In- 'k채g n - 'to e
In- 'k채g n - 'to e
Selected works of Felicia Antoinette Chiarello
S C H O O L Academy of Art University, School of Graphic Design C O U R S E Senior Portfolio I N S T R U CTO R Mary Scott
D E S I G N E R Felicia Antoinette Chiarello T E L E P H O N E 707 287 8015 A D D R ES S 659 Fillmore Street, San Francisco, CA E M A I L Fchiarello87@yahoo.com
B I N D E R Y Giant Horse, 1336 San Mateo Ave., S San Francisco P R I N T I N G The Key, 5851 Ocean View Drive, Oakland, CA P H OTO G R A P H Y Felicia Antoinette Chiarello T I T L E O F T H E B O O K Incognito
T Y P E FAC E S Scout, Calisto S O F T WA R E Adobe Suite 5.5 T E X T STO C K Finch 100 text
Š 2012 All rights reserved. No part of this publication can be reproduced without express permission from Felicia Antoinette Chiarello.
For Toni
Being Incognito
The dictionary defines incognito as masking one’s identity. But there is more to the process than how simply it can be defined. A designer researches every station of life, understands and accepts the circumstances, and uses their experiences to become another person with each project they undergo. Only then, can a designer obtain the inspiration needed to honestly and effectively communicate the idea. With each project, I wear a different mask, but the voice is mine. My portfolio will showcase eight of the masks I once wore.
S E L E CT E D WO R KS
009
Never beta, a meta America
091
I n s t r u c t o r : RO LA N D YO UN G C l a s s : PRINT _ 2
019
But does it fit in my pocket
I n s t r u c t o r : T H O M AS M C N U LT Y C l a s s : PAC KAG I N G _ 4
097
Meat me in 2064 I n s t r u c t o r : ARIEL GREY C l a s s : T YP O G RA P H Y _ 4
I n s t r u c t o r : T H O MAS MCN ULT Y C l a s s : PACKAG I N G _ 3
117 027
Dame el tequila blanco, por favor
Painting a type portrait
Put a shoe in it I n s t r u c t o r : T H O M AS M C N U LT Y C l a s s : PAC KAG I N G _ 3
I n s t r u c t o r : ARIEL GREY C l a s s : T Y P O G RA P H Y _ 3
131 043
It’s like an art commune with out all the hippies I n s t r u c t o r : T H O MAS MCN ULT Y C l a s s : PACKAG I N G _ 4
069
Just because you drink your coffee standing up, it doesn’t mean you are European I n s t r u c t o r : TO DD H E DG P E T H C l a s s : I DE N T I T Y _ 2
Other identities
Fe l i c i a A n t o i n e t t e C h i a r e l l o
1 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
009
Never beta, a meta America
I n s t r u c t o r : RO LA N D YO UN G
A subsidized health wellness program.
C l a s s : PRINT _ 2
OBJECTIVE
Today, there is a big disconnect between diet and health among low-income people that calls for a nutrition intervention to educate people on inexpensive, healthful eating in a structured environment, and diet-disease relationships. Changes at a policy level should be considered to increase affordability and accessibility of healthy food in low-income neighborhoods and through federal food assistance programs.
S O LU T I O N
F a l l Te r m 2 01 1
To create a prototype for an automat machine, that helps inspire a proper connection and communication with today’s modern day fast foodies and the food they eat. The machine will monitor intake and make you aware of what you are eating with a printed receipt. The food will be put together by renowned chefs and nutritionists to ensure optimum health without sacrificing taste. Cutting out the middleman, the process goes directly from chef to consumer, in a fast and easy way while keeping prices low by dramatically reducing labor costs. FARE supports domestic reform by helping change America’s diet to reduce health problems like cardiovascular disease. Billions of dollars are spent a year on diet related surgeries. This program promotes healthy eating and a cheap, easy way to replace fast food tendencies, therefore reducing risk of heart disease across America and the amount of health care needed for the American people from the government.
Project 1
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
011
Project 1
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PRINT _ 2 I n s t r u c t o r : RO LA N D YO UN G
013
Project 1
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PRINT _ 2 I n s t r u c t o r : RO LA N D YO UN G
009
Project 1
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PRINT _ 2 I n s t r u c t o r : RO LA N D YO UN G
017
Fe l i c i a A n t o i n e t t e C h i a r e l l o
2 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
019
But does it fit in my pocket
I n s t r u c t o r : T H O MAS MCN ULT Y
Mini meds for big diseases.
C l a s s : PACKAG I N G _ 3
OBJECTIVE
The goal for this project is create a user-friendly line of products made for the many different needs for different people that suffer from Parkinson’s Disease. Using professional yet friendly color combinations, that will be attractive to medical professionals and people with Parkinson’s. I will create a line that people can depend on everyday, whether they need it everyday or not. The bottles themselves will cater to their specific needs while maintaining their personal safety.
S O LU T I O N
F a l l Te r m 2 01 1
The solution was to design a simple, non-invasive method to receive your daily dose of Parkinson’s medication. By using a patch that is on a timer to dose you on the schedule prescribed by your doctor. With each dose, the patch is saturated with the correct amount of medication each time, depending on your needs. This eliminates the need to carry around all the pills needed and reduce the risk of the patients freezing up between doses. The bottles are small enough to fit refills in your pocket and fit securely in the recommended arm band that looks like nothing more than a sports band around your arm.
Project 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3 I n s t r u c t o r : T H O MAS MCN ULT Y
021
Project 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3 I n s t r u c t o r : T H O MAS MCN ULT Y
023
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3
I n s t r u c t o r : T H O MAS MCN ULT Y
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 2
025
Fe l i c i a A n t o i n e t t e C h i a r e l l o
3 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
027
Painting a type portrait
I n s t r u c t o r : ARIEL GREY
A conference on Type Branding.
C l a s s : T Y P O G RA P H Y _ 4
OBJECTIVE
To allow the audience to learn about the psychology of branding through Jungian personality theory to get a better understanding of how they are targeted in the marketplace when it comes to branding products and even people. Carl Jung, in 1913, found in his cognitive studies that there are 16 personality types made up of four dichotomies. The conference with utilize these theories to allow the audience to learn about themselves through a series of psychological typographic experiments to better understand what it means to be the type they are. Living in a world were consumerism is at its greatest, we, as consumers, need to better understand marketers and their schemes, and we as marketers need to understand the psychology of our target audience to better brand ourselves and send out a clear message to those we want to see it.
S O LU T I O N
F a l l Te r m 2 01 0
The solution was to create a conference what allows advertisers to understand the consumer and consumers to understand the language of advertising and how they can work together to help each other. Using Carl Jung’s theories of underlying archetypes and matching each archetype to specific typefaces, the consumer can get to know which typefaces are used to target them in the everyday marketplace.
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 0
C l a s s : T Y P O G RA P H Y _ 4
I n s t r u c t o r : ARIEL GREY
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 3
029
Project 3
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 0
C l a s s : T Y P O G RA P H Y _ 4 I n s t r u c t o r : ARIEL GREY
031
In- 'k채g n - 'to
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
e
RECOGNITION PROCESSING [e.g., feature matching, hypothesis testing]
OUTPUT OF AUDITORY PERPHERY [e.g., neural spectrogram]
CONSCIOUSNESS OF SPEECH AND MEANING
LEVELS OF PROCESSING
LINGUISTIC REPRESENTATION
MEMORY CONTENTS WORLD KNOWLEDGE
SPEECH PRODUCTION
LEXICON PHONETIC KNOWLEDGE
THE HEARER
Project 3
T IN
EN
TION
MEAN IN
G
+
033
LINGUISTIC
WORLD KNOWLEDGE
INSTANTIANTION
SPEECH PRODUCTION [e.g., motor commands to vocal tract] LEXICAL KNOWLEDGE
PHONETIC KNOWLEDGE
F a l l Te r m 2 01 0
THE SPEAKER
LEVELS OF PROCESSING
C l a s s : T Y P O G RA P H Y _ 4
I n s t r u c t o r : ARIEL GREY
SYNTACTIC KNOWLEDGE
Project 3
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
037
Project 3
039
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 0
C l a s s : T Y P O G RA P H Y _ 4
I n s t r u c t o r : ARIEL GREY
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 3
041
Fe l i c i a A n t o i n e t t e C h i a r e l l o
4 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
043
It’s like an art commune without all the hippies
I n s t r u c t o r : T H O MAS MCN ULT Y
Okay, there are some hippies.
C l a s s : PACKAG I N G _ 4
OBJECTIVE
To create a new brand identity and packaging system for our art store that offers inspiration to the artist and links them with the art community while being environmentally conscious in our packaging decisions. The design will showcase the elements of design (line, color, pattern), abstract/geometric shapes, cardboard material.
S O LU T I O N
S p r i n g Te r m 2 01 2
Our brand offers inspiration to all artists and our customers will experience an emotional connection with the brand and become a part of the art community when through come to our store and actively engage in community based events and workshops. To be an artist means something to us and we believe that each of our customers, no matter age or experience, is an artist in their own way. Our sub-brands cater to different audiences and each has a unique personality. The Children’s line will be friendly, inviting and non-toxic. The Mid (Craft) is for those that do art on the side, as a hobby, or are looking to start creating without paying for high priced supplies. The Premium line consists of our top grade products for professionals. The Collective, with its various events and workshops, will create an active artist community. Our customers will be welcomed into this arts community and encouraged to create no matter skill level or age. Our store will provide the tools and space needed for children to create art in the hopes of fostering a positive form of expression and creativity, while allowing families to spend time together.
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4
I n s t r u c t o r : T H O MAS MCN ULT Y
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 4
045
SUB BRANDS
P R I VAT E B R A N D
CAT E G O R Y Cafe, Lounge A D J E CT I V ES Creative, Artsy, Urban TA R G E T M A R K E T Creatives of all ages
CAT E G O R Y Professional Art Supply
CAT E G O R Y Craft Art Supply
CAT E G O R Y Craft Art Supply
A D J E CT I V E S Skillful, Polished
A D J E CT I V ES Artful, Practical
A D J E CT I V E S Educational, Friendly
TA R G E T M A R K E T Career Artists
TA R G E T M A R K E T The Hobbiest
TA R G E T M A R K E T Children Ages 3-11
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4
I n s t r u c t o r : T H O MAS MCN ULT Y
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 4
047
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
049
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
051
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
053
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
055
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
057
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
059
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
061
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
063
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
065
Project 4
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
067
Fe l i c i a A n t o i n e t t e C h i a r e l l o
5 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
Just because you drink your coffee standing up, it doesn’t mean you’re European.
I n s t r u c t o r : TO DD H E DG P E T H
A LaPavoni rebrand + global cafe.
C l a s s : I DE N T I T Y _ 2
OBJECTIVE
Since it’s conception in 1905, the premier Italian coffee machine manufacturer, LaPavoni, has been rebranded many times to keep up with the constant changes of the last century. My goal was to, once again, brand this company and bring it into the 21st century.
S O LU T I O N
While holding onto the equity of the LaPavoni brand that has lasted through the decades, I used all the elements of the existing logo to recreate the brand but keep that old world, traditional Italian grandfather feel. By updating the typeface and applying the system to a simple universal grid, it helped to bring out the simplicity and boldness of the typography. Since most great ideas in Italy are scribbled onto the napkin of the espresso that inspired the idea in the first place, I brought in a complementary hand done typeface.
S p r i n g Te r m 2 01 1
The LaPavoni Caffè was created to expand the brand around the world. The purpose of the cafe was to spread the ideals inspired by Italian coffee culture.
069
In- 'käg n - 'to
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L IINOT EG R IT Y
e
S. ECT
S. ECT
S. ECT
hy g ra p Ty p o S P. 1 i SA N at a vo n P 2 Fo rm P. onal ti e p O Usag P. 3 d a rd e n ta S Usag le b P. 4 a c A p p li P. 5
ION A
ty te g ri
In P. 1 t USP e ig h P. 2 um H M in im u it y q E P. 3 l in a h ic O ri g G ra p P. 4 n d a ry Se c o P. 5 te Quo P. 6
and logo the e new se th onor u h to to s you ssible e help te way po id u g nd pria K IN G rebra appro WO R voni most HEN LaPa d. in the CE W bran hics EREN w F e E n R grap e TO y of th ST E R equit A PO
B ra n d S. C
G u id e
U T IL
li n e s
IZ E T
U ID H IS G
ION B
A F E TYP
P. 1
ION C
r C o lo P. 1 Logo B&W nds P. 2 g ro u c Ba k P. 3 THAN
K YOU
loped deve ially c e p s d only reate were o ace c aces f f e e t the p p n y y t t ese Two ustom d to repr . c o a g is lope the lo logo deve ly for ially ed on t spec a e r ace c typef
E AS
WO R
DMA
RK
P. 2
e t n a c i r b Fab é f f a i C d o n a i l Ita
H359
/ B81
/ S40
H148
/ B94
/ S56
H152
/ B38
/ S20
H330
905 Dal 1
/ S15
FICO
caffe e per
M IN IM
hin
Macc
E IG UM H
1.25”
/ B59 / S0
A R SH RS O C O LO
DES
M AY
T IL BE U
IZ E D
2 011 NNO
. na. th e re 'i ta li a e out s o a ll a ch in er m s p re s e th o e a ff ny c a il e r k li al ba ke u n i b e re y ma t th e oda d o th a ll a m p re s s do de s n e o f m o tt o il shot in tu e a ch e poi te in ro p a e ta s in E u u n iq u i a rs e te nd i c re a il d iffo avo n vo ri to y LaP , h a fa re d b s e ri e fa c tu u in n a ta li z z a a re m e rc ia th a t in e s comm M a ch s e re ad es a m Pri
M
ALE ANU
U N IQ
EL UE S
S. C
M Project 5
HT
P. 3
/ B 10
51
ER
GRA
/ B67
H240
OT H
MA
LE NUA
POS L IN G
A
IT IO N
UR T C A F ANU
IN
ART E H T G
O
ION T I D A F TR
AL
E QU
R
SSO ESPRE
I N O V A P a
L D
IT Y F
P. 4
S p r i n g Te r m 201 1
82 0/S
F
C l a s s : I DE N T I T Y _ 2
any’s comp o the ot be n d can ut an . slow
I n s t r u c t o r : TO DD H E DG P E T H
E
E N O E C A
Pa v o
N n i SA
S
P. 2 65 / 1
he d in t e use ere pefac w y t s e e h ac typef any. T m comp . Two is a custo f the used o o is g y t it lo e ali e c h in t la ig e or nly p sed in the o ent th ace u epres It remains typef e h T d to r . . o any e log comp for th f the lity o a in orig
1 / 16
VONI 0 - PA
E D BC Bold SANS
d ense
Cond
A / 250 22/ 27
1
D
ONI - PAV
SANS
Light
56 234
A C
O P T IO
NAL
FORM
r egula ANS R ONI S - PAV YZ X UVW yz RST vwx OPQ rstu LMN !?() opq IJK @ n H # m G 0& jkl DEF 789 ghi ABC 456 def 123 abc
AT
E x te
A
nded
F ixe d
B
A
C
A p ex
W id th
-B d M id li g n e
H e ig Cap
E F
HO
x is re d A
Equa
ht k in g
Y WX S Bold TUV I SAN QRS AVON 50 - P NOP xyz M w L v tu JK qrs GHI nop DEF jklm ABC () ghi @!? # def c & b 0 a 789 456 123
2 7/ 11/
7
P. 3
C e n te
009
VWX U T QRS xyz P O N w KLM qrstuv J I FGH lmnop E D k ABC efghij !?() @ # d & abc 890
B
D
K J I FGH
250 7/ 11/
A T N RIZO
A M R L FO
0.8 x
l Tra c
ase
5.6 x um Minim
Heigh
t
6 mm
tal fo
rizon
* Ho
ical fo
e vert
hen th
nly w
sed o
is u rmat
on
licati
e app
suit th
s not
doe rmat
12 mm
E L B A CEPT
19 mm
STA N
25 mm
S. A
Y T I U Q E D N A R B G N I W E I REV O R IG
IM
M 10 C2 /
ED ED R P R OV
SECO P. 5
C 10
N DA
n top
ark o
ght o
the ri
o
of log
ND
92 0/Y
8 / M9
RA RY G
/ K0
0 / Y 10
P H IC
ered
E - Alt S
f th e a ny o most d in m ti lize s th e d wa wn u n ro ra c . We b Th e oni ye a rs av e P a th al L of hout o ri g in p a rt ro u g le th rt a n t b o a p fi im y in id e n ti as an to s ta d it w eded e e id n c d de ny a n ompa th e c . b ra n d th e re
RED IN A L
ark to
gom
D - Lo
ordm A-W
SE AL U
BRA
UNAC
tered
ff cen
B-O
in l
ark
m Word
ange
F - Ch rt ny pa
ing a
mov C - Re
/ K5
C I H P A R YG
scale
E RT IC
IN A L
GE
TE V P R IA
IG E OR
A D US
PRO IN A P
TH FROM
P. 4
DA R
APPL
IC A B
P. 5 1
S LE U
a ck a -3P AG E
g in g
Exam
p le s
i
Project 5
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 201 1
C l a s s : I DE N T I T Y _ 2 I n s t r u c t o r : TO DD H E DG P E T H
073
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 1
C l a s s : I DE N T I T Y _ 2
I n s t r u c t o r : TO DD H E DG P E T H
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 5
075
Project 5
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 1
C l a s s : I DE N T I T Y _ 2 I n s t r u c t o r : TO DD H E DG P E T H
009
Project 5
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 1
u
FA B
by
fo
BRICAN
TE
PRESSO
er
an
ES
nd
r
I
DI
DI
ua
L A PA V O N G
C l a s s : I DE N T I T Y _ 2 I n s t r u c t o r : TO DD H E DG P E T H
079
I TA L I A
teed
Project 5
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 1
C l a s s : I DE N T I T Y _ 2 I n s t r u c t o r : TO DD H E DG P E T H
081
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 1
C l a s s : I DE N T I T Y _ 2
I n s t r u c t o r : TO DD H E DG P E T H
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 5
083
Project 5
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
085
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
R O
U
TU
RE R
UFA C
IC E
P L
E M
& S
N E
Z I O
T A
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
LIA N
ES
O
SS
PR E
A L ITA
E
ING S
OU R
Y
BR
N
OM A
S
Project 5
T IT AL
IAN
ESP
IRS
HE F
ANNO2011
P
T
RE
RI
ITZ
CH
ER LA ND
ER
SP AI N BA RC EL O
PROMO POSTER SERIES NO. 1 OF 2
UN H
UR T
Y
IJI
IN
NG
CH
AN
BE
RM
KF
GE AN
IC
FR
NA
M
LA ND S RD AM
TH
ST E
NE AM
Poster Series - Guidelines Personal Promotion - Mailer
ZU
SW
S E
R E A
C
YO
JA PA N
TO K
PO
ITA ILA
LY
CE
EN GL AN D ND ON
PA V
espresso@lapavoni.it lapavoni.it
LaPavoni S.p.A Via Privata , 7 20 098 San Giuliano Milanese ( Mi lano) IT - Tel. + 39. 02. 9821787 - IT - Fax. + 39. 02. 9821787
N SIT AN O
M
AN
IS
FR PA R
LO
La ON W i I IS th th th i SH op s co e La AR m en Pa p ar IN o u t h e a ny vo n G tra ir nd La a TR s di gr ebra AD t i o t h e Pa v e o nd at w ns n TI an ON in orld i CA as th ,t FF a is d th e h È e hi op BAR tod e pe st ay or op po to , y le r w tu of b es nity ring e ha tha UN t pr v ITE es to s to y e d hel so D ha ou eci p to NE S . re TA W an ded m TE in YO d to ak e S CH Ita p RK IC ly eop ’s AG ric le SA O h N FR AN CI SC O
089
Fe l i c i a A n t o i n e t t e C h i a r e l l o
6 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
091
Dame el tequila blanco, por favor
I n s t r u c t o r : T H O MAS MCN ULT Y
¡Ay yayayay yay!
C l a s s : PACKAG I N G _ 4
OBJECTIVE
This was a rebrand of the first tequila that was exported out of Mexico into the US. Since this particular brand is traditionally known for it’s quality, not it’s style, I decided that it was time that it attracted a more youthful demographic. The objective was to give this brand a complete 180˚, in a fun and inspiring way.
S O LU T I O N
S p r i n g Te r m 2 01 2
Corralejo tequilas stand for everything traditional about the country of Mexico. But I decided to revolutionize the bottles more like some of the more non-traditional aspects of Mexico: revolución, mujeres, tatuajes , sombreros, pistolas, y tequila. So why not put all those things together?
Project 6
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4 I n s t r u c t o r : T H O MAS MCN ULT Y
093
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : PACKAG I N G _ 4
I n s t r u c t o r : T H O MAS MCN ULT Y
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 6
Fe l i c i a A n t o i n e t t e C h i a r e l l o
7 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
097
Meat me in 2064
I n s t r u c t o r : ARIEL GREY
Exploring a posthuman wasteland.
C l a s s : T Y P O G RA P H Y _ 4
OBJECTIVE
To design an experimental type specimen book that displays the range of the typeface UNI SANS, created by Svetoslav Simov of the foundry FontFabric.
S O LU T I O N
The book will explore the theoretical ideas of a posthuman world based on singularity, while projecting a fictional interpretation of what that world would be like. It is 2064 and the world is almost as it is today, save a machine designed to turn people into posthumans that have the ability to retain all the information that their brains compute at any given time. Thus, making humans the most powerful processing machine in the world, faster than any super computer that has ever existed. The reader follows an unnamed character from the decision to become a robot, through the measly one hour process that it takes to become a super machine.
S p r i n g Te r m 2 01 2
Based on Kurt Vonnegut’s EPICAC, 1950, and the mechanical adventures of Paul Proteus from the Piano Player, 1952.
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : T Y P O G RA P H Y _ 4
I n s t r u c t o r : ARIEL GREY
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 7
099
Project 7
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
101
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : T Y P O G RA P H Y _ 4
I n s t r u c t o r : ARIEL GREY
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 7
103
MANUAL _ YOUR GUIDE TO BEING POSTHUMAN YOUR NEXT UPDATE IS ON: MAR
/
28
/
2071
WORLD PH REGULATION 237 STATES THAT ALL POSTHUMANS MUST COMPLY WITH A CHECK UP EVERY YEAR TO TWO YEARS AND HAVE A WARRENTY AT ALL TIMES OF AT LEAST 2 YEARS
THIS MANUAL MUST BE PRESENT WITH YOU AT EVERY UPDATE
THIS IS THE PROPERTY OF:
A23 - D5557150 X
Project 7
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
C l a s s : T Y P O G RA P H Y _ 4 I n s t r u c t o r : ARIEL GREY
109
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234 567890 !?&%(.,;;)
BECOME A ROBOT IN 1HR
GRIND
PUSH TO
SEC: 88-BEN w/GVWR 26000, No T/V ENDORSMENTS: NONE
SHIFT> M; SHORT CNTRL JUNCTION
SHIFT> J; CURVED / BAR TERMINAL
SHIFT> E; EVEN / MONOLINE
CODE
United States Department of Posthuman Development United States Department of Posthuman Development
SHIFT> C; TAPERED / ROUNDED FINIALS
FREE DISCOUNT
FREE
<< EXIT HER E
Project 7
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
C l a s s : T Y P O G RA P H Y _ 4 I n s t r u c t o r : ARIEL GREY
113
Project 7
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
S p r i n g Te r m 2 01 2
115
Fe l i c i a A n t o i n e t t e C h i a r e l l o
8 In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
117
Put a shoe in it
I n s t r u c t o r : T H O MAS MCN ULT Y
Feiyue skincare that speaks for itself.
C l a s s : PACKAG I N G _ 3
OBJECTIVE
The project was to create a skin care line based on an existing company that does not already have one. The objective was to utilize existing brand equity and carry it out of context and bring in across a line of products. Originally, Feiyue was a shoe made in china specifically for kung-fu. When the company closed down in China, a man from France, named Patrice Bastian, re-opened the company based out of France. The goal was to make a tribute to the shoe in all of itâ&#x20AC;&#x2122;s history and dedicate it to itâ&#x20AC;&#x2122;s future.
S O LU T I O N
Create a line of skin care products by Feiyue for active people of all ages, interested in art and fashion. Utilizing trendy brand and existing Ad trends already in place by the company to extend the brand out of France and into the US.
F a l l Te r m 2 01 1
The Feiyue skin care line will be based on the simplicity and boldness of the active, urban youth.
Project 8
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3 I n s t r u c t o r : T H O MAS MCN ULT Y
In- 'k채g n - 'to
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3
I n s t r u c t o r : T H O MAS MCN ULT Y
e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
Project 8
121
Project 8
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3 I n s t r u c t o r : T H O MAS MCN ULT Y
123
Project 8
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
125
Project 8
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
F a l l Te r m 2 01 1
C l a s s : PACKAG I N G _ 3 I n s t r u c t o r : T H O MAS MCN ULT Y
127
Project 8
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
D ES I G N P O R T F O L I O
129
Fe l i c i a A n t o i n e t t e C h i a r e l l o
In- 'k채g n - 'to e
D ES I G N P O R T F O L I O
131
Other identities
I n s t r u c t o r : ASSO RT E D
Brand personalities for ever yone.
C l a s s : VA R I O US
OBJECTIVE
When creating a brand identity, it is important that you are not only seeing through the eyes of the client, but becoming the target market at the same time. In order to make everyone happy, it is my goal to be all those people at the same time.
S O LU T I O N
Ye a r s 2 01 0 - 2 01 2
Although the solution does not always come easy, the one step know I cannot skip is going incognito. This never fails to teach me all the things needed to successfully complete the project, and it inevitably provides the answers to the problem.
C l a s s : VA R I O US
I n s t r u c t o r : ASSO RT E D
D ES I G N P O R T F O L I O
Ye a r s 2 01 0 - 2 01 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
133
C l a s s : VA R I O US
I n s t r u c t o r : ASSO RT E D
D ES I G N P O R T F O L I O
Ye a r s 2 01 0 - 2 01 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
135
C l a s s : VA R I O US
I n s t r u c t o r : ASSO RT E D
D ES I G N P O R T F O L I O
Ye a r s 2 01 0 - 2 01 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
137
C l a s s : VA R I O US
I n s t r u c t o r : ASSO RT E D
D ES I G N P O R T F O L I O
Ye a r s 2 01 0 - 2 01 2
In- 'k채g n - 'to e
Fe l i c i a A n t o i n e t t e C h i a r e l l o
139
Thank You
Stephen Goldstine, Roland Young, Darrell Hayden, Christine George, Nico van Dongen, Joey Skeen and Penny, Jin Fujiwara, Jonathan Graziani, Jon Patterson, and Alex Vaughn. Special thanks to Mom, John, Dad, Giana, Aidan, Margaux, and AndrĂŠs for being my family. And Dr. Wu for saving my life. Also, to Mark and Kurt Vonnegut, Raymond Carver, and lastly, Charles Bukowski. One for teaching me that there are no excuses, one for teaching me that even reality can be a fantasy, one for teaching me to be honest, and one for teaching me when honesty has gone too far.
Better listen to me, sister, And pay close attention, mister, It’s very good to play the game, Amuse the gods, avoid the pain, But don’t trust fortune, don’t trust fame, Your real self doesn’t know your name And in that we’re all the same; We’re all incognito.
TO M RO B B I N S Villa Incognito