Flux Magazine Style Guide 2013 by Felecia Rollins

flux

“THE PURPOSE OF FLUX IS HAPPINESS” Tom Wheeler

STYLE GUIDE

Your go-to manual for design visions & inspirations

Visions & Inspirations LET’S DARE TO STEP OUT OF OUR COMFORT ZONE AS DESIGNERS. TRY TO KEEP IT CLASSY BUT TAKE RISKS.

timeless YET BOLD WE MUST BRAINSTORM WAYS TO MAKE OUR DESIGNS EDGY, EASY-TO-READ AND INTERACTIVE.

SERIF FONT FAMILY/ BASKERVILLE

COWGIRL CULTURE HERE COMES THE SUN

lucy in the sky with diamonds

BUZZING BEES

Hey yeah I wanna shoop baby

ONLY THE GOOD DIE YOUNG

Shenandoah River I Like the way you work it glam night baby flowers in her hairrrrrrrrr

Blue jean baby, L.A. lady, seamstress for the

SAN-SERIF FONT FAMILY/AVENIR

GIDDY UP COWGIRL ya had a busy day today,

LET IT BE, THERE WILL BE AN ANSWER Sing for the laughter, sing for the tears UNBELIEVABLE BLUE EYES

take a sad song and make MACARENA, MACARENA

Pop some tags

YOU CAN’T HAVE ANY PUDDING UNTIL

Throw some glitter, make it

WILD THING, YOU MAKE

TOOLS OFtrade THE PAGE SETUP

8.5’ x 11’/ Letter size Bleeds/ .125’ Margins/ 3p0 all around

A FEW UNWRITTEN RULES: Keep all elements AT LEAST one pica away from each other. Don’t be afraid of white space! We like white space. Also, be sure to use the baseline grid. When using the baseline grid guide, try to keep elements two to three baselines all the way around the outter sides of your page. We’ll go over this, don’t sweat it.

SUBHEADS / DECKS

Typeface/ Up to you! Size/ Up to you! Leading / Any, upon discussion *Feel free to stagger your deck if you’d like, it looks pretty rad staggered.

There is this little place out in the wild, wild west and its not gone yet, skyrises and flshing lights aren’t all they are cracked up to be. Cowgirls at their finest rant and rave about their quality of life. Imo dolupta tuscipit di sunt estis sum licilles eveliquo berem. Itae volenducil excersp errunt et quo magnam suntibus, consequunt quuntor asi dellorum sapieni enimosae nimus eos

FOLIO

Typeface/Avenir Size/ 8 Spacing/ six spaces between page # and words

BUG

Design/ Flux X glyph Color/ Any color your heart desires

FLUX STORIES.COM

PULL QUOTES

Typeface/ Same as headline Point size/ Up to you! Leading/ Up to you within reason! Alignment/ Up to you within reason. Play around! Take Risks!

“WE’RE IN THE COMMUNICATION BUSINESS. IT’S FUNNY HOW MANY OF OUR PROBLEMS ARISE FROM LACK OF COMMUNICATION.” Tom Wheeler

DROP CAPS

“THINKING IS TIME WELL SPENT.” Tom Wheeler

THERE IS NO SUBSTITUTIE FOR GREAT REPUTATION -- AND, YOUR MAGAZINE HAS ONE. Tom Wheeler

Typeface/ Up to you but be sure to match the headline Size/ The bigger the better! *Tip/ Your drop cap should not match the body type.

BYLINES

“ I DON’T THINK YOU CAN WRITE IF YOU DON’T READ A LOT. Tom Wheeler

simolor rae nemolore liciendit aspe mi, ut lam doluptatiate landa voluptatur reprovid eat. Expe a volore pratemo quidebit volorep udaerum estempo runtia dolessitaqui ommodit aborem quostibus alibus volo dolorep udistis similitin pos estio bea cum que soluptatis mo di officiis sedipsante offic tempori onsedit ad ma ipiet porum, et qui doluptu repraturem ut eum con nonsenisqui tentur sit re eossequiam rectatur, as ad que parcimusa

WORDS LISA HEYAMOTO & PHOTOS TESS FREEMAN Typeface/ Avenir Size/ 11 ‘WORDS’ & ‘PHOTOS’/ Light weight ‘NAME’/ Heavy weight Color/ Use complementary colors to what you’ve already picked.

BODY COPY

HEADLINES

Typeface 1/ Avenir font family Avenir, Avenir Next, Avenir Next Condensed Typeface 2/ Baskerville

JUMP LINES

Typeface 1/ Avenir Weight/ Light Size/ 8

Typeface/ Chapparal Pro Weight/ Regular Point size/ 9.5 Leading/ 12.5 Alignment/ Justified Indents/ 0p10 Ihicat vidit. Ox nondam ompotiquit inpra coen vatiame ntillabissum pro probut oc re ne esicit. et auteatque es potast qua L. Graccia consuli cepses en Ita vastiae patiem, ver haliu sultus conductum unum, nit, caperit ductus vil hem, ala rem inem et L. Vivirmis; Catios,

CONTINUE TO PAGE 8 CONTINUED FROM 14

GUTTERS

Gutters/ open to 2 pics + hairline [.25] between text columns, equal to text Ihicat vidit. Ox nondam ompotiquit inpra coen vatiame ntillabissum pro probut oc re ne esicit. et auteatque es potast qua L. Graccia consuli cepses en Ita vastiae patiem, ver haliu sultus conductum unum, nit, caperit ductus vil hem, ala rem inem et L. Vivirmis; Catios, tumusse diistrae conferi, dum in senatiae publicae in virteroricae culicatus. Tionum ia in tebem ia tam re, potifesse dentest iendam nos consus iam die obunum hoctuus areis et con vigil visse fue num orudam et L. Udem vigilies perum aurimus, quod Cuperce niusulat dem nequi consu et pultora ditrum re, que addum labem. Abus Mae iam, nonihilin tanum prid for

quam, din virit ant. Perite fatquas tortem audam deesina, dempore tiquod mei sus orentelina, ni perfex nes? Simist escient. Habem sum iacte, tatia? Occiis senam huscis rei publius vignon diis, que iae novernunum defac tabitusu quonfenatuit gra nostraed confex nictor hossedienir ut in Ita etortem pulos auc re tam, quam popoentem quod facis clus in sen Etrei sterfes facternum res, qui ina cla incus simusci enicaeque acciam ius, et; hoccitrum iae nos tu morae no. Ercenesin tem in hosta, esultusquo novenducit C. Gitil ut vidiu quam dium halabescris? que essimmorum sedem, consusque haberce rudacit nontuam inteatum

PHOTO CAPTIONS

Typeface/ Baskerville Italic Glyph/ u In correct direction Size/ 8 Leading/ 9

u Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

color palette

0/95/100/0

0/75/80/0

0/55/60/0

0/35/40/0

0/15/20/0

0/60/100/0

0/45/85/0

0/30/85/0

0/20/50/0

0/10/40/0

0/10/90/0

0/8/80/0

0/15/60/0

0/4/40/0

0/2/20/0

40/0/100/0

30/0/80/0

20/0/60/0

15/0/40/0

10/0/20/0

100/0/35/20

80/0/25/20

60/0/20/15

40/0/10/8

20/0/8/5

100/60/0/0

85/45/0/0

65/25/0/0

40/15/0/0

20/8/0/0

40/100/0/20

20/80/0/15

15/60/0/10

10/40/0/8

8/20/0/5

THINK BOLD WITH COLOR. IF THERE IS A COLOR YOU WANT TO USE THAT ISN’T SHOWN HERE, NO PROBLEM. LET’S CHAT AND YOU CAN USE IT.

take risks TRY USING:

LINES

SWOOPS/ DIRECTIONAL LINES DID YOU KNOW? 78% of rodents that are found in student housing carry illness?

SPEECH BUBBLES

“THINKING IS TIME WELL SPENT.” Tom Wheeler

INFOGRAPHICS

GRAB BAG

ASF’S [ALTERNATIVE STORY FORMATS]

Use these like a break out box. This can add to your pages and make tid bit information more accesible for readers.

u DID

YOU KNOW?

GLYPHS

Style/ Modern Pictograms Type/Regular

`1234567890-=qwertyuiop[]\asdfghjkl;’zxcvbnm,./~!@#$%^*()_+QWERTYUIOP{}}|ASDFGHJKL:”ZXCVBNM<>?

THE

TAKE TYPOGRAPHICAL LEAPS!

Otat ma cum, quati doluptat vendu-

cit, vid mod unt officiam iundita num quam veleseq uidenia tibus. Lis molupicius, sam, seque volecum cum aligenim que nat voloris eatecatus-

da est acia si corro tecupit apita imus nullore ndicto molorum ut preperrum

IMO DOLUPTA tuscipit di sunt estis sum licilles eveliquo berem. Itae volenducil excersp errunt et quo magnam suntibus, consequunt quuntor asi dellorum sapieni enimosae nimus eos nim PORRO ENDAE NUM FACCATES cumet dolorepro ium aliqui doluptatam, nonsequi omnimusci oditas eati re net omnimin re nonsedi quis adi aut eos et occus velliquas inusci consequo doluptatur rem et fugit alita voluptatur

â&#x20AC;&#x153;THE PURPOSE OF FLUX IS HAPPINESSâ&#x20AC;? tom wheeler

limited access WORDS MAYA BROWN & PHOTOS TESS FREEMAN

Nost L. Nos, sum publin Etrenat ienati, consit vir peret; id pertemn essider ivatimovenia inc fate virmantem adeli comnitaste, cus? Dum publiactere tu sulicutum eruncultum ocae, et vignoximus fuius. C. Vala caellabentra de potiquis essultist? Romperat, catus desimilicae mendina temussa niceres tinerrae publiqu odint. Adestri picerem, C. Fordicient? O tus contela auciac re in sperceri patium tem us conit adetime nost vere norbite tanteris et pris tus consulium fue auterev itasdam. Mula in niquam noridenam dum temus adduconsus auconiquis, vasdacia clum detemursus in at. Ahae et, clabulo caperdiu idiis cae quodium

ocullari te temenate, delus etiontem, caes halis ex me ad rebatus cem, essul vemurae muscent iferdicae, quampli busquon deme in prit qua venam inatique tam merio hos hucieme iae parivitate con acercem pontiostra peconfir horustrum es molici CONTINUE TO PAGE 56

Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

FLUX STORIES.COM 55

clum detemursus in at. Ahae et, clabulo caperdiu idiis cae quodium ocullari te temenate, delus etiontem, caes halis ex me ad rebatus cem, essul vemurae muscent iferdicae, quampli busquon deme in prit qua venam inatique tam merio hos hucieme iae parivitate con acercem pontiostra peconfir horustrum es contia molici publiquemum egilinam hiliu et consit ressena, in pro inpract amquem ma, publissil hori etorato rionti etia noximanum clum fatuidem andii cons con videm ego teris bondita mdienarior ut voltur. Si confectum speri, sederei patqui confertem ia

fLUX STORIES.COM

“ I DON’T THINK YOU CAN WRITE IF YOU DON’T READ A LOT. Tom Wheeler

Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

Borio eum hilibus untiis eturis etus ma sit maximag- u

12 FLUX STORIES.COM

hyphiest DESERT BLACK ROCK CITYâ&#x20AC;&#x2122;S

There is this little place out in the wild, wild west and its not gone yet,

skyrises and flshing lights arenâ&#x20AC;&#x2122;t all they are cracked up to be. Cowgirls at their finest rant and rave about their quality of life. WORDS MAYA BROWN & PHOTOS TESS FREEMAN

Otat ma cum, quati doluptat venducit, vid mod unt officiam iundita num quam veleseq uidenia tibus. yes the hsj dssds jajup ewamm quos simolor rae nemolore liciendit aspe mi, ut lam doluptatiate landa voluptatur reprovid eat. Expe a volore pratemo quidebit volorep udaerum estempo runtia dolessitaqui ommodit aborem quostibus alibus volo dolorep udistis similitin pos

quos simolor rae nemolore liciendit aspe mi, ut lam doluptatiate landa voluptatur reprovid eat. Expe a volore pratemo quidebit volorep udaerum estempo runtia dolessitaqui ommodit aborem quostibus alibus volo dolorep udistis similitin pos estio bea cum que soluptatis mo di officiis sedipsante offic tempori onsedit ad ma ipiet porum, et qui doluptu repraturem ut eum con nonsenisqui tentur sit re eossequiam rectatur, as ad que parcimusa velis et provid quis el molupti atiaspicil modionsequo mi, qui aut que non est dolupta sum reperep eribusciur? Orum, ventia es desti quia postiistis rerro exceatas

in dust WE TRUST 14

FLUX STORIES.COM

Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

uos simolor rae nemolore liciendit aspe mi, ut lam doluptatiate landa voluptatur reprovid eat. Expe a volore pratemo quidebit volorep udaerum estempo runtia dolessitaqui ommodit aborem quostibus alibus volo dolorep udistis similitin pos estio bea cum que soluptatis mo di officiis sedipsante offic tempori onsedit ad ma ipiet porum, et qui doluptu repraturem ut eum con nonsenisqui tentur sit re eossequiam rectatur, as ad que parcimusa velis et provid quis el molupti atiaspicil modionsequo mi, qui aut que non est dolupta sum reperep eribusciur? Orum, ventia es desti quia postiistis rerro exceatas inctum rernate mporempost, simus escidessum ant doloreptur sincto in nis derrovit rerovitius remos si nullat lab iuntem excessit aut remporem fuga. Iciae milit voluptatiis simos dolut doluptas nimagniet optas is andesti stibusam ut imuscie ntorumquo volliam es ad exere, tem consed milicil iquaerate occae volorup tatenit am am ad ut que doluptatiam aborro eosto eate laut laccabo rionsecto iniam, optatib usciatque plabo. Et il maionse ndigeni que pla nis int volupta consequ oditas quae pedi sa consectibus, cuptatur? It quamus deles pro omnis experfe ribernam, con rehentus atuscipsus cum volores aliquas pient. Ulles ex eum que ea ipit ut fugiam iuressi sequias si omnihil ilia voluptur, suntior rovitatur, is alignisquiam quatiunt, sum aborepelecum fuga. Digenditem. Itatibus, in nulparum fugiandae voluptur sam iumque occulpa volore net apienisci te mi, comnit labo. Nequasperit mil idessit et offic totatur autem que officil mil ium eostotamus dunt, aut restia porepud itendem abore et autem labo. Gendae dia quis si sitetum eosam dolupta qui officate volent dolore, to essequid que optat et quas mi, voluptatus, ernatur rerchil iscipit voloriberi intur, endis aut abor am ium que sed est faccaestrum nostion sequos aut lauda quam nobit, cum utem latis et que laccus, officatis sim ipis conseque con reribusdanim volendelis sant, ut

FLUXSTORIES.COM

“WE’RE IN THE COMMUNICATION BUSINESS. IT’S FUNNY HOW MANY OF OUR PROBLEMS ARISE FROM LACK OF COMMUNICATION.” Tom Wheeler

DID YOU KNOW? 78% of rodents that are found in student housing carry illness?

Borio eum hilibus untiis eturis etus ma sit maximagnis untiis eturis etus ma sit maximagnis

PUT ANOTHE Nickle in yo. “THE PURPOSE OF FLUX IS HAPPINESS” tom wheeler

HER

“THINKING IS TIME WELL SPENT.” tom wheeler