Color

Color Palette

Color is an integral part of our brand identity. Consistent use of our color palette will not only reinforce the cohesiveness of our brand, but also serve as a way to convey the bold and confident nature of our company. Please maintain the appropriate color mixes across all appropriate mediums.

FEDERAL BLACK

HEX #262626 RGB 38 38 38 CMYK 71 65 63 69 PMS NEUTRAL BLACK C

FEDERAL RED

HEX #F73A25 RGB 247 58 37 CMYK 0 91 94 0 PMS 2347C

FEDERAL GRAY

HEX #F1F1F1 RGB 242 241 241 CMYK 0 0 0 5 PMS COOL GRAY 1C

WHITE

HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0 PMS N/A

Use Ratios

When applying our colors to layout and design, our color palette should make up the dominant use of color space. Please maintain the appropriate approximate use ratios. Supporting colors should be used sparingly and minimally. Examples include tables and graphs.

PRIMARY COLORS

40% 15% 10%