C O R P O R AT E I D E N T I T Y
DISCOVER YOUR GREECE.
CONTENTS SECTION A: IDENTITY ELEMENTS
01
02 03 04 05 06
1. 2. 3. 4. 5.
BRANDMARK LOGOTYPE BRAND SIGNATUTRE TAGLINE INCORRECT USAGE OF ELEMENTS
SECTION B: COLOR
07
08 09 10
1. COLOR SYSTEM 2. SIGNATURE COLOR OPTIONS 3. INCORRECT USE OF COLORS
SECTION C: TYPOGRAPHY
11
12
1. TYPEFACE FAMILY
SECTION D: STATIONARY
13
14 15 16
1. BUSINESS CARD 2. LETTERHEAD + CONTINUATION 3. BUSINESS ENVELOPE
SECTION E: COLLATERAL 1. BOARDING PASS 2. LUGGAGE TAGS
17
SECTION F: ADVERTISING 1. NEWSPAPER AD 2. MAGAZINE AD
20
SECTION G: SIGNAGE
23
24 25
1. AIRLINE COUNTER 2. INTERACTIVE KIOSK
18 19
21 22
SECTION H: VEHICLE IDENTIFICATION
26
27 28
1. AIRPLANE 2. INSIDE AIRPLANE
AEGEAN AIRLINES | CORPORATE IDENTITY
SECTION A
IDENTIT Y ELEMENTS 1. BRANDMARK 2. LOGOT YPE 3. BRAND SIGNATURE 4. TAGLINE 5. INCORRECT USAGE OF ELEMENTS
A1 BRANDMARK The Aegean Airlines brandmark traces its origin back to the unique architecture found in Santorini, Greece. This beautiful Greek city rests in the cliffs off of the
South Aegean sea and features stunning domed buildings painted an eye catching blue which mimics the deep blue waters of the sea its self.
AEGEAN AIRLINES | CORPORATE IDENTITY | IDENTITY ELEMENTS | BRANDMARK 02
A2 LOGOTYPE The Aegean Airlines logotype was custom fabricated for the brand signature. The custom type features the combination of curved and straight lines which can be
found in the Aegean Airlines brand mark. The logotype is very balanced and solidly structured which visually projects the ideals of Aegean Airlines.
03 LOGOTYPE | IDENTITY ELEMENTS | CORPORATE IDENTITY | AEGEAN AIRLINES
A3 BRAND SIGNATURE The Aegean Airlines brand signature is a harmonious combination of the brandmark and logotype in a vertical relationship.
34.2
7.3
6.1
The measurements seen below are represented in millimeters and based on the original 127X127 mm (5X5 inch) logo format. Not actual size.
7.3
5.5
6.1
127
99.5
121.3
6.3
15.5
AEGEAN AIRLINES | CORPORATE IDENTITY | IDENTITY ELEMENTS | BRAND SIGNATURE 04
A4 TAGLINE The Aegean Airlines tagline simply states “Discover Your Greece” and is intended to mean just that. Aegean Airlines wishes to sustain the unique and beautiful Greek
experience into the air while or customers reminisce their discoveries in guaranteed, luxurious comfort.
The tagline is used exclusively on advertisements and collateral.
DISCOVER YOUR GREECE.
05 TAGLINE | IDENTITY ELEMENTS | CORPORATE IDENTITY | AEGEAN AIRLINES
A5 INCORRECT USAGE OF ELEMENTS The Aegean Airlines identity elements are NOT intended to be used in the following ways visualized below.
1. DO NOT EXPAND OR SHRINK VERTICALLY. 2. DO NOT MIRROR. 3. DO NOT COMPRESS OR STRETCH VERTICALLY. 4. DO NOT ROTATE. 5. DO NOT SKEW OR SHEER.
BRANDMARK 1
2
3
4
5
2
3
4
5
2
3
4
5
LOGOTYPE 1
BRAND SIGNATURE 1
AEGEAN AIRLINES | CORPORATE IDENTITY | IDENTITY ELEMENTS | INCORRECT USAGE OF ELEMENTS 06
SECTION B
COLOR 1. COLOR SYSTEM 2. SIGNATURE COLOR OPTIONS 3. INCORRECT USE OF COLOR
B1 COLOR SYSTEM PRIMARY COLOR SYSTEM PANTONE 281 C #003E7E
C: 100 R: 0 M: 72 G: 62
100
90
80
70
60
50
40
30
20
10
Y: 0 B: 126 K: 32
PANTONE COOL GRAY 4 C #C9CACC
C: 0 R: 201 M: 0 G: 202 Y: 0 B: 204 K: 24
SUPPORTING COLOR SYSTEM PANTONE 7546 C #425968
C: 33 R: 66 M: 4 G: 89
100
75
50
25
5
Y: 0 B: 104 K: 72
AEGEAN AIRLINES | CORPORATE IDENTITY | COLOR | COLOR SYSTEM 08
B2 SIGNATURE COLOR OPTIONS Visualized below are the preferred and supplementary color treatments for the Aegean Airlines signature.
1. Primary color treatment on white/light background. 2. Primary color treatment on Pantone 281 C background. 3. Supplementary color treatment on Pantone Black C background 4. Supplementary color treatment on Pantone Cool Gray 4 C background. 5. Supplementary color treatment on Pantone 7456 C background.
2
10
1
PANTONE 281 C
20 30 40 50 60 70 80
3
4
5
90 100 PANTONE BL ACK C
09 SIGNATURE COLOR OPTIONS | COLOR | CORPORATE IDENTITY | AEGEAN AIRLINES
PANTONE COOL GRAY 4 C
PANTONE 7456 C
B3 INCORRECT USE OF COLOR Visualized below are incorrect uses of color for the Aegean Airlines signature. The color treatments depicted on page 11 (SIGNATURE COLOR OPTIONS) are the only acceptable
1
3
color treatments (unless otherwise specified by Aegean Airlines). 1. DO NOT USE OTHER COLORS. 2. DO NOT USE SUPPLEMENTARY COLOR TREATMENT. 3. DO NOT APPLY GRADIENT. 4. DO NOT ALTER SATURATION. 5. DO NOT INVERT COLORS.
2
4
5
AEGEAN AIRLINES | CORPORATE IDENTITY | COLOR | INCORRECT USAGE OF ELEMENTS 10
SECTION C
T YPOGRAPHY 1. T YPEFACE FAMILY
C1 TYPEFACE FAMILY The Aegean Airlines typeface families were chosen as compliments to the custom fabricated logotype. Hero is a very geometric san-serif typeface with rounded corners; a
perfect compliment to the geometric shaping and rounded details found in the logo type. Century Gothic is also very geometric in structure and used for best readability.
PRIMARY TYPEFACE FAMILY
Hero abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur convallis dolor tellus. Vivamus magna velit, iaculis non placerat rutrum, egestas ut metus.
Hero Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur convallis dolor tellus. Vivamus magna velit, iaculis non placerat rutrum, egestas ut metus.
Century Gothic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur convallis dolor tellus. Vivamus magna velit, iaculis non placerat rutrum, egestas ut metus.
AEGEAN AIRLINES | CORPORATE IDENTITY | TYPOGRAPHY | TYPEFACE FAMILY 12
SECTION D
STATIONARY 1. BUSINES S CAR D 2. LET TERHEAD + CONTINUATION 3. BUSINES S ENVELOPE
D1 BUSINESS CARD FORMAT: 85mm X 55mm PAPER STOCK: KASKAD LIGHT GREY
6
The measurements seen below are actual size. (Represented in millimeters)
6 36.4
15.9
6
42.5
44.2
9 pt 6.5 pt
3
5.02
6
6.5 pt 6
AEGEAN AIRLINES | CORPORATE IDENTITY | STATIONARY | BUSINESS CARD 14
D2 LETTERHEAD + CONTINUATION The measurements seen below are represented in millimeters and based on the original 210X297 mm letterhead format. Not actual size.
FORMAT: 210mm X 297mm (A4) PAPER STOCK: KASKAD LIGHT GREY 36.1
143.8
30.1
88.5
32.9
56.8
32
10
Campus Recreation and Intramurals (CRI) Georgia Southern University Statesboro, GA 30460
10 pt
Dear CRI Operations, Graphic Design. It’s what I do and I do it very well.
I am well versed in Adobe Creative Suit programs; including Illustrator, InDesign and Photoshop. I learn very quickly, with that said, I am ready and able to challenge myself with acquiring the skills necessary to use Dreamweaver at a level of excellence expected by you, the CRI. My management experiences and various group activities allow me to easily transition into any work environment as a diligent leader or an enthusiastic follower. With my countless hours of work at Georgia Southern University; I have built a highly impressive body of work which, if given the opportunity, I will present to you and undoubtedly seal this position.
99
I am submitting my application for consideration of the Marketing Graphic Design Assistant position. The reasoning behind this submission is that I am certain my talents in the Graphic Design field will be of great use to the organization’s needs, and the needs of Georgia Southern University as a whole. I am currently a Junior in Georgia Southern University’s highly acclaimed Graphic Design program and within this program, I am at the top of the tier.
I am very excited about this opportunity and I am ready to use my design abilities to increase the efficiency and aesthetics of the CRI. Thank you for your time and consideration. Sincerely,
46.7
Felix Fernando Oliha Enclosure: Resume
14.4 15
6.7
15 LETTERHEAD + CONTINUATION | STATIONARY | CORPORATE IDENTITY | AEGEAN AIRLINES
D3 BUSINESS ENVELOPE FORMAT: 220mm X 110 mm (FITS A4 FOLDED IN THIRDS)
The measurements seen below are represented in millimeters and based on the original 220X110 mm envelope format. Not actual size.
70
52
9.4
35
36.3
39.2
6
AEGEAN AIRLINES | CORPORATE IDENTITY | STATIONARY | BUSINESS ENVELOPE 16
SECTION E
COLL ATERAL 1. BOAR DING PAS S ENVELOPE 2. LUGGAGE TAGS
E1 BOARDING PASS ENVELOPE FORMAT: 209.6mm X 88.9mm
The measurements seen below are represented in millimeters and based on the original 209.6X88.9 mm boarding pass envelope format. Not actual size.
12
24
9.4 6 6
70
AEGEAN AIRLINES | CORPORATE IDENTITY | COLLATERAL | BOARDING PASS ENVELOPE 18
E2 LUGGAGE TAGS FORMAT: 109.8mm X 55mm
The measurements seen below are actual size. (Represented in millimeters)
6
10
71.8
56.8
5 dia.
POST CODE
9.2 6
31.1
19 LUGGAGE TAGS | COLLATERAL | CORPORATE IDENTITY | AEGEAN AIRLINES
SECTION F
ADVERTISING 1. NEWSPAPER AD 2. MAGA ZINE AD
F1 NEWSPAPER AD FORMAT: 375mm X 300mm (HALF PAGE)
21 NEWSPAPER AD | ADVERTISING | CORPORATE IDENTITY | AEGEAN AIRLINES
Not actual size.
F2 MAGAZINE AD Not actual size.
AEGEAN AIRLINES | CORPORATE IDENTITY | ADVERTISING | MAGAZINE AD 22
SECTION G
SIGNAGE 1. AIRLINE COUNTER 2. INTERACTIVE KIOSK
G1 AIRLINE COUNTER The Aegean Airlines counter features a 1524mm X 762mm sign, brandishing the Aegean Airlines logotype. The logotype is illuminated by white LEDs. The perimeter of the
sign is illuminated by blue LEDs. In front of the counter, the Aegean Airlines tagline is displayed beautifully within the brandmark detail.
AEGEAN AIRLINES | CORPORATE IDENTITY | SIGNAGE | AIRLINE COUNTER 24
G2 INTERACTIVE KIOSK The Aegean Airlines interactive check-in kiosk features a highly user friendly, touchscreen interface displayed on a crisp 53.34 cm screen. The kiosk serves as more than just a
25 INTERACTIVE KIOSK | SIGNAGE | CORPORATE IDENTITY | AEGEAN AIRLINES
means of checking in for our customers, but portrays the attention to detail and luxury that Aegean Airlines provides.
SECTION H
VEHICLE IDENTIFICATION 1. AIRPL ANE 2. INSIDE AIRPL ANE
H1 AIRPLANE The main airplane in the Aegean Airlines fleet is the elegant Boeing 747. It features the Aegean Airlines logotype on both of its sides and the brandmark detail on its tail.
The image below is a rendering. Not the actual Aegean Airlines 747.
27 AIRPLANE | VEHICLE IDENTIFICATION | CORPORATE IDENTITY | AEGEAN AIRLINES
H2 INSIDE AIRPLANE Inside the Aegean Airlines 747, the backs of each seat features the Aegean Airlines logotype in white.
The measurements seen below are represented in centimeters. Not actual size.
35
4.8 AEGEAN AIRLINES | CORPORATE IDENTITY | VEHICLE IDENTIFICATION | INSIDE AIRPLANE 28
CO NTA CT PLEASE CALL: + 30 210 62 61 700 VISIT THE AEGEAN AIRLINES WEBSITE AT: en.aegeanair.com