PERSONALLY SPEAKING BY
O. MIKE FICHERA, PUBLISHER
WELCOME TO THE 444th Edition Of The Only NewsJournal In America Dedicated To Supporting The DealerManufacturer Channel
With that said, this issue will launch a monthly video that I believe you will find useful in your “taste-forsuccess” and in your desire to learn more about selling, managing people and running a business. Something Beyond Print. BUT---------- before you click the link in the column on the right, stay with me for a tour of the issue. ///////////////////////////////////////////////////////////////////
SOMETHING NEW SOMETHING DIFFERENT SOMETHING BEYOND PRINT VIDEO
CLICK THE IMAGE ABOVE TO VIEW SHORT BUT INFORMATIVE VIDEO PRESENTATION OF OG MANDINO’S GREATEST SALESMAN IN THE WORLD NARRATED BY BRIAN JOHNSON OF OPTIMIZE
GENERAL NEWS & WIDE FORMAT SECTIONS Two short comments. THE FIRST: Software Publishers complain that dealers don’t make a big effort to sell their products - yet https://www.optimize.me you don’t see them delivering dealeroriented-messages in Dealer Communicator about how success can come by knowing the role of software in the print process. My Second Comment Is For Dealers. Software drives much of the equipment you sell. Software Savvy dealership salespeople can be Dealers-of-Choice and lock out most all the competition. Dealer Communicator • July 2017 • 3