Data 2 dollars
Methodology
Our Approach
Are you looking to add value to your organisation? Would you like to increase the certainty and reduce the risks associated with your sales and marketing decisions? Would you like to realise the value of the data in your organisation by converting it to dollars?
We provide you with answers to the question of “where� using a four stage process
Every sales and marketing manager wants to know how existing data can be used to generate knowledge to inform decisions.
Locate
Illustrate where your customers and prospects are
Visualize
See your data against external or industry specific data
Analyze
Analyze trends or relationships in your data to identify opportunities
You need data2dollars. The data2dollars model brings together the tools, methodologies, skills and experience to resolve the common issues faced by sales and marketing managers. The model enables organizations to:
Identify clusters and other geographic patterns or overlay your data as a grid to identify hidden trends or hot-spots
Predict customer behavior and buying preferences
Ask questions using location as a criteria; e.g. how many prospects are within 8 minutes drive of specific outlets?
Find new customers based on unique customer profiles Personalize offers to customers Choose locations/outlets or build sales areas that reflect where customers are located Build customer loyalty by better servicing customers – get them to buy more, more often.
Plan
Segment the customer base to understand how to get maximum reach, how to target market more effectively, or where to relocate outlets, and execute plans.
Our stepped approach provides value to clients from the first meeting. Our approach is outlined below.
Step 1: Illustrative Example We build an illustrative example to provide understanding of existing data and its potential value.
an
Step 2: Scoping Document A low cost proof of concept which delivers a working model, insights and ROI evaluation with recommendations for a full project.
Step 3: Full Project Organisation-wide project focusing more closely on particular insights and benefits such as:
Development of unique customer profiles Predictive analysis Modeling solutions Implementation of new sales and marketing strategies to increase profit.
Convert your Data2Dollars Utilizing market and customer data to beat the competition
Background
Based in Melbourne, Australia, Silver Stream Solutions delivers strategies and technologies to clients that focus on customer acquisition, retention and growth. Our people are highly qualified and experienced business professionals, committed to working with clients to achieve long-term results. Our flagship solution is data2dollars. The solution improves sales and marketing decisions by looking at existing company and external data in a new way to gain unique market and customer insights. In short, we convert data to dollars. Our methodology enables us to locate where customers are, to identify who they are and to understand how well they are currently being serviced.
Buy everyday Buy once a week Buy once a month Buy occasionally Buy rarely Never buy
Improved sales and marketing strategies Data driven channel and distribution strategies
(317) (257) (179) (294) (226) (165)
Leading edge customer relationship management technologies Professional online marketing projects
To discuss further contact us today on +61 3 8617 8160, at info@silverstream.biz, or visit www.data2dollars.com
Lvl. 5 99 Queen Street Melbourne Victoria Australia 3000 W: www.data2dollars.com w: www.silverstream.biz e: info@silverstream.biz p: +61 3 8617 8160 f: +61 3 8617 8199
www.data2dollars.com
Data2Dollars “ I know my unique customer profiles ”
Are you looking to add value to your organisation? Would you like to increase the certainty and reduce the risks associated with your sales and marketing decisions? Would you like to realise the value of the data in your organisation by converting it to dollars?
Methodology We provide you with answers to the question of “where” using a four stage process Locate
Illustrate where your customers and prospects are
Visualize
See your data against external or industry specific data
Analyze
Analyze trends or relationships in your data to identify opportunities Identify clusters and other geographic patterns or overlay your data as a grid to identify hidden trends or hot-spots Ask questions using location as a criteria; e.g. how many prospects are within 8 minutes drive of specific outlets?
You need data2dollars. The data2dollars model brings together the tools, methodologies, skills and experience to resolve the common issues faced by sales and marketing managers. Predict customer behavior and buying preferences Find new customers based on unique customer profiles
Plan
Segment the customer base to understand how to get maximum reach, how to target market more effectively, or where to relocate outlets, and execute plans.
“ I know that the right customers are available in the new market ” Every sales and marketing manager wants to know how existing data can be used to generate knowledge to inform decisions. Our stepped approach provides value to clients from the first meeting. Our approach is outlined below.
Step 1: Illustrative Example We build an illustrative example to provide understanding of existing data and its potential value.
an
Step 2: Scoping Document A low cost proof of concept which delivers a working model, insights and ROI evaluation with recommendations for a full project.
Step 3: Full Project Organisation-wide project focusing more closely on particular insights and benefits such as:
Personalize offers to customers
Development of unique customer profiles Predictive analysis
Choose locations/outlets or build sales areas that reflect where customers are located
Modeling solutions Implementation of new sales and marketing strategies to increase profit.
Build customer loyalty by better servicing customers – get them to buy more, more often.
“ I no longer waste 50% of my ad budget on the wrong customers ”
Our Approach
“ I can get unique customer profiles ” www.data2dollars.com
Convert your Data2Dollars
Background Based in Melbourne, Australia, Silver Stream Solutions delivers strategies and technologies to clients that focus on customer acquisition, retention and growth. Our people are highly qualified and experienced business professionals, committed to working with clients to achieve long-term results.
Utilizing market and customer data to beat the competition
Our flagship solution is data2dollars. The solution improves sales and marketing decisions by looking at existing company and external data in a new way to gain unique market and customer insights. In short, we convert data to dollars. Our methodology enables us to locate where customers are, to identify who they are and to understand how well they are currently being serviced. Improved sales and marketing strategies Data driven channel and distribution strategies Leading edge customer relationship management technologies Professional online marketing projects
Buy everyday (317) Buy once a week (257) Buy once a month (179) Buy occasionally (294) Buy rarely (226) Never buy (165)
Lvl. 5 99 Queen Street Melbourne Victoria Australia 3000
To discuss further contact us today on +61 3 8617 8160, at info@silverstream.biz, or visit www.data2dollars.com
W: www.data2dollars.com w: www.silverstream.biz e: info@silverstream.biz p: +61 3 8617 8160 f: +61 3 8617 8199
www.data2dollars.com
Data 2 dollars
Methodology
Our Approach
Are you looking to add value to your organisation? Would you like to increase the certainty and reduce the risks associated with your sales and marketing decisions? Would you like to realise the value of the data in your organisation by converting it to dollars?
We provide you with answers to the question of “where� using a four stage process
Every sales and marketing manager wants to know how existing data can be used to generate knowledge to inform decisions.
Locate
Illustrate where your customers and prospects are
Visualize
See your data against external or industry specific data
Analyze
Analyze trends or relationships in your data to identify opportunities
You need data2dollars. The data2dollars model brings together the tools, methodologies, skills and experience to resolve the common issues faced by sales and marketing managers. The model enables organizations to:
Identify clusters and other geographic patterns or overlay your data as a grid to identify hidden trends or hot-spots
Predict customer behavior and buying preferences Find new customers based on unique customer profiles
Ask questions using location as a criteria; e.g. how many prospects are within 8 minutes drive of specific outlets?
Personalize offers to customers Plan
Choose locations/outlets or build sales areas that reflect where customers are located Build customer loyalty by better servicing customers – get them to buy more, more often.
Segment the customer base to understand how to get maximum reach, how to target market more effectively, or where to relocate outlets, and execute plans.
Our stepped approach provides value to clients from the first meeting. Our approach is outlined below.
Step 1: Illustrative Example We build an illustrative example to provide understanding of existing data and its potential value.
Step 2: Scoping Document A low cost proof of concept which delivers a working model, insights and ROI evaluation with recommendations for a full project.
Step 3: Full Project Organisation-wide project focusing more closely on particular insights and benefits such as: Development of unique customer profiles Predictive analysis
Market Performance Matrix
Modeling solutions
High
Strategy Implementation
Account Management
Penetration
Implementation of new sales and marketing strategies to increase profit.
Data Modelling
L VA
Sales
UE
Reduce Costs & Eventually Exit
EX PE C
Investigate
TA TI ON
Unique Customer Profiles Predictive Analysis Market Penetration Analysis (Australia)
Scope: Warranty DB Market Penetration Analysis
Low
Penetration
Internal Databases External Information Illustrative Example
an
Convert your Data2Dollars
Background
Based in Melbourne, Australia, Silver Stream Solutions delivers strategies and technologies to clients that focus on customer acquisition, retention and growth. Our people are highly qualified and experienced business professionals, committed to working with clients to achieve long-term results.
Utilizing market and customer data to beat the competition
Our flagship solution is data2dollars. The solution improves sales and marketing decisions by looking at existing company and external data in a new way to gain unique market and customer insights. In short, we convert data to dollars. Our methodology enables us to locate where customers are, to identify who they are and to understand how well they are currently being serviced. Improved sales and marketing strategies Data driven channel and distribution strategies Leading edge customer relationship management technologies
Buy everyday Buy once a week Buy once a month Buy occasionally Buy rarely Never buy
Professional online marketing projects
(317) (257) (179) (294) (226) (165)
Lvl. 5 99 Queen Street Melbourne Victoria Australia 3000
To discuss further contact us today on +61 3 8617 8160, at info@silverstream.biz, or visit www.data2dollars.com
W: www.data2dollars.com w: www.silverstream.biz e: info@silverstream.biz p: +61 3 8617 8160 f: +61 3 8617 8199
www.data2dollars.com
Data 2 dollars
Methodology
Our Approach
Are you looking to add value to your organisation? Would you like to increase the certainty and reduce the risks associated with your sales and marketing decisions? Would you like to realise the value of the data in your organisation by converting it to dollars?
We provide you with answers to the question of “where� using a four stage process
Every sales and marketing manager wants to know how existing data can be used to generate knowledge to inform decisions.
Locate
Illustrate where your customers and prospects are
Visualize
See your data against external or industry specific data
Analyze
Analyze trends or relationships in your data to identify opportunities
You need data2dollars. The data2dollars model brings together the tools, methodologies, skills and experience to resolve the common issues faced by sales and marketing managers. The model enables organizations to:
Identify clusters and other geographic patterns or overlay your data as a grid to identify hidden trends or hot-spots
Predict customer behavior and buying preferences
Ask questions using location as a criteria; e.g. how many prospects are within 8 minutes drive of specific outlets?
Find new customers based on unique customer profiles Personalize offers to customers Choose locations/outlets or build sales areas that reflect where customers are located Build customer loyalty by better servicing customers – get them to buy more, more often.
Plan
Segment the customer base to understand how to get maximum reach, how to target market more effectively, or where to relocate outlets, and execute plans.
Our stepped approach provides value to clients from the first meeting. Our approach is outlined below.
Step 1: Illustrative Example We build an illustrative example to provide understanding of existing data and its potential value.
an
Step 2: Scoping Document A low cost proof of concept which delivers a working model, insights and ROI evaluation with recommendations for a full project.
Step 3: Full Project Organisation-wide project focusing more closely on particular insights and benefits such as:
Development of unique customer profiles Predictive analysis Modeling solutions Implementation of new sales and marketing strategies to increase profit.
Convert your Data2Dollars Background
Contact us
Utilizing market and customer data to beat the competition
Based in Melbourne, Australia, Silver Stream Solutions delivers strategies and technologies to clients that focus on customer acquisition, retention and growth. Our people are highly qualified and experienced business professionals, committed to working with clients to achieve long-term results. Our flagship solution is data2dollars. The solution improves sales and marketing decisions by looking at existing company and external data in a new way to gain unique market and customer insights. In short, we convert data to dollars. Our methodology enables us to locate where customers are, to identify who they are and to understand how well they are currently being serviced.
Buy everyday Buy once a week Buy once a month Buy occasionally Buy rarely Never buy
Improved sales and marketing strategies Data driven channel and distribution strategies
(317) (257) (179) (294) (226) (165)
Leading edge customer relationship management technologies Professional online marketing projects
To discuss further contact us today on +61 3 8617 8160, at info@silverstream.biz, or visit www.data2dollars.com
Lvl. 5 99 Queen Street Melbourne Victoria Australia 3000 W: www.data2dollars.com w: www.silverstream.biz e: info@silverstream.biz p: +61 3 8617 8160 f: +61 3 8617 8199
www.data2dollars.com