felita’s
Portfolio
2023
! o l l e H
Felita Hapsari Over the past three years, I have had the opportunity to work with various clients in FMCG and other industries. With my background in motion graphics, graphic design, and video editing, I am able to provide comprehensive visual solutions.
My portfolio includes a wide variety of projects from my time working as a full-time graphic designer at Crimson Agency to my personal and freelance work.
Internship
Graphic Designer
Fortune | 2018
Crimson Agency
Freelance Graphic Designer
Gojek | 2018-2019
2020-present
2019-present
Education and Organization Experience 70 Senior High School
10/10
8/10
8/10
5/10
7/10
sing
Currently U
Good communication skills Good interpersonal skills Good organizational skills Good design skills
General Secretary of Student Council General Secretary of Gelar Kreativitas (school event)
Bina Nusantara University Head of Talent Development and Event in BDM (music) Organization Chief of BDM (music) Organization 2.0 Orchestra Concert
nre almost all ge I listened to zam”), ha “S e m d calle (my friends and singing !
I love eating
Music
Fashion
Food
Beauty
History
Content Creating
I love to learn about anything. my friends called me "Walking Wiki”
My closest said I’m good cook
Just started and I think I like it
Digital Design
Kopi Good Day
2023
19:21
Your Story
@gooddayid
@gooddayid
@gooddayid
@gooddayid
@zinc_id
@groovyclassic.id
@gooddayid
@gooddayid
In the Good Day project, I was involved in conceptualizing and crafting visual content for various platforms, including social media and print, such as billboards.
Digital Design
Print Design
Created 3 series of billboards featuring 2 Good Day Coffee Brand Ambassadors, namely Rizky Febian and Mahalini. Visualizes activities related to each variant.
2 x 1m Billboard Billboard location: Bali-Jakarta-Java
Digital Design
@gooddayid
@gooddayid
@gooddayid
Design a mascot for the promotion. Salutations from DBL Indonesia Coffee. The competition to create team mascots for high school basketball uses the following mascots.
Character Idea:
Iced Coffee cup with basketball attire. Cute mascot yet sporty looks. Cute expression
Jersey with Kopi Good Day logo in it. Using Good Day Red Color and DBL “Blue “Color
Inspired by Nike AF1 Shoes!
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Digital Design
ZINC Shampoo
2020-2023
19:21
Your Story
@zinc_id
@zinc_id
@zinc_id
@gooddayid
@zinc_id
@groovyclassic.id
@zinc_id
@zinc_id
In the Zinc project, I was responsible for conceptualizing and designing the visual elements essential for social media content and sales promotion materials.
Digital Design
Digital Design
Digital Design
Groovy
2021-2022 19:21
@groovyclassic.id
@groovyclassic.id
Your Story
@gooddayid
@zinc_id
@groovyclassic.id
@groovyclasssic.id
@groovyclassic.id
@groovyclassic.id
In the Groovy project, I was responsible for conceptualizing and designing the visual elements essential for social media content.
19:21
Your Story
@temankodomo
@temankodomo
Pitching | Digital Design
Kodomo
2023
@temankodomo
@gooddayid
@zinc_id
@groovyclassic.id
@temankodomo
@temankodomo
In the Kodomo project, I spearheaded the conceptualization and design of visual elements, focusing particularly on crafting engaging social media and video content.
Pitching | Digital Design
Digital Design
LinkAja
2022
LinkAja 263.259 Followers 2 days ·
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In the LinkAja project, I was responsible for conceptualizing and crafting all visual elements needed for LinkedIn content.
Pitching | Initiative Project
2021
Century
Given the comments made on Century Marketplace, I would like to make the message more clear. With a straightforward design and a touch of technology, I hope the public finds the information and appreciates the contents.
Graphic Elements: Exercised the basic shape of Century logo with gradient overlay
Print Design Project
R.R.L
2020
ic Supergraph e logo created by th
Simple and clean layout with good readability content
Developed the company profile of PT RRL (Resha Rabby Lestari), a company involved in the logistics sector.
Final Project about Rebranding GO-FOOD FESTIVAL. GO-FOOD Festival already established in 29 locations and 16 cities in Indonesia. From this many locations, the visual identity of GO-FOOD Festival doesn't syntactic with their values and doesn't show the local culture, even though this is the Indonesian's local made brand. Therefore, with the aim to aligned all of the visual identity with the existing values, using the visual identity rebranding.
Final Project
Go-Food Festival
2019
Gojek
My internship experience at GOJEK gave me a lot of knowledge and experience working professionally. They gave me the opportunity to explore design and trust to work on several campaigns. Here are some of my design work, while working at GOJEK.
Internship Project
2018
Kopi Manyar
Initiative project for rebranding a coffee shop. The name of this coffee shop on Manyar Street in Bintaro served as the inspiration for the logo. The bird's name is Manyar, which means weaver. Coffee beans are used to make the bird's tail and its semicircular body. When merged, the shape will resemble a coffee cup.
Branding | Initiative Project
2018
Pertamina
My internship experience at Fortune Agency gave me a lot of knowledge and experience working professionally. They gave me the opportunity to explore design and trust to work with the team. Here are some of my design work, while working for Pertamina.
Pertamina is one of sponsors for Asian Games 2018 that held in Indonsia. We made an Insiative project such as a game application to support the athletes
Internship Project
2018
Logos that I created for many brand and campaign
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