2 minute read
Fashion Forward: Trends in Children’s and Tween’s Styles
Fashion, by its very nature, is always changing. In its latest evolutionary era, the shopping experience has been transformed by social media as clothing lines are now brought directly into our homes with just a keystroke. Over the past two decades, a multitude of platforms from Instagram to TikTok have not only influenced our fashion choices but also redefined how we express ourselves, sparking an evolution in children’s fashion.
How has social media transformed the way we shop for clothing?
Fashion is constantly changing, and social media has brought clothing stores into our homes like never before. Now, with a keystroke, you can see your favorite styles from your favorite stores in the comfort of your own home.
How has children’s fashion changed in recent years?
Children’s fashion has also evolved tremendously over the last 20 years. Kids are much more influenced by what they see on social media than ever before. Brands are working hard to keep up with more sophisticated tastes from our younger generations. Gone are the days of a t-shirt and basic short for school. Fashion is a way each person can represent a unique sense of style and who they are.
What role do major brands play in the children’s apparel market?
You also see major brands, typically styling men and women, now in the children’s apparel space. Not only does this bring more competition, but it also provides an outlet for those who are wanting high-end styles for their children. You can now see the same design in both adult's and children’s apparel. These brands are a great option for those wanting to have family matching styles as well.
Could you talk about the emergence of 'tween fashion?
Tween fashion is another area that has exploded with high-end styles over the last decade. Tween clothing starts at around size 7/8 and goes to a size 12/14 in most lines. Some lines bump it up to a size 16, which typically gets you though those middle school and early high school years depending on your child’s size. Tween styles are much more edgy and contemporary than those of the past generations. As our children grow, it’s important we help establish their unique sense of style as it is setting a foundation for how they express themselves.
