Trago Tequila is an Ultra-premium Tequila. Trago (Spanish for “to sip”) tequila is a premium tequila brand that was developed to appeal to an upscale market with a unique bottle design and award winning formulae. The concept for the brand was initially developed in 2002, and the brand was eventually launched in September, 2006. The brand did obtain some prestigious awards for its formulae and accolades in the industry for the bottle design and was accepted for sale by a number of the largest and most prestigious liquor distributors in the U.S and a couple in Canada.