FELICIANA TANUBRATA GRAPHIC DESIGNER
Hello ! My name is Feliciana Tanubrata, or peoples usually call me Felis. I'm currently a freelance graphic designer and a forth year student in Bina Nusantara University, School of Design. From these three years, i have been learning many kinds of design such as packaging, layout, branding, web design, and many more. But the things that catch my interest are packaging and layout. I feel fun to do that. Exploring ideas for packaging and layouting is very interesting for me. Here are some of my works from recent years. I hope you like it and maybe we can work together later. Enjoy!
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FELICIANA TANUBRATA Place of Birth Date of Birth Phone Email Address
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: Bogor, Jawa Barat : 20 September 1995 : +62 8999 567 081 : feliciana95@yahoo.com : Batutulis Street 14 Bogor Selatan, 16133 Indonesia
HARD SKILL
SOFT SKILL
Ps
Good teamwork
Ai
Perfectionist
Pr
Hard worker
Mu
Work under presure
Responsible
High Patience
LANGUAGE
Id
Fl
Bahasa English
EDUCATION
ORGANIZATION
2001 - 2007 SD Mardi Waluya Bogor.
2008 - 2010 OSIS SMP Mardi Waluya Bogor. Panitia Promnight divisi design.
2007 - 2010 SMP Mardi Waluya Bogor. 2010 - 2013 SMA Budi Mulia Bogor. 2013 - 2017 School of Design, Binus Nusantara University.
2011 - 2013 OSIS SMA Budi Mulia. Panitia Event "DART" divisi dance. Semi ďŹ nalis Bogor Next Generation. Pengurus Persaudaraan Muda-mudi Vihara Buddhasena Bogor. 2013 - 2017 Panitia acara Temu Keakraban Himpunan DKV Binus.
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CONTENTS
Logo & Branding
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Sate Maranggi sn4444
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Rotan Eheng
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Cekin App
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Walk On Eggshells
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GraďŹ k Magazine
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Booklet Wally Olins
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Booklet Spanduk Kampanye
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Booklet Seni Kontemporer ArtJog
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Sambal Delmonte
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OB Herbal
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Extension Design
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Cover CD Katy Perry
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Floor display Nu Green Tea
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Burger King
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Listerine
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Amidis Drinking Water
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Cekin App
Web Design
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Stussy.com
Others
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Cororate Calendar
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Epilogue
Layout
Packaging
Advertising
Application
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Prologue
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Resume
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Contents
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LOGO & BRANDING
SATE MARANGGI SN4444 2016 Sate Maranggi SN4444 now is changing into more delicious and familiar in Bogor. The customer will be excited to try Sate Maranggi SN4444. Our Brand identity is central to our communications plan and through it we seek to convey an accurate sense of what makes Sate Maranggi SN4444 has difference with other Sate Maranggi. Our Brand will very easy to communicate with the viewers. The image that already create by Sate Maranggi SN4444 will show more value of the brand identity. The new identity of Sate Maranggi SN4444 was planed for the better future and increasing sense of taste that Sate Maranggi SN4444 have by itself.
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LOGO & BRANDING
ROTAN EHENG 2016 Logo Rotan Eheng diambil dari motif khas Rotan Eheng. Penggunaan persegi panjang yang disusun ukurannya merepresentasikan anyaman rotan yang bersifat kaku. Rotan merupakan bahan dasar yang digunakan untuk membuat Kerajinan Rotan Eheng Lestari, . Bentuk belah ketupat merupakan ciri khas dari hasil anyaman. Warna logo Rotan Eheng diambil dari warna khas dari hasil kerajinan Rotan Eheng yang diambil dari warna alami, seperti hitam, coklat, hijau, dan krem. Tipografi yang digunakan adalah san serif, karena rotan memiliki karater kaku yang membedakan dengan bahanbahan anyaman lainnya, seperti benang, tanah liat, dsb.
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LOGO & BRANDING
CEKIN APP 2016 CEKIN is an application that provides detailed tourist-attraction informations such as operational hour, ticket price, description, and all the important informations about the destination place. It is the best information source and discovery about the great places to visit in Bandung. The four main features of CEKIN are, photo-feed, destination list, charging points, and planner. Photo-feed feature on CEKIN mobile application gives reference to an amusing place that most likely has never been visited. Destination List contains lists of a wide variety of tourist attractions in Bandung . Charging Point is a unique feature in CEKIN , it facilitates users in finding charging stations in some spesific ranges of an area, as we know that people usually use so many electrical devices on their trip which drain the batteries. Planner is used to create their own travel itinerary in a simple way. 13
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LOGO & BRANDING
WALK ON EGGSHELLS 2016 Along with the development of information and communication technology, said autism began to be known general public. Unfortunately, many people who use the word autism as a joke or a joke to them. "WALK ON EGGSHELLS" is the title of a campaign that has a concept to encourage targets for communication to be careful to speak the word, so that there are no people who offended him. Like "walking on eggshells" is very easy to crack when stepped on.
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LAYOUT
GRAFIK MAGAZINE 2015 Grafik Magazine talks about the art of typography. The target audience is graphic designer who wants to know more history of typography with age around 18 - 25 years. The main theme of this edition is typograhy with art. Knowing the history behind, i decided to create a black and white layout, combined with pink color for the identity of this magazine.
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LAYOUT
BOOKLET WALLY OLINS 2016 Booklet Wally Olins talks about his journey from the past, the present, and the future. The main theme of this edition are Biography of Wally, history of design,issues raised by Olins wally, style influence of Olins. I decided to use Wally Olins color for the layout. They are yellow, blue, pink, black, and white, which are CMYK color.
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LAYOUT
BOOKLET SPANDUK KAMPANYE 2016 Booklet Spanduk Kampanye is one of the tasks of the course design methodology. This book is about political communication, political communication elements, targeted communication, communication strategy, the theme of the campaign, addressed the issue of political campaigns in Indonesia, accompanied by a comparison of overseas campaigns, and include the results of the survey to the citizens of Indonesia.
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LAYOUT
BOOKLET SENI KONTEMPORER ARTJOG 2016 Booklet Seni Kontemporer Artjog is the other one of the tasks of the course design methodology. This book is about Contemporary Art of ArtJog. ArtJog is very large in the context of participants, duration of the event, and everyone who's invited. Artjog exhibition also drew the attention of artists and buyers are consistent. With the wide range of visitors Artjog, it makes this event not only as a place to transact its creation, but also the media to discuss the theme of a work of art.
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PACKAGING
SAMBAL DELMONTE 2015
Sambal Delmonte is the one of Indonesia's chilli sauce and well known for it's variant. The original packaging is similar with the other chilli sauce's packaging which is hard for consumer to choose directly. Therefore, our project is to create a new packaging that would help Sambal Delmonte compete with other brands. The packaging must still with every informations included. However, we can choose our target market for the new packaging. I choose teenageres for the age 15-20 years as my main target. The variant will be Sambal Bangkok, Sambal Extra Pedas, dan Sambal Ijo. The concept is to show spicy sensation of the chilli itself. So the expression must be showed in each variant spicy taste. This is a new innovation for packaging chili sauce. 25
T A HO EXTR
ban bal sam
The New packaging
sam
bal ij
o
gkok
The old packaging
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PACKAGING
OB HERBAL 2015
OB Herbal junior is a cough medicine for children who can relieve cough and throat warm. Therefore, our project is to create a new packaging that would help OB Herbal compete with other brands. The packaging must still with every informations included. However, we can choose our target market for the new packaging. The concept is to show the kid who was coughing and after taking this OBH children will recover which indicated in bottle packaging. Child character was created vector and attractive as possible. So that children are no longer reluctant to take medicine.
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PACKAGING
EXTENSION DESIGN 2015
This task is to create three extension design that tissue box, a plate, a spoon and a fork. Lecturer release us to choose a theme and concept that we wanted. Here is a description of a concept that I use as my extension design. Big Idea wants to create a new design concept on tissue packaging, plates, and cutlery that has never existed before. Packaging tissue typically contains cartoon drawing, floral, clean space, and so on.
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PACKAGING
COVER CD KATY PERRY 2015 This is typography's task to redesign cover and label CD. The concept want to make this CD to be iconic of Katy Perry which use color of Katy Perry.
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ADVERTISING
FLOOR DISPLAY NU GREEN TEA 2015 Within 5 minimarket that I had visited, Nu Green Tea does not make the Point of Purchase / Sale (POS Display) specifically as counter displays, floor displays, woobler, shelf vision, or others. He kept putting products berasmaan with other tea beverage products. The concept is to show changes mood while before drinking green tea and after drinking.
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ADVERTISING
BURGER KING 2016
Burger King, often abbreviated as BK, is an American global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. Current mascot the Burger King, and several well known slogan is "Have it your way". The task is to create ads series and ambient ads out of it. The point i'm trying to emphasize is the way to eat burger. As for the series ads, i create the illustration of various kind of the ways to eat burger. The message is you can eat Burger King with your own way.
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ADVERTISING
LISTERINE 2016
Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs that cause bad breath". The task is to create copy based ads series of the product and use quote or lyrics of muic. The concept is want to show the freshness and coolness after use this product. So, the text was made glowing.
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APPLICATION
AMIDIS DRINKING WATER 2016 Humans need water levels are sufficient to perform various activities, especially people often underestimate pure drinking water. With the existence of this campaign, Amidis want to educate people so that they know the importance of pure drinking water.
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APPLICATION
CEKIN APP 2016
CEKIN App provides full information about tourism place in Bandung for the traveler. So that they can explore other interesting sites that have never visited before. Provide full information about tourism place in Bandung for the traveler. So that they can explore other interesting sites that have never visited before.
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WEB DESIGN
STUSSY.COM 2016
Stussy is an apparel industry that was founded by Shawn Stussy in 1980, initially selling Stussy clothing surfwear but evolved into streetwear and is widely used in the hiphop scene. Stussy.com is a website selling clothing products as well as artificial acesoris of Stussy. Key Design Challenges is to show more style Stussy itself as a website that is too simple, change concept into line with the Stussy is urban streetwear, dynamic, active, and more colorful, correct the hierarchy of buttons and information.
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OTHERS
CORPORATE CALENDAR 2015 This is one of client's project. PT. Sumber Indokemjaya wants to make 2016 calendar. Many briefing and process to make the client satisfied. The concept of design is simple, show the pictures of the company, and with some quotes.
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THANK YOU ! So, that's all my works from the previous years. I hope you like them and we can work together later, doing a great work design. I really appriciate your time and support . Feel free to contact me for any kind of design works. I'm still learning to be better, so your comments would mean so much for me. Thank you.
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CONTACT ME : +62 8999 567 081 feliciana20 feliciana95@yahoo.com Feliciana Tanubrata