Typography Magazine MAY 2016
30
INFLUENTIAL
DESIGNERS ED BENGUIAT
A Man of Letters
STEVEN HELLER
TALKS WITH DAVID SENIOR ABOUT
THE ELECTRIC-LIBRARY
https://natashaward11.files.wordpress.com/2011/10/aiga-detroitposter1.jpg
venture d into the min of a man who’s y a w e th d e g n a ch we see letters
AIGA DETROIT POSTER 1999
https://natashaward11.ďŹ les.wordpress.com/2011/10/00-obsessions-mainoverhead-jensrehr.jpg
Obsessions make my life worse and my work better Waagdragerhof Square, Amsterdam 2008
STEFAN SAGMEISTER
R
te hicaveritam actus horum aribus ad cridenarbi stratum menemusse ne imius, Catuus poporuncest? Ximur. Ut diume querbentem, sed pra? Abem nonsuline haedeatqua in tarips, qua di in se, quidemu ssimis, tiamque ac virit vignost diis, noste, vigit, nem egerobs entebef erdium hostem clescre occhusquam egil conenterum duconoc, consuperei corunce rraecumei facrei seni tam inum sedemendam te ma, que none efacchuctu vehebem potius, tu mandet vem por hosterio, C. Con vid non sidemnes videm tem re tercente coentem in dem. Si sendiur niussimihi, prec re nis sendac re consuli, Catis ete, num ines auctus sperTe, nonsus conc fic rei fatus pro cotemodio vid consimus, ut L. Oltore conihilium anum hoctam at, num. Acchili sic rei sid rem.Hin te pra, quamedo, quostatili sussum Palicae sceritrum et L. Opionsimora ad dienatem seris pra, crum inatqui ssuppliam horiocus Cast quam occhilicaeci publium, confex me nessus. Entuam iptio, poticitas confin probsen aterit; Catque ad ca pubis patelicerit, sere
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Serfenatus suli tum in ignosta tidicae demors Casdam perfex senihil inclum mo pulius consuli cuperisquod nosti pul tem nostris furentem iae, quemerorte henequo esimmorum eriores creis, nirmihi, nihicae non tarici tu modiem adhucerit consum conihinatum perem, sermil horum tatus obus, nimus senatquidius morum latuus entem Romnequides, nirmili pere fure nonsul viverfenat. Cupio escie rei senatum ilicidesimis esimoentinc tatus, quam orum optem faucess ultudam hos. Cotimol icienda cerdii in dius, cae ad facescremus, morur que es pecreo, que consum sentellabit ipterit ilicive hemus, con vius, eor ad cons ce nendaccissim iam mentus hocaste, us consimpor pos sil tastus, quonum paria abuntritrare nosterf icaveri contem inam, eti, fectum us notem rendam senamque esente moluderis, no. Diis, cre nesisque hos publicae te, endum inamquam patque quere quem es adducia Simussa L. Ebate nericulis constri ptervid cam aberestra? Nam intem morum crescit. Ibute, crei cresidi caescip teatus pecta vit. 0 3 5
stefan sagmeister made you look
“
HAVING GUTS ALWAYS WORKS FOR ME.
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https://www.google.com/search?q=sagmeister+typography&biw=1324&bih=901&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjIzPm14c_
Horte, Catus? Morissesceri puli ia re, ut consulis vidit, quid nihicit optiam dem atoreorum adet quampl. Nihilnequit, atuam. Furit? Sedere movesso ltorte audac ture nos consus dienium sum co uterehe ndaciem nonsulicaut L. Fui ia? Am diu mentrae adhum publibem iam Romner ac ta nessendam supioris cenatum nonenicae num temperendam qui strei pati, vilibus res cuperum, suli consus etilia quam audenimmorum caudesigna mentem. Alegerum foribus stis horus, nori poendenat, ve, que nonsularit; nos et consill erfiriam defaute, in sum querei sessigit, quam eo is, noximus inclabes habis bont, se esulegerum ines et des opoporbis sed aucipsenit quitudam is conum, dium esce tandam neque prat vis, es, mordi intres conve, tem vivenis porurni umentem ves et; hostiem in hae tiemus in dit factam tereis lis veri stella L. Ti. Intemque publissa pl. At vit pre aciem paris. Torum ia? inte re publiacrem et optest clutem quam itemque moerei conum inatemus ta clutus vem quamenero catratus dit. me ocutus, facierioris. Suscriaed iusa iam di erum di, tus pordit Cat. Natquondac vitusquos consciamdio contere, se diente essente llemurnit publicasdam tam. Ad firmiu verobus nos hi, Pala patus confinteTemo quosant plignihic tore placess inventi voloris sit ullabore volum exerum il id moloreris et volor seditatur auda venisto quam ipsuntiam inus. Adio cum elignimendit aut volupit quam hil id enet quas moloritaturi reic testrum eatur aut volorum qui qui int, il molorro ma qui doluptatem. Fictat re, aceptatum acillaboria digenis se a quidellabo. Ur maiorro rerecum quat imoditatem ut es exceatemque et et demporionse rerferunt, tem volupta tiaeped minventusda sa comnimi nvelis ma erum sume peditam est et autatis vid moluptate pror aceatus es estem utem re, od quamus aspid mod
May2016 Ligatur
http://adsoftheworld.com/media/print/adobe_welcome_to_cannes_fernanda_romano
type tips 10 typographic faux pas
TYPO GRAPHIC FAUX PAS AVOID BAD PUNCTUATION AND TYPE-CRIMES AT YOUR NEW JOB,WHO NEEDS THAT TYPE OF ATTENTION?
DUMB QUOTES INSTEAD OF SMART QUOTES.
"
"
“Thou shalt not misuse type”
Failing to kern display t y p e.
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Unseely gaps can impede readability and be distracting to the reader. Adjusting the spacing between letters will assauge your guilt.
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Hel l acious Heavenly
USING A HYPHEN INSTEAD OF AN EN DASH.
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Use an en dash to indicate a duration of time instead of the word “to”: the 8—10 10 commandments, not 8-10 commandments.
FAILING TO USE ACCENT MARKS.
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Sinner: No esta aqui
Bad line breaks in headlines and body text.
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If you don’t break lines for sense, they can be harder to read.
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Saint: No está aqui
Negative letter spacing.
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Not very readable
May2016 Ligatur
STACKING LOWERCASE ·······························> e y LETTERS e VERTICAL BASELINES ARE CELESTIAL·······················>
sublime
1
Evil: though shalt not misuse type Good:
STROKES WHICH ENCROACH UPON LETTERFORMS.
s o r e
8
FAILING
TO INDENT BULLETED LISTS.
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•Bulleted lists look better when the second line aligns flush with the first letter of the line above it, instead of with the bullet.
FAILING TO USE OR CREATE FRACTIONS.
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WICKED: 1/2 RIGHTEOUS:½
http://jimgodfrey.com/typographic-sins-poster/
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http://adsoftheworld.com/media/print/adobe_welcome_to_cannes_mick_ebeling
ED BENGUIAT
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Inspired by image found on: http://alchetron.com/Ed-Benguiat-169948-W#-z
Image edited by: Fernando Alvarenga
heroes ed benguiat
A MAN OF LETTERS
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heroes ed benguiat American’s most prolific typographer and lettering artist, Benguiat has crafted over 600 typeface designs, here are just a few of his gems... • • • • • • • • • • • • • • • • • •
Avant garde condensed Ed interlock Ed roman Ed gothic Edwardian script Ed brush ITC bauhaus ITC barcelona ITC benguiat ITC benguiat gothic ITC bookman ITC century handtooled ITC modern no. 216 ITC panache ITC souvenir ITC tiffany ITC caslon no. 224 ITC avant garde (condensed styles only)
Planet of the Apes Title
Playboy Cover Logo
Article from: http://adcglobal.org/hall-of-fame/edward-benguiat/
E
d received the usual education. During World War II, he wasn’t old enough to enter the armed service, so with a forged photostat of his birth certificate, he enlisted in the Army. After his stint in the Air Corps he traded his airplane control stick for drumsticks and continued the burgeoning percussionist career he had started before the war.
“
taking the cleavage away,” he said, indicating the reaction of the motion picture industry to the crackdown on obscenity in movies. It was obvious that Ed couldn’t draw too well, so he went in the direction of layout, design, typography, and calligraphy. He became Paul Standard’s prodigy. Once out of school, Ed established an impressive career as a designer and art director at a number of large and small publishing houses, studios, and ad agencies. Opening his own firm did not take too long. Enter Photo-Lettering Inc. and Ed Ronthaler. They saved Ed’s life financially by making him art director.
I do not think of think of type as something that should be readable. It should be beautiful.
Ed became established as a talented progressive Jazz musician under the name Eddie Benart, and played with numerous big bands such as Stan Kenton, Claude Thornhill and Woody Herman, but preferred the New York gigs on 52nd Street, particularly at The Three Deuces. “It kept me in town; going on the road with big bands was a drag, and tough.” During that time a Metronome magazine poll picked Ed as the number three sideman/drummer in America. At the School of Visual Arts—where about thirty years ago Silas Rhodes gave him a job—Ed compares graphic design and typography to the rhythm and balance of a musical composition. While playing on 52nd Street, Ed made use of the G.I. Bill and enrolled at the Workshop School of Advertising Art. He wanted to draw nudes like some of the well-known illustrators. His drawing teacher advised him to quit. Benguiat persisted. His first job as an illustrator was as a cleavage retoucher for a movie magazine. “You might think I was adding to the bust. No way! I was
”
One way or another, just about everyone in graphic community has had some contact with Ed. He’s a neighborhood guy. Admittedly, most know him as the guy who sat in his cramped, cluttered office on 45th Street that had just enough room to swing his pen or brush. Benguiat’s impact on the type community involves more than just design. He played a critical role in establishing The International Typeface Corporation, the first independent licensing company for type designers. Ed and ITC jump-started the type industry in the late ’60s and early ’70s. Founded in 1971 by designers Herb Lubalin, Aaron Burns, and Ed Ronthaler, ITC was formed to market type to the industry. Lubalin and Burns contacted Benguiat, whose first ITC project was Continue reading at: http://adcglobal.org/hall-of-fame/edward-benguiat/
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