2024 Brand Guidelines
Graphic Elements
Iconography
Skyline
Graphic Elements - Compass
Graphic Elements - North Star
Graphic Elements - Box
Application
Table Settings
Advertisements
Stationary
Social Media
Brand Overview
About Bahl & Gaynor
Bahl & Gaynor exists as a trusted investment partner helping clients achieve their goals by applying a time-tested philosophy of long-term dividend growth stock ownership.
Key Phrases
Mission
Bahl & Gaynor exists as a trusted investment partner helping clients achieve their goals by applying a time-tested philosophy of long-term dividend growth stock ownership.
Purpose
Increased certainty.
Ownership mindset, which drives our relentless pursuit of client excellence.
Our tone of voice is premier, boutique, independent, trusted, and innovative. Our voice pillars help our brand communicate in a way that expresses who we are.
Trusted
Our employee’s ownership fosters a sense of commitment and integrity. We speak in a clear manner mixing formality with trust and a client-centric approach.
Specialized
Our time tested philosophy of long-term dividend growth is a testament to our dedication to our clients to help them achieve their long-term financial goals. We speak to this philosophy as it defines our specialized services.
Personable
We add a human touch to financial services, prioritizing strong relationships with our clients. We use words such as “you” and “your” frequently to connect directly with our clients.
“
We
are a premier, independent asset and wealth management firm dedicated to the highest level of excellence in client service complemented by our unique income growth, outcome-driven investment philosophy
-
Robert S. Groenke
.”
Approved Messaging
Increased certainty, ownership mindset.
A cash flow income-growth strategy.
Comprehensive. Personalized. Designed for you.
Empower your financial future with increased certainty.
Innovative, boutique, trusted advisory service.
At Bahl & Gaynor, we drive income growth with an outcome-driven mindset.
Your comprehensive investment framework.
Your comprehensive financial plan.
Coming Soon–
Logos
The Bahl & Gaynor primary logo is iconic. The design expertly combines the gravity of the financial industry with the approachability of our company. It reflects our commitment to personal and attentive service.
Primary Logo Use: The primary logo should be used as much as possible.
Clear Space
The minimum amount of clear space for the Bahl & Gaynor logo is equal to the height of the “O” in the wordmark. This clear space should exist on all four sides of the logo.
Minimum Sizing
The primary logo should remain large enough to be legible, but small enough that it isn’t overpowering.
2 Inches
Dark Mode
Light Mode
Wordmark
Bahl & Gaynor company name without tagline.
Wordmark Logo Use:
The wordmark logo is to be used when the primary logo would be sized below the minimum size requirement.
Monogram
Bahl & Gaynor company monogram.
Monogram Logo Use:
The monogram logo is to be used at the discretion of the designer, but should rarely appear without the primary logo. The monogram can also be used as a design element.
Horizontal Tagline
Bahl & Gaynor company tagline.
Horizontal Tagline Logo Use:
The horizontal tagline logo is to be used in conjunction with the wordmark.
Stacked Tagline
Bahl & Gaynor company tagline.
Stacked Tagline Logo Use:
The stack tagline logo is to be used in conjunction with the wordmark.
Logo Use & Misuse
Our logo has been intentionally and meticulously designed to represent our brand’s identity and values. Every element, from its shape and color to its orientation and individual components, has been carefully chosen to convey a specific message. Altering any aspect of the logo can undermine its consistency and impact, diluting the brand’s identity. To maintain brand integrity and ensure clear, consistent communication, the logo should never be changed in any way.
Correct Use:
Respect the integrity of the logo by making no alterations to it. Maintain the appropriate margin of clear space immediately surrounding the logo.
Incorrect Use:
Do not move or reposition any part of the logo, change its colors, rotate or skew its orientation, or attempt to recreate it with a different font. Avoid outlining the logo or placing it over photos or graphics that compromise its legibility. Maintain the appropriate margin of clear space immediately surrounding the logo to ensure its visibility and impact.
Color
B&G Color Palette
Our brand color palette is mature and reassuring, emphasizing Tangerine, Security, and Charcoal. This palette reflects our brand personality and is carefully paired to maintain a cohesive and consistent aesthetic.
Color Palette Use:
Our primary colors—Tangerine, Security, and Charcoal—form the core of our brand and should dominate our design and branding efforts. Stone is designated for design elements and backgrounds, while Fawn serves as an accent color and should be used sparingly. Our metallic color, Wealth, is reserved exclusively for printed or manufactured materials. Solid Black and Solid White may be utilized as backgrounds or for text as needed.
0, 47, 80, 28 RGB: 184, 97, 37
CMYK(%): 0, 0, 1, 15
RGB: 217, 217, 214
33, 14, 0, 61 RGB: 66, 85, 99
19, 10, 0, 88 RGB: 25, 28, 31
0, 10, 20, 36 RGB: 163, 147, 130
Pantone 471 C
Tangerine #B86125
CMYK(%):
Pantone 7545 C
Security #425563
CMYK(%):
Pantone 426 C
Charcoal #191C1F
CMYK(%):
Pantone Cool Gray 1 C Stone
#D9D9D6
Pantone 7530 C
Fawn #A39382
CMYK(%):
Solid White
Solid Black
Pantone Metallics 10127 C
Wealth
Color Pairings
Color pairings should appear intentional and polished.
Color Pairings:
Backgrounds should always use one of our primary colors—Tangerine, Security, or Charcoal—or our secondary color, Stone. Text color must be selected based on the background to ensure high contrast and maximum legibility.
Solid White is acceptable for backgrounds in stationery and text-heavy applications, and for text over a dark background. Solid Black should never be used as a background but can be used as a text color.
Color Opacity
Using opacity adds flexibility to our brand design.
Color Palette Use:
Colors should adhere to one of the five approved opacity levels, applied at the designer’s discretion. Always ensure a high level of contrast when using opacity to maintain visual clarity and impact.
TypographyAa
Fields Display Regular/Bold
In the words of it’s designer, Adam Ladd, “The Fields family is a versatile, soft serif typeface blending casual, retro tones with modern touches. Design details like rounded serifs, teardrop terminals, and subtle tails make this typeface friendly and approachable, and a large x-height with flat-topped serifs gives it an air of confidence.”
Fields Display Regular Use: Headlines only.
Fields Display Bold Use: Highlighting words or phrases in headlines.
Aktiv Grotesk Regular/Light/Bold
Dalton Maag, a typeface design studio describes their font Aktiv Grotesk as “a powerhouse of versatility and functionality. It’s a grotesque sans typeface with Weight, Width, and Italic variable font axes, support for ten global writing systems, and an extensive icon set, ready for even the most demanding projects.”
Aktiv Grotesk Regular Use: Body copy.
Aktiv Grotesk Light Use: Subheader 1.
Aktiv Grotesk Bold Use: Subheader 2.
Web Safe Font: Arial
Web safe fonts are typefaces that come pre-installed as default fonts on the majority of computers and devices, regardless of operating system. Using a web safe font gives you the best chance of having your text appear as intended.
Headline
Fields Display Regular/Bold, sentence case
Leading 1x type size
Tracking - 10pt
Subheader 1
Aktiv Grotesk Light, uppercase
Leading 1.2x type size
Tracking 0 through -25pt
Should use color different than body text
Subheader 2
Aktiv Grotesk Medium, sentence case
Leading 1.2x type size
Tracking 0 through -10pt
Should use color different than body text
Body Copy
Aktiv Grotesk Medium, sentence case
Leading 1.3x type size*
Tracking 0 through 10pt
Should use color with most visability
*Ex: Type 10, Leading 13
Headline Example
SUBHEADER 1 EXAMPLE
Subheader 2 Example
Body copy speres conferem et caelum nondac tam, nota, sisquos upervil isserrio inte esciem mediocci potam sultodit. Endemeni porteatum num vis, nonulvi caecrio nsunt. Ocaperum furbit; horum dicur, consulla in sil hordiis hos consimihice mo audepos tisquid rendete ompra potium ia vica; nihinatio, noca culin diisquam tum pri pratuam tabi pra seniam. Vivis es cum menatus, Cato ad dem consim mantesuliu vatus perimus; nequons ulvis, nihiliam nina, prio eti, no. Cupiorte, ut vis con dium nocae vehendi sainata, con aus poraves silium, orum temum culinata oculessimpl.
Imagery
Institutional Services
Institutional services imagery captures the intricate systems and complex structures that underpin the financial industry. It showcases the robust frameworks, advanced technologies, and dynamic networks that drive efficiency and innovation, reflecting the sophistication and reliability of our institutional service solutions.
Photo Subject Examples:
Photo subjects for institutional services include roads, cities, buildings, and more.
Wealth Management
Wealth management imagery captures the personal and emotional essence of life’s significant and cherished moments. It portrays the milestones, celebrations, and everyday experiences that matter most, reflecting the dreams and aspirations of our clients. By focusing on these intimate and meaningful scenes, we convey the profound impact that our trusted financial services can have on enhancing and preserving life’s most treasured memories.
Photo Subject Examples:
Photo subjects for wealth management include families, homes, monuments, and more.
Imagery As-Is
Plain imagery is to be used when images appear small, do not have copy on top of them, and blend seamlessly with the company branding.
Use Example: Cover images for latest insights on website.
Color Wash
A color wash treatment may be created using B&G solid colors at an opacity on top of approved imagery. This treatment is to be used when type is to be placed on top of imagery, or when the imagery does not blend seamlessly with the company branding. Color opacity should be set at 75%.
Use Example: Website landing page.
Background Removed
The removal of the background of images is up to the discretion of the designer. This is a suitable treatment for instances where large amounts of copy must be used alongside imagery. Images with the background removed must be placed on solid B&G colors only - no patterns or other images. Background can be fully or partially removed.
Use Example: Half page print ads.
Graphic Elements
Bahl & Gaynor Icon Library
Icons play a crucial role in our brand communication, serving as visual shortcuts that enhance user experience and reinforce our brand identity. They should be used consistently to convey information quickly and clearly, maintaining a cohesive look across all platforms. Icons should be simple, intuitive, and aligned with our overall design aesthetic. Use them to highlight key features, guide users through processes, and provide visual interest without overwhelming the content. Always ensure that icons are easily recognizable and complement the text they accompany.
Icon Usage Examples: Printed collateral or client handouts.
The Cincinnati Skyline
The Cincinnati Skyline is one of our most iconic brand assets, symbolizing our deep commitment to our founding city. This distinctive element can be utilized in any of our brand colors, provided that the crown is consistently rendered in orange to maintain brand integrity and recognition.
Skyline Usage Example: Backgrounds of printed materials.
The Compass
The compass is one of our most important brand assets, displaying our company purpose and value and serving as a credential. The compass must remain in it’s original colors and should not be altered in any way. The compass should always remain at 100% opacity, and is not to be used as a background element.
Compass Usage Examples:
Printed advertisements or social media posts.
Minimum Sizing
The compass should remain large enough to be legible, but small enough that it isn’t overpowering.
1 Inch
The DPD Compass
The DPD compass displays the company tagline. The compass must remain in it’s original colors and should not be altered in any way. The compass should always remain at 100% opacity, and is not to be used as a background element.
The North Star
The North Star is one of our most versatile brand assets, serving both as an independent element and a pattern. We employ two versions of the North Star: a multicolor version and a single-color version, each adaptable to various design needs while maintaining brand consistency. While the multicolor star must remain in Tangerine and Fawn, the single-color version can be used in any of the brand colors
North Star Usage Examples:
Background pattern in printed advertisements or used as substitute punctuation in ads.
Single-color North Star Multi-color North Star
The B&G Box
The B&G box is a key brand asset primarily used to frame text or imagery. The interplay between sharp and rounded corners symbolizes our brand’s balance of professionalism and approachability. The width and height of the box can be changed at the designer’s discretion. The B&G box can be rendered in any of the brand colors.
B&G Box Usage Examples:
Printed advertisements or to frame a quote on the website.
Application
Table Settings for Charts
All tables should be created using InDesign. Table settings should mimic the ones shown on this page. These settings are for a 8.5 x 11” piece, and can be scaled accordingly. The leftmost column should be left aligned. All other columns should be right aligned.
Table Header:
Aktiv Grotesk Bold, 8 pt
Leading: 8 pt
Body Copy:
Aktiv Grotesk Regular, 8 pt
Leading: 8 pt
Table/Chart Examples
All tables should be created using InDesign. Final tables should look similar to the ones shown on this page.
July 2024
2Q2024 Income Growth Strategy Update ML
Source: FactSet, Zephyr, Bahl & Gaynor, 2024. Inception date 3/31/2013.
Source: Bahl & Gaynor, Zephyr, 2024. Inception date 3/31/2013.
1Dividend yield includes cash holdings.
2The income growth rate for the Bahl & Gaynor smig® strategy is calculated as of the most recent quarter-end using the trailing twelve months of income earned in a model portfolio, with income reinvestment, compared to the income earned in the twelve-month period three and five years prior. The income growth rate for the Russell 2500 is calculated using the same methodology.
3Source: Bahl & Gaynor; historical downside (upside) capture is the sum of strategy returns on all Russell 2500 down (up) days divided by the sum of index returns on all respective down (up) days. Down (Up) days are defined as any trading day the index posts a negative (positive) total return. Strategy performance is derived from the internal rate of return (IRR) of a single non-fee paying representative/model account.
4Sharpe Ratio measures the efficiency, or excess return per unit of risk (volatility), of a manager’s returns. Inception: 3/31/2013.
Source: FactSet, Bahl & Gaynor, 2024. Statistics and weight data is drawn from the smig® Small/Mid Cap Income Growth model portfolio that is fully discretionary, unconstrained and subject to change. Individual Bahl & Gaynor
may or
Image-based
All copy must be compliance approved.
Advertisment Usage Examples: Print or digital ads.
Type-based
All copy must be compliance approved.
Advertisment Usage Examples: Print or digital ads.
Stationary Suite
Printed stationery is limited to the approved options listed on this page. For any custom needs, please contact the designer. Ensure all printing is done on high-quality stock using CMYK.
Stationary Examples: Folders, notepads, envelopes, or letterhead.
Letterhead Notebook
Notecard
Envelope
Envelope
Client Workbook Cover Folder
LinkedIn Posts
All content and caption copy must be compliance approved prior to posting. Content should remain at 1200 x 628 px. Posts should be primarily static and type-based with 1-2 motion posts a month. Commercial videos can also be posted at the social media coordinator’s discretion.
