Retailers Ahead of the Game Part II POIS - unleashing the feminine power
http://www.fibre2fashion.com/industry- article/paidArticles/3273.asp Article Abstract: Fast fashion is one successful strategy that allows the current mainstream customer to buy apparels of the latest styles, and also at affordable prices. In today’s fashion market , fast fashion is the key to success. POIS is a successful fast fashion brand designed by the Milan based style team. Established successfully for the past 25 years, this Italian fashion brand has made its visual identity clear and immediately recognizable. POISaspires in providing their women shoppers when, and what they want. Their excellent price/quality ratio the brand serves women; both work and casual wear . Quality being of paramount importance, POIS uses knits that are in par with the current trend, logoed buttons, satin linings, double stitches, and trims in lace. Thus the brand is able to successfully satisfy fashion savvy women from more than 90 countries. Dott.ssa Federica Balestri, Business Development, POIS NOY srl in an exclusive interaction with Fibre2Fashion, shares her brand’s successstory, strategies, and plans for the coming year. Learn more about Retailers Ahead of the Game Part II POIS - unleashing the feminine power @ Fibre2fashion