MICROSOFT 50 PARTNERS
TOP
INBOUND MARKETING EXCELLENCE
Featuring interviews and commentary from Nintex, LiveTiles and our own experts, and a foreword from David Meerman Scott.
andfive
2015 2016
andfive We help Microsoft partners communicate more effectively, reach new audiences and drive leads. We offer a number of digital, content and strategic marketing services.
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WELCOME
CONTENTS THE TOP 50 MICROSOFT PARTNERS, PLUS THE LONG LIST OF 250. MARKETING ADVICE AND GUIDANCE FOR TECHNICAL FOUNDERS. INTERVIEWS AND CASE STUDIES.
01 Foreword
David Meerman Scott, author of the New Rules of Marketing and PR discusses the power of content marketing.
03 Key findings
What did we learn analysing 25,000 partners? What were the key trends we saw?
05
Ranking vendors How we ranked vendors, and the criteria we used to get to our top 250.
08 Partners 1-10
Who topped our list and came in at number 1?
19 Nintex case study
Kim Albrecht tells us how Nintex put great content marketing into practice.
21 Partners 11-30
Our ranking continues as we look at parters 11-30.
28 LiveTiles interview
Hear how the technical founder of LiveTiles has used cutting edge marketing techniques to grow his company.
34 Twitter infographic
Do you know how many tweets Microsoft partners send every year? When they send them, and to whom?
35 Partners 31-50
We complete our top 50 with a look at partners 31-50.
six month 44 The marketing fitness plan Get your marketing plans in shape with our six month guide.
46 Partners 51-250
Read the extended long list of partners ranked 51-250.
49 About us
A little more about Fifty Five and Five.
DAVID MEERMAN SCOTT
FOREWORD
here used to be only three ways to generate attention for your business: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web that your buyers are eager to consume—what many call Inbound Marketing. Online success comes from thinking like a publisher, this report will help you do that.
T
For many organisations, reaching buyers with inbound marketing content has a powerful, less obvious effect: content brands an organisation as a leader in their market. Instead of just directly selling something, a great site or blog tells the world that you are smart, that you understand the market very well, and that you might be a person or a company that would be valuable to do business with. If you’re already using Inbound Marketing, these pages will show you how to refine and improve. If you’re new to Inbound Marketing, this report will set you on the right track.
David Merrman Scott
Marketing Strategist and bestselling author of The New Rules of Marketing and PR
01
THE STATE OF INBOUND MARKETING
KEY FINDINGS As we’ve combed through thousands of blogs, websites and Twitter feeds (plus a lot of company LinkedIn, Facebook, Google+ profiles and more), we’ve got to know a lot about the people behind the brands, about what they do and how they present themselves to the world.
a couple of decimal places between final placement in the runnings. The average overall score of the top 10 was a mighty 7.29 out of 10.
We’ve seen a huge range of innovative approaches to digital marketing – everything from hilarious tweets to truly inspiring videos and some of the most brilliantly designed websites out there.
The digital revolution has changed the way we do marketing. There is now a huge range of options open to the savvy marketer – from emails to websites to a plethora of social feeds. While few companies have the resources to maintain a presence on all of these, being consistent in the channels you do select is essential. So, if you’re going to blog, make sure you tie your blogs in with your website content and eBooks, and tell the world about your material over Twitter and other social media platforms. The companies that did best in our ranking excelled in all the channels they use; we rarely saw a Twitter feed or blog that had been neglected for more than a couple of days.
What have we learned? When we first hit on the idea of ranking Microsoft Partners on their marketing in 2015, we focused exclusively on Office 365 and SharePoint Product Vendors. This year, however, we wanted to cast a wider net, and rank any Microsoft Partner that works with or supplies enterprise productivity tools. In 2015 we were looking at around 2,000 Partners. This year, we looked at over 25,000. As a direct result, the standard this year went through the roof. We’ve been consistently impressed by the high quality of companies on this list, and there’s often been just
“
With the super charged nature of this year’s list, what are the key findings from our research?
CONSISTENCY ACROSS CHANNELS IS KEY
YOUR SHOP WINDOW Most, if not all, of the companies on this list have impressive websites with smooth, slick and modern interfaces. Perhaps unsurprisingly, Infragistics (a New York based UX design company) received the highest ranking in the website category in our scoring. Nonetheless, many companies on this list had very impressive websites, with great quality navigation and next generation features such as integrated video and regularly updated landing pages. Our report shows that WordPress is the go to CMS for 85% of the top 20. Speed was also a big factor for the best sites, with the average load time for the top 10 an impressive 2.64 seconds. The top 10 also paid huge attention to mobile users, with an average score of 9.6 out of 10 for mobile responsiveness.
In 2015 we looked at around 2,000 Partners. This year we looked at over 25,000, meaning everyone in this year’s report can class themselves as among the top 1%. 03
KEY FINDINGS CONTENT REMAINS KING When Bill Gates declared in 1996 that on the web, “content is king”, few would have expected quite how true this prediction would be. To have any chance of surfacing on a search engine, companies need to produce regular, fresh and relevant content to stand out from the crowd. Sharegate scored highest for their blog in our ranking - a whopping 9.2 out of 10.
A recent study found a sharp increase in the number of CEOs recognising Twitter as a valuable medium. Twice as many CEOs use Twitter now compared to 2010 with over 80% of global CEOs now engaged socially. Interestingly, Facebook saw a 0% participation rating from CEOs.
Nutanix reigned supreme in 2016 on Twitter and led the way with an impressive score of 8.9. Many other firms were close on their heels with punchy, engaging and original ways of reaching audiences. Publishing daily content on their blog (and sometimes more), Sharegate dominates the first couple of pages of search engine results for certain strategic search terms. This is testament to extremely effective SEO planning, but the publication of new and interesting content is just as important. To get anywhere near this kind of dominance, Microsoft Partners should develop strong content marketing strategies and publish consistently. This year’s top 50 partners posted a new blog post every 10.5 days. Want to break into the top 10? Our analysis found those leading the way posted on average a new blog every 4.1 days. Read our marketing beginners guide on page 42 to learn how you can put the building blocks in place for this kind of success.
SOCIAL IS ESSENTIAL Twitter remains the number one tool for brands to connect with their customers, potential leads and the latest news.
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Building the perfect following vs followers’ ratio is an important method for developing a great Twitter account. Get the ratio too high and you can look overly keen, too low, and it’s likely your messages aren’t hitting the proverbial sweet spot. In this year’s top 10, we saw that for every 1 person followed, 3.93 followed back. So if your ratio is between 1:3-4 you’re on the right track. Somewhat surprisingly, only 30% of this year’s top 20 had a pinned tweet, a missed opportunity for highlighting campaign material and company news.
ANOTHER WINNING YEAR This year, the bar has been set very high for marketers at Microsoft Partners. We can’t wait to see how brands will innovate and improve in the next 12 months.
HOW WE RANKED VENDORS
THE TOP 50 This report is a celebration of digital marketing excellence of Microsoft Partners. It is independent, Partner agnostic and in no way a reflection on the quality of products or services of the companies we have ranked. To create our ranking of marketing excellence, we initially compiled a long list of companies who resell or consult with Microsoft enterprise productivity tools, or create software which extends and enhances Microsoft’s tools. We compiled this list using Microsoft Pinpoint. This list of companies covered anything from cloud security software to SharePoint ISVs to UX design firms. As long as the company was focused on enterprise productivity and was primarily (although not exclusively) focused on working with Microsoft products, they were included in our long list. Initially this list included over 25,000 Microsoft Partners from across the globe. We removed any outfits that no longer seemed to be active, then we removed any that didn’t appear to be bona fide companies. We also, at this point, filtered out any companies that fell outside enterprise IT products and solutions spectrum.
OUR JUDGEMENT CRITERIA As with any analysis of this kind, we needed to select a set of strict measurement criteria. The criteria we chose were:
• • •
The Partner’s blogging output Their overall website Their social media activity
Why these criteria? Two reasons: 1. We needed to rank partners on common, comparable and accessible measures. These three marketing methods are used by practically all partners and were the obvious choice for comparison. They are also testable and possible to compare, as opposed to things like eBook quality or email campaigns - where the data might not be available to us or the judgement too subjective. 2. Research from numerous respected sources has indicated time and again that blogs, websites and tweets rank consistently as the (or among the) most effective forms of inbound and content marketing. For each of these areas we used a different, independent, industry standard tool to measure the vendor's marketing. All of the data we used was publicly available, no partner provided any information of their own, and all tests were conducted without any contact with specific partners. These individual scores were then combined and weighted, using our own proprietary algorithm, to arrive at our top 50. We don’t publish the exact details of our algorithm, but we have based it on our years of experience working in the inbound marketing industry. We can say that the algorithm does place emphasis on the use, distribution and engagement of great content marketing. For the first time this year, due the high quality of entrants, we have also included our long list of partners 51-250.
“BUT LAST YEAR’S REPORT WAS DIFFERENT?” In our first Inbound Marketing Excellence report, we focused exclusively on Office 365 and SharePoint Product vendors, of which we looked at around 2,000 companies. This year, we opened up the field to a far wider range of Partners because we felt this would provide a better view of the state of marketing within the Partner network. As a result, we reviewed the efforts of more than 25,000 companies. So, anyone who is listed in this year’s report should be very proud of their efforts. Rest assured, in coming years we will keep the measures we used in 2016 the same in order to provide a consistent benchmark of how companies are doing.
05
THE TOOLS WE USED
Blog
Maya
maya.fiftyfiveandfive.com
Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include: • • •
Readability, clarity and quality of posts Reader engagement across social networks SEO optimisation
Maya blog scores in this report are out of 100. Scores were taken in April 2016.
Website
Sitebeam
Sitebeam, by Silktide, is an automated tool which tests many different features of a website. These include: • • • • • • •
06
Content quality Search ranking Traffic Social optimisation Site speed W3C compliance Code integrity
www.sitebeam.net
www.sitebeam.net
Sitebeam produces an objective analysis of a website by comparing it against a whole host of metrics, to ascertain its quality. Throughout this report we also carried out our own qualitative judgements of websites to get a deeper picture of the scores. Sitebeam scores in this report are out of 100. Scores were taken in April 2016.
THE TOOLS WE USED
Social
Kred
www.kred.com
Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public record: “We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter and Facebook.” Kred Influence scores in this report are out of 100. Scores were taken in April 2016.
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PARTNERS 1 TO 10
The companies listed in this section practice the very best inbound marketing techniques across their websites, blogging output and social activity.
08
Sharegate
09
Nuix
10
Nutanix
11
NIntex
12
Liebsoft
13
CloudTP
14
PowerPivotPro
15
Rencore
16
Beezy
17
Qorus Docs
18
01 SHAREGATE en.share-gate.com
@sharegatetools
Fun and fresh marketing with personality Sharegate’s tools have helped thousands of businesses the world over make SharePoint data migration, security, auditing & reporting and content management “just damn simple” to quote their catchphrase. The friendly team has grown rapidly from a team of 5 to around 60 today and is always working on exciting new ideas.
“
Our blog is the #1 source of traffic on our site. We use content marketing to attract, convert and retain customers." Jean-Luc Brisebois, Sharegate CMO
OUR VERDICT For this year’s report we expanded our catchment of Microsoft Partners from around 2,000 SharePoint and Office 365 focused vendors last year to 25,000+ enterprise IT vendors in 2016. Sharegate still came out on top – that’s a huge achievement! The Quebec natives have a consistently strong online presence with real personality and some hilarious videos promoting the brand. Their blog is particularly strong, with a clear focus and the advantage of awesome and highly detailed thought leadership blogs from MVP Benjamin Niaulin.
92/100 78/100 77 /100 09
02 NUIX www.nuix.com
@nuix
Confident marketing with a clear focus Founded in 2001 in Herndon, VA, Nuix builds tools that make “small work of big data”. Able to analyse and make sense of huge quantities of information – including complex file formats and unstructured data – Nuix promises a rapid way of finding answers to complex questions related to cybersecurity, insider threats, intelligence, privacy, litigation and risk management.
OUR VERDICT Nuix has a strong showing across all social media and a product focused YouTube channel to top it off. However, for us it’s the blog that really sets Nuix apart. The company’s security experts post useful and engaging content that is targeted to the needs of specific audiences and their problems. This is best practice, and evidence of a team that really understands content marketing. Particularly fascinating was an April post on how Nuix’ software was used by journalists investigating the Mossack Fonseca data leak.
10
82/100 79/100 79/100
03 NUTANIX www.nutanix.com
@nutanix
A masterclass in social media marketing Nutanix has a vision: “make datacentre infrastructure invisible”. Fundamentally, Nutanix aims to make datacentre infrastructure as simple as possible. In order to do this, they have innovated new methods of integrating server and storage resources. Founded in 2009 in San Jose, CA, Nutanix is an international firm with major targets for global expansion.
OUR VERDICT Nutanix has a strong digital marketing presence across all areas, but it’s their approach to social media marketing that makes the company stand out. Scoring 89/100 in our analysis – the highest score in this list this is a company that truly understands the power of social media. If you want to learn how to lead with Twitter, follow their example. Nutanix are busy, tweeting hourly and sharing insightful, useful content with thousands of followers who regularly engage with the company’s thoughtful and diverse output. Impressive stuff.
79/100 65/100 89/100 11
04 NINTEX www.nintex.com
@nintex
A varied and engaging digital output Founded in Australia in 2006, Nintex is a leading workflow automation platform, used by thousands of companies worldwide. Workflows underlie every single aspect of our working lives – Nintex’s technology aims to automate those processes, cut duplication, and wasted time. Nintex’s workflows are focused on great UX and making it as easy as possible to improve processes.
“
At Nintex our approach to marketing is integrated. Everything we produce is designed to inspire people throughout an enterprise with ‘what is possible’ with digital workflow automation technology. John Burton, Nintex, CEO
OUR VERDICT Nintex has consistent scores across all three of our metrics. However, we also think their use of additional material and video is especially good. They have a wide range of downloadable case studies and content targeted at specific audiences and industries, which are so useful for getting their messages into the hands of the right people. Their excellent YouTube channel provides plenty of resources and how-to guides for creating the best solutions with their products – a great way of engaging existing customers and building loyalty.
12
80/100 77 /100 79/100
05 LIEBSOFT www.liebsoft.com
@liebsoft
A slick website with an awesome blog Founded in Los Angeles in 1978, Lieberman Software is a highly respected and experienced Microsoft partner that has been working with Microsoft technology for nearly 40 years. Their cyber security solutions help customers isolate and contain data breaches that occur after cyber-attacks have penetrated their network perimeter, in addition to a broad range of cyber security tools.
OUR VERDICT To call Lieberman Software’s online publication Identity Week a ‘blog’ doesn’t do it justice. Identity Week is a respected source of news and information about latest trends in the world of cyber security. It looks and feels like a magazine and covers a wide range of up-to-theminute information on emerging cyber threats, the threat of hackers and even advanced state-sponsored attacks. It’s essential reading and contributes a lot to the company’s top five position in our report. We’re also impressed by their helpful, security-focused Twitter feed.
87/100 73/100 73/100
13
06 CLOUDTP www.cloudtp.com
@cloudtp
An engaging blog supports a clean website Based out of Boston, MA, Cloud Technology Partners provides expert services and software to accelerate cloud implementations for their customers and has a lot of experience working with major firms in their sector. Their services include consulting for cloud migration, developing cloud-native enterprise applications and the architecture of public, private and hybrid clouds.
OUR VERDICT We are big fans of Cloud Technology Partners’ blog and other digital marketing content. Not only are the topics fascinating (anything from privacy in the era of IoT to 3D Printing), but from a marketing point of view, their strategy is spot on. Articles tie through to webinars and interviews and other content, thereby keeping the reader engaged and exploring the site. We also can’t help but be impressed by the sheer quantity of quality content getting published on the blog, which indicates a very well prepared approach.
14
86/100 72/100 73/100
07
POWERPIVOTPRO www.powerpivotpro.com
@powerpivotpro
A big personality and real audience focus PowerPivot Pro provides a range of services aimed at helping clients of any size and experience get the most out of Microsoft’s advanced data treatment tools. The aim is to help customers understand how best to use Power Pivot in Excel and Power BI and inspire employees to get the most from the products, all while offering support and additional consulting.
OUR VERDICT The guys behind PowerPivotPro have a refreshing approach to speaking about their services. We love the tone of voice across all their content, which is clear, punchy and disarmingly straightforward. The website is a great example of KISS (Keep It Simple, Stupid) – they don’t over-complicate anything, describing their services in an easy-going manner. The team has also produced literally hundreds of blog posts, covering news, ‘how-tos’ and more. We were especially impressed by the in-depth quality of many of their posts.
80/100 74/100 77 /100
15
08 RENCORE www.spcaf.com
@SPCAF
A community focus sets Rencore apart With SPCAF (SharePoint Code Analysis Framework), the international team behind Rencore has developed a tool that answers the prayers of SharePoint developers the world over. SPCAF essentially carries out a series of tests and analyses the quality of code in your SharePoint and Office 365 applications to ensure they stand up to the highest standards of quality and security.
“
A big focus for us is our blog. We try to offer engaging content that the community cannot get elsewhere. Matthias Seidel, Head of Marketing
OUR VERDICT Rencore’s digital marketing is strongly focused on the community whose needs SPCAF serves. The team regularly posts thoughtful articles on their blog aimed at discussing best practice and general issues for developers. Rencore provides readers with a lot of useful content, including detailed, screenshot-heavy blogs, how-to guides and integrates videos from their YouTube channel into the blog – a great example of cross-channel marketing. We also think the website is excellent, ticking ‘best practice’ check boxes for website design.
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87/100 68/100 73/100
09 BEEZY www.beezy.net
@followbeezy
A well targeted digital marketing effort Founded in 2011 and with an HQ in the Silicon Valley, Beezy provides a comprehensive enterprise collaboration solution for Office 365 and SharePoint. Beezy’s tools bring many powerful social features to the enterprise user, such as ‘town halls’, blogs, forums and push notifications, as well as engagement tools around gamification, comments and endorsements.
“
Diversify your marketing channels. Customers require multiple touches, and they are more likely to respond when those interactions come through several different channels rather than just (typically) email. Be creative, but be authentic! Christian Buckley, CMO
OUR VERDICT Beezy is known for its clean, responsive approach to design, and this is mirrored in their website. Besides the design elements, we think the Californian/Catalonian company’s blog is especially strong. Featuring regular content from Microsoft MVP Christian Buckley, the blog does a great job of drawing in readers with interesting, well researched and thought-provoking articles. The focus is on answering questions that readers need answers to – definitely best practice when it comes to digital marketing.
86/100 66/100 74/100 17
10 QORUS DOCS www.qorusdocs.com
@qorusdocs
A big focus on people & sense of humour Qorus was founded in 2008 and now has a global presence. Their tools make it easy to rapidly build proposals and other documents using pre-approved text and content from their customers’ CRMs and other sources. The aim is to make building documents a lot easier, so end users don’t have to waste time rebuilding documents or worry about brand consistency across outputs.
“
The foundation of our approach is to develop great content, and focus on social and growth tactics, to win and delight our customers. Heather Thompson, Senior VP of Marketing
OUR VERDICT Qorus has a big focus on its own people across the blog and website. With humorous videos where we meet employees and blogs introducing us to new staff, the human focus is highly engaging and an inspired approach to marketing a software tool. We’re also impressed by a sophisticated approach to blogging which targets the problems of specific industries – at the time of writing Qorus was producing a lot of blogs aimed at the legal industry. Qorus had the second highest ranking blog in the whole report.
18
89/100 71 /100 67/100
KIM ALBRECHT, MARKETING, NINTEX
GETTING THE BASICS RIGHT Kim Albrecht has worked as a marketer at technology companies for over 20 years – including a stint at Microsoft. She talks us through her observations on best practice. When you’re starting out marketing your brand, it’s valuable to learn from those who’ve ‘been there before’. So, we sat down with Kim Albrecht, marketing executive at Nintex to find out more. Nintex products help enterprises automate and streamline their processes, and while very popular in their own right, their marketing has gone a long way to growing awareness of their products. Make it impossible to miss you Kim explained that “getting face to face” with the Nintex target audience is key. “We work to get in front of those audiences at specifically targeted events. For example, we recently exhibited at Microsoft Envision which is targeted at Line of Business
decision makers, or at HR focused conferences to promote our product to those people”. Nintex is also present and prominent while sponsoring at WPC and Ignite – the biggest Microsoft events of the year. It’s clear that being highly visible plays a key role in Nintex and it’s success. Understand your audience - and its nuances Ensuring the right messages reach the right people is a major challenge. Kim explains that very often, the person who actually uses Nintex products is not the same as the person who actually holds the purse strings. This is why Kim emphasises a strategy where we “get the right messages to the right people in the right context”. This means that the content you produce needs to be targeted to different >>
19
KIM ALBRECHT, MARKETING, NINTEX audiences – it’s not enough to simply focus on the end user, when the person who is likely to buy your product or service might have a very different view of business needs. That said, the messages you release need to focus on the fundamental benefits of your product. Kim puts it like this, "I don't think messages that appeal to the Line of Business decision maker are necessarily different to the messages that appeal to the IT pro. By this I mean that our solutions need to solve their business problems, or need to solve their pain points.” Essentially, Nintex tools resolve a fundamental problem - people are being asked to do more with less. The challenge with marketing is speaking ‘in the language’ of different audiences and showing how your solution resolves their problems in a clear manner. Kim warns not to make the mistake of being product obsessed. Companies often fall into the trap of thinking that marketing is “all about our product and its functions”. but really “needs to be focused on what's important to the buyer and also to the user.” Get the basics right Kim explains that Nintex, like so many forward-thinking businesses, is on an exciting journey into the world of content marketing. However, before embarking on this journey, Nintex needed to get the basics right. Asked about the most impactful online
20
marketing Nintex has implemented, Kim explained, “I'd love to say it was a specific campaign, but one thing we've done this year is to really double down on our website content for search engine marketing. Let me give you some specifics - last year we intentionally cut our paid search budget by 40% so we could invest in other areas across the business, but we obviously didn’t want to drop the number of marketing leads we got coming from the digital channels.” Nintex carried out a lot of research to understand what people were searching for, looking at short and long tail terms and trends. This information helped them reformulate their website to be much more closely aligned with audience needs. “We worked very hard to enhance the content on the website to reflect those search terms. And so in some cases it meant rewriting pages, in other cases it meant adding entirely new pages to our site and it also meant focussing on landing pages...the result is that we've been able to grow our MQLs (marketing qualified leads) this fiscal year about 15% with about 40% less budget - and that's all because of content on our website.” This is the crux of online marketing, yet by getting the fundamentals right, the rewards can be enormous: “It's not necessarily flashy, but I would call it best practice to make sure you've got content that can be found through search”. Nintex got where it is today through a consistent, research-driven approach and provides a great example for those new to marketing. Thanks again to Kim for her insights – learn more about Nintex at www.nintex.com
PARTNERS 11 TO 30
Kaseya
22
EPM Live
27
AvePoint
22
Modality
27
Metalogix
23
Imperva
30
Infragistics
23
DMC Software
30
Mindtree
24
Timextender
31
harmon.ie
24
K2
31
Mimecast
25
Cloudlock
32
ENow
25
Continuant
32
Barracuda
26
Nventeq
33
Catapult Systems
26
DevFacto
33
21
11 KASEYA www.kaseya.com
@kaseyacorp
Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide the tools for customers to manage all their IT from a central point. The aim is to save time and money when managing distributed IT systems.
OUR VERDICT Kaseya clearly understands the value of digital marketing, performing well in all the areas we measured, with an especially active Twitter feed. We’d also like to highlight their great set of resources in the form of case studies, webinars, and infographics, all aimed at specific audiences and industries.
75/100
76/100
77 /100
AVEPOINT 12 www.avepoint.com
@AvePoint_inc
Founded in 2001, AvePoint has evolved to become one of the major players in SharePoint content migration. They also provide a range of additional tools for SharePoint management, security and other related services.
OUR VERDICT AvePoint scored higher in our analysis this year than in 2015, with an especially big improvement in their blog. Posts are long and detailed, and we’re impressed by the consistency around certain themes – their wave of content relating to the release of SharePoint 2016, for instance, demonstrates a well planned marketing strategy.
73/100 22
73/100
78/100
13 METALOGIX www.metalogix.com
@metalogix
Metalogix is a key player in SharePoint and Office 365 content migration, security and management, with a range of products to extend and enhance out of the box capabilities. Based in Washington DC, the company has a global presence.
OUR VERDICT Metalogix scored particularly highly for their regular and concerted Twitter feed that does a great job of unifying Metalogix’ diverse marketing activities. This diversity of channels is particularly impressive and includes webinars, case studies, eBooks, demos, events and more, which all serve to bolster their presence across the web.
75/100
69/100
77 /100
INFRAGISTICS 14 www.infragistics.com
@infragistics
Infragistics is a market leader in UX design and developer tools. SharePlus and ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to interact with SharePoint, Office 365 and data tools from major devices.
OUR VERDICT The New York based firm has a strong all-round digital marketing effort, but their website is outstanding, winning top marks in this report – as we’d expect for the UX experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome community-focused pages which are packed with tips and advice for developers.
79/100
81 /100
66/100 23
15 MINDTREE www.mindtree.com
@mindtree_ltd
Mindtree is an IT services company that provides customers with a full range of technology solutions. They help companies differentiate themselves, reinvent business functions and accelerate revenue growth.
OUR VERDICT We are huge fans of Mindtree’s attractive website. It is extremely well designed, with an appealing interface and intuitive navigation. We’re also impressed by their active Twitter feed which has a massive following and is supported by competitions and a focus on people.
69/100
78/100
77 /100
HARMONIE 16 www.harmon.ie
@teamharmonie
harmon.ie provides a range of products that are aimed at “taking the pain out of SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document management by providing a single screen experience for knowledge workers.
OUR VERDICT With a strong all-round showing in the major digital marketing channels, we’re particularly impressed by harmon.ie’s unique thought leadership voice. The team has identified a very specific problem in document management and creates very consistent marketing to help inform and educate their audiences about this issue.
75/100 24
71 /100
74/100
17 MIMECAST www.mimecast.com
@mimecast
Founded in 2003, Mimecast provides tools for businesses to protect themselves against email-based security breaches, scams and data leaks. With offices around the globe, Mimecast has a strong focus on customer and partner relationships.
OUR VERDICT As we noted last year, Mimecast’s particular strength in marketing is a crystal clear focus on the different audiences for their products. This avoids the risk of creating generic content which is too vague to be of much use to anyone. Their approach appears to be driven by a real understanding of their audience and its needs.
71 /100
70/100
79/100
ENOW 18 www.enowsoftware.com
@enowconsulting
Based in California, ENow specialises in tools aimed at supporting admins. Their tools provide greater visibility over how SharePoint, Office 365, Exchange and other Microsoft tools are running and help admins find and resolve problems.
OUR VERDICT ENow’s blog is one of the highest scoring in our analysis. And when you read it, you understand why. The team’s blogs are very in-depth, long and well-structured and include walkthrough guides and how-tos with screenshots. All this is aimed at providing content that SharePoint admins will find genuinely useful.
82 /100
63/100
71/100 25
19 BARRACUDA @barracuda
www.barracuda.com
Based in Campbell, California, but with a worldwide presence, Barracuda Networks provides an impressive range of enterprise IT solutions focused on content security, networking & application delivery and data storage & protection.
OUR VERDICT We are especially impressed by Barracuda’s engaging use of Twitter. They post regularly and cover a range of themes consistently, including breaking news on IT security issues and phishing scams, as well as a regular ‘today in tech history’ tweet, demonstrating solid research and a focus on helping customers.
71/100
61/100
20
87/100
CATAPULT SYSTEMS www.catapultsystems.com
@catapultsystems
With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting company. Their services cover expertise in a very wide range of Microsoft products, married to their knowledge of best practice for implementation.
OUR VERDICT Catapult Systems has a consistently strong showing across all areas measured in our analysis. However, we particularly like their blog. Always informative, their posts are often packed with wit and personality. There’s also strong involvement from colleagues across the business which is great to see.
73/100 26
74/100
74/100
21 EPM LIVE www.epmlive.com
@epmlive
Another Austin, Texas firm, EPM Live provides project and portfolio management tools based on SharePoint and Microsoft Project. Their product is intended to bring the benefits of flexible project management to all parts of the business.
OUR VERDICT Coming joint second for their blog in our analysis, EPM Live has an excellent blog aimed squarely at the project management profession. The blog’s approach is to provide great advice on all things project management – from job interviews to setting up a project management office.
89/100
65/100
62/100
MODALITY 22 www.modalitysystems.com
@modalitysystems
Modality is a Skype for Business Gold Communications Partner. With a strong focus on collaboration, they provide expertise on communications and have developed a range of add-ons and extensions for Skype for Business and Lync.
OUR VERDICT Modality’s blog scores well in our ranking. Their clear focus on communications and the painpoints of their target audience is an effective way of reaching potential customers. We also think their approach to case studies is really effective - using dedicated pages to tell the world about Modality’s successes with major clients.
75/100
68/100
74/100 27
KARL REDENBACH, CEO, LIVETILES
UP AND COMING MARKETER In this year’s report we wanted to profile an up and coming partner. New York’s Live Tiles provides an overlay where employees access all their apps. We sat down with CEO Karl Redenbach to learn about the firm’s innovative content marketing. CEO Karl Redenbach previously spent 13 years running a SharePoint consultancy before founding his own product company just over two years ago. LiveTiles provides an interface that allows companies that use hundreds, if not thousands, of apps to store them in one easy to access screen. LiveTiles counts Nike, Mars and Burberry among its clients. LiveTiles fully recognises the value and power of digital marketing. We sat down with Karl to learn about the New York firm’s digital marketing strategy and understand their rapid success story.
28
LiveTiles obviously has a serious digital marketing strategy, with a great website, blog and strong presence across most social networks. Tell us how you got where you are today. So, I’m self-taught when it comes to marketing. I ran a SharePoint consulting business until I sold it a couple of years ago before co-founding LiveTiles. In that time, we’ve created a business with a 100-milliondollar valuation in just 12 months. And the most fascinating thing is that it’s not just because of our product – it’s really down to our marketing. That’s a powerful endorsement for digital marketing! >>
KARL REDENBACH, CEO, LIVETILES Exactly! Let me tell you something interesting. Until a couple of months ago, I never even looked at Google Trends, but for the last two months I’ve been doing it every day. Since we started doing our online marketing, our Google Analytics has gone through the roof. In the whole of last year, we got about 35,000 unique visitors to the site – that’s around two to three thousand visitors per month. Now, we get more than that number every single day.
To be honest with you, we take a lot of our inspiration from an Australian company called Atlassian, who, I believe, are the best marketing organisation in the world. When I first read about them, I heard they had no sales people despite being valued at $5 billion US. I didn’t believe it to begin with, but after doing some research and deploying parts of their digital strategy I’m convinced they’re telling the truth. Our digital strategy is all about using a lot of online presence. We create as much interesting, relevant content as possible.
Wow. So can you tell us what exactly you do to get that much traffic?
This is a big statement, but I’d say marketing is our business. What I mean is that our marketing team has grown enormously in just a few weeks, and my plan is to double it in size every quarter. A lot of this work is about supporting our partners and helping them sell our products through free trials and so on. But marketing is key. If you’d asked me 12 months ago about the impact it has had, I wouldn’t have believed you. But the traffic on Google Analytics has just gone nuts and proves the value of digital marketing.
Here in New York we’ve developed something we call ‘Andy’ which is our ‘digital factory’. It’s named after Andy Warhol who founded an arts collective here in New York where he brought together a lot of artists to create some of the best art of the 20th century. We wanted to do something a little like that. Essentially, we’ve created groups of teams who are responsible for producing all our different types of content. For example, we have one team that has people who are focused exclusively on product marketing. We also have a team of content marketers, who are all broken down into individual pods, each with a specific focus. For instance, one team is focused purely on producing content focused on the needs of retail customers, and creates content that those customers want. We also have a growing team of WordPress developers and Hootsuite experts working in each pod and engaging with the community.
So, what advice would you give to someone who’s new to marketing in this space? Just do it! I think a lot of tech people might feel a little shy about promoting their own work – they feel it’s a bit like showing off. But the bottom line is that you’ve got to get your name out there and let people know about all the great work you’re doing. There’s loads of free resources online, and I can tell you it really doesn’t cost a lot of money; our biggest growth has come from organic searches – from people referring back to us and linking through. Really, you just need to read up about this stuff and put it into practice and you’ll see the results for yourself!
Can you tell us about the larger strategy here?
29
23 IMPERVA www.imperva.com
@imperva
Founded in 2002 and now with an international presence, Imperva is a leading provider of data and application security solutions that protect business-critical information in the cloud and on-premises.
OUR VERDICT We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting stories related to cybersecurity. With great use of images and click-attracting tweets, this is top quality social marketing done right. An honourable mention also goes to the Californians’ video-rich website.
64/100
69/100
83/100
DMC SOFTWARE 24 www.dmcsoftware.co.uk
@dmcsoftware
DMC Software has been providing tools for business management solutions built on Microsoft technology since 2001. They have a big focus on CRM, ERP, accountancy and IT infrastructure.
OUR VERDICT We’re really impressed by DMC Software’s intuitive website. However, it’s their blog which really stands out with thought-provoking and well written and researched articles. Posts are aimed at the needs of specific industries and are often written in response to industry news, showing how companies can react.
75/100 30
71/100
71/100
25 TIMEXTENDER www.timextender.com
@timextender
TimeXtender provides data warehouse automation services, aimed at making data warehouses work quickly and efficiently. With a HQ in Denmark and a global presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.
OUR VERDICT TimeXtender seems like a company on a mission - if their content production is anything to go by. The team produces a lot of fresh news and content which is regularly fed through their blog, Twitter feed and other channels. Content marketing is about quality and quantity – TimeXtender definitely excel at both.
68/100
77 /100
72/100
K2 26
www.k2.com
@k2onk2
K2 aims to make it easy for businesses to create apps for their specific needs. Their tools allow companies to create powerful tools with little to no code – be that onpremises or in the cloud.
OUR VERDICT We are very impressed by K2’s high quality digital marketing. We particularly like the website which is well targeted at different business departments, and incorporates attractive design and great use of imagery. We also rate their Twitter feed highly – it’s engaging and focused on pushing the company’s multi-channel marketing.
68/100
73/100
76/100 31
27 CLOUDLOCK www.cloudlock.com
@cloudlock
Launched in 2011, CloudLock provides comprehensive tools for enterprises and institutions to protect their cloud-based environments from compromised accounts and data breaches and centrally manage risk.
OUR VERDICT CloudLock has created an impressive, multichannel marketing effort to boost its presence online. The website is engaging and packed with resources and their Twitter feed has a laser focus on the problems of their audience. However, we especially like their blog with its ‘CyberFact of the moment’ and timely news stories.
71/100
63/100
78/100
CONTINUANT 28 www.continuant.com
@continuant
Providing maintenance and support for legacy systems and managing complex unified communications solutions, Continuant helps customers achieve their IT and communications objectives.
OUR VERDICT As you might expect from communications experts, Continuant’s blog scored among the highest in our analysis. Varied subject matter and consistent posting drives their score higher than most companies near them on our list. They also target articles at specific use cases and industries which is best practice.
87/100 32
68/100
59/100
29 NVENTEQ www.nventeq.com
@nventeq
Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the region. They provide customers with a range of Microsoft products, managed services and support and have a special focus on Microsoft Dynamics.
OUR VERDICT Nventeq’s digital marketing efforts are easy to understand, straightforward and effective. They use a range of channels and ‘tick all the boxes’ when it comes to best practice: linking social media with new blogs, packing their pages with links to product landing pages and employing calls to action across the website.
71/100
75/100
71/100
DEVFACTO 30 www.devfacto.com
@devfacto
Founded in 2007, DevFacto is an up and coming Canadian software design and app creation company. With a strong focus on user experience and human centred design, the firm is known for its vibrant culture.
OUR VERDICT A key part of DevFacto’s vision is to be people focused, and a great example of this is their digital marketing. The firm’s employees feature heavily throughout their website, blog and social pages (including a buzzing Facebook presence). This all contributes to making them feel friendly and approachable – something we think is very important.
79/100
68/100
66/100 33
TWITTER AND THE MICROSOFT PARTNER NETWORK
#MSPartner
The #MSPartner hashtag is really active, but there was a large spike around the 2015 World Partner Conference.
6K
35.2K
USERS
A mix of companies and individuals were tweeting
874.73K
UNKNOWN
POTENTAIL IMPRESSION
TWEETS
0.29%
TWEETS
10K
CORPORATE
40.72%
5K 0K FEB
MAR
ARP
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
1K
INDIVIDUAL
JAN
USERS
They were tweeting from all over
But mainly in English
11268
TWEETS PUBLISHED IN ENGLISH
98.57%
So what were they talking about?
34
INDIVIDUAL
58.99%
Which of them had the most mentions?
4.2K 174 108 71 64
Microsoft Partner @msPartner Phil Sorgen @phil_sorgen Jen Sieger @jensieger Brad Smith @BradSmi Kati @katiqu
PARTNERS 31 TO 50
Colligo
36
Ellipse Solutions
39
Sensei Project Solutions
36
Credera
39
BetterCloud
36
CWL Systems
40
Lightning Tools
37
1E
40
PowerObjects
37
Content and Code
40
eFolder
37
KnowledgeLake
41
CodeTwo
38
Brightstarr
41
CPS
38
Pyramid Analytics
41
Redspire
38
Sada Systems
42
Xgility
39
eImagine
42
35
31 COLLIGO www.colligo.com
@colligo
Founded in 2000, Colligo provides a range of tools for email and SharePoint that integrates with Outlook. Colligo’s tools are accessible from desktop or from any device, letting users work how they want, where they want.
69/100
32
73/100
74/100
SENSEI PROJECT SOLUTIONS www.senseiprojectsolutions.com
@senseiPPM
Sensei Project Solutions specialises in PPM deployments with Project Online, Project Server and Microsoft Project. They provide a complete solution for product deployment, as well as training and support.
82/100
68/100
63/100
33 BETTERCLOUD www.bettercloud.com
@bettercloud
BetterCloud provides the tools for managing and measuring cloud office platforms. We particularly liked their campaign focused, informative and highly active Twitter feed.
67/100
36
73/100
75/100
34 LIGHTNING TOOLS www.lightningtools.com
@lightningtools
Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We find their blog particularly impressive. It’s great quality and packed full of useful ‘how-to’ guides, featuring screenshot-heavy walkthroughs.
82/100
55/100
69/100
35 POWEROBJECTS www.powerobjects.com
@joecrm
Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects implements and supports Microsoft CRM tools. We rated their website especially highly – navigation is intuitive and user centered.
63/100
78/100
76/100
36 EFOLDER www.efolder.net
@efolder
eFolder is a leading provider of cloud backup, business continuity and file sync services. We especially like the website, which is employee focused and very well designed.
70/100
71/100
72/100
37
37 CODETWO www.codetwo.com
@codetwosoftware
CodeTwo’s product range extends out of the box Microsoft productivity tools. These include email, backup, migration and synchronisation tools. The company has an excellent blog, packed full of long, detailed and highly informative guides.
77 /100
74/100
38 CPS
@cps_solutions
www.cps.co.uk
64/100
Corporate Project Solutions (CPS) is a full service IT consultancy and provider of the full range of Microsoft enterprise products. The blog scores particularly highly in our analysis, with regular posts targeted at specific audiences.
77 /100
63/100
69/100
39 REDSPIRE www.redspire.co.uk
@redspireCRM
Redspire provides solutions for Dynamics CRM customers. The Scottish firm has a great blog with a laser focus on different uses of CRMs for different kinds of users and industries.
79/100
38
61/100
68/100
40 XGILITY www.xgility.com
@xgility
Xgility provides a range of services and products related to Microsoft technology. Their blog deserves particular recognition; the team regularly publishes content on different themes, but especially pertaining to the needs of government.
79/100
70/100
63/100
41 ELLIPSE SOLUTIONS www.ellipsesolutions.com
@ellipsesolutions
Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP Gold Partner. We especially like their blog. It has a strong focus on providing guidance and how-to walkthroughs with Dynamics AX.
86/100
55/100
63/100
42 CREDERA www.credera.com
@credera
Credera is a full-service management consulting, user experience and technology solutions firm. Based in Texas, the company has a good looking website. However, it’s their energetic and friendly blogging which really sets them apart.
80/100
44/100
74/100
39
43 CWL SYSTEMS @CWL_systems
www.cwlsystems.co.uk
Based in the UK, CWL Systems has been providing support and infrastructure services since 1992. We’re particularly impressed by their blog. It includes how-to guides and content targeted at specific users and industries.
77 /100
44 1E
www.1e.com
69/100
65/100
@1E_global
London-based 1E’s products allow businesses to automate the full software lifecycle. 1E really understands the power of consistent content marketing and their Twitter feed and blog are updated regularly.
77 /100
43/100
77 /100
45 CONTENT AND CODE www.contentandcode.com
@contentandcode
London’s Content and Code has been building productivity platforms with Microsoft products since 2001. Their regular blogging with thought leadership pieces and detailed series sets them apart.
77 /100
40
58/100
69/100
46 KNOWLEDGE LAKE @knowledgelake
www.knowledgelake.com
KnowledgeLake focuses on architecting and implementing ECM solutions built on Microsoft technologies. This is a company that understand the power of a tweet. Personable and intriguing; it’s social media marketing at its best.
71 /100
55/100
77 /100
BRIGHTSTARR 47 @brightstarr_SP
www.brightstarr.com
With offices worldwide, BrightStarr offers a full range of productivity tools and services built on Microsoft technologies. They are also the people behind Unily, a major player in the ‘Intranet in a box’ market.
70/100
66/100
71 /100
PYRAMID ANALYTICS 48 www.pyramidanalytics.com
@pyramidanalytic
Pyramid Analytics created the BI Office Suite, a platform that aims to make it much easier for anybody to use data. We especially like their interactive and engaging Twitter feed with its questions and competitions.
67/100
70/100
72/100 41
49 SADA SYSTEMS www.sadasystems.com
@SADAsystems
Founded in 2000, SADA Systems helps its clients with cloud migration strategies and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy to navigate and is thoughtfully built.
63/100
77 /100
72/100
50 EIMAGINE www.eimagine.com
@thinkETG
Indianopolis based eimagine helps companies with implementations of Microsoft Dynamics and SharePoint, as well as training and customer specific customisation.
69/100
42
68/100
69/100
DOWNLOAD A COPY OF THIS REPORT ONLINE SIMPLY SEARCH FOR
“ inbound marketing excellence “
43
FEATURE
THE 6 MONTH MARKETING FITNESS PLAN We’ve all made snap decisions to get fit and diet in the past. However, without a good plan, those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in the right way online.
DESIGN YOUR FITNESS PROGRAM
MONTH 1
Research and preparation are by far the most important stages in your digital marketing fitness plan. Current state: What marketing do we already do? What works? Why? Define goals: Where do we want to be? Do we want to create more leads – and if so, how many? Know your audience: Who buys your products or services? What are they like and what do they look for online? Know your competitors: What digital marketing are they doing?
THE WEIGH-IN MONTH 2
Don’t go too hard in your first month, this phase is like a warm up. Week 1: Google Analytics - Study your website further, get to know how people interact with it and which pages they land on. Week 2: Update and improve your most popular landing pages with clear calls to action. Week 3: Create or restart your Twitter account. Begin tweeting once per day. Week 4: Write your first company blog post, announcing your new direction and purpose.
BEGIN PUSHING YOURSELF MONTH 3
Now start laying the groundwork for a more consistent digital marketing strategy
44
Week 1: Research, write and publish one blog. Increase to three tweets per day. Week 2: Keep refreshing landing pages and tweet daily. Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily. Week 4: Publish another blog post and tweet daily. Start measuring your progress with your analytics tool. Publish your email newsletter with interesting news and links to your blog.
THE 6 MONTH MARKETING FITNESS PLAN GETTING SERIOUS
MONTH 4
In your fourth month, you want to be at a stage where your digital marketing machine is whirring along nicely. Week 1: Publish a blog and use tools to analyse your tweets – what time are people engaging with your social media activity and is this increasing website engagement? Start testing your paid ads. Week 2: Publish a blog and tweet daily. Week 3: Publish a blog and tweet daily. Keep testing your paid ads Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and decide if you need to change or improve any of your landing pages. Send an email newsletter.
MONTH 5
EXPANDING ON THE BASICS This month, the focus will be on spreading your presence on the web. Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same. Week 2: Begin contacting third party websites and industry magazines to offer to write a guest post. You should now look to send out five tweets per day. A mix of company news, re-tweets and content from the site. Send at optimized times. Week 3: Publish a blog and tweet every day. Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and send an email newsletter to your mailing list.
TONE AND REFINE
MONTH 6
You now have a good online marketing presence on which to build. You’re ready to launch your first digital marketing campaign. Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to an external site with a link back to your website Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead up to your eBook or whitepaper. Week 3: Create a new landing page which will lead to a download of your eBook/whitepaper. Week 4: Launch your landing page with a downloadable eBook and another blog post leading to the landing page. Finally, send out an email newsletter with full automation to contacts and tweet about the eBook.
Remember, just like fitness, digital marketing only works long term if you keep it consistent and keep pushing yourself to achieve greater heights, so keep motivated!
45
PARTNERS 51 TO 250 #
Partner
#
Partner
51. SQS
76
67
68
86. daffodil software
74
70
60
52. Net@Work
73
67
69
87. Advanc. Bus. Solutions
69
73
60
53. Cloud Cruiser
40
79
74
88. BDNA
66
64
70
54. BitTitan
72
63
73
89. RedPixie
62
67
69
55. CAL Business Solutions
69
69
69
90. Statêra
35
82
67
56. RICS Software
76
67
66
91. AKA Enterpr. Solutions
70
63
68
57. Dimension Data
70
60
76
92. Agile I.T.
44
67
77
58. Grove Group
48
75
72
93. Quali
50
71
70
59. QUADRO Tech
62
86
54
94. Brennan IT
53
73
66
60. Hyphenet
71
67
68
95. BrightWork
65
60
73
61. Sana Commerce
74
67
67
96. Brittenford Systems
69
67
64
62. GWAVA
72
61
74
97. Datamatics
68
73
58
63. Cloud2
64
72
67
98. LinkPoint360
70
73
57
64. Prosperity 24.7
70
71
64
99. HubOne
64
68
65
65. ITS
69
68
68
100. LiveTiles
73
70
58
66. Elite Telecom
68
61
75
101. Foration
66
73
59
67. docSTAR
70
68
67
102. perspicuity
70
67
63
68. exoprise
73
68
65
103. BinaryTree
72
60
69
69. m-hance
70
60
75
104. BP Logix
49
73
67
70. contentformula
50
80
65
105. OnRamp
47
71
70
71. DSI
67
68
68
106. Vitalyst
74
63
64
72. iCepts
71
67
67
107 CyberArk
30
75
74
73. TITUS
61
65
74
108. Bell Techlogix
72
77
51
74. Clicktools
48
71
74
109. Daugherty
50
73
66
75. CMIT Solutions
63
64
74
110. Olenick
66
63
67
76. Intergen Group
56
68
73
111. KMS Technology
72
63
64
77. Specops Software
69
70
64
112. iVision
80
60
63
78. mcaConnect
75
67
64
113. myCloudDoor
49
68
70
79. Safe-T
61
77
61
114. pulsion
71
63
64
80. thinkASG
73
73
59
115. Systemagic
53
64
72
81. Collaboris
68
61
73
116. Nouveau Solutions
66
64
66
82. SWC
41
79
68
117. Blue Horseshoe
58
64
69
83. Vircom
43
73
74
118. igroup
71
53
74
84. LBMC Technology
76
71
59
119. AbleBridge
65
71
59
85. pcr
70
67
66
120. ECC IT Solutions
62
75
56
46
PARTNERS 51 TO 250 #
Partner
#
Partner
121. Oxford CC
67
71
57
156. Betterworking
59
63
64
122. Archive 360
58
82
51
157. Rand Group
75
60
58
123. cogmotive
62
67
64
158. SourceIT
72
70
50
124. Ensyst
51
73
63
159. Kreischer Miller
72
60
59
125. Crow Canyon Systems
73
70
54
160. Dilignet
54
67
61
126. Blue Chip
56
68
65
161. Trexin
43
67
67
127. VirtoSoftware
70
71
55
162. Virtual October
66
61
61
128. ThreeWill
57
70
62
163. Netelligent
69
60
61
129. GraVoc
68
63
63
164. Our IT Department
73
60
58
130. Bonzai
66
61
66
165. nGenx
54
60
67
131. SP Marketplace
67
70
56
166. infinity group
60
63
61
132. Gradwell
73
47
76
167. Cohn Consulting Corp.
64
71
51
133. FMT Consultants
50
67
68
168. skykick
47
61
69
134. Wellingtone
67
67
59
169. Crestwood Associates
59
61
63
135. MicroAge
66
63
63
170. Imanami
66
70
50
136. CuroGens
49
73
62
171. AssureSign
59
64
59
137. ComputerWorld
64
63
64
172. Edwards P.S.
54
73
53
138. Kinetics
63
68
59
173. KME Systems
68
70
48
139. Content Panda
58
61
69
174. Omni212
73
61
55
140. 2B Solutions
66
60
65
175. Nuvem Consulting
54
64
61
141. unily
51
70
63
176. ITworks
68
61
57
142. Basic
66
61
64
177 KCOM
71
38
79
143. Cristie Software
51
60
72
178. EvokeIT
59
63
60
144. OakTree
49
63
70
179. WorkWise
67
75
43
145. tmc
69
63
60
180. Program Framework
36
67
67
146. LAN Infotech
67
64
60
181. EnovaPoint
73
63
52
147. Merit Solutions
58
60
68
182. CarolinasIT
68
67
50
148. Avocette
70
68
54
183. Invenias
56
60
62
149. EastBanc Technologies
54
70
60
184. QuantumPM
68
63
53
150. WinWire Technologies
65
67
58
185. Aegex
60
60
60
151. ASK
55
70
59
186. Sierra Workforce Solut.
68
60
55
152. Netwoven
63
63
62
187. Grant McGregor
65
73
43
153. XSolutions
63
82
43
188. Softvative
64
63
54
154. Puzzlepart
50
63
68
189. Kaya Consulting
64
77
40
155. WEBIT Services
68
64
58
190. NENS
65
71
45
47
PARTNERS 51 TO 250 #
Partner
#
Partner
191. Tidestone Solutions
70
63
50
226. SharePointEduTech
42
60
62
192. LMS
58
64
55
227. Actionspace
70
60
48
193. West
62
60
57
228. EPM Partners
61
60
52
194. paperless proposal
68
60
54
229. Tumble Road
57
63
50
195. PDF Share Forms
68
62
52
230. Metro CSG
72
68
37
196. Driven
66
67
48
231. Springs Hosting
38
61
61
197. CGNET
69
67
46
232. Lanham Associates
52
60
55
198. RecordPoint
58
65
53
233. Visual 2000
65
63
45
199. BPA Solutions
71
50
61
234. iLink Systems
60
53
56
200. Commercient
68
79
34
235. Redwood Technologies
49
61
53
201. Accudata Systems
72
63
48
236. Icertis
37
61
59
202. Project Line
41
63
63
237. Beyond Computer Sol.
63
61
46
203. CSG Support
69
61
51
238. Trisoft
29
70
53
204. Bamboo Solutions
49
50
72
239. Infopulse
63
67
38
205. CBS
54
67
52
240. Consilium
57
71
36
206. Metaphorix
68
61
51
241. KabBo
60
30
75
207. PremierPoint Solutions
64
54
60
242. Vyapin
54
71
37
208. Neudesic
62
43
72
243. Sievo
66
70
32
209. Quiss
34
63
66
244. Admin Arsenal
26
68
53
210. Methods Digital
51
57
63
245. Layer2
66
40
61
211. acceleratio
71
61
49
246. Fusion Factor
34
61
56
212. Palisades Technology
65
68
45
247 Artis Group
26
60
60
213. PlanetMagpie
46
64
59
248. Multipub
62
64
38
214. Torsion Info. Security
62
68
46
249. WTS Paradigm
66
63
36
215. risual
59
43
73
250. TAG Solutions
61
60
41
216. Silverware
72
61
48
217. Nth Generation
68
63
48
218. ProSymmetry
65
57
55
219. Sysco Software
60
75
40
220. SaaSAge IT Support
56
60
56
221. IOTAP
67
61
50
222. KWisCom
57
50
66
223. Milyli
32
68
60
224. AscentPath
67
63
47
225. Gravity Software
45
64
57
48
THE MICROSOFT FOCUSED DIGITAL AGENCY
ABOUT US Located in central London, UK, Fifty Five and Five are a full service digital marketing agency. Founded by Chris Wright, a former IT consultant with many years experience working with Microsoft Partners, we are a fast growing team of marketers, writers, researchers and designers. Born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing, our goal is to help brands define and differentiate themselves. We are constantly impressed by the work of partners, building amazing tools for clients and offering services that are changing the world of work. Our days are spent immersed in the Microsoft Partner Network, helping companies to communicate more effectively, reach new audiences and drive leads.
We offer the following services: • Website design and build • Search Engine Optimisation • Campaign planning, management and execution • Marketing automation • Social media management • Content marketing • Strategy, insights and research Whether it's thought provoking blog posts, informative whitepapers, SEO driven web content, social engagement or punchy press releases, we know how to talk to the audience in question. We also help companies with larger marketing campaigns, carry out research, build websites, create eye catching designs and more. Because we only work with Microsoft Partners we understand the products and services involved, the customers, pain points, benefits and the best ways to communicate.
help Microsoft Partners communicate more “ We effectively, reach new audiences and drive leads.
49
andfive +44 0203 805 7791 www.fiftyfiveandfive.com hello@fiftyfiveandfive.com @takefiftyfive
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