Since launching its very first styler in 2001, ghd has owned the heat styling category in Australia and around the world. Fast forward to 2017, ghd has a comprehensive range of stylers to suit multiple price points and all styling needs, including the multi-award winning ghd platinum styler with ground-breaking exclusive tri-zone® technology. Developed in ghd’s dedicated Research and Development facility in Cambridge (UK) as a part of ghd’s constant quest to deliver breakthrough styling innovation, ghd launched ghd platinum in 2015. Taking the guilt out of heat styling, the groundbreaking ghd platinum uses a constant, safer-for-hair heat of 185°C that delivers optimum styling results in just one stroke+, for all hair types, ending the debate on the need for temperature settings on heat styling tools once and for all. Independently tested at the prestigious Princeton University, it is proven that hair styled at 185°C using ghd’s patented tri-zone® technology in ghd platinum will be healthier, stronger and shinier, guaranteeing over 50% less hair breakage, 20% more shine and 2X more colour integrity. Along with the technology, the design of the styler is an innovation for stylists and consumers, with a unique patented
wishbone hinge that allows for perfect plate alignment and better control, to create the quickest, sleekest styles yet.
WHY 185°C? THE SCIENCE EXPLAINED 185°C has been proven by ghd scientists to be the optimal heat styling temperature without damaging the hair. At 160°C the styling temperature is too low, resulting in minimal styling effect. The hair structure remains intact, however the desired style will not be achieved. At 230°C the styling temperature is too hot, while there are instant styling results, the cortex of the hair melts, the cuticle is permanently damaged leading to frizz and colour damage. At 185°C the optimal styling temperature achieves instant desired styling results in just one stroke while the hair structure remains intact for ultimate results and healthier hair.
WHAT IS SAFER-FOR-HAIR HEAT? Developed by ghd scientists, intelligent tri-zone technology uses three sensors in each plate,
ensuring the optimum temperature for styling hair is consistently maintained across the entire plate during styling. Compared to other stylers that only use one sensor per plate, the sensors in ghd platinum mean there’s no sudden surge or drop in temperature – both of which can be detrimental to hair health and styling results. With tri-zone technology there is no need for a temperature dial – the heat is controlled to protect the hair from roots to ends. For its innovative technology ghd platinum has been recognised in Australia and around the world as one of the most awarded stylers on the market, with 6 award wins in less than two years including the coveted Prix de Marie Claire award for Best Hairstyling Tool (splurge). www.ghdhair.com
Recognised by industry experts as 'The most innovative emerging brand of recent years' Recognised by industry experts as 'The most innovative emerging brand of recent years'
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FLORAL EFFECT: GARLAND Hair by Hairdressing Teacher: Luby Hastings, TAFE NSW - Sydney TAFE, Australia Floristry Teacher: Katina Callas Make Up Artist: Tahlia Ljubicic Clothing Designer: Boohoo Model: Lara March
BOTANICAL PERSUASION
FLORAL EFFECT: FLOWER COLLAR Hair by Hairdressing Teacher: Shannon Ladikos & Trish Hoban, TAFE NSW - Sydney TAFE, Australia Flowers by Floristry Teacher: Wendy Delve, TAFE NSW - Sydney TAFE, Australia Make Up Artist: Vincent Wang Model: Sophie Ella FLORAL EFFECT: CORSAGE Hair by Hairdressing Teacher: Donna Colombini, TAFE NSW - Sydney TAFE, Australia Flowers by Floristry Teacher: Katina Callas, TAFE NSW - Sydney TAFE, Australia 78
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Make Up Artist: Natalie Ralston Model: Cassandra Glynn
FLORAL EFFECT: FLOWER FALL Hair by Hairdressing Teacher: Angela Piaud, TAFE NSW - Sydney TAFE, Australia Flowers by: TAFE NSW - Sydney TAFE, Australia Make Up Artist: Emma Mathews Model: Jacqui Pervis
FLORAL EFFECT: FLOWER GLASSES Hair by Hairdressing Teacher: Gail Watt, TAFE NSW - Sydney TAFE, Australia Flowers by Floristry Teacher: Wendy Delve Make Up Artist: Lorraine Hong Model: Katie-Jane Sharpe
FLORAL EFFECT: FLORAL HALO Hair by Hairdressing Teacher: Billeigh Brunjes, TAFE NSW - Sydney TAFE, Australia Flowers by: TAFE NSW Sydney TAFE, Australia Make Up Artist: Melanie Bertossi Model: Tiffany Adcock
The Botanical Persuasion collection was a collaborative project between NSW TAFE - Sydney TAFE Hairdressing and Floristry teachers, make up students and hairdressing industry mentor Lorna Evans. The inspiration for this collection was the clean colours, texture, freshness and form of flowers. Sytlists researched flowers, textures and colours, the beauty of spring, the light fresh feeling of nature and a new season. The textures and shapes of the flowers were studied and then replicated through the lines, textures and curves within each of the hair designs. The hair and flower fusion was then enhanced by the beautiful fashion. All Hair Mentored by Lorna Evans, assisted by Kyleen Phillips Photographer: Jason Lau Clothing Designer for all other than ‘Garland’: Jessica Van Stylist: Daniele Soglimbene Hair Biz Year 11 Issue 2
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james earnshaW francesco group
HAIR: JAMES EARNSHAW, FRANCESCO GROUP PHOTOGRAPHY: RICHARD MILES MAKEUP: BECKY HUNTING
ROADTEST
THE BERET, SUPER CLOSE TRIMMER The Beret is highly efficient and durable, it has been created for the busy stylist or barber. Designed with revolutionary lithium ion technology, the Beret has a 2x longer run time than your average trimmer. When fully charged, this trimmer boasts up to 75 minutes continuous cordless cutting from a 60 minute charge time. The Beret also has a convenient 10 minute quick charge function. No memory loss means this trimmer won’t lose power in storage. “I have used many trimmers in my 25 years of barbering and can interchange between many brands but could never achieve the results I do without the Beret trimmer from Wahl. It has become an essential tool in all my line work, from lining in,boxing up, beard shaping to difficult hair art they can do it all. I can’t remember the last haircut that I did without them. If your serious about your finishes, you will never look back with a set of these powerful, precise and lightweight trimmers.” says Brett Walden Specifications • Highly efficient and durable Lithium-Ion battery without memory effect. • 75 minutes run time and 60 minutes charging time. • Appealing matte black finish. • Super slim, super quiet and light in weight. • High-precision, quick-detach chromeplated blades. • Ideal for close trimming and outlining. • DC motor, 6,000 rpm / DC Motor, 6.000 1/min • Blade set - Quick-change System, Black Chrome Blade • Cutting length - 0.4 mm • Cutting width - 28 mm Attachments - 4 attachment combs #1 (3 mm) #2 (6 mm) #3 (10 mm) #4 (13 mm) - Charge stand - Charging transformer - Cleaning brush - Oil The Beret Trimmer is currently available in brushed aluminum but will be released in Black as pictured from April in Australia For more information www.wahlpro.com.au
By Brett Walden, Roll’n’dice barbershop
Hair
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1. BC FIBRE FORCE BY SCHWARZKOPF PROFESSIONAL Schwarzkopf Professional introduces the brand new BC Fibre Force range, the first strengthening care regime with Bond Connector Technology for superior hair quality. This range has been created to replenish the broken hair structure caused by intensive chemical lightening, colouring, straightening, curling and blow-drying. Patented Bond Connector Technology replaces the bonds in the inner hair structure, combating damaging forces to build resilient hair with superior elasticity and a healthy look and feel. www.schwarzkopf.com.au
2. THE CLAY STYLER BY AMERICAN BARBER The Clay Styler by American Barber is fast becoming the #1 Matt Clay styling product on the market Become an American Barber stockiest 03 9555 1533 or visit www.muimports.com.au
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1 3. MEGA MASKS BY REDKEN Redken has upgraded a selection of bestselling hair care solutions with an exclusive RCT (root, core, tip) Protein Complex. Redken All Soft, Extreme, and Color Extend Magnetics shampoos, conditioners and masks now include this revolutionary complex, which cares for hair from the root to the core to the tip. RCT Protein Complex is a smart, targeted delivery system, which delivers the appropriate treatment to each level of the hair. The roots are nourished with structuring Soy Protein. Arginine provides conditioning to the core, and Sepicap helps restore the appearance of ends for a salon-fresh look. www.redken.com
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4. TRUEBLONDE SHAMPOO BY HILIFT TrueBlonde Zero Yellow Pure Silver Shampoo, recently launched by Hi Lift, delivers simply amazing results. It’s the ultimate eliminator of yellow and brassy tones in blonde and grey hair. Available in 350ml and 1 litre sizes from leading wholesalers throughout Australia and New Zealand. Life’s just too short for brass! www.muimports.com.au
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5. MEDIUM HOLD STYLING CREAM BY ELEVEN AUSTRALIA ELEVEN Australia’s latest styling product, Medium Hold Styling Cream is the ultimate multi-tasker that works on all hair types and textures. Packed with Carnauba Wax, this styling cream leaves hair nourished and naturally shiny with a pliable medium hold that lasts from dawn to dusk. Natural Lanolin Oil provides vital moisture for ultimate hair health and the velvety texture makes it suitable to apply to both dry and damp hair. www.elevenaustralia.com
6. FIBREPLEX BY SCHWARZKOPF PROFESSIONAL Achieving stunning blonde hair bleach-free is now entirely possible thanks to Schwarzkopf Professional’s new Igora Royal Highlifts. Crafted to give the coolest tones and silvery hues, Igora Royal Highlifts don’t just come with incredible pigment technology, but also the fortifying power of Schwarzkopf Professionals Fibreplex Bond Booster No1, the latest in professional care. Infused with Fibre Bond Technology, the range ensures strong bonds in the hair, keeping hair healthy, beautiful and brilliantly blonde. To continue the care, the range also includes No.2 and No.3 for hair and colour protection. www.schwarzkopf.com.au
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7. DARK OIL BY SEBASTIAN After 5 years of research on hair oil, Sebastian Professional has discovered DiffusX Technology, which will change the way you think about oil. Dark Oil applies evenly and disappears in seconds leaving nothing more than shine and body for up to 48 hours. Dark Oil harnesses natural ingredients like Argan Cedarwood and Sandalwood oils in a unique formula to help replenish the hair from the inside out, augmenting hair body, shine, facilitating style creation and protecting against UV damage. www.sebastianprofessional.com
8. ghd PLATINUM GWP PACKS BY ghd When it comes to finding the perfect excuse to treat yourself and your hair, ghd have you covered. Throughout February and March, each black ghd platinum® styler and ghd V® gold max styler comes beautifully packaged with a complimentary ghd advanced split end therapy treatment, providing the ultimate double act for strong, shiny, healthy hair. Valued at $35, ghd advanced split end therapy leave-in hair treatment repairs and nourishes dry, damaged hair, leaving hair feeling sleek, smooth and shiny for up to 10 washes. If travelling in style is your aim, the ghd ultimate travel gift set is your essential travel companion. Combining the best-selling ghd platinum styler and flight travel hairdryer into one hand-luggage-sized set, the kit is ideal for fast styling and a salon-worthy finish on the go. www.ghdhair.com/au
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SALON SAVIOURS
Handy equipment that once you have it, you will never know how you lived with out it!
CUT FOILS AT A TOUCH OF A BUTTON
PROCARE 24*7 FOIL MACHINE
EASY RETAIL DISPLAY OPTION
METAL RETAIL BOXES
Get the latest raw urban look with these Matte Black Metal Boxes. Comes in Rectangle, Square and Round. Displays your products or stores towels.
Perfect foils at the touch of a button! Comfortel’s Procare 24*7 is a mini wonder, doing the hard work for you, as many business-savvy salons are finding out. It is stylish, compact and simple to operate - no fuss, no waste, no hassle! Available in black, each machine dispenses 500m rolls of foil in a choice of four lengths and four fold options into a handy tray ready for use. Once seduced, you’ll be amazed at how easy the Procare 24*7 is to use. If you’re determined to see your colour business grow, this will make a real difference. Comfortel is making your job easy thanks to their fully automatic 24*7 Hair Foil Dispenser – which is totally unique within Australia!
CLEANING HAIR HAS NEVER BEEN EASIER
SALONVAC WITH FOOT PEDAL
Comfortel’s SalonVac is an electric vacuum tailored for Hair Salons and cleaning hair. The self-contained vacuum includes technology that incorporates a powerful suction designed to pick up the finest of dust, including hair. Without touching hair, the foot-pedal turns on the power and allows the hair to be sucked directly into the unit. Think clean. Salons becomes more hygienic and clean. Clients wont see the hair and you will never have to handle hair again. Includes new & improved bags The disposable bags are easy to replace and dispose of. 40 Bags for $110. That’s $2.75 per bag! (prices include gst)
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HAIR FREE WHEELS
COMFORTEL’S RANGE OF TROLLEYS & STOOLS
No more hair stuck in wheels. The wheels are repellent to hair, allowing your trolley or stool to glide through the salon with ease. (And easy to clean too!) All Available from Comfortel www.comfortel.com.au Showrooms Australia Wide & New Zealand
ERICA Styling Chair with Luna Base
JANIS Washlounge with Electric Footrest
HEAVY METAL Salon Workstation
L OC K A B L E 2 D R AW E R Hairdressing Trolley
M E TA L R O U N D B O X Mountable Towel Holder
STEVE CORTHINE
BLOG SPOT.
IS 2 BETTER THAN 1? I had a dream of multi salons. I thought that 2 salons would make me double the money… Last year we shut our Bondi salon. Our landlord put the rent up by a silly amount which made our decision really easy to close. But was 2 really better than 1? I never regret anything. Everything I have done has helped mould me into the person I am. If we hadn’t opened our Bondi salon, we would probably still be making the silly mistakes we were making with just one shop. We definitely felt pain in that business, we where in the location for 5 years and at times, due to a good manager and great team we succeeded… but it was never easy. A good mentor of mine, Paul Serville, told me before I opened the second salon to “make one salon amazing before you do two.” But I seem to have to learn things the hard way! Bondi was always going to have a silly rent and that’s a fixed cost that I can’t change! We had to do a lot of cuts and colours purely to cover the rent. All these things I learnt the hard way! Now don’t get me wrong, we made it work even with my commitments with matrix, which have me travelling all around the world. I have always had great staff, that make our lives easier and I’m grateful to everybody that has worked for me, but on reflection 6 months after we closed
it, it was a real slog! I appreciate that no business is easy, but It was really hard graft and because it was hard it made me less focused on our other shop. So is 2 better than 1? Well, we are now back to one salon, our original one in Glebe. We have the same amount of staff as we did in 2 but I’m minus an extra rent, electricity phone lines etc. and we are now making more gross dollars in 1 than we did in 2. We are now open more hours, both earlier and later. I figure if I pay rent on my building 24hrs a day then why not take advantage of that and maximize on the space we are paying for! I now understand what Paul Serville told me. I now have more time to spend with our staff one on one. I am more engaged with my team. I’m working smarter not harder. I may well open another salon when the time is right. But my hard lesson is that you need to make everything super tight first. You need your policy and procedures on point. You need your team to work seamlessly and you need to make sure the building you choose is not to expensive, that is one cost you cannot change. So for now…for Stevie English Hair…. 1 is better than 2!
BLOG SPOT. TRACEY HUGHES
DISRUPTIVE TRENDS! While creatives look at visual trends, in an industry such as ours it’s imperative to be aware of the changes in business trends too. I’m always fascinated by statistics so I would love to share a few new ones with you. The industry has seen a shifting in trends with hair color being the front runner for a few years now with cutting and styling seeing a decline. However, statistics now show that ‘men’s lightening’ has had the largest growth out of all salon services. Other growth areas are balayage (that’s a no brainer of course) and thinning hair treatments. A shift in marketing trends naturally happened as social media grew and digital marketing took over traditional forms of marketing. However, what’s fascinating is there has recently been a triple digit growth in gift cards! So jump on board and get innovative with marketing your gift cards on a regular basis not just at Christmas. From a business perspective the biggest disruption is coming from individuals renting suites/booths/chairs all over the world. This is very obvious in the U.S. and also growing within Asia. Ask any independent renter why they chose the path of contracting and the most common answers you will hear is that they were seeking freedom. Does booth renting still seem like a good idea to you? Choosing an employee-based salon provides more motivation, culture and education. Independent contracting, stylists have to be on top of their game constantly and find motivation within themselves and self-fund all expenditure and education.
Since moving to America I have delved into how prevalent is the suite/booth/chair rental and how fast is it growing? According to studies in the U.S. around 50% of salons offer some form of the rental model. The better managed, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs. So how is this effecting the industry? Consumers actually perceive little difference or value between salon types that provide consistent stylist skills, ambiance and service. Now, clients are looking for something more curated and special, especially the luxury client, who wants a more personalized service. Manufacturers and distributors are changing their sales and marketing strategies in order to service independent stylists because purchasing habits and inventory needs are distinctly different from the traditional salon model. A high profile NYC salon recently closed due the changes in staff’s needs after 13years of being at the forefront of our industry because the owners acknowledged the rapidly changing salon environment. This is a reflection that it is time to reinvent and move with the times, or get left behind. Therefore, I ask will this business model grow in Australia like it has in the U.S.? Well apparently in 3 years’ time, by 2020 - 50% of the hair and beauty industry ‘globally’ will be self-employed! …. Are you ready for what lies ahead? www.traceyhughes.com.au
KIRSTIE STAFFORD
BLOG SPOT. FACEBOOK, INSTAGRAM, PINTEREST & CELEBRITY PRODUCT ENDORSEMENT How, in 2017 between blorange & baby lights do I find time to manage our online brand and image? How do I capture the culture and essence of the magic we create within my salon and then get that message out to the cyber world? Once upon a time all we had to do was amazing hair... Learning our craft of shaping, moulding & colouring - we knew how to contour before it was even a buzz word. We now need before & after photos, we need someone to teach us about how to take the perfect photo and we need selfie stations! We aren’t just hairdressers, we need to be photographers. Photographers that have correct lighting and hair positioning, no capes and no background mess. We then need filters for our photos to make sure they look worthy of ‘our brand”. We may even want to add a watermark so that our business name or stylist gets the recognition, I mean it might go GLOBAL right? All of this before the photo actually hits the Instagram page. We then need to follow the rules of hash tagging. You need 20 hashtags of the correct “grouping” so that your photo will be seen - for those who are still learning, these are best placed in your first comment as opposed to on your actual photo. Ok so we post it… it’s live across all of our social media channels and wow... it gets likes and comments! I’ve included a typical exchange below; Instagram User - Would my hair do this? Woohoo - Hi, without seeing your hair its hard to know, its best come into the salon for a free consultation so we can determine if this is the correct look for you. Instagram user - How much is this on my hair? Woohoo - Again, without seeing your hair we cant give you a quote. All of our prices are on our website. We offer a free consultation service. When are you
available to come in? We need to see your hair and decide if this look is best for you and give you a quote. Instagram user- Where are you located? Woohoo- Our address is at the top of our Instagram page - Two locations blah blah Instagram user- oh right Australia? I’m in Mexico. 20 minutes of my life I’m never getting back... the joys of the internet. There are no walls, we all interact as one world. Our followers come from everywhere, they like us, and we like that they like us no matter where they are from. What policies do you have in place? What equipment have you invested in? Do you have a clear vision of what your online presence should look like? We need social media managers to help guide us, we need policies for our staff on how to do all of this as well. They want to build their own profiles - they are not self employed so we need to guide them and police what they are posting when they are representing our business or brands. But fight it and muddle through it, because online is everything. The way we communicate in 2017 isn’t with words its with pictures. Instagram, Tumbler and Pinterest have all changed the way we communicate, gone are the text heavy adds people don’t want to be sold to. The universal language of the world is emoji. Communicate a feeling - when you’re looking at our Woohoo Salon Instagram I want you to get a feeling of who we are... serious about hair, fun with everything else - we like to play and we like to have fun. We like to do amazing hair. www.woohoosalon.com.au www.facebook.com/woohoosalon kirstie@woohoosalon.com.au
Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
OUR INDUSTRY!
By Kelly Kent
We all know how hard it is to find apprentices, to get a ‘good’ senior and how many people do you know who ‘used to do hairdressing’? Have you ever wondered what’s happened to our industry? Have you ever considered what part we have played in its demise? Hard question? Here are some of my thoughts and these thoughts are a result of a major recruitment I have just done in the salon and reflection regarding my career. For any of you who know me, it would be apparent that I am not your typical creative hairdresser. I love my job and strive to be the best that I can be. That’s my nature. Whilst all the other apprentices at TAFE (and yes, I can remember that far back and in those days, it was called TEC) were so excited to do perms (they are those things you see in historical pictures, lol) and crazy hair-ups, I had my head in the science books – yep I am a nerd – I love science! Recently when I was contemplating why it’s so hard to get staff, I got to this point: What was my reason for wanting to be a hairdresser? That was 33 years ago, in a very different time and in fact, in those days, believe it or not, there were more people who wanted to be hairdressers than there was jobs available! Can you believe that? So, what’s happened? Where are all of those young keen apprentices? Where are all of those inspired hairdressers who have spent many of their own hours perfecting their talents? Here are some of my thoughts on why we are finding it difficult to recruit and retain hairdressers – and for any hate mail, please sent to kelly@craniumconcepts.com! Here’s the one we all love to blame: the wages are too low. So, who is ultimately responsible for what our teams get paid? The government can set a base wage but you can always pay more. How do you pay more? You charge more! Yes, I agree this can be difficult when other salons in the area charge less and herein is my biggest gripe with our industry at the moment. Many hairdressers are disgruntled about clients undervaluing them however it is the hairdressers who undervalue themselves! Not charging enough for basic services and colours. Feeling bad about wanting to make a profit. Time to change people! If you want to retain your teams you need to reward them for their efforts and you need to do this without going broke!
You can’t just throw more money around, you need to have achievable targets for your teams to reach. How can they be achievable? Increase your pricing! Again, this may take several price increases to achieve, however if we all charged accordingly, clients would stop price shopping, staff would be better rewarded and stay longer which in turns makes your clients happier. No hairdressers battling each other and undervaluing who we are. Money aside, like I said when I started I was 15 and I lived at home with my parents. I got paid $92 for the week and wondered how on earth I was going to spend it all, god forbid save any! (Now some of my true hairdressing traits are beginning to surface) Let’s get back to our “creatives”; those magnificent people who have a flair for hair and fashion; those arty creatives who inspire us with their beautiful photo shoots and fabulous videos on Facebook and Instagram. They show up on their first day having painstakingly done their hair and chosen the most incredible outfit they could throw together and they are ready to perform creations on the first person they can get their hands on. Your 3rd year does their induction as you have 5 clients and the next is about to walk through
the door because you have no staff. What is the first thing these excited new apprentice HAIRDRESSERS are shown? HOW TO CLEAN!!! In fact if you go back to their interview and ask them, “What do you think you’ll be doing?”, they mostly say….CLEANING! And, we wonder where all of those budding young apprentices are! I have been trying to do some study on Centennials (they are 20 and under) as they are our next generation to come through – these are our apprentices. I get this information from genhq.com: they are American but I think we are comparative in this arena to the ‘States. The information is challenging to get as they are not at an age that adult traits have yet developed and this means lots of mentoring and guiding, my friends. What research is showing however is that what works for Millennials doesn’t necessarily work for Centennials – and here we go again! They also say (which could work for us) that Centennials, are prepared to take lower paying jobs to get a foothold on a CAREER. Is this what you are offering? I think there is a big difference between a career and a job as I am sure you’ll agree. Centennials tend to hold out for the right position, not just take any job.
This research also shows that they prefer more peer-to-peer social media than messaging apps, such as Snapchat, Vine and Instagram which suggests that this could be the place to recruit if you aren’t already. To be honest, I have the best success when I advertise on SEEK and include pictures, videos and website links – and all the above for me is pretty average compared to what some of you guys do (note to self to fix this up pronto!). I have just put on 7 new team members – yes 7! Two of the most fantastic school girls who work some afternoons and some Saturdays, 2 fulltime seniors, two first-year apprentices (hoping for a few more) and a receptionist/coordinator. As you’d imagine, the past few weeks have been FUN! CRAZY! MADNESS! but really awesome. I have completely changed my thoughts on how I employ and what I offer and it’s all in the Cranium Concepts on-line training. What I am saying is that in my opinion, it’s up to us to change peoples’ perception of our industry. It’s up to us to create a better work place for apprentices and qualified hairdressers so that we can once again be a CAREER of choice. Kelly Kent – Cranium Concepts www.craniumconcepts.com Hair Biz Year 11 Issue 2
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YOUR FACEBOOK AND INSTAGRAM POSTS SUCK…. AND HERE’S WHY! By Estelle Oliveri
Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock. Everyone feels the effects of the algorithm. It’s when you get excited about posting something you think is great… and yet not one of your clients or followers engage with the content. *Sad trombone….* This can be deflating and disheartening. Or it’s when you post something that rewards your business in online engagement, sales and new clients. Hooray! When this happens, it feels like you’ve won the lottery! And just like a drug, the idea of winning the lottery again is addictive! And yet this happens few and far between nonsuccessful posts. Less than 2% of your followers see your posts initially when uploaded online. The reality is less than 2% of your followers see your post initially when uploaded online. If the first 2% do not engage with your post, than the rest of your followers will not see it. Period. This can mean a few things: 1. You post did not stand out in the newsfeed. 2. Your post was boring. 3. Your post did not push a call-to-action. 4. Your post was uploaded at an odd time of day. 5. Your post shared no relevance with your audience. Facebook and Instagram algorithms exist to block out disengaging posts from everyone’s newsfeeds, so the social media channels are not clogged with rubbish. As marketers become more savvy in creating engaging posts for businesses, Facebook changes the algorithm. This is becoming more frequent and at the time of writing this article, a change occurred that needs to be considered in post uploads. These changes are implemented into my salon clients’ social media promptly. Algorithm changes confuse businesses to make them work harder to reach target audiences online. Ultimately, Facebook (now also the owner of Instagram) does not want businesses
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to understand the algorithm, because they want businesses to PAY for Facebook advertising to reach their target audience quickly and effectively. The reality is that proper Facebook advertising DOES work. As a digital marketing expert, I strongly recommend proper Facebook advertising for salons, as this avenue does engage with a highly targeted audience and deliver you measurable results. You cannot do this as effectively with boosted posts. Every post uploaded on Facebook (or Instagram) can be interacted with your client in the salon. Thankfully, outside of Facebook advertising there are other things you can do to combat the Facebook algorithm. One of these things is staring you in the face. Literally. The answer is staring at you in the mirror in your salon chair. Your EXISTING client. Facebook cannot control your ability to engage with clients directly in the salon chair. This works to your advantage as a location based business. Every post uploaded on Facebook (or Instagram) can be interacted with your client in your salon. The best posts to encourage your clients to engage online whilst in your salon are promotional posts that require a CALL-TOACTION. These are the posts that prompt your client to do something on social media as part of the salon experience. For example, a promotional offer on a flyer
handed to your client whilst in the salon should have a clear call-to-action that requires the client to do something on social media to attain the offer. I.e. Want to enjoy $30 blow waves in March? To redeem this offer follow these steps – 1 Book an appointment with us. 2. Comment on our Facebook post “BLOW WAVES” and 3. Prepare to flip your glamorous new do around town! By encouraging existing clients to participate in your social media promotional offers whilst in the salon, you are able to track measurable results whilst increasing your online exposure beyond the 2% algorithm reach. Make sense? Social Media Experts continue to push the limits of the algorithm. We are constantly testing, analysing and brainstorming new ways to achieve post success and ultimately attain more clients through your door. If you want your social media to start working effectively for you, get the help you need to make your salon shine. Estelle Oliveri, formerly of Eternally Eve has rebranded with an exciting new name HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to her Facebook Page @HairpinDigital to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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BUILDING BUSINESS WITH STORYTELLING By Neil Osborne
The highest compliment you can pay a brand is to retell the stories it shares about itself. An even greater one though, is being able to repeat those stories accurately… because they were so engaging, they couldn’t help but be remembered. So how and why do brand stories work?
People remember what’s interesting. Therefore, to make a brand memorable, you need to think more like a writer than a marketer – and create brand stories that are so engaging, customers want to share them. To do that, you need to appeal to hearts, not heads – by mixing emotions with facts – and make every word count.
WHY DO STORIES ENGAGE?
Put simply, we place ourselves into the stories. We identify with similarities to ourselves in the characters, plotlines and themes, and anything else that aligns with our own history or current situation. Why? Because we’re social creatures. We have a need to compare ourselves with others and feel a connection to them, so we habitually put ourselves in their (brand) shoes. As Digital Storyteller, Billee Howard, said in Forbes magazine, “Emotional engagement is the sister to rational engagement. Rational engagement is based on the stimulation of the mind, whereas emotional engagement is based upon the stimulation of the heart. In today’s age of brand experience, it seems that emotional engagement is proving to be more and more critical to achieving winning results and effective storytelling is at the heart of this movement.” 96
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WHAT MAKES A GREAT STORY?
With any form of communication, your first level of response is based on how it makes you feel. That then creates connection, causes engagement, stimulates learning, solidifies memory and inspires people to take action. As entrepreneur and #1 NYT bestselling author, Peter Guber, has said, “Move your listeners’ hearts and their feet and wallet will follow.” Brand stories based on emotions (not facts, features or benefits), are the most powerful way to spread your beliefs and ideas. They are a business owner’s best friend.
HOW DO YOU CONSTRUCT A GOOD BRAND STORY?
Storytelling (or writing) doesn’t come naturally to everyone. To get an idea of what you should go for, here’s a quick rundown on the structure of a story: 1. Every story has three parts: a beginning, middle and an end. 2. Generally, those three parts follow a sequence: the setup, the struggle, the solution. 3. The setup is the opening: it provides context, sets the scene, introduces the characters.
4. The struggle is the hook for the story: it adds confrontation, builds conflict, engages emotions and matches the pains of your customers. 5. The solution overcomes the struggle: it can be an idea, an action, an item or an emotion. A great brand story is realistic. It depicts your brand, warts and all – because it’s often in the struggle to overcome challenges, that we engage the greatest emotions. Always acknowledge the brand’s dilemmas and the path that was cluttered with risk, lose and renewal. That’s reality. And it’s those aspects, that are the storymaking gold. Neil Osborne is an elite sales trainer and brand coach who is unique in the salon marketplace. He has devoted more than 30 years of his working life to the Salon Industry and has been responsible for dramatically growing brands and businesses by helping them launch, develop and change their sales results with his salon-specific, results driven methods. Contact him at The SALES CATALYST, 1300 302 859 or go to www.thesalescatalyst.com.au
GET ACQUAINTED WITH SNAPCHAT! By Sujan Patel
If you’re not already familiar with Snapchat, you should get acquainted. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears into the dark tubes of the interwebs, never to be seen again. To expand its services, Snapchat has added live text, chat and video calls between contacts, which has helped increase use of the application among younger audiences. Just check out these stats: • Snapchat has roughly 26 million users in the United States • 77 percent of college students use Snapchat daily • 58 percent of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat That’s a huge audience of potential customers. If you’re not already using the app as part of your own marketing strategy in 2016, you should be. Check out this guide to help you get started:
HIGHLIGHT SPECIAL EVENTS
If you’re hosting or taking part in live events (grand openings, anniversaries, trade shows, charity events, etc.), then Snapchat is a great tool to leverage. It gives your audience members direct access to your live event, no matter where they are. The NBA used snapchat in this manner during draft picks, All-Star games and finals. During the 2014 All-Star Game, the Association launched its brand on Snapchat, where fans were able to get up close and personal with players during the game. They also got tight Snaps of the game’s Slam Dunk Contest.
TEASE NEW PRODUCTS TO YOUR FANS
Some brands still worry that social use can be self-destructive and lead to a host of problems with managing user engagement. But others are jumping in, because marketers can make a serious impact with product launches using apps like Snapchat. Snapchat is an ideal opportunity to start teasing out videos and pictures of new products. Because these images last a few seconds, you can expect a fair amount of 98
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buzz and chatter to surge around your new offering.
PULL BACK THE CURTAIN
Snapchat can also be used to take your followers beyond raw products and services so you can engage the community more. Take them behind the scenes to show off your company. Have fun, and use the caption and drawing tools within Snapchat to show off your personality and corporate culture. This is a great opportunity to show your fans how different your brand is from your competitors’. If you want to mix it up behind the scenes, rotate control of your Snapchat account among trusted employees. Give them each control of it for a day or so. This adds a great deal of variety and flavour that your fans will enjoy. Just be sure to set some guidelines to keep “bad stuff” from popping up.
KEEP IT DISNEY
Snapchat is about as casual as social media platforms can get. Your followers aren’t interested in corporate stuffiness -- they’re looking for colour, action and fun. Give it to them. At the same time, you still need to maintain some professionalism due to the nature of the audience. Snapchat followers are younger: according to Snapchat, the average user age group is 12-34. That means “keeping it Disney” with content that is clearly for a general audience.
TELL A STORY
Videos in any medium should be kept short and snappy, and that’s certainly true with Snapchat. Regardless of the medium, your audience is out there looking for brief
content to digest while in line, sitting in class or on a short break at work. Feed them brief content and they’ll gobble it up. Snapchat works because the videos you take are limited to 10 seconds. Take that and run with it, because you can make multiple video clips and string them together to tell a story that your followers can go through all at once when they have the time.
PUSH THE INCENTIVES
Here’s where Snapchat can get you real foot traffic if you own a physical business: incentives. Incentives are a classic marketing strategy, and have become an expected staple within social media. Businesses often host giveaways and sweepstakes asking fans to like, retweet, share and comment for a chance to win something big. Snapchat can be used the same way. In fact, an impressive 58% of college students stated they were more likely to buy from a company if they received a coupon via Snapchat. So can Snapchat actually drive customers to your business or to your website? The answer is absolutely “yes.” If you haven’t started using Snapchat as part of your marketing strategy, you’re definitely missing out on the opportunity to connect with relevant members of your target audience. Sujan Patel is an Entrepreneur and Marketer and Co-founder of ContentMarketer.io In his 13-plus years as a marketer and entrepreneur, Sujan Patel has helped hundreds of companies boost online traffic and sales and strengthen their online brand reputation. Patel is co-founder of ContentMarketer.io & Narrow.io.
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