Design 1 Notebook by Felix Soletic

Onewi t h Desi gn

Jour neyt r ough basi cdesi gn pr i nci pl esby Fel i xSol et i c

Onewi t h Desi gn St udentFel i xSol et i c I ns t r uct orBr uceCl ay pool Cl as sDesi gn1 Fal l 2011.

Tabl eof Cont ent s Geomet r i cComposi t i ons

Gr ay scal e&Col orWheel Val ueSt udi es

Neut r al Mi xi ngChar t/RGB&CMYKChar t s

Col orSchemes

HSV/Munsel l TChar t s

Col orCont r ast&Asy mmet r i cal Col orBal ance

Gr oupi ng&Gest al t

Gol denSect i on,Root2&Tat ami Not es

Gr i dDesi gnAssi gnment

Phot oComposi t i ons

Col orTer mi nol ogy/Vocabul ar y

Bi bl i ogr aphy&Ref er enceMat er i al

Mast erGr i d

Geomet r i c Composi t i ons About Fort hi scompos i t i onas s i gnment , weneededt odes i gn12v i sual sol ut i ons des cr i bi ng di f f er ent compos i t i onalconcept sout l i ned bel ow,us i ng bl ack papert hat wascuti nt os peci f i cs hapesand gl uedont opofa6”by9”whi t e paper ,v er t i cal l yor i ent ed. Bl ack s hapess er v e asf i gur es , whi l et hewhi t epapers er v esas t hegr ound.Wehadt wel v es et s ofei ghts hapes ,andal l8hadt o beusedi neachofourdes i gns . Wecoul dn’ tov er l apt hes hapes , ormak et hes hapesbl eedof ft he edge oft he gr ound.Al s o,we coul dn’ tf or m ar r owst hatwoul d s ugges tdi r ect i on.

Emphasi s Fi gur eonGr ound Asy mmet r i cal Bal ance

Di agonal Ver t i cal TheFace

Fi gur e/Gr oundAmbi gui t y Or der/Pat t er n Mov ement

Hor i z ont al Sy mmet r i cal Bal ance Random

Composi t i on Compos i t i oni st hepl acementorar r angementofv i s ual el ement sori ngr edi ent si nawor kofar toraphot ogr aph,asdi s t i nctf r om t hes ubj ectofawor k .I tcanal s obet houghtofast heor gani z at i onoft heel ement sofar taccor di ngt ot hepr i nci pl esofar t . Thet er m compos i t i onmeans' put t i ngt oget her , 'andcanappl yt oanywor kofar t ,f r om mus i candwr i t i ngt ophot ogr aphy ,t hati s ar r angedorputt oget herus i ngcons ci oust hought . I nt hev i s ual ar t s , compos i t i oni sof t enus edi nt er changeabl ywi t hv ar i oust er ms s uchasdesi gn, f or m, v i sual or der i ng, orf or mal st r uct ur e, dependi ngont hecont ex t . I ngr aphi cdes i gnanddes k t oppubl i s hi ng, compos i t i oni scommonl yr ef er r edt oaspagel ay out .

Gr ay scal e St udi es AboutTone Whatt onemeansi nades i gncont ex ti ss i mpl e.I t ' show l i ghtordar kacol ori s ,r at hert hanwhatt heact ual col oror huei s .Yeti mpl ement i ngt onei nades i gni sof t enbot her s omet oar t i s t s .Thi i sbecaus ewegeteas i l ydi s t r act edby t hes t r ongappeal ofcol or . Thenumberorr angeoft onest hatcanbepr oducedal s o v ar i es . Li ght erhues( s uchasy el l ows ) wi l l pr oduceas mal l er r angeoft onest handar k erones( s uchasbl ack s ) . Whyi st onei mpor t ant ?Her e' swhatt hatmas t erofcol or Henr iMat i ssehadt os ay( i nhi sAPai nt er ' sNot es ,1908) : " WhenIhav ef oundt her el at i ons hi pofal lt het onest he r es ul tmus tbeal i v i nghar monyofal l t het ones ,ahar mony notunl i k et hatofamus i cal compos i t i on. " I not herwor ds ,i fades i gni sgoi ngt obes ucces s f ul ,y ou mus tgety ourt onesr i ght ,ot her wi s ei t ' sj us tgoi ngt obe v i s ual noi s e.Thef i r s ts t ept odoi ngt hi si st or emov ecol or f r om t heequat i on,t ocr eat ear angeoft oneus i ngonl y bl ackandi t ss hades .

50% 50%

TheGr ay scal es Thet woex t r emet onesorv al uesar ebl ack( v er ydar k )and whi t e( v er yl i ght ) .Recogni z i ngt het oneorv al ueofacol or , r at hert hant hehue,i si mpor t antt oades i gnerbecaus e s ucces s f ul des i gnsof t enhav et onal cont r as ti nt hem. Ades i gnwi t honl ymi dt onesr i s k sbei ngf l atanddul l . Val ue ort onal cont r as tcr eat esv i s ual i nt er es torex ci t ement . Ont her i ght ,wecans eet wogr ay s cal es-onei sper cept ual ,whi chmeanst hatt hegr adat i ons eemsmor et r uet o t hehumaney ebuti snotcor r ect ,andt hemechani cal gr ay s cal ewhi chi smat hemat i cal l ycor r ect ,butt ot hehuman ey es eemsl esscor r ectt hant heper cept ual one.

Per cept ual Gr ay scal e

Col or&Val ue Ev er ycol orcanpr oduceav ar i et yoft ones ;how l i ghtor dar kt hes ear edependsont hecol or .I t â&#x20AC;&#x2122; si mpor t antt or eal i z et hat t onesar er el at i v e;howdar korl i ght t heys eem dependsonwhat ' sar oundt hem.At onet hat ' sl i ghti none cont ex tmays eem dar k eri nanot her .

Mechani cal Gr ay scal e

07 Gr ay scal eSwat chPai nt i ng Us i nggouache,wehadt opai nt a 11 s t ep gr ay s cal e,wi t ht he t r ans i t i on i n bet ween bei ng as s moot haspos s i bl e.Af t erpai nt i ng 50 ormor es wat ches ,we pi ck ed11t hatr epr es ent edt he t r ans i t i onbes t ,andt apedt hem down bet ween t wo dr af t i ng boar ds ,oneoft hem hav i ng a hol ei nt hemi ddl e.

RGB,CMYK& Neut r al Mi xi ngChar t

Mi xi ngCompl ement ar yCol or s Thecompl ementofacol ori st hecol oropposi t ei tont he col orwheel .Remembert hatt hecent eroft hecol orwheel i sneut r al . Thechor doft hecompl ementmi xr unst hr ough t hecent eroft hecol orwheelands ot hecol ori sneut r al i z ed.I fy ouchoos eanex actcompl ement ,y oucanmi xan achr omat i cgr ay .Bymi x i ngmor eorl es soft hecompl ement ,y oucanl owert hesat ur at i onal otoral i t t l e. Thi swor k sbecaus et heopposi t ecol or seachabsor ba por t i onoft hespect r um. Gr eenabs or bsal l butt hecol or s ar oundgr een.Magent a( r edv i ol et )abs or bsal lt hecol or s ex ceptt hos ear oundmagent a.Asar es ul t ,al l oft hecol or s ar eabs or bedandnocol ori sr ef l ect ed.Whent het wo col or sar eexact l ymat ched,bl acki st her esul t .I ft her e i sanywhi t emi xedwi t ht hepai nt s,t hecol ori sgr ay . Tr ys t ar i ngatacol ors wat chf ors ev er al s econds . Whent he edgesoft hecol ors t ar tv i br at i ngl ookataneut r alback gr ound( l i ght gr ayorwhi t e) , y ouwi l l s eeanaf t eri maget hat i st hecompl ementoft hef i r s tcol or .

TheNeut r al Mi xi ngChar t

RGBCol orModel Li ghtt heor ys t ar t swi t hbl ack-t heabs enceof l i ght . Whenal l of t hef r equenci esof v i s i bl el i ghtar e r adi at edt oget hert her es ul ti swhi t el i ght .Thecol ori nt er act i oni sdi agr amedus i ngacol orwheel wi t hr ed,gr eenandbl ueaspr i mar ycol or s.Pr i mar yher emeanss t ar t i ngcol or s .Thes ear et he t hr eecol or st hatt heconesi nt heey es ens e.Thi si sanRGBcol ors y s t em ( Red,Gr eenandBl ue) . Thepr i mar ycol or smi xt omakesecondar ycol or s:r edandgr eenmak ey el l ow,r edandbl ue mak emagent aandgr eenandbl uemak ecy an.Al lt hr eet oget heraddupt omak ewhi t el i ght . Thati swhyt het heor yi scal l edaddi t i v e.

CMYKCol orModel TheCMYKcol ormodel i sasubt r act i v ecol ormodel ,us edi ncol orpr i nt i ng,andi sal s ous edt o des cr i bet hepr i nt i ngpr oces si t s el f .CMYKr ef er st ot hef ouri nk sus edi ns omecol orpr i nt i ng: cy an,magent a,y el l ow,andkey( bl ack) . TheCMYKmodelwor k sbypar t i al l yorent i r el ymaski ngcol or sonal i ght er ,usual l ywhi t e, backgr ound. Thei nkr educest hel i ghtt hatwoul dot her wi s eber ef l ect ed. Suchamodel i scal l ed subt r act i v ebecaus ei nk s" s ubt r act "br i ght nes sf r om whi t e. I naddi t i v ecol ormodel ss uchasRGB,whi t ei st he" addi t i v e"combi nat i onofal l pr i mar ycol or ed l i ght s ,whi l ebl acki st heabs enceofl i ght .I nt heCMYKmodel ,i ti st heopposi t e:whi t ei st he nat ur alcol oroft hepaperorot herback gr ound,whi l ebl ackr es ul t sf r om af ul lcombi nat i onof col or edi nk s .Tos av emoneyoni nk ,andt opr oducedeeperbl ackt ones ,uns at ur at edanddar k col or sar epr oducedbyus i ngbl acki nki ns t eadoft hecombi nat i onofcy an,magent aand y el l ow.

Col or Schemes

Achr omat i c

Monochr omat i c

Pol y chr omat i c

Anal ogous

Tr i adi c

Compl ement ar y

Pat r i al t r i ad

Si ngl eSpl i t Compl ement ar y

Doubl eSpl i t Compl ement ar y

NearSi ngl eSpl i t Compl ement ar y

Neut r al s

Tet r adi c

Thecol orwheelorcol orci r cl ei st he bas i ct oolf orcombi ni ngcol or s .The col orwheel i sdes i gneds ot hatv i r t ual l yanycol or sy oupi ckf r om i twi l l l ookgoodt oget her .

andt heycons i s toft wocol or swi t ha f i x edr el at i oni nt hecol orwheel .

C oo l

War m &Cool Rel at i onshi p

W ar m

Thecol orwheelcanbedi v i dedi nt o war m andcool col or s .War m col or s ar ev i v i dandener get i c,andt endt o adv ancei ns pace.Coolcol or sgi v e ani mpr es s i onofcal m,andcr eat ea s oot hi ngi mpr es s i on. Whi t e, bl ackandgr ayar econs i der ed t obeneut r al .Thegr ay s cal ei sex pl ai nedont hepr ev i ouspage.

Tr adi t i onal l y ,t her ear eanumberof col orcombi nat i onst hatar econs i der ed es peci al l ypl eas i ng.Thes ear e cal l ed col orhar moni esorchor ds

Col or st hatar eoppos i t eeachot her ont hecol orwheelar econs i der edt o becompl ement ar ycol or s. Thehi gh cont r astofcompl ement ar i escr eat e av i br antl ookwhenus edatf ul l s at ur at i on.Thi scol ors chememustbe managedwel l s oi ti snotj ar r i ng.

HSV& Munsel l Char t s

HSVChar t

Hue

Sat ur at i on Val ue Chr oma i ght ness I nt ensi t y Br

D-Di f f er ent S-Same

HSVChar t

D-Di f f er ent S-Same

Hue

Sat ur at i on Val ue Chr oma i ght ness I nt ensi t y Br

Col orCont r ast& Asy mmet r i cal Col orBal ance Hi gh Hue

Sat ur at i on

Val ue

Temper at ur e

Low

Col orCont r ast Ev er yv i s ual pr es ent at i oni nv ol v esf i gur egr oundr el at i ons hi ps .Thi sr el at i ons hi pbet weenas ubj ect( orf i gur e)andi t ss ur r oundi ngf i el d( gr ound)wi l lev i denceal ev elofcont r as t ;t hemor ean obj ectcont r ast swi t hi t ssur r ounds,t hemor ev i si bl ei tbecomes. Whenwecr eat ev i s ual st hatar ei nt endedt ober ead,of f er i ngt hev i ewerenoughcont r astbet weent heback gr ound( paperors cr een) andt het ex ti si mpor t ant . Tex tpr es ent at i onsi deal l yof f er atl eas tan80% cont r astbet weenf i gur eandgr ound.( Bl ackt ex tonawhi t eback gr oundi s i deal . ) I ft her ei snotenoughcont r as tbet weenf i gur eandgr ound,av i ewerwi l l s qui ntt ov i ewt he t ex t ,causi ngey ef at i gue. Yel l owt ex tonawhi t eback gr oundorbl uet ex tonabl ackback gr ound,ar edi f f i cul tt or eaddue t ot hel ow l ev el ofcont r astbet weenf i gur eandgr ound. Anoccur r encek nownas' si mul t aneouscont r ast '( orchr omos t er eops i s , )mayhappenwhen oppos i ngcol or sar epl acedi ncl osepr oxi mi t yt oeachot her .Tex tmayappeart ov i br at e,or cas tas hadow.Ey es t r ai nandf at i guewi l lr es ul ti fav i ewerf ocus esonadocumentdi s pl ay i ng s i mi l arpr oper t i esf oranex t endedt i meper i od. Somecol orcombi nat i ons ,s uchasr edt ex tonabl ueback gr ound,caus eopt i cal i l l usi onswhen pos i t i onednex tt oeachot her .I tcanal s opr oducedi s t or t i onsi npr i nt .

Ext ensi on Cont r ast Exampl es

Si mul t aneous Cont r ast Exampl es

Asy mmet r i cal Col orBal ance Bal ancer es ul t swhendes i gnel ement sar edi s t r i but edt opr oduceanaes t het i cal l ypl eas i ng whol e.I dent i cal el ement sonbot hs i desofapi ct ur emak easy mmet r i cal desi gn.As y mmet r i cal bal ancemeansunl i neorunequalel ement sar ear r angedt ocount er bal anceeachot her . Col ori nt ens i t y ,v al ueandt emper at ur ear eot herbal anci ngf act or s . I nt hef i r s tex ampl e,wecans eeasy mmet r i calbal anceachi ev edbyusi ngdi f f er entv al ues. Thedar k ert ones eemsmor eheav i ert hant hel i ghtone,andwebal ancet hem bymak i ngt he heav i erobj ectt ak eupl es ss pacet hant hel i ght erone. I nt hes econdex ampl e,t hebal ancei sachi ev edbyusi ngdi f f er entsat ur at i onsoft hesame hue.Themor es at ur at edobj ecti smades oi tt ak esupl es ss pacet hent hedes at ur at edone. I nt het hi r dex ampl e,bal ancei sachi ev edbykeepi ngt heamountofy el l ow t hesamei nbot h obj ect s, andt henaddi ngmagent aonal ar gerobj ect . Thi st y peofcol orbal ancei sus edof t en bydes i gner sandpai nt er s ,andi scompl et el yper cept ual .Whats eemsbal ancedt ooneper s on maynots eem bal ancedt ot heot her .

Gr oupi ng& Gest al t AboutGest al t Gest al ti saps y chol ogyt er m whi chmeans" uni f i edwhol e" .I t r ef er st ot heor i esofv i s ualper cept i ondev el opedbyGer man ps y chol ogi s t si nt he1920s .Thes et heor i esat t emptt odes cr i be howpeopl et endt oor gani z ev i s ual el ement si nt ogr oupsoruni f i edwhol eswhencer t ai npr i nci pl esar eappl i ed. Ther ei sal i mi tt ot heamountofi nf or mat i ont hatt hemi ndcan k eept r ackof .Whent heamountofv i suali nf or mat i onbecomest oo gr eatt he mi nd t r i est o si mpl i f ybygr oupi ng. Gr oupsar ef or med i nl ogi calway sbas ed whati nf or mat i on l ookl i keandwher et hev ar i ousi t emsar el ocat ed.Si mi l ar i t y i sconcer nedwi t hwhati t emsl ookl i k e. Si mi l ar i t yi sapower f ul gr oupi ngconceptandass uchcancont r i but es i gni f i cant l yt owar dsachi ev i nguni t y .Themor eal i k et he i t emsar e,t hemor el i k el yt heyar et of or m gr oups .Byt hes ame t ok en, i f i t emsar edi s s i mi l ar , t heywi l l r es i s tgr oupi ngandt endt o s how mor ev ar i et y .I ti si mpor t antt ounder s t andt hatal loft he ges t al tconcept scanbeus edt ogr oupandt oungr oup.

Si z e

Locat i on

Shape

Col or

Posi t i on

Pat t er n

Val ueorcol ori sanot herpower f uls i mi l ar i t yt y pe.Thet woar e gr oupedt oget herbecaus ev al uei spar t of col orbut canact i ndependent l y( bl ackandwhi t ei mages ) . Not i cet hatt hedomi nantgr oupi ngconcepti scol or ,nots hape. Col ormak esi t emseas yt oi dent i f yandhencemak esagood gr oupi ngt ool .Val uecanwor kaseas i l yascol or ,andi nf act s omet i mesi sas t r ongerdes i gnel ement . Shape, ands hapel i k eel ement ss uchasdi r ect i onandt ext ur e, canal s of or m gr oups . Whenal l ot hert hi ngsar eequal i tper f or ms qui t ewel l i nt hi sf unct i on.Thes quar esandci r cl esus edher ear e s i mpl egeomet r i cs hapes .I ti spos s i bl et omak es hapest hatar e mor edi s t i nctandt her ef or emor enot i ceabl e.Compl exs hapes mays t andout mor ebut t her ei sat t r act i v enes st os i mpl ers hapes t hatmak est hem mor epower f ul v i s ual el ement si nmos tcas es . Theyappeal t ooursenseofor der . Not i cei nt heex ampl eont her i ghtt hatt hes quar esandci r cl es ar epr es ent edi nt wodi f f er entsi z es.Doy ouf i r s tnot i cet hem gr oupi ngbecaus eof t hei rs hapeort hei rs i z e?Thedi f f er encebet weent hes i z esi spr obabl ygr eat erher et hant hedi f f er encei n t hes hapes .Hadt heybeenonl ys l i ght l yl ar gert hes hapedi f f er encemi ghthav ebeennot i cedf i r s t .Thepot ent i al ,howev er ,f or s i z ev ar i at i oni sgr eat ert hant hedi f f er encespos s i bl ei ns hapes o s i z ei sus ual l yamor edomi nants i mi l ar i t yt y pe.

Gr i d& Pr opor t i ons TheGol denRect angl e Agol denr ect angl ei sonewhos es i del engt hsar ei nt he gol denr at i o,appr ox i mat el y1: 1. 618.Adi s t i nct i v ef eat ur e oft hi ss hapei st hatwhenas quar es ect i oni sr emov ed, t he r emai nderi sanot hergol denr ect angl e;t hati s ,wi t ht he s amepr opor t i onsast hef i r s t .Squar er emov alcanber epeat edi nf i ni t el y ,i nwhi chcas ecor r es pondi ngcor ner sof t hes quar esf or m ani nf i ni t es equenceofpoi nt sont he gol dens pi r al ,t heuni quel ogar i t hmi cs pi r al wi t ht hes es peci f i cs etofpr oper t i es . I t ’ sf ound t hr oughoutnat ur e,ar tand ar chi t ect ur e.Seas hel l s ,t he Mona Li s a and t he Par t henon al ls how t he gol denr at i o.Ourf acesandbodi esar eal s opr opor t i onal t o t hegol denr at i o.I t ’ ss oomni pr es entt hati t ’ sev enf oundi n s oundsandi nt er v al soft i me.I ft her eev erwasamat hemat i calwayt oex pl ai nandex pr es snat ur albeaut y ,t he gol denr at i oi si t . Thegol denr at i ogi v esusadi v i nes ens eofaes t het i ct hat wecanappl yt odes i gn. Byappl y i ngt hegol denr at i opr oper l y ,wecanmak eourdes i gnsv i s ual l ycompel l i ng. 1)Cons t r uctauni ts quar e. 1

2)Dr awal i nef r om t hemi dpoi ntofones i de t oanoppos i t ecor ner . 3)Us et hatl i neast her adi ust odr awan ar ct hatdef i nest hel ongdi mens i onoft her ect angl e.

TheDy nami cRect angl e Di v i deaSquar eandt hen us et hatl i neast her adi us t odr awanar c.

Cons t r uct i onofr ootr ect angl es .Thel engt hsoft he hor i z ont al s i desoft heor i gi nal s quar eandt hef ourr oot r ect angl esder i v edf r om i t ,ar er es pect i v el y√2,√3,√4, √5,et c.

Ar ect angl e whi ch i sdy nami c hasdy nami cs y mmet r y , whi chi nt hi scas e,meanst hatas pectr at i o( hei ghtdi v i ded bywi dt h) i sadi s t i ngui s hedv al uei ndy nami cs y mmet r y . Thes edy nami cr ect angl esbegi nwi t hasquar e,whi chi s ex t ended( us i ngas er i esofar csandcr os spoi nt s )t of or m t hedes i r ed f i gur e,whi chcanbet hegol den r ect angl e ( 1: 1. 618) ,t he2: 3r ect angl e,t hedoubl es quar e( 1: 2) ,ora r ootr ect angl e.

Tat ami Not es Tat ami not eshav et hepr opor t i onsofex act l yt wos quar es . Theyar et het y peofmat sus edi nt r adi t i onalJ apanes e r ooms . Of t en, anar r angementi nwhi chf ourmat smeetata poi nti scons i der edunl uck y ,per hapsbecaus et hewor d “ f our ”s oundsl i k et hewor d“ deat h”i nJ apanes e.So,a “ l uck y ”l ay outhasno“ +”( pl us ) s hapesf or medbyt hel i nes wher emat smeet .Ex ampl eont hel ef t .

Gr i dDesi gn Assi gnment About Thi sas s i gnmentwasani nt r ot o t hebasi cgr i dst r uct ur epr i nci pl esi ndes i gn. Us i nggol denr ect angl es,wecons t r uct ed agr i d whi chwehadt ous el at eroni n cr af t i ngourowndes i gn. The f i r st st ep was ex pl or i ng v al ue; us i ng di f f er ent s hades f r om t hegr ay s cal et o des i gn a compos i t i ont hatobey edt hegr i d t hatwepr ev i ous l ys et . Thesecondst epwast ous ea 100% sat ur at edcol orf r om our col orwheel ,whi l ek eepi ng t he bl ack and whi t ei nt act( s econd r ow) .I fwet ookaphot oofour v al ueandhuedes i gnandpl aced t hephot or i ghtnex tt ot hebl ack and whi t ev er s i on,t heys houl d l ookex act l yt hes ame. Thet hi r d st ep wast o us et he col orv er s i onofourdes i gnand des at ur at i ngt hecol or sper cept ual l y( byey e) . Thef our t handf i nal st epwast o us eourowncr eat i v i t yt omak e t hedes i gnasi nt er es t i ngaspos s i bl e,nor es t r i ct i onsappl i ed.

100% Sat ur at edVer si on Desat ur at edVer si on

100% Sat ur at edVer si on2 OurOwnVer si on

Phot o Composi t i ons

About

Thi swasourmi dt er m as s i gnment ,wi t hf ourgr adesgi v eni nt ot al .Wehadt ot ak e12 phot ost ot al ,wi t heachphot os howi ngoneoft he12compos i t i onal concept sout l i nedi n ourf i r s tpr oj ect . Wehadt hef r eedom ofdet er mi ni ngwhats t or ywi l l ourphot ost el l about acer t ai ncul t ur eorat hi ng,butt heyal l hadt owor kt oget hercompos i t i onal l ywhenput nex tt oeachot her .

Composi t i ons

9)Random 10)Or der/Pat t er n 11)Fi gur eonGr oui nd 12)Mov ement

5)Emphas i s 6)Sy mmet r i cal Bal ance 7)Ver t i cal 8)YourOwn

1)Di agonal 2)Fi gur eonGr oundAmbi gui t y 3)Hor i z ont al 4)As y mmet r i cal Bal ance

Col or Ter mi nol ogy Col or Qual i t i es

Hue

Val ue/Br i ght ness

Sat ur at i on/Chr oma/Pur i t y

The i dent i t y ofeach col or ,i . e.r ed, Thel i ght nes sanddar k nes sofcol or , Thedegr eeofpur i t yofahue,i e.pur e gr een,bl ue,y el l ow,pur pl e.I n pur e i . e.gr ey s cal e. pi gmenti st y pi cal l yt hepur es tf or m of l i ght ,t hi squal i t ycor r es pondst ot he t hecol or . f r equencyoft hel i ght wav es .

Col orWheel Hi er ar chi es

Col or Schemes

Ty pesof Cont r ast

Pr i mar y

Secondar y

Ter t i ar y

Pur ehues . Theycannotbemi x edf r om anyot hercol or s .

Huesmi x edf r om t wopr i mar ycol or s .

Huesmi x edf r om as econdar yandan adj act entpr i mar ycol or .

Addi t i v e:r ed,gr een,bl ue. Subt r act i v e:cy an,magent a,y el l ow.

Addi t i v e:s ubs t r act i v epr i mar i es . Subt r act i v e:addi t i v epr i mar i es .

Chr omat i c

Pol y chr omat i c

Al lcol or s and t hei r cor r es pondi ng component .

Mor et hen one col or ,i . e.t he col or No,hue,nos at ur at i on.Onl yv al uesar e wheel . r epr es ent ed,i . e.t hegr ay s cal e.

Monochr omat i c

Tr i adi c

Anal ogous/Cont i guous

Onehue,r angi ngi nal l s at ur at i onsand v al ues .

Thr ee di f f er enthues equal l ys paced ar oundt hecol orwheel .

Var i at i onsofadj acenthues ,s mal lhue s hi f t s .

Ti nt/Shade/Tone

War m Col or s

Cool Col or s

Achr omat i c

Col or s wi t h added whi t e( pas t el s ) , Eccent r i ccol or sont her eds i deoft he bl ack( dar kneut r al s ) orgr ey s . col orwheel .

Eccent r i ccol or sont hecy ans i deof t he col orwheel .

Neut r al s

Compl ement ar y

Spl i tCompl ement ar y

Br ok encol or s ,i . e.mi x t ur esofv ar i ous compl ement scr eat i ngv ar i edpos s i bi l i t i esofv al ue,s at ur at i on,andhue.

Two hues di r ect l y oppos i t e on t he col orwheel .

Onehueandt het wohuesadj acentt o i t s compl ement .Ex ampl e:Yel l owgr een,bl uev i ol et ,andr edv i ol et .

Hue

Val ue

Sat ur at i on

Rel at i v ecompar i s onofv i s i bl ydi f f er ent Rel at i v ecompar i s onofdar kandl i ght Rel at i v ecompar i s onofpur eandneul i ght f r equenci es i nt er pr et ed i nt he col or s ;i . e.br i ght nes s . t r al col or s . br ai nascol or s . Temper at ur e

Compl ement ar y

Si mul t aneous

Col or ss hi f tf r om coolt owar ms pect r um.

Twohuesoppos i t et oeachot heron t hecol orwheel .

Per cept ual v i br at i on;per cept ual oppos i t es ; per cept ual l yi nt ens i f i ed l umi nanceorpur i t yduet oj ux t apos i t i onof acol ort ot her s .

Ext ensi on Huequant i t yr at i ov ar i at i onspr oduce di f f er ent ef f ect s wi t h s ame col or s chemes .

Bi bl i ogr aphy &Ref er enceMat er i al Composi t i on( Page4)

Gr ay scal eSt udi es( Page6)

Wi ki pedi a,Composi t i on( Vi sual Ar t s) ht t p: / / en. wi k i pedi a. or g/ wi k i / Compos i t i on_ ( v i s ual _ ar t s )

Pai nt i ngCol orCl ass,TonesorVal ues ht t p: / / pai nt i ng. about . com/ od/ col our t heor y / s s / Col or Cl as s Tones . ht m

CMYK( Page8)

Neut r al Mi xi ngChar t/RGB( Page8)

Wi ki pedi a,CMYKCol orModel ht t p: / / en. wi k i pedi a. or g/ wi k i / CMYK_ col or _ model

Desi gnNot es,Col or ht t p: / / daphne. pal omar . edu/ des i gn/ col or . ht ml

Col orSchemes( Page10)

Col orCont r ast( Page14)

Ti gerCol or ,Ti nt s,Shades,andTones ht t p: / / www. t i ger col or . com/ col or l ab/ col or t heor y / col or t heor y i nt r o. ht m

Wor qx,Col orCont r ast ht t p: / / www. wor qx . com/ col or / col or _ cont r as t . ht m

Gr oupi ng&Gest al t( Page16)

Dy nami cRect angl e( Page18)

Desi gnNot es,Si mi l ar i t y&Pr oxi mi t y ht t p: / / daphne. pal omar . edu/ des i gn/ s i mnpr ox . ht ml

Wi ki pedi a,Dy nami cRect angl e ht t p: / / en. wi k i pedi a. or g/ wi k i / Dy nami c_ r ect angl e

Tat ami ( Page18)

Gol denRect angl e( Page18)

Wi ki pedi a,Tat ami Not es ht t p: / / en. wi k i pedi a. or g/ wi k i / Tat ami

UXMov ement ,Appl y i ngTheGol den Rat i ot oWebLay out s&Obj ect s ht t p: / / ux mov ement . com/ cont ent / appl y i ngt hegol denr at i ot owebl ay out s andobj ect s /

Canadi anMat hemat i cal Soci et y ,Tat ami i nt heMar gi n ht t p: / / al ej andr oer i ck s on. com/ j ooml a/ t at ami bl og/ 97not es f r omt hemar gi n

Wi ki pedi a,Gol denRect angl e ht t p: / / en. wi k i pedi a. or g/ wi k i / Gol den_ r ect angl e

Mast er Gr i d