3. EXPERIMENTAL
the first time, over and over again.
MAHAL
EXOTIC ART (2021) (Monterrey/Tulum) -Graphic Designer -Photographer -Interior Design Consultant Task: -Develop a brand identiy for a luxury boutique seeking to unite buddhism with mayan culture through design -Utilize warm colors, textural elements as well as mellow lighting to convey peace -Make Mock Ups, advice on the placement of products on the store and work as assistant photographer (post)
Distinct Collective (2019) (Toronto/Los Angeles/Barbardos) -Design Director -Photographer -Fashion Designer Task: -Develop a fashion idenity for a newly developed brand of global creatives. Celebrate the uniqueness of youth, destigmatize taboo subjects, revamp cultural icons long forgotten. -Utilize Toronto music culture as a catalysist for brand’s unique aesthetic -Make Mock Ups, design a clothing line and create presence on social media
Ciudad, Mar y Tierra (2017-2022)
(Mexico City/Puerto Escondido)
-Co Founder -Design Director -Photographer Task: -Develop a creative collective that strikes to revolutionize the perception of mexican culture for a global audience -Create a line of sustainable products, inclusive designs and appealing graphics to engage general audience -Make Mock Ups, Incorporate my photography with type use and design compelling posters
XODIAK Bohemian Jewelry (2022)
(Playa del Carmen/Tulum/Akumal)
-Graphic Designer -Product Designer -Photographer Task: -Develop a logotype for artisanal jewelry company -Utilize organic, luxurious, bohemian imagery to convey sense of uniqueness, timelessness and value -Take photographs, implement logo in mock ups, showcase product line through social media
JM GAZEL PARIS LUXURY OF BEING UNIQUE (2020) (Paris/New York/Los Angeles) -Graphic Designer -Copyrighter -Advertising Analyst Task: -Develop a redesign brand identity for a premium, bespoke shoe company trying to modernize their look -Utilize dandyism and flaneur history as a cultural grounding to attract new clients as well as modernize their social media presence -Make Mock Ups, create new imagery, design a new campaign for Paris and New York
WAYAN NATURAL WEAR SUMMER CAPSULE COLLECTION (Playa del Carmen) -Graphic Designer -Fashion Designer Task: -Develop a new line of products for well established beach brand “Wayan” based on positivity and mindfulness -Utilize logotype as catalyst for new imagery as well as to interact with younger tourists -Make Mock Ups, develop adjeacent product line
FLIP THE STIGMA CHARITY FUNDRAISER (2020) (Los Angeles) -Graphic Designer -Ilustrator Task: -Develop a brand identity for a Non-Profit Skating Festival -Adjust in a Team Setting, work on the designs of the posters based on our audience data -Utilize skater guerrilla aestehtic as an attractive pull for public integration -Make Mock Ups, composite different variations of designs throughout each college’s color identity
GAIA NATURAL TAHINI (Mexico City/Tulum)
-Graphic Designer -Ilustrator -Product Prototype Task: -Develop a brand identity for a Natural Tahini product -Utilize mexican imagery as a differentiator from competition -Make Mock Ups, ideate elegant color palette
ESQUIRE MX Big Drinks Book (2021) (Mexico City) -Graphic Designer -Copyrighter -Interviewer Task: • Create the annual Cocktails Specials for Esquire Mx. • Interview bartenders at Fifty Mills, Four Seasons (Mexico City) • Utilize Esquire’s Typograhic Style to elegantly ilustrate each cocktail’s nomenclature • Write compelling drink descriptions • Create layout, work on compositions for designs
ESQUIRE MX Mane de la Parra (2021) (Mexico City) -Graphic Designer -Interviewer Task: • Interview Mexican actor/singer Mane de la Parra • Utilize Esquire’s Typograhic Style to elegantly ilustrate each cocktail • Write compelling interview questions • Create layout, work on compositions for designs
NATIONAL GEOGRAPHIC El Fin De Las Chinampas (2021)
(Mexico City)
-Assistant Graphic Designer Task: • Work in Large team in a complimentary role • Utilize Nat Geo’s Iconic Visual Style to clearly ilustrate the social topic at hand • Choose stand-out quotes • Transcribe text from recorded interviews • Assist on photo editing and design layout
NATIONAL GE
EOGRAPHIC
TRACING TIME Experimental Filmmaking in the Jet Age -Graphic Designer, Writer Task: • Create a zine compilling the work of six different experimental filmmakers and their work • Utilize typography on a exclamatory yet complementary tone for the imagery to be exalted • Write a summarized profile on this people • Create layout, work on compositions for designs
FNAL CRIT ISSUE # 8 “CRESCENT” FROM FREE JAZZ TO INDUSTRIAL TECHNO -Graphic Designer Task: • Design the latest issue of F(i)nal Crit Magazine • Utilize Fnal Crit’s Visual style while having the liberty to personalize it through my designs • Write a 5000 word essay on chosen topic • Create layout, work on imagery and focus on topic-related use of type
“Bolivarianos sin Fe” (Cartagena, Colombia, 2022)
“The Street Sorcerer” (Bogota, Colombia, 2022)
“El Ayer” (Cdmx, Mexico, 2019)
“Next Morning Fog ” (London, UK, 2018)
“So Close, So Far ” (Santorini, Greece, 2017)
“Prague Drinking Team ” (Prague, Czech Republic, 2018)
“Sombras de Pastor” (La Crucecita, Oaxaca, 2019)
“Trincheras de Arena 1&2” (Huatulco, Oaxaca, 2019)
“Espere Joven” (Ciudad de Mexico, Mexico, 2016)
“Black and White” (Los Angeles, U.S.A, 2018)
“City Synechoche” (Washington DC, U.S.A, 2015)
“La Traviata” (Venice, Italy, 2019)
“Negro como el Ayer” (Vetagrande, Mexico, 2020)
“Amonos Ya” (Zacatecas, Mexico, 2020)
“Leather-Bound” (Manchester, U.K., 2016)
“Doors Closing” (London, U.K., 2019)
“Better Not Ask” (London, U.K., 2019)
“Two by One” (LIverpool, U.K., 2019)
“Luz Matutina” (Cartagena, Colombia., 2022)
“Dispatch” (Manchester, U.K., 2019)
“Tunnel of Light” (Los Angeles, U.S.A., 2021)
SEMPITERNUS (2021)
SHADES OF DUSK (2020)
FINITUDES (2019)
IRRADIENCE (2021)
SECOND NATURE (2022)
LABRYNTHS (2021)
GIVE IT A LISTEN
CATALYSIS DEUX (2019) (Los Angeles/New York)
-Photo Editor -Graphic Designer Task: • Compose abstract photographs from dissonant places • Compile photos in a self-published book • Pair compositions in a dialogue with each other • Experiment with photo editing software in an abstract way
THE INSATIABLE SHADOW (2017-2022) (Los Angeles/Mexico City)
-Writer -Designer Task: • Compile some of my poems and writings from 2018-2021 • Compile photos in a self-published book • Explore type in a minimal, unobtrusive style • Experiment with text, explore modern rhetoric style
CENOTE ECO-GUIDE (2019) (Puerto Morelos/Tulum) -UX Designer -Writer/Researcher Task: • Develop a UX protoype for tourists to educate themselves • Utilize ecological imagery for app, integrate with type • Create an interactive design that simplifies info • Help international audience learn about their interaction with the environment
CONSCIOUSLY CONNECTED (2020-2022) (Yucatan Peninsula) -Design Director -Website Designer -Video Editor/Assistant Photographer Task: • Develop eco-friendly campaigns to help environment • Utilize ecological imagery for website, integrate commerce • Portray environmental crisis in Mayan Peninsula • Educate international audience understand how to sustainable do tourism without damaging environment
DESIGN IS ALL-ENCOMPASSING