EMOTIONAL DURABILITY DESIGNED TO LAST

Create a product worth keeping that has an inherent emotional value.

WHAT IS EMOTIONAL DURABILITY?

Most products are temporary products. The question to solve is: How can I create a product worth keeping for generations?

Emotionally durable products are objects that customers want to keep for a lifetime and invoke an emotion. A table scratched by your first dog, a baseball glove passed down from your grandfather or book given by a friend.

In my case, my family has been passing cast iron skillets down for at least 100 years. When I use my iron skillets I always reminisce on my grandpa’s southern cooking, our family camping trips and the lessons on cooking and maintaining the cast iron for years to come.

After exploring different methods for the handle to connect, I combined the ease of use of a slide button with an under-hook to give the user full control of the skillet while the handle is attached.