Key takeaways

• Beverages accounted for 23% of all Western European spending on food and drink in 2019

• Milk alternatives, nutritional beverages and ready-to-drink tea and coffee are the fastest growing sectors

• Innovation and new trends tend to originate in smaller companies

• Alternatives to alcohol offer opportunities for creative branding and use of ingredients

• Reduced sugar and botanical ingredients are key areas for innovation in soft drinks

• Functional ingredients are on the rise, particularly for immunity and mental wellbeing in light of COVID-19

• Adaptogens and ingredients based on traditional complementary medicines are gaining in popularity

• The European energy drink market is small, but demand for natural energy is growing

The information provided here was compiled with due care and up to date to the best of our knowledge on publication.

Sources

1 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 2 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 3 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 4 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 5 Sai Swaroop, Project Manager Kline & Company, presentation at Fi Europe CONNECT, “Indie brands revolutionize the food and beverages industry” 6 Sai Swaroop, Project Manager Kline & Company, presentation at Fi Europe CONNECT, “Indie brands revolutionize the food and beverages industry” 7 Mintel, A year of innovation in carbonated soft drinks, 2020 8 Mintel, A year of innovation in carbonated soft drinks, 2020 9 https://www.unesda.eu/wp-content/uploads/2020/11/UNESDApress-release_Sugar-reduction-November-2020.pdf 10 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 11 Mintel, A year of innovation in carbonated soft drinks, 2020 12 Mintel, A year of innovation in carbonated soft drinks, 2020 13 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 14 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 15 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 16 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 17 Aurore de Monclin, Managing Partner, Healthy Marketing

Team, presentation at Fi Europe CONNECT 2020, “Shifts in motivations and purchasing behaviours in beverages” 18 https://www.alpro.com/uk/products/drinks/oat-drinks/alprodaily-immunity-support-oat-and-echinacea/ 19 https://store.globaldata.com/report/cs1916sf--success-casestudy-seedlip-alcohol-free-spirit/ 20 https://www.thedrinksbusiness.com/2020/07/new-non-alcoholic-spirit-set-to-challenge-pricing-in-the-af-category/ 21 https://www.delish.com/uk/food-news/a29532744/lidl-nonalcoholic-spirit/ 22 https://www.aldi.co.uk/kv%C3%AEst-rosa-non-alcoholicspirit/p/702991344099900 23 Aurore de Monclin, Managing Partner, Healthy Marketing

Team, presentation at Fi Europe CONNECT 2020, “Shifts in motivations and purchasing behaviours in beverages” 24 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 25 https://www.researchgate.net/publication/226091108_The_ worlds_of_tea_and_coffee_Patterns_of_consumption 26 https://www.cbi.eu/market-information/coffee/trends 27 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 28 https://www.cbi.eu/market-information/tea/trends 29 Jamie Rice, Director of Food Trends and Insight for Foodtrending, presentation at Fi Europe CONNECT 2020, “Which ingredients are trending in beverages?” 30 Aurore de Monclin, Managing Partner, Healthy Marketing

Team, presentation at Fi Europe CONNECT 2020, “Shifts in motivations and purchasing behaviours in beverages” 31 https://naturalfactors.com/articles/an-in-depth-look-at-adaptogens/ 32 Aurore de Monclin, Managing Partner, Healthy Marketing

Team, presentation at Fi Europe CONNECT 2020, “Shifts in motivations and purchasing behaviours in beverages” 33 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5628357/ 34 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4296439/ 35 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3573577/ 36 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4684115/ 37 https://www.specialtyfood.com/news/article/the-republic-oftea-introduces-13-innovative-teas-at-the-2019-winter-fancyfood-show-125608/ 38 Aurore de Monclin, Managing Partner, Healthy Marketing

Team, presentation at Fi Europe CONNECT 2020, “Shifts in motivations and purchasing behaviours in beverages” 39 https://www.transparencymarketresearch.com/adaptogensmarket.html 40 https://www.researchandmarkets.com/reports/4659455/ europe-energy-drink-market-analysis-2018-2024 41 https://www.energydrinkseurope.org/ 42 https://www.energydrinkseurope.org/facts/history-of-energydrinks/ 43 Mintel, A year of innovation in sports and energy drinks, 2020 44 https://www.frusano.com/en/products/fructose-free-beverages/natural-refresh-drink.html 45 https://www.organicdenmark.com/the-organic-energyproject-2 46 https://www.mintel.com/press-centre/food-and-drink/half-ofeuropeans-want-to-see-more-naturally-flavoured-energy-drinks 47 Mintel, A year of innovation in sports and energy drinks, 2020