Value Retailing: Are brands losing their luster? http://www.fibre2fashion.com/industry-article/29/2900/value-retailing-are-brands-losing-theirluster1.asp
Article Abstract: Customers today have become more demanding expecting good quality, along with inexpensive pricing. To combat with this situation, retailers set aside a fresh investment budget for concept stores. This gave way for the progress of a new trend called ‘value retailing’. It is a big format store concept, where branded products and accessories are sold under best deals. This concept is mainly planned mainly for II and III tier cities with the promotion of mega savings offer. Value retailing remains on a high priority in the consumer’s shopping list increasing sales for factory outlets, closeout stores, and off-price products. They provide quality goods at inexpensive prices; products that are neither seconds, nor rejected. While their main stores hold stock of new merchandise matching with the current seasons, the surplus stock gives way to this new retail concept. Merchandise are sold at these stores with round the year discounts ranging anywhere from 20-80%. The only limitations of these stores being, that they relay on surplus stock, and sell merchandise that is a season old, but most of the shoppers do not have any complaints regarding the same. Read More about Value Retailing: Are brands losing their luster? at Fibre2fashion.com