A MAGAZINE FROM
AUTOMECHANIKA EDITION – SEPTEMBER 2014
16. – 20. 9. 2014
Federal-Mogul Motorparts is at Automechanika
01
BERU winter campaign: Enter the Legend
02
Full braking offer
Federal-Mogul acquires Honeywell
03
From Cape to Cape with Rainer Zietlow
04
L SPECIA NIKA
CHA AUTOME 2014
OLIVIER LEGRAND Vice President Aftermarket EMEA
“As always, Automechanika is a unique opportunity for an automotive parts supplier to display its latest technologies, parts, services, innovations and investments which will support further development. This year’s Federal-Mogul Motorparts stand, with its new red and white look and feel, will showcase our latest news. It will also clearly demonstrate our commitment to strengthening our support for our valued customers by focusing on adding services, mainly through our support for garages. A new drive is emerging to help each stakeholder to expand their business!”
www.federalmogulmp.com
AUTOMECHANIKA
LEADING THE AFTERMARKET WITH OVER 95% COVERAGE FOR SPARK PLUGS Champion's spark plug range keeps growing at a steady pace. Today, we already cover more than 95% of the European vehicle parc. Each month we present another batch of products for OE and the Aftermarket. If it has an engine, Champion has a plug for it. 12,000 miles 20,000 km
25,000 miles 40,000 km
38,000 miles 60,000 km
38,000 miles 60,000 km
38,000 miles 60,000 km
38,000 miles 60,000 km
SERVICE LIFE COPPER
75,000 miles 120,000 km
75,000 MILES / 120,000 KM DOUBLE COPPER Copper core centre & ground electrodes
MULTI GROUND ELECTRODE Copper core centre electrode with 2-4 ground electrodes
SPARK PLUG TECHNOLOGY
Copper core centre electrode
60,000 miles 100,000 km
PLATINUM Platinum centre electrode with copper core ground electrode
PREMIUM DOUBLE COPPER / NI125 Latest alloys combined with double copper technology
RIBBED CORE NOSE
DOUBLE PLATINUM
Premium technology with anti-fouling Ribbed Ceramic
Platinum centre & ground electrodes
IRIDIUM Iridium centre with Platinum ground electrode
CHAMPION INNOVATION
CHAMPION INNOVATION
FIND OUR PRODUCTS ONLINE ON WWW.FMECAT.EU
BERU LAUNCHES ‘LEGENDARY’ PAN-EUROPEAN WINTER GLOW PLUG CAMPAIGN WITH A CLASSIC CAR INCENTIVE For the upcoming winter season, BERU will launch its ‘Enter the Legend’ advertising campaign to promote the seasonal sales of its leading range of glow plugs. The campaign will be run in partnership with key BERU distributors in different European countries. The campaign will refer to the history of the legendary BERU brand, which was founded by Julius BEhr and Albert RUprecht, and which registered its first patent for spark plugs in 1912. In 1929, BERU used its expertise to launch its own range of glow plugs, which made a decisive contribution to the success of diesel engines. Ever since it launched its first glow plugs, BERU has been renowned for its innovations in ignition and cold start diesel technology. Today, it continues that legendary tradition using its spirit of invention and innovation to remain at the leading edge.
During the winter, the 'Enter the Legend' campaign will feature local classic car prizes in participating countries. The ultimate prize will be a VIP weekend for two people at the legendary Mille Miglia rally in Italy in 2015. This event is one of the premier events in the classic car calendar. It retraces the route of the original Mille Miglia race in a circuit through Italy, starting and finishing in Brescia. Like BERU glow plugs themselves, this prestigious prize reflects the combination of knowledge, quality and a passion for cars.
BERU ® is a Registered Trademark of BorgWarner Ludwigsburg GmbH.
FULL BRAKING OFFER On 11 July 2014, Federal-Mogul acquired Honeywell Friction Materials, headquartered in Germany. Honeywell Friction Materials is
Martin Hendricks
a manufacturer of brake disc pads and braking system components
President Federal-Mogul Motorparts EMEA
for equipment makers and aftermarket sales with the JURID and STOP brands for cars, light trucks, and commercial vehicles.
“The acquisition of Honeywell’s friction business substantially strengthens the manufacturing and engineering capabilities of Federal-Mogul Motorparts’ current global braking portfolio. This acquisition provides us the opportunity to bring together the best talent of both organisations to serve our customers better.”
Honeywell Friction Materials is well-established in the OE and aftermarket, which strengthens Federal-Mogul Motorparts’ ability to serve its aftermarket customers.
▲ CURRENT FEDERAL-MOGUL MOTORPARTS BRAKING MANUFACTURING PLANTS ◆ THE ACQUISITION INVOLVES THE FOLLOWING LOCATIONS
◆ ▲
Brno Kostelec
CZECH REPUBLIC ▲
Chapel-en-le-Frith UK
Glasgow Smithville ▲ Orangeburg ▲ Plymouth ▲ Smithville ▲ ▲
◆
Allone
◆
FRANCE
ROMANIA
SPAIN
▲
◆ ▲
▲
Chongquing Shanghai ▲ Wuhan ◆
Barcelona ▲ Badalona ◆
USA
▲
Bucharest and Ploiest
Tepotzotlán Juarez
◆
Glinde and Neunkirchen
Torino and Atessa Mondovi
ITALY
GERMANY
MEXICO
▲
Chennai
INDIA
◆
Sorocaba BRAZIL
▲
Prospecton
SOUTH AFRICA
Rainer Bostel Senior Vice President & General Manager Braking
“This acquisition enables us to accelerate our long-term strategy of enhancing our core braking product lines with a globally competitive footprint and market leadership in the OE and aftermarket segments, particularly in Europe. ”
CHINA
AUTOMECHANIKA
NORDKAPP
RIDING WITH RAINER
BERLIN
ISTANBUL
CAPE TO CAPE
CAIRO
On September 21st 2014, Rainer Zietlow will set off on the ‘Touareg Cape to Cape’, a 17,000 km drive from Nordkapp in Norway (the northernmost point in Europe) to Cape Agulhas in South Africa (the southernmost point in Africa). His aim is to shatter the current 28 day record by completing the trip to Cape Agulhas in just 10 days. NAIROBI
And Federal-Mogul Motorparts will be with him all the way. His VW Touareg uses Champion windscreen wipers (part number DXL65C/B01) and Ferodo front brake pads (part numbers FDB1877 and FDB4424). Like all Federal-Mogul parts, these can be found on FMecat.com, ferodo.com or championeasyvision.com. Rainer’s car will carry sponsorship from these two legendary Federal-Mogul brands. The Champion logo will be placed on the windscreen of his Touareg, and two Ferodo logos
JOHANNESBURG
will be under the headlamps. Visit www.championeasyvision.com to discover our product range and www.ferodo.com to learn more about the innovative technology behind the products.
CAPE AGULHAS
Rainer will be on our stand at Automechanika (Hall 3, Stand D51) on Wednesday morning 17th September to answer questions. His car will be on display in the AGORA area outside Hall 3 for the duration of the show. During his record-breaking attempt, you can find regular photo, video and blog updates of Rainer’s progress on his website or on www.touareg-capetocape.com
Let’s Talk is published by Federal-Mogul Motorparts, Aftermarket Europe, Middle-East and Southern Africa, Prins Boudewijnlaan 5, B-2550 Kontich, Belgium. Vice President Aftermarket EMEA: Olivier Legrand. Editorial coordinators: Anne-Claire Demilie, Laurence Detrain. This Automechanika 2014 edition is published in English and German. Concept, design and production: www.berlin.be
53520-1408-1008