WHAT DO YOU CONSIDER IMPORTANT WHEN CHOOSING A DESTINATION FOR YOUR SUMMER HOLIDAY? I-Test Country Results Part 3 of 4
June, 2009
General Manager Enric Renau Manager SĂlvia AmblĂ s Project Manager Pere Casamayor Technical Analyst Rachel Nelson
Carrer del Clot, 104 planta baixa 08018 Barcelona Tel. 93 215 13 65 Fax 93 467 76 38 Correu-e: dep@dep.net www.dep.net
Index
iTest Page
1. Country Results ...................................................................................................................................... 1 1.1 Germany ............................................................................................................................................. 2 1.2 Spain .................................................................................................................................................16 1.3 Netherlands ........................................................................................................................................29 1.4 Austria ...............................................................................................................................................42 1.5 Japan .................................................................................................................................................54 1.6 United Kingdom ...................................................................................................................................67 1.7 Norway...............................................................................................................................................79 1.8 Sweden ..............................................................................................................................................90 1.9 Italy ................................................................................................................................................. 102 1.10 Portugal .......................................................................................................................................... 114 1.11 Czech Republic................................................................................................................................. 125 1.12 Romania ......................................................................................................................................... 137 1.13 Australia ......................................................................................................................................... 149 1.14 Argentina ........................................................................................................................................ 160
i
1. Country Results
iTest
1. Country Results
1
1. Country Results: Germany
iTest
1.1 Germany A. Description Ambit: Germany. Universe: FIA touring and automobile club web users. Sample: 1,375 questionnaires. Margin of error: The error associated with 1,375 questionnaires is ±2.61%.
76.9% of the sample is male and 23.1% is female.
The mean age of the German respondents is 50.4. • Compared with the mean age of the regional sample, the
Sex (%)
mean age for the Germans is higher.
Age (%) 47.1
50
23.1%
40 Male Female
16.5
20 10
76.9%
27.9
30 8.4
0
Base: 1,285
18- 30
31- 45
46- 64
65+
Base: 1,282
Zone Regional
Male 63.8%
Female 36.2%
Zone Country Regional
Mean Age 50.4 49.3
Median Age 51.0 50.0
Std. Deviation 13.4 13.4
2
1. Country Results: Germany
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for Germans when they choose a summer holiday destination. The availability of sports facilities is the least important factor.
• In comparison of with the overall sample, the quality of swimming water and beaches is more important to Germans, while the quality of the road network is a less important factor.
Importance of Factors When Choosing a Holiday Destination (Means) 8.4 8.3 8.2 8.1 8.2 8.3 8.1 8.0 8.0 8.0 8.0 7.9 7.7
General sense o f safety Quality o f acco mmo datio n Climate/w eather Can be reached by yo ur favo urite means o f travel Presence o f areas o f natural beauty Ho spitality o f inhabitants Quality o f the sw imming w ater and beaches
6.3
German Mean Factor Importance 6.9
7.5 7.5 7.5 7.6 7.5 7.5 7.5 7.4 7.3 7.1 7.1 7.1 7.0 7.0
Co st o f living in the co untry Medical facilities Eating and drinking Number o f to urist attractio ns Po litical situatio n Price o f transpo rtatio n to destinatio n Co ncern fo r the enviro nment 6.0
Quality o f the ro ad netw o rk Oppo rtunity fo r adventure and disco very
5.0
Availability o f spo rts facilities
4.9 5.0 3.9
Public transpo rt in the co untry o f destinatio n
3.6
Nightlife 1
2
3
Western Europe Mean Factor Importance 7.0
7.7
5.6
4.2 4.3
4
5
Western Euro pe
6
7
8
9
10
Germany
3
1. Country Results: Germany
iTest
‰ German women give more importance to the cost of living in the country, eating and drinking, number of tourist attractions, the price of transportation to destination, concern for the environment, the quality of swimming water and beaches, the public transport in the country of destination and nightlife than men when choosing a holiday destination.
‰ Germans between the ages of 18 and 30 give more importance than older respondents to the opportunity for adventure and discovery and nightlife when choosing a summer holiday destination.
Factors General sense of safety Quality of accommodation Climate/weather Can be reached by your favourite means of travel Presence of areas of natural beauty Hospitality of inhabitants Quality of the road network Cost of living in the country Medical facilities Eating and drinking Number of tourist attractions Political situation Price of transportation to destination Concern for the environment Quality of swimming water and beaches Opportunity for adventure and discovery Availability of sports facilities Public transport in the country of destination Nightlife
Sex (means Male Female 8.3 8.5 8.1 8.3 8.1 8.3
18-30 8.0 8.3 8.6
Age (means) 31-45 46-64 8.3 8.4 8.2 8.2 8.1 8.1
65+ 8.5 8.1 8.1
8.1 8.0 7.9 6.0 7.5 7.5 7.4 7.4 7.2 7.0 6.9 7.6 5.0 4.9
8.3 8.0 8.1 6.1 7.7 7.7 7.7 7.7 7.3 7.4 7.2 8.0 5.2 5.1
7.7 7.2 7.5 5.6 7.5 7.1 7.7 7.4 6.6 7.4 6.1 8.1 5.7 5.4
8.1 8.0 7.9 5.7 7.5 7.4 7.6 7.4 7.3 7.3 6.8 7.8 5.4 5.2
8.2 8.2 8.1 6.2 7.6 7.6 7.5 7.4 7.4 6.9 7.2 7.6 4.9 4.8
8.2 8.1 7.9 6.4 7.5 7.8 7.1 7.7 7.3 7.2 7.0 7.4 4.3 4.7
3.7 3.5
4.4 3.9
4.4 5.9
3.7 4.1
3.8 3.2
4.2 2.7
4
1. Country Results: Germany
iTest
C. Summer Holiday Destinations
Holiday Destinations by Region (%)
Southern Europe was the most visited
region with 37.3 % of respondents taking their last summer holiday to that destination region.
• Southern Europe and Northern Europe were
visited by a larger percentage of Germans, while Western Europe was a less common destination, in comparison with the overall results.
37.3 36.0
Southern Europe 23.1 26.2
Western Europe 9.8 8.0 6.1 5.4 5.3 5.8 5.2 5.1 4.7 5.1 3.4 3.2 3.0 3.3 2.1 1.8
Northern Europe North Americ a Afric a West Asia Central and East Asia Eastern Europe Latin Americ a Oc eania 0
10
Germany Western Europe
20
30
40
Base: 1,176
Men travelled to Northern Europe in a higher percentage than women, while women travelled to Central and East Asia more then men.
Those 18-30 years of age travelled more to
West Asia. Those 31-45 travelled in greater percentage to Central and East Asia.
Region Southern Europe Western Europe Northern Europe North America Africa West Asia Central and East Asia Eastern Europe Latin America Oceania
Sex (%) Male Female 36.7 39.7 23.3 22.5 10.9 6.0 5.5 8.6 5.7 4.1 4.8 6.4 3.9 6.7 3.7 2.2 2.9 2.6 2.5 1.1
18-30 40.2 13.4 7.2 7.2 8.2 11.3 6.2 3.1 2.1 1.0
Age (%) 31-45 46-64 35.9 39.4 22.2 23.8 10.3 9.4 7.2 5.5 3.8 5.7 6.6 3.5 7.2 3.0 3.8 3.5 2.2 3.3 0.9 2.8
65+ 32.8 27.7 11.3 6.2 5.6 4.6 3.6 2.6 2.6 3.1 5
1. Country Results: Germany
iTest
‰ Italy, Spain, Germany, France, the United States, Austria, Greece, Croatia and Turkey were the top recent summer holiday destinations for Germans. Italy was the destination most visited by Germans, by 14.1% of respondents.
‰ Compared with all Western European respondents, Germans travelled in lesser percentage to France and Greece and more to Italy, Spain and Germany.
All other destinations received less than 3.0% of the answers.
Top Holiday Destinations (%) Italy
12.1
Spain
9.4
Germany
5.8
Franc e
5.8
United States
4.1
14.1
11.5
9.4 10.7
5.0
Germany Western Europe
4.8 5.1
Austria Greec e
4.7
Croatia
4.4 4.7
6.9
3.6 4.1
T urkey 0
2
4
6
8
10
12
14
16
Base: 1,176
6
1. Country Results: Germany
iTest
D. Method of Transportation Method of Transportation (%)
‰ The most widely used methods of transportation to the summer holiday destination are travel by car and by plane.
59.8 58.2
by c ar
Other methods of transportation used included camper, caravan or motor home vehicles, motorcycle, taxi, or bicycle.
41.9 42.8
by plane 7.0 6.5 6.0 5.1 4.9 4.6 4.6 4.7
by boat other by train by c oac h 0
10
20
30
40
50
60
70
Base: 1,290 Multiple Western Europe
Method of Transportation by Destination Region (%)
Germany
‰ Travel by plane is significant for destinations in,
Western Europe
Oceania, Central and East Asia, West Asia, North America, Latin America and Africa.
Oc eania Central and East Asia by c ar
West Asia
by train
North Americ a
by plane
Latin Americ a
by c oac h
Afric a
by boat other
Eastern Europe
Travel by car is significant for Northern European and Western European destinations. Travel by train is significant for those who travelled to Central and East Asia, Eastern Europe and Africa.
Southern Europe Northern Europe 0
20
40
60
80
100
120
140
160
180
Travel by boat is significant European destinations.
for
Northern
Base: 1,162 Multiple
7
1. Country Results: Germany
iTest
‰ German respondents between the ages of 18 and 30 travel in greater percentage by plane than other age groups.
Transport by car by train by plane by coach by boat other
18-30 36.4 5.6 68.2 4.7 4.7 0.9
Age (%) 31-45 46-64 56.3 63.5 4.2 4.7 44.3 38.5 3.9 3.7 5.9 7.8 5.6 6.5
65+ 66.4 6.6 35.1 8.5 8.1 7.1
8
1. Country Results: Germany
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel
party is with a partner (60.0%) followed by travel with a partner and children (20.8%). The composition of the holiday travel party is similar to the regional results. Other types of holiday travel parties include: friends, family, parents, siblings, grand children, adult children, travel with a pet and others. There are no significant differences in the compositions of holiday travel parties by holiday destination region.
Composition of Holiday Travel Party (%) 60.0 55.7
with a partner 20.8 24.4
with a partner and c hildren 6.7 7.4
with a group (not c hildren)
5.7 4.8
alone
3.8 4.5
other with a group and c hildren
1.6 1.7
with c hildren
1.3 1.5 0
10
20
30
40
50
60
70
Base: 1,279 Western Europe
Germany
9
1. Country Results: Germany
iTest
‰ Travel by car is significant for Germans who travel with a partner and children. Travel by plane is significant for those who travel alone, with children or with a group (not children), while travel by coach is significant for those who travel with a group (with or without children). Travel by boat is significant for those with a group and children.
Method of Transportation by Composition of Holiday Travel Party (%) 160 140 120 100 80 60 40 20 0
other by boat by c oac h by plane by train by c ar other
alone
with a partner
with a partner and c hildren
with c hildren
with a with a group group (not and c hildren) c hildren
Base: 1,275 Multiple
‰ Men travel in greater percentage with a partner. However, women travel in a higher percentage with children than men (2.7%; 0.9 % respectively).
Women also travel in greater percentage alone and with a group without children.
Travel Party other alone with a partner with a partner and children with children with a group (not children) with a group and children
Sex (%) Male Female 3.3 5.8 5.0 8.2 62.0 52.7 21.5 18.7 0.9 2.7 5.7 10.2 1.5 1.7 10
1. Country Results: Germany
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by Germans. The factor with the lowest mean evaluation is nightlife.
The mean factor evaluation given by Germans and the regional factor evaluation are similar, 7.3 and 7.4 respectively. • In general, the mean factor evaluations by Germans are similar to the regional results. The factors opportunity for adventure and discovery and nightlife, however, receive lower mean evaluations by Germans.
Evaluation of Destination Factors (Means) 8.4 8.3 8.4 8.3 8.2 8.1 8.2 8.2 8.1 8.0 8.1 8.0 8.0 8.0 7.9 7.9 7.8 7.8 7.7 7.6 7.3 7.4 7.2 7.3 6.9 7.0 6.6 6.9 6.5 6.5 6.3 6.7 6.1 6.3 6.0 6.2
Presenc e of areas of natural beauty Can be reac hed by your favourite means of travel Hospitality of inhabitants Climate/weather General sense of safety Number of tourist attrac tions Quality of ac c ommodation Eating and drinking Quality of swimming water and beac hes Politic al situation Medic al fac ilities Quality of the road network Pric e of transportation to destination Cost of living in the c ountry Availability of sports fac ilities Opportunity for adventure and disc overy Conc ern for the environment Public transport in the c ountry of destination 5.2
Nightlife 1
2
3
4
5
Western Europe
German Mean Factor Evaluation 7.3 Western Europe Mean Factor Evaluation 7.4
5.8 6
7
8
9
10
Germany
11
1. Country Results: Germany
iTest
‰ Women give significantly higher mean evaluations to the hospitality of inhabitants and the cost of living in the country. ‰ Those 18-45 give the nightlife of the country of destination a significantly higher evaluation. Nightlife is also significantly
more important when choosing a summer holiday destination for this age group when they choose a holiday destination. Germans 46 years of age and over give a higher mean evaluation to concern for the environment.
Factors Presence of areas of natural beauty Can be reached by your favourite means of travel Hospitality of inhabitants Climate/weather General sense of safety Number of tourist attractions Quality of accommodation Eating and drinking Quality of swimming water and beaches Political situation Medical facilities Quality of the road network Price of transportation to destination Cost of living in the country Availability of sports facilities Opportunity for adventure and discovery Concern for the environment Public transport in the country of destination Nightlife
Sex Male Female 8.4 8.5 8.3 8.2 8.1 8.1 8.0 8.0 7.9 7.8 7.7 7.3 7.2 6.9 6.6 6.5 6.3 6.2 5.9 5.1
8.5 8.3 8.3 8.3 8.2 8.0 8.1 7.9 7.7 7.5 7.1 7.0 6.9 6.6 6.3 6.1 6.1 5.5
18-30 7.6 8.3 8.1 8.3 8.0 7.9 7.9 7.9 8.2 7.5 7.0 6.5 7.2 6.8 7.0 6.8 5.3 5.9 6.9
Age (means) 31-45 46-64 8.5 8.5 8.3 8.2 8.2 8.1 8.0 7.9 8.1 7.9 7.8 7.3 7.0 6.9 6.6 6.8 6.7 5.9 5.9 5.9
8.4 8.3 8.2 8.2 8.2 8.0 8.0 7.9 7.8 7.4 7.4 6.9 6.6 6.6 6.3 6.3 6.0 4.9
65+ 8.4 8.4 7.9 8.0 8.3 8.1 8.1 7.6 7.5 7.6 7.5 7.5 6.9 6.8 5.8 5.6 6.5 6.2 3.9
12
1. Country Results: Germany
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean
importance and mean evaluation is public transport in the country of destination.
Comparison of Importance and Evaluation (means) 3.9
Public transport in the c ountry of destination
Most factors have significant differences or gaps between importance and evaluation. However, the differences for the quality of swimming water and beaches and climate/weather are not significant.
6.0 4.9
Availability of sports fac ilities 3.6
Nightlife
6.5
5.2 5.0
Opportunity for adventure and disc overy
6.3 6.0
Quality of the road network
General sense of safety is the most important factor and the evaluation of this factor is slightly, but significantly, lower.
‰ Oceania is the destination region with the largest
difference between the mean importance and the Can be mean evaluation.
7.2 7.5
Number of tourist attrac tions Politic al situation
7.5 7.9
Eating and drinking Presenc e of areas of natural beauty
8.0 8.4
reac hed by your favourite means of travel
8.1 8.4 8.0 8.2
Hospitality of inhabitants
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) 6.9
Oc eania
8.1
6.6
Northern Europe North Americ a Western Europe Central and East Asia Southern Europe Eastern Euroe West Asia Latin Americ a 1
2
3
4
5
6
7
8
7.7 7.8
Quality of swimming water and beac hes Climate/weather
8.2 8.2
Quality of ac c ommodation
8.2 8.0 7.5 7.3
Medic al fac ilities
7.4 6.9 7.6 7 7.6 6.7 7.0 7 7.2 6.9 7.1 7.2 7.3 6.9 6.6
7.1 6.9
Pric e of transportation to destination
Importanc e Evaluation
8.4 8.1
General sense of safety Conc ern for the environment
6.1
Cost of living in the c ountry
7.0
6.6 1
2
3
4
Evaluation
9
8.1
7.3 7.7
5
6
7
7.5 8
9
Importanc e
10
13
10
1. Country Results: Germany
iTest
H. Tourists’ Perception of the Region Sex of Germany Tourists (%)
46.4% of those visiting Germany are from Germany. 63.3% of tourists to Germany are from Germany or the Netherlands
29.6%
Male
The web users who recently visited Germany are 70.4%
Female
male and 43.2% are between the ages of 46 and 64.
70.4%
Base: 234
Origin of Germany Tourists (%) 2.1%
Age of Germany Tourists (%)
2.1% 2.5%
Austria
2.5% 3.0% 3.4%
12.2%
3.8% 5.1%
16.9%
46.4%
Finland
50
Greec e
45
Spain
40
Portugal
35
Japan
30
Sweden
25
Romania
20
Netherlands
15
Germany
10
Other
43.2 32.1
14.1
10.7
5 0
Base: 237
18- 30
31- 45
46- 64
65+
Base: 234
14
1. Country Results: Germany
iTest
Accessibility by the traveller’s favourite means of travel is the factor that receives the highest evaluation by tourists to
Germany. Tourists also highly evaluate the general sense of safety in Germany and this is the most important factor for tourists visiting Germany.
• The factor which receives the lowest mean evaluation is nightlife, scoring 5.6 on a scale of 1-10. However, the evaluation of nightlife is even higher than its importance to tourists who last visited Germany.
Evaluation of Germany by Tourists (means) 8.3
Can be reac hed by your favourite means of travel
8.9 8.8 8.8
General sense of safety 7.3
Politic al situation
8.5 8.4 8.4
Quality of ac c ommodation
7.8 8.3
Medic al fac ilities 7.0
Quality of the road network
7.4
Number of tourist attrac tions Eating and drinking Presenc e of areas of natural beauty Conc ern for the environment Hospitality of inhabitants 5.1
Public transport in the c ountry of destination Cost of living in the c ountry Climate/weather Quality of swimming water and beac hes
4.8 4.0
Nightlife 1
2
3
4
Evaluation by T ourists
Mean Evaluation of Germany 7.7
6.6
5.1
Opportunity for adventure and disc overy
Importanc e by T ourists
7.6 7.6 7.5 7.9 7.4 7.6 6.9 7.4 6.9
Pric e of transportation to destination
Availability of sports fac ilities
8.3
8.2 7.8 8.2 8.2 8.1 7.4 8.0 7.9 7.8
6.1
5.6 5
6
7
8
9
10
15
1. Country Results: Spain
iTest
1.2 Spain A. Description Ambit: Spain. Universe: FIA touring and automobile club web users. Sample: 702 questionnaires. Margin of error: The error associated with 702 questionnaires is ±3.72%.
54.6% of the sample is male and 45.4% is female.
The mean age of the Spanish respondents is 41.4. • Compared with the mean age of the regional sample, the mean age for the Spanish respondents is slightly higher.
Sex (%)
Age (%) 50
42.9
40
45.4%
Male Female 54.6%
30
32.1 21.5
20 10
3.5
0 18- 30
Base: 626
Zone Regional
Male 57.1%
31- 45
46- 64
65+
Base: 627
Female 42.9%
Zone Country Regional
Mean Age 41.4 40.3
Median Age 40 39.0
Std. Deviation 12.2 11.9
16
1. Country Results: Spain
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for Spaniards when they choose a summer holiday destination. However, the availability of sports facilities is the least important factor.
• In comparison of with the regional sample, the quality of swimming water and beaches is more important to Spaniards, while the quality of the road network is a less important factor when choosing a destination.
Importance of Factors When Choosing a Holiday Destination (Means) General sense of safety Presence of areas of natural beauty Quality of accommodation Cost of living in the country Quality of swimming water and beaches
6.8
Price of transportation to destination Can be reached by your favourite means of travel Political situation Climate/weather Hospitality of inhabitants Eating and drinking Medical facilities 6.7
Concern for the environment
8.5 8.7 8.3 8.3 8.3 8.3 7.9 8.0 7.7
7.7 7.9 7.6 7.6 7.4 7.3 7.4 8.0 7.3 7.8 7.3 7.4 7.2 7.7
7.4 6.6 7.0 6.3
Number of tourist attractions Quality of the road network 5.7 5.5 5.5
Public transport in the country of destination Opportunity for adventure and discovery
5.4 5.6
Nightlife 4.1
Availability of sports facilities 1
2
3
4
Spanish Mean Factor Importance 7.0
Southern Europe Mean Factor Importance 7.3
8.2
6.2
4.8 5
6
Southern Europe
7
8
9
10
Spain
17
1. Country Results: Spain
iTest
‰ Spanish men give more importance to the hospitality of inhabitants, eating and drinking, quality of the road network, the
opportunity for adventure and discovery, and the availability of sports facilities than women when they choose a summer holiday destination. .
‰ Spaniards between the ages of 18 and 30 give more importance than older respondents to nightlife when choosing a summer holiday destination.
Factors General sense of safety Presence of areas of natural beauty Quality of accommodation Cost of living in the country Quality of swimming water and beaches Price of transportation to destination Can be reached by your favourite means of travel Political situation Climate/weather Hospitality of inhabitants Eating and drinking Medical facilities Concern for the environment Number of tourist attractions Quality of the road network Public transport in the country of destination Opportunity for adventure and discovery Nightlife Availability of sports facilities
Sex (means) Male Female 8.4 8.5 8.2 8.4 8.3 8.2 7.9 7.8 7.7 7.8 7.6 7.8 7.6 7.7 7.4 7.4 7.4 7.3 7.5 7.2 7.5 7.1 7.2 7.1 6.9 6.5 6.6 6.7 6.5 6.1 5.7 5.7 5.8 5.3 5.6 5.1 4.4 3.7
18-30 8.1 8.0 8.1 7.8 7.4 7.7 7.1 6.7 7.2 6.8 7.0 6.4 5.9 6.3 5.4 5.7 5.6 6.1 3.7
Age (means) 31-45 46-64 8.5 8.6 8.2 8.5 8.2 8.4 7.8 8.0 7.8 8.0 7.6 7.9 7.5 8.0 7.5 7.8 7.4 7.5 7.3 7.7 7.4 7.5 7.2 7.6 6.5 7.5 6.6 6.9 6.4 6.8 5.5 5.9 5.8 5.3 5.3 5.2 4.1 4.4
65+ 8.9 8.5 8.3 8.2 6.4 7.6 7.9 7.7 7.6 7.9 7.1 7.6 7.2 6.6 6.4 5.2 4.5 3.5 3.6
18
1. Country Results: Spain C. Summer Holiday Destinations Southern Europe was the most visited region with 30.9 % of respondents taking their last summer holiday to that destination region.
• Western Europe and Latin America were visited by a larger percentage of Spaniards, while Southern Europe was a less common destination, in comparison with the regional results.
iTest Holiday Destinations by Regions (%) 30.9
Southern Europe
44.3
16.0 13.5 14.6 10.7 9.0 9.8 8.0 5.0 6.2 4.8 5.6 3.6 5.2 3.9 3.4 3.5 1.2 0.8
Western Europe Latin Americ a Afric a North Americ a Northern Europe Central and East Asia West Asia Eastern Europe Oc eania 0
10
20
Spain Southern Europe
30
40
50
Base: 501
There are no significant differences in destination region by sex or age of respondents.
19
1. Country Results: Spain
iTest
‰ Spain, France, Italy, the United States and Egypt were the top recent holiday destinations for Spaniards. • Compared with all Southern European respondents, Spaniards travelled in greater percentage to France, Greece and the United States.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) 13.2
Spain
10.0 10.6
Franc e
7.1
Italy
8.8
Spain
8.9
Southern Europe
6.2
United States
4.0 3.6
Egypt
3.6 0
2
4
6
8 Base: 501
10
12
14
20
1. Country Results: Spain
iTest
D. Method of Transportation Method of Transportation (%)
‰ The most widely used methods of transportation to the summer holiday destination are travel by plane and by car.
by plane
Other methods of transportation used included camper, caravan or motor home vehicles, motorcycle, or taxi.
‰ There are no significant differences in the method of transportation used by holiday destination region or the age and sex of respondent.
66.3
53.6 40.6
by c ar by boat
8.6 8.9
by c oac h
8.5 8.6
49.4
6.5 5.0
by train
1.8 2.3
other 0
10
20
30
40
50
60
70
Base: 626 Southern Europe
Spain
21
1. Country Results: Spain
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel
Composition of Holiday Travel Party (%)
party is with a partner (44.8%) followed by travel with a partner and children (24.1%).
44.8 41.6
with a partner
The composition of the holiday travel party is similar to the regional results.
24.1 28.4
with a partner and c hildren 15.2 13.3
with a group (not c hildren)
Other types of holiday travel parties include: friends, family, parents, siblings and others. There are no significant differences in the compositions of holiday travel parties by holiday destination region.
other
6.7 5.3
alone
4.7 5.1
Spain Southern Europe
2.3 2.1
with c hildren
2.1 4.1
with a group and c hildren 0
10
20
30
40
50
Base: 611
22
1. Country Results: Spain
iTest
‰ Travel by car is significant for Spaniards who travel with a partner and children or with a group and children. Travel by plane is significant for those who travel with a group (not children).
Method of Transportation by Composition of Holiday Travel Party (%) 160 140 120 100 80 60 40 20 0
other by boat by c oac h by plane by train by c ar other
alone
with a partner
with a with with a with a partner c hildren group group and (not and c hildren c hildren) c hildren Base: 608 Multiple
‰ Men travel in greater percentage with a partner and children. However, women travel in a higher percentage with children than men (4.0%; 0.9 % respectively).
Women also travel in greater percentage with a group without children. There are no significant differences in holiday travel party composition by age of the respondents.
Travel Party other alone with a partner with a partner and children with children with a group (not children) with a group and children
Male 4.8 5.4 47.4 27.5 0.9 11.8 2.1
Sex (%) Female 9.1 4.0 41.3 19.9 4.0 19.6 2.2
23
1. Country Results: Spain
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by Spaniards. The factor with the lowest mean evaluation is the availability of sports facilities.
The mean factor evaluation given by Spaniards and the regional factor evaluation are the same. • In general, the mean factor evaluations by Spaniards are similar to the regional results. The quality of the road network, however, receives a lower mean evaluation by Spaniards.
Evaluation of Destination Factors (means) 8.4 8.3 8.1 7.9 8.0 7.8 7.8 7.6 7.7 7.5 7.6 7.7 7.6 7.9 7.4 7.4 7.3 7.2 6.9 6.8 6.9 6.8 6.7 6.7 6.5 6.5 6.5 7.1 6.5 6.7 6.5 6.5 6.4 6.6 6.3 6.6
Presenc e of areas of natural beauty Number of tourist attrac tions General sense of safety Can be reac hed by your favourite means of travel Quality of ac c ommodation Hospitality of inhabitants Climate/weather Eating and drinking Politic al situation Quality of swimming water and beac hes Pric e of transportation to destination Cost of living in the c ountry Public transport in the c ountry of destination Quality of the road network Opportunity for adventure and disc overy Medic al fac ilities Conc ern for the environment Nightlife 5.2
Availability of sports fac ilities 1
2
3
4
5
Southern Europe
Spanish Mean Factor Evaluation 7.1 Southern Europe Mean Factor Evaluation 7.1
5.8 6
7
8
9
10
Spain
24
1. Country Results: Spain
iTest
‰ Men give significantly higher mean evaluations to the quality of swimming water and beaches and the availability of sports facilities.
‰ Those 18-45 give the nightlife of the country of destination a significantly higher evaluation. Nightlife is also significantly more important when choosing a summer holiday destination for Spaniards between the ages of 18 and 30 when they choose a holiday destination.
Spaniards over 31 years of age give a higher mean evaluation to the presence of areas of natural beauty. Those 31-64 give a higher evaluation of the political situation and the concern for the environment in the country of destination. Factors Presence of areas of natural beauty Number of tourist attractions General sense of safety Can be reached by your favourite means of travel Quality of accommodation Hospitality of inhabitants Climate/weather Eating and drinking Political situation Quality of the road network Price of transportation to destination Cost of living in the country Public transport in the country of destination Quality of swimming water and beaches Opportunity for adventure and discovery Medical facilities Concern for the environment Nightlife Availability of sports facilities
Sex (means) Male Female 8.3 8.4 8.0 8.2 8.0 8.1
18-30 7.7 8.1 7.7
Age (means) 31-45 46-64 8.5 8.6 8.1 8.0 8.2 8.1
65+ 8.9 7.9 7.7
7.7 7.6 7.6 7.6 7.5 7.5 6.7 6.8 6.6
7.9 7.7 7.7 7.5 7.3 7.2 6.3 7.0 6.8
7.5 7.3 7.4 7.5 7.4 6.7 6.2 6.7 6.4
8.0 7.6 7.7 7.5 7.3 7.7 6.7 6.8 6.7
7.8 7.9 7.7 7.6 7.5 7.4 6.6 7.1 7.0
7.1 7.9 7.6 7.8 7.1 6.8 6.1 6.2 7.0
6.6 7.3
6.4 6.5
6.6 6.4
6.6 6.9
6.4 7.3
6.2 6.7
6.5 6.6 6.5 6.4 5.5
6.4 6.3 6.1 6.1 4.8
6.5 6.0 5.8 6.9 5.4
6.7 6.6 6.5 6.4 5.3
6.3 6.7 6.6 5.7 5.0
5.4 6.0 6.2 5.1 4.3 25
1. Country Results: Spain
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean
importance and mean evaluation is the number of tourist attractions. Most factors have significant differences or gaps between importance and evaluation. However, the differences for political situation, concern for the environment, presence of areas of natural beauty, and eating and drinking are not significant.
Comparison of Importance and Evaluation (means) 6.6
Number of tourist attrac tions 4.1
Availability of sports fac ilities
5.2 5.5
Opportunity for adventure and disc overy
5.4
Nightlife
5.7
Public transport in the c ountry of destination
8.1
6.5 6.3 6.5 7.3 7.6 7.6 7.8
Hospitality of inhabitants
‰ Eastern Europe is the destination region with the
largest difference between the mean importance and the mean evaluation. Oceania received the highest evaluation.
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) 6.7
North Americ a
Southern Europe Western Europe Latin Ameria Northern Europe West Asia Afric a Eastern Europe 1
2
3
4
5
6
7
8
7.4 7.6
Climate/weather
8.3 8.4
Presenc e of areas of natural beauty 7.3 7.4 7.4 7.3
Eating and drinking Politic al situation 6.7 6.4
Conc ern for the environment General sense of safety
Medic al fac ilities
6.4 6.8 7 7.4 7.1 7.3 6.9 6.9 6.8 6.8 6.7 6.7 6.7 6.1 7.3 6.6
Central and East Asia
6.3 6.5
Quality of the road network
Quality of ac c ommodation
7.3 7.1 7.6
Oc eania
Can be reac hed by your favourite means of travel
6.5
Quality of wimming water and beac hes
6.9
Pric e of transportation to destination Importanc e Evaluation
6.9
Cost of living in the c ountry
6.7 1
2
3
4
5
Evaluation
9
8.5 8.0 8.3 7.7 7.2
6
7
7.7 7.7 7.9 8
Importanc e
10
26
9
10
1. Country Results: Spain
iTest Sex of Spain Tourists (%)
H. Tourists’ Perception of the Region 22.0% of those visiting Spain are from Germany. 55.3% of tourists to Spain are from Netherlands, Spain or the United Kingdom.
Germany,
37.3%
the
Male Female 62.7%
The web users who recently visited Spain are 62.7% male and 42.6% are between the ages of 46 and 64.
Base: 608
Age of Spain Tourists (%)
Origin of Spain Tourists (%)
42.6
45 Ic eland 13.1%
2.6% 3.6% 5.2%
6.2% 6.4%
22.0%
7.7% 12.1%
10.8%
Base: 614
10.4%
40
Finland
35
Austria
30
Sweden Portugal
25
Norway
20
United Kingdom
15
Spain Netherlands
32.4
14.1 10.9
10
Germany
5
Other
0 18- 30
31- 45
46- 64
65+
Base: 608
27
1. Country Results: Spain
iTest
‰ Climate/weather is the factor that receives the highest evaluation by tourists to Spain. This is also the most important
aspect when choosing a holiday destination. Tourists also highly evaluate the accessibility of Spain by their favourite means of travel and the quality of swimming water and beaches.
• The factor which receives the lowest mean evaluation is concern for the environment, scoring 6.3 on a scale of 1-10. This factor also receives a slightly higher mean importance. The two least important factors for tourists to Spain are the public transport in the country of destination and the availability of sports facilities.
Evaluation of Spain by Tourists (means) 8.7 8.7
Climate/weather
7.7 8.2
Can be reac hed by your favourite means of travel 6.5
Quality of swimming water and beac hes
8.2 8.6 8.1 7.9 8.0 8.4 8.0
General sense of safety Eating and drinking Quality of ac c ommodation 7.1
Politic al situation
8.0 7.6 7.7 8.1 7.7 7.6 7.7
Presenc e of areas of natural beauty Quality of the road network Hospit ality of inhabitants
Importanc e by T ourists Evaluation by tourists
6.8
Number of tourist attrac tions
7.6 7.6 7.5 7.7 7.2
Medic al fac ilities Pric e of transportation to destination 4.8
Public transport in the c ountry of destination Nightlife
6.8
Cost of living in the c ountry
6.8 5.6
Opportunity for adventure and disc overy 4.8
Availability of sports fac ilities
2
3
4
5
7.8
6.6 6.5 6.8 6.3
Conc ern for the environment 1
Mean Evaluation of Spain 7.5
7.0
5.1
6
7
8
9
10
28
1. Country Results: Netherlands
iTest
1.3 Netherlands A. Description Ambit: Netherlands. Universe: FIA touring and automobile club web users. Sample: 987 questionnaires. Margin of error: The error associated with 987 questionnaires is ±3.11%.
57.2% of the sample is female and 42.8% is
The mean age of the Dutch respondents is 48.9
male.
• Respondents from the Netherlands are of similar ages as of those in the Western European sample.
The Dutch sample has a higher percentage of women than men.
Age (%)
Sex (%) 60
52.1
50 40 42.8%
29.4
30 Male Female
20
57.2%
9.4
9.0
10 0
18- 30
Base: 965
Zone Regional
Male 63.8%
31- 45
46- 64
65+
Base: 963
Female 36.2%
Zone Country Regional
Mean Age 48.9 49.3
Median Age 50.0 50.0
Std. Deviation 12.6 13.4 29
1. Country Results: Netherlands
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ Climate/weather is the most important factor for respondents from the Netherlands when they choose a summer holiday destination. The public transport in the country of destination is the least important factor.
• In comparison of with the regional sample, the quality of the road network, the opportunity for adventure and
discovery, nightlife and the public transportation in the country of destination receive a higher mean importance from the Dutch, while the quality of the quality of swimming water and beaches is a less important factor.
Importance of Factors When Choosing a Holiday Destination (Means) 8.2 8.3 7.9 8.1 7.9 8.3 7.8 8.0 7.8 8.0 7.6 7.9 7.5 7.4 7.5 7.5 7.5 7.6 7.4 7.5 7.1 7.1 7.0 7.7 6.8 7.0 6.8
Climate/weather Quality of ac c ommodation General sense of safety Presenc e of areas of natural beauty Can be reac hed by your favourite means of travel Hospitality of inhabitants Number of tourist attrac tions Eating and drinking Medic al fac ilities Cost of living in the c ountry Pric e of transportation to destination Quality of swimming water and beac hes Conc ern for the environment Quality of the road network
6.3
6.7
Politic al situation Opportunity for adventure and disc overy
5.6
Nightlife
Public transport in the c ountry of destination
4.2 1
2
3
4
7.1
Western Europe Mean Factor Importance 7.0
6.4
5.2
4.3
Availability of sports fac ilities
Netherlands Mean Factor Importance 7.0
5.0 5.0 4.8 5
6
Western Europe
7
8
9
10
Netherlands
30
1. Country Results: Netherlands
iTest
‰ Dutch women give more importance to the number of tourist attractions, the price of transportation to destination, and the quality of swimming water and beaches, while men give a higher mean importance to nightlife.
‰ Dutch between the ages of 18 and 45 give more importance than older respondents to the opportunity for adventure and
discovery when choosing a summer holiday destination. Those over 46 years of age give higher importance to concern for the environment.
Factors Climate/weather Quality of accommodation General sense of safety Presence of areas of natural beauty Can be reached by your favourite means of travel Hospitality of inhabitants Number of tourist attractions Eating and drinking Medical facilities Cost of living in the country Price of transportation to destination Quality of swimming water and beaches Concern for the environment Quality of the road network Political situation Opportunity for adventure and discovery Nightlife Availability of sports facilities Public transport in the country of destination
Sex (means) Male Female 8.1 8.2 7.9 8.0 7.9 8.0 7.8 7.8 7.8 7.8 7.4 7.5 7.5 7.4 6.9 6.8 6.9 6.8 6.5 6.3 5.5 5.0 4.8
7.8 7.5 7.6 7.5 7.5 7.4 7.3 7.2 6.8 6.8 6.8 6.4 5.1 4.9 4.8
18-30 8.2 7.7 7.5 7.4 6.9 6.9 7.4 7.4 6.8 7.0 7.1 6.8 5.9 6.1 6.2 7.0 5.7 4.9 4.9
Age (means) 31-45 46-64 8.2 8.2 8.0 8.0 7.8 8.1 7.7 7.9 7.8 7.4 7.6 7.7 7.3 7.2 7.1 7.2 6.5 6.8 6.7 6.8 5.1 5.4 4.3
7.9 7.8 7.5 7.6 7.7 7.5 7.1 7.1 7.1 6.9 6.8 6.2 5.3 4.8 5.0
65+ 8.1 7.7 7.9 7.9 8.0 7.6 7.6 6.9 7.8 7.6 6.8 5.9 7.2 7.0 6.7 5.4 5.0 4.4 5.1
31
1. Country Results: Netherlands
iTest
C. Summer Holiday Destinations Western Europe was the most visited region
with 33.6 % of respondents taking their last summer holiday to that destination region.
• Western Europe was visited by a larger percentage of Dutch, while Southern Europe was a less common destination, in comparison with the regional.
Holiday Destinations by Region (%) Western Europe
26.2 29.5
Southern Europe
destination region respondents.
by
age
or
sex
of
36.0
8.4 8.0 5.8 5.1 5.6 5.4 4.6 5.8 4.1 5.1 4.1 3.3 2.7 3.2 1.7 1.8
Northern Europe Central and East Asia North Americ a Afric a
There are no significant differences in
33.6
West Asia Latin Americ a Eastern Europe Oc eania 0
10
Netherlands Western Europe
20
30
40
Base: 882
32
1. Country Results: Netherlands
iTest
‰ France, Italy, Spain, Greece, Germany, the Netherlands, the United Sates and Austria are the top recent holiday destinations of the Dutch respondents. France was the destination most visited by the Dutch, by 16.9% of respondents.
‰ Compared with all Western European respondents, the Dutch travelled in greater proportion to France and less to Italy. All other destinations received less than 3.0% of the answers.
Top Holiday Destinations (%) Franc e
16.9
10.7 10.3
Italy
12.1
8.4 9.4
Spain 6.0 6.9
Greec e 4.5
Germany Netherlands
2.3
Netherlands Western Europe
5.8
4.4 3.7 4.1
United States
3.7
Austria 0
5
5.1 10
15
20
Base: 882
33
1. Country Results: Netherlands
iTest
D. Method of Transportation
Method of Transportation (%)
‰ The most widely used methods of transportation to summer holiday
59.8 58.2
by c ar
destinations are travel by car and by plane.
38.1
by plane
Train is the least used method of transportation by the Dutch.
5.5 6.5
by boat
Other methods of transportation used include caravan, camper or by motor home vehicles, bicycle, motorcycle, taxi and others.
42.8
c oac h
4.1 4.7
other
4.0 5.1
by train
3.8 4.6 0
10
20
30
40
50
60
Base: 960
Method of Transportation by Destination Region (%)
Western Europe
Netherlands
Western Europe Oc eania
‰ Travel by plane is significant for destinations in,
Central and East Asia by c ar
West Asia
by train
North Americ a
by plane
Latin Americ a
by c oac h by boat
Afric a
other
Eastern Europe
Oceania, Central and East Asia, West Asia, North America, Latin America and Africa. Travel by car is significant for Northern European and Western European destinations. Travel by coach is significant for destinations in Eastern Europe and Africa.
Southern Europe Northern Europe 0
20
40
60
80
100
120
140
160
Base: 876
34
70
1. Country Results: Netherlands
iTest
‰ Dutch respondents between the ages of 18 and 30 travel in greater percentage by plane and by coach than other age groups.
Those 31-45 years of age travel significantly by car. There are no significant differences in the method of transportation by sex of respondents.
Transport by car by plane by boat by coach other by train
18-30 32.2 65.5 4.6 9.2 3.4 2.3
Age (%) 31-45 46-64 68.6 59.2 30.7 38.6 4.9 6.0 1.1 4.4 2.8 4.2 3.5 4.2
65+ 62.5 31.8 4.5 6.8 6.8 3.4
35
1. Country Results: Netherlands
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel party is with a partner (51.7%) followed by travel with a partner and children (30.7%).
Composition of Holiday Travel (%)
The Dutch respondents travel in slightly less proportion with a partner and slightly more with a partner and children.
with a partner and c hildren
Other types of holiday travel parties include: friends, family, parents, siblings, grandchildren, adult children, travel with a pet and others.
alone
•
There are no significant differences in the compositions of holiday travel parties by holiday destination region.
51.7 55.7
with a partner 24.4
30.7
6.0 4.5
other
5.3 7.4
with a group (not c hildren)
3.4 4.8
with a group and c hildren
1.8 1.7
with c hildren
1.2 1.5 0
10
20
30
40
50
60
Base: 955
Western Europe
Netherlands
36
1. Country Results: Netherlands
iTest
‰ Travel by car is significant for Dutch who travel with a partner and children. Travel by plane is significant for those who travel alone, with a group (not children), or other compositions of a holiday travel party. Travel by coach is also used significantly by those who travel alone or with a group (not children). Those who travel alone travel in greater percentage by train.
Method of Transportation by Composition of Holiday Travel Party (%) 140 120
other
100
by boat by c oac h
80
by plane
60
by train
40
by c ar
20 0 other
alone
with a partner
with a partner and c hildren
with c hildren
with a with a group group (not and c hildren) c hildren
Base: 948 Multiple
‰ Men travel in higher percentage with a partner while women travel in greater proportion with a partner and children or with children. There are no significant differences in the composition of holiday travel party by sex.
Travel Party with a partner with a partner and children other with a group (not children) alone with a group and children with children
Male 59.4
Sex Female 46.2
26.4 5.4
33.5 6.4
4.4 2.7 1.5 0.2
6.1 3.9 2.0 1.8 37
1. Country Results: Netherlands
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by the Dutch. The factor with the lowest mean evaluation is the availability of sports facilities.
The evaluation given by the Dutch and the regional sample is similar; the mean factor evaluation is the same. • In general, the mean factor evaluations by the Dutch are similar to the regional results. Nightlife, however, receives a higher mean evaluation by respondents from the Netherlands.
There are no significant differences in the mean evaluation given to factors by sex and age of respondents.
Evaluation of Destination Factors (Means) Presenc e of areas of natural beauty Climate/weather Can be reac hed by your favourite means of travel Number of tourist attrac tions Quality of ac c ommodation General sense of safety Eating and drinking Hospitality of inhabitants Quality of swimming water and beac hes Quality of the road network Medic al fac ilities Polit ic al situation Opportunity for adventure and disc overy
6.7
Cost of living in the c ountry Pric e of transportation to destination Conc ern for the environment Nightlife
5.8
Public transport in the c ountry of destination Availability of sports fac ilities 1
2
3
4
5
Western Europe
6
8.1 8.3 8.1 8.2 8.1 8.3 8.1 8.0 7.9 8.0 7.8 8.0 7.8 7.9 7.8 8.1 7.6 7.8 7.5 7.3 7.5 7.4 7.3 7.6 7.3
Netherlands Mean Factor Evaluation 7.4
Western Europe Mean Factor Evaluation 7.4
7.2 6.9 7.0 7.0 6.6 6.3 6.6 6.6 6.2 6.4 6.5 7
8
9
10
Netherlands
38
1. Country Results: Netherlands
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean importance and mean evaluation is public transport in the country of destination.
The factors climate/ weather, medical facilities, price of transportation to destination, quality of accommodation, general sense of safety and cost of living in the country do not have significant gaps between the means. Climate/weather is the most important factor and also receives one of the highest evaluations.
‰ Oceania is the destination region with the largest difference between the mean importance and the mean evaluation.
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) 7.1
Oc eania North Americ a Western Europe Central and East Asia Southern Europe Eastern Europe
Evaluation
1
2
3
4
5
6
7
8
6.4
5.2
Nightlife
6.6 6.4
Opportunity for adventure and disc overy
7.3
6.8
Quality of the road network
6.7
Politic al situation
7.5
7.3
7.0 7.6
Quality of swimming water and beac hes Number of tourist attrac tions
7.5 8.1
Presenc e of areas of natural beauty
7.8 8.1 7.5 7.8
Eating and drinking Can be reac hed by your favourite means of travel
10
Evaluation
7.6 7.8
Hospitality of inhabitants
8.2 8.1 7.5 7.5 7.1 7.0
Quality of ac c ommodation
7.9 7.9
General sense of safety
7.9 7.8 7.4 7.2 6.8 6.6
Conc ern for the environment
9
Importanc e
7.8 8.1
Cost of living in the c ountry
7.0 6.9
Afric a
Availability of sports fac ilities
Pric e of transportation to destination
Importanc e
6.9 7.2 7.2 7.5 6.9 7.2
Latin Americ a
6.6
5.0
Medic al fac ilities
7.17.5 6.7 7.1
West Asia
4.8
Public transport in the c ountry of destination
Climate/weather
8.1
6.5 7.4 7.1 7.7 7.07.5
Northern Europe
Comparison of Importance and Evaluation (means)
1
2
3
4
5
6
7
8
9
10
39
1. Country Results: Netherlands
iTest
H. Tourists’ Perception of the Region 47.6% of those who recently visited the Netherlands are from the Netherlands.
65.9% of tourists to the Netherlands or Germany.
Netherlands
are
from
Sex of Netherlands Tourists (%)
the 47.6%
The web users who recently visited the Netherlands are
Male Female
52.4%
47.6% male and 41.5% are between the ages of 46 and 64.
Base: 82
Age of Netherlands Tourists (%)
Origin of Netherlands Tourists (%) 45
3.7% 6.1%
2.4% 2.4%
Norway
3.7% 3.7% 6.1%
United Kingdom
6.1% 47.6%
30
Romania
25
South Afric a
20
Spain Germany
18.3%
35
Austria
Portugal
Base: 82
41.5
40
15
31.7
13.4
13.4
10
Netherlands
5
Other
0 18- 30
31- 45
46- 64
65+
Base: 82
40
1. Country Results: Netherlands
iTest
Accessibility by the traveller’s favourite means of travel and the general sense of safety are the factors which receive the highest evaluation by tourists to the Netherlands. For tourists who recently visited the Netherlands, general sense of safety is also the most important factor when choosing a destination.
• The cost of living in the country is the factor which receives the lowest mean evaluation. Also, its mean evaluation is lower than its mean importance by 1.5 points.
Evaluation of the Netherlands by Tourists (means) 8.3 8.6 8.7 8.6
Can be reac hed by your favourite means of travel General sense of safety 6.9
Quality of the road network
8.3
7.2
Politic al situation
8.3 8.1 8.2 8.4 8.1 8.1 8.0 7.7 7.9 7.2 7.9 7.6 7.8 7.2 7.8
Presenc e of areas of natural beauty Quality of ac c ommodation Medic al fac ilities Hospitality of inhabitants Conc ern for the environment Eating and drinking Number of tourist attrac tions 5.2
Public transport in the c ountry of destination
Quality of swimming water and beac hes 4.9
6.7 5.6 5.0
Availability of sports fac ilities
6.6
6.4 2
3
4
5
7.5
6.6
Cost of living in the c ountry 1
Mean Evaluation of the Netherlands 7.6
6.8
Climate/weather Opportunity for adventure and disc overy
Evaluation by tourists
7.7 7.6 7.4 7.8 7.4
Pric e of transportation to destination
Nightlife
Importanc e by tourists
6
7
7.9 8
9
10
41
1. Country Results
iTest
1.4 Austria A. Description Ambit: Austria. Universe: FIA touring and automobile club web users. Sample: 636 questionnaires. Margin of error: The error associated with 636 questionnaires is ±3.91%.
76.9% of the sample is male and 23.1% is female.
The mean age of the Austrian respondents is 49.3. • The age distribution of the Austrian sample is very similar
Sex (%)
to the Western European sample.
Age (%) 28.6%
45.3
50
71.4%
Male
40
Female
30 20
26.1 16.5
12.1
10
Base: 570
0 18- 30
31- 45
46- 64
65+
Base: 563
Zone Regional
Male 63.8%
Female 36.2%
Zone Country Regional
Mean Age 49.3 49.3
Median Age 50.0 50.0
Std. Deviation 13.9 13.4
42
1. Country Results
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ The quality of swimming water and beaches is the most important factor for Austrians when they choose a summer holiday destination. General sense of safety and climate/weather are also important factors. Nightlife is the least important factor.
• In comparison of with the overall sample, the quality of swimming water and beaches is more important to Austrians, while the quality of the road network is a slightly less important factor.
Importance of Factors When Choosing a Holiday Destination (means) Quality of swimming water and beac hes
7.7
8.8 8.7
General sense of safety
8.3 8.6 8.3 8.4 8.1 8.2 8.0 8.2 7.9 8.0 8.0 8.0 7.6 7.9 7.5 7.8 7.5 7.6
Climate/weather Quality of ac c ommodation Can be reac hed by your favourite means of travel Hospitality of inhabitants Presenc e of areas of natural beauty Medic al fac ilities Eating and drinking Cost of living in the c ountry Politic al situation
Austrian Mean Factor Importance 7.3
7.1 7.4 7.4 7.4 7.0 7.4 7.1
Number of tourist attrac tions Conc ern for the environment Pric e of transportation to destination
Western Europe Mean Factor Importance 7.0
6.1 6.3
Quality of the road network 5.5 5.6 5.4 5.0
Opportunity for adventure and disc overy Availability of sports fac ilities 4.3 4.2 4.2 4.3
Public transport in the c ounry of destination Nightlife 1
2
3
4
5
6
Western Europe
7
8
9
10
Austria
43
1. Country Results
iTest
‰ Austrians over age 46 give a higher mean importance to the quality of the road network when choosing a summer holiday
destination than respondents in lower age groups. Austrian respondents 18 to 45 years of age give a higher mean importance than older respondents to the opportunity for adventure and discovery when choosing a summer holiday destination. Austrians between 18 and 30 years of age give a higher mean importance to nightlife when choosing a destination.
Factors Quality of swimming water and beaches General sense of safety Climate/weather Quality of accommodation Can be reached by your favourite means of travel Hospitality of inhabitants Presence of areas of natural beauty Medical facilities Eating and drinking Cost of living in the country Political situation Number of tourist attractions Concern for the environment Price of transportation to destination Quality of the road network Opportunity for adventure and discovery Availability of sports facilities Public transport in the country of destination Nightlife
18-30 8.6 8.3 8.8 8.2 7.7 8.0 7.4 7.1 8.1 7.5 6.9 6.8 6.3 7.5 5.0 6.4 5.5 4.6 6.5
Age (means) 31-45 46-64 8.9 8.8 8.6 8.8 8.7 8.7 8.4 8.4 8.0 8.4 8.3 8.3 8.0 8.2 8.0 8.1 8.1 7.9 7.9 7.8 7.6 7.8 7.4 7.5 7.3 7.6 7.7 7.3 5.7 6.4 6.3 5.1 5.8 5.2 4.1 4.2 4.8 3.7
65+ 8.6 9.0 8.3 8.4 8.3 8.0 8.0 8.3 7.5 8.0 7.8 7.7 7.8 7.1 6.6 4.9 4.8 4.3 3.0
44
1. Country Results
iTest
C. Summer Holiday Destinations Southern Europe was the most visited region with 45.7 % of respondents taking their last summer holiday to a destination in that region.
• Southern Europe was visited by a larger percentage of Austrians, while Western Europe was a less common destination, in comparison with the regional results.
There are no significant differences in the
destination region of Austrians by the sex and age of respondents.
Holiday Destinations by Region (%) Southern Europe
36.0 15.7
Western Europe
45.7
26.2
8.7 5.8 7.2 5.1 5.8 5.1 4.5 8.0 4.1 5.4 3.9 3.2 2.7 3.3 1.7 1.8
Afric a West Asia Central and East Asia Northern Europe North Americ a Eastern Europe Latin Americ a Oc eania 0
10
Austria Western Europe
20
30
40
50
Base: 516
45
1. Country Results
iTest
‰ Greece, Italy, Croatia, Austria, Spain, Egypt, Turkey, France, the United Sates and Thailand are the top recent holiday destinations for the Austrian respondents. Greece was the destination visited by the highest proportion of Austrians.
• Compared with all Western European respondents, Austrians travelled in lesser percentage to Spain and France and more to Greece, Croatia, Austria and Egypt.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%)
Greec e
14.3
6.9
11.4 12.1 10.7
Italy Croatia
4.7
Austria
5.1 6.2
Spain Egypt
2.0
4.1
8.9
3.7 4.1 3.7
T urkey Franc e United States T hailand
1.9 0
Austria
9.4
Western Europe
10.7
3.3 4.1 3.1 5
10
15
20
Base: 516
46
1. Country Results
iTest
D. Method of Transportation
Method of Transporation (%)
‰ Travel by plane and by car are the most frequent methods of transportation used to reach summer holiday destinations.
Other methods of transportation used to reach holiday destinations include motorcycle, camper, caravan or motor home vehicles, taxi, or bicycle. There are no significant differences in the method of transportation used by holiday destination region or sex of the respondent.
by plane
54.1
42.8
51.6
by c ar
58.2
8.0 6.5
by boat
7.2 4.7
by c oac h by train
4.8 4.6
other
4.2 5.1 0
10
20
30
40
50
60
70
Base: 566 Western Europe
Austria
‰ Austrians between the ages of 18 and 30 travel in higher percentage by plane or by train.
Transport by plane by car by boat by coach by train other
18-30 71.6 38.8 4.5 7.5 10.4 1.5
Age (%) 31-45 46-64 56.2 50.2 50.7 55.7 7.5 8.7 3.4 6.7 2.1 4.7 2.1 5.5
65+ 50.5 48.4 7.5 14.0 4.3 6.5
47
1. Country Results
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel party is with a partner (60.0%) followed by travel with a partner and children (20.8%).
The composition of the holiday travel party is similar to the regional results. Other types of holiday travel parties include: friends, family, parents, siblings, grandchildren, adult children, travel with a pet and others. There are no significant differences in the composition of holiday travel parties by holiday destination region and age. Also, there are not significant differences in the method of transportation used by the composition of holiday travel party.
Travel Party with a partner with a partner and children with a group (not children) alone other with children with a group and children
Sex (%) Male Female 60.6 47.4 20.9
14.7
11.6 4.0 1.3 0.8 1.0
14.7 7.1 8.3 4.5 3.2
Composition of Holiday Travel Party (%) 56.8 55.7
with a partner 19.1 24.4
with a partner and c hildren with a group (not c hildren)
7.4
alone
4.9 4.8
other
3.2 4.5
with c hildren
1.8 1.5
with a group and c hildren
1.6 1.7 0
10
12.6 Austria Western Europe
20
30 40 Base: 555
50
60
‰ Men travelled with a partner more than
women. A higher percentage of women, when compared to men, travelled with children or in other types of travel parties.
48
1. Country Results
iTest
F. Evaluation of Summer Holiday Destination Climate/weather is given the highest mean evaluation by Austrians. The factor with the lowest mean evaluation is nightlife.
The mean factor evaluation given by Austrians and the regional factor evaluation are the same. • The factor opportunity for adventure and discovery receives a lower mean evaluation by Austrians than by Western Europeans as a whole.
Evaluation of Destination Factors (Means) Climate/weather Quality of swimming water and beac hes
7.8
8.4 8.2 8.3
8.3 8.3 8.3 8.1 8.1 8.0 8.1 8.3 8.1 7.9 8.0 8.0 8.0 8.0 7.8 7.6
Can be reac hed by your favourite means of travel Hospitality of inhabitants General sense of safety Presenc e of areas of natural beauty Eating and drinking Quality of ac c ommodation Number of tourist attrac tions Politic al situation
7.2 7.0 7.2 7.4 7.1 7.3 6.9 6.9 6.8
Pric e of transportation to destination Medic al fac ilities Quality of the road network Cost of living in the c ountry Availability of sports fac ilities
Austrian Mean Factor Evaluation 7.4
6.5 6.4 6.7 6.1 6.2 5.9 6.3 5.7 5.8
Opportunity for adventure and disc overy Public transport in the c ountry of destination Conc ern for the environment Nightlife 1
2
3
4
5 Western Europe
6
7
Western Europe Mean Factor Evaluation 7.4
8
9
10
Austria
49
1. Country Results
iTest
‰ Women give significantly higher mean evaluations to the hospitality of inhabitants and the cost of living in the country, the availability of sports facility and the public transport in the country of destination.
‰ Those 18-64 years of age give the availability of sports facilities and the opportunity for adventure and discovery a higher evaluation than those over 65 years of age.
Austrians 18-30 years of age also give a higher mean evaluation the nightlife in the country of destination.
Factors Climate/weather Quality of swimming water and beaches Can be reached by your favourite means of travel Hospitality of inhabitants General sense of safety Presence of areas of natural beauty Eating and drinking Quality of accommodation Number of tourist attractions Political situation Price of transportation to destination Medical facilities Quality of the road network Cost of living in the country Availability of sports facilities Opportunity for adventure and discovery Public transport in the country of destination Concern for the environment Nightlife
Sex (means) Male Female 8.3 8.7 8.3 8.5
18-30 8.9 8.4
Age (means) 31-45 46-64 8.5 8.3 8.6 8.2
65+ 8.2 8.2
8.3 8.2 8.1 8.0 8.0 7.9 8.0 7.8 7.2 7.3 7.1 6.8 6.7
8.5 8.6 8.2 8.3 8.2 8.3 8.0 7.7 7.1 7.1 7.1 7.2 7.2
8.5 8.4 8.1 7.7 8.1 8.0 7.8 7.8 6.6 6.9 7.0 7.0 7.4
8.3 8.3 8.2 8.0 8.4 8.1 7.9 7.7 7.4 7.2 7.1 6.9 7.5
8.4 8.4 8.1 8.3 7.9 8.0 8.1 7.8 7.3 7.2 7.1 6.8 6.7
8.1 8.2 8.1 7.9 8.0 8.0 7.9 8.0 7.1 7.5 6.9 6.9 5.8
6.3
6.6
7.0
7.1
6.2
5.2
5.9 5.9 5.6
6.5 6.0 6.1
5.9 5.4 7.3
6.2 5.6 6.6
6.2 6.1 5.4
5.6 6.2 4.4
50
1. Country Results
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean importance and mean evaluation is public transport in the country of destination. This is one of the least important factors. The quality of swimming water and beaches is the most important factor receives a significantly lower mean evaluation. Most factors have significant differences or gaps between importance and evaluation. However, the following 6 factors do not: eating and drinking, political situation can be reached by your favourite means of travel, hospitality of inhabitants, presence of areas of natural beauty, price of transportation to destination.
‰ Western Europe has the highest evaluation of the regions.
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) 7.2 8.0
Western Europe
7.6 7.2 7.5 7.5 7.8 7 7.3 7 7.2 7.2 7.3 7.3 7.1 7.5 7.2 7.3 6.9
Central and East Asia Oc eania North Americ a Eastern Europe Southern Europe West Asia Afric a Latin Americ a 1
2
3
4
5
6
7
8
Public transport in the c ounry of destination
4.3
Nightlife
4.2
6.1 5.7 5.4
Availability of sports fac ilities
6.8 6.1
Quality of the road network 5.5
Opportunity for adventure and disc overy
7.1
6.4
Number of tourist attrac tions
7.4 8.0
Eating and drinking
7.9 8.1 7.6 7.8
Politic al situation
Can be reac hed by your favourite means of travel
8.2 8.3
Hospitality of inhabitants
8.2 8.3
Presenc e of areas of natural beauty
8.6 8.4
Climate/weather
8.4 8.0 8.8 8.3
General sense of safety
Evaluation
Evaluation
7.4 7.2
Pric e of transportation to destination
Quality of swimming water and beac hes
Importanc e
Importanc e
8.0 8.1
Quality of ac c ommodation
7
Northern Europe
Comparision of Importance and Evaluation(means)
8.1
Medic al fac ilities
8.0
7.2
Cost of living in the c ountry
6.9
Conc ern for the environment 2
3
4
5
6
7.8
7.4
5.9 1
8.7
7
8
9
10
9 10
51
1. Country Results
iTest
H. Tourists’ Perception of the Region
Sex of Austria Tourists (%)
23.9% of those who visited Austria are from Germany. 57.0% of tourists to Austria are from Germany, Austria or Romania.
28.2% Male Female
The web users who recently visited Austria are 71.8% male and 43.0% are between the ages of 46 and 64.
71.8%
Base: 239
Origin of Austria Tourists (%) 2.1%
Age of Austria Tourists (%)
2.1% Japan
2.1% 2.1% 2.1%
45
United Kingdom
2.5% 4.2%
23.9%
50
Slovenia Spain
2.5%
9.6%
Norway
13.8%
Argentina Italy
13.8%
Base: 239
30
Netherlands
20
Romania
15
Other
34.9
35
25
Germany 19.3%
40
Czec h Republic
Austria
43.0
10
14.9 7.2
5 0 18- 30
31- 45
46- 64
65+
Base: 235
52
1. Country Results
iTest
‰ The presence of areas of natural beauty is the highest evaluated factor by those who recently visited Austria. The general
sense of safety and the accessibility by a favourite means of travel are also highly evaluated aspects of the country. General sense of safety is the most important aspect for tourists to Austria when they are choosing where to take their holiday.
• The factor which receives the lowest mean evaluation is nightlife, scoring 5.6 on a scale of 1-10. However, the
importance given to nightlife is even lower; it is the least important aspect as well. The cost of living the country is the fact with the second lowest evaluation and it is important to note that its means importance is almost a point higher.
Evaluation of Austria by Tourists (means) 8.4 9.0 8.7 8.9 8.2 8.7 8.5 8.5 7.8 8.5
Presenc e of areas of natural beauty General sense of safety Can be reac hed by your favourite means of travel Quality of ac c ommodation Eating and drinking 7.1
Quality of the road network
8.4 7.9 8.2 7.6 8.2 7.4 8.2 8.0 8.1 7.5 8.1 7.5 7.7 7.9 7.6
Medic al fac ilities Number of tourist attrac tions Politic al situation Hospitality of inhabitants Conc ern for the environment Pric e of transportation to destination Climate/weather 5.4
Availability of sports fac ilities
5.9
7.2
Cost of living in the c ountry
7.0 4.2
Nightlife 1
2
3
4
5
Mean Evaluation of Austria 7.9
7.5 7.5 7.4
Quality of swimming water and beac hes Opportunity for adventure and disc overy
Evaluation by tourists
7.5
4.9
Public transport in the c ounry of destination
Importanc e by tourists
7.9
5.6 6
7
8
9
10
53
1. Country Results: Japan
iTest
1.5 Japan A. Description Ambit: Japan. Universe: FIA touring and automobile club web users. Sample: 890 questionnaires. Margin of error: The error associated with 890 questionnaires is ± 3.28%.
74.6% of the sample is male and 25.4% female. The majority of
The mean age of Japanese respondents is 45.6.
Japanese web users are male.
Age (%)
Sex (%)
25.4%
Male Female 74.6%
Male 74.3%
43.1
41.3
9.0
18-30
Base: 786
Zone Regional
50 45 40 35 30 25 20 15 10 5 0
6.6
31-45
46-64
65+
Base: 782
Female 25.7%
Zone Country Regional
Mean Age 45.6 45.1
Median Age 45.0 44.0
Std. Deviation 13.6 11.9 54
1. Country Results: Japan
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor to Japanese respondents when they choose a summer holiday destination. The availability of sports facilities is the least important factor.
• The Japan mean factor importance is similar to the Eastern and Central Asia mean factor importance.
Importance of Factors When Choosing a Holiday Destination (means) General sense of safety 8.4 8.4 8.3 8.2 8.2 8.1 8.1 8.0 8.0 8.0
Quality of ac c ommodation Pric e of transportation to destination Can be reac hed by your favourite means of travel Climate/weather Eating and drinking Presenc e of areas of natural beauty Number of tourist attrac tions Politic al situation Medic al fac ilities Cost of living in the c ountry Quality of the road network Conc ern for the environment Hospitality of inhabitants Quality of swimming water and beac hes Public transport in the c ountry of destination Opportunity for adventure and disc overy 4.7 4.9 4.5 4.6
Nightlife Availability of sports fac ilities 1
2
3
4
5
5.6 5.7
8.9 8.9
7.5 7.6 7.2 7.3 7.2 7.3 7.1 7.1 7.1 7.2 6.8 6.9 6.5 6.7 6.5 6.6 6.4 6.6 6.1 6.2
6
Central and East Asia
7
8
Japan Mean Factor Importance 7.0
Eastern and Central Asia Mean Factor Importance 7.1
9
10
Japan
55
1. Country Results: Japan
iTest
‰ Japanese men gave higher mean importance to the quality of swimming water and beaches, the opportunity for adventure and discovery, nightlife and the availability of sports facilities.
‰ Respondents over the age of 46 years gave a higher mean importance to medical facilities and the quality of the road
network. Those over 65 gave a higher mean importance to the presence of areas of natural beauty when choosing a holiday destination. Factors
Sex Male Female
Age 18-30 31-45 46-64 65+
General sense of safety
8.8
9.1
8.6
8.8
8.9
9.0
Quality of accommodation
8.4
8.3
8.4
8.4
8.5
8.4
Price of transportation to destination
8.3
8.4
8.2
8.4
8.2
8.2
Can be reached by your favourite means of travel Climate/weather
8.1
8.3
8.1
8.1
8.2
8.5
8.1
8.0
8.0
7.9
8.2
8.1
Eating and drinking
8.0
8.0
8.1
8.2
7.8
8.1
Presence of areas of natural beauty
7.5
7.3
7.3
7.2
7.7
8.5
Number of tourist attractions
7.2
7.2
7.3
7.2
7.1
7.6
Political situation
7.2
7.3
6.3
7.1
7.4
7.2
Medical facilities
7.0
7.2
6.6
6.7
7.5
7.8
Cost of living in the country
7.1
7.0
6.9
7.0
7.2
6.9
Quality of the road network
6.9
6.6
6.4
6.5
7.2
7.5
Concern for the environment
6.5
6.4
6.2
6.1
6.9
7.0
Hospitality of inhabitants
6.5
6.4
6.2
6.3
6.7
6.7
Quality of swimming water and beaches
6.6
5.7
6.2
6.5
6.5
5.3
Public transport in the country of destination Opportunity for adventure and discovery
5.9
6.4
6.6
5.9
6.1
5.8
5.6
5.6
6.0
5.5
5.7
5.0
Nightlife
4.9
4.0
4.5
4.4
5.0
4.5
Availability of sports facilities
4.7
3.9
4.4
4.2
4.8
4.9 56
1. Country Results: Japan
iTest
C. Summer Holiday Destinations Holiday Destinations by Region (%)
‰ Central and East Asia was the destination region of the majority (70.2%) of Japanese web users.
The least visited region was Latin America. •
The respondents from Japan travel significantly more within their region and much less to European destination.
The recent holiday destination region is independent of sex and age, there are no significant differences.
70.2 69.4
C entral and East Asia 10.1 10.6
North America 4.4 4.6 3.9 3.8 3.9 3.7 3.6 3.5 1.8 2.0 0.9 1.3 0.8 0.7 0.4 0.4
Oceania Western Europe Southern Europe West Asia Northern Europe Africa Eastern Europe Latin America 0
Japan C entral and East Asia
20
40
60
80
Base: 772
57
1. Country Results: Japan
iTest
‰ Japan was the most recent long holiday destination for more than 50% of the Japanese web users. The second most common destination was the United States. Other destinations received less than 3.0% of answers.
Top Holiday Destinations (%) 56.2
Japan
52.3
8.2
United States
Japan
8.8
Central and East Asia
3.1
Australia
3.4
0
10
20
30
40
50
60
Base: 772
58
1. Country Results: Japan
iTest
D. Method of Transportation
Method of Transportation (%)
‰ The most widely used methods of transportation are travel by plane and by car.
56.1 57.4
by plane 47.8 46.7
by car
Other methods of transportation include travel by taxi, bicycle, or motorcycle. There are no significant differences in method of transportation by destination region.
17.6 17.7
by train 7.1 7.6
by coach 3.7 3.7
by boat
2.5 2.3
other 0
10
20
30
40
50
60
Base: 785 C entral and East Asia
Transport by plane by car by train by coach by boat other
18-30 66.7 39.1 23.2 11.6 5.8 5.8
Age (%) 31-45 46-64 52.4 58.2 51.2 46.4 17.3 16.7 6.0 7.7 3.6 3.7 3.6 0.9
Japan
‰ Japanese respondents 18-30 years of age travel 65+ 52.9 47.1 15.7 3.9 2.0 2.0
in higher percentage by plane and by other methods of transportation. There are no significant differences in the method of transportation by sex.
59
70
1. Country Results: Japan
iTest
E. Composition of Holiday Travel Party ‰ 87.3% of Japanese travelled with a partner or a partner and children on their most recent long holiday.
The least common composition of a holiday travel party was a group and children. Other types of holiday travel parties include: friends, family, parents, siblings, adult children and others. The composition of the holiday travel party of Japanese respondents is independent of the holiday destination region, there are no significant differences.
Composition of Holiday Travel Partner (%) 44.0 43.3
with a partner 24.8 25.2
with a partner and children 12.5 12.6
with a group (not children)
8.8 8.4
alone
Japan C entral and East Asia
4.2 4.5
other with children
3.2 3.0
with a group and children
2.4 2.9 0
10
20
30
40
50
Base: 777
60
1. Country Results: Japan
iTest
‰ Those travelling with a partner and child or with a group and children travel in greater percentage by car.
Those travelling with children travel in greater percentage by boat in comparison with other travel parties. Travel by coach is more frequent for those travelling alone.
160 140 120 100 80 60 40 20 0
Method of Transportation by Composition of Holiday Travel Party (%) other by boat by coach by plane by train by car with a partner
with a with a group partner (not and children children)
alone
other
with children
Base: 767 Multiple
‰ Men travel in higher percentage with a partner. Women travel in higher percentage with a group (not children) or other. There are no significant differences in the composition of holiday travel parties by age.
Travel Party with a partner with a partner and children with a group (not children) alone other with children with a group and children
Male 47.2 26.6 11.0 8.8 1.7 2.6 2.1
with a group and children
Sex (%) Female 34.4 20.0 16.4 8.7 11.8 5.1 3.6
61
1. Country Results: Japan
iTest
F. Evaluation of Summer Holiday Destination ‰ Presence of areas of natural beauty and general sense of safety are the factors with the highest mean evaluation. The availability of sports facilities is the factor with the lowest mean evaluation.
•
The Japanese mean evaluations are similar to the Eastern and Central Asian mean factor evaluations.
Evaluation of Holiday Destination Factors (means) Presence of areas of natural beauty General sense of safety Eating and drinking C limate/weather Number of tourist attractions C an be reached by your favourite means of travel Political situation Quality of accommodation Quality of the road network Public transport in the country of destination Price of transportation to destination Hospitality of inhabitants C oncern for the environment Medical facilities C ost of living in the country Opportunity for adventure and discovery Quality of swimming water and beaches 5.5 5.6 5.4 5.5
Nightlife Availability of sports facilities 1
2
3
4
5
7.9 7.9 7.9 7.9 7.8 7.8 7.8 7.8 7.7 7.7 7.6 7.6 7.5 7.6 7.5 7.5 7.2 7.2 7.0 7.0 6.8 6.9 6.8 6.9 6.5 6.6 6.5 6.5 6.4 6.5 6.2 6.3 6.0 6.1
6
Eastern and C entral Asia
7
8
Japanese Mean Factor Evaluation 7.0
Eastern and Central Asian Mean Factor Evaluation 7.0
9
10
Japan
62
1. Country Results: Japan ‰
iTest
Japanese women give a significantly higher mean evaluation to the cost of living in the country and the opportunity for adventure and discovery of their country of destination. Mean evaluation of destination country factors is independent of age, there are no significant differences.
Factors Presence of areas of natural beauty General sense of safety Eating and drinking Climate/weather Number of tourist attractions Can be reached by your favourite means of travel Political situation Quality of accommodation Quality of the road network Public transport in the country of destination Price of transportation to destination Hospitality of inhabitants Concern for the environment Medical facilities Cost of living in the country Opportunity for adventure and discovery Quality of swimming water and beaches Nightlife Availability of sports facilities
Male 7.9 7.9 7.8 7.8 7.6 7.6 7.5 7.6 7.2 7.0 6.8 6.8 6.6 6.5 6.3 6.1 6.1 5.5 5.5
Sex Female 8.1 7.9 7.7 7.8 7.8 7.6 7.5 7.3 7.1 7.1 7.0 6.7 6.5 6.4 6.8 6.6 5.7 5.3 5.2
63
1. Country Results: Japan
iTest
G. Comparison of Importance and Evaluation ‰ The most important factor, general sense of
safety, receives an mean evaluation which is almost a point lower than its mean importance.
Concern for the environment is the only factor without a significant difference between the mean importance and mean evaluation.
Comparison of Importance and Evaluation of Destination Factors (means) 4.5
Availability of sports facilities
5.4
Public transport in the country of destination 4.7
Nightlife Opportunity for adventure and discovery
5.5 5.6
the greatest gaps. Western Europe and Oceania are the best evaluated regions.
Quality of the road network Political situation Hospitality of inhabitants C oncern for the environment
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) 7.1 7.5 6.8 7.2 7 7.3 7.2 7.5 7.2 7.3 7.2 7.1 6.9 6.8 7.3 7.1 7.3 6.7 7.1 6.1
Western Europe Northern Europe North America Oceania Eastern Europe Southern Europe C entral and East Asia West Asia Latin America Africa 1
2
3
4
5
6
7
8
Eating and drinking C limate/weather Quality of swimming water and beaches Medical facilities C an be reached by your favourite means of travel C ost of living in the country Quality of accommodation
Importance Evaluation
7.0
6.2
7.5 7.9 7.2 7.7 6.8 7.2 7.2 7.5 6.5 6.8 6.5 6.5 8.0 7.8 8.1 7.8 6.4 6.0 7.1 6.5 8.2 7.6 7.1 6.4 8.4 7.5 8.9 7.9 8.3 6.8
Presence of areas of natural beauty Number of tourist attractions
‰ Latin America and Africa are the regions with
6.1
General sense of safety Price of transportation to destination 1
2
3
4
5
6
7
8
9
Importance Evaluation
10
9 10
64
1. Country Results: Japan
iTest
H. Tourists’ Perception of the Region
Sex of Japan Tourists (%)
96.0% of tourists visiting Japan are from the
21.2%
country. Tourists also come from the United Kingdom, Spain, Germany and other countries.
Male Female
78.8% of those who recently visited Japan are male and 45.2% are between the ages of 31 and 45.
Base: 452
78.8%
Age of Japan Tourists (%)
Origin of Japan Tourists (%)
50
45.2
45
0.7%0.7% 0.9% 1.8%
96.0%
40.9
40 35
Germany Spain United Kingdom Japan Other
30 25 20 15 10
8.1
5.8
5 Base: 452
0 18-30
31-45
46-64
65+
Base: 447
65
1. Country Results: Japan
iTest
‰ General sense of safety is the highest evaluated factor by tourists who recently visited Japan. For these tourists, this
factor is also the most important factor when choosing a holiday destination and receives a higher mean importance than its evaluation. Eating and drinking and the presence of areas of natural beauty are also highly evaluated factors.
Nightlife and the availability of sports facilities receive both the lowest mean evaluation and the lowest mean importance.
Evaluation of Japan by Tourists (means) 8.8 8.3 8.1 8.1
General sense of safety Eating and drinking
7.5 8.0 8.2 7.7 8.1 7.7 8.5 7.7 7.3 7.6
Presenc e of areas of natural beauty Can be reac hed by your favourite means of travel Climate/weather Quality of ac c ommodation Number of tourist attrac tions 6.7
Politic al situation
7.6 7.1 7.3
Quality of the road network 5.8
Public transport in the c ountry of destination Pric e of transportation to destination
Conc ern for the environment Medic al fac ilities Cost of living in the c ountry Quality of swimming water and beac hes Opportunity for adventure and disc overy 4.6
Nightlife
4.5
Availability of sports fac ilities 1
2
3
4
5
Evaluation by tourists
8.3
6.9 6.4 6.7 6.5 6.7 7.1 6.6 6.9 6.2 6.5 6.0 5.6 6.0
Hospitality of inhabitants
Importanc e by tourists
7.1
Japanese Mean Factor Evaluation 7.0
5.2 5.2 6
7
8
9
10
66
1. Country Results: United Kingdom
iTest
1.6 United Kingdom A. Description Ambit: United Kingdom. Universe: FIA touring and automobile club web users. Sample: 538 questionnaires. Margin of error: The error associated with 538 questionnaires is ±4.26%.
53.3% of the sample is male and 46.7% is female.
The mean age of the British respondents is 45.3. • Compared with the mean age of the regional sample, the mean age for the British is slightly lower.
Sex (%) Age (%) 50
44.4
40
31.2
30
46.7%
Male Female 53.3%
20
18.0 6.4
10 0
Base: 514
18- 30
31- 45
46- 64
65+
Base: 516
Zone Regional
Male 58.1%
Female 41.9%
Zone Country Regional
Mean Age 45.3 47.2
Median Age 46.0 48.0
Std. Deviation 14.0 13.7
67
1. Country Results: United Kingdom
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for British respondents when they choose a summer holiday destination. The availability of sports facilities is the least important factor.
• In comparison of with the regional sample, nightlife is slightly more important to the British, while the cost of livin in the country or the quality of the road network is receives a lower mean importance.
Importance of Factors When Choosing a Holiday Destination (means) 8.3 8.3 8.3 8.0 8.2 8.5 7.9 8.0 7.5 7.5 7.5 7.6 7.3 7.7 7.3 7.5 7.2 7.3 7.1 7.7 7.0 7.1
General sense o f safety Quality o f acco mmo datio n Climate/w eather Eating and drinking Price o f transpo rtatio n to destinatio n Ho spitality o f inhabitants Quality o f sw imming w ater and beaches Presence o f areas o f natural beauty Can be reached by yo ur favo urite means o f travel Co st o f living in the co untry Medical facilities
United Kingdom Mean Factor Importance 6.7
6.4 6.5 6.2 6.3 6.2 6.3 5.9 6.2
Po litical situatio n Oppo rtunity fo r adventure and disco very Number o f to urist attractio ns Co ncern fo r the enviro nment 5.5
Quality o f the ro ad netw o rk Nightlife
4.7 4.3
Public transpo rt in the co untry o f destinatio n
Northern Europe Mean Factor Importance 6.8
6.1
5.1
4.8
3.9 4.1
Availability o f spo rts facilities 1
2
3
4
5
No rthern Euro pe
6
7
8
9
10
United Kingdo m
68
1. Country Results: United Kingdom
iTest
‰ British women give more importance to general sense of safety, quality of accommodation, climate/weather, quality of swimming water and beaches and political situation when choosing a holiday destination than men. Men, however, give more importance to the opportunity for adventure and discovery.
‰ British between the ages of 18 and 30 give more importance than older respondents to nightlife when choosing a summer holiday destination. Those over the age of 46 give more importance to the accessibility of a destination by a favourite means of travel.
Factors General sense of safety Quality of accommodation Climate/weather Eating and drinking Price of transportation to destination Hospitality of inhabitants Quality of swimming water and beaches Presence of areas of natural beauty Can be reached by your favourite means of travel Cost of living in the country Medical facilities Political situation Opportunity for adventure and discovery Number of tourist attractions Concern for the environment Quality of the road network Nightlife Public transport in the country of destination Availability of sports facilities
Sex (means) Male Female 8.0 8.6 8.0 8.5 7.9 8.5 7.8 8.0 7.5 7.6 7.5 7.5 7.0 7.7 7.4 7.2 7.0 7.4 7.0 7.2 6.9 7.2 6.2 6.7 6.5 6.0 6.1 6.3 5.8 6.1 5.3 5.7 5.1 5.2 4.1 4.4 3.9 3.8
18-30 7.9 8.1 8.7 8.2 7.3 7.1 7.8 7.0 6.5 6.5 6.0 5.6 6.7 6.9 4.8 4.4 7.4 4.5 3.9
Age (means) 31-45 46-64 8.3 8.4 8.2 8.3 8.1 8.0 7.9 7.8 7.4 7.6 7.4 7.7 7.4 7.2 7.1 7.6 6.7 7.7 6.9 7.4 7.0 7.4 6.6 6.7 6.5 6.1 6.3 6.0 5.8 6.4 5.4 5.9 5.1 4.5 4.1 4.3 4.0 3.9
65+ 8.6 8.5 7.9 7.5 7.6 7.8 6.2 7.0 8.2 7.1 7.6 5.8 4.5 5.4 6.4 5.6 3.1 4.3 3.1
69
1. Country Results: United Kingdom C. Summer Holiday Destinations ‰ Southern Europe was the most visited region with 34.5 % of respondents taking their last summer holiday to a destination in that region.
• The
destination regions of the British respondents are similar to that of the Northern Europe sample.
There are no significant differences in destination region by age and sex of the respondents.
iTest Holiday Destinations by Region (%) 34.5
Southern Europe
39.5
14.1 12.8 11.6
Northern Europe North Americ a
7.7 8.7 10.5 8.7 7.2 7.1 5.7 5.4 4.2 4.2 6.7 3.5 2.1 2.1 3.7
Western Europe Afric a West Asia Latin Americ a Central and East Asia Oc eania Eastern Europe 0
10
United Kingdom Northern Europe
20
30
40
50
Base: 481
70
1. Country Results: United Kingdom
iTest
‰ Spain, the United States, the United Kingdom, Greece, Italy, France, Portugal and Turkey are the top recent long summer holiday destinations for the British respondents.
• Compared with all Northern European respondents, the British travel in greater percentage within the United Kingdom. All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) 13.3
Spain United States
10.4
7.1
United Kingdom
16.5
10.4
4.8 7.9 8.5
Greec e 6.2
Italy
United Kingdom Northern Europe
7.5
5.8 5.9
Franc e 3.7 3.5
Portugal
3.5 2.7
T urkey 0
5
10
15
20
Base: 481
71
1. Country Results: United Kingdom
iTest
D. Method of Transportation
Method of Transportation (%)
Travel by plane is the most frequent method of transportation to reach a summer holiday destination. respondents used this means of travel.
76.2% of the British
76.2 73.5
by plane 36.0 35.5
by c ar
Other methods of transportation used included camper, caravan or motor home vehicles, motorcycle or taxi. There are no significant differences in the method of transportation used by region of holiday destination.
by boat
7.8 6.8
by c oac h
7.2 8.1 4.5 4.0
by train
2.1 2.3
other 0
20
40
60
80
Base: 516 Multiple Northern Europe
Transport by plane by boat by car by coach other by train
18-30 92.4 4.3 19.6 7.6 1.1 5.4
Age (%) 31-45 46-64 74.5 74.2 7.5 5.7 40.4 40.6 7.5 6.1 1.2 2.6 5.0 3.9
United Kingdom
British respondents between the ages of 18 and 65+ 51.5 33.3 30.3 12.1 6.1 3.0
30 travel in significantly in plane. 92.4% of these respondents used this method of transportation to travel to their recent holiday destination.
British respondents over age 65 travel by boat in greater proportion than younger age groups. These respondents also used other methods of transportation to a greater degree.
72
1. Country Results: United Kingdom
iTest
E. Composition of Holiday Travel Party Composition of Holiday Travel Party (%)
‰ The most common composition of holiday travel party is with a partner (51.1%) followed by travel with a partner and children (20.0%).
51.1 47.1
with a partner 20.0 24.7
with a partner and c hildren
The composition of the holiday travel party is similar to the regional results.
10.2 9.3
with a group (not c hildren)
Other types of holiday travel parties include: friends, family, parents, siblings, grandchildren, adult children, travel with a pet and others.
Northern Europe
4.9 5.2
alone
3.9 4.3
with a group and c hildren
There are no significant differences in the compositions of holiday travel parties by holiday destination region, sex and age of the respondents.
United Kingdom
7.9 7.0
other
2.0 2.5
with c hildren 0
10
20
30
40
50
60
Base: 509
Method of Transportation by Composition of Holiday Party (%) 160 140 120 100 80 60 40 20 0
‰ Those travelling with a partner and children significantly travel by car.
other by boat
The majority of those travelling in a group (not children) or alone travel by plane.
by c oac h by plane by train by c ar with a partner
with a with a group partner (not and c hildren c hildren)
other
alone
with a group and c hildren
with c hildren
Base: 509 Multiple
73
1. Country Results: United Kingdom
iTest
F. Evaluation of Summer Holiday Destination The hospitality of inhabitants is the factor with the highest mean evaluation from the British respondents. The mean factor evaluation given by Britons and the regional factor evaluation are similar, 7.4 and 7.3 respectively. • In general, the mean factor evaluations by Britons are similar to the regional results. British respondents give a higher mean evaluation to the quality of swimming water and beaches and a lower evaluation to the quality of the road network than the Northern Europe sample as a whole.
Evaluation of Holiday Destination Factors (means) Hospitality of inhabitants General sense of safety Can be reac hed by your favourite means of travel Climate/weather Quality of ac c ommodation Eating and drinking Presenc e of areas of natural beauty Number of tourist attrac tions Quality of swimming water and beac hes
7.0
Opportunity for adventure and disc overy Politic al situation Medic al fac ilities Pric e of transportation to destination Quality of the road network Cost of living in the c ountry Nightlife
6.2
8.2 7.9 8.2 8.1 8.2 8.1 8.2 8.3 8.2 8.0 8.1 8.0 8.0 7.9 7.7 7.6 7.7
7.6 7.4 7.4 7.3 7.3 7.1 7.1 7.0 7.0 7.7 6.9 6.8 6.6
United Kingdom Mean Factor Evaluation 7.4 Northern Europe Mean Factor Evaluation 7.3
6.6 6.5 6.3 6.0 5.8 5.9
Public transport in the c ountry of destination Conc ern for the environment Availability of sports fac ilities 1
2
3
4
5
Northern Europe
6
7
8
9
10
United Kingdom
74
1. Country Results: United Kingdom
iTest
‰ Women give significantly higher mean evaluations to eating and drinking, the number of tourist attractions, the quality of the road network, the public transport in the country of destination, concern for the environment and the availability of sports facilities.
‰ British respondents 18-30 years of age give the nightlife of the country of destination a significantly higher evaluation.
Nightlife is also significantly more important when choosing a summer holiday destination for this age group when they choose a holiday destination.
Factors Hospitality of inhabitants General sense of safety Can be reached by your favourite means of travel Climate/weather Quality of accommodation Eating and drinking Presence of areas of natural beauty Number of tourist attractions Quality of swimming water and beaches Opportunity for adventure and discovery Political situation Medical facilities Price of transportation to destination Quality of the road network Cost of living in the country Nightlife Public transport in the country of destination Concern for the environment Availability of sports facilities
Sex (%) Male Female 8.1 8.4 8.1 8.4 8.1 8.3 8.0 8.4 8.1 8.2 7.9 8.3 8.1 7.9 7.5 7.9 7.5 7.9 7.5 7.6 7.3 7.5 7.2 7.5 7.0 7.1 6.9 7.1 6.9 6.9 6.5 6.7 6.2 7.0 6.1 6.5 5.6 6.1
18-30 8.2 7.8 8.1 8.5 7.8 8.3 7.8 7.5 7.4 7.9 7.1 6.9 7.2 6.6 6.9 7.7 7.2 5.5 5.9
Age (%) 31-45 46-64 8.2 8.3 8.3 8.3 8.1 8.2 8.1 8.2 8.1 8.3 7.9 8.2 7.8 8.2 7.6 7.8 7.5 8.0 7.6 7.5 7.7 7.4 7.5 7.4 7.0 7.0 7.0 7.3 6.7 7.0 6.5 6.4 6.3 6.6 6.4 6.6 6.0 5.8
65+ 8.4 8.5 9.1 7.8 8.1 7.8 8.1 7.8 7.1 7.0 6.7 7.5 7.4 6.9 6.8 4.9 6.1 6.7 5.5
75
1. Country Results: United Kingdom
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean
importance and mean evaluation is public transport in the country of destination. The price of transportation to destination is the factor with the largest gap, where the evaluation was lower than the importance.
Comparison of Importance and Evaluaiton (means) 4.3
Public transport in the c ountry of destination Availability of sports fac ilities
5.8 5.5
Quality of the road network
The differences for climate/weather, general sense of safety, quality of accommodation and cost of living in the country are not significant.
6.6
3.9
5.1
Nightlife
7.0 6.6 6.2
Number of tourist attrac tions
7.7
6.2
Opportunity for adventure and disc overy
7.6 7.2
Can be reac hed by your favourite means of travel
‰ Oceania receives the highest mean evaluation.
6.8 6.7
North Americ a
6.3
Central and East Asia Southern Europe
7.1 6.9
6.7
West Asia
Importanc e
6.6 7.1
Northern Europe
5.9 6.4
Eastern Europe
Afric a 1
2
3
4
5
6
7
7.9 8.1
Climate/weather
8.2 8.2
General sense of safety
8.3 8.2
Quality of ac c ommodation
8.3 8.2 7.1 6.9
Cost of living in the c ountry
6.9 7.2 6.5 6.7
Latin Americ a
Eating and drinking
Evaluation
7.3
7.5 7.1
Pric e of transportation to destination
8
9
10
Evaluation
7.0 7.3
Medic al fac ilities
7.6
Importanc e
8.0
5.9 6.3
Conc ern for the environment
7.6
8.2
7.3 7.7
Quality of swimming water and beac hes
7.9
6.5
Western Europe
7.3
Presenc e of areas of natural beauty
8.3
7.4 7.5
Hospitality of inhabitants
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) Oc eania
6.4
Politic al situation
8.2
1
2
3
4
5
6
7
8
9
10
76
1. Country Results: United Kingdom
iTest
H. Tourists’ Perception of the Region Sex of United Kingdom Tourisits (%)
28.3% of those visiting the United Kingdom are from the United Kingdom.
49.8% of tourists to the United Kingdom are the United Kingdom, Australia or the Netherlands.
46.3% Male Female
The web users who recently visited the United Kingdom are
53.7%
53.7% male and 40.9% are between the ages of 46 and 64.
Origin of United Kingdom Tourists (%)
Base: 175
Age of United Kingdom Tourists (%)
Japan 4.5%
16.9%
4.5%
New Zealand
4.5% 5.7% 6.8%
Portugal
45
South Afric a
40
Spain
35
Germany
30
Netherlands 7.3%
28.3% 11.3%
10.2%
Australia United Kingdom Other
40.9 33.0
25 20
17.6
15
8.5
10 5 0 18- 30
31- 45
46- 64
65+
Base: 176
Base: 177
77
1. Country Results: United Kingdom
iTest
Accessibility by the traveller’s favourite means of travel is the factor that receives the highest evaluation by tourists to
the United Kingdom. Tourists also highly evaluate the number of tourist attractions and the presence of areas of natural beauty in the country. A general sense of safety, however, is the most important factor to these tourists when they choose a destination and it receives a slightly lower mean evaluation (8.4 and 8.0 respectively).
• Climate/weather and the availability of sports facilities receive the lowest mean evaluations (5.7), but while the
importance of the availability of sports facilities is even lower, the importance of climate/weather to tourists is over 1 point higher.
Evaluation of the United Kingdom by Tourists (means) 7.7
Can be reac hed by your favourite means of travel 6.9
Number of tourist attrac tions Presenc e of areas of natural beauty General sense of safety
7.0
Politic al situation Hospitality of inhabitants 6.2
Quality of the road network
7.8 7.6 7.7
7.6 7.4 7.5 7.9 7.4
Medic al fac ilities Quality of ac c ommodation 5.6
Public transport in the c ountry of destination
8.3
8.2 8.1 8.2 8.4 8.0
Importanc e by tourists
7.2
Evaluation by tourists
6.8 7.0 7.0 6.9
Conc ern for the environment Eating and drinking 6.1
Opportunity for adventure and disc overy Pric e of transportation to destination 4.5
Nightlife
6.1
Cost of living in the c ountry
6.0
Quality of swimming water and beac hes
5.8
Climate/weather
5.7
4.2
Availability of sports fac ilities 1
2
3
4
6.9
6.5
7.6
Mean Evaluation of the United Kingdom 7.1
7.1 6.6 6.8
5.7 5
6
7
8
9
10
78
1. Country Results: Norway
iTest
1.7 Norway A. Description Ambit: Norway Universe: FIA touring and automobile club web users Sample: 246 questionnaires Margin of error: The error associated with 246 questionnaires is ±6.36%.
68.1% of the sample is male and 31.9% is female.
The mean age of the Norwegian respondents is 47.4. • Compared with the mean age of the regional sample, the mean age for Norwegians is similar.
Sex (%)
Age (%) 60
31.9%
50.0
50
Male Female 68.1%
30 20 10
Base: 238
36.0
40
8.9
5.1
0 18-30
31-45
46-64
65+
Base: 236
Zone Regional
Male 58.1%
Female 41.9%
Zone Country Regional
Mean Age 47.4 47.2
Median Age 48.5 48.0
Std. Deviation 11.9 13.7
79
1. Country Results: Norway
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ Climate/weather is the most important factor for Norwegian respondents when they choose a summer holiday destination. The availability of sports facilities is the least important factor.
•
In comparison of with the regional sample, the opportunity for adventure and discovery is slightly more important to Norwegians, while the accessibility of a destination by a favourite means of travel is less important.
Importance of Factors When Choosing a Holiday Destination (means) Climate/weather General sense of safety Quality of swimming water and beac hes Quality of ac c ommodation Eating and drinking Hospitality of inhabitants Cost of living in the c ountry Pric e of transportation to destination Presenc e of areas of natural beauty Medic al fac ilities Opportunity for adventure and disc overy
6.3
8.5 8.5 8.2 8.3 8.0 8.0 7.8 7.7 7.8 8.0 7.5 7.6 7.4 7.7 7.1 7.5 7.1 7.5 6.8 7.1 6.7 6.7
Can be reac hed by your favourite means of travel
Norway Mean Factor Importance 6.7
7.3
6.4 6.3 6.3 6.5 6.3 6.2 5.9 6.1
Number of tourist attrac tions Politic al situation Conc ern for the environment Quality of the road network
Northern Europe Mean Factor Importance 6.8
4.9 4.8 4.5 4.7 4.3 4.1
Public transport in the c ountry of destination Nightlife Availability of sports fac ilities 1
2
3
4
6
7
Northern Europe
5
Norway
8
9
10
80
1. Country Results: Norway
iTest
‰ Norwegian women give a higher mean importance to the quality of swimming water and beaches when choosing a summer holiday destination.
‰ Norwegians between the ages of 18 and 30 give more importance than older respondents to nightlife when choosing a summer holiday destination.
Factors Climate/weather General sense of safety Quality of swimming water and beaches Quality of accommodation Eating and drinking Hospitality of inhabitants Cost of living in the country Price of transportation to destination Presence of areas of natural beauty Medical facilities Opportunity for adventure and discovery Can be reached by your favourite means of travel Number of tourist attractions Political situation Concern for the environment Quality of the road network Public transport in the country of destination Nightlife Availability of sports facilities
Sex (means) Male Female 8.4 8.6 8.1 8.2 8.4 7.8 7.9 7.8 7.8 7.8 7.5 7.4 7.3 7.5 7.0 7.3 7.0 7.1 6.7 7.0 6.6 6.8 6.7 6.7 6.3 6.5 6.2 6.4 6.3 6.3 6.0 5.7 5.0 4.6 4.6 4.5 4.3 4.2
18-30 9.0 8.0 8.4 7.5 8.1 6.8 7.5 7.8 7.0 6.0 7.2 5.1 6.6 6.2 5.1 4.2 4.6 6.2 4.5
Age (means) 31-45 46-64 8.4 8.4 7.8 8.4 8.1 7.8 7.6 8.0 7.7 7.9 7.5 7.6 7.3 7.4 7.1 7.0 6.7 7.3 6.6 7.0 6.9 6.5 6.7 7.0 6.4 6.3 6.2 6.3 6.3 6.4 5.9 6.2 4.8 5.0 4.5 4.4 4.4 4.2
65+ 8.5 8.5 8.3 7.9 7.3 7.3 7.1 7.6 7.3 7.9 6.7 6.4 6.0 6.8 6.5 6.5 4.1 3.2 4.3
81
1. Country Results: Norway
iTest
C. Summer Holiday Destinations ‰ Southern Europe was the most visited region with 46.8 % of respondents taking their last summer holiday to a destination in that region.
• The destination regions of the Norwegian
respondents are similar to that of the Northern Europe sample.
There are no significant differences in destination region by age and sex of the respondents.
Holiday Destinations by Region (%) Southern Europe
39.5
15.2 12.8
Northern Europe
46.8
8.2 10.5 6.5 7.2 6.1 5.7 6.1 6.7 3.9 7.7 3.5 3.7 3.0 4.2 0.9 2.1
Western Europe Africa West Asia C entral and East Asia North America Eastern Europe Latin America Oceania 0
10
Norway Northern Europe
20
30
40
50
Base: 231
82
1. Country Results: Norway
iTest
‰ Spain, Italy, Greece, Norway, France, Portugal, the United States, Sweden, Denmark, Thailand, Turkey, Egypt, Cyprus and Croatia are the top recent holiday destinations of Norwegian respondents.
• Compared with all Northern European respondents, Norwegians travel in greater percentage within Norway and also to Spain.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Spain
20.3
16.5 8.2 7.5 8.2 8.5
Italy Greec e Norway
4.8
1.7
4.8
Franc e
4.3 3.5 3.9
Portugal United States Sweden
1.4
Denmark
1.8
5.9 Norway
7.1
Northern Europe
3.9 3.9
3.5 3.4 3.0 2.7 3.0 3.1 3.0 2.1 3.0 1.4
T hailand T urkey Egypt Cyprus Croatia 0
5
10
15
20
25
Base: 231
83
1. Country Results: Norway
iTest
D. Method of Transportation Method of Transportation (%)
‰ Travel by plane is the most frequent method of transportation to reach a summer holiday destination. respondents used this means of travel.
73.5% of the Norwegian
73.5 73.5
by plane
Other methods of transportation used include motorcycle, bicycle or taxi. There are no significant differences in the method of transportation used by region of holiday destination.
37.0 35.5
by car 10.1 8.1
by coach
6.3 6.8
by boat
2.9 2.3
other
2.9 4.0
by train 0
10
20
30
40
50
60
70
Base: 238 Northern Europe
Norway
‰ Women and those 18-30 years of age Factors by plane by car by coach by boat by train other
Sex (means) Male Female 85.5 68.3 42.9 23.7 9.9 10.5 5.6 7.9 3.1 2.6 3.7 1.3
18-30 95.2 14.3 19.0 9.5 9.5 4.8
Age (means) 31-45 46-64 74.1 72.6 40.0 35.0 7.1 9.4 7.1 3.4 1.2 2.6 2.4 3.4
travel in greater percentage by plane.
65+ 41.7 75.0 25.0 25.0 8.3 0.0
Men travel in greater percentage than women by car. Those over 65 travel in greater percentage by car or by boat when compared to other age groups.
84
80
1. Country Results: Norway
iTest
E. Composition of Holiday Travel Party Composition of Holiday Travel Party (%)
‰ The most common composition of holiday travel party is with a partner (43.0%) followed by travel with a partner and children (30.2%).
43.0 47.1
with a partner
The composition of the holiday travel party is similar to the regional results.
with a partner and children
Other types of holiday travel parties include: friends, family, parents or siblings.
with a group and children other
4.3 7.0
There are no significant differences in the compositions of holiday travel parties by holiday destination region, sex and age of the respondents.
alone
3.8 5.2
24.7
30.2
10.6 9.3
with a group (not children)
Norway Northern Europe
5.5 4.3
2.6 2.5
with children 0
10
20
30
40
50
Base: 235
Method of Transportation by Composition of Holiday Travel Party (%) 160 140 120 100 80 60 40 20 0
other by boat by coach by plane by train by car with a partner
with a with a partner group and (not children children)
with a group and children
other
alone
with children
‰ Those travelling with a group without
children travel in greater percentage by train and by boat than other travel parties.
Those travelling with a group and children travel to a greater degree by train, plane, and coach. Those travelling with children travel by plane to a large degree.
Base: 234 Multiple
85
1. Country Results: Norway
iTest
F. Evaluation of Summer Holiday Destination The climate/weather is given the highest mean evaluation by Norwegians. The factor with the lowest mean evaluation is nightlife.
The evaluation of destination factors is independent of sex and age.
The mean factor evaluation given by Norwegians and the regional factor evaluation are similar, 7.1 and 7.3 respectively. • In general, the mean factor evaluations by Norwegians are similar to the regional results. Quality of accommodation, however, receives a higher mean evaluation from Norwegians.
Evaluation of Destination Factors (means) C limate/weather General sense of safety Qualit of swimming water and beaches Quality of accommodation
7.0
8.2 8.3 8.0 8.1 7.9 8.0 7.8
7.8 8.0 7.7 8.1 7.6 7.9 7.4 7.4 7.4 7.9 7.4 7.6 7.1 7.3 7.0 6.8 6.8 7.7 6.8 7.0 6.8 7.1 6.5 6.5 6.0 6.0 5.8 5.9 5.7 6.2
Eating and drinking C an be reached by your favourite means of travel Hospitality of inhabitants Opportunity for adventure and discovery Presence of areas of natural beauty Number of tourist attractions Political situation C ost of living in the country Quality of the road network Price of transportation to destination Medical facilities Public transport in the country of destination C oncern for the environment Availability of sports facilities Nightlife 1
2
3
4
5
6
Northern Europe
7
8
Norway Mean Factor Evaluation 7.1 Northern Europe Mean Factor Evaluation 7.3
9
10
Norway
86
1. Country Results: Norway
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its
mean importance and mean evaluation is public transport in the country of destination. The gaps between mean importance and mean evaluation for hospitality of inhabitants, medical facilities, quality of accommodation, eating and drinking, quality of swimming water and beaches, general sense of safety, concern for the environment and price of transportation to destination are not significant.
Comparison of Importance and Evaluation (means)
5.4 6.7
North Americ a
6.8
mean
Afric a Central and East Asia West Asia Northern Europe Southern Europe 1
2
3
4
5
6
7
5.9
Quality of the road network
7.4 7.7
6.8 6.3 7.1 6.7 7.4 7.1 7.4 7.5 7.6 6.8 6.8 7.8 7.8 7.8 7.8 8.0 7.9 8.2 8.0 6.3 6.0 7.1 6.8 8.5 8.2 7.4 7.0
Political situation Opportunity for adventure and discovery Presence of areas of natural beauty Hospitality of inhabitants Medical facilities Eating and drinking Quality of swimming water and beaches General sense of safety C oncern for the environment Price of transportation to destination C limate/weather
7.6
8
6.4 6.7
Quality of accommodation
C ost of living in the country 1
6.4 6.8 6.5 6.7 6.9 7.0 6.9 6.8 7.6 6.9 7.9 7.2
Eastern Europe
5.8 5.7
C an be reached by your favourite means of travel
7.6 7.2 7.9
Latin Americ a
6.5
Number of tourist attractions
8.2
Western Europe
4.5
Nightlife
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) Oc eania
4.3
Availability of sports facilities
‰ Oceania is the destination region with the largest difference between the importance and the mean evaluation.
4.9
Public transport in the country of destination
2
3
4
5
6
7
8
Importance Evaluation
9
10
Importanc e Evaluation
9
10
87
1. Country Results: Norway
iTest
H. Tourists’ Perception of the Region Sex of Norway Tourists (%)
28.7% of those who recently visited Norway are from Germany.
35.9%
68.1% of tourists to Norway are from Germany, the Netherlands or Norway.
Male Female
The web users who recently visited Norway are 64.1% male
64.1%
and 51.6% are between the ages of 46 and 64.
Base: 92
Origin of Norway Tourists (%) 2.1%
Age of Norway Tourists (%)
2.1% 2.1% 3.2% 5.3%
4.3% 5.3%
28.7%
7.4%
11.7% 27.7%
Denmark Iceland Slovenia C zech Republic United Kingdom Spain Austria Norway Netherlands Germany Other
60
51.6
50 40 25.3
30 20 10
14.3
8.8
0 18-30
31-45
46-64
65+
Base: 92
Base: 94
88
1. Country Results: Norway
iTest
‰ The presence of areas of natural beauty is the factor that receives the highest mean evaluation by tourists who recently visited Norway. This aspect of the country is also the most important for these tourists when they choose a holiday destination. The general sense of safety and the political situation are also aspects of Norway which receive high scores. The mean evaluation of these factors is superior to their mean importance.
• The factor which receives the lowest mean evaluation is nightlife but is also the factor which receives the least importance.
Evaluation of Norway by Tourists (means) 8.8
Presenc e of areas of natural beauty 8.1
General sense of safety 7.2
Politic al situation 6.2
Opportunity for adventure and disc overy
Conc ern for the environment Number of tourist attrac tions 6.1
7.4 7.2 7.2 7.3 7.1
Medic al fac ilities Quality of swimming water and beac hes 6.2
Quality of the road network Climate/weather
8.4
7.9 7.5 7.8 7.1 7.7 7.1 7.4
Hospitality of inhabitants
Quality of ac c ommodation
8.9
8.6 7.8
Can be reac hed by your favourite means of travel
9.6
Importanc e by tourists Evaluation by tourists
7.0 7.1 6.9
Mean Evaluation of Norway 7.1
6.2 6.4 6.6 6.0
Eating and drinking Pric e of transportation to destination 4.2
Public transport in the c ountry of destination
5.9
3.9
Availability of sports fac ilities Cost of living in the c ountry
5.8 6.6
5.0 3.2
Nightlife 1
2
3
4.0 4
5
6
7
8
9
10
89
1. Country Results: Sweden
iTest
1.8 Sweden A. Description Ambit: Sweden. Universe: FIA touring and automobile club web users. Sample: 217 questionnaires. Margin of error: The error associated with 217 questionnaires is ±6.77%.
73.1% of the sample is male and 26.9% is female.
The mean age of the Swedish respondents is 54.9. • Compared with the mean age of the regional sample, the mean age of the Swedish sample is older.
Sex (%)
Age (%) 47.0
50 45
26.9% Male Female
73.1%
40 35 30 25 20 15 10 5 0
Base: 201
26.7 21.3
5.0
18- 30
31- 45
46- 64
65+
Base: 202
Zone Regional
Male 58.1%
Female 41.9%
Zone Country Regional
Mean Age 54.9 47.2
Median Age 58.0 48.0
Std. Deviation 12.7 13.7
90
1. Country Results: Sweden
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ Climate/weather is the most important factor for Swedish respondents when they choose a summer holiday destination. The availability of sports facilities is the least important factor.
• In comparison of with the regional sample, the quality of swimming water and beaches, the accessibility by a
favourite means of travel, the quality of the road network and the public transport are factors which receive a higher mean importance.
Importance of Factors When Choosing a Holiday Destination (means) Climate/weather Quality of swimming water and beac hes
7.7
Eating and drinking 7.3
Pric e of transportation to destination
7.5
7.5
Cost of living in the c ountry Medic al fac ilities
7.1
8.0 7.9 8.0 7.9
Quality of ac c ommodation Presenc e of areas of natural beauty
8.9
8.3 8.3 8.3 8.0 8.0
General sense of safety
Can be reac hed by your favourite means of travel
8.5 8.4
7.9 7.7 7.7
Sweden Mean Factor Importance 7.1
7.6 7.6
Hospitality of inhabitants Quality of the road network
6.1
Politic al situation Opportunity for adventure and disc overy Number of tourist attrac tions Conc ern for the environment Public transport in the c ountry of destination
4.8
Nightlife
4.2
Availability of sports fac ilities
4.1 4.1 1
2
3
4
6.8
6.6 6.5 6.2 6.3 6.1 6.3 5.8 6.2 5.6
Northern Europe Mean Factor Importance 6.8
4.7
5
Northern Europe
6
7
8
9
10
Sweden
91
1. Country Results: Sweden
iTest
‰ Swedish respondents 46 years of age and over give a higher mean importance to the medical facilities and the concern for the environment when choosing a holiday destination.
There are no significant differences in the mean importance given to the destination factors by men and women.
Factors Climate/weather Quality of swimming water and beaches General sense of safety Eating and drinking Can be reached by your favourite means of travel Price of transportation to destination Quality of accommodation Presence of areas of natural beauty Cost of living in the country Medical facilities Hospitality of inhabitants Quality of the road network Political situation Opportunity for adventure and discovery Number of tourist attractions Concern for the environment Public transport in the country of destination Nightlife Availability of sports facilities
18-30 8.7 7.6 7.8 7.8 6.9 7.9 7.7 7.6 7.1 6.8 7.0 6.1 5.7 6.5 6.4 4.1 4.9 5.3 3.6
Age (means) 31-45 46-64 8.6 8.9 8.6 8.4 8.1 8.3 8.1 8.3 8.1 7.8 7.9 7.3 7.4 6.6 7.3 6.0 6.0 5.7 5.6 4.7 4.4 4.6 4.2
8.0 7.9 7.9 8.0 8.1 7.7 7.6 7.0 6.8 6.2 6.0 6.1 5.7 4.0 4.2
65+ 8.9 8.6 8.7 8.4 8.1 8.2 8.1 8.3 7.9 8.6 7.8 7.1 6.9 6.3 6.5 6.5 6.5 3.8 4.2
92
1. Country Results: Sweden
iTest
C. Summer Holiday Destinations ‰ Southern Europe was the most visited region. 45.8 % of respondents took their last summer holiday to a destination in that region.
• The
destination regions of the British respondents are similar to that of the Northern Europe sample. Swedish respondents travel more to destinations in Southern and Western Europe and less to those in North America.
There are no significant differences in destination region by age and sex of the respondents.
Holiday Destinations by Region (%) Southern Europe
39.5
45.8
13.2 10.5
Western Europe Central and East Asia
6.7
10.5
8.4 7.2
Afric a
6.8 7.7
North Americ a
5.8
Northern Europe
Sweden Northern Europe
12.8
3.7 3.7
Eastern Europe
3.2 5.7
West Asia
2.6 4.2
Latin Americ a
0.0 2.1
Oc eania 0
10
20
30
40
50
Base: 190
93
1. Country Results: Sweden
iTest
‰ Spain, Greece, Italy, the United States, France, Thailand, Germany, Portugal, Egypt and Sweden were the top recent holiday destinations of Swedish respondents.
• Compared with all Northern European respondents, Swedes travel in greater percentage to Spain, Thailand and within Sweden.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Spain
16.5
Greec e
8.5 8.4 7.5 6.8 7.1 6.3 5.9 5.8
Italy United States Franc e T hailand
3.4
Germany
1.9
Portugal Egypt Sweden
1.4 0
20.0
10.0
Sweden Northern Europe
4.7 3.7 3.5 3.7 3.1 3.2 5
10
15
20
25
Base: 190
94
1. Country Results: Sweden
iTest
D. Method of Transportation
Method of Transportation (%)
Travel by plane is the most frequent method of transportation to reach a summer holiday destination. respondents used this means of travel.
70.1%
of
Swedish
70.1 73.5
by plane 34.8 35.5
by c ar
Other methods of transportation used include camper, caravan or motor home vehicles.
5.0 8.1
by c oac h
3.5 6.8
by boat
There are no significant differences in the method of transportation used by region of holiday destination.
2.0 4.0
by train
1.0 2.3
other 0
10
20
30
40
50
60
70
80
Base: 201 Northern Europe
Sex (%) Transport Male Female by plane 66.2 83.3 by car 35.9 29.6 by coach 4.1 7.4 by boat 2.8 5.6 by train 1.4 3.7 other 1.4 0.0
18-30 70.0 30.0 0.0 0.0 10.0 0.0
Age (%) 31-45 46-64 69.8 69.9 41.9 28.0 0.0 7.5 4.7 4.3 2.3 1.1 2.3 0.0
Sweden
A higher percentage of Swedish women travel 65+ 70.4 42.6 5.6 1.9 1.9 1.9
by plane than men.
Respondents 18-30 years of age travel by train
to a greater degree than other age groups. Those 31-45 use other methods of transportation, such as motor homes, to a greater extent.
95
1. Country Results: Sweden E. Composition of Holiday Travel Party
iTest Composition of Holiday Travel Party (%)
‰ The most common composition of holiday travel party is with a partner (55.8%) followed by travel with a partner and children (19.3%).
Swedish respondents travel more with a partner when compared to the regional sample. Other types of holiday travel parties include: friends and family. There are no significant differences in the compositions of holiday travel parties by holiday destination region, sex and age of the respondents. Also, the method of transportation used is independent of the composition of the holiday travel party.
with a partner
47.1
55.8
19.3 24.7
with a partner and c hildren 7.6 9.3
with a group (not c hildren) alone
6.1 5.2
other
4.6 7.0
with c hildren
4.1 2.5
with a group and c hildren
2.5 4.3 0
10
Sweden Northern Europe
20
30
40
50
60
96
1. Country Results: Sweden
iTest
F. Evaluation of Summer Holiday Destination The accessibility of the destination by a favourite means of travel is the factor which receives the highest mean evaluation.
The mean factor evaluation given by Swedes and the regional factor evaluation are similar, 7.2 and 7.3 respectively. • In general, the mean factor evaluations by Britons are similar to the regional results. Swedish respondents give a
higher mean evaluation to the quality of swimming water and beaches and lower mean evaluations for other factors such as concern for the environment.
Evaluation of Holiday Destination Factors (means) Can be reac hed by your favourite means of travel
8.1
Climate/weather General sense of safety Quality of swimming water and beac hes
7.0
Presenc e of areas of natural beauty Eating and drinking Quality of ac c ommodation
8.5
8.4 8.3 8.1 8.1 8.0 8.0 7.9 7.9 8.0 7.8 8.0
7.4 7.9 7.4 7.6 7.3 7.1 7.3 7.4 7.1 7.7 7.0 7.3 6.8 7.0 6.5 6.5
Hospitality of inhabitants Number of tourist attrac tions Medic al fac ilities Opportunity for adventure and disc overy Quality of the road network Politic al situation Pric e of transportation to destination Public transport in the c ountry of destination 6.1
Cost of living in the c ountry
5.8
Nightlife
Sweden Mean Factor Evaluation 7.2 Northern Europe Mean Factor Evaluation 7.3
6.8
6.2
5.7 5.9
Availability of sports fac ilities 5.2
Conc ern for the environment 1
2
3
4
5 Northern Europe
6.0 6
7
8
9
10
Sweden
97
1. Country Results: Sweden
iTest
‰ Compared to mean, women give significantly higher mean evaluation to the climate/weather and the quality of swimming water and beaches of the country of their last holiday destination.
There are no significant differences in the evaluation of the destination factors by age group of respondents.
Factors Can be reached by your favourite means of travel Climate/weather General sense of safety Quality of swimming water and beaches Presence of areas of natural beauty Eating and drinking Quality of accommodation
Sex (means) Male Female 8.4 8.5 8.3 8.9 8.0 8.3 7.8 8.4 7.9 8.3 7.8 8.2 7.7 8.2
Hospitality of inhabitants Number of tourist attractions Medical facilities Opportunity for adventure and discovery Quality of the road network Political situation Price of transportation to destination Public transport in the country of destination Cost of living in the country Nightlife Availability of sports facilities
7.3 7.5 7.2 7.2 7.1 6.9 6.7 6.5 6.1 5.7 5.5
7.6 7.2 7.6 7.7 7.0 7.4 7.0 6.6 6.1 6.2 6.2
Concern for the environment
5.1
5.5
98
1. Country Results: Sweden
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its
mean importance and mean evaluation is the cost of living in the country.
Comparison of Importance and Evaluation of Destination Factors (means) Nightlife
4.2
Availability of sports fac ilities
4.1
5.8 5.7 6.1
The price of transportation to destination and Opportunity for adventure and disc overy the cost of living in the country both received mean evaluations lower than mean importance Public transport in the c ountry of destination from Swedish respondents. Can be reac hed by your favourite means of travel Number of tourist attrac tions
The differences for presence of areas of natural beauty, quality of accommodation and the hospitality of inhabitants are not significant.
7.4
6.2 5.6
7.3
6.5 8.0 8.5 6.6 7.0 6.8 7.1
Politic al situation Quality of the road network
7.9 8.0 7.9 7.8 7.6 7.4 8.3 8.1 7.7 7.3 8.3 7.9 8.9 8.4 8.4 8.0
Presenc e of areas of natural beauty Quality of ac c ommodation
‰ North America receives the highest mean evaluation.
Hospitality of inhabitants General sense of safety Medic al fac ilities
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) Northern Europe Western Europe Southern Europe Latin Americ a Central and East Asia Eastern Europe West Asia Afric a 1
2
3
4
5
6
7
8
Climate/weather Quality of swimming water and beac hes Conc ern for the environment
7.0 7.6 7.2 7.5 7.2 7.4 7.1 7.3 7.5 7.1 6.6 6.9 6.5 6.7 6.6 6.4 7.0 6.4
North Americ a
Eating and drinking
5.2
6.8
Cost of living in the c ountry 2
3
4
5
6
8.0 7.9
6.1 1
Evaluation
5.8
Pric e of transportation to destination
Importanc e
Importanc e
7
8
9
10
Evaluation
9
10
99
1. Country Results: Sweden
iTest
H. Tourists’ Perception of the Region Sex of Sweden Tourists (%)
31.7 of those who recently visited Sweden are from Germany.
49.2% of tourists to Sweden are from the United Kingdom or the Netherlands.
29.5% Male
The web users who recently visited Sweden are 70.5% male
Female
and 38.7% are between the ages of 46 and 64.
70.5%
Base: 61
Origin of Sweden Tourists (%) Age of Sweden Tourists (%) 6.4%
4.8%
7.9%
Italy 7.9%
31.7%
Austria Spain Sweden
9.5% 14.3%
17.5%
Base: 63
Norway Netherlands Germany Other
45 40 35 30 25 20 15 10 5 0
38.7 29.0 19.4 12.9
18- 30
31- 45
46- 64
65+
Base: 62
100
1. Country Results: Sweden
iTest
‰ General sense of safety is the factor which is most highly evaluated by tourists to Sweden. Tourists also give a high
mean evaluation to the presence of areas of natural beauty in Sweden. These are also the two factors which are given the most importance by tourists who recently visited Sweden. The mean evaluation is higher than the mean importance given by tourists for most factors.
• Nightlife receives the lowest mean evaluation, but also is give the lowest mean importance by tourists.
Evaluation of Sweden by Tourists (means) 8.2
General sense of safety
9.2 8.4 9.0
Presenc e of areas of natural beauty 7.6
Can be reac hed by your favourite means of travel
8.7
7.5
Hospitality of inhabitants
8.5
6.5
Politic al situation
8.4
6.8
Conc ern for the environment
8.4
7.4
Medic al fac ilities 6.7
Quality of the road network
7.3
Quality of ac c ommodation
8.2 7.5 8.0 7.2 7.8
Quality of swimming water and beac hes Number of tourist attrac tions 6.2
Opportunity for adventure and disc overy
6.6
Eating and drinking 4.8
Availability of sports fac ilities
Pric e of transportation to destination Cost of living in the c ountry 3.9 1
2
3
4
Evaluation by tourists
7.8 7.7
Mean Evaluation of Sweden 7.8
7.2 7.2 7.1 7.2 7.0 7.2 6.9
Climate/weather
Nightlife
Importanc e by tourists
7.3
4.7
Public transport in the c ountry of destination
8.4 8.3
5.1 5
6
7
8
9
10
101
1. Country Results: Italy
iTest
1.9 Italy A. Description Ambit: Italy. Universe: FIA touring and automobile club web users. Sample: 246 questionnaires. Margin of error: The error associated with 246 questionnaires is ±6.35%.
44.3% of the sample is male and 55.7% is female.
The mean age of the Spanish respondents is 41. • Compared with the mean age of the regional sample, the mean age for the Italian respondents is slightly higher.
Sex (%)
Age (%) 60
44.3%
55.7%
Male
50
Female
40 30 20
Base: 185
10 0 18- 30
31- 45
46- 64
65+
Base: 181
Zone Regional
Male 57.1%
Female 42.9%
Zone Country Regional
Mean Age 41.1 40.3
Median Age 40.0 39.0
Std. Deviation 9.6 11.9
102
1. Country Results: Italy
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ The quality of swimming water and beaches is the most important factor for Italians when they choose a summer holiday destination followed closely by the presence of areas of natural beauty and a general sense of safety. availability of sports facilities is the least important factor.
However, the
• In comparison of with the regional sample, the quality of swimming water and beaches and the concern for the environment are more important to Italians, while the accessibility of a destination by a favourite means of travel is a less important factor.
Importance of Factors When Choosing a Holiday Destination (means) Quality of swimming water and beac hes
8.2
Presenc e of areas of natural beauty
8.3
8.9 8.8
8.7 8.7 8.5
General sense of safety Climate/weather
8.0 8.3 8.3 8.3
Quality of ac c ommodation Conc ern for the environment
7.4
8.2 8.0 8.1 7.9 7.8 7.7 7.8 7.8
Cost of living in the c ountry Pric e of transportation to destination Medic al fac ilities Hospitality of inhabitants
7.2 7.3 7.1 7.4 6.9 7.0 6.9
Politic al situation Eating and drinking Number of tourist attrac tions Opportunity for adventure and disc overy
6.2
Can be reac hed by your favourite means of travel
6.7
6.4
Quality of the road network Public transport in the c ountry of destination Nightlife 5.0 4.8
Availability of sports fac ilities 1
2
3
4
5
5.5 5.5 5.6
6
Southern Europe
6.2
Italy Mean Factor Importance 7.4
Southern Europe Mean Factor Importance 7.3
7.6
6.8
7
8
9
10
Italy
103
1. Country Results: Italy
iTest
‰ Italian men give a higher mean importance to the hospitality of inhabitants and the availability of sports facilities when choosing a holiday destination.
‰ Italians between the ages of 18 and 45 give more importance than older respondents to nightlife when choosing a summer holiday destination.
Factors Quality of swimming water and beaches Presence of areas of natural beauty General sense of safety Climate/weather Quality of accommodation Concern for the environment Cost of living in the country Price of transportation to destination Medical facilities Hospitality of inhabitants Political situation Eating and drinking Number of tourist attractions Opportunity for adventure and discovery Can be reached by your favourite means of travel Quality of the road network Public transport in the country of destination Nightlife Availability of sports facilities
Sex (means) Male Female 8.8 9.0 8.7 8.9 8.7 8.6 8.2 8.6 8.5 8.2 8.3 8.2 8.3 8.0 8.1 8.2 7.9 7.8 7.9 7.6 7.0 7.3 7.2 7.0 7.0 6.9 7.0 6.6 6.5 6.8 6.1 6.6 6.1 6.3 6.1 5.1 5.6 4.5
18-30 9.0 8.8 8.6 8.2 8.4 8.2 8.3 8.1 7.5 7.5 6.6 6.9 6.8 6.7 6.6 5.4 5.1 7.3 4.9
Age (means) 31-45 46-64 8.9 8.9 8.7 9.2 8.6 8.8 8.5 8.5 8.2 8.6 8.0 8.7 8.0 8.6 7.9 8.6 7.7 8.3 7.6 8.4 7.4 7.0 7.0 7.3 7.1 6.9 7.0 6.7 6.5 7.0 6.4 6.8 6.3 6.7 5.7 4.3 5.2 4.7
65+ 10.0 8.0 8.5 9.0 7.0 9.0 6.5 7.0 8.0 8.0 9.0 7.5 6.0 1.5 7.5 6.5 3.5 4.5 1.5
104
1. Country Results: Italy
iTest
C. Summer Holiday Destinations Southern Europe was the most visited region. 39.9 % of respondents took their last summer holiday to a destination in that region.
• A higher percentage of Italians visited a destination in Africa, in comparison with the regional results.
Holiday Destinations by Region (%) 39.9 44.3
Southern Europe Afric a
9.8 11.0 13.5 10.4 10.7
Western Europe Latin Americ a
22.7
3.7 4.8 3.7 5.0 3.1 3.5 3.1 3.6 1.8 0.8 0.6 3.9
Northern Europe North Americ a Eastern Europe Central and East Asia Oc eania West Asia 0
10
Italy Southern Europe
20
30
40
50
There are no significant differences in destination region by sex or age of respondents.
105
1. Country Results: Italy
iTest
‰ Italy, Egypt, Greece, France, the United States, Mexico, Austria, Spain, Mauritius and Croatia are the top recent holiday destinations of Italians.
• Compared with all Southern European respondents, Italians travelled in greater percentage within their own country, to Egypt, Austria and Mauritius.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Italy
23.9
8.9
Egypt
9.8
3.6
Greec e
7.1
8.6
5.5 6.7
Franc e 3.7 4.0
United States
Italy
3.7 2.6
Mexic o Austria
1.8
3.7
Spain
3.1
Mauritius
3.1
0.5
Southern Europe
10.0
3.1
Croatia 0
5
10.7 10
15
20
25
30
Base: 163
106
1. Country Results: Italy
iTest
D. Method of Transportation ‰ Travel by plane is the most common method of transportation to a
Method of Transportation (%)
holiday destination.
Italians use one of these five methods of travel, but travel by coach and by train to a less degree.
58.0 53.6
by plane 39.8
by c ar by boat by c oac h by train
‰ There are no significant differences in the method of transportation used by holiday destination region or the age and sex of respondent.
49.4
10.5 8.9 5.0 8.6 3.3 5.0 0
other 0
Italy Southern Europe
2.3 20
40
60
80
Base: 181 Multiple
107
1. Country Results: Italy
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel party is with a partner (41.5%) followed by travel with a partner and children (25.0%).
• The composition of the holiday travel party for Italians is similar to the regional results.
Composition of Holiday Travel Party (%) 41.5 41.6
with a partner 25.0 28.4
with a partner and c hildren 15.3 13.3
with a group (not c hildren) 6.8 4.1
with a group and c hildren
Other types of holiday travel parties include friends or parents. Neither the differences in the compositions of holiday travel parties by holiday destination region nor age nor sex of respondents are significant. The means of travel used is also independent of the composition of the travel party.
alone
5.7 5.1
other
3.4 5.3
Italy Southern Europe
2.3 2.1
with c hildren 0
10
20
30
40
50
Base: 176
108
1. Country Results: Italy
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by Italians. The factor with the lowest mean evaluation is the availability of sports facilities.
The mean factor evaluation given by Italians is slightly higher than the Southern European mean. • Italians give a higher mean evaluation to the presence of areas of natural beauty and a lower evaluation to the accessibility by a favourite means of travel, when compared to the regional factor evaluation.
Evaluation of Holiday Destination Factors (means) Presenc e of areas of natural beauty
8.3 8.2 7.9 8.2 7.9 8.0
Climate/weather Number of tourist attrac tions Quality of swimming water and beac hes
7.1
Quality of ac c ommodation Hospitality of inhabitants General sense of safety Eating and drinking Cost of living in the c ountry
6.7
Conc ern for the environment
6.6
8.9
7.9 7.5 7.8 7.7 7.8 7.8 7.6 7.4 7.3
Italy Mean Factor Evaluation 7.3
7.2 7.1
Opportunity for adventure and disc overy
6.7 7.1 7.2 7.0 6.8 6.8 6.5 6.8 6.6 6.8 6.5 6.6 6.8
Politic al situation Pric e of transportation to destination Public transport in the c ountry of destination Nightlife Medic al fac ilities Quality of the road network 6.0
Can be reac hed by your favourite means of travel
7.6
5.6 5.8
Availability of sports fac ilities 1
2
3
4
5
6
Southern Europe
Southern Europe Mean Factor Evaluation 7.1
7
8
9
10
Italy
109
1. Country Results: Italy
iTest
‰ Women give a significantly higher evaluation to the climate/weather of the country of destination. There are no significant differences in the mean evaluations given by age group.
Factors Presence of areas of natural beauty Climate/weather Number of tourist attractions Quality of swimming water and beaches Quality of accommodation Hospitality of inhabitants General sense of safety Eating and drinking Cost of living in the country Concern for the environment Opportunity for adventure and discovery Political situation Price of transportation to destination Public transport in the country of destination Nightlife Medical facilities Quality of the road network Can be reached by your favourite means of travel Availability of sports facilities
Sex (means) Male Female 8.7 9.0 7.8 8.4 8.1 8.2 7.8 8.1 7.9 7.9 7.9 7.8 7.7 7.9 7.7 7.5 7.6 7.1 7.1 7.2 7.3 7.0 6.8 7.3 6.9 7.1 6.5 7.0 6.9 6.7 6.9 6.7 6.3 6.7 6.1 5.9 5.6 5.6
110
1. Country Results: Italy
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its mean
importance and mean evaluation is nightlife. However, the most important factor, quality of swimming water and beaches receives a mean evaluation which is almost 1 point lower. The following factors do not have significant gaps: opportunity for adventure and discovery, quality of the road network, presence of areas of natural beauty, hospitality of inhabitants, political situation, climate/weather and quality of accommodation.
‰ West Asia receives the highest mean evaluation
and also has the largest gap between mean importance and mean evaluation.
Comparison of Mean Importance and Mean Evaluation by Destination Region (mean of means) 6.2
West Asia
7.2
Oc eania
c
Northern Europe Western Europe Southern Europe Latin Americ a Afric a Eastern Europe 1
2
3
4
5
6
7
6.2
Public transport in the c ountry of destination
8
Importanc e Evaluation
6.8
7.1 7.6 6.9 7.1 6.4 6.6
Eating and drinking Opportunity for adventure and disc overy Quality of the road network
8.8 8.9
Presenc e of areas of natural beauty 7.8 7.8
Hospitality of inhabitants 7.2 7.1
Politic al situation
Importanc e
8.5 8.2 8.3 7.9
Climate/weather Quality of ac c ommodation Can be reac hed by your favourite means of travel
6.0
Evaluation
6.7 8.7 7.8 8.2 7.3 8.9 8.0 7.8 6.8 8.3 7.2 8.1 7.0
General sense of safety
Conc ern for the environment Pric e of transportation to destination 1
9
8.2
5.0 5.6
Availability of sports fac ilities
Medic al fac ilities
7.6 8.1 7.7 8.1 7.3 7.4 7.5 7.4 7.6 7.4 7.3 6.9 7.5 6.9
6.8 6.9
Number of tourist attrac tions
Quality of swimming water and beac hes
7.9
6.4 6.9
Central and East Asia
5.5
Nightlife
Cost of living in the c ountry
8.2
North Americ a
Comparision of Importance and Evaluation (means)
2
3
4
5
6
7
8
9
10
10
111
1. Country Results: Italy
iTest
H. Tourists’ Perception of the Region
Sex of Italy Tourists (%)
27.0% of those who recently visited Italy are from Germany. 51.4% of tourists to Netherlands or Austria.
Italy
are
from
Germany,
the 39.0%
Male Female
The web users who recently visited Italy are 61.0% male and
61.0%
45.1% are between the ages of 46 and 64.
Base: 608
Origin of Italy Tourists (%)
Age of Italy Tourists (%)
2.6% 2.6%
Japan
3.1% 15.7%
2.6%
3.7% 4.9% 6.3%
Romania
40
Sweden
30
Norway Czec h Republic
20
United Kingdom
10
Italy Spain 27.0%
7.1% 14.8%
Base: 616
9.6%
50
Austria Netherlands
45.1 33.8
11.5
9.7
0 18- 30
31- 45
46- 64
65+
Base: 610
Germany Other
112
1. Country Results: Italy
iTest
‰ The number of tourist attractions is the destination factor that receives the highest evaluation from tourists who recently visited Italy. The climate/weather and eating and drinking are also highly evaluated factors for tourists to Italy.
The number of tourist attractions, however, is not the most important factor to tourists when choosing a holiday destination. The most important factor is a general sense of safety. This aspect of Italy was given a mean evaluation of 0.5 points lower than the mean importance.
• The factor which receives the lowest mean evaluation is the availability of sports facilities. This factor, along with nightlife is given the least importance by recent tourists.
Evaluation of Italy by Tourists (means) 7.1
Number of tourist attrac tions
8.6 8.3 8.5
Climate/weather 7.6
Eating and drinking
8.4 7.9 8.2 7.9 8.0 7.7 8.0 8.2 7.9 8.4 7.9
Can be reac hed by your favourite means of travel Presenc e of areas of natural beauty Hospitality of inhabitants Quality of ac c ommodation General sense of safety 6.6
Quality of the road network
7.5 7.1 7.4 7.7 7.4 7.4 6.9 7.3 6.9
Politic al situation Quality of swimming water and beac hes Pric e of transportaiton to destination Medic al fac ilities 4.7
Public transport in the c ountry of destination
6.5 5.6
Conc ern for the environment 4.6
Nightlife
1
2
3
4
5
Mean Evaluation of Italy 7.5
7.6
6.4 7.0 6.3
6.2
4.8
Availability of sports fac ilities
Evaluation by tourists
6.7
Cost of living in the c ountry Opportunity for adventure and disc overy
Importanc e by tourists
6.1 6
7
8
9
10
113
1. Country Results: Portugal
iTest
1. 10 Portugal A. Description Ambit: Portugal. Universe: FIA touring and automobile club web users. Sample: 249 questionnaires. Margin of error: The error associated with 249 questionnaires is ±6.31%.
64.0% of the sample is male and 36.0% is female.
The mean age of the Portuguese respondents is 39.9 • Compared with the mean age of the regional sample, the mean age for the Portuguese respondents is slightly lower.
Sex (%)
Age (%) 36.0%
50
Male Female 64.0%
42.9
40 30
32.1 21.5
20 10
Base: 225
3.5
0 18- 30
31- 45
46- 64
65+
Base: 627
Zone Regional
Male 57.1%
Female 42.9%
Zone Country Regional
Mean Age 39.9 40.3
Median Age 40.0 39.0
Std. Deviation 13.5 11.9
114
1. Country Results: Portugal
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for the Portuguese respondents when they choose a summer holiday destination. The public transport in the country of destination is the least important factor.
• In comparison of with the regional sample, the Portuguese respondents give a higher mean importance to the majority of the 19 factors. The mean importance of the factors is independent of the sex and age of respondents.
Importance of Factors When Choosing a Holiday Destination (means) General sense of safety Quality of swimming water and beac hes
8.2
Presenc e of areas of natural beauty
8.7 8.9 8.8
8.3
Climate/weather
8.0
Conc ern for the environment
7.7
Quality of ac c ommodation Pric e of transportation to destination
7.9
Cost of living in the c ountry Hospitality of inhabitants Can be reac hed by your favourite means of travel Number of tourist attrac tions
7.0
Politic al situation Quality of the road network
6.8
Availability of sports fac ilities
6.2 6.3
4.8
Nightlife
5.6 5.5 5.5
Public transport in the c ountry of destination 1
2
3
4
5
6
Southern Europe
8.4 8.4 8.3 8.4
8.4 8.0 8.1 7.8 8.0 7.6 7.6
Portugal Mean Factor Importance 7.8
7.4 7.3 7.4
Southern Europe Mean Factor Importance 7.3
7.2 7.4 7.1
Eating and drinking Opportunity for adventure and disc overy
8.7 8.6
7.4
Medic al fac ilities
9.3
6.2
7
8
9
10
Portugal
115
1. Country Results: Portugal C. Summer Holiday Destinations Southern Europe was the most visited region with 51.7 % of respondents taking their last summer holiday to a destination in that region.
• The Portuguese results are similar to the regional results.
iTest Holiday Destinations by Region (%) Southern Europe
44.3
51.7
15.0 13.5 12.8 10.7
Western Europe Latin Americ a
6.7 9.8 6.1 4.8 3.3 5.0 2.8 3.5 1.1 3.9 0.6 3.6 0.0 0.8
Afric a Northern Europe North Americ a Eastern Europe West Asia Central and East Asia Oc eania 0
10
Portugal Southern Europe
20
30
40
50
60
Base: 180
There are no significant differences in destination region by sex or age of respondents.
116
1. Country Results: Portugal
iTest
‰ Spain, Portugal, Brazil, the United Kingdom, Greece, France, Italy, Germany, the United States and Mexico are the top recent holiday destinations of the Portuguese web users.
• Compared with all Southern European respondents, the Portuguese travelled in greater percentage to Spain, Brazil and within Portugal.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Spain
21.7
10.0
Portugal
21.1
4.3
Brazil
5.0
1.6
United Kingdom
2.1
4.4
Greec e
4.4
Franc e
4.4
Italy
3.9
Germany
3.9
2.1
7.1
Portugal Southern Europe
6.7 8.9
3.3 4.0
United States
3.3 2.6
Mexic o 0
5
10
15
20
25
Base: 180
117
1. Country Results: Portugal
iTest
D. Method of Transportation Method of Transportation (%)
The most widely used methods of transportation to the summer holiday destination are travel by plane and by car.
Other methods of transportation used included camper, caravan o motor home vehicles or taxi.
57.4 53.6 49.3 49.4
by plane by car 9.9 8.6 6.7 8.9 4.0 5.0 2.7 2.3
by coach by boat
There are no significant differences in the method of transportation used by holiday destination region or the age of respondent.
by train other 0
10
20
30
40
50
60
Base: 223 Multiple Southern Europe
Transport by plane by car by coach by boat by train other
18-30 60.0 47.7 13.8 7.7 4.6 3.1
Age (%) 31-45 46-64 51.9 60.3 51.9 48.5 8.6 4.4 3.7 8.8 4.9 1.5 2.5 1.5
65+ 62.5 50.0 25.0 12.5 12.5 12.5
Portugal
Compared with the other age groups,
Portuguese respondents age 65 and over travel in greater proportion by coach, train or by other methods of transportation.
118
70
1. Country Results: Portugal
iTest
E. Composition of Holiday Travel Party Composition of Holiday Travel Party (%)
‰ The most common composition of holiday travel
party is with a partner and children (35.6%) followed closely by travel with a (35.1%).
• Compared with the regional results, Portuguese respondents travel in the same proportion with a partner and children and with a partner.
35.6 28.4 35.1 41.6
with a partner and children with a partner 13.3 13.3
with a group (not children) 6.2 4.1 4.9 5.1 3.1 5.3 1.8 2.1
with a group and children alone
Other types of holiday travel parties include: friends, family, parents and others.
other with children
There are no significant differences in the compositions of holiday travel parties by holiday destination region nor are there significant differences by age and sex of respondents.
0
with a partner
with a with a with a group group partner and (not and children children) children Base: 222 Multiple
alone
other
with children
20
30
40
50
Base: 225
Method of Transportation by Compostion of Holiday Travel Party (%) 160 140 120 100 80 60 40 20 0
10
Portugal Southern Europe
‰ Those travelling with a partner and children travel in greater percentage by car.
other by boat by coach by plane by train by car
Respondents travelling with a group (with children or without children) travel in larger proportion by coach when compared to other travel parties. Groups which travel with children also travel in greater percentage by boat. Respondents travelling plane, train or coach.
alone
travel
by
119
1. Country Results: Portugal
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by the Portuguese. The factor with the lowest mean evaluation is public transportation in the country of destination which was also the least important.
The mean factor evaluation given by the Portuguese is slightly higher than the regional evaluation. • In comparison with the regional results, concern for the environment is a factor which receives a higher mean evaluation by the Portuguese while the number of tourist attractions receives a lower evaluation.
Evaluation of Destination Factors (means) 8.1 8.3 8.0 7.8
Presence of areas of natural beauty General sense of safety
7.8 7.9 7.7 7.2 6.6 7.6
C limate/weather Political situation C oncern for the environment
7.6 7.7 7.6 7.5
Hospitality of inhabitants Quality of accommodation
7.17.6 7.5 7.6
Quality of swimming water and beaches C an be reached by your favourite means of travel
7.3 7.4 7.1 6.8 7.1 6.7
Eating and drinking Quality of the road network Opportunity for adventure and discovery
Portugal Mean Factor Evaluation 7.3
7.0 6.7 7.0 6.6
C ost of living in the country Nightlife
6.56.9 6.8
Medical facilities Number of tourist attractions
6.7 6.8 6.6 5.8 6.2 6.5
Price of transportation to destination Availability of sports facilities Public transport in the country of destination 1
2
3
4
5
6
Southern Europe
7
Southern Europe Mean Factor Evaluation 7.1
7.9
8
9
10
Portugal
120
1. Country Results: Portugal
iTest
‰ Men give significantly higher mean evaluations to the quality of the road network and medical facilities. ‰ There are no significant differences in the mean evaluation given by age of the respondents.
Factors Presence of areas of natural beauty General sense of safety Climate/weather Political situation Concern for the environment Hospitality of inhabitants Quality of accommodation Quality of swimming water and beaches Can be reached by your favourite means of travel Eating and drinking Quality of the road network Opportunity for adventure and discovery Cost of living in the country Nightlife Medical facilities Number of tourist attractions Price of transportation to destination Availability of sports facilities Public transport in the country of destination
Sex (means) Male Female 8.3 7.9 8.1 7.7 7.8 7.7 7.7 7.6 7.7 7.4 7.6 7.5 7.5 7.7 7.6 7.5 7.4 7.4 7.6
7.8 7.2 6.3
7.1 7.1 7.1 7.3 7.0 6.5 6.4
7.1 6.9 6.7 6.4 6.5 7.0 7.0
6.3
6.0
121
1. Country Results: Portugal
iTest
G. Comparison of Importance and Evaluation ‰ The majority of the factors receive a higher
importance than evaluation for the Portuguese. Only public transport in the country of destination and nightlife receive significantly higher mean evaluations and these factors are least important. Most factors have significant differences or gaps between importance and evaluation. However, the differences quality of the road network, opportunity for adventure and discovery, eating and drinking, political situation and availability of sports facilities are not significant.
Comparison of Importance and Evaluation (means) Pric e of transportation to destination
than evaluation to all of the destination regions which they visited. Oceania, West, Central and East Asia are not represented due to lack of respondents who visited those regions.
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means) Western Europe
7
7.7
8.2 7.3 8.1 7.4 7.8 6.8 7.8 7.4 7.4 6.8
North America Latin America Africa Southern Europe Northern Europe 1
2
3
4
5
6
7
8
8.4
Medic al fac ilities
6.9
Cost of living in the c ountry
7.0
Quality of swimming water and beac hes
8.4 8.9
7.6
General sense of safety
9.3
8.0
Conc ern for the environment
7.6
Climate/weather
7.8
Quality of ac c ommodation Number of tourist attrac tions
6.8
Presenc e of areas of natural beauty
‰ The Portuguese give higher mean importance
8.4
6.7
7.6 7.6
8.6 8.7 8.4
8.1 8.1 7.6 8.0 7.5 7.4 7.1 7.1 7.1 7.2 7.3 7.4 7.7
Hospitality of inhabitants Can be reac hed by your favourite means of travel Quality of the road network Opportunity for adventure and disc overy Eating and drinking Politic al situation
8.8
Importanc e Evaluation
6.3 6.6
Availability of sports fac ilities 5.5
Public transport in the c ountry of destination Nightlife 1
2
3
4
5
6
6.2 6.2
7.0 7
8
9
10
Importance Evaluation
9 10
122
1. Country Results: Portugal
iTest
H. Tourists’ Perception of the Region Sex of Portugal Tourists (%)
24.5% of those who recently visited Portugal are from Portugal.
40.5%
59.3% of tourists to Portugal are from Portugal, the United Kingdom, the Netherlands or Germany.
59.5%
Male Female
The web users who recently visited Spain are 59.5% male and 37.5% are between the ages of 46 and 64.
Base: 153
Age of Portugal Tourists (%)
Origin of Portugal Tourists (%) 13.5%
2.6% 4.5%
24.5% 11.6%
11.6% Base: 155
Luxembourg Sweden Austria 6.5% Norway 7.1% Spain Germany Netherlands 11.6% United Kingdom Portugal Other
6.5%
37.5
40 35
31.6
30 25 20
20.4
15
10.5
10 5 0 18-30
31-45
46-64
65+
Base: 152
123
1. Country Results: Portugal
iTest
‰ Climate/weather is the factor that receives the highest evaluation by tourists to Portugal. Tourists also highly evaluate
the general sense of safety, the hospitality of inhabitants, the presence of areas of natural beauty, quality of accommodation and the accessibility of Portugal by a favourite means of travel. Climate/weather and the general sense of safety are also the two factors which are given the most importance by tourists.
• The factor which receives the lowest mean evaluation is the availability of sports facilities, but its mean importance to
tourists is even lower. The public transport in the country of destination is given the least importance by tourists who recently visited Portugal.
Evaluation of Portugal by Tourists (means) Climate/weather General sense of safety Hospitality of inhabitants Presenc e of areas of natural beauty Quality of ac c ommodation Can be reac hed by your favourite means of travel Quality of swimming water and beac hes Eating and drinking 7.2
Politic al situation 6.7
Quality of the road network Cost of living in the c ountry
8.7 8.5 8.8 8.3 8.0 8.2 8.0 8.2 8.4 8.1 8.2 8.1 8.4 8.0 7.8 8.0 7.9
7.3 7.2 7.2
Number of tourists attrac tions Pric e of transportation to destination
Importanc e by tourists
7.4
7.1
Evaluation by tourists
8.0 8.1
Mean Evaluation of Portugal 7.5
7.7
Medic al fac ilities
7.0 7.2 7.0
Conc ern for the environment 6.3
Opportunity for adventure and disc overy 4.8
Public transport in the c ountry of destination Nightlife
5.3
Availability of sports fac ilities
5.3 1
2
3
4
5
6.9
6.5 6.4 6.0
6
7
8
9
10
124
1. Country Results: Czech Republic
iTest
1.11 Czech Republic A. Description Ambit: Czech Republic. Universe: FIA touring and automobile club web users. Sample: 226 questionnaires. Margin of error: The error associated with 226 questionnaires is ±6.63%.
79.8% of the sample is male and 20.2% is female.
The mean age of the Czech respondents is 43.7. • Compared with the mean age of the regional sample, the mean age for Czech respondents is slightly higher.
Sex (%)
Age (%)
20.2%
47.6
50
Male Female
40 30 20
79.8% Base: 208
34.3
12.4 5.7
10 0 18-30
31-45
46-64
65+
Base: 210
Zone Regional
Male 66.4%
Female 33.6%
Zone Country Regional
Mean Age 43.7 40.0
Median Age 41.0 37.0
Std. Deviation 12.6 12.6
125
1. Country Results: Czech Republic
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ The accessibility of a destination by a favourite means of travel is the most important factor when Czech respondents choose a summer holiday destination. However, it is followed closely by climate/weather and the quality of swimming water and beaches. The public transport in the country of destination is the least important factor.
• In comparison of with the regional sample, Czech respondents give significantly less importance to the number of tourist attractions and the public transport in the country of destination.
Importance of Factors When Choosing a Holiday Destination (means) 8.8 8.4 8.7 8.7 8.6 8.7 8.3 8.9 8.2 8.6 8.1 8.4 8.1 8.5 7.6 8.2 7.6 7.9 7.5 8.2 7.4 7.7 7.4 7.8 7.0 7.1 6.9 7.5 6.7 7.7 6.2 6.6
C an be reached by your favourite means of travel C limate/weather Quality of swimming water and beaches General sense of safety C ost of living in the country Presence of areas of natural beauty Quality of accommodation Price of transportation to destination Quality of the road network Hospitality of inhabitants Medical facilities Eating and drinking Political situation C oncern for the environment Number of tourist attractions Opportunity for adventure and discovery Availability of sports facilities Nightlife 3.2
Public transport in the country of destination 1
2
3
4
Czech Republic Mean Factor Importance 7.2
Eastern Europe Mean Factor Importance 7.6
5.3 5.8 4.9 5.6 4.8 5
Eastern Europe
6
7
8
9
10
C zech Republic
126
1. Country Results: Czech Republic
iTest
‰ Czech women give a higher mean importance to general sense of safety of the country and the price of transportation to destination when choosing a summer holiday destination.
‰ Czech respondents between the ages of 18 and 30 give more importance than older respondents to the opportunity for adventure and discovery when choosing a summer holiday destination.
Factors Can be reached by your favourite means of travel Climate/weather Quality of swimming water and beaches General sense of safety Cost of living in the country Presence of areas of natural beauty Quality of accommodation Price of transportation to destination Quality of the road network Hospitality of inhabitants Medical facilities Eating and drinking Political situation Concern for the environment Number of tourist attractions Opportunity for adventure and discovery Availability of sports facilities Nightlife Public transport in the country of destination
Sex (means) Male Female
18-30
Age (means) 31-45 46-64
65+
8.8 8.7 8.6 8.2 8.1 8.0 8.1 7.4 7.7 7.5 7.3 7.4 6.9 6.8 6.6 6.2 5.3 4.9
8.6 9.0 8.9 8.9 8.5 8.6 8.0 8.5 7.5 7.3 7.9 7.6 7.5 7.4 7.1 6.3 5.0 4.9
8.3 8.3 7.5 7.7 7.5 8.1 7.7 7.0 7.0 7.0 6.9 7.2 6.6 6.6 6.8 8.1 5.9 6.0
8.9 8.7 8.8 8.2 8.3 8.2 8.1 7.6 7.5 7.6 7.4 7.6 7.0 6.7 7.0 6.3 5.5 5.2
8.7 8.9 8.9 8.7 8.4 8.1 8.2 7.9 7.9 7.3 7.7 7.0 7.1 7.4 6.4 5.7 5.0 4.2
9.4 9.3 8.5 8.7 7.7 7.9 8.5 7.2 8.5 7.9 7.8 8.0 7.6 5.8 6.2 4.9 3.9 3.8
3.1
3.6
3.1
3.5
2.9
2.8
127
1. Country Results: Czech Republic
iTest
C. Summer Holiday Destinations ‰ Southern Europe was the most visited region with 59.1 % of respondents taking their last summer holiday to that destination region.
• A greater proportion of Czech respondents
Holiday Destinations by Region (%) Southern Europe
41.6 11.9
Western Europe
visited a destination in Southern Europe when compared to the Eastern Europe sample.
Eastern Europe
There are no significant differences in recent holiday destination by sex and age of respondents.
West Asia
10.4
59.1
22.3
16.8
6.2 6.1 3.6 4.5 2.6 2.0 2.6 3.7 2.1 1.2 1.0 1.0 0.5 0.6
Afric a
Northern Europe Latin Americ a Central and East Asia North Americ a Oc eania 0
10
Czec h Republic Easterm Europe
20
30
40
50
60
70
Base: 193
128
1. Country Results: Czech Republic
iTest
‰ Croatia, Italy, Greece, Austria, France, Slovak Republic, Egypt and the Czech Republic were the top recent countries of destinations of the Czech respondents.
‰ Compared with all Eastern European respondents, those from the Czech Republic travel more to Croatia. All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Croatia
31.1
15.2 11.9 10.9
Italy
9.3 9.2
Greec e Austria
5.2
Franc e
4.7 5.9
Slovak Republic
1.8
Czec h Republic
9.2
Eastern Europe
4.1
4.1 3.3
Egypt
3.1 2.7
Czec h Republic 0
5
10
15
20
25
30
35
Base: 193
129
1. Country Results: Czech Republic
iTest
D. Method of Transportation
Method of Transporation (%)
‰ Travel by car is the method of transportation used by a majority of the Czech respondents.
by car
62.4 24.8 26.6
by plane
Other methods of transportation use destination include travel by motorcycle.
to
reach
the
holiday
The method of transportation used is independent of the holiday destination region of the respondent.
8.1
by coach
14.9
3.8 2.6
by boat
1.9 0.7
other
1.9 4.4
by train 0
10
20
30
40
50
60
70
Base: 210 Eastern Europe
Transport by car by plane by coach by boat by train other
Sex (%) Male Female 77.6 57.1 23.0 28.6 6.1 11.9 3.0 4.8 1.2 0.0 1.2 4.8
18-30 72.0 12.0 16.0 4.0 4.0 4.0
Age (%) 31-45 46-64 74.0 73.6 22.0 30.6 6.0 5.6 3.0 4.2 1.0 0.0 2.0 1.4
C zech Republic
‰ Czech women used an alternative method of 65+ 63.6 36.4 18.2 0.0 0.0 0.0
72.9
transportation to reach their holiday destination to a greater degree than men.
Czech respondents over age 46 travelled by plane in greater proportions than younger respondents. Respondents 18-30 and over 65 travelled in greater percentage by coach than those 31-64. Respondents 18-30 also travelled in greater percentage by train or by other means of travel.
130
80
1. Country Results: Czech Republic
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel
party is with a partner and children (42.0%). 39.0% of Czech respondents travelled with a partner.
The composition of the holiday travel party is similar to the regional results; however respondents from the Czech Republic travel more with a partner and children. Other types of holiday travel parties include: friends or grandchildren. There are no significant differences in the composition of holiday travel party by holiday destination region, sex and age of respondents.
Composition of Travel Party (%) with a partner and children
42.0
26.4
39.0 44.5
with a partner with a group (not children)
5.9
with a group and children
4.9 6.3
alone
3.9 6.1
with children
2.4 2.8
other
2.0 2.0 0
10
11.7 C zech Republic Eastern Europe
20
30
40
50
Base: 205
131
1. Country Results: Czech Republic
iTest
F. Evaluation of Summer Holiday Destination ‰ Climate/weather is given the highest mean evaluation by Czech respondents. The factor with the lowest mean evaluation is public transport in the country of destination. respectively.
These factors are the second most important and least important,
The mean factor evaluation given by respondents from the Czech Republic is lower than the regional mean evaluation.
• Respondents from the Czech Republic give a lower mean evaluation to factors such as genreal sense of safety, price of transportation to destination, concern for the environment, medical facilities or public transport in the country of desitnation.
Evaluation of Destination Factors (means)
8.7 8.4 8.5 8.4 8.5 8.2 8.2 8.1 8.1 8.2 8.0 8.3 7.9 8.1 7.9 8.1 7.6 7.5 7.5 7.6 7.3 7.2 7.3 7.8
C limate/weather Presence of areas of natural beauty C an be reached by your favourite means of travel Quality of swimming water and beaches Eating and drinking Number of tourist attractions Quality of accommodation Hospitality of inhabitants Political situation Quality of the road network Opportunity for adventure and discovery General sense of safety
Czech Republic Mean Factor Evaluation 7.4
Eastern Europe Mean Factor Evaluation 7.6
6.8 7.1 6.7 7.0 6.6 6.8 6.5 7.2 6.3 7.1 6.3 6.8 6.0 6.6
C ost of living in the country Nightlife Availability of sports facilities Price of transportation to destination C oncern for the environment Medical facilities Public transport in the country of destination 1
2
3
4
5
Eastern Europe
6
7
8
9
10
C zech Republic
132
1. Country Results: Czech Republic
iTest
‰ Women give significantly higher mean evaluations to climate/weather and the price of transportation to destination. There are no significant differences in the mean factor evaluation by age of respondents.
Factors Climate/weather Presence of areas of natural beauty Can be reached by your favourite means of travel Quality of swimming water and beaches Eating and drinking Number of tourist attractions Quality of accommodation Hospitality of inhabitants Political situation Quality of the road network Opportunity for adventure and discovery General sense of safety Cost of living in the country Nightlife Availability of sports facilities Price of transportation to destination Concern for the environment Medical facilities Public transport in the country of destination
Male 8.6 8.4 8.5 8.2 8.0 7.8 8.0 7.9 7.5 7.5 7.3 7.4 6.7 6.6 6.6 6.3 6.3 6.3 5.9
Sex Female 9.2 8.6 8.2 8.3 8.4 8.5 7.9 7.9 7.8 7.5 7.5 7.1 7.1 6.9 6.6 7.4 6.4 6.4 6.4
133
1. Country Results: Czech Republic
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its
mean importance and mean evaluation is public transport in the country of destination. It is also the least important factor.
Comparison of Importance and Evaluation (means) 3.2
Public transport in the c ountry of destination
6.0 4.9
Nightlife
Most factors have significant gaps between importance and evaluation. However, the differences are not significant for climate/weather, quality of the road network, quality of accommodation and accessibility by your favourite means of transportation. This last factor is also the most important.
‰ Western Europe receives the highest mean evaluation.
7.3
Western Europe 6.5
Latin Americ a
8.1
6.7
Number of tourist attrac tions
6.2
Opportunity for adventure and disc overy
8.0 7.3 7.4
Eating and drinking
Southern Europe Northern Europe West Asia Oc eania
Politic al situation
7.5 7.9
Hospitality of inhabitants
8.1 8.5
Presenc e of areas of natural beauty
8.7 8.7
Climate/weather
Afric a North Americ a Eastern Europe Central and East Asia 3
4
5
6
7
8
Evaluation
8.1 7.9
Quality of ac c ommodation
8.8 8.5
Can be reac hed by your favourite means of travel
8.6 8.2
Quality of swimming water and beac hes 6.9 6.3 7.3
Pric e of transportation to destination
6.5
Medic al fac ilities
6.3
Cost of living in the c ountry 2
3
4
5
6
7
8.3
7.6 7.4 8.2
6.8 1
9
Importanc e
7.6 7.5
General sense of safety
Importanc e Evaluation
8.1
7.0 7.6
Conc ern for the environment
7.2 6.6 7.3 6.7 7.3 7.1 7.5 7.7 7.5 6.7 6.4 7.3 7.0 7.5 7.0 7.5 6.9 2
6.6
Quality of the road network
Comparison of Mean Importance and Mean Evaluation by Destination Region (Mean of means)
1
6.7
5.3
Availability of sports fac ilities
8
9
10
10
134
1. Country Results: Czech Republic
iTest
H. Tourists’ Perception of the Region
Sex of Czech Republic Tourists (%)
50.0% of tourists who recently visited the Czech Republic are
from Spain, the Netherlands, the Czech Republic, Germany or Croatia.
33.8% Male Female
The web users who recently visited the Czech Republic are 66.2% male and 39.7% are between the ages of 31 and 45.
66.2% Base: 68
Origin of Czech Republic Tourists (%) Argentina Lebanon 2.9% Portugal 2.9% United Kingdom 4.4% Hungary Italy 4.4% Japan 4.4% Sweden Norway Romania 4.4% C roatia 5.9% Germany 7.4% 5.9% C zech Republic Netherlands Spain Other 2.9%
8.8%
2.9%
13.2%
13.2% 8.8%
7.4% Base: 68
Age of Czech Republic Tourists (%) 45 39.7
40
33.8
35 30 25
25.0
20 15 10 5
1.5
0 18-30
31-45
46-64
65+
Base: 68
135
1. Country Results: Czech Republic
iTest
Accessibility by the traveller’s favourite means of travel is the factor that receives the highest evaluation by tourists to the
Czech Republic. Tourists also highly evaluate the number of tourist attractions in the Czech Republic. The most important factor for recent tourists to the Czech Republic when they choose a holiday destination is a general sense of safety. This aspect of the country receives a significantly lower mean evaluation.
• The factor which receives the lowest mean evaluation is the quality of swimming water and beaches. The mean evaluation of the quality of the swimming water and beaches is almost two points lower than the mean importance given by tourists.
Evaluation of Czech Republic by Tourists (means) 7.5
Can be reac hed by your favourite means of travel
8.4
7.4
Number of tourist attrac tions
8.1 7.5 7.9 8.5 7.9 7.9 7.6 8.0 7.5 8.0 7.4 6.9 7.4 7.4 7.4 8.0 7.1
Eating and drinking General sense of safety Presenc e of areas of natural beauty Quality of ac c ommodation Cost of living in the c ountry Politic al situation Hospitality of inhabitants Climate/weather 5.9
Public transport in the c ountry of destination
Importanc e by tourists Evaluation by tourists
7.1
8.0 7.0 7.5 6.8 6.3 6.5
Pric e of transportation to destination Medic al fac ilities Quality of the road network 4.9
Nightlife
6.4 6.8 6.4 6.1 6.0
Conc ern for the environment Opportunity for adventure and disc overy 4.5
Availability of sports fac ilities Quality of swimming water and beac hes
5.8 7.3
5.4 1
2
3
4
5
Mean Evaluation by Tourists from Czech Republic 6.8
6
7
8
9
10
136
1. Country Results: Romania
iTest
1.12 Romania A. Description Ambit: Romania. Universe: FIA touring and automobile club web users. Sample: 275 questionnaires. Margin of error: The error associated with 275 questionnaires is ±6.00%.
62.3% of the sample is male and 37.7% is female.
The mean age of the German respondents is 37.8. • There are very few respondents over age 65. The mean age is younger than the regional sample.
Sex (%)
Age (%) 60
49.6
50
37.7% Male Female
40 30
29.1 20.1
20
62.3%
10
1.2
0
Base: 252
18-30
31-45
46-64
65+
Base: 254
Zone Regional
Male 66.4%
Female 33.6%
Zone Country Regional
Mean Age 37.8 40.0
Median Age 35.0 37.0
Std. Deviation 11.3 12.6
137
1. Country Results: Romania
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for Romanians when they choose a summer holiday destination. Nightlife and the public transport in the country of destination are the least important factors.
• In comparison of with the regional sample, Romanians give a higher mean importance to almost all factors. Importance of Factors When Choosing a Holiday Destination (means) General sense of safety Quality of accommodation C ost of living in the country Hospitality of inhabitants Price of transportation to destination Presence of areas of natural beauty C limate/weather Quality of swimming water and beaches Number of tourist attractions
7.7
Quality of the road network Eating and drinking C an be reached by your favourite means of travel C oncern for the environment Medical facilities Political situation Opportunity for adventure and discovery Availability of sports facilities Nightlife Public transport in the country of destination
4.8 1
2
3
4
5
Eastern Europe
6.6 6.5 5.8 6.1 5.6 6.1 6
7
9.4 8.9 9.0 8.5 9.0 8.6 8.9 8.2 8.8 8.2 8.8 8.4 8.8 8.7 8.7 8.7 8.6
8.5 7.9 8.3 7.8 8.2 8.4 8.0 7.5 7.9 7.7 7.2 7.1 7.1
8
9
Romania Mean Factor Importance 8.1
Eastern Europe Mean Factor Importance 7.6
10
Romania
138
1. Country Results: Romania
iTest
‰ Romanian women give a higher mean importance to general sense of safety and quality of accommodation when choosing a holiday destination.
‰ Romanian respondents between 18 and 30 years of age give a higher mean importance to the opportunity for adventure and discovery in comparison with older respondents.
Factors General sense of safety Quality of accommodation Cost of living in the country Hospitality of inhabitants Price of transportation to destination Presence of areas of natural beauty Climate/weather Quality of swimming water and beaches Number of tourist attractions Quality of the road network Eating and drinking Can be reached by your favourite means of travel Concern for the environment Medical facilities Political situation Opportunity for adventure and discovery Availability of sports facilities Nightlife Public transport in the country of destination
Sex (means) Male Female 9.7 9.3 9.4 8.8 8.9 9.1 8.8 8.9 8.7 8.9 8.8 8.9 8.6 9.0 8.6 8.9 8.5 8.8 8.5 8.5 8.2 8.6
18-30 9.4 9.0 8.9 9.1 9.0 8.9 8.7 9.1 8.7 8.1 8.4
Age (means) 31-45 46-64 9.4 9.7 9.0 9.2 9.0 9.1 8.7 9.0 8.8 8.6 8.7 8.9 8.7 9.0 8.7 8.2 8.6 8.8 8.5 8.9 8.4 8.0
65+ 10.0 10.0 9.0 8.3 9.7 8.0 9.7 8.3 8.3 9.7 7.0
8.1 7.9 7.8 7.2 7.0 6.4 6.1
8.3 8.1 8.1 7.2 7.2 6.6 6.1
8.5 8.2 7.9 7.2 8.2 7.2 7.2
8.0 7.6 7.8 7.3 7.1 6.6 6.1
8.3 8.5 8.2 7.4 5.5 4.9 4.5
6.3 10.0 7.0 3.3 5.7 5.3 6.7
5.9
6.3
6.1
6.0
6.2
5.7
139
1. Country Results: Romania
iTest
C. Summer Holiday Destinations ‰ Western Europe was the region visited by the highest percentage of Romanian respondents. 37.1% took a recent holiday to a destination in that region.
• Compared with the Eastern Europe sample,
Romanians visit destination in Western Europe to a greater degree and they visit Southern European destinations less.
The holiday destination region is independent of the sex and age of respondents.
Holiday Destinations by Region (%) Western Europe
22.3 26.3
Southern Europe Eastern Europe 4.7 3.7 4.2 4.5 2.8 6.1 1.4 1.0 0.9 0.6 0.9 2.0 0.5 1.2
Latin America West Asia Africa North America Oceania Northern Europe C entral and East Asia 0
10
37.1 41.6
21.1 16.8
Romania Eastern Europe
20
30
40
50
Base: 213
140
1. Country Results: Romania
iTest
‰ Austria, Bulgaria, France, Italy, Greece, Romania, Germany, Belgium, Spain, Turkey and Croatia are the top recent holiday destinations of the Romanian respondents.
‰ Compared with all Eastern European respondents, a higher percentage of Romanians visited Austria, Bulgaria, Romania, Germany, Belgium, and Spain and Croatia to a lesser degree.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Austria Bulgaria
6.6
France
5.9
8.5
Italy
7.5
Greece
7.5
Romania
3.5
Belgium
9.2
2.9
5.6
4.7
4.2 3.9 4.2
Turkey C roatia 0
Romania Eastern Europe
5.6
2.5
Spain
10.9
5.6
2.5
Germany
15.5
9.2 9.9
5
15.2 10
15
20
Base: 213
141
1. Country Results: Romania
iTest
D. Method of Transportation Method of Transportation (%)
‰ Travel by car is a method of transportation used by 57.8% of Romanian respondents to reach their holiday destination.
57.8 62.4
by car
The method of transportation used by Romanians is similar to the regional results. The means of travel used to reach the holiday destination is independent of the holiday destination and age of the respondent.
24.9 26.6
by plane
18.5 14.9
by coach by train
1.2 2.6
by boat other
Romania Eastern Europe
5.6 4.4
0 0.7 0
20
40
60
80
Base: 249
Transport by by by by by
car plane coach train boat
Sex (%) Male Female 69.7 38.9 16.4 37.9 15.1 24.2 3.3 9.5 0.7 2.1
‰ Romanian men travel in greater percentage
by car, while women travel in greater percentage by plane.
142
1. Country Results: Romania
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel
party is with a partner. 46.6% of Romanian respondents travelled with a partner on their last long holiday.
The composition of the holiday travel party is similar to the regional results. However, a higher percentage of Romanians travelled with a group that did not include children and a lower percentage travelled with a partner and children. Other types of holiday travel parties include travel with friends.
Composition of Holiday Travel Party (%) 46.6 44.5
with a partner 17.7 11.7
with a group (not children)
15.7
with a partner and children with a group and children
8.4 6.3
alone
8.0 6.1
with children
2.8 2.8
other
0.8 2.0 0
There are no significant differences in the compositions of holiday travel parties by holiday destination region, age and sex of respondents.
10
26.4 Romania Eastern Europe
20
30
40
50
Base: 249
The methods of transportation used to reach the holiday destination are also independent of composition of the travel party.
143
1. Country Results: Romania
iTest
F. Evaluation of Summer Holiday Destination The number of tourist attractions in the factor with the highest mean evaluation by Romanians. The factor with the lowest mean evaluation is the availability of sports facilities.
The mean factor evaluation given by Romanians is slightly higher than that of the regional mean factor evaluation. • Romanians give a higher mean evaluation to the concern for the environment, medical facilities and the public transport in the country of destination.
Evaluation of Destination Factors (means) Number of tourist attractions Presence of areas of natural beauty Quality of accommodation Eating and drinking General sense of safety Hospitality of inhabitants C limate/weather Quality of swimming water and beaches Quality of the road network C an be reached by your favourite means of travel C oncern for the environment
7.1
8.6 8.3 8.4 8.4 8.4 8.1 8.3 8.2 8.2 7.8 8.2 8.1 8.2 8.4 8.1 8.1 8.0 7.6 7.9 8.2 7.9
Romania Mean Factor Evaluation 7.8 Eastern Europe Mean Factor Evaluation 7.6
7.8 7.2 7.5 7.5 7.4 7.1 7.4 6.8 7.4 6.6 7.1 7.2 7.0 7.0 6.8 6.8
Price of transportation to destination Political situation C ost of living in the country Medical facilities Public transport in the country of destination Opportunity for adventure and discovery Nightlife Availability of sports facilities 1
2
3
4
5
Eastern Europe
6
7
8
9
10
Romania
144
1. Country Results: Romania
iTest
‰ Women give significantly higher mean evaluations to the quality of swimming water and beaches. There are no significant differences by the age of the respondents.
Factors Number of tourist attractions Presence of areas of natural beauty Quality of accommodation Eating and drinking General sense of safety Hospitality of inhabitants Climate/weather Quality of swimming water and beaches Quality of the road network Can be reached by your favourite means of travel Concern for the environment Price of transportation to destination Political situation Cost of living in the country Medical facilities Public transport in the country of destination Opportunity for adventure and discovery Nightlife Availability of sports facilities
Male 8.5 8.3 8.3 8.2 8.1 8.1 8.1 7.9 8.0 8.0 7.9 7.8 7.4 7.4 7.2 7.2 7.1 7.0 6.7
Sex Female 8.8 8.6 8.6 8.6 8.4 8.4 8.3 8.5 7.9 7.8 7.9 7.8 7.8 7.5 7.8 7.7 7.2 7.0 7.1
145
1. Country Results: Romania
iTest
G. Comparison of Importance and Evaluation Comparison of Importance and Evaluation (means)
The factor with the biggest gap between its
mean importance and mean evaluation is the cost of living in the country.
Public transport in the c ountry of destination
6.1
Nightlife
6.1
than importance. The gaps between the means are not significant for the opportunity for adventure and discovery, eating and drinking, the number of tourist attractions, concern for the environment and the accessibility by a favourite means of travel.
Politic al situation Opportunity for adventure and disc overy
8.3 8.3 8.6 8.6 8.0 7.9 8.2 7.9 8.8 8.4 7.9 7.4 8.5 8.0 8.8 8.2 8.7 8.1 9.0 8.4 8.9 8.2 8.8 7.8 9.4 8.2 9.0 7.4
Eating and drinking Number of tourist attrac tions Conc ern for the environment Can be reac hed by your favourite means of travel
Oceania is the destination region with the largest difference between the importance and the mean evaluation.
7.0 6.5 6.8 7.2 7.5 7.1 7.1
Availability of sports fac ilities
Only 4 factors receive a higher mean evaluation
7.4
mean
Presenc e of areas of natural beauty Medic al fac ilities Quality of the road network Climate/weather
Importance and Evaluation of Destination Factors by Destination Region (mean of means) 8.0 8.2
Western Europe North Americ a Northern Europe Southern Europe West Asia Latin Americ a Afric a Central and East Asia
5.4
Eastern Europe
6.3
2
3
4
5
6
7
Hospitality of inhabitants
General sense of safety Cost of living in the c ountry 1
2
3
4
5
6
7
8
9
10
Importanc e Evaluation
8.0 8.2
6.5 1
Quality of ac c ommodation
Pric e of transportation to destination 9.2 9.4 9.1 9.1
8.0 7.9 8.4 8.3 8.6 8.3 7.7 7.2
6.9
Oc eania
Quality of swimming water and beac hes
8
9
10
146
Importanc e Evaluation
1. Country Results: Romania
iTest
H. Tourists’ Perception of the Region
Sex of Romania Tourists (%)
46.2% of those who recently visited Romania are also from Romania.
Tourists also originate form Spain, Germany, Finland, Yemen, the United Kingdom, the Netherlands and other countries.
48.0%
Male Female 52.0%
The web users who recently visited Romania are 52.0% male
and the distribution by age is equal for the age groups except for that of those over age 65. Only 4% of the respondents who recently visited Romania were age 65 or above.
Base: 25
Origin of Romania Tourists (%)
Age of Romania Tourists (%)
3.8% 19.2%
3.8%
46.2% Base: 26
3.8%
Netherlands United Kingdom 7.7% Yemen 7.7% Finland Germany Spain 7.7% Romania Other
35
32.0
32.0
32.0
30 25 20 15 10 4.0
5 0 18-30
31-45
46-64
65+
Base: 25
147
1. Country Results: Romania
iTest
‰ The presence of areas of natural beauty is the highest evaluated factor by recent visitors to Romania. This is also the most important factor when choosing a holiday destination for these tourists.
Half of the gaps between the mean importance and the mean evaluation of an aspect of the country are significant. The gaps are especially large for the cost of living in the country, the quality of swimming water and beaches, medical facilities, concern for the environment, and the quality of the road network.
• The concern for the environment and the quality of the road network receive the lowest mean evaluations. These
factors have gaps of 1.9 and 2.1 respectively between their mean importance and mean evaluation, with the mean importance being significantly higher.
Evaluation of Romania by Tourists (means) 9.0 8.7 8.9
Presenc e of areas of natural beauty Climate/weather
8.1 8.2 7.8 8.0 7.7 7.4 7.6 8.2 7.1 8.2 7.1 8.7 7.0 8.1 6.9
Hospitality of inhabitants Number of tourist attrac tions Can be reac hed by your favourite means of travel Eating and drinking Pric e of transportation to destination General sense of safety Quality of ac c ommodation 6.2
Opportunity for adventure and disc overy Cost of living in the c ountry
Nightlife Quality of swimming water and beac hes
7.7
5.4 5.5 5.4 5.0 5.3
Public transport in the c ountry of destination Availability of sports fac ilities Conc ern for the environment
4.7
Quality of the road network
4.7 1
2
3
4
5
Mean Evaluation of Romania 6.6
8.0
5.8
Medic al fac ilities
Evaluation by tourists
8.7
6.5 6.0 6.1 5.5 6.1
Politic al situation
Importanc e by tourists
6.9
6.6 6.8 6
7
8
9
10
148
1. Country Results: Australia
iTest
1.13 Australia A. Description Ambit: Australia. Universe: FIA touring and automobile club web users. Sample: 321 questionnaires. Margin of error: The error associated with 321 questionnaires is ±5.55%.
67.7% of the sample is female and 32.3% is
male. The Australian sample has a higher percentage of women than men.
The mean age of the Australian respondents is 45.6. • The age distribution of respondents from Australia is similar to the regional distribution.
Sex (%)
Age (%)
32.3% Male Female 67.7%
45 40 35 30 25 20 15 10 5 0
42.5
26.1 21.6 9.8
18- 30
31- 45
Base: 288
Zone Regional
Male 31.9
46- 64
65+
Base: 287
Female 68.1
Zone Country Regional
Mean Age 45.6 45.3
Median Age 46.0 45.0
Std. Deviation 14.3 14.4 149
1. Country Results: Australia
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for Australians when they choose a summer holiday destination. The availability of sports facilities is given the lowest mean importance.
• In comparison of with the regional sample, the mean evaluation given to the country aspects by Australian respondents is very similar.
Importance of Factors When Choosing a Holiday Destination (means) General sense of safety Pric e of transportation to destination Presenc e of areas of natural beauty Quality of ac c ommodation Eating and drinking Hospitality of inhabitants Climate/weather Medic al fac ilities Can be reac hed by your favourite means of travel Cost of living in the c ountry Politic al situation Quality of swimming water and beac hes Conc ern for the environment Opportunity for adventure and disc overy Number of tourist attrac tions 6.5 6.6
Quality of the road network Public transport in the c ountry of destination 4.8 4.9
Nightlife
8.1 8.1 8.1 8.0 8.0 8.1 7.8 7.7 7.7 7.7 7.7 7.8 7.7 7.7 7.5 7.5 7.4 7.4 7.2 7.2 7.1 7.3 7.1 7.2 7.1 7.0 6.9 6.9
8.8 8.8
Australia Mean Factor Importance 7.1
Oceania Mean Factor Importance 7.1
5.9 6.1
3.9 3.9
Availability of sports fac ilities 1
2
3
4
5 Oc eania
6
7
8
9
10
Australia
150
1. Country Results: Australia
iTest
‰ Australian men give a higher mean importance to the availability of sports facilities. ‰ Australians between the ages of 18 and 30 give a higher mean importance to nightlife when choosing a holiday destination.
Factors General sense of safety Price of transportation to destination Presence of areas of natural beauty Quality of accommodation Eating and drinking Hospitality of inhabitants Climate/weather Medical facilities Can be reached by your favourite means of travel Cost of living in the country Political situation Quality of swimming water and beaches Concern for the environment Opportunity for adventure and discovery Number of tourist attractions Country of the road network Public transport in the country of destination Nightlife Availability of sports facilities
Sex (means) Male Female 8.6 8.9 8.2 8.1 8.2 8.0 7.9 8.1 7.8 7.7 7.5 7.8 7.6 7.7 7.8 7.6 7.6 7.4 7.3 7.4 7.0 7.3 7.0 7.2 7.1 7.1 7.2 7.0 7.0 6.9 6.5 6.5 6.0 5.9 5.1 4.7 4.5 3.7
18-30 8.2 7.8 7.8 7.6 7.6 7.5 7.2 6.5 6.1 6.5 6.3 7.4 6.2 7.8 6.6 5.5 6.1 6.1 4.1
Age (means) 31-45 46-64 8.9 9.1 7.8 8.4 7.8 8.3 8.1 8.3 8.2 7.8 7.4 8.1 8.1 7.8 7.7 8.1 7.7 7.9 7.3 7.8 7.2 7.7 7.6 6.9 6.8 7.7 7.0 6.8 7.2 6.9 6.4 7.0 5.6 6.3 4.5 4.5 4.5 3.6
65+ 8.6 8.2 8.3 7.7 7.0 7.7 7.6 8.0 8.3 7.5 7.2 6.5 7.5 6.6 7.1 7.0 5.4 4.2 3.5
151
1. Country Results: Australia
iTest
C. Summer Holiday Destinations Oceania was the most frequent destination
region. 53.7% of Australian respondents took their last summer holiday to a destination in that region.
• The destination regions visited by Australians is very similar to that of the regional sample.
Holiday Destinations by Region (%) 53.7 56.4
Oc eania 15.2 13.4
Central and East Asia 8.7 8.7 6.5 6.5 6.1 5.9 3.0 2.5 2.6 2.2 2.2 2.2 1.7 1.9 0.4 0.3
Northern Europe North Americ a Southern Europe Western Europe
There are no significant differences in
destination region by the age or sex of respondents.
West Asia Latin Americ a Afric a Eastern Europe 0
10
Australia Oc eania
20
30
40
50
60
Base: 231
152
1. Country Results: Australia
iTest
‰ Australia, the United Kingdom, New Zealand, the United States and Thailand are the most frequent recent holiday destinations of Australians.
All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) 47.2 46.4
Australia 8.7 8.7
United Kingdom
Australia
6.5
New Zealand
10.0
Oc eania
5.2 5.3
United States
4.8 4.0
T hailand 0
10
20
30
40
50
Base: 231
153
1. Country Results: Australia
iTest
D. Method of Transportation
Method of Transportation (%)
‰ Travel by plane and travel by car are the two most common methods of transportation used by Australian respondents to reach their destination. Other methods of transportation used include caravan, camper or motor home vehicles, bicycle, motorcycle, taxi and others. The method of transportation used is independent of the region of the destination.
57.9 60.3
by plane 49.5 49.2
by c ar 7.7 7.4
by boat by c oac h
6.3 5.9
by train
6.0 5.9 0.7 2.1
other 0
10
20
30
40
50
60
70
Base: 285 Multiple Oc eania
Transport by plane by car by boat by coach by train other
18-30 60.7 47.5 8.2 4.9 8.2 0.0
Age (%) 31-45 46-64 47.3 63.1 56.8 47.5 4.1 8.2 4.1 4.9 2.7 5.7 1.4 0.8
65+ 53.8 46.2 15.4 23.1 11.5 0.0
Australia
‰ Australian respondents age 65 and over travel
in greater percentage by boat and by coach when compared to other age groups.
There are no significant differences of method of transportation used by sex of the respondent.
154
1. Country Results: Australia
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel party is with a partner (47.0%) followed by travel with a partner and children (23.7%). •
Australian respondents travel in similar holiday travel parties when compared to the sample of respondents from Oceania.
Other types of holiday travel parties include: friends, family, parents, siblings, adult children, travel with a pet and others.
Composition of Holiday Travel Party (%) 47.0 46.7
with a partner
There are no significant differences in the compositions of holiday travel parties by holiday destination region. The composition of the holiday travel party of Australians is also independent of the sex and age of respondents. The method of transportation used by respondents is independent of the composition of their holiday travel party.
23.7 22.1
with a partner and c hildren with a group (not c hildren)
8.7 9.2
other
8.4 8.7
Australia Oc eania
5.9 7.9
alone
3.5 3.3
with c hildren
2.8 2.1
with a group and c hildren 0
10
20
30
40
50
Base: 287
155
1. Country Results: Australia
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by Australians. The factor with the lowest mean evaluation is the availability of sports facilities.
The evaluation given by Australians and the regional sample is similar. • Australian respondents give a higher mean evaluation to the presence of areas of natural beauty an d a lower evaluation of nightlife in the country of destination as compared to the all respondents from Oceania.
There are no significant differences in the mean evaluation given to factors by sex and age of respondents.
Evaluation of Destination Factors (means) Presenc e of areas of natural beauty
7.4
General sense of safety Can be reac hed by your favourite means of travel Number of tourist attrac tions Eating and drinking Hospitality of inhabitants Climate/weather Quality of ac c ommodation Opportunity for adventure and disc overy Politic al situation Medic al fac ilities
6.7
8.5 8.2 8.4 8.5 8.4 8.1 8.3 8.5 8.2 7.6 8.2 8.1 8.2 7.5 8.1 8.0 7.8 8.6 7.6
7.5 7.4 7.5 7.3 7.4 7.4 7.2
Cost of living in the c ountry Pric e of transportation to destination Quality of swimming water and beac hes Country of the road network
7.1
Public transport in the c ountry of destination 6.6
Nightlife
1
2
3
4
5
Oc eania
6
7
Oceania Mean Factor Evaluation 7.6
8.2
8.3
6.2 6.2
Availability of sports fac ilities
Australia Mean Factor Evaluation 7.7
8.1
7.0 7.1
Conc ern for the environment
8.6
8
9
10
Australia
156
1. Country Results: Australia
iTest
G. Comparison of Importance and Evaluation The factor with the biggest gap between its mean
Comparison of Importance and Evaluation (means)
importance and mean evaluation is the availability of sports facilities. This factor receives one of the lowest mean evaluations and is also the least important factor.
The gaps between mean importance and mean
Comparision of Mean Importance and MeanEvaluation by Destination Region (Mean of Means) 7.3
Oc eania
Nightlife
Afric a Western Europe Central and East Asia Southern Europe Northern Europe West Asia Latin Americ a 1
2
3
4
5
6
7
8
5.9
Public transport in the c ountry of destination
6.5
Country of the road network
9
8.4
7.2 8.1 8.6
Presenc e of areas of natural beauty 7.2
Politic al situation
7.8 7.8 8.3 7.7 8.2 7.7 8.2 7.1 7.4 7.4 7.5 8.0 8.2 7.1 7.0 7.7 7.6 8.8 8.5 8.1 7.5
Eating and drinking Hospitality of inhabitants Climate/weather Quality of swimming water and beac hes Cost of living in the c ountry Quality of ac c ommodation
Pric e of transportation to destination
Evaluation
8.1
7.5
reac hed by your favourite means of travel
General sense of safety
Importanc e
8.4
7.1 7.1
Opportunity for adventure and disc overy
Medic al fac ilities
6.4 6.7 7.0 7.2 7.3 7.5 6.9 7.0 7.0 7.1 7.2 7.2 6.5 6.1 7.5 7.1
Eastern Europe
6.6 6.9
Conc ern for the environment
8.2
7.2 7.8
North Americ a
6.2 4.8
Number of tourist attrac tions
evaluation are not significant for climate/weather, quality of swimming water and beaches, cost of Can be living in the country, quality of accommodation, concern for the environment and medical facilities. General sense of safety is the most important factor and receives a slight but significantly lower mean evaluation.
Oceania receives the highest mean evaluation.
3.9
Availability of sports fac ilities
1
2
3
4
5
6
7
8
9
Importanc e Evaluation
10
10
157
1. Country Results: Australia
iTest
H. Tourists’ Perception of the Region
Sex of Australia Tourists (%)
45.8% of those who recently visited Australia are from Australia.
Tourists from outside of the country come from New Zealand, Japan or other countries.
43.2%
Male Female
56.8%
The web users who recently visited Australia are 43.2% male and 45.3% are between the ages of 46 and 64.
Base: 82
Origin of Australia Tourists (%) 1.3% 1.3%
Italy
1.7%
India
1.7%
Spain
2.9% 4.6%
Austria
2.9%
Netherlands
5.5% 5.5%
Germany United Kingdom Japan New Zealand
45.8%
10.1%
Australia Other
16.8%
Base: 238
Age of Australian Tourists (%)
Denmark 50 45 40 35 30 25 20 15 10 5 0
45.3
31.4
14.4 8.9
18- 30
31- 45
46- 64
65+
Base: 236
158
1. Country Results: Australia
iTest
‰ General sense of safety is the highest evaluated factor by tourists who recently visited Australia. The presence of areas
of natural beauty and the quality of swimming water and beaches are also highly evaluated factors. These factors, however, are not given the highest importance by tourists. Eating and drinking is the most important factor for these tourists when they choose a holiday destination and this aspect receives a significantly lower mean importance.
• Nightlife is the factor which receives the lowest mean evaluation while the aspect which is given the least mean importance is the availability of sports facilities.
Evaluation of Australia by Tourists (means) 7.5
General sense of safety
8.9
7.9
Presenc e of areas of natural beauty
8.8
6.6
Quality of swimming water and beac hes
8.7 8.1
Climate/weather
7.8
Can be reac hed by your favourite means of travel
7.8
Politic al situation
8.5
6.9
Number of tourist attrac tions
8.4 7.6
Hospitality of inhabitants
7.6
Quality of ac c ommodation 7.1
Opportunity for adventure and disc overy
8.6 8.6
8.4 8.3 8.2
4.8
Medic al fac ilities Country of the road network
5.9
7.7 7.4 7.7
Public transport in the c ountry of destination
7.6 4.4
2
3
4
Mean Evaluation of Australia 8.1
8.3
7.0 7.0 6.8
Nightlife 1
Evaluation by tourists
7.9 7.7 7.8
Cost of living in the c ountry Availability of sports fac ilities
8.8
8.1 7.2
Conc ern for the environment Pric e of transportation to destination
Importanc e by tourists
8.3
Eating and drinking
5
6
7
8
9
10
159
1. Country Results: Argentina
iTest
1.14 Argentina A. Description Ambit: Argentina. Universe: FIA touring and automobile club web users. Sample: 294 questionnaires. Margin of error: The error associated with 294 questionnaires is ±5.80%.
63.7% of the sample is female and 36.3% is
The mean age of the Argentinean respondents is 43.8.
male. This distribution is similar to the overall sample1.
• When compared to the overall sample, the Argentinean sample is younger.
Age (%) Sex (%)
40
35.2
35
38.1
30 36.3%
25 Male Female 63.7%
20
20.5
15 10
6.2
5 0
Base: 294
Zone Overall
1
Male 61.3
18-30
Female 38.7
Zone Country Overall
Mean Age 43.8 45.6
31-45 46-64 Base: 294
Median Age 41.5 48.0
65+
Std. Deviation 14.6 13.6
Argentina is compared to the overall sample results because it was the only country from Latin America to participate in the study.
160
1. Country Results: Argentina
iTest
B. Importance of Factors When Choosing a Summer Holiday Destination ‰ General sense of safety is the most important factor for Argentineans when they choose a summer holiday destination. The availability of sports facilities is given the lowest mean importance.
• In comparison with the overall sample, Argentineans give a higher mean importance to factors such as the presence of areas of natural beauty, the quality of swimming water and beaches, and the cost of living in the county. The number of tourist attractions or the political situation is less important.
Importance of Factors When Choosing a Holiday Destination (means) General sense of safety Presenc e of areas of natural beauty
8.0
Quality of swimming water and beac hes
8.8
7.7
Cost of living in the c ountry
8.9 8.5 8.8 8.7
7.7
8.5 8.2 8.4 8.2 8.2
Quality of ac c ommodation Climate/weather Can be reac hed by your favourite means of travel
7.8 8.1 7.5 8.0 7.7 7.8 7.6 7.7
Medic al fac ilities Hospitality of inhabitants Pric e of transportation to destination Quality of the road network
6.6
Eating and drinking Conc ern for the environment
7.0 6.3 6.1 6.2
Opportunity for adventure and disc overy Number of tourist attrac tions
7.1
6.2
Politic al situation Nightlife
4.9
Public transport in the c ountry of destination
5.0 4.6 4.8
Availability of sports fac ilities 1
2
3
4
5 Overall
Argentina Mean Factor Importance 7.5
7.6 7.6 7.5
Overall Mean Factor Importance 7.1
7.1
5.8 5.5
6
7
8
9
10
Argentina
161
1. Country Results: Argentina
iTest
‰ Argentinean women give a higher mean importance to the presence of areas of natural beauty, the cost of living in the country and the price of transportation to destination.
‰ There are no significant differences in the mean importance of factors by age of the respondents.
Factors General sense of safety Presence of areas of natural beauty Quality of swimming water and beaches Cost of living in the country Quality of accommodation Climate/weather Can be reached by your favourite means of travel Medical facilities Hospitality of inhabitants Price of transportation to destination Quality of the road network Eating and drinking Concern for the environment Opportunity for adventure and discovery Number of tourist attractions Political situation Nightlife Public transport in the country of destination Availability of sports facilities
Sex (means) Male Female 8.8 8.9 9.2 8.7 8.7 9.0 9.1 8.5 8.4 8.6 8.3 8.7 8.3 8.1 8.1 8.0 8.1 7.9 8.5 7.5 7.7 7.7 7.7 7.5 7.5 7.5 6.5 5.9 6.4 5.9 6.3 6.1 6.0 5.6 5.4 5.8 5.0 3.8
162
1. Country Results: Argentina
iTest
C. Summer Holiday Destinations Latin America was the destination region visited by the respondents.
majority
of
Argentinean
• Compared
with the overall sample, Argentineans choose destinations within Latin America and a smaller percentage travel to European or Asian destinations.
Holiday Destinations by Region (%) Latin America Western Europe
6.3 4.7
Southern Europe
4.1
West Asia North America Africa Northern Europe
There are no significant differences in destination region respondents.
by
age
or
sex
of
Eastern Europe C entral and East Asia Oceania
78.2 16.6
3.6 5.0 3.1 6.2 2.1 6.7 1.6 7.0 1.0 3.9 1.0 12.5 0.5 4.3 0
20
31.5
Argentina Overall
40
60
80
100
163
1. Country Results: Argentina
iTest
‰ The top recent holiday destinations of Argentineans are Argentina, Brazil, Uruguay, the United States and Austria. Almost half, 49.2%, of the Argentinean respondents last holidayed at a destination within Argentina. All other destinations received less than 3.0% of the answers.
Top Recent Holiday Destinations (%) Argentina
16.6
Brazil Uruguay
49.2
1.7 1.0 0.2
4.7
Argentina Overall
3.1 5.0
United States
3.1 3.3
Austria 0
10
20
30
40
50
60
Base: 193
164
1. Country Results: Argentina
iTest
D. Method of Transportation
Method of Transportation (%)
‰ The majority (62.5%) of Argentinean respondent use a car to travel to their holiday destination.
by c ar
50.9 34.5
by plane
Travel by boat is the least common method of transportation used to reach a holiday destination. Other methods of transportation used by Argentinean respondents include caravan, camper or motor home vehicles, motorcycle and others.
other
3.4
Transport by car by plane other by coach by train by boat
Sex (means) Male Female 77.3 35.2 25.0 52.1 6.3 14.1 3.9 8.5 5.5 4.2 5.5 1.4
18-30 40.0 40.0 17.5 10.0 2.5 0.0
is
independent
Age (means) 31-45 46-64 70.8 66.7 30.6 34.7 6.9 5.3 0.0 8.0 2.8 6.7 2.8 6.7
of
the
65+ 58.3 41.7 16.7 8.3 16.7 8.3
51.7
9.0
Argentina
5.5 7.1
by c oac h by train
5.0 6.2
by boat
4.0 6.4 0
The method of transportation used destination region of the respondent.
62.5
Overall
20
40
60
80
Base: 200 Multiple
‰ Men travel by car in a higher percentage
than women, while women travel in greater degree by plane. Argentinean respondents 18-30 years of age travel more by coach than other age groups. Respondents age 65 and over travel more than other age groups by train and by boat.
165
1. Country Results: Argentina
iTest
E. Composition of Holiday Travel Party ‰ The most common composition of holiday travel party is with a partner (41.9%) followed by travel with a partner and children (32.0%). •
Argentinean respondents travel slightly less with a partner and slightly more with a partner and children, when compared to the overall sample.
Other types of holiday travel parties include: friends, family, parents or siblings. There are no significant differences in the compositions of holiday travel parties by holiday destination region, sex and age of respondents.
Composition of Holiday Travel Party (%) 41.9 48.4
with a partner 32.0 25.3
with a partner and children 8.4 5.2 6.9 9.9 5.9 5.8 3.4 3.2 1.5 2.2
other with a group (not children) alone with a group and children with children 0
10
Argentina Overall
20
30
40
50
60
166
1. Country Results: Argentina
iTest
F. Evaluation of Summer Holiday Destination The presence of areas of natural beauty is given the highest mean evaluation by the Argentinean respondents. The factor with the lowest mean evaluation is the availability of sports facilities.
The evaluation of the destination country aspects given by Argentineans and the overall sample is similar. • The Argentinean respondents give a higher mean evaluation to factors such as the presence of areas of natural beauty or nightlife and a lower mean evaluation to general sense of safety or the political situation of the country of destination. There are no significant differences in the mean evaluation given to factors by sex and age of respondents.
Evaluation of Destination Factors (means) 8.2 9.1 8.6 8.1 8.2 8.0
Presence of areas of natural beauty C limate/weather C an be reached by your favourite means of travel
8.1 7.9 8.1 7.5 8.0 7.9
Quality of accommodation Quality of swimming water and beaches Eating and drinking
8.0 7.8 7.5 7.9
Hospitality of inhabitants Number of tourist attractions
Argentina Mean Factor Evaluation 7.4
7.3 7.2 7.2 6.9 7.2 8.0 7.1 6.8
Quality of the road network Opportunity for adventure and discovery General sense of safety C ost of living in the country Nightlife
6.2
7.0
Overall Mean Factor Evaluation 7.3
6.9 7.0 6.9 6.5 6.6 7.5
Medical facilities C oncern for the environment Political situation
6.6 7.0 6.4 6.5 5.8 6.1
Price of transportation to destination Public transport in the country of destination Availability of sports facilities 1
2
3
4
5
Overall
6
7
8
9
10
Argentina
167
1. Country Results: Argentina
iTest
G. Comparison of Importance and Evaluation ‰ The factor with the biggest gap between its
mean importance and mean evaluation is general sense of safety. This is the most important factor to Argentineans, but it receives a significantly lower evaluation (1.7 points). Most factors have significant differences or gaps between importance and evaluation. However, the factors political situation, eating and drinking, presence of areas of natural beauty, climate/weather, hospitality of inhabitants, and accessibility by a favourite means of travel do not have significant gaps between the means.
Comparison of Importance and Evaluation of Destination Factors (means) 6.2
Number of tourist attractions 4.6
Availability of sports facilities Nightlife
5.8 5.8 6.3
Opportunity for adventure and discovery 5.5
Public transport in the country of destination Political situation
evaluation by Argentineans.
6.4
Eastern Europe
6.6
North America
C limate/weather Hospitality of inhabitants
Western Europe Latin America Northern Europe West Asia 1
2
3
4
5
6
7
Quality of swimming water and beaches Medical facilities Price of transportation to destination C ost of living in the country General sense of safety
7.7 7.1 7.3 7.4 7.5 7.6 7.4 8.4 7.8 7.0 6.3
Southern Europe
Quality of accommodation Quality of the road network
7.8
8
9
Importance Evaluation
6.4 6.2 6.6
7.2
7.6 8.0
8.8 9.1 8.4 8.6 8.0 8.0 8.2 8.2 8.5 8.1 7.7 7.3 7.5 6.9 8.8 8.1 8.1 6.9 7.8 6.6 8.7 7.1 8.9 7.2
Presence of areas of natural beauty
C oncern for the environment
Comparison of Imporance and Evaluation by Destination Region
7.0
Eating and drinking
C an be reached by your favourite means of travel
‰ Eastern Europe receives the highest mean
7.5
1
2
3
4
5
6
7
8
9
10
10
168
Importance Evaluation
1. Country Results: Argentina
iTest
H. Tourists’ Perception of the Region
Sex of Argentina Tourists (%)
77.9% of those who recently visited Argentina are from the country.
32.2%
Tourists to Argentina also come from Spain, Romania, Greece and other countries.
Male Female
The web users who recently visited Argentina are 67.8%
67.8%
male and 79.5% of the sample is between the ages of 31 and 64.
Base: 122
Age of Argentina Tourists (%)
Origin of Argentina Tourists (%) 1.6% 4.9%
45
40.2
40
1.6% 13.9%
Greece Romania Spain Argentina Other
39.3
35 30 25 20
16.2
15 10
4.3
5
77.9%
0 Base: 122
18-30
31-45
46-64
65+
Base: 122
169
1. Country Results: Argentina
iTest
‰ The presence of areas of natural beauty is the aspect of Argentina which is given the highest mean evaluation by tourists
to Argentina. The presence of areas of natural beauty is also one of the factors which were given the highest importance by recent tourists to Argentina. Recent visitors also gave high mean evaluations to the climate/weather and the eating and drinking of the country. The highest mean importance (9.0) was given to the general sense of safety. This is the most important factor for tourists when they choose a holiday destination. However, Argentina was given a mean evaluation significantly lower than the mean importance (6.8 and 9.0 respectively).
• The availability of sports facilities received the lowest mean evaluation. It received an even lower mean importance. Evaluation of Argentina by Tourists (means) 8.9 9.3
Presenc e of areas of natural beauty
8.3 8.6
Climate/weather 7.7
Eating and drinking
8.3 8.1 8.1 8.6 7.9
Hospitality of inhabitants Quality of ac c ommodation 6.6
Number of tourist attrac tions
7.8 8.3 7.6
Can be reac hed by your favourite means of travel 6.5
Opportunity for adventure and disc overy
7.3
Quality of swimming water and beac hes
8.6
7.3
Cost of living in the c ountry General sense of safety 5.5
6.8
Medic al fac ilities
8.2
6.7
Pric e of transportation to destination
6.4
Quality of the road netowrk
6.4 6.7 6.3
Politic al situation Conc ern for the environment 5.5 4.6
Availability of sports fac ilities 1
2
3
4
5
7.9
Mean Evaluation of Argentina 7.2
7.6
7.7
6.2
Public transport in the c ouuntry of destination
Evaluation by tourists
9.0
6.8
Nightlife
Importanc e by tourists
8.6
7.0
6.0
5.5 6
7
8
9
10
170