Afrinspire Pre-departure Training
Felicity Jones
Part One: An Introduction to Strategic Planning
STRATEGIC PLANNING
What is it we want to achieve and how are we going to achieve it?
An Overview
Starting With an AIM “If I don’t know where I am going, how will I know when I have got there?”
SWOT ANALYSIS Analyse your chances of success: What are your:
- Strengths? - Weaknesses? - Opportunities? - Threats?
Making a SMART Plan
Be Visual
Use Personal Stories
Plan events
Keep it short and simple
Be Proactive
SUCCESS Plan Comms
Checklist When you’ve made your plan, check, have you: - Defined your aim? „- Identified your target groups to fundraise from? „- Identified your means of communicating with them?
-„ Identified your resources? „- Ensured that you have a timescale? „- Ensured that someone has responsibility for each tasks? „- Ensured that you have a means to monitor your plans? - Planned to review the successes and failures and make changes where necessary?
QUESTIONS?
Part Two: An Introduction to Applying for Grants
Why Apply for Grants? 8,800 grantmaking trusts and foundations in the UK Often make larger gifts than you could raise through other methods
Often untapped potential? E.g. in Cambrige!
• Independent • Diverse • Specific areas of grant
Finding Cambridge Trusts & Grants - The Special Edition of the Cambridge University Reporter (usually published in March) - Email your tutor (+/- DOS, Secretaries) and your department explaining how the trip will support your course if possible and ask if they know of any suitable grants. - Make an effort to go and read the notice boards in your department and/or post room / JCR! - Check emails/ intra-college / intra-department websites, and sign up to careers mailing list!
Finding External Trusts Grants Net (www.grantsnet.co.uk)
The Directory of Grant Making Trusts (www.dsc.org.uk) Charities Information Bureau (www.cibfunding.org.uk.) Association of Charitable Foundations (www.acf.org.uk)
Funder Finder et al – access via your Careers Service
RESEARCH! When looking at a grant ask:
- WHY? - WHAT? - WHO? - WHEN? - HOW?
The Application Check if they have an application form…
And if not: Core application (max 2 pages) • your details: name, address, and phone number • the purpose of the project- who it will help and how, what is distinctive, what will be achieved if a grant is given A Budget • Work out your needs carefully. Include everything! Don't economise on essentials, such as training or overhead costs. • ask for a specific sum of money. Can be contribution of £X towards a total budget of £Y; specify where to hope to raise the remainder.
QUESTIONS?
Part Three: Events & Other Fundraising Methods
Fundraising for Afrinspire - Food-based event: e.g. a chocolate event, charity formal or an Eastern African event (+dancing?) - Activity-based event: e.g. ceilidh, quiz, concert - Penny trails/ tin-shaking: BEWARE THE LAW! - Regular cake sales/ Krispy Kreme sales - Sponsored events: e.g. 24 hour walk, run, swim, camp out, dance-a-thon, period of silence/fasting - “Individual Item” Fundraising with a shopping list Ask Ian what can be costed and is needed
Fundraising for Your Own Costs - Half-and-half fundraising: for you & for Afrinspire; This works for small events (e.g. I’ve done themed tea parties, murder mystery nights, and dinners) or sometimes sponsorship, from people you know - Part-time jobs e.g. babysitting, college bar - One-off jobs e.g. May balls, research studies - Summer jobs e.g. waitressing, sales assistant - This is the key example of where grants are great!
Getting the Media Involved? - Why? Profile-raising and can lead to extra donations. - What? A story. Quirky (e.g. fancy dress) . Personal touch. - When? WELL in advance! Can also submit retrospective! - How? Local press easiest. Check style and length. Include photo and quotes if possible.
Detailed Discussion - How do we choose methods of fundraising? Amount raised? Additional benefits? Time spent relative to amount raised? Repeatable? - Do any of these ideas grab you? Why? Consider whether they fit our SWOT analysis. What resources and time might you need for it? - How will we work as a team in this area? Uneven commitments? What about universitylevel grants e.g. those from the careers centre?
QUESTIONS?
YOUR TURN‌ -
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How much do you hope to raise? SWOT analysis of our team and fundraising possibilities What combinations of methods will you use to raise this? If some of the money is coming from individuals how will you convince them to fund you? How will you communicate with them? How will you divide tasks between yourselves? When will you try to do these things by? Are your goals SMART? How will you know if you are reaching your goal?
Checklist When you’ve made your plan, check, have you: - Defined your aim? „- Identified your target groups to fundraise from? „- Identified your means of communicating with them?
-„ Identified your resources? „- Ensured that you have a timescale? „- Ensured that someone has responsibility for each tasks? „- Ensured that you have a means to monitor your plans? - Planned to review the successes and failures and make changes where necessary?