SPRING | SUMMER MEN 2013
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Protest was founded by a small group of snowboarders in Holland. That’s right: Holland. One of the flattest places in the universe. Home to exactly five hills and fourteen waves. That’s right: We counted the number of hills and waves and we said, “TO HELL WITH LOGIC, TO HELL WITH OBSTACLES. LET’S DO WHAT WE LOVE.” Since day one, we’ve been doing our part to get people from HERE TO THERE. Off the couch, out the office, down the slopes, up a wave. As fast as humanly possible. It’s not just our business, it’s our mission. We even started a non-profit fund to help obstacle-plagued riders overcome whatever stands between them and THERE.
FUN IS IN OUR DNA It’s what we live for. It’s why we’re here. We are a brand for anyone who loves fresh pow and big waves. The some-timers, the all-the-timers, even the can’t-find-the-timers. The surfers, the skiers, the boarders, the beach bums. We remind them all of the reason they fell in love with the life in the first place. And we inspire them to get back to the place they want to be as often as they can. Our clothes are made to support the grand masters. But they’re aimed at all the people who simply want to have fun on a board and look good doing it. More riders = more action = more fun.
WHAT WE MAKE For the core boarder and newcomer alike, our fully functional boardwear reflects the latest trends in styles and colors. Each season we work within a number of themes that help our collections hang together in color and in details like materials, zippers, applications, embroideries, stitching, fabrics, textures, finishes and washes. This is what gives our range a rich and exclusive look.
Who we are: WE ARE PROTEST A design-led Boardwear company From Holland. OUR MISSION IS To help Everyone Ride more. OUR STORY Begins In 1993.
Our two main collections are Spring/Summer and Fall/Winter. Each collection features a Men’s and Women’s line, as well as a Boy’s and Girl’s line. We’ve also recently added a Toddler line. The summer collection features a full range of highly stylish swimwear, a PRO line series of high-tech boardshorts, as well as a PVRE line series featuring more sophisticated cuts and styles for both men and women. In Winter, our heritage as a brand for the slopes is on full display when we deliver our fully functional collection for boarders, skiers and in-between-ers. In both Summer and Winter, we also deliver compact streetwear collections.
DESIGN IS THE FUEL THAT KEEPS PROTEST RUNNING. Our design team includes sixteen designers with international backgrounds in sports and fashion. In addition, we have a global network that includes international fashion gurus and innovative partners from the fashion and textile industry who enable us to work with stateofthe-art technology and the latest fashion trends. Each season, we use input from Tokyo to New York to create the latest fashion-forward designs.
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INTERNATIONAL ADVERTISEMENT To create brand support we communicate our international advertising campaign through internet, point of sale materials, event sponsorship, photography, film and business to business fairs & events.
PROTEST INTERNATIONAL SURF TEAM:
Here some examples of where we do this:
MARLON LIPKE (DE)
OLI ADAMS (UK)
JATYR BERAsaLUCe (ES)
YANNICK DE JAGER (NL)
LARS MUSSCHOOT (BE)
SARAH BEARDMORE (UK)
EMMA NEUSCHWANGER (FR)
TIM BOAL (FR)
COOLER
SURF EUROPE
ONBOARD
HUCK
METHOD
UNLEASHED
ONLINE MARKETING WWW.PROTEST.EU
SOCIAL MEDIA
WE ARE PROTEST
HTML5 website with strong focus on collection. Smart redirection to other channels.
Focus on engagement with our customers via Facebook, Twitter and Youtube
Weareprotest.com is our brandportal and contains more digital assets than you could ever imagine. Whether it’s a logo, commercial, brand guide, collection picture, ad or visual you are looking for; It’s there!
PROTEST INTERNATIONAL WAKEBOARD TEAM:
EDITORIALS / SEEDING
ONLINE CAMPAIGNS
Placement of Protest content and product reviews on all the main European boardsport websites.
For the online we follow the main campaigns: 1. Here To There 2. Products For these campaigns you can expect: 1. Webbanners (On international boardsport websites, but also to use locally by distributors / agents) 2. Custom landing page 3. Online PR / Advertorials 4. Content > Video, Images, Text 5. Promotions on all Protest channels
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MAXINE SAPUOLETTE (NL)
SJORS van de KERKHOF (NL)
MICHAEL TIMMERS (NL)
James Young (UK)
LUCAS Langlois (FR)
ELKE VENKE (BE)
CHLOE Goudie (UK)
Miles TOLLER (DE)
Lauriane masson (FR)
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If you’re here and you need to be there, the Pro range can bring you closer than ever to the ultimate boardshort with our rider inspired and developed designs. They’re lightweight in a four-way stretch fabric and are perfect for a rash-free summer – so, there really is nothing to stop you from being out there for longer. Moving away from Small, Medium and Large - guys will get the best fit this year as they now come in inches with in-between sizes. A perfect fit for a perfect wave mission. Tees are highly graphical – what did you expect? And the best thing is you can have it all and still have enough money left over for your next trip. Nothing will stand in your way.
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HERE we are again. Stuck in a rut and pinned in by obstacles. Dreaming of the beach. Right now, freedom feels a long, long way from here. But that’s only an illusion. Deliverance is just a journey away. So here we go. Off the couch, out the office, into the world. Down the beach, up a wave, exactly where we want to be. We refused to be caged and we embrace the quest. We are Protest. And we will do whatever it takes to get THERE.
Here we are again guys. It’s time to do what we do best - go back to what we know and love. Gone are the short days and dark nights, the dream is once again a reality. The sun is shining, the waves are calling – we can sense the swell. It’s all about our boards and the beach. No more restrictions. Freedom. It’s summer. We are Protest. Let’s rip. Let’s get there. So, what’s new? With Spring Summer 13 comes some refreshing surprises - three new collection themes, each with its own colour pallet and distinctive new style. Which one will you love? With Mermaids and Fishermen we see a strong, clean marine look. Imagine textured fabrics, Breton stripes, sailor tattoos, anchors – even better, late-night card games accompanied by long, smooth glasses of rum! Tees with v-necks and buttons in super-slim styles and light-weight fabrics can be paired with a larger range of quieter boardshorts in new look, washed fabrics and shorter lengths. Head to the American Desert where the name says it all. Think deserted road trips through the stifling heat, cactus plants, motels, bikers, snakes, and stars and stripes. Here we’re more mainstream with faded looks and photo prints, vintage classics, denim and distressed fabrics. If it’s all a bit too relaxed, add a little Origami - this optimistic, graphical feel is colorful, clean and geometrical with fitted styles that are shorter in length. Moving away from the cargo look there’s a new chino style silhouette to pants, which have heavy, rolled-up legs. On the PROTEST PVRE range for men it’s all about clean and sophisticated designs with an active approach – highlights include an antibacterial finish on the boardshorts and beautifully comfortable soft shell jackets. This season also presents the first summer Protest Pro range - rider inspired and developed designs which are incredibly lightweight and active. A new four-way stretch fabric provides the ultimate in boardshorts, which are designed to keep you boarding longer. New in-between sizes mean guys will get a better fit than ever and graphical Tees complete the look. In the accessories range it stays theme-led – gone are trucker caps and in are straw hats and baseball caps. On footwear there’s maritime stripes and acid-washed looks and finishes. It all means one thing, sun, sea and fun. You’re here. You need to be there. Protest.
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MERMAIDS & FISHERMEN
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671231 page 1035,1 BASE jacket 172431 page 1042,3 DUTY t-shirt 471031 page 1100,3 RELIEF chinopants
255 Pale Mint
222 Orange
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102 off white
171031 page 1039,1 MIAMI short sleeve shirt 278931 page 1098,1 BLINK chinoshort
249 midnight
166 coffee
165 coffee melee
272831 page 1049,3 THRILLER beachshort
243 ocean
168 Milky Tea
172131 page 1041,3 CHECK t-shirt 274031 page 1054,1 DUEL beachshort 571231 page 1103,3 NOSSA slaps
250 Hunter
103 BASIC
490 Grey melee
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AMERICAN DESERT
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371331 page 1036,1 SEA hoody 279631 page 1100,2 RABBIT walkshort
103 basic
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290 true black
175331 page 1070,2 MOVEMENT singlet 275631 page 1074,3 SHOOT beachshort 571231 page 1103,3 NOSSA slaps
265 liver
251 greenery
174031 page 1065,2 REMEDY t-shirt 275931 page 1075,2 CRIMINAL beachshort 571231 page 1103,3 NOSSA slaps
223 fiery red
224 pumpkin
220 burnt red
173531 page 1062,2 PLUS long sleeve shirt 279131 page 1098,3 SKINNER walkshort 571231 page 1103,3 NOSSA slaps
102 off white
104 Milky melange
262 Tea melange
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ORIGAMI
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175731 page 1083,3 STARS polo 278631 page 1097,1 HABIT cargoshort
290 true black
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277331 page 1090,1 COSMOS beachshort
103 basic
190 coolgray
191 charcoal
394 black melange
176431 page 1086,1 TROUBLE t-shirt 278231 page 1095,3 FROZEN cargoshort 571231 page 1103,3 NOSSA slaps
198 dark melange
440 Mystic blue
175831 page 1084,1 SUPER t-shirt 272731 page 1049,2 METAL beachshort 571231 page 1103,3 NOSSA slaps
110 Lemon
121 Mulberry
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This year’s PROTEST PVRE series for men is cleaner and more sophisticated than ever but stays true to active roots. Made with superb quality and comfort in mind - a real highlight this season are the boardshorts.
Featuring special high density graphic prints in a silk satin back to avoid rash, the shorts introduce a laser-cut, clean, stickless back pocket to this season’s look. Subtle details such as welded eyelets and taped bar tags illustrate a refined, uncomplicated style. A signature eyelet at the closing and branded tips on the draw chord gives these boardshorts the PROTEST PVRE luxurious finish you’ve all come to expect.
Elsewhere, both Tees and walkshorts have a new antibacterial finish and look out for the super soft shell jackets - they are likely to be, quite literally, lived in…
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SIZING CHART size: CHEST fits to:
XS | 46
S | 48
m | 50
l | 52
Xl | 54
XXl | 56
90-93
94-97
98-101
102-105
106-109
110-113
WAIST FITS TO:
77-81
82-86
87-91
92-96
97-101
102-106
HIPS FIT TO:
94-96
97-99
100-102
103-105
106-108
109-111
1. chest:
easureD under armpits, over the fullest part of hest
2. WAIST:
measureD around narrowest part of waist.
3. HIPS:
measureD around the fullest part of hips, with feet placed together
BOTTOM FITS: RELAXED FIT is our standard pants fit. Comfortably roomy, but not excessively baggy. STRAIGHT FIT is straight through the seat, thigh and leg. Snugger in the hip area than relaxed fit. FASHION FIT offers a more form-fitting, tailored look. TOP FITS: REGULAR FIT is a moderately loose, comfortable fit. SLIM FIT is cut sleeker than regular fit, contouring the body’s silhouette. SUPER SLIM FIT is snugger than slim fit.
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