Thinking of Goal 5? Digital Session One Q. Requirements for Band 1 aren’t required to create a digital plan? Is this really sensible as smaller tends to be more fluid and less silo. Goal – Creative Case for Diversity? Different voices are possible across social media. Curate it as a radio station and less “smooth radio” This is easier for some rather than others. Those who are Local Authority supported for instance as they have corporate issues. >Test approaches. Perhaps start offline to persuade those in charge. Try Snapchat > “Why Snapchat murders Facebook” – Google it! Focus on what young people are doing. Get back to the issue of “BRAND” and trying to alleviate this as it’s just a tool. Just because what the young people say may not fit with your messaging shouldn’t matter. Libraries example – there is some real innovation but the challenge is the large staff group of 500 all getting up to speed and feeling confident with the technology. Skill set of employees – still an issue. >try exploring SLACK.com (a wok based communications tool) >Peer to peer training which can be bottom up rather than hierarchical. Sometimes it junior staff who do the social media rather than senior leaders. >Ask young people directly. Young people move faster than the organisations Experts come in all shapes and sizes. Young people might be the best to do what is new. Issues of hardware and training can also be out of date very quickly. >Accept that we are not pioneers but follow interests of young people. >Allow it to happen. Let young people create! >Example given of young people creating a web page that looked awful (flashing lights and giant Hulk!) but got more hits than the standard site. >”Letting go is the new control” Question around adults still being a source of inspiration. Elephant in the room > we are in a competitive market but festival bridge/Marcus are neutral and happy to hear ideas. Session Two Reflect on presentation Q. Is it creative media now?
> We don’t call it the electric kettle. It’s called what it is because of context. >So, who is it for, who are we making it for and how do we get to them? Q. Creative Case/ Quality Principles/ Digital? The language we use, do we need to be explicitly literal? >It is competitive but done by comparison. If done literally and explicitly it is easier to score, easier to “tick”. >Example given of the QPs used by schools and language appearing in the Statement of Commitment. >Remember QPs are not the same as the Quality Metrics – this is being grown to CYP work. Query around competitive? Very few do actually talk to those is a place of synergy – we tend to collaborate with those who compliment us. >We as a sector are going to have to loudly make the case for our work – to ACE, to DfE, to LA? >Think about exchange. How can we start to share this efficiently? Creative Case - Goal 1 >Diversity of voice on social media >Change is also interesting