Feliciana tanubrata by Feliciana Tanubrata

PORTFOLIO Feliciana Tanubrata { GRAPHIC D ESIGNER }

Hello ! My name is Feliciana Tanubrata, or peoples usually call me Felis. I'm currently a freelance graphic designer and graduated from Bina Nusantara University, School of Design. I have work experience as an intern in PT. Astra International UD Trucks. I have been learning many kinds of design such as packaging, layout, branding, web design, and many more. But the things that catch my interest are packaging and layout. I feel fun to do that. Exploring ideas for packaging and layouting is very interesting for me. Here are some of my works from recent years. I hope you like it and maybe we can work together later. Enjoy!

Feliciana Tanubrata Place of Birth : Bogor, Jawa Barat Date of Birth : 20 September 1995 Phone

: +62 8999 567 081

: feliciana95@yahoo.com

Address

: Batutulis Street 14 Bogor Selatan, 16133 Indonesia

HARD SKILL Ps Ai Pr Mu

SOFT SKILL Good teamwork Work under presure Perfectionist Responsible Hard worker High Patience

LANGUAGE

Bahasa English

EDUCATION

ORGANIZATION

2001 - 2007 SD Mardi Waluya Bogor.

2008 - 2010 OSIS SMP Mardi Waluya Bogor. Panitia Promnight divisi design.

2007 - 2010 SMP Mardi Waluya Bogor. 2010 - 2013 SMA Budi Mulia Bogor. 2013 - 2017 School of Design, Binus Nusantara University.

2011 - 2013 OSIS SMA Budi Mulia. Panitia Event "DART" divisi dance. Semi ďŹ nalis Bogor Next Generation. Pengurus Persaudaraan Muda-mudi Vihara Buddhasena Bogor. 2013 - 2017 Panitia acara Temu Keakraban Himpunan DKV Binus. 3

CONTENTS

Logo & Branding

Layout

Logo & Branding

Layout

Packaging

Sate Maranggi sn4444

Rotan Eheng

Cekin App

Walk On Eggshells

GraďŹ k Magazine

Booklet Wally Olins

Booklet Spanduk Kampanye

Booklet Seni Kontemporer ArtJog

Sambal Delmonte

Prologue

Resume

OB Herbal

Contents

Extension Design

Sate Maranggi sn4444

Cover CD Katy Perry

Rotan Eheng

Cekin App

Floor display Nu Green Tea

Walk On Eggshells

Burger King

Listerine

GraďŹ k Magazine

Amidis Drinking Water

Booklet Wally Olins

Cekin App

Booklet Spanduk Kampanye

Booklet Seni Kontemporer ArtJog

Web Design

Stussy.com

Sambal Delmonte

Others

Cororate Calendar

OB Herbal

Internship works

Extension Design

Epilogue

Cover CD Katy Perry

Advertising

Application

LOGO & BRANDING

SATE MARANGGI SN4444 2016 Sate Maranggi SN4444 now is changing into more

delicious and familiar in Bogor. The customer will be

excited to try Sate Maranggi SN4444. Our Brand identity is central to our communications plan and through it we seek to convey an accurate sense of what makes Sate Maranggi SN4444 has difference with other Sate Maranggi.

Our Brand will very easy to communicate with the viewers. The image that already create by Sate Maranggi SN4444 will show more value of the brand identity. The new

identity of Sate Maranggi SN4444 was planed for the better future and increasing sense of taste that Sate Maranggi SN4444 have by itself.

LOGO & BRANDING

ROTAN EHENG 2016 Logo Rotan Eheng diambil dari motif khas Rotan Eheng. Penggunaan persegi panjang yang disusun ukurannya merepresentasikan anyaman rotan yang bersifat kaku. Rotan merupakan bahan dasar yang digunakan untuk

membuat Kerajinan Rotan Eheng Lestari, . Bentuk belah ketupat merupakan ciri khas dari hasil anyaman.

Warna logo Rotan Eheng diambil dari warna khas dari hasil kerajinan Rotan Eheng yang diambil dari warna alami, seperti hitam, coklat, hijau, dan krem.

Tipografi yang digunakan adalah san serif, karena rotan

memiliki karater kaku yang membedakan dengan bahanbahan anyaman lainnya, seperti benang, tanah liat, dsb.

Burger King

Listerine

Amidis Drinking Water

Cekin App

Web Design

Stussy.com

Others

Cororate Calendar

Epilogue

Application

LOGO & BRANDING

CEKIN APP 2016 CEKIN is an application that provides detailed

tourist-attraction informations such as operational hour, ticket price, description, and all the important

informations about the destination place. It is the best

information source and discovery about the great places to visit in Bandung.

The four main features of CEKIN are, photo-feed,

destination list, charging points, and planner. Photo-feed

feature on CEKIN mobile application gives reference to an amusing place that most likely has never been visited.

Destination List contains lists of a wide variety of tourist attractions in Bandung . Charging Point is a unique

feature in CEKIN , it facilitates users in finding charging

stations in some spesific ranges of an area, as we know that people usually use so many electrical devices on their trip which drain the batteries. Planner is used to create their own travel itinerary in a simple way. 13

LOGO & BRANDING

WALK ON EGGSHELLS 2016 Along with the development of information and

communication technology, said autism began to be

known general public. Unfortunately, many people who use the word autism as a joke or a joke to them.

"WALK ON EGGSHELLS" is the title of a campaign that

has a concept to encourage targets for communication to be careful to speak the word, so that there are no people who offended him. Like "walking on eggshells" is very easy to crack when stepped on.

LAYOUT

GRAFIK MAGAZINE 2015 Grafik Magazine talks about the art of typography. The

target audience is graphic designer who wants to know

more history of typography with age around 18 - 25 years. The main theme of this edition is typograhy with art.

Knowing the history behind, i decided to create a black

and white layout, combined with pink color for the identity of this magazine.

LAYOUT

BOOKLET WALLY OLINS 2016 Booklet Wally Olins talks about his journey from the past, the present, and the future.

The main theme of this edition are Biography of Wally, history of design,issues raised by Olins wally, style influence of Olins.

I decided to use Wally Olins color for the layout. They are yellow, blue, pink, black, and white, which are CMYK color.

LAYOUT

BOOKLET SPANDUK KAMPANYE 2016 Booklet Spanduk Kampanye is one of the tasks of the

course design methodology. This book is about political communication, political communication elements,

targeted communication, communication strategy, the

theme of the campaign, addressed the issue of political

campaigns in Indonesia, accompanied by a comparison of overseas campaigns, and include the results of the survey to the citizens of Indonesia.

LAYOUT

BOOKLET SENI KONTEMPORER ARTJOG 2016 Booklet Seni Kontemporer Artjog is the other one of the tasks of the course design methodology. This book is about Contemporary Art of ArtJog.

ArtJog is very large in the context of participants, duration of the event, and everyone who's invited. Artjog exhibition also drew the attention of artists and buyers are

consistent. With the wide range of visitors Artjog, it makes this event not only as a place to transact its creation, but also the media to discuss the theme of a work of art.

PACKAGING

SAMBAL DELMONTE 2015

Sambal Delmonte is the one of Indonesia's chilli sauce

and well known for it's variant. The original packaging is similar with the other chilli sauce's packaging which is hard for consumer to choose directly.

Therefore, our project is to create a new packaging that

would help Sambal Delmonte compete with other brands.

The packaging must still with every informations included. However, we can choose our target market for the new packaging.

I choose teenageres for the age 15-20 years as my main

target. The variant will be Sambal Bangkok, Sambal Extra Pedas, dan Sambal Ijo. The concept is to show spicy

sensation of the chilli itself. So the expression must be showed in each variant spicy taste. This is a new 25

innovation for packaging chili sauce.

T A HO EXTR

ban bal sam

The New packaging

sam

bal ij

gkok

The old packaging

PACKAGING

OB HERBAL 2015

OB Herbal junior is a cough medicine for children who can relieve cough and throat warm.

Therefore, our project is to create a new packaging that would help OB Herbal compete with other brands. The packaging must still with every informations included.

However, we can choose our target market for the new packaging.

The concept is to show the kid who was coughing and

after taking this OBH children will recover which indicated in bottle packaging. Child character was created vector

and attractive as possible. So that children are no longer reluctant to take medicine.

PACKAGING

EXTENSION DESIGN 2015

This task is to create three extension design that tissue box, a plate, a spoon and a fork.

Lecturer release us to choose a theme and concept that we wanted. Here is a description of a concept that I use as my extension design.

Big Idea wants to create a new design concept on tissue packaging, plates, and cutlery that has never existed before. Packaging tissue typically contains cartoon drawing, floral, clean space, and so on.

PACKAGING

COVER CD KATY PERRY 2015 This is typography's task to redesign cover and label CD. The concept want to make this CD to be iconic of Katy Perry which use color of Katy Perry.

ADVERTISING

FLOOR DISPLAY NU GREEN TEA 2015 Within 5 minimarket that I had visited, Nu Green Tea does not make the Point of Purchase / Sale (POS Display)

specifically as counter displays, floor displays, woobler, shelf vision, or others. He kept putting products berasmaan with other tea beverage products.

The concept is to show changes mood while before drinking green tea and after drinking.

ADVERTISING

BURGER KING 2016

Burger King, often abbreviated as BK, is an American global chain of hamburger fast food restaurants

headquartered in unincorporated Miami-Dade County,

Florida, United States. Current mascot the Burger King, and several well known slogan is "Have it your way".

The task is to create ads series and ambient ads out of it.

The point i'm trying to emphasize is the way to eat burger. As for the series ads, i create the illustration of various

kind of the ways to eat burger. The message is you can eat Burger King with your own way.

ADVERTISING

LISTERINE 2016

Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs that cause bad breath".

The task is to create copy based ads series of the product and use quote or lyrics of muic.

The concept is want to show the freshness and coolness after use this product. So, the text was made glowing.

APPLICATION

AMIDIS DRINKING WATER 2016 Humans need water levels are sufficient to perform

various activities, especially people often underestimate

pure drinking water. With the existence of this campaign, Amidis want to educate people so that they know the importance of pure drinking water.

APPLICATION

CEKIN APP 2016

CEKIN App provides full information about tourism place

in Bandung for the traveler. So that they can explore other interesting sites that have never visited before.

Provide full information about tourism place in Bandung

for the traveler. So that they can explore other interesting sites that have never visited before.

WEB DESIGN

STUSSY.COM 2016

Stussy is an apparel industry that was founded by Shawn Stussy in 1980, initially selling Stussy clothing surfwear but evolved into streetwear and is widely used in the hiphop scene.

Stussy.com is a website selling clothing products as well as artificial acesoris of Stussy.

Key Design Challenges is to show more style Stussy itself as a website that is too simple, change concept into line

with the Stussy is urban streetwear, dynamic, active, and more colorful, correct the hierarchy of buttons and information.

OTHERS

CORPORATE CALENDAR 2015 This is one of client's project. PT. Sumber Indokemjaya

wants to make 2016 calendar. Many briefing and process to make the client satisfied.

The concept of design is simple, show the pictures of the company, and with some quotes.

INNOV UD TRUCKS 2016 INNOV UD TRUCKS is an event to motivate employees to drive innovation in internal Astra UD Trucks. Value to be conveyed is a continuous improvement that produces a

maximum and positive work to achieve common goals. In

Company Operating Value, continuous improvement uses reddish color and with circle icon.

Viewed from the form of logos, seen to form a corner of circle, there are branches taken from the application of

comet logo Astra International. The circle is composed of UD form as event organizer, and reddish color is taken

from continuous improvement color in Company Operating Value which gives the impression of courage, spirit, and strengthen motivation.

D STOCK BUSTER SPARE PART DEPARTMENT THE BEST of QCC

IS PRESENTED TO

D STOCK BUSTER HEAD OFFICE

CERTIFICATE

V U D TRU C

U D TRU

Jakarta, 14 October 2016 PT. ASTRA INTERNATIONAL Tbk

U D TRU

IN RECOGNITION OF OUTSTANDING EFFORT AS CREATIVE INNOVATOR

Aloysius Chrisnoadhi

THE BEST QCC CIRCLE

Jakarta, October 14th 2016

Chief Executive

2016

"D-Stock Busters"

in recognition of the outstanding effort as QCC Team

Jakarta, 14 October 2016 PT. ASTRA INTERNATIONAL Tbk

Aloysius Chrisnoadhi Chief Executive

V U D TRU C

IN RECOGNITION OF OUTSTANDING EFFORT AS CREATIVE INNOVATOR

THE BEST QCC CIRCLE

Rp. 10.000.000

HAND OVER KIT 2017 Based on Astra UD Trucks Mission, "To provide

sustainable total transport solutions to our customers by

creating service and having innovative culture developing passionate, dependable and professional people

providing all the essential system and infrastructure." This handover ceremony event is a continuation of UD

Trucks and Astra International UD Trucks commitment in Indonesia in supporting the logistics market. Handover ceremony will be held based on branch request.

THANK YOU ! So, that's all my works from the previous years. I hope you like them and we can work together later, doing a great work design.

I really appriciate your time and support . Feel free to

contact me for any kind of design works. I'm still learning to be better, so your comments would mean so much for me.

Thank you.

CONTACT ME : +62 8999 567 081 feliciana20 feliciana95@yahoo.com Feliciana Tanubrata