ADVERTISING RATE CARD FESTIVAL 2014 PHONE
Sam Friedman on 07814 634 822 Lara Moloney on 07877 066 900 EMAIL
sales@festmag.co.uk
FEST IS THE BIGGEST AND BEST EDINBURGH FESTIVAL MAGAZINE WE DISTRIBUTE 125,000 FREE COPIES REACHING OVER 500,000 READERS EVERY SUMMER Launched 12 years ago with the goal of bringing a fresh editorial voice to the crowded Festival market, fest has grown steadily to become the definitive free guide to the Festival ➔➔ Reviews of over 600 Festival shows ➔➔ Comprehensive A5 perfect-bound Festival Preview Guide ➔➔ Five A5 glossy Festival issues, published every Tuesday and Friday ➔➔ Distributed from 150 stands across the Festival city ➔➔ A twelve-strong street team distributing copies in key locations ➔➔ Partnerships with Amnesty International and The Princes Trust ➔➔ All content online at festmag.co.uk, including full Festival listings
A BRIEF HISTORY Fest was launched in 2002 to provide a free and independent Festival review guide. Since then we have established a formidable journalistic reputation, culminating in 2013 when the magazine won a clean sweep at the Allen Wright Awards for Fringe Journalism. We have also assembled a number of successful partnerships at the Fringe, including a long-standing association with Amnesty International. Together we produce the much-loved comics vs. critics football match—a gruelling showdown of epic proportions—as well as jointly supporting the Freedom of Expression Award. This year we are also working with The Princes Trust to launch The Critics Academy – a social enterprise that will provide a professional pathway into arts journalism for young people from disadvantaged backgrounds.
Every year, 1.5 million visitors spend £200 million at the Edinburgh Festival. As the youngest, biggest and most exciting publication, fest offers unique access to the affluent, 18–35 culture consumers that dominate this market.
RATES & DATES In 2013, fest will publish 20,000 copies per issue – 100,000 over the five August issues. We will also print an additional 25,000 copies of our Preview issue, which is distributed before the Festival at popular venues throughout Scotland & London The Preview will be published 28 July, and Festival issues on 5, 8, 12, 15 and 19 August PER ISSUE
FULL RUN
+ PREVIEW
Back cover
£3200
£9500
£3500
Inside front / Page 3
£1950
£6250
£2250
Inside back
£1725
£5250
£2050
Full page (guaranteed front half)
£1050
£3250
£1300
Full page (no fixed position)
£995
£2500
£1250
1/2 page
£675
£2250
£800
1/4 page
£440
£1500
£475
EIGHTH PAGES ARE ALSO AVAILABLE, SUBJECT TO PLACEMENT IN MULTIPLE ISSUES 2 issues @ £400 | 4 issues @ £650 | 5 issues @ £850
SPONSORSHIP As the most visible Festival publication, we’re delighted to introduce a variety of tempting sponsorship offers which can help to raise your brand’s profile
LISTINGS SPONSORSHIP £2,000 per issue Get your brand into the most-read pages at the Festival with your brand details incorporated into our listings, plus advertising space on the opening page
MAP SPONSORSHIP £1,500 per issue Get your brand on our map, plus 1/2 page advertising space and highlighted venues in the center spread WRAP-AROUND COVER £10,000 per issue Make the most of fest’s visibility by getting your own four-page wrap-around cover distributed to over 100 key Festival venues
TECH SPECS
HALF HORIZ.
89 mm × 128mm
HALF VERT.
182mm × 62mm
EIGHTH PAGE
42.5mm × 62mm
All sizes are height × width. Please check dimensions before sending your advert, as mistakes may be difficult to rectify
FULL PAGE bleed 216 × 154 mm trim 210 × 148 mm safe 190 × 128 mm
If you have any questions, contact us: hello@festmag.co.uk QUARTER HORIZ. 42.5 mm × 128mm
QUARTER BOX 89 mm × 62mm
COPY REQUIREMENTS Your adverts should be supplied as flattened PDF files in CMYK colour. We can also accept CMYK TIFF and JPEG files, however cannot print any copy from Word or Powerpoint files. Resolution must be at least 300dpi and image quality must be suitable for print. All copy should be emailed to adverts@festmag.co.uk, and the deadline for copy is 4 days prior to the date of your advert’s publication. We can provide an artwork creation or resizing service at additional cost – please contact us for more details.
CHECKLIST Run through our copy checklist to avoid problems processing or placing your advert in the magazine: ✓ File is a PDF, TIFF or JPEG ✓ Resolution is at least 300dpi ✓ Colour space is CMYK ✓ Supplied at least 4 days prior to publishing date ✓ Size and orientation correct ✗ Not a Word or Powerpoint file ✓ If a full page ad, bleed and safe area sizes are correct
ONLINE Our comprehensive online guide is among the most popular Festival websites, with 2013 seeing over 600,000 hits from Festival-goers throughout August. This year we will be enhancing our online presence to provide even more useful real-time information to visitors, including live show suggestions and maps of the hottest Festival shows.
DISPLAY ADVERTISING RATES MPU x 10,000
£150
MPU x 20,000
£300
MPU x 30,000
£450
Leaderboard x 10,000
£100
Leaderboard x 20,000
£200
Leaderboard x 30,000
£300
Homepage takeover
£2400
OTHER OPPORTUNITIES ARE AVAILABLE; CONTACT US FOR DETAILS