CISCO - Intelligent Mobility for Smart Cities

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Intelligent Mobility for Smart Cities

John Baekelmans CTO, IoE Vertical Solutions Group Twitter: @jbaekelm


Three major trends are reshaping the global landscape

Social Demographics

Economics

Environmental/ Energy

Share of global GDP* (%)

Aging Shrinking Hyper growth Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

By 2030 world energy demand will increase by 40%

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The Main Challenges New Value Creation/ Productivity Improvements

Talent Mismatch/ Competition for Talent

Transportation/ Urbanization

Access to Healthcare & Education

Secure and Environmentally Friendly

Aging/Shrinking Š2014 Cisco and/or its affiliates. All rights reserved.

Hypergrowth Cisco Confidential

3


Increasingly Everything will be Connected to Everything

50 “Billion

40

Smart Objects”

30

20

Billions of Devices

50

The New Essential Infrastructure Inflection Application Centric Infrastructure 25

point

12.5

10 6.8 0

7.2

7.6

Rapid Adoption rate of digital infrastructure: 5X faster than electricity and telephony

World Population

Timeline 2010

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

2015

2020

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From Internet of Things (IoT) to The Internet of Everything (IoE) Networked Connection of People, Process, Data, Things People Connecting People in More Relevant, Valuable Ways

Data Leveraging Data into More Useful Information for Decision Making Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

Process Delivering the Right Information to the Right Person (or Machine) at the Right Time

Things Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making 5


Connected City Value Chain Smart Parking example New Things Connected

New Data Flows

Process Innovation

People Impact

 Parking spaces  Parking meters

 Space availability

   

 Traffic wardens  Citizens/drivers  City planners

Pricing Payment Enforcement Finding spaces

Value Impact • • • • © 2013-2014 Cisco and/or its affiliates. All rights reserved.

$$

Increase compliance by 30% City data sales Reduced congestion, time-to-park Dynamic pricing — revenue increase 6


A digital overlay establishing a City Infrastructure Management Architecture 1 Citizen Services

Public Parking Incident 2 Citizen Engagement 3 optimization 4 management 5 safety

Municipal Command & Control Center Smart Grid

Responsive Store

Connected Ambulances Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

Smart HOSPITAL

& 10 Health Wellness

& Education 7 Transportion 8 Sports Entertainment 9

Factory Optimization

Cloud & Services Hospital Optimization

Home Energy Mgmnt

Comms Network Optimization

Smart CITY Smart Medical Devices

6 City lighting

Logistics Optimization

Traffic Flow Optimization

Smart FACTORY

Smart HIGHWAY Intelligent Digital Signage

Automated Car System

Traffic Cameras Source: Intel

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Barcelona – Smart City $3.6B Value Creation Smart Lighting

Smart Buses

European Commission iCapital Award

Smart Water

Smart Bus Stop

“ We are obsessed with building quality of life for our citizens. We needed to break through organizational siloes and Cisco became our IoE backbone.

Smart Parking

Smart Waste

 1,500 New Companies  56,000 New Jobs  Mobile Collaboration: $1.6B  Telework: $199M

That is our present and the future of our city.”

 Smart Parking: $67M

Antoni Vives Deputy Vice Mayor Smart Citizens

 Smart Water: $58M  Smart Lighting: $47M

City of Barcelona, Spain Revenue ©2014 Cisco and/or its affiliates. All rights reserved.

Citizen Experiences

Jobs

Productivity

Cost Avoidance Cisco Confidential

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Transportation: The Top Priority for Cities Need for investment over the next 5-10 years by infrastructure area

Infrastructure area most important in attracting economic investment

Source: WEF 2009, Survey of public & private sector stakeholders across world’s top 25 cities Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

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Connected Transportation Sectors Connected Maritime

Connected Aviation

Connected Freight & Logistics

Connected Vehicle

Connected Roadway

Connected Mass Transit

Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

Connected Rail

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Business Outcome Summary Smart+Connected City Parking For Citizens

For Cities

 Increase in violation capture rate from low of 10%-20% to potentially 60%-80% (managed by city policy)

 ~25% parking revenue uplift through increased capture rates, higher compliance & pricing optimization.

 25%-40% reduction in congestion in downtown areas and general improvement in quality of life

 Reduced circling, leading to time and fuel

For Businesses/Retailers

 Higher drive-ins due to assurance of parking availability and information

 Higher revenues due to increased volume

savings

 Improved long-term planning

© 2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Solution Example Smart+Connected City Parking Solution Architecture

Delivery Models

Transformative Outcomes

Citizen Application

S+C City Wi-Fi

Dashboard, Reports & Planning Application

Data Center Data Analytics

Public Clouds

Enforcement Officer Application

Power

Citizen satisfaction and improved compliance

Video Camera Sensor Gateway

T r aParking Sensor T r a t

      

No Parking Zone

Cisco Smart+Connected City Parking Software Cisco Cameras Cisco Video Surveillance Manager Cisco Connected Grid Router Cisco Wi-Fi End Points Cisco Routing, Switching Cisco UCS

Cisco Products

© 2014 Cisco and/or its affiliates. All rights reserved.

30% reduction in congestion in downtown areas

T r aParking Sensor T r a Street t

+

T r aParking Sensor T r a t    

Street Cabinet

Partner Clouds

Ruggedized Switch

Sensors Gateways Applications Video analytics software

Cisco Partner Products

Private Clouds

+

Improvement in enforcement officer productivity

Increase in violation capture rate from low of 10-20% to 60-80%

 Installation of Cisco hardware and software products  End-to-end service including remote monitoring

Confidential Cisco + PartnerCisco Services

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Business Outcome Summary Smart+Connected City Traffic Incident Management For Cities

 20-30% reduction in traffic incident duration

 ~35% decrease in secondary crashes  ~90% reduction in fuel costs of patrolling

Traffic Operators

 Increased visibility into traffic conditions, better-informed decisions and empowerment

 Efficient coordination of response resources, higher productivity and hence more effective traffic operations

Urban Citizens

 Reduced fuel costs of ~160$ per vehicle  Lower carbon footprint  Improved safety due to reduced crashes, faster emergency response

 Better commuting experience through reduced travel time

© 2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Solution Example Smart+Connected City Traffic Incident Management Solution Architecture S+C City Wi-Fi

Power

Data Center, Data Analytics, Anomaly Detection

Delivery Models

25% reduction in congestion

Public Clouds

Traffic Incident Detection

Power

Street Cabinet

Citizen satisfaction and improved mobility

Partner Clouds

Pole Switch

Reduction in traffic monitoring costs

Ruggedized Switch

Vehicle sensor

Vehicle sensor Street

      

Cisco Cameras Cisco Video Surveillance Manager Cisco Storage Cisco ruggedized switching Cisco data center routing, switching Cisco UCS Cisco Integration Platform

Cisco Products

© 2014 Cisco and/or its affiliates. All rights reserved.

Transformative Outcomes

+

   

Analytics Dashboards and Visualization Sensors, gateways, traffic data software Video analytics

Cisco Partner Products

Private Clouds

+

Reduction in incident response times

    

Consulting Concept of Operations and Design Integration and Implementation Training Support

Confidential Cisco + PartnerCisco Services

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Moving forward … Connected Roadways and Connected Infrastructure

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Traffic signal and roadway routing services to reduce congestion

Rail crossing sensors to communicate with traffic & emergency vehicles • Faster response times

Enables Vehicle-to-Infrastructure (V2X) communication & apps

Smart parking applications

Toll payment and management

Roadside cameras

Help reduce congestion to cut fuel costs and reduce pollution

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Multimodal Transportation Testbed corridor San Jose, CA Road Road/Rail Bus Stop Train Stn

Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

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Critical ‌ Need an Architectural Approach ! Travelers

Centers

Vehicles

Field

Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

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The Connected Car example End2End Security is key ! WIRELESS ROUTER  

Online entertainment Mapping, dynamic re-routing, safety and security

CONNECTED SENSORS    

Transform “data” to “actionable intelligence” Enable proactive maintenance Collision avoidance Fuel efficiency

URBAN CONNECTIVITY  

Reduced congestion Increased efficiency Safety (hazard avoidance)

Each New Connection or Device Adds a Potential Target

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

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• • • • • • •

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© 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved.

Need to improve operational efficiencies of Transportation Enhance the passenger experience Need improved safety & security Scale will require Architectural thinking Standards ! I(o)T Security ! Smart way to reduce traffic congestion All … while reducing carbon footprint

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Thank you.


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