Info Brochure for The Motown Movement

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making sustainable housing accessible for everyone


What is The Motown Movement

CONTENT WHAT IS THE MOTOWN MOVEMENT? MISSION STATEMENT

6

MEET THE TEAM

7

MEET THE AMBASSADORS

8

MEET THE PARTNERS

10

INSPIRATION AND MOTIVATION

12

WHY DETROIT?

14

SOLUTION AND APPROACH

16

FUTURE PUBLICATIONS

18

TIMEFRAME AND CONTINUATION

20

JOIN THE MOTOWN MOVEMENT! CONTACT INFORMATION www.themotownmovement.com

WHY BECOME PART OF OUR MOVEMENT?

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EXPOSURE IN THE MEDIA

26

MERITS TO OUR PARTNERS

28

PROJECT BUDGET AND FINANCING

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COLLABORATIONS & PARTNERS

30

hello@themotownmovement.com +31 6 14 75 69 69 (NL) +1 313 460 0682 (USA) 1995 Ford Street MI 48238 Detroit America

Editor in chief: Ronen Dan, Femke Lokhorst Lay-out & design: Rianne Stelwagen

© 2018 The Future City Initiative

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What is The Motown Movement

EXECUTIVE BOARD

MEET THE

MISSION

TEAM Arjan Boonstra Chair

STATEMENT Our mission is to upscale the fight against climate change by making sustainable housing accessible for everyone. The techniques already exist. However, they do not affect the majority of people. Therefore, we’ve created a platform directly connecting research, education and communities.

Chris van Egmond Treasurer

Ida de Boer Acquisition

Owen Elverding Architect & Construction

Joanna van der Leun Sustainable Concept Developer

Joost Tielken Community Manager

Casper van Alfen Marketing & Media

On this platform, we develop, bundle and share low-budget and do-it-yourself methods to create a sustainable housing movement. To demonstrate the methods, we will build showcases in Detroit and else around world.

THE FOUNDERS

Dominik Lukkes | Co-founder Technical & architectural design

Ronen Dan | Co-founder Legality & finances

Bob Hendrikx | Co-founder Public relations & acquisition

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What is The Motown Movement

9

MEET THE AMBASSADORS DELFT NETHERLANDS

DETROIT MICHIGAN, USA

Kevin McNeely

Susan Mosey

Scott Schall

Jill Ford

Francine Houben

Karel Luyben

Marja van Bijsterveldt

Andy v.d. Dobbelsteen

Chairman at the Green Building Council of Detroit

Real Estate Developer CEO of Midtown Inc.

Associate Dean at Lawrence Technological University

Head of innovation & Entrepreneurship from the City of Detroit

Director of Mecanoo

Rector of the TU Delft

Mayor of Delft

Professor of Climate Design & Sustainability at the TU Delft

Lars Grabner

Stephen Vogel

Tom Stanton

Jim Fuqua

Jon Kristinsson

Arjan van Timmeren

Anke van Hal

Thijs Asselbergs

Architect & Co-founder of Volume One Studio

Senior Principal at the Collaborative Design Center

Researcher for the National Regulatory Research Institute

Former President of the Detroit Rotary Club

Founder Kristinsonn Architecten

Professor of Environmental Technology & Design at the TU Delft

Professor of Sustainable Housing Transformation at the TU Delft

Professor of Architectural Engineering at the TU Delft


What is The Motown Movement

MEET THE

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COMMUNITY

PARTNERS FOCUS: HOPE Focus: HOPE was founded in 1968, as a non-profit organization whose aim is to overcome racism and poverty by providing education and training for underrepresented minorities and others. Nowadays, the organisation serves i.a. as a community development center for the surrounding neighborhood. There are 5.300 residents and 1.700 housing units in Hope Village. Their partnership with The Motown Movement is to facilitate close neighborhood involvement.

ECOWORKS

EDUCATION

RESEARCH

EcoWorks was established in 1981, as a non-profit organization focused on energy education, green building, and sustainable communities. Each year they train about 640 people participating in their workshops. EcoWorks has lead the EcoDistricts protocol to Detroit and is working with Focus:HOPE on a sustainable community. With 35 years of experience, they are the perfect partner for providing workshops in the training center.

TECHNICAL UNIVERSITY OF DELFT THE GREENING OF DETROIT The Greening of Detroit is a non-profit organization that was founded in 1989 to reforest the city. The Greening of Detroit wants to enhance the quality of life for Detroiters by repurposing the land to create beautiful and productive green spaces. They involve the community in their projects and hope to inspire people to imagine a new paradigm for Detroit. With their experience in urban greening they can help with the realization of eg. the urban farm.

This year the faculty of Architecture and the Built Environment of the TU Delft was ranked #3 Architecture school in the world by QS Top Universities. One of the various graduate programs, the Building Technology track, focuses on structural, façade and climate design, learning students how to contribute to smart buildings that are sustainable, comfortable and environmentally intelligent. The Motown Movement graduate course will be fitted in the BT track and have students continuously evolve The Motown Movement’s projects under supervision of Delft’s highly regarded professors.

DETROIT LAND BANK AUTHORITY The Detroit Land Bank is a public authority dedicated to returning Detroit’s vacant, abandoned, and foreclosed property to productive use. They currently manage over 28 000 vacant residential standing structures in Detroit’s inner city. Partnering with the DLBA enables The Motown Movement to have closer contact with city officials for this home and future projects.

NEW PARADIGM LOVING ACADEMY The New Paradigm Glazer Loving Academy acts as a portal to educational reform in high need areas. The school is a neighborhood beacon and provides a sense of security for the families served. They develop strong community partnerships and align extended programming with the concerns and issues facing families today.

LAWRENCE TECHNOLOGICAL UNIVERSITY The College of Architecture and Design at the Lawrence Tech recently opened the Detroit Center for Design + Technology to position existing programs to have a greater social and community impact, along with more opportunities to engage organizations and groups that are working to rebuild and rejuvenate the city. They actively promote the notion of advancing practice, design practice and ideas that enable us, as a culture, to make lives better. This mission doubtlessly makes LTU a suitable partner for continuous local research and development of the Motown Movement’s project.


What is The Motown Movement

INSPIRATION AND MOTIVATION

MAKING SUSTAINABLE HOUSING ACCESSIBLE FOR EVERYONE

0. 76

0. 45

0. 74

0. 73

0. 16

$/ kWh

The Pret-a-Loger project of the Technical University of Delft took part in the international Solar Decathlon Europe 2014 in Versailles. It finished first in Sustainability and Communication & Social Awareness, second in Energy Efficiency and Construction Management & Safety. Overall, the team won the 3rd prize and was the only one to present a solution for existing buildings. Their solution was a Home with a Skin: an extra layer put over the house, which improves both the spatial and the climate performance of the existing house, without touching the quality of a home. The Skin was inspired by the food greenhouses, typical of the area. It’s applicable to the post-war row house typology, which are very much present in The Netherlands, United Kingdom and Germany. The project was executed by 52 students of the TU Delft and led by three advising professors from the faculty of Architecture and the Built Environment. Some of which are now advising The Motown Movement in their efforts too.

$ / 100 gal.

00

21

00 45

00

15

00 23

00

33

00

UTILITY USAGE 87

PRET-A-LOGER

$ / m3

household usage

Thinking about what kind of impact such an innovation could have, it’s not an overstatement to say that scientific effort is not maximizing its outcome on society nowadays. Closing the gap between inventors and users, inventions and uses, could just make the difference for the global effort that is being put into fighting climate change and keeping our world from being used up. Lets bring ourselves together, so we can fight climate change.

price

Despite that higher energy efficiency standards are being imposed by Western governments, annually only 0.6-0.9 percent of the housing stock is being built or rebuilt. The focus should be on the remaining 99 percent of the existing housing stock. Herein lies the challenge of our time.

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UTILITY COSTS

Why doesn’t everyone fight against climate change with the technologies already at hand? We stumbled upon this question when examining the Pret-a-Loger project of the Technological University of Delft in 2014 (see on the right). We are able to transform old brokendown houses into self-sufficient homes all over the world, yet we show a lack of effort to inspire, motivate and empower others to do the same.

New technologies that are brought forth and bettered everyday, are still far from being commonly used. The Pret-a-Loger project shows that a solution such as theirs can be too expensive, radical or incomprehensible for a regular family living in an outdated home. This way, technical innovation and brilliance is left almost untouched by the majority of people.

13

kWh / yr

MICHIGAN

m3 / yr

gal. / month

NETHERLANDS

Sources: 1. EIA - 2009 Residential Energy Consumption Survey, 2. Vewin - Drinkwaterstatistieken 2015 3. www.milieucentraal.nl/energie-besparen/snel-besparen/grip-op-je-energierkening/gemiddeld-energieverbruik/ 4. http://www.circleofblue.org/2016/water-management/pricing/infographic-average-u-s-household-water-use-bills-2015-16/

Average residential energy consumption has annually decreased with roughly 0.5 percent over the last 25 years. This is partly due to increasing energy prices and more efficient appliances. Still, it’s evident that useful technologies are not yet put to full use. Lately, more initiatives are showing the financial benefits of sustainable development and cooperation. However, recent economic, water and food crises proof self-sufficiency to be more than just a financial benefit. To make people understand there are better alternatives for their current utility suppliers, they need to be certain and aware about the ins and outs. Useful information about costs, savings, suppliers and assembly instructions will lower the threshold tremendously for people with no technical background. Freely sharing this information could mean a great deal for people that have never thought about the easy applicable adjustments they can profit from. Therefore, our goal is to upscale the fight against climate change by making sustainable housing accessible for everyone. We want to inspire and motivate other homeowners to take action for their own financial benefits, but moreover for the benefit of our future world and generations. Two birds with one stone, I would say.


What is The Motown Movement

THE NUMBER ONE DO-IT-YOURSELF CITY

WHY DETROIT IS PERFECT FOR THIS PROJECT

Population 1.8 mil

1959

Motown Records founded

1967

Race riots

2009

Car-industry bailout

2013

Detroit files for bankruptcy

1950

“Arsenal of Democracy”

1941-45

Ford Co. founded

1903

Before we visited Detroit, we expected to see an exceptional phenomenon happening: a metropolitan city in full decay. Instead, we saw a city putting itself back together and recovering its lost glory. What a resilience. This inexhaustible dedication inspired us as young architecture students. When the financial crisis of 2008 forced the municipality of Detroit to file bankruptcy, it looked like the battle was worsening for the city that has been plagued by setbacks for decades. The effects of this catastrophic event are still very present in everyday life: broken-down buildings, empty neighborhoods and high criminality rates. Therefore, it’s not entirely inexplicable that outsiders think of Detroit as a ghost town. Nonetheless, the inhabitants today will argue very differently. Detroit has managed to do the unthinkable: turn the end of days into a laboratory of the future. The vast increase of people abandoning their homes has created heaps of open lots and left behind a great amount of recyclable materials. Fortunately, It didn’t take long before the remaining residents started to recognize the opportunities. In the past few years several great urban initiatives led by entrepreneurial citizens emerged, such as urban farms, art installations, communal sport fields, recycling projects and more. And so the search for selfreliance, fed by decades of mal governance, is achieving significant

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progress. This powerful adaptiveness of Detroit people shows that the city is future proof. So now the world is watching the city intently: if Detroit manages to restructure the urban fabric successfully, this can be a model for the rest of the world’s (shrinking) cities. That’s why we see great potential in implementing simple but effective technologies that go along with the Motor City’s resilient, independent and free spirit. Detroit has not only shown us that they embrace bold bottom-up initiatives, but also that they have the urge, capacity and desire to realize change. That’s why the ideal city for our pilot project is Detroit: the do-ityourself city.

DETROIT HAS TURNED THE END OF DAYS INTO THE LABORATORY OF THE FUTURE


What is The Motown Movement

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SOLUTION AND APPROACH WHAT MAKES US UNIQUE? Lots of resourceful technologies go unnoticed by the public and are not creating the social impact they can. This is an amendable defect wherein lies our purpose. We create a platform directly connecting researchers, educators and users. On this platform we develop, bundle and share a lowbudget and do-it-yourself method to transform broken-down houses into self-sufficient homes. Our ultimate aim is to inspire and activate other residents; turning an initiative into a movement. Together with students, experts, artists and residents we share and create knowledge on an international scale. This way we are catalyzing worldwide efforts to improve self-reliance and an equally affordable comfortable living environment for all inhabitants.

THE MENU

THE HOME

GRASSROOTS MOVEMENT

The different methods and techniques will serve as a menu for sustainable interventions. Various solutions will be displayed for the same item, added with useful information about costs, savings, suppliers and assembly instructions. This way people can choose themselves what solution they need, like or can afford. Afterwards, they can simply implement them in their own homes.

The home serves as a showcase and a hub for research, education and community. The ground floor will be our demonstration home with a training center. Most of The Menu will be exposed in its separate rooms. The main use will be to actively spread our knowledge by providing people with workshops and tours teaching visitors about the use of utilities, the ins and outs of sustainable housing transformation and how to cope with the finances. Furthermore, we accommodate space for people to manufacture applications from our Menu in our do-it-yourself workspace. So to foresee residents with all the needs needed to follow up our methods. The upper level of the two-familyhome will be resembling our advised complete make-over model. The model home will be given to a Detroit family that lost their home due to tax foreclosures. Not only does their presence revitalize the neighborhood, it also provides a great proof of concept for our sustainable method: that people can live comfortably in energy neutral homes in a cost-effective way. The model home will demonstrate the real life reduction of utility costs for a regular household. Finally, the basement is used to stimulate self-fulfillment for young and old. It will house a resource center with computers, WiFi and books, where people can learn, play and work. This again embodies our vision that we facilitate and enhance community activity by, with and for the people.

Power to the people! Our approach is a typical bottom-up initiative, a grassroots movement. Neighbors are involved in the design, building and programming process. They are the force behind the Motown Movement. The far reaching neighborhood involvement entirely fits in with Detroits values and standards. Too often have artist, developers or municipalities made well-meant but unfitting gestures to Detroit. We treat peoples’ customs and habits with respect and do not act like a know-itall. A famous quote that we are often told is as follows: ‘nothing about us, without us, is for us.’ To facilitate our planning process, we have put in place several pathways for continuous conversation with residents, to track whether our plans are still in line with the community needs and vision as they evolve. These pathways include Town Hall Meetings at Focus:HOPE and our Review Panel of 16 neighborhood residents, local school officials, interested community members and partner organizations. The panel serves as our advisors for integrating our project within the community structures.

Together with our partners in different universities, we set up courses wherein students keep evolving the menu. So it keeps up with its time and the ingenuity of it is not depended on a limited group of students. They continue to develop methods and techniques to turn old homes off-thegrid with little resources. The open-source menu will be a freely available online platform and thereby accessible for everyone.

NOTE: For more detailed information on the pilot home in Detroit we would like to direct you to our additional booklets. Method booklet

Design booklet

Contains the menu with all products and their specifications

Contains the exact design plans for our house in Detroit

NOTHING ABOUT US WITHOUT US IS FOR US


house 1

The Platform

We cannot do this alone, together with Universities, students, companies, experts, artists and residents we want to bundle and share our knowledge to create a sustainable housing movement.

house 3

reduce reuse

house 4

house 5

What is The Motown Movement

house 6

EXPOSURE

solar panels

6 1

water energy heating water green

The techniques of our methods are now tested and presented to the community in Detroit. We also want to share our gained knowledge on an online platform, serving as our main reference work. Our method will be presented as a menu with house improvements for every climate and budget. This way The Motown Movement can reach out to everyone on earth; rich or poor. It does not matter. The Menu is divided in three levels: zero, medium and high budget. Every level is based on three key elements: heating and cooling, electricity and water. For example at zero budget, we target very simple and free methods like minimizing the capacity of your toilets water reservoir by putting a brick in. This way you save 1 liter every time you flush, which results into a yearly amount of 5110 liters, saving $15 in the City of Detroit. While in the high budget stage, people will get advice about matters like solar panels, biogas generators and grey water systems. The Menu can be downloaded as a PDF or you can simply walk through our interactive 3D model of the Home.

house 2

3

co2 savings

paybaCk time

annual savings

1200 kg

4 year

$500

IN THE MEDIA

more informatiion

4

renew

In order to inspire and motivate others, our experiences and findings must be easily found and actively spread. That’s why we are actively involved in the (social) media. Here we show our story, the progress on the project and of course; our enthusiasm. Last two years, we appeared on prominent news and radio channels in both the Netherlands and the USA (see figure on the right).

2 5 7

solar panels

1

buy now!

annual savings

$500 paybak time

4 year co2 savings

1200 kg

1200 kg

Solar panel refers to a panel designed to absorb the sun's rays as a source of energy for generating electricity or heating. A photovoltaic (PV) module is a packaged, connect assembly of typically 6×10 solar cells. Solar Photovoltaic panels constitute the solar array of a photovoltaic system that generates and supplies solar electricity in commercial and residential applications. Each module is rated by its DC output power under standard test conditions, and typically ranges from 100 to 365 watts. The efficiency of a module determines the area of a module given the same rated output – an 8% efficient 230 watt module will have twice the area of a 16% efficient 230 watt module. There are a few commercially available solar panels available that exceed 2 more informatiion

cellulose insulation

buy now!

2

buy now

annual savings

$500 paybak time

4 year co2 savings

1200 kg

The word cellulose comes from the French word cellule, for a living cell, and glucose, which is sugar. Building insulation is low-thermal-conductivity material used to reduce building heat loss and gain, and reduce noise transmission. Cellulose insulation is plant fiber used in wall and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.

THEME HODEPOT

rainwater collection

3

buy now!

For the further success of the Motown Movement it’s of great importance the first project is being widespread and well received.

annual savings

$500 paybak time

4 year co2 savings

1200 kg

1200 kg

But that might not be enough. Short after completion of the first demonstration home comes the first media outburst. The story will be put on national news channels as well as local journals. Furthermore, we’ll put effort into actively promoting it amongst Detroiters so to have them know the platform exists and they are welcome.

Solar panel refers to a panel designed to absorb the sun's rays as a source of energy for generating electricity or heating. A photovoltaic (PV) module is a packaged, connect assembly of typically 6×10 solar cells. Solar Photovoltaic panels constitute the solar array of a photovoltaic system that generates and supplies solar electricity in commercial and residential applications. Each module is rated by its DC output power under standard test conditions, and typically ranges from 100 to 365 watts. The efficiency of a module determines the area of a module given the same rated output – an 8% efficient 230 watt module will have twice the area of a 16% efficient 230 watt module. There are a few commercially available solar panels available that exceed 2

COMBINED REACHED

70M

READERS IN NEWSPAPERS

OVER 4200+ LIKES ON FACEBOOK 1200+ FOLLOWERS ON INSTAGRAM

WE SPOKE AT

21

BIG EVENTS

more informatiion

green window

buy now!

4

buy now

annual savings

$500 paybak time

4 year co2 savings

1200 kg

The word cellulose comes from the French word cellule, for a living cell, and glucose, which is sugar. Building insulation is low-thermal-conductivity material used to reduce building heat loss and gain, and reduce noise transmission. Cellulose insulation is plant fiber used in wall and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.

green facade

5

buy now!

annual savings

$500 paybak time

4 year co2 savings

1200 kg

1200 kg

Solar panel refers to a panel designed to absorb the sun's rays as a source of energy for generating electricity or heating. A photovoltaic (PV) module is a packaged, connect assembly of typically 6×10 solar cells. Solar Photovoltaic panels constitute the solar array of a photovoltaic system that generates and supplies solar electricity in commercial and residential applications. Each module is rated by its DC output power under standard test conditions, and typically ranges from 100 to 365 watts. The efficiency of a module determines the area of a module given the same rated output – an 8% efficient 230 watt module will have twice the area of a 16% efficient 230 watt module. There are a few commercially available solar panels available that exceed 2 more informatiion

white roof annual savings

$500 paybak time

4 year co2 savings

1200 kg

The word cellulose comes from the French word cellule, for a living cell, and glucose, which is sugar. Building insulation is low-thermal-conductivity material used to reduce building heat loss and gain, and reduce noise transmission. Cellulose insulation is plant fiber used in wall and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise. and roof cavities to insulate, draught proof and reduce noise.

buy now!

buy now

6

The Documentary From February we will start publishing our documentary web series. Here we will show our followers footage of the project, Detroit, the community and everyone who helped us. We are very honored to be able to work with the Dutch Picture Industry an award winning, internationally orientated media production company based in Amsterdam. DPI worked with many international corporations such as Discovery Channel, National Geographic, Redbull Media House, Nike, Google and more.

AND A WHOLE BUNCH

OF RADIO APPEARANCES

19


What is The Motown Movement

21

TIMEFRAME AND CONTINUATION 2

1

STRATEGY

CROWDFUNDING

BLUEPRINTS

FUNDRAISING

CONSTRUCTION

MEDIA OUTBURST

- establish the full-time board

- first public announcement

- implement our method into the design

- bring in sufficient funds

- rehab the property

- publish the documentary

- determine the mission

- raise initial funds

- finish the construction plans

- get the volunteers together

- start the tours & workshops

- tell our story on TV

- buy the house

- get media involved

- discuss plans with local parties

- conduct site preparations

- move the family to the new home

- getting ready for the next home!

PROJECT FOCUS DESIGN FUNDS

LY JU

AP

RI

L

M AR

B FE

SE

PT

MEDIA

LONG TERM GOALS AFTER THE SUMMER OF 2018

NEW GRADUATE COURSE

NEW HOME

NEW PROJECT BOARD

TU Delft’s mission is to make a significant contribution towards a sustainable society for the twenty-first century by conducting groundbreaking scientific and technological research which is acknowledged as world-class, by training scientists and engineers with a genuine commitment to society and by helping to translate knowledge into technological innovations and activity with both economic and social value. Therefore, designing a graduate course that uses The Motown Movement’s platform to have students contribute to society was a logical move for our ambassadors within the TU Delft. The annual course is meant to evolve the Menu and give students the opportunity to bring their knowledge into practice.

EcoDistricts’ overall purpose is to drive a new era of district-scale urban development that achieves unsurpassed outcomes in equity, resilience and sustainability. And all this, from the neighborhood up. Currently, they are running project in dozens of cities across North America. The Motown Movement shares with and participates in EcoDistricts projects in Detroit. The efforts made by all individuals are united through the EcoDistricts network of like-minded organisations. And so, by working together increasing efficiency.

Every year, new project boards will be formed existing of seven full-time members. These new groups will take over the executive roles and start the planning for new homes in places all around the world. These are cities where the need for sustainable housing is high and the conditions for enabling change are present. This way, the project boundaries will be extended internationally, reaching more and more people, by which the social and environmental impact will be maximized and the movement will continue to grow!


join the motown movement!


Join The Motown Movement

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WHY BECOME Part of our movement?

GREEN IMAGE

Are you concerned about our future planet and future generations? Then support our fight against climate change!

SOCIAL IMAGE

Do you disapprove of inequality? Help us to create and to share knowledge with people around the world!

BE THE CHANGE YOU WANT TO SEE IN THE WORLD

GRASSROOTS MOVEMENT

Take part in the bottom-up movement and involve the people you work for. Their engagement ensures success as well as durability. Demonstrate your appreciation for community led initiatives!

NETWORK

Enter our network of like-minded partners and university faculties. Our project is based on bringing together organizations with the right knowledge and skills.

THE USA AND THE NETHERLANDS

Our organisation picks up on the enhancing ties between the two continents. Learn about the opportunities through us!

PIONEER

Partake in a pioneering project, that is innovating and handson at the same time. Effectively putting knowledge into practice by making sustainable housing low-tech, low-cost and accessible for everyone!

VISIONARY

Give your support to a visionary new approach of tackling the global warming issue. Never before were research, education and community so optimal combined in the building industry.

PROMOTE

Reach an enormous new market. The whole world will have free access to our low-budget and do-it-yourself methods with your product advertisement

URBAN LABORATORY

Detroit has experienced big setbacks and is in a process of restructuring the city fabric with limited help and recourses available. The whole world is watching: the outcome of their struggle can be the exemplary model for the future city. You can be part of it!


Join The Motown Movement

SPONSOR BENEFITS THE MERITS TO Partners The merits are cumulative and can be negotiated. The value of these merits can be translated into other currencies or inkind donations.

These merits should reflect a sponsor’s contribution to our project. For more information about sponsoring, please feel free to contact us.

BE THE KING OF KARMA $10.000

Your logo on the building site board at the home

PROJECT BUDGET AND FINANCING The total budget matches 230.000 US dollars. We still need $60.000 for the grand opening. The diagram shows that 67% is reserved for the construction. This will mainly be funded through in kind sponsoring and private funds. In-kind sponsoring serves as a good opportunity for manufacturers to showcase their product. Only 24% of the construction budget does not include technical fixtures and appliances. One third of the other 33% is put into labor. Though, they are financed by our own contribution. This basically means the team members invest their own time in the project

Promote your product and/or company in the home. Show off how sustainable you are and inspire people with your product/company

5%

$230,000

6%

$5.000

11%

Give our inspiring TEDx competition talk for your company

67%

Benefit of the media outburst when we officially open the house. Be a special guest at the our event in Detroit and/or the Netherlands celebrating the opening of the house.

$500

$150,000 $ 25,000 $ 16,000 $ 14,000 $ 12,000 $ 9,000

$230,000

43% 11% A shoutout in our official two-weekly newsletter

Gain knowledge about sustainability and 313 karma points.

Your logo on all our official prints. This means posters, our website and on our presentation slides. (Presentations given on events like Dutch Design Week, TEDx competition, Bouwbeurs)

Facebook update and/or Instagram post with a big thankyou, your name and hyperlink for all our social media followers to see! (4200 on facebook, 1500 on Instagram)

CONSTRUCTION 8%

26%

4% 8% 12%

12% 8% 12%

8% 16%

FINANCING PLAN

11%

FUEL THE MOVEMENT

BECOME A FRIEND

Construction Labor Research Publication Start-up PR

DETAILED BUDGET OF THE

12%

9%

$1250

without receiving financial compensation. The remaining 22% is divided into the start-up & promotion and research & publication. The initial funds were raised through our successful crowdfunding campaign and the second part will be realized by financial sponsoring, as organisations get the opportunity to contribute to our publications. The first $12,000 that we will raise will go to the reparation costs of a fire we had last year. After we repair the fire damage, we can use all the in-kind material and labor we raised to start the construction on the house again.

PROJECT BUDGET

4%

7%

LEAD THE BATTLE

29

Private funds In kind sponsoring Own contribution Financial sponsoring Donations

$100,000 $ 60,000 $ 25,000 $ 25,000 $ 20,000

16% 12% 12% 12% 12% 8% 8% 8% 8% 4%

Solar system HVAC system Electricity Plumbing Doors & windows Building materials Reclaim & demolish Preparation & surveys Green roof Urban farm


Join The Motown Movement

What have we spent money on? The Start-up

Website Initial costs

for registering our organisation in the Netherlands and the United States of America.

Bought the house

The roof has been

reinforced and re-done with new shillings. This will enable the roof to carry the weight of solar panels, a green roof and snow in winter.

Ventilation ducts

have been installed throughout the entire house. They are however not yet connected to the ventilation appliances.

What will we spend money on?

We got electricity!

Installing appliances

Two electricity meters have been installed, one for the family house and one for the community centre. They each have an own power panel, which already function.

Workshop space in use

Framework for interior walls

All windows and window frames in the entire house have been

installing the computers, tables and educational stuff.

TO BE DONATED

Installing appliances

installing the kitchens and bathrooms in the family house and the community center.

replaced. The windows are double glazed and the frames are aluminium on the outside (and thus no maintenance) and wood inside. Also we got new external doors with locks.

DONATED

Tenants moving in

Drywalling works We got water!

A pipe is dug out connecting our house to the main network. The water point is in the basement for now, we still need to do the plumbing inside the house.

Framework for the interior walls of the attic has been constructed

Natural water filter In the yard, a large container with soil and special plants is installed to filter the water in a natural (and electricity-free) way.

Insulation is all

set. The material only has to be installed. All new frames have been installed against the brickwork to fit it in.

Most of the grey water system is already in place. The materials for the rest of the system are in storage, ready to be put in. The gray water system will save roughly 50% of the needed water.

Green roofs One of the green roofs is already

functioning. It is placed above on our storage space in the garden. The plants for the other are ready to install when possible.

the house needs finishing, this includes drywalling, plastering, painting and flooring.

Finish Mechanical works a large part of the ventilation system is already installed, but it still needs a heat pump, fans, switches etc.

PARTLY DONATED & 7.000 USD

LARGELY DONATED 1.040 USD

Plumbing works needs

to be installed throughout the entire appartment and community center.

10.000 USD

Repair structural damage

Electrical works

12.000 USD

10.000 USD

in the basement due to the fire. Works will consist of replacing some structural beams, sistering some structural beams and replacing part of the flooring.

Repair ductwork basement

during the fire, some of the ductwork got damaged, National Heating and Cooling will repair it for us for free!

DONATED

electricity cables and plugs need to be installed throughout the entire appartment and community center.

29


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