YEARS
POST SHOW 2014 The biggest trade show for the food and beverage industries of Latin America has A name.
www.fispaltecnologia.com.br
Fispal Tecnologia, its 30th edition! If there is one edition that we could call historical, that edition was be this year’s. And not just for the launches that were presented by an international array exhibitors, but more because in June 2014, Fispal celebrated its 30th anniversary and in a market like the Brazilian market that is a privilege and achievement shared by few trade shows. The event, which started out in 1984 as a meeting for food engineers at the Palácio de Convenções do Anhembi (SP), today represents the largest event for the food and beverages industries of Latin America. This edition was marked by the diversified mix of products presented by the exhibitors, the innovating solutions for the business chain, covering the full range from one point to another. Discover, in the following pages, a little more about what Fispal Tecnologia 2014 was like and further guarantee your participation in 2015! It certainly promises to be an edition full of novelties and opportunities! Clélia Iwaki Group Director
THE TRADE SHOW More than
52,000 visitors More than
2,000
exhibiting brands
84 % have the intention
86 % gave a positive
95 % believe that it is
On average, each exhibitor expects to generate
of renewing for 2015
assessment of Fispal Tecnologia
a great place for networking and encountering qualified clients
R$ 1.652 million in
business through the trade show
Exhibitors Opinion
A highlight on the generation of business
“Fispal Tecnologia brought together all the clients our company serves, from the food and beverage industries to pharmaceuticals, among others. We offer high technology equipment for metal detection and weight controls, essential products in these sectors of the industry. Even in this World Cup year, we are optimistic about sales in the second half and, at the trade show itself, we managed to close the sale of an x-ray machine that accounts for 50% of our turnover”. Brapenta / Loma Systems | Fabiana Rocha, comercial Department “Many of our products are still unknown to the Brazilian market, such as motopolias used in conveyor belt transporters and equipment linked to the handling of material, and which offer hermetic protection, making them ideal for the transporting of both foodstuff and industrial products. During Fispal we closed two projects, one for a storage system and another large order for belt curves. Our expectations are to close further deals over the coming weeks!”. Interroll | Dirk Hahn, board of directors “The mark of this Fispal for the two companies goes beyond the joint venture. The amount of contracts and deals that we have initiated at the exhibition has been a record and beaten all our expectations, which were already great.” Isodure e Weger | Araan Carvalho, commercial director of Isodur Franz Kofler, commercial director of Weges for Latin America
93%
Our Visitors
91%
Opinion
analyzed Fispal Tecnologia as being in tune with what is happening in the market
agreed that Fispal Tecnologia is the best sector trade show in Latin America
74%
92%
88%
considered that the trade show either met or beat their expectations
of the purchasing decision makers considered that Fispal Tecnologia is the most important trade show to participate in
intend to visit the trade show in 2015
Where they were from
Europe
North America
25%
14%
4% Asia
International Presence
57% Latin America
What they do work with
41%
Food Industry
24%
Beverage Industry Chemical, Pharmaceutical and Cosmetics Industry Graphics Industry Service Providers
3% 4% 4%
Dairy Products Industry Processed Meat Industry Agribusiness Other Industries
3% 2% 7%
12%
81% of visitors
either influence or approve purchases at their companies. Relevance of each of the three sectors of the trade show:
82% 83% 65%
PROCESSES
PACKAGING
LOGISTICS
The 5 most interesting products within each sector:
PROCESSES Machines for the food
Industry
and Weighing Scales Machines
Industrial Automation Bottling Machines Ingredients, colorants and preservative additives
26% 21% 21% 20% 12%
PACKAGING Labels and Tags Film Flexible Packaging PET Packaging Bags
31% 25% 23% 19% 16%
LOGISTICS Conveyor Belts Boxes / Plastic containers
Fork-lift trucks Pallet Carriers Robots
24% 23% 16% 15% 14%
Positions
24%
Director
18%
Manager
11% 10%
Engineer Owner / Partner Coordinator / Supervisor 6% 5% CEO / President / Superintendent Buyer 5% Executive 4% Planner / Consultant 3% Administrator 1% Researcher 1%
12%
Other positions
Apart from the support and partnership of several printed and digital media vehicles in the sector, we also carried out an intense effort through our press office in the months preceding the trade show
in the media
There were 234 articles in newspapers, magazines and websites from all over Brazil and further in other countries such as: Argentina, The United States of America, Italy, France, Germany, The United Kingdom, China and Turkey. Apart from this, the spontaneous media both pre and post show, which was measured through clipping and monitoring of the social networks, registered a growth of 70% in relation to the previous edition.
CHOOSE YOUR PLACE IN THE LATIN AMERICA MARKET
The biggest trade show for the food and beverage industries of Latin America has A name. In its 2014 edition, Fispal Tecnologia brought together more than 52,000 visitors from the main industries in the country, 81% of which were purchase decision makers. On average, each exhibitor expects to generate R$ 1.652 million in business initiated during the trade show. Participate in the 31st edition of Fispal Tecnologia and obtain great results for your company too.
Contact us and guarantee your special conditions: international@informa.com +55 (11) 3598 7829
www.fispaltecnologia.com.br Support
Member of
Promotion and Organization