Parade

PRESENTED BY LERNER & ROWE

An Arizona staple since 1972, the Vrbo Fiesta Bowl Parade presented by Lerner and Rowe returned to Downtown Phoenix for its 50th anniversary in December. The theme “Legends Made Here” celebrated local legends, led by longtime Phoenix Suns and Hall of Fame announcer Al McCoy as Grand Marshal.

Special guests included former Secretary of the Air Force Barbara Barrett, Olympic medalist Jagger Eaton and Phoenix Suns Ring of Honor member Dan Majerle. Giant balloons, colorful floats, equestrian units, specialty and charity groups, local performers and much more marched down the two-mile route. The live, commercial-free television broadcast on Arizona’s Family 3TV was the most-watched local show of the day in Phoenix, and simulcast on KOLD in Tucson.

As the presenting sponsor of the Vrbo Fiesta Bowl Parade, we were thrilled to take an active role in this 50-year legacy that was built by citizens from the state of Arizona. And since Lerner and Rowe is more than a law firm, our successes and community outreach contributions are also made possible by members of the community. Our parallel efforts to give back are just one of the many reasons we love our continued partnership with Fiesta Bowl Charities.

KEVIN ROWE, Esq. Founder/Partner Lerner & Rowe