PR & MARKETING 2013
PR & Marketing WHAT WE DID? • Mass mail out to target publications according to main customer profile (yummy mummy, rockabilly, vintage & lifestyle magazines) • Gifting to celebs/ TV personalities • Regular contact with all bloggers, opinion/trend setters via twitter
Aw13 Dresses as Seen on (L to R): Andrea Mclean and Lisa Maxwell on Loose Women – Laura Tobin & Ranvir Singh from Day Break
• Invite bloggers to be guests on out blog/ review products - see: http://www.feverdesigns.co.uk/blog/2013/10/phoenix-jeans-the-review/
• Targeted competitions, features & campaigns to keep momentum and build relationship • Book regular showroom appointments with stylists Fever and Ruby Belle as seen in ELLE Greece Oct13
Trendi magazine, Finland
Also: Useful resource on our web is PR shots – this is a resource for journalists to access for flat shots. For more info on this please email Lauren@feverdesigns.co.uk Rachel Khoo wearing Fever’s Babylon Dress for the Daily Mail
Dakota Jacket and Skirt as featured in Urban View magazine, Greece
The Fever Store as featured in Independent London Store Guide Book
Drapers, SS14 feature, July 2013
Opening Ceremony of Store in Vietnam
AW13 Dresses as Seen on (from L to R): The Haywood Sisters, The Puppini Sisters & The Marjorie Belles
Ronnie Wood and wife Sally Humphreys‘ (wearing fever’s Bloomsbury dress)
Blogger Event WHAT WE DID? For bloggers and online media to preview the AW13 collection we held an all-day blogger event in store with cakes, drinks & goodie bags.
RESULTS: www.thejazzpad.com www.dinoprincesschar.blogspot.com www.suggestivedigestive.com www.itsmilkandhoney.com/fever-designs-aw13-preview hello@athomewithmrsm.com – At Home with Mrs M www.talesofanniebean.com www.themummyblogger.co.uk www.honestmum.com www.athomewithmrsm.blogspot.co.uk www.themagpiegirl.com
Fever at Vancouver Fashion Week
See here for more details and pictures: www.feverdesigns.co.uk/blog/2013/08/autmn-winter-2013-collection-preview/
Bridal Show & Bridal Blogs
RESULTS: www.wantthatwedding.co.uk www.rockmywedding.co.uk www.creativebrides.co.uk/blog/87/all-a-flush-with-ss14-fever
WHAT WE DID?
www.ruby-weddings.co.uk/blog
• Did a wedding show in Olympia so brides consider us for bridesmaid outfits
www.mylittleweddingbook.co.uk www.lovemydress.net
• Do regular campaigns to get brides to submit images to us & build client relationship, See; http://www.feverdesigns.co.uk/blog/2013/07/ the-fever-wedding-album/
• Keep regular contact with all bridal bloggers
www.beforethebigday.co.uk The Ivy in Wedding Ideas Magazine, Sep 13
• Run relevant comps at key times in the wedding calendar • Segment catalogue to target Bridal stores and blogs and always keep them updated on trends and bestsellers we see from brides online/in-store
Jasmina in Wedding Ideas Magazine, May 13
The Ivy in Wedding Ideas Magazine, May 13
Elizabeth Rose Dress in Style Me Pretty
Netherlands Dress in Creative Birds , October 13