Catalogue
1.Curriculum Vitae 2.Design Projects Haier Innovative Network TV Haier Cloud TV Haier AC Remote Controller App Haier HF OS Haier TV Apps Haier World Graphic Standard
3.Academic Works EV Charger Sneaker Design Child Tablet Cover Design Video Player UI Design
4.Sketching
Online Portfolio: http://www.coroflot.com/fengzhichao Relevant Videos https://vimeo.com/user15452292/videos Full Version download:
5.Photography
http://d.pr/f/CxGH
Chapter I
Curriculum Vitae
Personal Information
Work Experience
FENG ZHICHAO
・Haier Innovative Design Center UI Designer
Daniel (English name)
Main Projects:
2011.7〜～2012.7
Haier Innovative Network TV (detail designs associated with engineers) UI & Industrial Design
Haier Cloud TV 2012 (participate in the whole project)
Male
Haier World Graphic Standard (Font, Icon, Brand identify )
fzc1025@163.com
Haier Air Conditioner Remote Controller App
+86 136 5481 5314 www.coroflot.com/fengzhichao
(Interaction design, Vision design, Motion design) Haier Andriod TV apps (participate in the whole project)
・Google (china) CSR Graphic design intern
Education
Mainly responsible for designing and producing the publicities
・ Industrial Design Donghua University 2008.9〜～2011.7 （Changed major as top 10% students after fresh year) ・ Mechanical Engineering Donghua University
2011.1〜～2011.7
for Google China Social Innovation Cup including web design, book cover design, poster and souvenir design, etc.
・Mindshare (Shanghai) Nike Planning Team Intern Mainly responsible for calculating internet advertise data
2007.9〜～2008.9
and weekly production reports.
2010.4〜～2010.9
Honors ・ 2007 Outstanding Scholarship of Donghua University ・ 2008 Outstanding Working Scholarship of Donghua University ・ National Computer Certificate Examination II ・ The third prize of Donghua Xingtian Photographic Competition ・ The third prize of Donghua fire-fighting robot design competition ・ 2010 Nike Running Shoes Graphic Design Award Winning Finalist ・ 2010 Adidas Original Fashion Mask Design Competition Award
Volunteer Experience ・ 2010 Shanghai EXPO volunteer Selected as the volunteer photographer and won the Outstanding volunteers of EXPO ・ 2009 UPA users friendly convention volunteer ・ 2009 Shanghai ATP MASTERS volunteer ・ 2008 China Design Education Enterprise Development Summit volunteer Gave effort to the association between companies and universities.
Skills
Chapter II
Design Projects
Haier Innovative Network TV IF COMMUNICATION GOLD AWARD
Based on an intuitive and user-friendly 3D interface allowing the multiplication of users' navigation possibilities, these televisions allow straight forward access to several different items at the same time as well as live interaction. With the MY TV function, there is total connectivity and interactivity between the internet, television, home electronics and appliance. It is thus possible to operate and check the functionality of all compatible electrical appliances, turning the TV into the centerpiece of the household.
Unique feature: live sharing with friends and family including the ability to interact on television programs using the videoconferencing and telephony features connected to the internet(VOIP).
A major innovation: the double-sided remote control design! This allows for more intuitive navigation. One side of the remote allows access to key TV functions, the other side has an intuitive keypad for easy access to different available content and allows you to communicate instantly with your friends thanks to a multi-touch OLED screen. This television series presented at the 2011 IFA 's will be available to the general public in 42"and 46"at the end of the year.
You can see the Introduction Video on: https://vimeo.com/user15452292/videos
Design Process The design process for new TV takes 5 steps: research, synthesis, concept design, foundational design as well as detailed design. I have been trained in the whole design process before joining the project. As far as I know, the simple process can not only complete design works perfectlyďźŒbut also create some fantastic ideas which you have never thought before.
Haier Cloud TV 2012 NEW REVOLUTION
Haier Cloud TV is based on Andriod operating system. With the cloud computing technology, users can get music, videos, photos and news as soon as possible.
Main menu of Haier Cloud TV user interface includes online TV, weather report, Andriod TV apps, search and Haier Cloud Life. Service. Users can easily switch between the various functions.
You can see the concept videos on: https://vimeo.com/user15452292/videos
WHAT I DID:
1.RESEARCH: kickoff workshop user interviews comparative analysis competitive analysis trends crape 2.SYNTHESIS: define the opportunity space 3.CONCEPT DESIGN: generate and evaluate concepts initial concepts treated concepts final concepts 4.FOUNDATION DESIGN design the experience 5.DETAILED DESIGN design for development
AC Remote Controller App IOS App 2012
We created a new remote control app for IOS to change the past mode of operation, and give users an unique user experience.
My responsibilities: Interaction Design Visual Design Motion Design
Interaction I tried my best to keep its original functions and design them in a natural way such as hidden sliding operation to shift the indoor temperature.
Visual Design
Motion Design It is really worth pointing out the motion design I made. Thanks to the IOS system, I can easy to import videos and make emotional design become a reality. I used Adobe After Effects to create videos to demonstrate the fluctuations of temperatureďźŒAnd I believe these kinds of interaction design can bring more effective and interest user experience than the traditional remote controller .
You can see the motion demo on: https://vimeo.com/user15452292/videos
TV Apps 2011-2012 I also did many app design for Haier Andriod TV to meet the needs of different users.
My responsibilities: User Research Interaction Design Visual Design Motion Design Development Design
RF OS THE HAIER REFRIGERATOR 2012 We created a new multitouch interface for users to more easily to set refrigerator settings. RF OS also has the menu function make the users management their food more reasonable.
My responsibilities: Interaction Design Visual Design Motion Design
Product Line Planning Concept
Low
Mid
High
Technologies
LCD Screen Touch sensitive buttons Proximity sensor
LCD Screen (9.7") Touch sensitive buttons Proximity sensor
LCD Screen, touch sensitive (9.7") Proximity sensor Motorized cover
UI Complexity
Casarte 86 More abstract, but very reduced
Rich images A bit more abstract, due to buttons
Rich images Simple interaction model
Design- added Value
Simplicity
Light in doors Music visualizer
Light in doors Music visualizer Clean look, due to cover
Haier World Graphic Standard 2012 FOR THE HAIER GROUP
Font Analysis
Icon Sketching
Brand Identity
Chapter III
Academic Works
EV Charger FOR THE STATE GIRD CORPORATION OF CHINA 2010
Children Tablet GRADUATION PROJECT 2011
This tablet is particularly designed for children, which I accomplished on my own for the graduation project. With 3 weeks’ user research and a particular product model for the children, I improved appearance as well as functions of the tablet to make children to grab and use it much easier and comfortable.
What I did: User Research Industrial Design User interface Design
Usage Scenarios
Interaction Simulation
User Test
Detail Design
Improved PVC Materials
Hidden Switch
Moderate thickness
Front-facing camera
Color Analysis
Poster
‘CREAT’ SNEAKER DESIGN 2009
This is the assignment of Product Design I, which I accomplished on my own in November 2009
My responsibilities: User Research Concept Design 2D Visual Design
Design Process
Research
2D Form Visualization
Finalization
Video Player UI USER INTERFACE DESIGN ASSIGNMENT
Cover Design FOR GOOGLE CHINA SOCIAL INNOVATION CUP This is one of designs I completed during the 6 months working as a design intern in Google. This internship gave me the first opportunity to join the real business design.
What I did: Design Proposals Graphic Design Print Development
Chapter IV
Sketching
Sketch Sketching WORKS DURING THE UNIVERSITY WORKS DURING THE UNIVERSITY
This part includes some assignments I did during the university time as well as some paintings I drew in leisure time.
My improvements: Sketching Skills Color Matching Composition
Story Board Completed in my first year
Digital Sketch Practice Completed in my first year
Interior Design Completed in my sophomore year
Planar Formation Completed in my sophomore year
Color Composition Completed in my junior year
Chapter V
Photography
Phothgraph Photograph
Product WORKS DURING Photography THE UNIVERSITY
WORKS DURING THE UNIVERSITY
Sceneries
EXPO Volunteer Photographer
THANKS ! TO BE CONTINUED...