just brand guidelines –
v1 march 2013
just
brand guidelines
contents
1.0 1.1 1.2 1.3
the new name why just? usage: exclusion zone usage: incorrect applications
5.0 5.1
just colour palette just typography: maison mono
––––––––––––––––––––––––––––––– 2.0 just festival 2.1 just festival variations 2.2 usage: exclusion zone 2.3 usage: incorrect applications
––––––––––––––––––––––––––––––– appendix a mono files
––––––––––––––––––––––––––––––– 3.0 just festival strands
––––––––––––––––––––––––––––––– appendix b index of files
––––––––––––––––––––––––––––––– 4.0 social media marque
–––––––––––––––––––––––––––––––
–––––––––––––––––––––––––––––––
contents
march 2013 | v1
just
just
just is the new name for the Festival of Spirituality & Peace organisation.
brand guidelines
1.0 just
march 2013 | v1
just
why ‘just’?
‘just’ was chosen as a short, succinct name which helps to define many of our core values and year-round activities, eg: adjective: morally right and fair well founded [discussion] adverb: exactly simply expressing agreement
In addition it allows us to conjoin activities with a ‘snap-on’ approach, ie: just dance just music just film
brand guidelines
1.1 why ‘just’?
march 2013 | v1
just
brand guidelines
1.2 just usage
march 2013 | v1
usage: exclusion zone
The just logotype should be given as much room as possible, especially given it is not contained by any box or device. A minimum exclusion zone comprises 1 character width – though we advise giving at least 2 character widths where possible.
1 char. width
1 char. width
just
usage: incorrect applications The just logotype should always be displayed as intended, and not altered or adjusted. Please do not: – Adjust the letterspacing – Rotate the logotype – Stretch the – Box off the logotype – Change the transparency – Change the colour – Overlay onto a dark colour – Overlay onto imagery – Apply effects eg drop shadows etc
brand guidelines
1.3 just usage
march 2013 | v1
just
just festival identity
‘just festival’ is the new name for Festival of Spirituality & Peace, which takes place each August. The identity comprises a series of overlaid shapes which pertain to the diverese strands of the festival (see p11). The version shown here is the primary identity for the festival, however the identity is intended to be dynamic‌
brand guidelines
2.0 just festival identity
march 2013 | v1
just
just festival identity variations ‌ there are four core variations of the festival identity.
brand guidelines
2.1 just festival variations
march 2013 | v1
just
brand guidelines
2.2 just festival usage
usage: exclusion zone
The just festival identity should be given as much room as possible, especially given it is not contained by any box or device. A minimum exclusion zone comprises 1 character width – though we advise giving at least 2 character widths where possible. 1 char. width
1 char. width
march 2013 | v1
just
usage: incorrect applications The just identity should always be displayed as intended, and not altered or adjusted. Please do not: – Adjust the word spacing – Rotate the identity – Stretch the identity – Box off the logotype – Change the transparency – Change the colour – Overlay onto a dark colour – Overlay onto imagery – Apply effects eg drop shadows etc
brand guidelines
2.2 just festival usage
march 2013 | v1
just
just festival strands
The strands each have a core colour which are only to be used in relation to an approporiate event / actvity. The colour strands will help audiences identify and navigate just’s activity. Please do not use the colours for nonspecified applications. The strand devices are not intended to be used in isolation, or modified. NB please adhere to usage guidelines as per just and just festival.
brand guidelines
3.0 just festival strands
march 2013 | v1
just
social media marques: just
brand guidelines
4.0 social media marques
march 2013 | v1
just
social media marques: just festival (facebook)
brand guidelines
4.0 social media marques
march 2013 | v1
just
social media marques: just festival (twitter)
brand guidelines
4.0 social media marques
march 2013 | v1
just
just colour palette The primary colour for just is just black. The strands each have a core colour which are only to be used in relation to an approporiate event / actvity. The colour strands will help audiences identify and navigate just’s activity. Please do not use the colours for nonspecified applications.
brand guidelines
5.0
march 2013 | v1
just black
talks/rose
film/jade
workshops/aqua
000000
FF6666
009999
66CCCC
C0
C0
C 80
C 50
M0
M 75
M0
M0
Y0
Y 50
Y 40
Y 20
K 100
K5
K0
K5
R0
R 199
R 85
R 153
G0
G 92
G 169
G 196
B0
B 97
B 167
B 202
performance/purple
conversation/denim
family/mustard
996699
6699CC
CC9900
C 35
C 70
C0
M 70
M 50
M 25
Y0
Y5
Y 100
K5
K5
K 15
R 153
R 99
R 210
G 97
G 116
G 173
B 156
B 172
B 21
just
just typography: maison mono Maison Mono (Regular) is the core typeface for the just identity system. As the typeface for the logotype it should be used with discretion and only in direct use with to the identity. It is not intended to be used as a day-to-day text font. It is not for distribution. NB Licenses for use online can be purchased via Fontdeck.
brand guidelines
5.1 typography
march 2013 | v1
maison (regular) mono AaBbCcDdEeFfGg HhIiJjKkLlMmNn OoPpQqRrSsTtUu VvWwXxYyZz/“”& 1234567890\£@*
just
appendix a: just festival mono versions just festival mono identity
brand guidelines
appendix a
march 2013 | v1
just
appendix a: just festival mono versions just festival mono identities
brand guidelines
appendix a
march 2013 | v1
just
appendix a: just strands mono versions just festival strands mono identities
brand guidelines
appendix a
march 2013 | v1
just
appendix b: index of files All files types necessary for print and screen use have been supplied, and are seperated into: JPG / PNG for digital / screen use. EPS for print use. There are four folders of graphics: J1 : just logotype J2 : just festival mark J3 : just festival strands J4 : just avatar The colour palette files (J5) are plugins for use with Adobe products.
brand guidelines
appendix b: index of files
march 2013 | v1
just
further assistance
– For further guidance or assistance in using these files, or general enquiries about the just brand and guidelines, please contact: Emlyn Firth, A visual agency emlyn@avisualagency.com Sophie Dyer: dyer.sophie@gmail.com
brand guidelines
further assistance