FEI WANG AESTHETIC PORTFOLIO
Experienced in exploring social and culture movements and categories trends, synthesizing broad-level research to create design and strategy solutions, uncovering future-forward consumer insights and behaviors through primary and secondary design research, forecasting seasonal aesthetic trends and translating them into design pathways. Have strong passion for bringing excellent design to people’s life.
FEI WANG Trend Analyst Design Researcher Design Strategist
MY PASSION • • • • • • • • •
Design Research and Strategy Trend Forecasting and Analysis Aesthetic Forecasting and Strategy Consumer Behaviors Research Asian Culture and Consumer Insights Primary and Secondary Research Industrial Design Design Thinking Branding
AGENDA
Social-Culture Inspired Aesthetics
Visual Attributes for Benefit Spaces
Strategic Design Pathways
Seasonal Aesthetic Trends Forecasting
Social-Culture Inspired Aesthetics Aesthetic expressions come from socialculture trends, reflecting major changes in lifestyles, attitudes values, behaviors feelings and thoughts. Capturing these Social-Culture influenced aesthetics helps brand developers and designers prepare for the future consumer desires.
Project Example: Expressive Naturals Aesthetic Trends
Chaos Organization Aesthetic Trends
Social-Culture Trends
Expressive Naturals Shaken by the potential for extinction, we reconnect with our vitality through nature, realizing our relationship with the earth to seek comfort in and and resolving to change for the better.
Aesthetic Trends 1
Raw Authenticity In an increasingly fabricated landscape of slick synthetics and obscure intentions, our repentant pursuit is one of natural connection to sustainability and provenance.
• RAW • ORIGINAL • AUTHENTIC • TEXTURED
Aesthetic Trends 1
COLOR
Raw Authenticity
Earthen hues deliver the honest message of naturals.
In an increasingly fabricated landscape of slick synthetics and obscure intentions, our repentant pursuit is one of natural connection to sustainability and provenance.
MATERIAL
• RAW
The contrast of raw, pristine materials and modern crafts balances the reality of nature and our fantasy aspirations.
• ORIGINAL • AUTHENTIC • TEXTURED
FINISH Unprocessed surface presents the original texture and finish to create the illusion of intentional imperfections.
Aesthetic Trends 2
Agrarian Couture As a presenting of our fascination with depression-era culture, people are seeking slower time pleasures with pastoral luxury, natural motifs and modest materials.
• SLOW • NATIVE • BUCOLIC • IMAGINATIVE
Aesthetic Trends 2
Agrarian Couture As a presenting of our fascination with depression-era culture, people are seeking slower time pleasures with pastoral luxury, natural motifs and modest materials.
• SLOW
COLOR The colors from farmlands offer a rustic aesthetic and natural look.
MATERIAL Terracotta, Raw Porcelain and other lightly finished ceramic materials present a slowdown lifestyle.
• NATIVE • BUCOLIC • IMAGINATIVE
FINISH Handcrafted marks and unpolished surface bring a artistic imagination.
Social-Culture Trends
Chaos Organization In a world that is in a constant state of flux, our feelings of helplessness and submission cause us to take control of the chaos and create new hierarchies to redefine our success and prestige.
Aesthetic Trends 1
Powerful Clarity As the economy continues to erratically develop and decay, people are seeking out transparency and obvious value, with a hint of utility.
• PURE • CLEAN • ACCESSIBLE • FUNCTIONAL
Aesthetic Trends 1
Powerful Clarity As the economy continues to erratically develop and decay, people are seeking out transparency and obvious value, with a hint of utility.
COLOR Nuanced, purity hues, e.g., mint, jades and celeste, show a clean look with simple industrial functions.
MATERIAL Cast Glass cues utility, recyclability, durability and straightforward value.
• PURE • CLEAN • ACCESSIBLE • FUNCTIONAL
FINISH Enameled-Coated Finishes offer an approachable and easily cleanable surface.
Aesthetic Trends 2
Pared Simplicity At the end of an era of conspicuous consumption, people desire a shift toward simplicity and start to reassess value and focus on intrinsic meaning and connection.
• ICONIC • SIMPLE • MEANINGFUL • PURPOSEFUL
Aesthetic Trends 2
COLOR
Pared Simplicity
Bright tones with highly contrast colors precisely present the functions.
At the end of an era of conspicuous consumption, people desire a shift toward simplicity and start to reassess value and focus on intrinsic meaning and connection.
MATERIAL Streamlined, highly intensity material is used to draw the outline of the product.
• ICONIC • SIMPLE • SMART • PURPOSEFUL
FINISH Smooth and refined finishes communicate technological sleekness.
Visual Attributes for Benefit Spaces Based on aesthetic trends creating visual attributes with design words helps connect visuals with the verbal brief. Exploring possible color, material and finish pathways to represent the benefit spaces of a concept.
Project Example: Performance Color, Material, Finish Pathways
COLOR
Pure Black + Bold, saturated black + Concentrated power + Contrast with bright colors
SHAPE
Armored Defense + Emphasize strength + Protective structure + Fitted piecing
MATERIAL
Flexible Diversification + Facile elasticity + Stretched + Scalable materials
FINISH
Low Luxe Sleekness + Smooth but substantial + Opaque with subtle glow + Communicate premium refinement
Strategic Design Pathways Research and articulate aesthetic trends that connect to the attributes of the brand. Synthesize the aesthetic trends into design pathways and create an actionable design guidelines for designers.
Project Example: Healthy Fun
Simplicity Nature
Healthy Fun
Healthy Fun | Design Elements Color
+ Vivid Colors + Bright Tones + Eye-catching Contrast
Graphic
+ Playful Print + Catchy Character + Youthful Vibrancy
Font
+ Mixed Layers + Abstract Letter Form + Cute Roundness
Finish
+ Indulgent Gloss + Saccharine Finish + Dewy Highlights
Simplistic Nature
Simplistic Nature | Design Elements Color
+ Dusty Saturation + Vintage Look + Earthen Hues
Graphic
+ Historical Photography + Nature-inspired Pattern + Iconic Heritage
Font
+ Traditional Letter Form + Literal Seriousness + Newspaper-Inspired Printing
Finish
+ Authentic Material + Secondhand + Degraded
Seasonal Aesthetic Trends Forecasting As designers, we are keeping contributing to and being inspired by the global aesthetics. These emerging aesthetics influence from beauty products to food styling. Capturing cutting-edge seasonal aesthetic trends can help us create in-trend products to meet consumers’ desires.
Project Example: Color Midnight Blue Shape Molecular Connection Material and Finish Transparent Trust Print and Pattern Geometric Diversity
COLOR
Midnight Blue + Purer denim inspired + Mysterious energy + Far-reaching vision
SHAPE
Molecular Connection + Prismatic dimensionality + Crystalline structures + Faceted, connected elements
MATERIAL AND FINISH
Transparent Trust + Reveal inner structures + Layering organized + Sleek and smooth surface
PRINT AND PATTERN
Geometric Diversity + Multi-directional symmetries + Complex geometric system + Macro mixed with micro
THANK YOU!