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Sustainability initiatives
Some examples of sustainability initiatives in the beverage sector include Corona Canada partnering with metals company Rio Tinto on recycled cans, using low-carbon aluminium, with the promise of cutting carbon emissions by 30% .
PomWonderful is shifting more than 11 million bottles to 100% rPET annually as part of the juice maker’s push to reduce single-use plastic, while German packaging manufacturer Papacks is testing 100% plastic-free bottles with soda, juice, and water products .
In the UK, Coca-Cola is debuting bottles with attachable caps to make recycling easier, with plans for a global launch in 2024 . The multinational says it is a “small change that we hope will have a big impact” .
Introducing Fi Marketing Services
71% of B2B buyers are researching food ingredients online before placing an order.
Does your marketing strategy meet this trend?
We help suppliers of food ingredients to: Generate high-quality leads Increase brand awareness with buyers of food ingredients Position food ingredient brands as thought
