Vetements x humains
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15. Sales Forecast My forecast sales are based upon Gowerek’s (2007:160) product life cycle (see appendices) in line with the period in which my store “pops up”. Garments, especially those that are fashion forward rather than core pieces, have a limited life span. Commercial success of the range will depend upon the management of these four stages. I expect my range to reach maximum sales volume within week 3 due to the momentum built up from my Instagram marketing campaign and word of mouth marketing.
