FEDERICA BRAMBILLA
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*, - (. .#)( I’m a graduate in Communication & Society at Università Cattolica del Sacro Cuore of Milan. The purpose of this course is building communication experts aware of the dynamics concerning the world they’re living and working in. My portfolio shows the most relevant projects done during my studies for laboratories and workshops.
Date of Birth: 26.04.1995 Citizenship: Italian +39 3485196564 federicabrambilla.fb@gmail.com via Enrico Fermi 8, Vaprio d’Adda (MI), Italy
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#( 2 Tramway to the future................................................ 7 CuraMI....................................................................... 11 Delorean spot production......................................... 17 Lodi: an ethnographic observation........................... 21 Cioccolati Italiani’ social media strategy................... 25 CIAK, light up your star.............................................. 31
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., '1 3 .) ." /./, Course: Digital Media - advanced Duration: oct 2016/may 2017 With: E. Bianchi, I. Biraghi, I. Scardigno
Tramway to the future is a virtual reality based event, relized with the aim of giving back the Milanese people and the tourists the ancient Milan. The project is based on the use of the tram, the historical milanese transport vehicle, on which passengers will sit and wear virtual reality viewers, that will take them back to some of the twentieth-century Milan’s most distinctive streets.
The event logo represents a modern neon skyline, the slogan suggests the bond between past and future
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)( *. ( &3-#Firstly we looked around to find inspiration from everyday life
While we were having a coffee in the campus bar, our attention was catched by a vintage tram photo on the wall... Then we focused on:
1. historical & cultural research 2. market analysis 3. stakeholders (ATM, City of Milan, Region Lombardy) 4. service providers (Pearleye HD Virtual Tour, SDKappa) 5. graphic & visual realization
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Largo Cairoli, MI
May 2017
â‚Ź 1,50 (the price of an ATM urban ticket)
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#!#. & " &." : '#&& (# &-L /, '# Course: economic policies for organizations Duration: mar 2017/apr 2017 With: M.E. Conti, C. Lanza, M. Nuzzi, G. Salogni, I. Scardigno
CuraMI is a digital platform which puts in contact milanese students, universities and medical centers. The app’s aim is to provide economic relief for examinations, promote universities’ medical services and help for out-of-town students. It also has a collection of points which allows students to achieve gadgets and a customized First Aid Kit. The concept can be applied to other academic cities and at the Project Erasmus.
In the app logo, the hands, which in the international medical symbolism mean care, enclose a graduated hat, one of the university students’ symbols.
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%!,)/( ( &3-#Brainstorming: our idea of health
Target definition
College health services and millenials needs analysis
Questionnaire writing and administration
Results analysis
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0 &)*' (. Business model definition > activation of a Free economic model
Promotion strategy definition > information desks, social networks, flyering nearby universities and healthcare partner centers
Rewards and point collection planning
App design
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— L — main screen
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PROFILE
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FUNCTIONALITIES
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The “Health bank” is a virtual bank that shows the points collected thanks to the medical examinations done
The “Repeat purchase” button
Some examples of purchases you can do thanks to the points collection
Points needed to purchase
Scroll button
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&), ( -*). *,) / .#)( Course: web media languages lab Duration: feb 2016/jun 2016 With: L. Banalotti, D.Banfi, M.Comerio, G.Franchi, G.Guffanti
During the web media langauges lab we tested ourselves with a commercial design and production. The sponsoring subject was a new service of teleportation, from which "Delorean", my group name. We chose an immediate storyline, focusing on the performers’ expressions and caring verbal and nonverbal communication. The final result received an excellent recognition by the art director Gaetano Vuado, our laboratory teacher.
my role: screenwriter, actor & editor
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Powered by TCPDF (www.tcpdf.org)
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&) #L ( ."()!, *"# ) - ,0 .#)( Course: sociology of communication, urban tales lab Duration: mar 2016 With: M.E.Conti, G. Montessori, M.Nuzzi, G.Salogni, I.Scardigno
Ethnography
= the study and description of different human societies.
Our group decided to examine and capture the soul of the historic centre of Lodi, an italian municipality located in Lombardy.
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혰 혱혰 혰
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0)# - : *& hot-spots
interviews E. Marazzoli, owner of the city’s oldest jewelery
A. Rinaldo, owner of a flower shop in Broletto Plaza
P. Rossi, manager of the “Teatro alle Vigne�
Lodi Cathedral
Victory Plaza
Castle Plaza and Carolin’ Island Park
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#) )& .# #. &# (# -) # & ' # -., . !3 Course: public & business communication Duration: may 2016 With: E. Della Longa, M.E. Conti, M. Gamba, G. Montessori, M. Nuzzi, G. Salogni, I. Scardigno
CioccolatItaliani is a well-known chain of concept stores with shops in Italy and United Arab Emirates. The company focuses on the client, its key concept is to make customers happy through the chocolate experience. W e chose CioccolatItaliani because, despite having a well-defined and consistent business philosophy, we noticed a lack of social media communication plan.
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#- )0 , : 0 &)* Social media analysis (Facebook, Instagram, Twitter, Pinterest, Youtube, Website)
> the website is the only efficient means of communication
Goals setting
Writing the editorial plan for the previously analized social media
Development of a innovative CioccolatItaliani’s mobile app and a new customer service
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˜ — In order to offer a more satisfying service, we designed a mobile app.The user will be able to access a vertical scrolling menu with different sections: - “Our history�, a short introduction to the brand’s tradition and values; - “The Menu�, an overall view on the products range; - “Recipes�, a section with links to Youtube video-recipes of some of the most famous CioccolatItaliani dishes; - “Map�, permits to find the nearest CioccolatItaliani store and gives driving directions; - “Choco-delivery�, this last section is the real innovation, and will be explained in the next page.
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") ) &#0 ,3 Choco delivery is the name both of the last menu’s section and of the new home delivery service. W ith this new functionality consumers will be able to book a table at one of the chains restaurants and choose products from the menu (ice cream, chocolate and cereal bars, fresh pastries and a selection of dishes) and have them delivered at home thanks to our round-the-clock home delivery service. Mo Moreover they can choose between online payment or collect on delivery.
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# %> &#!". /* 3)/, -. , Course: italian for communication Duration: oct 2014/may 2015 With: E. Bianchi, I. Biraghi, L. Boffi, I. Bosi, M. Bosisio, Fr. Brambilla
CIAK - Light up your star is a new talent show designed by the team “Talent-ed�. Because of the presence of many talents cooking, dance and singing related, the team decided to develop the directing theme. This is a real innovation in Italy. CIAK is a talent show in which aspiring directors have to deal with various trials in order to demonstrate their abilities in realizing short films, commercials, fashion films, documentaries... The best one will win a scolarship as best italian emerging director.
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. & (. 0 &)*' (. Previous directing talents
General features, participants, conductors, judges and guests
Voting system, elimination and ultimate prize
Detailed episodes structure
Gold and silver sponsors and adv strategies
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*#-) - -.,/ ./, upcoming movie trailer
Gabriele Muccino
official movie trailer
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Holi Dance Festival aftermovie
Giorgia Surina
publication on the event web page
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documentary about Rome
Alberto Angela
broadcast during “Superquark”
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commercial for Canon
Enrico Deluchi
publication on Canon social media
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fashion film for Giorgio Armani
Graziano de Boni
screening in the Armani’s boutiques
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short film
Pedro Almodovar Sofia Coppola
scholarship for a director’s school
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