FELIX FERNANDO OLIHA
PORTFO
OLIO
CONTENTS 01 02 03 04 05 06 07 08 09 10 11
ASSORTED LOGOS PAGE: 01
GSU: MUSIC INTERNATIONAL STUDIES LOGO PAGE: 02
CRI: INTRAMURAL SPORTS PRINT CAMPAIGN PAGE: 03-04
COLD DUCK TIME PAGE: 05
THE YEAR OF REVOLUTION INFOGRAPHIC PAGE: 06
RUXPIN: ASSORTED T-SHIRT ILLUSTRATIONS PAGE: 07-08
CRI: TRUE BLUE 5K I.D. PAGE: 09-10
CRI: EVENT POSTERS PAGE: 11-12
EARVIBE RADIO: PHARAOH T-SHIRT ILLUSTRATION PAGE: 13
REBECCA FLAHERTY PAGE: 14
AEGEAN AIRLINES: IDENTITY REDESIGN PAGE: 15-16
FELIX FERNANDO OLIHA
PROJECT # -
01
CLIENT/PROJECT TITLE -
ASSORTED LOGOS FORMAT -
Logo
In alphabetical order beginning at the top left: AEGEAN AIRLINES AMORE RECORDINGS COLD DUCK TIME EARVIBE RADIO GEORGIA BIOMASS MUSIC INTERNATIONAL STUDIES OPERATIONS CAPABILITY INSTITUTE RUXPIN CRI: SHOW OF STRENGTH SOUTHERN FUNK CRI: TRUE BLUE 5K URBAN RADIO
01
FELIX FERNANDO OLIHA
PROJECT # -
02
CLIENT/PROJECT TITLE -
GSU: MUSIC INTERNATIONAL STUDIES LOGO FORMAT -
Logo
The Georgia Southern University Music Department requested a new logo for their international studies program. The spherical form of the abstracted treble clef (a very common symbol in music) is a portrayal of the Earth. The ribbon which surrounds this invisible Earth reflects travel. The continuous flow and movement of this ribbon embodies the flow and movement of music. The color palette is that of Georgia Southern University.
02
FELIX FERNANDO OLIHA
PROJECT # -
03
CLIENT/PROJECT TITLE -
CRI: INTRAMURAL SPORTS PRINT CAMPAIGN FORMAT -
24x36 Poster & 8.5x11 Flyer The CRI (Georgia Southern University’s Campus Recreation and Intramural division) marketing department creates a new intramural sports print campaign for each term. This campaign includes a main schedule poster and individual flyers for each sport. The campaign is type focused with simple elements of emphasis (such as the bold bars present in the flyers). I also limited the color palette within each design to no more than 3 colors as to prevent an overbearing, convoluted spread. continued...
03
FELIX FERNANDO OLIHA
PROJECT # -
03
CLIENT/PROJECT TITLE -
CRI: INTRAMURAL SPORTS PRINT CAMPAIGN FORMAT -
8.5x11 Flyer The addition of the texture within each print was made to prevent visual stagnation and promote a rugged, athletic feel.
04
FELIX FERNANDO OLIHA
PROJECT # -
04
CLIENT/PROJECT TITLE -
COLD DUCK TIME FORMAT -
Logo & 11x17 Poster The band Cold Duck Time approached me with a request to make a band poster that was both eye catching and a visual representation of their soulful sound. The idea to use a bottle derived from the origin of the band’s name, Cold Duck, which is a type of wine. I wanted to use an alcoholic beverage container that was immediately familiar, but one that better suited the sound and feel of the band. The type of alcohol I depicted was whiskey; strong and masculine while composed and distinguished.
05
FELIX FERNANDO OLIHA
PROJECT # -
05
CLIENT/PROJECT TITLE -
THE YEAR OF REVOLUTION INFOGRAPHIC FORMAT -
11x17 Poster In this project, I was required to design an infographic visualizing a focused set of researched information. I graphically depicted the information surrounding the most significant political uprisings during 2011. I worked with a color palette which reflects the region the countries are located in and at least one color found in their respective flags. In the tiered section of the infographic, the size of the colored areas directly reflect the number presented. Soft gradients were added to increase the feeling of depth.
06
FELIX FERNANDO OLIHA
PROJECT # -
06
CLIENT/PROJECT TITLE -
RUXPIN: ASSORTED T-SHIRT ILLUSTRATIONS FORMAT -
T-shirt
The RUXPIN brand was created by me in an effort to introduce bold, simplistic, thoughtfully illustrated t-shirts into an apparel industry saturated with poorly deigned material. These are a select few of the illustrations designed for the brand. continued...
07
FELIX FERNANDO OLIHA
PROJECT # -
06
CLIENT/PROJECT TITLE -
RUXPIN: ASSORTED T-SHIRT ILLUSTRATIONS FORMAT -
T-shirt
There is at least one identifiable mark of the RUXPIN brand present in the each illustration (the three point crown, RUXPIN, RUX, the “okay” sign). The color palette within each is limited to no more than 3 colors.
08
FELIX FERNANDO OLIHA
PROJECT # -
07
CLIENT/PROJECT TITLE -
CRI: TRUE BLUE 5K I.D. FORMAT -
Logo, 24x36 Poster, T-shirt The True Blue 5k was introduced in 2011 by the CRI as a brand new annual race for Georgia Southern University. The goal for the True Blue 5k’s identity was to create a feeling of collegiate athleticism. To achieve this feel, I designed a very angular, sharp mark with a bold collegiate typeface. The featured element in this mark is the “5” within the “B” of BLUE. I chose to create a partial masking effect using the stripe pattern which allows the “B” to remain visually present. continued...
09
FELIX FERNANDO OLIHA
PROJECT # -
07
CLIENT/PROJECT TITLE -
CRI: TRUE BLUE 5K I.D. FORMAT -
Website Design/Mock-up The faceless runners present in both the poster and website were illustrated to represent all participants in the event.
CLICK TO VIEW
The cool blue color palette was used to emphasis the name “TRUE BLUE”, but it does not detract from the excitement and fun of the race.
10
FELIX FERNANDO OLIHA
PROJECT # -
08
CLIENT/PROJECT TITLE -
CRI: EVENT POSTERS FORMAT -
11x17 Poster & 24x36 Poster Left Image:
The Fitness Special Events poster was created as simple, clean display of the larger events offered by CRI. Right Image:
No Impact Week at Georgia Southern University was a week dedicated to making the smallest possible impact on the environment. The poster represented the green ideology fueling the event and was required to legibly address the program’s schedule.
11
FELIX FERNANDO OLIHA
PROJECT # -
08
CLIENT/PROJECT TITLE -
CRI: EVENT POSTERS FORMAT -
24x36 Poster Left Image:
The Show of Strength poster was created as a promotional piece for the event. The poster is very type-focused with a simple color palette that does not distract from the large amount of copy. Right Image:
The Southern Adventures department of CRI specializes in outdoor adventure trips. They requested a poster for the listing of trips being offered in May. I created a composite illustration of the featured landmarks at each destination.
12
FELIX FERNANDO OLIHA
PROJECT # -
09
CLIENT/PROJECT TITLE -
EARVIBE RADIO: PHARAOH T-SHIRT ILLUSTRATION FORMAT -
T-shirt
Earvibe Radio requested a t-shirt that went along with t he compa ny’ s E gypt ian themed logo includeing an easily identifiable mark relating to music. The resulting illustration is derived from the mask found in King Tut’s tomb. Being a common visual link to Egypt, I felt it was a very solid base to work from and it allowed me to easily include the musical element (earbuds) without degrading the regal presence of the mask.
13
FELIX FERNANDO OLIHA
PROJECT # -
10
CLIENT/PROJECT TITLE -
REBECCA FLAHERTY FORMAT -
24x36 Poster Rebecca Flaherty (one of the most highly praised classical singers in Georgia) requested a poster for her Master of Music Degree recital. The name and theme of the program was Great Masters in Miniature; the great masters being composers such as the feature Richard Strauss and in miniature meaning small excerpts from chosen pieces of music. Rebecca wanted to portray the idea of something wonderful in a small package. With that, I transformed the bust of Richard Strauss into a cherry and place it atop a cupcake. A miniature, delectable treat; the same as Rebecca’s performance. 14
FELIX FERNANDO OLIHA
PROJECT # -
11
CLIENT/PROJECT TITLE -
AEGEAN AIRLINES: IDENTITY REDESIGN FORMAT -
Logo & Stationary In this project, I was required to rebrand the identity of an existing airline. I chose to rebrand Aegean Airlines, the premier airline in Greece. I felt that Aegean’s existing identity did not truly reflect what the company says it embodies: Greek travel and the Greek experience. In the design of the new brandmark, I reflected the architecture located in one of the more popular Greek destinations, Santorini. In Santorini, there are large domed buildings with arched windows and entry ways, which are visually portrayed by the mark’s form. continued...
15
FELIX FERNANDO OLIHA
PROJECT # -
11
CLIENT/PROJECT TITLE -
AEGEAN AIRLINES: IDENTITY REDESIGN FORMAT -
Magazine Ad & I.D. Manual
CLICK TO VIEW
Within the brandmark exists a wave pattern with a steady gradation from bottom to top. This pattern reflects the mountainous features of the Greek coast and, simultaneously, the waters surrounding Greece. I crafted a custom logotype to complement the new mark. The calm, cool color palette that is present throughout the redesigned identity reflects the waters surrounding Greece and the ease of travel provided by Aegean Airlines.
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THANK
YOU
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FERNANDO.OLIHA@GMAIL.COM @Felix_F_Oliha