A MAGAZINE FROM EDITION N°1 – 2014 Eco-Friction ready to meet tomorrow’s environmental challenges ®
Champion Wipers offer maximum coverage ®
BERU innovates to match modern engine concepts ®
Who’s Federal-Mogul
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04
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DINDO CAPELLO AND FERODO ON TRACK TOGETHER ®
www.federalmogul.com
MARCH 2014
CONTENT WHO’S FEDERAL-MOGUL
04 PUTTING CUSTOMER SERVICE AT YOUR SERVICE
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BERU INNOVATES TO MATCH MODERN ENGINE CONCEPTS ®
08 CHAMPION FILTERS BRING FRESH AIR INTO YOUR CAR ®
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CHAMPION WIPERS OFFER MAXIMUM COVERAGE WITH MINIMUM REFERENCES ®
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11 FERODO ECO-FRICTION NOW ON MERCEDES-BENZ C-CLASS ®
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MOOG TIPS & TRICKS ®
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F-M CAMPUS ONLINE TRAINING
DINDO CAPELLO AND FERODO ON TRACK TOGETHER
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19 FUN-EMOTION: WIN AN IPAD AIR
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LET’S TALK Dear Readers, I am delighted to introduce our new Federal-Mogul magazine, Let’s Talk. Our continuing commitment to serving our customers better means that we want to engage with you and this magazine is the result of our new approach to the aftermarket. We’re again looking forward to a busy year, with lots of events in different regions and many new product launches. More than a year after the BERU acquisition, we’re now entering an active phase of developing new products to anticipate our customers’ needs. Champion will be launching its new Easyvision and Aerovantage wipers, and also relaunching its cabin filters to underline the expertise across its range. We’re very proud of the fact that our Ferodo Eco-Friction brake pads are now on the road on the new Mercedes-Benz C-Class, ®
and that they’re also already available to the aftermarket. Our Tips & Tricks section is very useful for saving you time. In this new edition, a mechanic demonstrates some tips which will please your customers. As the European vehicle park is expanding and becoming increasingly specific, we’ve extended our technical service through F-M Campus 3.0, which now offers new
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languages and new product training. Our products are on the roads, and Dindo Capello, an Audi racing driver, uses our Ferodo pads on his racing car. Our relationship with motorsport helps us to develop high performance products, for the light vehicles and commercial vehicles markets. Read what Dindo Capello thinks of our Ferodo brake pads in this issue. We’re dedicated to making your work easier, more efficient and more profitable. We’re looking forward to enjoying a rewarding and successful partnership with you in 2014. You can count on our continued support. Yours sincerely,
Olivier Legrand Vice President Aftermarket Europe & Southern Africa Federal-Mogul Vehicle Component Solutions Let’s Talk is published by Federal-Mogul Corporation, Aftermarket Europe, Middle-East and Southern Africa Prins Boudewijnlaan 5, B-2550 Kontich, Belgium Vice President Europe: Olivier Legrand Editorial coordinators: Anne-Claire Demilie, Laurence Detrain This edition is published in 9 languages: Arabic, English, French, German, Italian, Polish, Portuguese, Russian, Spanish Concept, design and production: www.berlin.be If you do not want to receive this magazine or if you want to receive it exclusively by email, please send a request to: fm@fmletstalk.eu
305-53520-0610-1030
www.federalmogul.com
WHO IS FEDERAL-MOGUL
Who is Federal-Mogul? Federal-Mogul Corporation is a $6.78 billion global supplier of quality products and services to the world’s manufacturers and servicers of vehicles and equipment in numerous markets: • Industrial • Marine • Rail • Aerospace • Power generation
• Automotive • Commercial >>Light >>Medium >>Heavy-duty
Southfield - US
Since its foundation in 1899, Federal-Mogul has been developing the innovative products its customers need to produce the next generation of vehicles. With 44,300 employees in 33 countries, Federal-Mogul continues to develop the products of tomorrow through global engineering, manufacturing, distribution and customer service programmes. From its headquarters based in Southfield, Michigan (US), Federal-Mogul operates in two independent business segments: 4
Powertrain and Vehicle Components Segment. Kontich - Belgium
1. POWERTRAIN
2. VEHICLE COMPONENTS SEGMENT
The powertrain segment focuses on original
The vehicle components segment sells a broad
equipment powertrain products for automotive,
portfolio of aftermarket and original equipment
heavy-duty and industrial applications.
products to independent warehouse distributors.
NET SALES global $4.1 billion (2013)
NET SALES global $2.9 billion (2013)
6%
17% 34%
37%
57%
49%
North America
EMEA
ROW
North America
EMEA
ROW
REGION
EMPLOYEES
REGION
EMPLOYEES
Global North America EMEA ROW
31,600 30% 39% 31%
Global North America EMEA ROW
12,400 53% 38% 9%
Distribution centers Marketing organization Sales organization
FEDERAL-MOGUL IN EUROPE: “THINK GLOBAL, ACT LOCAL”
R&D
“Think global, act local” is more than a motto for Federal-Mogul, it is a fact. Federal-Mogul EMEA has its headquarters in Kontich, Belgium, close to Antwerp. Our geographical footprint is key to us being more responsive and adequately answering our customers’ requirements. This is why our sales & marketing offices, our R&D department and our 7 Distribution centres (located in Belgium, Germany, Italy, Spain, Turkey, the UK and a new centre opening in Russia in April 2014) are located close to you in 5
order to deliver tailor-made-solutions.
FROM REFERENCE TO PREFERENCE Federal-Mogul stands out as a multi-brand specialist Each Federal-Mogul brand has a legacy and a reputation which has been proven by meeting commitments which are recognised by distributors and mechanics. Federal-Mogul stands out as a multi-brand specialist. Our entire product portfolio enjoys the same status in terms of R&D, range and coverage, technical support, and sales and marketing.
Federal-Mogul offering The growth of the automotive car park demands up-to-date spare parts coverage and quick delivery, and the complexity of new automotive technology requires up-to-date technical training. At Federal-Mogul, we understand these challenges and we devote all our efforts to support and help our distributors to drive their business. We endeavour to shorten delivery lead times, to offer an appropriate range of parts and coverage, technical support and sales and marketing tools, all of which we believe help our customers to create value.
ENGINE REPAIR
SERVICE & MAINTENANCE
Engine parts, Gaskets, Seals
Chassis, Pads, Discs, Wipers, Plugs, Filters, Coils
www.federalmogul.com
CUSTOMER SERVICE
Federal-Mogul Merchandise
NOW AVAILABLE ONLINE!
www.federalmogul-merchandising.com Federal-Mogul is pleased to announce that its new Merchandise Shop is open to distributors, mechanics and Federal-Mogul employees 24/7. This new online shop offers a wide range of Federal-Mogul branded merchandising, as well as textiles and Point of Sale materials.
MANY OPTIONS AND A WIDE SELECTION: You can now make a selection by brand, product, price range but also: • Customised give-aways • Gift vouchers available online and in print versions • Different delivery methods; standard and express for small and large quantities • Multilingual customer service (EN, DE, IT) • Different payment methods
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www.federalmogul-merchandising.com
PUTTING CUSTOMER SERVICE
AT YOUR SERVICE Because our customers’ structure is changing, their working methods are evolving and their requirements are more specific; we needed to adapt our relationship to serve them better. In order to become one of our customers’ first choice partners, we have set up a new commercial approach to deliver better service quality, to be more dedicated and to focus on their needs in order to create even better relationships. BECAUSE OUR CUSTOMERS ARE OUR FIRST PRIORITY WE WORK HARD TO: • Offer specific solutions • Enhance customer relationships • Increase our communication
KEY WORDS 7
Frederic Van delm Supply Chain Planning Director EMEA
“To boost our services to our customers, we have improved the processes between the supply chain and the customer service departments. This ‘merge’ facilitates the
• Engagement • Service quality • Dedication • Availability • Flexibility
internal flow of information and creates a customer service community to respond better to our customers’ needs.”
Nadine Arguelles
Stefan Mocking
Valérie Schauwers
Key Account Customer Coordinator for France
Customer Service Representative overseas market
Demand Planner EMEA
“The new internal structure has improved the way I work with my customers, and I feel that they are experiencing the benefits. The support and the response lead time have improved which helps them to optimise their sales.”
“Working together and sitting close to each other is a real advantage. We feel that we are working more efficiently by offering a better service and quicker response. Our dedicated approach to each customer is a real asset. Our customers can get all the information that’s important to them through a single point of contact.”
“Our main focus is to help our customers efficiently by improving the information available about the product on each order. This enables us to adapt our way of working to our customers’ needs and serve each of them better. This customer-oriented approach is a real improvement for both parties.”
www.federalmogul.com
ABOUT BERU
速
BERU INNOVATES TO MATCH MODERN ENGINE CONCEPTS 速
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HOW DOES THE LEADING INNOVATOR IN IGNITION AND DIESEL COLD-START RESPOND TO THE CHALLENGES OF TOMORROW? A TALK WITH GIUSEPPE DE MASI, BERU DEPARTMENT MANAGER/ PRODUCT MANAGEMENT AFTERMARKET
BERU - PERFECTION BUILT IN • True innovator • Impressive OE pedigree • Global No. 1 in glow plug technology • Complete range with excellent coverage • Made in Germany
Giuseppe De Masi Department Manager, Product Management Aftermarket BERU Systems
“One of the key drivers in the next few years is environmentally friendly technology. This has been the focus of our R&D for a long time”, De Masi explains. “To improve fuel economy and reduce exhaust emissions, while guaranteeing optimum performance, BERU is developing new technologies for gasoline and diesel engines.” 9
How do BERU products meet the demands of the latest generation of gasoline engines?
How does BERU answer the needs of new requirements regarding diesel cold-start?
“BERU has offered system solutions for virtually all applications in the field of ignition coils for 40 years, with its own factories in several countries for OE and aftermarket. The BERU Plug Top Coil with compression spring connection provides an intelligent solution for use at maximum ignition voltages. Its space-saving design guarantees a significant advantage, especially in terms of the limited space in modern engines. The new BERU Dual Coil Ignition System with two magnetic coils in one housing provides a significantly shorter ignition delay and better combustion stability over the whole engine speed range.
“Fuel savings, the reduction of pollutants and reliable cold-start play an important role in modern diesel engines. Diesel engines therefore need permanent monitoring of the combustion process in the combustion chamber. The next generation of BERU Pressure Sensor Glow Plugs (PSG) is already under development. Our Instant Start System (ISS) steel glow plugs, manufactured together with the corresponding ECUs as a system supplier, undergo permanent optimisation processes. To match these needs, BERU is working on enhancing measures for ceramic glow plugs and offers products that heat up faster than conventional ceramic glow plugs: up to 1,300°C in 3 seconds.”
As we speak, BERU engineers are developing ‘Ecoflash’, an innovative high-frequency ignition system for combustion, with considerably leaner mixtures and huge potential savings in consumption and CO emissions.” 2
How would you describe BERU technology? “BERU is a trusted development partner to all leading automobile manufacturers. Wherever the cars of the future are being created, BERU is in demand as an expert in ignition and diesel cold-start technology. Our tag line and goal is ‘Perfection built in’. We strive for perfection and respond to customer needs in the evolving global car manufacturer markets.”
BERU is a Registered Trademark of BorgWarner BERU Systems GmbH. ®
ABOUT CHAMPION
®
CHAMPION FILTERS ®
BRING FRESH AIR INTO YOUR CAR
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Clean cabin air creates a healthy in-vehicle environment and keeps the windows free from fogging for better visibility and safer driving. The brand-new Champion Cabin filters, with a compact range of only 325 references, protect you against dust, pollens, road dust, soot, bacteria, industrial dusts and other ultra-fine particles that can be inhaled. Moreover they maximise the A/C heating airflow performance and system lifetime. All according to stringent OE standards.
BENEFITS • Only 325 references for 92% car park coverage • 98% of all pollutants are stopped • Easy installation • OE quality
CHECKLIST TIME TO REPLACE YOUR CABIN FILTER • Reduced A/C heating airflow • Reduced performance (A/C heating draws more power from engine) • Increased cabin temperature (reduced A/C heating system performance) • Irritation and allergic reactions due to airborne ‘pollutants’ • Fogged windows and reduced visibility
CHAMPION WIPERS ®
OFFER MAXIMUM COVERAGE WITH MINIMUM REFERENCES Champion just launched to the market its simplified portfolio of wipers: the compact EASYVISION range and the premium OE quality AEROVANTAGE wipers. This double launch is supported by a new premium blister packaging with an easy-to-use part numbering system and a QR code linking to online installation videos, a new catalogue, flipchart and dedicated websites for each range.
EASYVISION MULTI CLIP FLAT BLADES • 7-in-1 Multi Clip system for easy installation on 7 popular OE arms • Only 15 part numbers for 95% coverage • Improved symmetrical design and durable construction to match OE appearance and quality specifications
RETRO CLIP FLAT BLADES • NEW dedicated Retro Clip range • Easy replacement of standard wipers • Direct fitting to 9x3/9x4 hook connection • 11 part numbers
STANDARD BLADES • 13 lengths with pre-fitted connector for simple assembly straight from the pack • Available in single or workshop pack
REAR BLADES • Plastic blades for popular applications • 3 part numbers
EXPERT TIP
“Check wiper blades at least every six months and change on a regular basis (preferably every year) to maintain maximum driving safety. Drivers should look for any visible signs of blade wear and take note of how their blades are performing. If they are making a noise or streaking the windscreen, it is time to replace them.”
• 98% coverage for maximum choice in OE quality • First class results and durability, meeting or exceeding OE performance standards • Full range of single blades with extensive new programme of application-specific kits
METAL BLADES • Simple fit • Tough and durable • Low friction • Higher wipe quality • Less wind lift
FLAT BLADES • Manufactured to OE specifications • Complete and extensive coverage across all vehicle makes • Compact range of single blades • Comprehensive range of dedicated kits for professional users • Single blades and kits 100% interchangeable and compatible with catalogued applications
HYBRID BLADES • Matching OE technology on Asian, American and European vehicles • Standard hook connection for simple fit • Aerodynamic spoiler design reduces wind lift and improves water clearance • Graphite coated element reduces friction and noise • Full range of sizes (35 to 65cm) for maximum coverage
Jerry Banks – Senior Product Manager Wipers EMEA
www.championeasyvision.com www.championaerovantage.com
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ABOUT FERODO
®
To meet environmental concerns and the growing legal restrictions on brake pad friction materials, Ferodo has developed its innovative Eco-Friction technology, after 5 years of intense R&D. Ferodo is the first company to meet the European manufacturers’ requirements for zero and low copper brake pads. The launch of these zero copper pads on the new Mercedes-Benz C-Class is also the first time ever that such an innovative technology has been made available simultaneously to the OE market and the aftermarket. ®
®
ECO-FRICTION
®
READY TODAY TO MEET TOMORROW’S ENVIRONMENTAL CHALLENGES
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“Eco-Friction is the compelling result of many years of challenging R&D by 150 technicians and engineers. Thanks to their efforts, Ferodo provides an OE solution to a global environmental issue and maintains its outstanding quality and performance,” ®
Olivier Legrand
Ferodo was awarded the Golden Trophy at the Equip Auto trade fair 2013. Left to right: Olivier Legrand, Federal-Mogul Corporation Vice President Aftermarket Europe & Southern Africa Vehicle Component Solutions, Jérôme Gendre, Managing Director Federal-Mogul Aftermarket France, Silvano Veglia, Product Marketing Director Braking at Federal-Mogul and Jérémie Morvan, Editor of After Sales Automotive, Member of the Jury of GPIIA
FACTS: 0% COPPER, 100% OE QUALITY With conventional brakes, copper particles are deposited on the road after each brake application, posing possible eco-threats to fresh water environments and organisms. In response, California and Washington have passed new laws to reduce and ultimately eliminate copper from brake pads by 2025. An initiative that is likely to go global in the years to come.
on specific requirements) which is also ecological and complies with the legislation.
To anticipate this trend, Ferodo has designed Eco-Friction technology. After a demanding 5 years of analysing and testing over 1,500 raw materials, 150 Federal-Mogul engineers developed a final formulation consisting of up to 25 different constituents.
Ferodo’s dedication to keeping customers in control of range and coverage means that aftermarket production will be launched simultaneously with the OE launch. In this way, Ferodo Eco-Friction covers all your braking needs and expands its unrivalled coverage across OE and the aftermarket.
®
Following in the footsteps of the Ferodo Premier brake pads range, Eco-Friction pads maintain the same superior level of friction patterns, quality performance and stopping power, which meet the highest quality and safety requirements of OE vehicle manufacturers. At the same time, they guarantee zero copper content. In addition to the zero copper product, there is also a low copper brake pad in the Eco-Friction range (depending ®
®
Taking the lead in eco-friendly friction technology, Ferodo once more reinforces its OE pedigree and braking expertise. The new Mercedes-Benz C-Class is the first vehicle to feature Eco-Friction brake pads.
®
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Go to www.ferodo.com to watch the video and learn more about Ferodo’s innovative Eco-Friction technology. The Ferodo website is your 24/7 tool to access all product information, technical support, NPI activity and many other services to support your business. ®
Ferodo ‘You’re in control’
FACTS • Zero copper brake pads for Mercedes-Benz C-Class • OE quality • 150 engineers • 5 years of R&D • 1,500 materials tested • 25 constituents • Environmentally friendly • Compliant with California and Washington legislation
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ABOUT MOOG
®
WE OFFER MORE THAN JUST PARTS.
KE . MA Y S IT EA E K MA
IT
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With MOOG, peace of mind comes in a box. At every stage during production, testing and assembly, we make sure that our steering and suspension parts match or even exceed OEM quality. MOOG ensures you can carry out a safe, complete and quick repair on any passenger car or commercial vehicle. It’s easy to trust MOOG.
MAKE IT EASY. MAKE IT MOOG® is a trademark of the Federal-Mogul Corporation.
www.fmecat.eu
HOW TO?
MOOG TIPS & TRICKS ®
By applying these simple tips and tricks, you can improve the installation of MOOG products.
AXIAL ROD
EXPERT TIP
Do replace the left and right axial rods (A) and the rubber (B) at the same time in order to have the same wear.
Don’t only replace the damaged part of the axial rod, because the rubber will also be damaged and thus allow contamination from dust, salt, etc.
“By using these Tips & Tricks, you can save time and improve the service you offer your customers.”
Thomas Houben
A
B
LINK STABILISER Do use a dynamometric key for the correct method for fixing the part.
✓
Don’t use a torque gun as it risks breaking the part.
✗
REPLACEMENT OF ARTICULATION PARTS Do use the appropriate tools for fitting or removing the ball joint and tie rod end.
✓
Don’t use sharp tools (screwdriver or hammer) to fit or remove the ball joint and tie rod end as contaminants can enter the ball pin and cause rapid wear.
✗
With thanks to THOMAS MORE Bachelor of Automotive Technology based in Sint-Katelijne-Waver - Belgium for their kind collaboration
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ABOUT F-M CAMPUS
F-M CAMPUS ONLINE TRAINING
GIVE YOUR TECHNICAL KNOWLEDGE AN ONLINE BOOST! F-M Campus from Federal-Mogul offers interactive training to boost your technical knowledge online. Compatible with PC, iPad and Android tablets, F-M Campus offers a flexible and convenient way to access in-depth training at a time, tempo and place of your choice. You can find solutions to the most common installation problems, and information about all Federal-Mogul products at your fingertips.
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JOIN OVER 4,000 PROFESSIONALS FOR TAILORED TRAINING SESSIONS F-M Campus is designed to match your individual needs. You decide, we provide.
• Available 24/7 • 9 different languages • Interactive training modules on 3 levels: Introduction, Basic and Advanced • Participate in webinars by specialists from all over the world • Consult a technical library • Learn practical tips and tricks • Get a diploma and an exclusive award once you have completed all training modules
F-M CAMPUS V 3.0 TO RESPOND BETTER TO YOUR NEEDS To continue to closely match your needs and requirements, F-M Campus was just recently upgraded to offer an even more complete package of courses and services. • Simplified user interface • Better adapted for use on tablets • Comprehensive library with new search functions • Simplified webinar functions • Choose your own password
WHICH NEW TRAINING MODULES ARE AVAILABLE FOR THE FIRST SEMESTER OF 2014? • BRAKING: Introduction, Basic, Advanced, Services best practices • ENGINE: Introduction and Basic • MOOG: Steering and Suspension: Introduction (renewed), Basic (renewed)
IN THE SPOTLIGHT
How do you promote F-M Campus in your country?
WEBINARS 2014 PROGRAMME • March: Ignition products, Engine technologies and products • April: Ferodo Eco-Friction • May: MOOG Steering and Suspension products • June: Cold Start Diesel products ®
Tim Imnaishvili
Anne Fleury
Head of Marketing Department, Russia, Ukraine & CIS
Area Sales Supervisor, France
Tim Imnaishvili: From the launch onwards, we have been promoting F-M Campus during customers seminars, via media and direct emailing campaigns. The mechanics are positively surprised by what they can learn from the F-M Campus programme. We are proud that Russia and Belarus have the highest number of enrollments, and that number is still increasing. So far we awarded close to 400 certificates.
Anne Fleury: During fairs, I present the F-M Campus website to my customers and demonstrate its added value as an interactive platform for their storekeepers, salesmen, trainees, etc. to learn more about our products in order to sell these to their customers more effectively. The easy access to technical documents, technical tips and product presentations is also a very convincing asset.
CHECK REGULAR UPDATES ON WWW.FMCAMPUS.EU FOR UPCOMING WEBINARS
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ABOUT FUN-EMOTION
DINDO CAPELLO and Ferodo on track together ®
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Rinaldo ‘Dindo’ Capello, an Italian professional driver, has the instincts of a real champion. Winning his first race in a go-kart, his career was immediately on the fast track towards numerous victories in single-seater, GT and endurance racing, with a triple win in the Le Mans 24 Hours. Mainly driving Audi cars, Dindo has experienced not only the importance of performance, but also of safety and reliable automotive parts. Here’s a chat with a champion. When did you discover your calling was to become a racing driver? “The first time I drove a go-kart, on my 12th birthday, I immediately realised I wanted to be a racing driver. At 18, I signed up for a professional driving course, organised by the Italian Motor Sport Federation. At the end of the first week, the instructor suggested that I could drive a professional car straight away because he felt I had talent. The first steps towards making my dream come true…”
What’s your greatest racing memory? “I have lots of fond racing memories. But I think my best is winning my first race when I was 19. The 2008 Le Mans victory will also remain one of the finest, our team was far from being the favourite or the quickest, but we won and we were very proud of that!”
www.ferodoracing.com
What makes a good racing driver? “Not an easy question... You have to like speed of course. But for me, the main qualities are staying concentrated and focused on your goals and targets, always being serious, working hard and - obviously – having a car you can rely on.”
How important are reliable brakes in racing? “Brakes are one of the most important elements in a racing car. Over the last 10 years, I’ve felt a real improvement in them. In the past, we needed to change the brakes during a race, but now we can finish a complete race on the same brakes… And even drive for another 36 hours!”
You’ve been racing with Ferodo brakes. Do you feel a difference? ®
“A GT racing car is a heavy car with lots of restrictions, not that different from a normal road car in fact. Ever since I’ve used Ferodo brakes, I’ve really felt the difference. I’m more confident and drive with even more peace of mind.”
Does being a racing driver affect the way you drive, choose brands and car components? “Of course. It influences the choice for my own car, especially in terms of safety. That’s why I also rely on Ferodo brakes for my private car.”
FUN
Win the new iPad Air! Search our different brand websites to answer the following questions and complete the contest form at fmletstalk.eu/game before June 30th 2014. The winners of the new iPad Air will be contacted personally. Good luck! QUESTION 1 In the Ferodo ‘Stopping Distance’ competitor test, what was the difference in meters between Ferodo and the best competitor when stopping from a speed of 160 km/h? Tip: you can find the answer at www.ferodo.com
QUESTION 2 What is the maximum temperature the BERU PSG glow plug can reach? Tip: you can find the answer at www.beru.federalmogul.com
1 2 metres 2 3 metres 3 4 metres 1 1,000 °C 2 1,100 °C 3 1,200 °C
QUESTION 3 What is the total range coverage of Champion Easyvision wipers with standard blades? Tip: you can find the answer at www.championeasyvision.com
1 90% of all cars 2 80% of all cars 3 75% of all cars
QUESTION 4 Supplementary question How many Champion spark plugs were produced in the Chazelles factory in France from January 1st 2013 to December 31st 2013?
Go to fmletstalk.eu/game and play for the chance of winning the new iPad Air!
fmletstalk.eu/game
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READY TODAY TO SERVE THE CHALLENGES OF TOMORROW
Ecological
braking technology Low and Zero copper formulations 5 years of R&D Excellent stopping power Award winning technology OE on the New Mercedes-Benz C-Class
Check out our video on the full Eco-Friction story at www.ferodo.com ®
The Ferodo brand is a registered trademark of