MIAMI 2015 I 2016 SPAIN IN THE ORIGINS, SPAIN ON THE HORIZON
INDEX
WHAT Spain
Attraction IS I 01
OUR GOALS I 02 HORIZON 2015: CUSTOMIZING MIAMI I 03 COMMUNICATION PHASES I 04 PRE-EVENT / PHASE I I 04 THE BIG EVENT 2016 / PHASE II I 05 THE HEADQUARTERS I 06 SPAIN CONQUERS MIAMI I 07
NIGHTS AT Spain Attraction I 08 SPAIN IS TOURISM I 09 SPAIN IS CUISINE I 10 SPAIN, TRADITION & VANGUARD I 11 SPAIN IN THE ORIGINS, SPAIN ON THE HORIZON I 12
01 I WHAT Spain
Attraction IS
IT IS AN EVENT THAT BRINGS THE BEST AND MOST EXCLUSIVE OF SPAIN TO MIAMI, through the excellence of outstanding brands that boast a designation of origin. Creative Cuisine, international events featuring Flamenco, Zarzuela, Copla, Art, Movies, Sports, Tourism, Agri-food products and Design from 21st-century Spain.
EVENTS
CULTURE&SPORTS
GOURMET
TOURISM
CORE BUSINESS The opening, consolidation and promotion of international markets, with special emphasis on brands from the Spanish agri-food and tourism sectors. These two sectors together represent almost 20% of the national GDP. By virtue of their characteristics, the sectors allow for fusion between them, strengthening the results of our professional activity.
Spain Attraction will offer, using various tools, services and specific activities in the markets of highest interest for the sectors selected, the capacity to establish ties of interest between Spanish business owners and international markets to initiate or strengthen sales agreements.
CREATIVE CUISINE
ART&FASHION
NETWORKING
02 I GOALS
MIAMI, CAPITAL OF SPAIN
OUR GOALS • Take part in Miami’s cultural calendar, with events held in the second half of November. • Participate featuring the main Spanish brands and companies that represent our country in Miami. • Open new markets for Spanish brands in the city of Miami. The opportunity to make your products known, both using tasting events and through direct sales to the public. • Create the first private event with public participation that also has the capability of being self-financing.
HOW WE ARE GOING TO ACCOMPLISH THIS… • HEADQUARTERS The event headquarters will be located in an emblematic or characteristic site in Miami Beach-Dade County. Where the main activities happen. • THE CITY PARTICIPATES In parallel and simultaneously, various hotels, restaurants, theatres, museums and art galleries linked to Spain Attraction will host a series of activities and events related to our country, so your people can enjoy the essence of Spain. • Representing privately, with the support and collaboration of government institutions, the interests of Spain in international destinations. • Surrounding us with a group of sectorexpert Ambassadors that represent the worlds of Culture, music, Industry, business ventures and innovation, and that give our proposal protection and support.
03 I HORIZON 2016
CUSTOMIZING MIAMI
WHY MIAMI? Its nature as a Hispanic city that makes it more friendly and connected to the interests of Spanish businesses. It is the main door to Latin America. Florida is the fourth state and a significant entranceway in the USA. The greatest presence of Spanish companies is here in Florida. WHY THE UNITED STATES? The Free Trade Agreement between the US and the European Union will enter into force in 2016 and we have a year to organize our businesses.
04 I COMMUNICATION& MARKETING 2015 “VIP” CITIZEN Spain
OPEN DOORS OF:
Attraction
• Master Class Workshops • Cooking Shows • Pintxos, Tapas and Wines from Spain: Delicacies from the savory Spanish pantry • Cultural sessions and Sports Coaching with leading representatives • Creative Cocktails and Tapas • Fashion Shows featuring the best Spanish designers • Valet Parking GIVES YOU THE RIGHT TO: • Important discounts in participating hotels. • Discounts in Spanish restaurants, cuisine ambassadors while the event lasts. • Priority in reservations and ticket discounts for the great concerts brought from Spain to the theaters that are Spain Attraction ambassadors.
EXCLUSIVE LOTTERY FOR ANY CITIZEN WITH A Spain Attraction PASSPORT* TWO TRIPS TO SPAIN INCLUDING LODGING AN EXTRAORDINARILY EMBLEMATIC HISTORIC STATE-RUN HOTEL BECAUSE OF ITS ARCHITECTURE AND INNOVATIVE CUISINE * ONLY 10,000 UNITS, WITH AN APPROXIMATE PRICE OF $500
PHASE I / PRE-EVENT AVANT PREMIERE 3 DAYS ••• LAST WEEKS OF NOVEMBER
• More than 10,000 visits over three days • Participants from 30 of the best and most renowned Spanish businesses • A three-day cascade of activities that will take you to savor SPAIN with all your senses • Tapas and pinchos: Food delicacies that the savory Spanish pantry offers us • Cooking shows: Spanish chefs with the magic of live action • Creative cooking Master Class workshops: the splendor of our cooks’ cuisine wizardry • Sports coaching and cultural sessions • Theme cocktails and brunches • Spanish fashion show: the talent of the Spanish designers.
GREATSpain
Attraction
CHARITY DINNER
WITH THE BUSINESS AMBASSADORS OF THE EVENT AND SPANISH CELEBRITIES RESIDING IN MIAMI AND IN SPAIN TO RAISE FUNDS FOR A CHARITABLE FOUNDATION.
04 I COMMUNICATION& MARKETING 2016 The sponsoring companies will have a high profile during the entire event serving as promotion for their brand, highly visible to the public attending and with media attention through advertising campaigns:
RRP P RS OO TD OU
• Linking their brand to the excellence of Spain using the culture, music and prestige of our country. • Brand presence in the setting. • Theme stands. • Sampling. • Exposition, tasting and sales of products having designation of origin.
S PRES
TING E K MAR T E E STR
TV ODI RA
2 MONTHS BEFORE
> MEDIA
Throughout the 60 days before the inauguration, there will be a strong advertising campaign in the city of MIAMI, to publicize our event and all the complementary activities related to the music, fashion, cuisine and art from Spain. This will reinforce the public relations work carried out over the previous twelve months.
S NEW
ERS T T E L
NS O I T ELA R IC L B PU DIS PLA YS
offline
- Outdoors - Radio/TV - Press - Public Relations - Street Marketing
online
- Displays - Social networking sites - Newsletters
05 I THE BIG EVENT 2016 / PHASE II For five days the most emblematic spot, Miami Beach, will host the headquarters of the Spain Attraction sales and networking event, a landmark in the promotion of Spanish brands and businesses in the USA. • 10,000 m2 • 200 STANDS WITH THE BEST AND CHOICEST OF SPAIN • 3 DAYS FOR PROFESSIONALS • 2 DAYS FOR THE GENERAL PUBLIC
STANDS
200 PROFESSIONAL STANDS WITH DIFFERENT THEME AREAS • Tourism in Spain: city tourism, beaches, mainland, adventure, golf... • Great Spanish brands • Cuisine by regions • Protected Designations of Origin • Spanish Fashion and other sectors • Consumer goods and services ...
THE HEADQUARTERS 10.000 m2
SPARE TIME
NETWORKING
• Living tourism • Cuisi-bars • Theme restaurants • Music and books • Touches of Spanish fashion • Oil and wine tasting • Sports coaching ...
• Conferences • Meetings • Debate forums • Workshops • Professional tastings ...
06 I THE HEADQUARTERS 10.000 m2
• • •• • • •• •• • • • • • • • • • ••
TICKETS & ACCREDITATIONS MERCHANDISING INSTITUTIONS SPONSORS COLLABORATORS BRANDS “MADE IN SPAIN” AUTONOMOUS COMMUNITIES DESIGNATIONS OF ORIGIN TOURISM & SERVICES OIL & WINE TASTING AGRI-FOOD “PRODUCTOS DE LA TIERRA” TAPAS & BUSINESS NETWORKING THEME RESTAURANTS CUISI-BARS SPECIAL EVENTS FASHION MASTER CLASS COOKING SHOW ART&CULTURE
07 I SPAIN CONQUERS MIAMI
Cuisine Cooking Show
Master Class Cuisine sessions CuisiStreet in Miami
Muasincc&e DFlamenco
h Pop Spanis Copla ela Zarzu era Op
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08 I THE NIGHTS AT
Spain Attraction
Spain Attraction • Operas • Flamenco shows • Copla, zarzuela and dances • Cinemas, Theaters and Auditoriums • Outstanding artists from the Spanish panorama
SA 09 I SPAIN IS TOURISM
PAIN
A
N TTR ACTI ON
10 I SPAIN IS CUISINE
WE ARE A ROUND-TRIP PROPOSAL WE BRING OUR TOURISM PRODUCTS TO THE INTERNATIONAL MARKET, OFFERING TOURISM AND CUISINE IN HARMONY WITH THE SECTORS OF CULTURE, ART AND CUISINE. In addition, we also offer international businesses and investors the opportunity to get to know, in greater detail, the realities of the Spanish market and the true possibilities of investment in our country.
• Products with designation of origin • Healthy Mediterranean diet • Traditional, creative, original and innovative cooking • Signature and design tapas • Ecological cuisine • Great chefs
11 I SPAIN IS COMPETITIVE
WE ARE NETWORKING WITH VALUE ADDED Through a networking platform, where we link different international business specialists, creating a synergy of services for Spanish business owners or producers, providing them with: • Sales help and experience • Marketing support for promotion of products and services • Real sales opportunities • Assistance in closing projects • Accredited, qualified and professional technical teams • Support throughout the entire sales and exportation process.
11 I SPAIN, TRADITION &INNOVATION
LA ALHAMBRA IN GRANADA
11TH CENTURY WORLD HERITAGE PROPERTY
MARQUÉS DE RISCAL WINERY 1929 ARCHITECT FRANK O. GEHRY
MIAMI 2016 SPAIN IN THE ORIGINS, SPAIN ON THE HORIZON
Spain Attraction was born with a global vision,
but focused on the goals and needs of the tourism and agro-food sectors in the Spanish market.
That is why we set our first horizon in the American market. Our next steps will be taken in Asian countries, in Russia and in Eastern Europe. We want Spain Attraction to be a powerful ally, with 21st-century strategies, to promote the externalization of our tourism and agro-food sectors.
www.spainattraction.com