Tapping the Middle Class Market Potential: the 2020 projections
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Article Abstract: Middle class segment can be defined as those whose daily consumption per capita is between $2$4, or $6$10 per day. There will be a noticeable shift in the purchasing power of these people, from the countries of the emerging economies. There is a change in the spending power that is apparently shifting from the rich countries towards the countries with more middle income population. China is a growing power falling under this description, which will be joined by the BRIC countries by 2020. Simultaneously, the purchasing powers of the middle income consumers are set to be on the rise. They will have a strong influence in the global spending patterns, resource utilization, and environment. The report summarizes survey results among consumers of 15 different countries. It provides an indepth look at the growing middle income consumer trends, and the market dynamics. Learn more about Tapping the Middle Class Market Potential: the 2020 projections @ Fibre2fashion